Curvy women, get out your wallets! An upscale British retailer, Debenhams, has decided to put size 16 mannequins in its windows – instead of the usual size 10 — acknowledging the reality that, as in the U.S., the average woman shopper is a size 14 or 16.
If I lived in the U.K., I’d vote with my legs and my pocketbook and head straight to Debenhams to thank them for their intelligence. I was furious to discover the other day, (having driven to the mall and already paid, as it demands, to park there), that women’s clothing retailer Ann Taylor no longer stocks anything larger than a size 12 in their stores.
J. Crew. has been doing that for years, relegating the pooch-y crowd, no matter the size of their pocketbooks, to their limited catalogs and on-line options. Ann Taylor was — like Talbots — one of the few national chains who get the basic fact that women of all sizes want and need well-made clothing made of lovely, elegant fabrics like wool, silk and linen, not just disposable junior-style nylon crap from H & M.
Just because a woman is bigger than designers or retailers want — and maybe she wants — doesn’t mean she can spend her time in sweats. Retailers who sell lovely clothing to women over a size 12 earn repeat sales, no matter if the woman remains a 14 or 16, or slims down to a more “acceptable” 12, 10 or 8. “In the meantime”, for those trying to lose weight, should not add the punition of finding few attractive choices for the lives women lead right now, not six or 12 or 18 months later after they’ve gotten thin(ner.)
The two Ann Taylor skirts I liked in the store were $90 each, for simple gray or black wool. Add to the insult of being shoved to the retail margins a price-point out of reach for many women in this recession and Ann Taylor’s CEO really needs to re-think this misguided decision.
All women need elegant, flattering clothes that fit — not only when they are a size that stores find flattering to their “brand image.” Women with big(ger) bums also contribute to your bottom line.