broadsideblog

Archive for the ‘Media’ Category

Is writing well impossible?

In behavior, blogging, books, culture, journalism, Media, work on January 29, 2014 at 3:03 am

By Caitlin Kelly

I had an interesting conversation recently with another journalist, who writes columns and features. She wondered if some people see what she and I do for a living as impossibly difficult, something you just have a talent for, or you don’t.

Here’s an image that may, or may not, comfort or surprise you:

revision1

It’s what fiction writers love to call their WIP — a work in progress. This is one page of a story, a narrative memoir, I was recently commissioned to produce by a major American women’s magazine.

This is the revision I was asked for by the first, of several, editors. I’ve never met her or spoken to her beyond a brief conversation about this piece. That’s typical, these days. At my level of experience, I’m expected to know exactly what’s expected of a “narrative memoir” and how to produce it to deadline. Which, of course, I did, as I did with this revision.

Which was still deemed “not there yet.”

Magazine journalism — especially some genres — is a team sport. I have to be ready for even more editors’ questions and comments.

What I’ve shown here is my own second or third revision of the second version, before I cleaned it up and sent it in.

You’ll notice a few things:

— I tightened and shortened a few sentences, cutting every possible excess word. I worked for a year as a reporter for a tabloid newspaper here in New York, 2005-2006, and it changed my writing for the better, forever. I try to use as few words as possible to convey my ideas. I also have a tight word limit for this piece, 1,700 words, encompassing my life from age 14 to today, multiple decades. Stuff has to go!

— I joined two sentences into a paragraph. Sometimes they just flow better. Or not.

— At the start of one sentence, I cut a word and inserted one later there.

— That crossed-out sentence at the bottom of the page, an after-thought, clearly, felt like a great metaphor — until I double-checked the meaning of the word I thought I wanted and I was wrong. Then I re-thought the whole idea and discarded it as intrusive and distracting, no matter how lovely a phrase it was. And it was; had I more room, I might have included it. But I don’t. This is called “killing your darlings. ” You get really good at lexical assassination if you stay in this game a while.

The reason I’m sharing this is to show the process, which no one ever sees.

By the time we read anyone’s work — no matter the medium — it’s been polished, revised, edited and re-edited.

So the final product, for most writers, is that of a tremendous amount of prior conceptualizing, framing, thinking, reporting, researching, interviewing, analyzing, re-thinking, writing — (look how far down in the list this is!) — re-writing, editing, re-editing, revising, revising again.

(This post, by the way, went through six revisions before I hit “publish” — the last one, about New York, went through 15.)

Even when I edit myself, I’m always applying three filters, three editing styles, all at once and unconsciously:

Structural. Does this piece flow? Does it have rhythm? Does the beginning pull you in and keep you? How do I feel about the ending? Should some sections (as my editor suggested, and I did) be moved much higher in the story?

Line-editing. How does this sentence sound? Is it too short? Too long? Does one paragraph transition smoothly into the next? When and where am I choosing to use a line space? (Helpful for marking transitions in time or place within a narrative. I learned this on some of my very first paid stories, while in college.) Am I repeating words, phrases or ideas — and to what effect?

Copy-editing. (Should that word have a hyphen?) Looking for spelling and grammatical errors and making sure I have names and numbers correct.

Great writing — (even crappy writing, after it’s finally published) is an iceberg — you’re only seeing the final, visible 10 percent of it!

If you want to succeed freelance…

In behavior, business, design, education, journalism, life, Media, Money, photography, work on January 24, 2014 at 12:56 am

By Caitlin Kelly

I hope you’ll sign up for my webinar, Sunday Feb. 2 at 2pm EST.

It’s 90 minutes, conducted through Skype, costs $125 and will help anyone — photographer, graphic designer, artist, writer, small business owner — who wants to really understand how to earn a living without a steady paycheck.

BUSINESS OF FREELANCING

I grew up in a family where everyone worked freelance, in film, television and journalism. No one had a steady paycheck or paid sick or vacation days. No pension. No access to unemployment benefits.

As the saying goes, we ate only what we killed. I learned early, firsthand, the importance of persistence, of protecting your intellectual property, of keeping very careful track of what you earn and what you owe in taxes. (For those of you who’ve never freelanced, you become wholly responsible for paying whatever taxes you owe, as none are deducted at source.)

I started freelancing as a journalist at the age of 19, while still a full-time undergraduate at the University of Toronto, Canada’s  most competitive university and freelanced full-time after graduation for three years. I then won a prestigious and highly competitive journalism fellowship in Paris and was hired as a staff writer by the Globe and Mail.

I’ve gone on to write freelance for The New York Times, Wall Street Journal, Glamour, Marie Claire, Cosmopolitan, Smithsonian and many more outlets, including on-line sites like Quartz.

I’ve been full-time freelance since 2006, this time around, my third long stint doing so.

In this webinar, you’ll learn some of the many skills you need to thrive while self-employed:

– how to find clients

– how to keep them!

– how to detect, avoid or fire PITAs (pains in the ass)

– how to juggle multiple projects at once

– how to find and manage researchers and assistants

– how to price your time

– how to handle late payers and deadbeats

– efficient time management

Sign up is here.

I also coach individually, and my students have found tremendous value even after two hours by phone, email or Skype. Whatever you want or need to discuss, it’s your call!

Questions or concerns?

Please email me at learntowritebetter@gmail.com.

How’s your blog doing?

In blogging, journalism, Media on January 24, 2014 at 12:54 am

By Caitlin Kelly

Many of you are also blogging — whether for fun, for visibility, to improve your writing, to make friends. Maybe to evangelize for issues you care deeply about, like feminism, faith, education reform, fitness or social justice.

Some of you run a business — music, cooking, coaching, photography — which a well-written blog can also help, by conveying your visibility, authority, credibility and personality to potential clients.

Some of you have also had your work chosen by Freshly Pressed, WordPress’ daily pick of nine posts from 400,000+ blogs on the WP platform. If you’re not reading them regularly, I urge you to visit now and again.

I started blogging here in July 2009, and, now with 1,500+ posts, have been Freshly Pressed six times; here’s one of mine they chose, from August 2012, about why it’s so important to say thank you.

I blog three times a week — frequency is one essential key to building and growing an attentive audience.

PERSONAL ESSAY

If you’re eager to gain more readers, boost engagement or have your blog catch the eye of an editor or agent I can help!

I hope you’ll sign up for my next webinar, Better Blogging, on Saturday Feb. 1 at 2pm EST. The webinar is via Skype, costs $125 for 90 minutes and will offer you more than 30 specific and practical tips to improve your blog.

I can also take time, before we begin, to look at your blog and read a few posts to get an idea of your tone, design and content and offer you useful, constructive feedback, if desired.

Here’s a former post with specific tips, a taste of what we talk about in the webinar.

Here’s a testimonial from Jonelle Hilleary, a blogger in D.C. who took this webinar last fall:

I have to say that since that time, after thinking carefully about what we learned and discussed, I have sustained a 644% increase in new readers over the last 3 months- at least many are seeing my work and coming back, according to the data. So for others who may be weighing commenting, this is a great opportunity to make a new acquaintance with some awesome knowledge.

Sign up here!

Questions and concerns? Please email me at learntowritebetter@gmail.com.

He outed a source. She committed suicide. Then ESPN apologized

In behavior, blogging, business, culture, journalism, Media, news, women, work on January 22, 2014 at 5:32 pm

By Caitlin Kelly

Have you been following this?grantland.jpg.size.xxlarge.letterbox

A writer named Caleb Hannan profiled the inventor of a “magic putter” named Essay Anne Vanderbilt for an ESPN-owned website called Grantland.

Here is the story he wrote.

As he dug into the story over seven months, it became clear she was hiding something from him. He discovered that she was transgender, and outed her to one of her investors.

She committed suicide.

It has prompted a firestorm — among writers, editors, bloggers and armchair ethicists — over how this story was (mis)handled.

Here’s one analysis of the piece and its aftermath.

And another, from Alyssa Rosenberg at Think Progress:

one of the best reasons for large journalistic organizations to hire staff with a broad range of life experience and expertise, and to treat those perspectives as if they’re valuable and deserve deference, is so someone’s present to step in when a piece fails, to educate the writer in question, and to save subjects of pieces from journalistic malpractice, and publications from damaging themselves…

It’s hard to consider better evidence of the value of having staff with a wide range of backgrounds, experiences, and perspectives–and of the willingness to go outside your own staff when they reach the limits of their wisdom. Doing this takes humility, and it takes curiosity, an acknowledgement that your own knowledge is not the sum of the world, and a voracious hunger to understand more of it. These are the basic qualities of good journalism. It’s remarkable that so many news organizations fail to apply them to considering the mix of their own staff and contributors.

Here’s a smart post from a friend, colleague and another veteran sportswriter, Vivian Bernstein:

I was once assigned to write a feature story on a high profile, nationally known professional athlete who kept getting into trouble. What was wrong with this guy? I talked to former coaches and anyone in his hometown who knew him back when the athlete was in high school.

Through that reporting, I learned a shocking family secret.

The athlete’s mother had attempted suicide back around the time he was becoming a local star with a big future. Not only that, but it was the athlete who had actually found his mother following the attempt.

The information may have shed some light on why this athlete had been so troubled. It also turned what was going to be a good feature into a great story.

But before I published it I wanted to find out something about this woman who was not a public figure and was about to have her personal agony exposed. That was a problem because I was not able to interview her. The athlete was refusing all media requests at the time, too.

So I tracked down the brother of the athlete and I asked him the one question I needed an answer to before writing this story:

Would revealing his mother’s secret cause so much anguish that she might consider suicide again?

Maybe, he said. And he implored me not to write it.

I thought about what greater public good would come from revealing the truth. Would it help others? Would it prevent a crime? Would it save lives? Was there any redeeming Fourth Estate journalistic purpose at all? We’re not talking Pentagon Papers here.

No. It would only make me look good for scooping the competition and drawing readers. And it would have been a hell of an ego boost.

I never wrote it. I have kept that secret to this day.

Like Viv, I’ve had a long career in journalism. Like Viv, I’ve also heard a few shocking secrets, and had sources plead with me to keep them in the closet. I did. No question about it. I never discussed it with an editor or coworker or colleague or friend. I knew what to do (how would I feel if it were me?) and behaved accordingly.

There’s another element to this story that pissed me off, and, yes, because it’s people like me and Viv — veterans of decades of smart, thoughtful, accurate journalism — have been shoved for good out of beloved newsroom jobs. We’re considered old and expensive; 24,000 journalists were fired in 2008 alone.

Here’s Bill Simmons, the editor of the Hannan story and part of his apology:

Another reason we created Grantland: to find young writers we liked, bring them into the fold, make them better, maybe even see if we could become the place they remembered someday when someone asked them, “So what was your big break?” That matters to us. Just about every writer we have is under 40 years old. Many of them are under 30. I am our third-oldest writer, as crazy as that sounds. For us, 31-year-old Caleb Hannan had (and has) a chance to be one of those writers. That’s why it hurts so much that we failed him.

There’s a really smart reason that some journalism organizations still keep and value those with decades in the trenches — who have made mistakes, learned from them and now teach others not to do the same damn thing.

It’s called institutional knowledge.

No matter how whip-smart or ambitious a 31-year-old might be, or a brilliant 23-year-old, they haven’t been around the block a few times. They’ve barely found the block – the place every ambitious writer reaches — where difficult, challenging, complicated stories demand a lot of smart, tough thinking from people who already done a lot of that.

Without smart, tough, wise editors — willing to think broadly, deeply, inclusively and incisively — we’re all screwed.

When blogging about illness, what’s TMI? The NYT wades in — and angers many

In behavior, blogging, culture, domestic life, Health, journalism, Media, Medicine, women on January 16, 2014 at 12:49 am

By Caitlin Kelly

Maybe you’ve been following this recent firestorm?

The one in which Salon, a popular American website, called The New York Times’  former executive editor Bill Keller, and his wife, Gilbey’s gin heiress Emma Gilbey, despicable?

canstock5148363

Both of them wrote about cancer patient Lisa Adams, who has advanced breast cancer.

From Salon:

Lisa Bonchek Adams is a mother of three living with Stage 4 breast cancer. She blogs and tweets about what she is undergoing and the decisions she is making about her health; she does so frequently and to a large audience that’s rooting for her. And to a prominent husband-wife pair of journalists, she’s somehow offensive.

Bill Keller, the former executive editor of the New York Times, published an Op-Ed in that paper today indicating that Adams, in spite of the image of positivity and strength she generally broadcasts on her social media platforms, is dying and doing so in a manner somehow undignified; Keller draws a comparison between Adams and his late father-in-law. “His death seemed to me a humane and honorable alternative to the frantic medical trench warfare that often makes an expensive misery of death in America.”

That “trench warfare” has, for Adams, included a variety of medical studies; Keller indicates that Adams’ personal decisions about her health, and her expressing herself online, somehow detracts from people who choose not to undergo experimental treatments or who choose to slip under with less of what is traditionally known as “fighting.” He even finds a Stanford associate dean who is willing to say that Adams “shouldn’t be unduly praised. Equal praise is due to those who accept an inevitable fate with grace and courage.”

Here’s an analysis piece from NPR’s blog:

the piece enraged a lot of Times readers, according to public editor Margaret Sullivan, that she heard a great deal of negative feedback, and who herself said “there are issues here of tone and sensitivity.”

Boy … you can say that again. By closing the piece with a piece about a dean who “cringes” at Adams’ alleged embrace of a “combat metaphor” (unsupported by any quotes from her own writing) and salutes those who show grace and courage, Keller implicitly suggests that to handle your disease as Adams has is one way to go. The other way to go is with grace and courage. And that’s very unfortunate.

Adams herself says that Keller, along with his wife Emma Gilbey Keller, who also wrote a controversial column critiquing Adams’ handling of her cancer (that was in The Guardian and has since ), have misrepresented the basic facts of her medical status, and Keller has already admitted he got the number of kids she has wrong. These disputes have been pretty thoroughly inventoried in a . And writers at outlets including and have been sharply critical of the need to explain to a cancer patient how to handle (and discuss) having cancer.

This is an issue I’ve thought a lot about — how much to write or blog about one’s illness or surgery or medical issues — and how much to never share beyond one’s circle of intimates. People, in my view, who are the ones who are most likely to have actually visited you and your family in the hospital or come with you to the chemo suite, perhaps.

One woman I know, barely, professionally, shared a lot of detail on Facebook about the effects of chemo as she was treated (so far, successfully) for breast cancer. But there was a lot I wish she had simply kept to herself.

She got a lot of emotional support, which I understand — why she craved it and why people offered it.

My mother had a radical mastectomy in 2003. She is alive. She has survived multiple cancers, including thyroid and a meningioma, a form of brain tumor.

In other words, I already live in daily fear of my genetic heritage and have little appetite to read anything about cancer.

That is not a judgment of people who do, but the effect of knowing too much firsthand already.

I get my medical tests and keep a careful eye on my own body and that of my husband.

I’ve already stared down plenty of doctors and Xrays and seen too much and heard too much. I saw my mothers’ very large brain tumor on the Xray and had to give informed consent for her; here’s the piece I wrote about it for Chatelaine, Canada’s largest women’s magazine.

Who am I to complain when I, too, have written these sorts of stories? They can, I know, be helpful to others and provide comfort to the ill and to their families.

A friend my age died of cancer in January 2006 and several men in my apartment building are currently fighting cancer.

It’s not that I don’t care about people who are ill. It’s the reverse. Instead, I find myself worrying about people I do not even know.

For me, that’s not the best choice.

I have really mixed feelings about this sort of thing — none of which suggests I’m right.

How do you feel about someone sharing a lot of very graphic detail on-line about their illness?

Are women being harassed off the Internet? It’s happened to me

In behavior, blogging, business, Crime, culture, journalism, Media, men, Technology, US, women, work on January 12, 2014 at 1:10 pm

By Caitlin Kelly

Have you read this long and thoughtful piece from Pacific Standard, an American magazine, by Amanda Hess about women bloggers being harassed, threatened and vilified?

11-cover-large

An excerpt:

The examples are too numerous to recount, but like any good journalist, I keep a running file documenting the most deranged cases. There was the local cable viewer who hunted down my email address after a television appearance to tell me I was “the ugliest woman he had ever seen.” And the group of visitors to a “men’s rights” site who pored over photographs of me and a prominent feminist activist, then discussed how they’d “spend the night with” us. (“Put em both in a gimp mask and tied to each other 69 so the bitches can’t talk or move and go round the world, any old port in a storm, any old hole,” one decided.) And the anonymous commenter who weighed in on one of my articles: “Amanda, I’ll fucking rape you. How does that feel?”

None of this makes me exceptional. It just makes me a woman with an Internet connection. Here’s just a sampling of the noxious online commentary directed at other women in recent years. To Alyssa Royse, a sex and relationships blogger, for saying that she hated The Dark Knight: “you are clearly retarded, i hope someone shoots then rapes you.” To Kathy Sierra, a technology writer, for blogging about software, coding, and design: “i hope someone slits your throat and cums down your gob.” To Lindy West, a writer at the women’s website Jezebel, for critiquing a comedian’s rape joke: “I just want to rape her with a traffic cone.” To Rebecca Watson, an atheist commentator, for blogging about sexism in the skeptic community: “If I lived in Boston I’d put a bullet in your brain.” To Catherine Mayer, a journalist at Time magazine, for no particular reason: “A BOMB HAS BEEN PLACED OUTSIDE YOUR HOME. IT WILL GO OFF AT EXACTLY 10:47 PM ON A TIMER AND TRIGGER DESTROYING EVERYTHING.”

Here’s a response from a female writer, in the progressive magazine Mother Jones:

She’s done exhaustive reporting on the failures of law enforcement at all levels to comprehend, let alone address, the emotional, professional, and financial toll of misogynistic online intimidation. She’s called local police, 911, and the FBI on a number of occasions when she feared for her safety IRL; law enforcement officials have recommended to her and other women that they stop wasting time on social media. One Palm Springs police officer responding to her call, she recounts, “anchored his hands on his belt, looked me in the eye, and said, ‘What is Twitter?’” “When authorities treat the Internet as a fantasyland,” she writes, “it has profound effects on the investigation and prosecution of online threats.”

It’s a painful read, but Hess’s piece should be required reading for anyone with an Internet connection. And check out this excellent response by Conor Friedersdorf at the Atlantic (a “6-foot-2, 195-pound man”), who recalls guest-blogging for a female colleague there who was on vacation. “I’d never been exposed to anything like it before,” he recalls.

I’ve fled a public space on the Internet — Open Salon — years ago after a really frightening experience there; my last post there is May 2012.

It’s a space — unlike some others on-line — that attracts some terrific writers but also some really weird, creepy people with a shitload of anger and animosity. I blogged there a lot for a few years, and usually cross-posted from this blog to that one. But what worked here just fine, there sometimes prompted some crazy-ass responses.

It got really ugly at one point, with dozens of commenters piling on to vilify me, mocking my resume (wtf?) and eventually escalating to the man who told me that he would physically hurt me if I continued there.

That was it for me.

I went to my local police station — I live in a small town north of New York City. The cop stood above me, barely listening, clearly dubious. Some woman whining about the Internet? Really?

Only when (too ironic) I started brandishing my legacy-media dead-tree credentials — 20+ years writing for The New York Times — did he start to pay closer attention. I also knew, (from a friend also posting at OS), that the man threatening me lived in Florida.

We thought.

I wanted to be sure he lived very very far away from me, so his threats were highly unlikely to come to fruition.

I also know a District Attorney and have some knowledge of the law. I pushed hard and the cops finally did determine that yes, my harasser lives in Florida but — so far — had no criminal record. I also pushed hard, repeatedly, to get the guy removed from OS and, finally, management there did so.

I haven’t been back since.

Having been, in 1998, the real-world victim of a con man, a convicted felon, I have no illusions that the world is filled with unicorns and rainbows, nor that law enforcement gives a shit about how absolutely terrifying it is for a woman to be threatened and/or pursued by a malefactor determined to do us physical, emotional and reputational harm.

They don’t.

So women have to figure this out for themselves.

Interestingly, very few trolls find their way to Broadside.

I have very strong opinions on volatile issues like gun use, abortion, women’s rights and more, but rarely express them — for the reasons stated above.

I have no time or energy to fight with trolls or to keep running to the cops for help.

And, yes, it’s very much self-censorship.

Ironic, in a medium designed for the maximum freedom of expression.

Have you or other women bloggers been harassed in this fashion?

Are books — and their readers — an endangered species?

In books, business, culture, journalism, Media, work on January 11, 2014 at 9:58 pm

20131219120434By Caitlin Kelly

This recent piece in The New York Times makes sadly clear why the notion of producing a book — a dream for many — is becoming more of a fool’s errand:

Overall book sales have been anemic in recent years, declining 6 percent in the first half of 2013 alone. But the profits of publishers have remained largely intact; in the same period only one of what were then still the “big six” trade houses reported a decline on its bottom line. This is partly because of the higher margins on e-books. But it has also been achieved by publishers cutting costs, especially for mid-list titles.

The “mid-list” in trade publishing parlance is a bit like the middle class in American politics: Anything below it is rarely mentioned in polite company. It comprises pretty much all new titles that are not potential blockbusters. But it’s the space where interesting things happen in the book world, where the obscure or the offbeat can spring to prominence, where new writers can make their mark.

Budgets have been trimmed in various ways: Author advances, except for the biggest names, have slumped sharply since the 2008 financial crash, declining by more than half, according to one recent survey. It’s hard to imagine that the quality of manuscripts from writers who have been forced either to eat less or write faster isn’t deteriorating. Meanwhile, spending on editing and promotion has also been pared away.

As the author of two well-reviewed non-fiction books, both of which required national reporting, and as someone who would like to write more, I care a lot about whether new books get published, how much authors like me — yes, midlisters — get paid and when, and who, if anyone, will actually read our books.

malled cover HIGH

Without a book-seller to recommend my books or a reviewer to rave (one hopes!) about them, how will you — oh, elusive readers — find or choose us?

I gave up reading my “reviews” at amazon.com years ago as some ad hominem attacks were so nasty they left me shaking. I shudder to think how many potential readers I’ve lost thanks to the face-punches comments left there by people who take an unholy pleasure in savaging others.

Yes, be critical! Every ambitious writer needs to hear where we’ve failed to connect or persuade.

But don’t be vicious.

Professional reviewers know the difference between slicing with a scalpel and bludgeoning with a pick-axe. I’ve reviewed others’ books. I know the incredible trepidation with which any writer reads their reviews; one even wrote to me personally after I reviewed his book in The New York Times to take issue with my comments.

How do you decide which (if any!) books to read?

How many of you, as I still do, spend time in a favorite bookstore simply browsing covers and titles, old and new?

Do you briefly scan what’s on the front tables at your Barnes & Noble?

And did you know that the books there — some of them a decade old — arrive there not because B & N thinks they’re awesome but because publishers pay a fee to the bookstore for that placement?

With falling advances, writing is evermore dominated by people who don’t need it to earn a living: Tenured academics and celebrities spring to mind. For these groups, burnishing a résumé or marketing a brand is often as important as satisfying the reader.

This is a serious challenge for all but a tiny fraction of the truly fortunate — people whose combination of “platform” (i.e. millions of people eager to buy anything they write) and story attract a huge advance — like Allie Brosh, whose fantastic blog Hyperbole and a Half produced a book, published in October 2013, that is now a best-seller.

The rest of us will get an offer, after a few books, of anything from $15,000 to, (at best) $125 or $150,000, even that very rare, divided into four payments over two or three years; $12,000 or $8,000 or $5,000 a year is helpful, but no writer I know can live only on that income.

So we squeeze the important and reputation-building work of writing a book in between teaching others to write or bar-tending or cranking out copy on every other topic but that of our book, creating a competition between the work we hope will allow us to find new readers, terrific reviews, maybe an award or fellowship — and the work that puts gas in the car and food in the fridge.

We eke out excellence.

DON’T FORGET MY NEW SERIES OF 90-MINUTE SKYPE WEBINARS!

THEY START FEB. 1 WITH BETTER BLOGGING AND FEB. 2 WITH YOU, INC: THE BUSINESS OF FREELANCING.

DETAILS AND SIGN-UP HERE.

Come learn! May’s webinars: freelancing, interviewing, blogging and more

In blogging, books, business, culture, education, journalism, Media, news, work on January 7, 2014 at 12:33 am

By Caitlin Kelly

FINGERS ON KEYBOARD

Students signed up for my fall webinar series, and individual coaching — thank you! — from Australia, New Zealand, London, Chicago, D.C., California and Connecticut; one student saw her blog’s page views and followers increase as soon as she made the simple change I suggested.

I also coach individually whenever it suits you — by phone, Skype and/or email.

(All photos on this post are courtesy of my husband, Jose R. Lopez.)

These are the six 90-minute classes, each priced at $125:

BETTER BLOGGING

Better Blogging

May 10, 10:00-11:30 a.m. ET

This practical, lively seminar offers more than 30 steps you can take – right away — to boost your blog’s engagement, views and followers; Broadside has more than 10,000 followers now, and grows every single day. To win writing jobs, freelance or full-time, your blog is your best marketing tool. Broadside has been Freshly Pressed six times and chosen as one of 22 in “culture” by WordPress worth reading. Let’s do it!

BUSINESS OF FREELANCING

You, Inc: The Business of Freelancing

May 10, 1:00 pm to 2:30 pm ET

I’ve freelanced full-time since 2006, this time, for local, regional, national and international clients. You can too! In this super-focused, tips-filled webinar, we’ll discuss how much you really need to earn, negotiating, how to find (and keep!) clients and how to maximize your productivity. My clients include Cosmpolitan, Ladies Home Journal and The New York Times and on-line sites HGTV.com, Quartz.com, reuters.com and the Harvard Business Review blog.

 

THINK LIKE A REPORTER

Learn to Think Like a Reporter

May 10, 4:00-5:30 pm ET

If your mother says she loves you, check it out! This class teaches the tips and tricks I’ve gained from working as a staff reporter for three major dailies, including the New York Daily News — and freelancing for The New York Times since 1990. What’s a stake-out? A nut graf? A lede and kicker? Every reporter knows these basics, and if you hope to compete with them — whether you’re blogging, or writing for on-line or print or broadcast or video — this is the stuff you need to know.

 

INTERVIEW TECHNIQUES
Conducting a Kick-Ass Interview

May 17, 10:00 a.m. to 11;30 a.m. ET

No ambitious non-fiction writer, blogger or journalist succeeds without knowing how to conduct probing and well-controlled interviews. I’ve interviewed thousands of sources, from an Admiral to convicted felons, Olympic athletes, cancer survivors, duck hunters and ballet dancers. How to best structure an interview? Should you tape or take notes? What’s the one question every interview should end with? My 30 years’ experience as an award-winning reporter, author of two-well-reviewed books of nationally reported non-fiction — one of which included 104 original interviews — and frequent New York Times writer will help you ace the toughest interviews.

 

PERSONAL ESSAY

Crafting the Personal Essay

May 17, 1:00 p.m – 2:30 p.m. ET

From The New York Times to Elle and Marie Claire — to Thought Catalog, Salon, the Awl, Aeon and Medium — the marketplace for personal essay continues to thrive. How to sell this challenging genre? How to blend the personal and universal? Every essay, no matter the topic, must answer one key question, which we’ll discuss in detail. Having published my own essays in the Times, Marie Claire, Chatelaine and others — and winner of a Canadian National Magazine award for one — I’ll help you determine what to say and in what voice.

 

 

IDEAS

Finding and Developing Story Ideas

May 17, 4:00 p.m. – 5:30 p.m ET

We’re surrounded every single day by dozens of potential story ideas. Recognizing them — and developing them into salable pitches — is the topic of this helpful webinar. And every non-fiction book begins with an idea; developing it into a 30-page book proposal means “saving string”, collecting the data you’ll need to intelligently argue your points. This webinar will help you better perceive the many stories already swirling in your orbit and determine who’s most likely to pay you (well) for them.

Feel free to email me with any questions at learntowritebetter@gmail.com or call me in New York at 914-332-6065.

Sign up and further details are here.

These are the only webinars I’m offering until fall of 2014.

I look forward to working with you!

Letter to a young journalist

In behavior, blogging, books, culture, education, journalism, Media, work on December 10, 2013 at 12:07 am
This is what we do.

This is what we do.

By Caitlin Kelly

Inspired by a post on Small Dog Syndrome; a great anonymous letter from a nurse with 12 years’ experience to one studying for the exam to nursing school.

Here — H/T to Amber Hargroder — is a terrific 8:45 video of artist Marina Abramovic with her advice to young artists, much of which can equally apply to any ambitious writer.

The original is a series of letters between a young military student, Franz Kappus and the poet Rainer Maria Rilke between 1902 and 1908, when Kappus was deciding whether or not to become a poet.

I’ve been writing journalism and non-fiction books for a living since my third year of university, when I began selling stories to national newspapers and magazines in my native Canada. I’ve since written for dozens of publications in Canada, the U.S. and Europe, with staff reporting jobs at three major dailies. Freelance, I write frequently for The New York Times.

I’ve never studied journalism, but have taught it at several colleges; my class, “Legal and Ethical Issues in Journalism”, which I created in 1995, is still being offered by New York University to its adult students.

Here’s what I think every young/new journalist really needs to know as they enter this chaotic industry:

Dear YJ:

You’ve decided to enter a profession that actually isn’t one — we like to think of ourselves as professionals, but we have no licensing exams or board certifications or CEU credits.

Today, thanks to the Internet, anyone, anywhere, can call themselves a “journalist” and hit publish.

This is both a great equalizer and a dangerous challenge. It’s great that anyone with ideas and passion and access to the Internet can share them with the world, allowing people with minimal political or economic power to tell their stories directly. It’s a dangerous challenge because the fundamental essentials of journalism, however naive and idealistic they sound, are accuracy and trust. Trust that the information being shared is accurate, has been checked and vetted and is not just some sexy promo for a new product or service disguised as “news.”

Don’t work without getting paid for it. Just don’t — unless it’s your choice, done for strategic reasons and/or a cause you deeply believe in. People still value most what they have to pay for.

There’s no clear career path anymore. Be fun under stress, optimistic, well-groomed, 150 percent reliable, polite and super-helpful. Your emotional inteligence will go a lot further in creating and sustaining the essential professional contacts you’ll need for decades to come than the fanciest degree from the fanciest school(s.) Very few people you’ll work with care much where you went to school. We care what you can do (really well) for us today.

Ask so many questions you risk being annoying. Your job is not to be liked or admired or welcomed at the dinner parties of the powerful but to hold them to account. Your readers expect and deserve it. Journalists, however badly paid and professionally insecure, still hold tremendous power to shape public opinion, a responsibility to take seriously.

Don’t be seduced by your job title or that of your employer. You can lose both tomorrow — 24,000 journalists were canned in 2008. Never assume it makes you better than anyone without it, since you have no idea where they’ve been or what they’ve accomplished.

This is a team sport. You’ll be working with fellow journo’s and editors, some decades older, who bring tremendous knowledge of this game and how it’s played. Don’t dismiss those with gray hair, assuming we have no clue about technology or how to communicate stories effectively in the 21st century. It’s called experience.

Don’t be a diva. See above.

Don’t privilege one medium (OK, on-line/digital) over another (snoozy old print.) The point of what we all do is finding and telling compelling stories, regardless of the way they’re offered to readers. Freelancers who still focus primarily on print are focused on earning a living, something digital journalism has yet to offer anyone without a salary within its ranks.

Break social rules and ignore polite expectations. Women are often socialized to be nice, to get along, to make everyone feel happy and welcome. That’s not your job! Many of the questions you’ll need to ask are going to piss someone off. You’ll get yelled at, thrown out of meetings, receive angry phone calls and emails. People might call you names. None of this matters. It’s part of the territory. Your job is to tell a story well.

And yet, your job is not to be a robotic bulldozer. Interviewing well demands the kind of combined listening skills, empathy, sensitivity and compassion of the best nurse/minister/teacher/bartender. It’s one of our greatest challenges — knowing (and no one teaches you this; it’s an instinct) — when to be ruthlessly tough and when to be gentle and present as someone shares the brutal facts of their story, a rape or their child’s murder or their loss of employment.

You are not the story. Your subject is. Let them tell it in their words, at their speed. Whenever necessary, find a translator or interpreter to make sure you are able to get that story accurately.

The story isn’t only what the PR people tell you it is. Their job is to put their clients in the very best light, whether they’re a PIO for a government agency, head of corporate communications for a Fortune 500 multinational or the spokesman for an NGO. They’ll sit beside you and tape you and limit how much time you get. They might ask to see your story before it appears. Never allow their agenda to intimidate you.

Some assignments will make you cry.  Don’t let your emotions rule you on the job or during the interview, but never be ashamed of your feelings. Some assignments will provoke powerful emotions. If they don’t, take a vacation or get a different job. The day you fail to feel compassion for those who struggle is the day you’re headed for burnout.

It’s not “just a story” — often we are hearing and then publicly sharing the most intimate and unforgettable (to them) details of someone’s life. This is a privilege and an honor. Never forget that.

Pulitzer

Pulitzer

You may experience “secondary trauma” if you do a lot of this kind of work; listening to and witnessing traumatic material can cause a sort of PTSD that is very real. Check into the programs of the Dart Center for help and guidance.

Run away from the pack whenever possible. This is much easier if you’re freelance and not facing hourly or daily deadline pressure to match whatever’s on Twitter. But pack journalism will easily consume your days, and your life, until or unless you can carve out a beat or a way to work that allows you the freedom to (also) pursue deeper, more thoughtful stories.

You will probably burn out. The pace, the stress, the competition, the crummy pay, the job insecurity. It adds up. There are six major components to burnout: work overload; lack of control over the work; insufficient rewards; rude or unhelpful co-workers; unfair treatment and a conflict between your values and the job requirements.

Which is why veterans keep a f**k-you fund, enough savings to allow you to quit a position that’s toxic and unworkable, take a breath and take some time to find a better fit somewhere else.

Will these doors still lead you into a long or lucrative career?

Will these doors still lead you into a long or lucrative career?

You may choose instead to freelance, for a while or forever. If you’re in a position to assign them work, treat freelancers as the hard-working small business-owners (and colleagues) they are. Don’t abuse them with no/low pay or endless rewrites or delayed or “forgotten” invoices. It may well be your turn one day.

A few of the challenges you may face along the way, (from an earlier post of mine):

Missing a deadline, getting someone’s name wrong (or several), getting the name of the company you’re covering wrong, losing your press credential, “forgetting” to turn in your official credential(s) after you’re canned or quit because you can’t bear to lose it, missing the bus or train or plane that will get you to the place you need(ed) to be to cover the story, not having enough money to get the next one.

Misunderstanding a foreign-language word or phrase, translating it, and mis-quoting. Having 10 minutes to file. Doing a stakeout, being scared to pee for hours — and being scared to drink anything because then you”ll really have to pee — and possibly missing the exact moment you’ve been waiting 15 hours for.

Have fun!

Fight for the weak and challenge the powerful.

Eschew dogma, (and remember karma).

Find and tell the truth.

Make us proud.

THIS WEEK’S WEBINAR — THE LAST OF THE SUPER-SUCCESSFUL FALL SERIES — IS “YOU, INC: THE BUSINESS OF FREELANCING”; 4:00 p.m. EST DEC. 14. (THE 8-PART SERIES REPEATS IN FEBRUARY.)

I HOPE YOU’LL JOIN US!

DETAILS AND SIGN-UP HERE.

Helping writers in financial crisis: please donate to WEAF!

In blogging, books, business, culture, journalism, Media, Money, US, work on December 6, 2013 at 3:11 am

By Caitlin Kelly

As some of you know, many journalists now work full-time freelance. Some do so by choice, while many have been shut out of an industry going through almost daily re-invention; 24,000 of us lost our jobs in 2008 and many of us did not find another.

Add to that a difficult economy in the U.S., and some writers — even the most talented and productive throughout a long career — can find themselves in a terrifying financial crisis, with no alternate source of income and few savings if your anchor client shuts down or a few reliable editors suddenly leave and/or you get a bad medical diagnosis and you’re too busy getting surgery and treatment to keep working.

Typically, it’s a medical emergency, theirs and/or that of a loved one, and its out-of-pocket costs that shove a writer into fiscal desperation — in the U.S. (a sad and ugly truth), most bankruptcies are the result of overwhelming medical bills.

Writer Wordart

Writer Wordart (Photo credit: MarkGregory007)

I serve on a volunteer board of the Writers Emergency Assistance Fund. Since 1982, we’ve given out more than $400,000 to help qualified, deserving non-fiction writers through tough times. Our board is made up of veteran writers and editors, current and former, including Pulitzer Prize winning author Philip Caputo and novelist Betsy Carter.

Books behind the bed

Books behind the bed (Photo credit: zimpenfish)

Unlike most charities, there are no administrative costs, so every penny you give goes only to the writers who seek our help.

When a needy writer asks for a grant we quickly read their application and — within a week — send them what we agree is a fair amount, usually the maximum, up to $4,000.

The money you give us is also tax-deductible, as WEAF is a registered charity.

I’m proud to help others in my profession. I hope you’ll do so as well this year. Writers — whether we’re producing unpaid blog posts or paid books, articles, scripts or other media — enrich our shared culture, explain the world and help us all see things a little more clearly.

Here’s a New York Times story I wrote about funds like ours, including WEAF.

I hope you’ll consider giving even a small amount.

For every $50 donation to WEAF — and please email me at learntowritebetter@gmail.com to let me know you’ve made the donation, with your name and mailing address — I’ll snail mail you a signed copy of “Malled: My Unintentional Career in Retail”, my most recent book. USA Today called it “a bargain at any price” and Entertainment Weekly described it as “an excellent memoir.”

I’m happy to sign it to you, or to someone else for a holiday gift.

Thank you!

Follow

Get every new post delivered to your Inbox.

Join 11,037 other followers