It’s been said we now live in an age of CPA — “continuous partial attention” — as everyone texts and tweets and IMs and scans their Blackberry in the middle of a first date or a funeral. Writes tech expert Linda Stone, who says she created the phrase:
Continuous partial attention is an always on, anywhere, anytime, any place behavior that creates an artificial sense of crisis. We are always in high alert. We are demanding multiple cognitively complex actions from ourselves. We are reaching to keep a top priority in focus, while, at the same time, scanning the periphery to see if we are missing other opportunities. If we are, our very fickle attention shifts focus. What’s ringing? Who is it? How many emails? What’s on my list? What time is it in Bangalore?
In this state of always-on crisis, our adrenalized “fight or flight” mechanism kicks in. This is great when we’re being chased by tigers. How many of those 500 emails a day is a TIGER? How many are flies? Is everything an emergency? Our way of using the current set of technologies would have us believe it is.
Over the last twenty years, we have become expert at continuous partial attention and we have pushed ourselves to an extreme that I call, continuous continuous partial attention. There are times when cpa is the best attention strategy for what we’re doing; and, in small doses, continuous partial attention serves us well. There are times when cpa and ccpa compromises us.
The “shadow side” of cpa is over-stimulation and lack of fulfillment. The latest, greatest powerful technologies are now contributing to our feeling increasingly powerless. Researchers are beginning to tell us that we may actually be doing tasks more slowly and poorly.
To look someone in the eye and give them our undivided attention for minutes, maybe hours, at a time seems now as quaint, and wearying and unlikely, as chopping wood to heat your house or hauling water from a well for every bath.
Attention is our most valuable resource. That you are taking, making, the time to read this sentence is — for me — an honor. I know there is no greater gift than that of attention.
A mother, nursing her baby. The hospice worker, adjusting an oxygen line or morphine drip. Great sex. Helping your kid learn to play piano or bunt or make an omelette. That’s one on one time. Focused attention. It builds trust. It’s intimate.
Here’s my question.
When someone blogs clearly to get a lot of attention, millions of hits and shrieking arguments and name-calling and links and fist-waving, what do you, the reader, perceive as their goal? What is its value?
From my side of the computer screen — however fun it all is for you and me and all those other bloggers and their readers — the attention of thousands of strangers (unless you’re supporting yourself, as some do, exclusively through blogging) will not pay your mortgage or student loan or drive you to the hospital or make your dinner or laugh at your jokes.
Is it simply the ego thrill that people are actually listening to you? Talking to you and about you to one another?
What real, essential difference does this make, to the blogger and to their readers? Is it the creation — or consolidation of — (new) community?
Or (fogey that I am) is the whole point simply to be watched/listened to/admired/quoted/linked?
Are we so starved now for anyone’s undivided attention in any form? (Clearly, yes, as reality television seems to prove. Do you really want to be known and remembered and memorialized for appearing on “Wife Swap”?)
And why are we, then, unwilling to give it?
I value connection more than attention. To sit across a table or sofa or bedside with someone I know well and who knows me or who’s taking the time to get there, a deeper relationship a valuable destination, as I am.
It takes a long time, if you are in fact at all private, as some of us (even bloggers) still are, to slowly and respectfully unpeel the onion of someone’s personality and character. It took two friends of mine many years to confess, tearfully and fearfully, that each had been sexually abused as a child, or another, to tell me he is gay. It takes time and trust. A pearl is created slowly by accretion, layer upon layer of nacre finally producing something lovely and gleaming and precious.
I fear we’re becoming diamonds — or worse cubic zirconia — all hard and shiny, glittery things merely reflecting back to one another the shiny, polished side(s) we deem more marketable or publicly appealing. More eyeballs!
Without deeper connection, which only attention can spark and nurture, (think of a really great date), what are we doing? Or is ongoing, attentive connection now simply too…tedious?