What do women want in a car?
From The Globe and Mail:
Studies show that American women spend $200 billion a year at car dealerships and account for 54 per cent of purchases. A 2009 survey by CarMax showed that Canadian women hold sway over 85 per cent of car buys and make 51 per cent of purchases. If a car manufacturer can get women to buy its products then fortune awaits. So, it seemed logical to talk to a few women.
“I want it to get me from point A to point B,” the first said. “And it has to be reliable.”
“The colour,” the next added. “And it has to be roomy.”
“Performance and endurance,” the last of three said and then a glimmer caught her eye.
“Women choose their cars for the same reasons they choose their men.”
From the female car-owners’ website askpatty.com:
Women spend $300 billion annually on used car sales, maintenance, repairs and service. 51 % of women over 18 are single and are shopping for a car with out a man in tow.
Long gone are the days when the only decision women were expected to make about a new car was which color to choose. Women are now the fastest growing segment of new car buyers and, thanks to the Internet, are more confident, more educated and better prepared to make a buying decision than ever before.
Car dealers have already noticed the effect that the Internet has had on their interaction with female car shoppers. They’ve done their research and usually have information printed out from the Internet so they are more confident in negotiating a good deal. With all the information fully disclosed, women feel they can make their own car buying decision, without bringing a man along. The Internet has certainly been an equal opportunities provider in the world of car sales.
So take a tip from women car buyers who use the Internet to be informed, educated, confident and empowered to negotiate when you hit the dealership. If you take advantage of all the tools available to you, you should walk away with the car of your dreams at a price you can afford.
I’m dying to own another two-seater convertible with a stick. I desperately miss my red Honda del Sol, stolen from our suburban parking lot in August 2002 and pillaged for parts. It’s since been discontinued and I spent the insurance money supporting myself to finish my first book, the loss of one beloved red pleasure subsidizing the next, the red cover of my new “baby.”
As spring begins and the sun is warm, I so long to roar down the highway again. I’d kill for a Boxster, stare longingly at Audis and Z4s and try not to caress anything I see parked. My poor sweetie had to pretend he didn’t know me when I practically hugged the showroom’s Honda S2000 (also discontinued) when we were car-shopping a few years back. Money’s no better right now, so there’s no shiny new/used car in my immediate future.
Owning one gas-sipping nine-year-old vehicle is as green as we can be for now, living in the ‘burbs where a Vespa just won’t cut it for all our needs. Our old Subaru Forester serves us well, but sexy? No.
When you go looking for a car, ladies, what does it for you?