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Come, learn! My next webinars are May 10,17: blogging, interviewing and more

In behavior, blogging, books, business, education, journalism, work on April 22, 2014 at 12:05 am

By Caitlin Kelly

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For those of you fairly new to Broadside, welcome!

A career journalist, winner of a National Magazine Award, author of two well-reviewed works of non-fiction, each on complex national issues, I now offer webinars a few times a year, designed — after consulting you — to offer the skills you’ve told me are most helpful.

I taught journalism to adults at New York University for five years, and find this individualized approach  fun, and practical. If you need more information on my background and journalism credits and credentials, please visit the about and welcome pages here, or my website, caitlinkelly.com.

Students signed up for my fall webinar series, and individual coaching — thank you! — from Australia, New Zealand, London, Chicago, D.C., California and Connecticut; one student saw her blog’s page views and followers increase as soon as she made the simple change I suggested; more testimonials here.

Even if you enjoy only one webinar a year, ($10.41/month), your sharpened skills can markedly and quickly improve your productivity, audience and satisfaction.

My classes are also friendlier, more affordable and much more personal than sitting in a classroom or the cost and hassle of attending a crowded conference. (I also coach individually whenever it suits you — by phone, Skype and/or email.)

These are the six 90-minute classes, each priced at $125:

 

BETTER BLOGGING

Better Blogging

May 10, 10:00-11:30 a.m. ET

This practical, lively seminar offers more than 30 steps you can take – right away — to boost your blog’s engagement, views and followers; Broadside has more than 10,000 followers now, and grows every single day. To win writing jobs, freelance or full-time, your blog is your best marketing tool. Broadside has been Freshly Pressed six times and chosen as one of 22 in “culture” by WordPress worth reading. Let’s do it!

BUSINESS OF FREELANCING

You, Inc: The Business of Freelancing

May 10, 1:00 pm to 2:30 pm ET

I’ve freelanced full-time since 2006, this time, for local, regional, national and international clients. You can too! In this super-focused, tips-filled webinar, we’ll discuss how much you really need to earn, negotiating, how to find (and keep!) clients and how to maximize your productivity. My clients include Cosmpolitan, Ladies Home Journal and The New York Times and on-line sites HGTV.com, Quartz.com, reuters.com and the Harvard Business Review blog.

 

THINK LIKE A REPORTER

Learn to Think Like a Reporter

May 10, 4:00-5:30 pm ET

If your mother says she loves you, check it out! This class teaches the tips and tricks I’ve gained from working as a staff reporter for three major dailies, including the New York Daily News — and freelancing for The New York Times since 1990. What’s a stake-out? A nut graf? A lede and kicker? Every reporter knows these basics, and if you hope to compete with them — whether you’re blogging, or writing for on-line or print or broadcast or video — this is the stuff you need to know.

 

INTERVIEW TECHNIQUES
Conducting a Kick-Ass Interview

May 17, 10:00 a.m. to 11;30 a.m. ET

No ambitious non-fiction writer, blogger or journalist succeeds without knowing how to conduct probing and well-controlled interviews. I’ve interviewed thousands of sources, from an Admiral to convicted felons, Olympic athletes, cancer survivors, duck hunters and ballet dancers. How to best structure an interview? Should you tape or take notes? What’s the one question every interview should end with? My 30 years’ experience as an award-winning reporter, author of two-well-reviewed books of nationally reported non-fiction — one of which included 104 original interviews — and frequent New York Times writer will help you ace the toughest interviews.

 

PERSONAL ESSAY

Crafting the Personal Essay

May 17, 1:00 p.m – 2:30 p.m. ET

From The New York Times to Elle and Marie Claire — to Thought Catalog, Salon, the Awl, Aeon and Medium — the marketplace for personal essay continues to thrive. How to sell this challenging genre? How to blend the personal and universal? Every essay, no matter the topic, must answer one key question, which we’ll discuss in detail. Having published my own essays in the Times, Marie Claire, Chatelaine and others — and winner of a Canadian National Magazine award for one — I’ll help you determine what to say and in what voice.

 

 

IDEAS

Finding and Developing Story Ideas

May 17, 4:00 p.m. – 5:30 p.m ET

We’re surrounded every single day by dozens of potential story ideas. Recognizing them — and developing them into salable pitches — is the topic of this helpful webinar. And every non-fiction book begins with an idea; developing it into a 30-page book proposal means “saving string”, collecting the data you’ll need to intelligently argue your points. This webinar will help you better perceive the many stories already swirling in your orbit and determine who’s most likely to pay you (well) for them.

Feel free to email me with any questions at learntowritebetter@gmail.com or call me in New York at 914-332-6065.

Sign up and further details are here; I won’t be offering these again until fall 2014, possibly in October.

I look forward to working with you!

Twenty more things that make me happy

In beauty, culture, domestic life, entertainment, life on April 20, 2014 at 12:08 am

By Caitlin Kelly

Last-minute $20 fifth-row tickets to one of my favorite bands ever, Johnny Clegg

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Seat-dancing like a fiend to his music and singing at the top of my lungs to old favorites like “Scatterlings of Africa”; he’s on tour in North America right now. Go!

Coming home after the concert to a midnight supper of soup and sandwiches

Treating myself to a beautiful DVF skirt on sale

The fresh-earth smell of spring

 

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Forsythia in every vase in every room

Re-finding a very good pair of earrings I’d thought I’d lost years ago

The magnolia tree that blossoms — so briefly! — and smells so delicious on our building’s property

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Listening to Yann Tiersen’s haunting, lovely music for La Valse des Monstres

After a long, cold, bitter, icy winter, finally walking along the reservoir with warm sunshine on my shoulders

Pretty new curtains — shower curtains re-purposed! — for a grand total of $50

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Finding a very good new-to-me Manhattan restaurant whose desserts are $6 — not the usual $10-12

Receiving an email this week — three years after the publication of my last book, “Malled: My Unintentional Career in Retail” — which began with the words: “It was a great book. I was captivated from the start, interested in your fellow employees and appreciated the research and insight you provided.” It’s so satisfying to keep finding appreciative readers.

My husband’s surprise gift to me — deep purple suede loafers with bright orange soles

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An out-of-the-blue email apologizing for a decades-old shattered friendship from someone I miss

A hand-written thank-you note from a client

Two offers of paid work in one day, both arriving unsolicited

This amazing goat cheese, super-creamy.

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The medicinal smell, translucent brown and lush lather of Pears soap, a brand founded in 1807

Daffodils! Everywhere!

Plus:

A stack of unread library books: (I watch GOT on HBO and follow fellow Canadian and very cool astronaut Chris Hadfield on Twitter)

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What’s making you smile recently?

 

It’s Record Store Day!

In business, culture, entertainment, music on April 19, 2014 at 2:22 am

By Caitlin Kelly

I love this idea – an international celebration of indie record stores.

Record? What, you ask, is a record?

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Some of us are old enough to remember 78s and 33s, not just cassettes or 8-tracks (really) or CDs or…downloads.

I have stacks and stacks of dearly beloved vinyl in a closet and our garage, desperately awaiting the day I have the spare cash to replace my long-lost stereo system with a kickin’ turntable and speakers.

I really miss my music!

The last CD I bought was purchased last month after a concert in Poughkeepsie by one of my favorite artists, South African singer Johnny Clegg.

If you can sit still and not start dancing to his music – you’ve just been declared dead!

The last batch of CDs I bought was last May, (far too long ago!) from a used CD store in Flagstaff, Arizona, on my way to the Grand Canyon. I found — and kept playing Elton John’s spectacular 1970 album Tumbleweed Connection — which provided the perfect soundtrack to where I was at the time, the American southwest, alone in a car.

I love the serendipity of browsing the bins, flipping through piles of vinyl and jewel cases, seeking something new, or something old, then listening to it obsessively.

One of my favorite memories dates back to my first newspaper job in Toronto, when a hip colleague and I ended up in the recently-closed Sam the Record Man. David pointed authoritatively to an album. “Buy it” he commanded; Lloyd Cole and the Commotions. I’d never heard of it and loved it.

There’s one Sam’s store left — oddly, in a mall in Belleville, Ontario. We actually drive through there when we visit family and friends back in Ontario, so I might stop in next time.

Do you know the fab 200 film High Fidelity? One of my favorites, it’s set in a record shop in Chicago (originally set in London), and features another bit of musical nostalgia — creating a mix tape for someone you’re crazy about and hope to make a good impression on.

Do you have vinyl? Or CDs?

What’s your current favorite tune or album?

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