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Freelance 101

In blogging, books, business, education, journalism, Media on May 24, 2013 at 4:17 am

By Caitlin Kelly

The reason I’m in Tucson for the moment is that my husband help to teach a two-week workshop called The New York Times Student Journalism Institute, offered twice a year to Hispanic and African-American students. Participants win two weeks mentoring one-on-one, while reporting stories here, with Times staff. (The other program is offered in New Orleans.)

All expenses paid, plus a stipend.

Oh, and your work may end up in the Times. Pretty amazing opportunity!

English: The New York Times building in New Yo...

English: The New York Times building in New York, NY across from the Port Authority. (Photo credit: Wikipedia)

I spoke to the students about how to freelance, several of  whom had already begun to do it, and one lesson I shared is that you join a small community of people (even internationally) if you stay in the industry — one of the editors here was my city editor in 2006 at the New York Daily News — who I hadn’t seen since then.

I went hiking here with a woman I’d never met before, who moved to New York from the Seattle newspaper, and she is close friends with someone there I met on a fellowship in Maryland about 15 years ago.

Like that!

This is the hand-out I gave them:

ABC: Always be Closing. Successful full-time freelancers spend a great deal of their time – sometimes the majority of it marketing their work and skills to potential clients, whether corporate, small business, non-profit, academic or journalism. You must be setting up or closing sales almost every day to insure a continuous and unbroken revenue stream. It’s a fact of life – no sooner do you have a great relationship established with a well-paid client than they move to a different position or company and you have start all over again. Or their budget is cut.

 Remember the 80/20 rule – 80 percent of your business will probably come from 20 percent of your clients. Consider every first-time assignment a combination of audition and job interview. Knock their socks off! Meet your word count, deliver clean, accurate copy early and you’ll make a great impression. Unless (which happens) your client is a total PITA, you’ll want repeat business from them. So much easier than finding a new one, and another!

 What are your monthly living costs? Now add 20 to 30 percent above that, at least, for short and long-term savings, your 15% payment to Social Security and your own retirement funds.

As a freelancer, you must know to the penny what you have, what you owe, who owes you what and when, the APRs on your credit cards and loans (and how to negotiate lower ones), and your FICO score. Payments often arrive later than you expect or need – how will you cover that shortfall?

Who will you be working for? There are many places to find freelance assignments: local, regional, national and international newspapers, magazines and websites and trade publications, in addition to corporate, small business, non-profit and academic clients. What rights are they demanding to your work? Can you re-sell it? How soon?

How will you find clients? Create a great website with clips, resume, your phone numbers, email address, Twitter handle. Use social media. Attend writers’ conferences like Neiman and ASJA to meet and start networking with other writers; referrals will become your best source of qualified leads. Update your LinkedIn profile regularly.

Do you have a specialty? It might be sports, science, environment, politics, culture, immigration, women’s issues, business, medicine, technology. It helps when pitching, but don’t feel you have to pigeonhole yourself either.

It’s all on you! The fun (and terror) of working freelance means you’re all on your own. No one sets your hours or schedule. It’s all up to you to find and manage every client, invoice, track payments, pay taxes, claim deductions, do your own training and development, and maybe find and hire and manage an assistant. Keep very close tally of all your income and expenses.

 Ideas are everywhere – which markets are the best for each? The best stories have multiple angles making them saleable to a variety of editors: trade, consumer, websites. The same story could be a profile, business piece, trend story, regional item – or all of these.

 Learn the lingo: FOB, LOI, WMFH, POP, etc.

The FOB, for example, is the front of the book – those small, short items that often make it easier to break into a big national magazine. An LOI is a letter of introduction, in which you reach out to a new editor and ask for work. WMFH is a work made for hire – they own all rights to it forever, and POP is pay on publication, not a great idea!

Four useful websites

Freelancefolder.com – general tips on the business of freelancing

therenegadewriter.com (and her book) – Linda Formichelli also offers regular motivational tips by email

Freelancesuccess.com — $99/year gains you access to online forums to talk with other writers and information about new markets

http://dollarsanddeadlines.blogspot.com (and her book) – Kelly James-Enger offers smart, helpful, practical tips like TEA: Thank, Explain, Ask when trying to bump up your fees. I tried it – it worked!

Asja.org – The American Society of Journalists and Authors. Their annual conference, held at the end of April in Manhattan, offers a reduced student admission. Great place to meet editors, agents and fellow writers.

Anything you’d like to know about what it’s like to freelance full-time for a living?

Princess, schmincess — a few very cool role models for a little girl

In art, beauty, behavior, blogging, children, Crime, domestic life, education, family, life, love, parenting, photography, women, work on May 20, 2013 at 2:26 pm

Loved this!

So my amazing daughter, Emma,  turned 5 last month, and I had been searching everywhere for new-creative inspiration for her 5yr pictures. I noticed quite a pattern of so many young girls dressing up as beautiful Disney Princesses, no matter where I looked 95% of the “ideas” were the “How to’s” of  how to dress your little girl like a Disney Princess…
It started me thinking about all the REAL women for my daughter to know about and look up too, REAL women who without ever meeting Emma have changed her life for the better. My daughter wasn’t born into royalty, but she was born into a country where she can now vote, become a doctor, a pilot, an astronaut, or even President if she wants and that’s what REALLY matters. I wanted her to know the value of these amazing women who had gone against everything so she can now have everything. We chose 5 women (five amazing and strong women), as it was her 5th birthday but there are thousands of unbelievable women (and girls) who have beat the odds and fought (and still fight) for their equal rights all over the world……..so let’s set aside the Barbie Dolls and the Disney Princesses for just a moment, and let’s show our girls the REAL women they can be.

The black and white photos of Emma, dressed and posed as Amelia Earhart, Coco Chanel, Susan B. Anthony, Helen Keller and Jane Goodall are charming, lovely and thought-provoking — taken by her mother, Austin, TX-based photographer Jaime Moore.

English: Helen Keller. Français : Helen Keller.

English: Helen Keller. Français : Helen Keller. (Photo credit: Wikipedia)

I don’t have a daughter or even nieces to hang out with, but smart, powerful, high-achieving role models are huge for young girls, especially in cultures that tend to value women primarily or exclusively for being thin/pretty/docile/mothers.

It’s not easy to be a smart, ferociously determined young woman, and find a welcoming place in a larger world that is sharp-elbowed enough as it is.

Molly Ivins

Molly Ivins (Photo credit: Wikipedia)

Growing up, some of the women in my field of journalism who inspired me included contemporary photographers Susan Meiselas, Deborah Turbeville, and Jill Krementz (who I got to meet and shadow for a day, {also Kurt Vonnegut’s wife}) and other successful women journalists, from Molly Ivins and Nelly Bly and Margaret Bourke-White to war correspondents Marguerite Higgins and Martha Gellhorn, (also one of Hemingway’s wives).

Have you ever heard of Washington Post photographer Carol Guzy?

She has (so far!) won four Pulitzer Prizes:

As a young girl, Carol Guzy always wanted to be an artist. But as she was coming of age in a working-class family in Bethlehem, Pa., such an ambition seemed impossible. “Everyone I knew said, ‘Oh, if you’re an artist, you’ll starve,’” she recalls. “You have to do something really practical.’” So Guzy chose to go to nursing school. Halfway through she realized she would not, could not, be a nurse. “I was scared to death I was going to kill someone by making some stupid mistake,” she laughs. So while she was trying to figure out what to do with her life, a friend gave her a camera and she took a photography course. Her fascination with photography led to an internship and then a job at the Miami Herald. In 1988 she moved to The Post. Her photographs have won three Pulitzer Prizes and three Photographer of the Year awards in the National Press Photographers’ annual contest.

A long list of cool, brave women led the way so that I could do the work I enjoy. I admire the hell out of them and am grateful to them for speaking up and out and taking risks, both physical and professional.

Signature of Susan B Anthony

Signature of Susan B Anthony (Photo credit: Wikipedia)

Did you have a role model growing up?

Who — and how did that affect you?

Who are your favorite authors? A few of mine

In art, beauty, behavior, books, culture, education, entertainment, journalism on May 5, 2013 at 2:55 am

By Caitlin Kelly

The stack of books I’ve brought with me for a week’s rural vacation is nine high, from Joseph Stiglitz’ The Price of Inequality to Michel de Montaigne’s Travel Journal, from September 1580, during which the Pope greets him warmly and helps him become a Roman citizen.

On this journey, we are nestled at friends’ cottage in a cove on the Northern Neck of Virginia.

Time to read for pure pleasure!

I recently decided to finally read the Patrick Melrose novels by British writer Edward St. Aubyn. I’d heard and read so much about them and thought they just couldn’t be that great. But acerbic, cold-eyed, tart-tongued — they absolutely are.

They are not books for everyone! If you like shiny, happy stories about people deeply in love, optimistic and fulfilled, move on! His main character — a heroin-addicted hero, if you will in one of the novellas — is Patrick Melrose, wealthy, aristocratic, caustic. Sounds horrible. But so not.

This author knows his stuff inside out — the bitter, odd, deeply private behaviors of people with a lot of money and very deep secrets. Here’s an interview with him from 2006 from the British newspaper The Independent. And a Q and A from this year from The New York Times Book Review.

I also saw The English Patient, from 1996, on television again and felt in love once more with its creator, Canadian-Sri Lankan author Michael Ondaatje. His writing is exquisite, like entering a dream, so that when you put down the book again you almost have to shake yourself back into the room, here and now. I’ve so far only read two of his books, but loved both, In The Skin of a Lion, set in my home city of Toronto, and Divisadero, set in rural California. He has also written many books of poetry.

Michael Ondaatje, author of "The English ...

Michael Ondaatje, author of “The English Patient” speaks for the Tulane Great Writer Series presented by the Creative Writing Fund of the Department of English. Dixon Hall; October 25, 2010 (Photo credit: Wikipedia)

Here’s an excerpt of an interview with Michael Ondaatje from Gulf Coast magazine.

I liked Zadie Smith’s White Teeth, (hated the next one), and Monica Ali‘s Brick Lane and Claire Messud‘s first book, The Last Life, (loathed The Emperor’s Children.)

If you have never read Alexandra Fuller, run! Don’t Lets Go To The Dogs Tonight is a beautifully written account of her growing up in Zimbabwe — as is Peter Godwin‘s When A Crocodile Eats The Sun.

Alexandra Fuller - We gaan niet naar de hel va...

Alexandra Fuller – We gaan niet naar de hel vannacht (Photo credit: Djumbo)

I realize my list is already heavily loaded with writers who are either British or partly educated there; many years ago, I loved the novels of Margaret Drabble and Nadine Gordimer as well.

I usually prefer non-fiction, and some of my favorites include the brutal but incredible war accounts, The Good Soldiers, by Pulitzer Prize winning American writer David Finkel and My War Gone By, I Miss It So, by Anthony Loyd; from amazon:

It is the story of the unspeakable terror and the visceral, ecstatic thrill of combat, and the lives and dreams laid to waste by the bloodiest conflict that Europe has witnessed since the Second World War.

Born into a distinguished military family, Loyd was raised on the stories of his ancestors’ exploits and grew up fascinated with war. Unsatisfied by a brief career in the British Army, he set out for the killing fields in Bosnia. It was there–in the midst of the roar of battle and the life-and-death struggle among the Serbs, Croatians, and Bosnian Muslims–that he would discover humanity at its worst and best. Profoundly shocking, poetic, and ultimately redemptive, this is an uncompromising look at the brutality of war and its terrifyingly seductive power.

Cover of "My War Gone By, I Miss it So"

Cover of My War Gone By, I Miss it So’

Here’s a longer list of my faves, from my website, with both fiction and non-fiction.

I don’t read chick lit, celebrity stuff, romance, horror or science fiction but am always on the hunt for great, lesser-known fiction, memoir, biography, history and belles lettres — maybe from 50 or 150 years ago.

Any suggestions from your bookshelf?

Are you over — or under-confident?

In behavior, blogging, books, business, culture, domestic life, education, journalism, life, Media, men, news, women, work on April 23, 2013 at 2:58 pm

By Caitlin Kelly

Have you seen the Dove ad everyone is talking about?

David Brooks, a conservative columnist in the liberal New York Times, asks four related questions in today’s column:

My perception in college was that more men were seminar baboons — dominating the discussions whether they had done the reading or not. But now, when I visit college classes, the women seem just as assertive as the men.

But I’m not sure that this classroom assertiveness carries out into the world of work, or today’s family and friendship roles. And I’m not sure we’ve achieved parity when it comes to elemental confidence. When you read diaries of women born a century or centuries ago, you sometimes see
them harboring doubts about their own essential importance, assumptions that they are to play a secondary role on earth, and feelings that their identity is dependent on someone else. How much does that mind-set linger?

….how do you combine the self-critical ability to recognize your limitations with the majestic confidence required to struggle against them? I guess I’m asking how to marry self-criticism and self-assertion, a blend our society is inarticulate about. I guess I’m wondering, as we make this blend, whether most of us need more of the stereotypically female trait of self-doubt or the stereotypically male trait of self-promotion.

I’ve blogged about this issue many times — here, here and here, on why men seem happier to blog more than women.

Brooks is not a stupid man, but, dude seriously?

Women harbor doubts about their own essential importance, single or not, child-free or not, because so much of our value is placed on other people’s firm and fixed beliefs that we are still at our best when:

-- safely neutered/married

– mothers

– silent

– earning less

– far from corporate power (like C-suites and boards of directors)

– absent from political seats of power

– polite, quiet, obedient, quick to defer to male authority

Women’s putative (or real) lack of self-confidence also fuels billion-dollar industries: fashion, cosmetics, plastic surgery, diet foods and methods, many of which focus on our external appearance, not the intelligence, drive, ambition and people skills we also need consistently and in abundance to succeed, certainly in any competitive professional setting.

It's not that hard to say no

It’s not that hard to say no (Photo credit: cheerfulmonk)

I recently saw a perfect example of this difference. I met a man, a bit younger than I, when we were both honored with the task of judging a journalism award. Within minutes of meeting me, he felt the urge to tell me he had earned more than $100,000 in his last magazine job and now had two $8,000 writing assignments at the same time.

Really? I needed to know this?

More like he really felt the need to fan his gleaming little peacock tail before me.

The Pulitzer Prize gold medal award 한국어: 퓰리처상 ...

The Pulitzer Prize gold medal award 한국어: 퓰리처상 공공 보도 부문 상인 금메달 (Photo credit: Wikipedia)

My husband has a Pulitzer prize, a fact I am too happy to tell people, while he (bless him) never mentions it. I have a National Magazine award and two well-reviewed non-fiction books, and hundreds of published articles, to my name. Whatev!

And yet…..and yet…In the United States, modesty is a career-threatening approach. Blowhards like Mr. $$$$$$ above seem to be the ones winning the brass rings.

If I choose to keep my mouth shut about my many accomplishments, it’s a choice of being modest — not a lack of self-confidence!

And women who peacock are often treated as pariahs, by men who find them threatening and women who often loathe them for proudly speaking out when they’re too damn scared to do the same.

I’ve lived this issue since my teens, when I sold a photo of mine to my high school and began writing for national publications at 19, neither of which could have happened without a shitload of self-confidence.

How about you?

How do you balance these two things in your own life?

The basics of freelancing

In behavior, blogging, books, business, education, journalism, Media, work on April 9, 2013 at 12:29 am
English: Traditional freelance writer work system.

English: Traditional freelance writer work system. (Photo credit: Wikipedia)

I get asked this question a lot: How do you make a living full-time freelance?

While this post may answer some of your questions, email me at caitlinvancouver@yahoo.com, hire me at my hourly consultation rate, and you can ask whatever detailed questions you like! Or show me copy, or queries, or whatever you need…

 There are five keystones to a successful freelance career:

1) Get really good at what you do

You might be a writer, artist, musician, hair-stylist. No matter how much you hate your current job, desperate to flee cube-world and commuting, until your skills are sufficient to attract and retain repeat clients in a highly competitive marketplace, you’re not ready for prime time. Do whatever’s necessary to get really good at your skill. If you’re a writer, read smart and helpful how-to books by veteran writers, like this one or this one; attend writers’ conferences, like this one on April 26 and 27th in New York City; take classes, like the online ones offered here.

After your skills are developed and you have multiple clips (samples) to prove it, you’re ready for the next step.

2) Find a network of editors or clients who want your copy

This is a lot of work and requires strategic thinking. If you have a specialty — science, kids, medicine, sports, business, food — it’s easier to target specific markets. Be prepared to be ignored, a lot. Your job, like any salesman, is to pre-qualify your leads; i.e. do they pay enough? Is their contract workable? Are they a PITA to work with? Do your re-con before you pitch to avoid disappointment at best, heartbreak and financial nightmares at worst.

 3) Produce great stuff so they want more

Seems pretty obvious. If your work is stellar, (100 percent accurate, properly-sourced, attributed, clean, well-written, intelligently-structured), your odds of repeat business increase. Always under-promise and over-deliver. Never even consider missing a deadline. As you gain confidence and skill, take on some assignments whose scope or prestige or pay rate scare you a little. Don’t risk disappointing your client, but you have to grow!

English: Bird's eye panorama of Manhattan & Ne...

English: Bird’s eye panorama of Manhattan & New York City in 1873. There’s plenty of clients down there! (Photo credit: Wikipedia)

4) Get to know other writers (or fellow freelancers in your field)

If you’ve done steps 1-3, your name and reputation will begin to precede you, locally, regionally or even nationally. Join as many industry groups as possible, like this one, and this one, for writers, and sign up for as many volunteer positions as possible. Then show up with goods ideas and follow through; too many “volunteers” like to add a nice line to their resume — and don’t do jack.

This way people will get to know you personally, not just as some random photo on a website. I’ve learned far more about who’s really worth knowing through my many years serving on boards of writers’ groups than any conference or quick coffee with someone.

If you’re fortunate, some of your competitors will eventually decide to share some of their own contacts; we all occasionally get overwhelmed with too much work and not enough time, or fall ill, have family emergencies or take vacations and need to refer clients to someone we know will do a kick-ass job on our behalf.

The smartest freelancers who reach out to me for help, advice or a contact include several offers of their own contacts in that initial email. Of course I write them back right away. Who wouldn’t? Just because you need a lot of help doesn’t obligate anyone to give it to you!

The fourth step, referrals to good clients, only comes after people know you are consistently ethical, smart, reliable and generous. That means plenty of number three. People talk; make sure what they have to say about you is what you’re hoping for.

5) Repeat

The job of marketing never, ever stops. Your clients’ needs change all the time as gatekeepers and decision-makers get hired, fired, promoted or demoted. Their budgets may bloom, or wither or disappear altogether. Be sure to make nice to some smart, ambitious young ‘uns, even if they’re your kids’ age. They’re probably the ones signing the checks, if not now, in a few years.

Don’t believe me?

Here’s best-selling business guru/author Seth Godin, from his daily blog:

Brand, Permission and Expertise…

In just three words, there’s the huge chasm between the trusted, experienced freelancer, the one you’re happy to hear from when she has a new idea, and the newbie or the short-term maximizer. Those guys have to start from scratch, each and every time.

Think about the individual, the entrepreneur or the small organization that has built up trust with a given market, that has permission to talk to that market and that has the expertise to execute on what it promises… Once you have those three, you call the shots. If, on the other hand, you’re merely a hard-working employee, doing what you’re told, you’re never going to get what your effort ought to produce.

Rejection to a writer is like blood to a surgeon

In behavior, blogging, books, business, culture, education, journalism, life, Media, work on April 5, 2013 at 12:28 am

It’s a normal, if messy, part of every working day. Every single person who hopes to earn a living as a writer needs to memorize it.

Courage is a muscle: use it or lose it.

If you never show/try to sell your work, how can you determine its wider appeal?

Yes, you will almost certainly be rejected. Possibly many times. Assume so!

Surely by now you’ve all heard how many times billionaire author J.K. Rowling was rejected when she first sent out “Harry Potter”?

Writer's Stop

Writer’s Stop (Photo credit: Stephh922)

Here’s a list of 11 others who had their butts kicked hard before they became best-sellers.

And here’s a great post of 25 things writers need to know about it from writer Chuck Wendig’s blog on the same subject:

2. Penmonkey Darwinism In Action

Rejection has value. It teaches us when our work or our skillset is not good enough and must be made better…Rejection refines us. Those who fall prey to its enervating soul-sucking tentacles are doomed. Those who persist past it are survivors. Best ask yourself the question: what kind of writer are you? The kind who survives? Or the kind who gets asphyxiated by the tentacles of woe?

3. This, Then, Is The Value Of The Gatekeeper

Hate the autocracy of the kept gates all you like, but the forge of rejection purifies us (provided it doesn’t burn us down to a fluffy pile of cinder). The writer learns so much from rejection about himself, his work, the market, the business. Even authors who choose to self-publish should, from time to time, submit themselves to the scraping talons and biting beaks of the raptors of rejection. Writers who have never experienced rejection are no different than children who get awards for everything they do: they have already found themselves tap-dancing at the top of the “I’m-So-Special” mountain, never having to climb through snow and karate chop leopards to get there.

I’ve added the bold and italics here…

Writer's Block 1

Writer’s Block 1 (Photo credit: OkayCityNate)

So, my question to all of you is why you are so damn scared of being rejected? A few theories.

Because having your work rejected seems, for some of you, to really mean:

I  have no talent

Entirely possible. OMG. Did she just say that! Yes, I did. Because, despite what your friends and sweetie and Mom have told you your whole life, maybe you are really just not very good at the thing you are absolutely determined you must be good at. (Or what? Or what? Then what happens?) Stop being a Special Snowflake, already!

I’m such a loser!

Maybe. Maybe not. If you are ever going to survive being a writer you must do this: find a way to separate you from your work. You are not your work. (Here’s a truly disgusting analogy: we all use the toilet and most of us excrete waste every day. It is a product of our bodies. But we do realize that it is not us.) In other words, being rejected may make you feel like shit. You, however, are not shit!

I just wasted all that $$$$$$$$$ on getting my MFA

Can’t help you with that one. I’ve avoided any formal post-graduate education because I’m too damn cheap. If you want to spend a ton of money developing your skills, great. But if you’re looking for serious financial ROI on an MFA, I’d say you’re a little out of touch with the marketplace.

The competition is way too big/famous/established

Here’s the thing we never say out loud. If you’re a total newbie, you’re not my competition! Nor am I yours. Your ego wants to think we’re equal, but we’re not. You will be paid less than I will. (Probably.) I’ve earned it, over decades of consistently good work. You’re still earning it.

If you write about science or babies or science fiction, you’re not my competitor, nor am I yours! I sometimes think of the writers’ marketplace the way an air traffic controller sees the thousands of planes in the air. They never (thank God!) collide. Because they are all on slightly different trajectories.

Stop freaking out about all the other writers out there. Just go be better than they are. (Maybe that means being better at going to a few select conferences and finding some people to help and advise you. Not just banging away all alone at your keyboard.)

I’m scared my email or phone call will be ignored

Bet on it! Count on it! You are not (just) a writer or artist. You’re are a salesperson, hoping to sell your work to people (agents, editors) who’ve quite possibly never heard of you and couldn’t care less if you ever succeed. Be prepared to be more persistent than you ever thought you might possibly ever have to be to get to the right/powerful people who will get your career going. Then double it. Now triple it.

I hate competing

Waaaaaaah! It’s a crowded marketplace. Go big or go home.

But I’m really scared

Of what? Seriously. Of what? Creative failure does not = terrifying medical diagnosis. CF does not = end of your marriage. CF does not = your dog/cat/guinea pig just died. (A friend of mine in London, a super-successful young photographer, is mourning the loss of her guinea pig.)

It is ultimately both self-defeating and self-indulgent to sit in the corner and be too scared to get into the game. We’re all scared, damn it!

Every freaking time I turn in a story I’m still scared the editor will: hate it, not pay me, never use me again and tell everyone s/he knows that I am an incompetent hack. Hey, it can happen.

Then I hit “send.”

I will never be good enough to sell my work

Maybe not. Or maybe so. Maybe you’re trying to sell to the wrong people, or at the wrong time. (i.e. your skills are not yet good enough to compete with all the other people doing that right now.)

It’s depressing being rejected all the time

Which is why God invented martinis, puppies and very good sex. You need to feel really happy at least 63.6 percent of the time in order to deal with the nasty reality of rejection. It hurts. It really does.

I hate my life and being rejected only makes it worse

This is the real problem. I guarantee it — if you are really happy with other aspects of your life, then the endless frustration of trying to sell your work will be annoying and tiring, but it won’t kill you or make you lie in a corner in the fetal position weeping. If it does, you are placing way too much emphasis on your work. Deal with that instead.

But my blog followers love me!

Of course they do, sweetie. Your work is free. It costs them zero social, political or financial capital to read and adore you. Now go find someone to lay their reputation on the line for you…

No one will ever know my name

Pshaw. Go do some volunteer work for a year or so. Join a faith community and show up. Join a committee. Sit on a board. There’s this narcissistic fantasy that Being A Writer means everyone knows you and cares deeply about you. They don’t! You’ll find much deeper satisfaction and happiness from being a valued member of a community of people who don’t give a shit how much copy you sold this week. Get over it.

No one will ever admire or respect me

I think this is a fundamental, unacknowledged and undiscussed part of why people are SO freaked out by rejection. Since when (really) is rejection 100 percent final? You’re reading the blog of someone who applied eight times to the Globe and Mail before being hired. Who interviewed three times at Newsweek and never got hired.

No one will ever know how great I could have become

This is such self-indulgent bullshit. You either want it more than anything, or you don’t.

united states currency eye- IMG_7364_web

united states currency eye- IMG_7364_web (Photo credit: kevindean)

I will starve to death and live under a bridge in a cardboard box

I doubt it. Get a day job and keep it as long as you have to. Or make the leap of faith (with six months’ expenses in the bank and no debt. And, ideally, no dependents.) Those of us who have leaped have little patience for the endless hand-wringers.

I have nothing new or fresh to offer

Really? Then why do you want to bother?

No one wants to work with me

EQ (emotional intelligence) is the new black. EQ is the new IQ. If you’ve grown up in the U.S. in an affluent community (and many of you did not), then being really smart is often deemed the most important thing you can be. Wrong! Being someone able to get along really well within seconds with a wide range of people who are very different from you is going to move your career along a lot faster and further than only hanging with people who drive the same car and went to the same college(s.)

No one wants to help me succeed

Really? What sort of person are you? A taker, giver or matcher? Are you a selfish little wretch who rarely, if ever, returns calls or emails? Who has yet to write (yes, really) a hand-written thank-you note on very good paper and sent it through the mail to someone who gave you an interview or mentored you? There’s an inverse relationship between how greedy you are and how much anyone is interested in helping you be even more greedy.

Everyone else is doing great!

As if! The effect of Facebook on millions of fragile egos — mine included — is to make us all feel Utterly Inadequate all the fucking time. Just don’t read all those perky, upbeat, how-great-my-life-is status updates!

Who actually posts: “I hate my agent. S/he never returns my calls. My book isn’t selling. I’m living on credit cards. I owe $10,000 to American Express and everyone is paying me late.” They should. Because that’s all too often the Glamorous Reality of being a writer.

Now go kick some butt, my dears!

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Why changing countries can be such a challenge

In behavior, blogging, books, business, culture, domestic life, education, immigration, life, travel, urban life, US on March 19, 2013 at 6:53 pm
English: Montage of 15 Canadians from 14 diffe...

English: Montage of 15 Canadians from 14 different ethnic backgrounds (Photo credit: Wikipedia)

Here’s an excellent, helpful blog post recently chosen for Freshly Pressed, written by one of my favorite bloggers, a Canadian woman who has since re-patriated:

I made the same mistake a lot of people make: assuming that moving to a “similar” culture is a cakewalk. Blaine is the first to admit he thought the same thing, and we’re not alone. A study published in the International Journal of Human Resource Management found that

“in the absence of complete information, expatriates may be creating stereotypes on the basis of language similarity. In particular, those expatriates who spoke the language of the host country expected an ‘easier’ experience…. In fact, these expatriates may need additional CCT [cross-cultural training] to help overcome their stereotypes or their inappropriate expectations.”

I know that several Broadside readers — like Conor in Korea, Katharina in Germany, Rian in Canada, Holly in Australia, Wanderlust Gene in Sri Lanka – are living far away from your homelands (Ireland, Ireland, the U.S., Canada and Australia.)

It demands a real re-boot of your notions of identity and belonging.

It’s not surprising to me that two of my closer friends here in New York, where I moved from Canada in 1989, are people who have moved around globally, like an American-born woman who met her French husband when they were both working in Tokyo. It helps to share international references with them — only about one-third of Americans even own a passport and many have no idea, (or interest in), how the rest of the world functions.

I left Canada in January 1988 to move to a small town in New Hampshire, (double culture shock after living in Toronto, Paris, London and Montreal).  I moved in June 1989 to a small suburban New York town, 25 miles from Manhattan — whose towers I can see, glimmering like Oz, in the distance.

I lived in Mexico at 14 and France at 25. But my adjustment to life in the United States has been tougher for me in some ways than either of those, for the reasons Maria so wisely analyzes:

People tend to fixate on language differences, but of course it goes much deeper than that — we often come up against values, attitudes, and behaviours that we mistakenly assume will be the same as ours. For Blaine, one of the biggest issues was the famous British reserve. “It’s true,” he says. “The stiff upper lip really does exist.”

“That’s funny,” says Aisha. “I find the Canadian veneer of politeness very difficult to penetrate. I find the British more direct — but maybe that’s just because I’m more familiar with the non-verbal cues.”

Canadians live, as many Europeans do, in a “nanny state”, a country where it’s normal to pay a lot of tax — income, sales tax, tax on gasoline and wine and beer, even stamps — and expect a lot in return: free health care and heavily subsidized secondary education, to name two most important. You can apply for government grants for all sorts of things.

Map of Toronto

Map of Toronto (Photo credit: Wikipedia)

It’s a small country in population — 34.5 million — but enormous in size. Canadians tend not to move around nearly as often as Americans, for a variety of reasons. There are only a few major cities: Toronto, Vancouver and Calgary; if you don’t speak excellent French, Montreal and Ottawa can present difficulties.

One of the major  behavioral differences to adjust to between Canadians and Americans is their differing appetite for risk…Canadians hate it. They hate conflict. They hate confrontation. They’d rather simply ignore your calls and emails than say” “No, we’re not interested.”

Move to the United States and you’re in for some serious culture shock and some significantly different attitudes.

Standing up and speaking out carry risks. But in the States, people go to prison, (like entrepreneur Martha Stewart), and come right back into successful business, which still leaves me somewhat open-mouthed. But the good news is that if someone here thinks you can be professionally useful to them — i.e. make them some cash — they’ll take your call or email and might meet you. In Canada you need personal introductions through mutual friends to even get someone to take your call and even then they ignore you…

As a freelancer, that’s been a big — and happy — adjustment. But I’ve also learned, after decades in the States, to be both much warier and more persistent. Wary of huge initial enthusiasm, (professional and personal), which is very American, and too often quickly disappears, and being willing to make the 3rd or 5th or 10th email or phone call because so many people are busy and overwhelmed.

Martha Stewart

Martha Stewart (Photo credit: Wikipedia)

Another difference is bare-knuckled American capitalism. We’re all simply units of labor. Employers can fire you for any reason at any time. One editor I know just left a job after four years, after being one of the founders of a thriving website. She got one month’s severance.

(Many Americans would consider her lucky to have gotten even that much. For a country that yammers on about liberty, American workers seem shockingly cowed and powerless to me.)

Instead of unions, Americans rely on the court system, (which operates by quite different rules than other nations), to try and obtain redress, if not justice. I routinely send — and pay for — lawyer’s letters to deadbeat, cheats and late payers, who abound in the world of publishing and journalism.

You fight for your rights here, and people expect it. It sometimes feels like a wearying game of “who’ll draw first” like cowboys reaching for their pistols in some 1860s saloon.

Many New Yorkers speak to you as if they’ve known you for years — strangers on the street or train (!) have complimented me on my hair color, legs, shoes and other items in ways I still find forward and impertinent, if charming. I’ve started referring to people as “you guys”, sounding more Mafioso than elegant.

My husband is both American and Hispanic, a double cultural difference that plays out in all sorts of ways. There are days he hisses: “This not the time to be Canadian!”

Then I quote a Brit, (and a TV character at that), the Dowager Countess Grantham: “Why does every day involve a fight with an American?”

What adjustments have you made as an ex-pat?

How did you feel about it?

Ten ways to be a kick-ass assistant

In behavior, business, education, life, work on March 13, 2013 at 1:31 am

When am I gonna make a living?.
It’s gonna take a while before I give in. Yes it is.
I’m sick and tired of scratching a living.
I am hungry but I’m not gonna give in, no

—- Sade, “When Am I Going to Make a Living?”

The job market is still lousy here in the United States, for thousands of smart people — even many with Really Fancy College degrees.

In a tough economy with too many people chasing too few jobs, you need to get your foot on the rung, even the bottom one, of a ladder that might actually lead you to a job you want. That might mean becoming someone’s assistant.

No eye-rolling. No “I didn’t go to college for that!”

No one did.

OK Boss - NARA - 534390

OK Boss – NARA – 534390 (Photo credit: Wikipedia)

For more than a decade, I’ve hired, managed and retained unpaid interns and paid assistants to help me run my writing business and to research and help promote my two books.

I got the idea while teaching a journalism class at a local university with only 13 students. I knew exactly who I hoped would intern for me — a lively, funny, down-to-earth young woman named Jessica. It was like asking her for a date! Luckily, she said yes and stayed on to work for me after her unpaid internship ended; I paid her, more than a decade ago, $12 an hour. She was worth every penny.

In return, with one phone call to someone I knew who needed help, I found her a job straight out of school in a field she wanted. Score!

One of my favorite movies is The Devil Wears Prada, from 2006. I used to sympathize with the beleaguered and overworked assistant, Andie, but after the first few viewings, my sympathies switched to Miranda Priestley, her super-demanding boss at Runway magazine.

It’s a fun film — and offers much workplace wisdom.

Cover of "The Devil Wears Prada [Blu-ray]...

Cover of The Devil Wears Prada [Blu-ray]

If you’re looking for work, certainly a first post-grad job, think on these things…

Listen carefully

In an age of CPA — continuous partial attention — it’s rare to find young staffers able to offer you their full, undivided attention and look you in the eye for more than a few minutes. This is essential for creating and maintaining a working relationship with your boss and his or her clients or colleagues. Feels weird? Tough!

Your boss hired you to help them perform better. Listening very carefully to their instructions — and the tone of of voice they’re delivered in — is key. This is tougher by text or email, so try to get some face or phone time with them as well.

Take notes

Can you possibly remember everything they asked you to do? And every deadline? I doubt it. No matter how trivial the conversation appears to be — your boss is running between meetings or it sounds like an afterthought — it’s important to them. Which means it’s important to you!

Ask a lot of questions

Some bosses don’t have much time, or patience, to deal with endless questions, so knowing how much they will reveal and when is also a measure of how perceptive and sensitive to nuance you are; read up on the notion of emotional intelligence.

EQ matters as much as — if not more than –  IQ!

Do not guess. Do not make assumptions! It’s better to feel stupid and ask a question than screw it up by thinking because you graduated college you know what your boss really wants. You might.

But what if you’re wrong?

Email, call or text when necessary for clarification

I prefer assistants comfortable working independently because I have little time to manage or train them; if you see the word “self-starter” in an ad, that’s what they mean. But you will always have something you’re not quite sure of. Check!

Miranda Priestly (Meryl Streep) and Andrea Sac...

Miranda Priestly (Meryl Streep) and Andrea Sachs (Anne Hathaway): pre-release still photograph from the film The Devil Wears Prada; this also is the novel’s redesigned cover. (Photo credit: Wikipedia)

Check in!

How’s it going? Really.

If something is heading south, for whatever reason, your boss needs to know about it sooner rather than later so it can get fixed. If you’re used to parents who check in with you, or you with them, this is not that. This is not you looking for approval or a thumbs-up or a “Great job!” from your boss.

Take nothing personally

It’s work, kids. It’s a job. It’s not the rest of your life. It’s not the only thing you do or care about. So if someone snaps at you or yells at you or hands you a task you think is stupid, it’s actually not about you. It’s been deemed important by the people paying for your skills and labor.

When people are nasty or rude or just even unfriendly in a work setting, it often has very little to do with you as a person  — (unless you’re rude, obnoxious, unethical, lazy or entitled. But you’re not, right?) They’re likely carrying a shitload of stress, work or personal and likely both, with few places to express it.

Yes, this task (or job) is boring/tedious/repetitive — do it really well anyway!

We picked you because you seemed like a smart, lively, high-energy person. We hired you to do everything we do not have time, energy, manpower or patience to deal with. We hired you because, in the coldest language possible, our time is now valued more highly in the marketplace than yours, and we have bills to pay. So if your boss can bill $200-1,000 an hour for their skills, that’s where their focus needs to stay.

We’ve all done this shit! And your willingness to tackle tedious stuff well and efficiently sends a powerful and important meta-message to your boss: I get it.

Be cheerful, warm and fun to work with

Huge. This is a deal-maker. I’ve had a few assistants who didn’t always do exactly what I hoped for, but their genuine enthusiasm and sense of humor made it feel like we were a team. Your boss is stressed to the max. S/he really appreciates someone whose mood and attitude can lighten their load — so no whining/pouting/crying/negativity. Learn the names of your boss’s kids/spouse/pets, (and ask how they’re doing from time to time), and his/her birthday, even if all you do is wish them a cheery “Happy birthday!” Bosses are people too. (Some of them.)

Ask if suggestions and ideas are welcome — then show us what you’ve got

It’s great that you have lots of ideas. It shows initiative and gumption. But wait a while. Wait a few weeks, even months, before you start making suggestions. Unless your boss asks you for them.

Be 10000000% reliable

This is obvious. Flaking and bailing are simply not an option. Remember the letters ID — illness or death. In my book, they’re the only reason you can bail or be late. I once hired someone, who came highly recommended, who had lots of great ideas. I was psyched! Then she quit within a week because she had another income source and she suddenly remembered it was more important.

Loyalty matters.

Bonus tip:

Discretion is paramount. Never share anything your boss shares with you on any form of social media. Don’t tell your friends or your room-mates or anyone. Don’t forward it or keep it or re-purpose it for your own ends, like the assistant who casually mentioned she’d used some of my first book’s research material for a class paper. Um, no.

You have no idea who they know — the person your boss is about to hire, fire, promote or give a grant to. I sometimes have my assistants sign an NDA, non disclosure agreement, to make sure they get it. Just because you grew up sharing everything on social media doesn’t mean your boss wants his or her stuff used as if it were yours. It’s not!

What have I left out?

Bullied? Here’s what it does to you, for life

In behavior, children, Crime, culture, domestic life, education, family, life, parenting on February 21, 2013 at 2:31 pm
Physical bullying at school, as depicted in th...

Physical bullying at school, as depicted in the film Rebecca of Sunnybrook Farm. (Photo credit: Wikipedia)

A new study finds that being bullied can affect its victims for life. From The New York Times:

The new study, published in the journal JAMA Psychiatry, is the most comprehensive effort to date to establish the long-term consequences of childhood bullying, experts said.

“It documents the elevated risk across a wide range of mental health outcomes and over a long period of time,” said Catherine Bradshaw, an expert on bullying and a deputy director of the Center for the Prevention of Youth Violence at Johns Hopkins University, which was not involved in the study.

“The experience of bullying in childhood can have profound effects on mental health in adulthood, particularly among youths involved in bullying as both a perpetrator and a victim,” she added.

The study followed 1,420 subjects from Western North Carolina who were assessed four to six times between the ages of 9 and 16. Researchers asked both the children and their primary caregivers if they had been bullied or had bullied others in the three months before each assessment. Participants were divided into four groups: bullies, victims, bullies who also were victims, and children who were not exposed to bullying at all.

Participants were assessed again in young adulthood — at 19, 21 and between 24 and 26 — using structured diagnostic interviews.

Researchers found that victims of bullying in childhood were 4.3 times more likely to have an anxiety disorder as adults, compared to those with no history of bullying or being bullied.

I read this story, which my husband chose to highlight for me, because I was badly bullied for more than two years when I was a high school student in Toronto. I arrived halfway through Grade 10, into a school where everyone had attended the same local schools since kindergarten. I was pimply, socially awkward and had been attending single-sex schools and camps since fourth grade. Boys were an alien species.

Worse than acne, I had confidence, the kind that often is deeply nurtured by single-sex environments, where every teacher and student leader is female. Deferring to male authority? Why would I do that?

And so a small gang of boys made sure to teach me a lesson. They called me Doglin, barked at me down the echoing hallways, even brought a dog biscuit and laid it on my desk. I walked home every day alone, in tears, often getting into bed with all my clothes on to cry and sleep and recover before it all started again the next day.

Hell. School was hell.

English: Bullying on IRFE in March 5, 2007, th...

English: Bullying on IRFE in March 5, 2007, the first class day. (Photo credit: Wikipedia)

I eventually managed to turn it around, snagging a cute boyfriend, starting a school newspaper and — score! — was even named Prom Queen. It taught me that a shitty situation can, sometimes, be transformed.

But there are days I feel like there’s still a target on my back. I’ve experienced much bullying since then, mostly in work settings where casual cruelty is considered normal. I also come from a family of people with explosive, nasty tempers — being the recipient of verbal abuse will set me back for days, even weeks.

I know why people bully. I get it. I don’t care.

And far too many of those who see it choose to turn a bind eye: “Suck it up. Man up! Kids will be kids.”

My husband, who was small and slight as a boy, was also tormented by bullies. We both know what this does to you, then and later. There is no excuse for verbal abuse or physical harassment — we all refuse to tolerate physical assault and know it’s against the law.

Here’s my essay about it that ran in USA Today. And here’s a recent helpful book on the subject.

This 7:37 animated video is moving, powerful and made me want to cry.

He gets it.

Have you been bullied?

How has it affected you?

If you ever speak to a reporter…

In behavior, blogging, books, business, education, journalism, Media, television, work on February 14, 2013 at 12:24 am
The Interview

The Interview (Photo credit: Wikipedia)

For those who have never spoken to a reporter, or been media-trained, here are a few basic ground rules that might be helpful.

This first one is a new and — to a veteran like me — really egregious problem:

Pre-publication, social media are off limits! Do NOT tweet or Facebook giving any hint of who is coming to interview you, what about or for which media outlet.

I’ve been working in journalism since 1978 and younger public relations people, as well as journalists and photographers, have done this to me and to Jose, my husband who assigns photographers for The New York Times, causing us personal and professional embarrassment or worse. They seem to have no understanding that journalism — more than ever! — is a highly competitive industry. The second you tip my hand to any of my competitors, I’ve lost the whole point of my story, which is to beat them, possibly handily, to a great piece they have yet to notice or work on themselves.

If a reporter wants to interview you, ask them a few questions before you agree, or begin speaking:

How long is the piece? What section is it running in, or, if a magazine, which issue? What’s your deadline? What’s your angle? Who else are you speaking to? (They may not tell you.) It’s helpful to understand how your comments or views fit into the larger picture.

Don’t insist on reviewing your quotes before publication.

This is taboo for almost all reporters. It wastes their time, it slows down production and — most importantly — it shows ignorance of journalism norms. Many magazines still employ fact-checkers, people who will call you up later to ensure that what is said by or about you is factually accurate. Freelancers tightly budget their reporting time and may be speaking to a dozen sources or more, not just you. We don’t have time!

You can speak on background, off the record, not for attribution or on the record. Make sure you are clear before the interview begins and that both you and the reporter have agreed.

On background means they will never name or identify you in any way. You’re helping them better understand a complex issue and possibly pointing them to other sources, but you won’t be named as the referral source. NFA means I can broadly identify you: “A highly-placed White House source” or “A 20-year employee”, i.e. your name and title are not used, but your credibility or authority is established. If you speak on the record, every word you say can be used and attributed to you by name.

English: Ft. Pierce, FL, September 16, 2008 --...

English: Ft. Pierce, FL, September 16, 2008 — FEMA Public Information Officer(PIO) Renee Bafalis and Community Relations(CR) Specialist Rene Haldimann speak on camera with WPTV-TV (5) reporter Bryan Garner at a manufactured home park which was affected by Tropical Storm Fay. George Armstrong/FEMA (Photo credit: Wikipedia)

You can ask for questions in advance — but it’s annoying.

Yes, you want to prepare. But we expect you to know your stuff well enough to anticipate most questions.

Every good interview will also go off on a few tangents. We don’t want to — and won’t — stick to a pre-determined list.

Don’t put us on a choke chain.

It’s annoying, but common, to have a press officer in the room or on the phone with us during an interview, but if you don’t give us enough time, or interrupt us, we’ll just pester you and your staff later.

Don’t haggle or harangue about attribution after you’ve spoken.

Once an interview has begun, unless you say “This is off the record” before you say it, it’s on, and usable. Same with phone interviews. If doing it by email, mark these comments off clearly.

During a phone interview, ask if the reporter is taping or taking notes.

They’re likely doing both. A note-taker (like me) may need additional time to catch up.

Ask how much time they need, and make sure you have no interruptions.

Some may only need five or ten minutes, others an hour or more. I’m suspicious of any reporter who wants only a very brief interview as most issues are too complex for a sound bite. Television and radio interviews demand precise, quick answers — but print interviewers may want a lot more detail, and time.

Research the reporter beforehand.

Everyone is findable now: Google and LinkedIn being the two quickest and easiest ways to get a sense of who you’ll be speaking with. Are they fair-minded? Experienced? Well-regarded in the industry? If you can spare the time to read a few things they’ve written — and can genuinely compliment them on one — why not? It shows us a little respect as well.

What have I left out?

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