More than 5,000 views (in three days) later, and 532 likes, life here at Broadside is back to normal. It’s fun to be featured, but the Niagara of comments is overwhelming if — which I do — you try to reply to each comment and visit everyone’s site who “likes” a post and/or who signs up to follow this blog.
For those new to Broadside, welcome! It’s a bit like throwing a party, happy to see old friends, and finding 300 people you’ve never met in your living room.
I blog every other day, sometimes a bit more often, on a variety of topics, often on writing. I am happy to hear dissenting views, but won’t tolerate rudeness, to me or others here.
If you want to argue a point, cool! But please do it with wit, facts and intelligence.
Insults are a direct route to the trash bin.
For those of you new here, I hope you’ll visit the blogs of some of the regular commenters here, like Nigel Featherstone, a writer in Australia; MrsFringe, a snappy mom in Manhattan, Michelle, a feisty, fun mom in Minneapolis; Rian, an expat American in Vancouver; the witty C, who I hope to meet for tea in London, Elizabeth, who traded Atlanta for Cornwall mid-life and the loquacious Rami, a student in Ohio.
A few thoughts on being FPed and how to get there, which Rami asked me about. I’ve been FPed six times, which is crazy, but flattering. The posts were about everything from why we need to thank one another, the lost art of conversation, how to write better to this most recent, about women’s obsession with their bodies.
I’m Caitlin Kelly, a Tarrytown, NY-based career journalist who writes for a living, and have been doing so since 1978, so blogging comes easily to me. I write frequently for The New York Times and have written two well-reviewed books. I hope you’ll buy them, and spread the word if you like them!
“Malled: My Unintentional Career in Retail” has sold well; it’s the story of my 27 months’ working in an upscale mall, and includes interviews with dozens of others nationwide, from the CFO of Costco to a woman who’s 51 making $7.25/hr — with a master’s degree and $60,000 worth of student debt.
Retail is the largest source of new jobs in this economy. Terrible jobs!
I’ve also sold personal essays to places like The New York Times and Marie Claire, so I have some experience writing for an audience about things personal. My second book, a memoir of working retail, is also filled with personal detail, interwoven with dozens of interviews.
So…how to get Freshly Pressed?
Blog on a regular schedule. People who start to enjoy your work want more! It’s frustrating to find a terrific blogger but never hear from them. People have short attention spans. Don’t let ‘em wander off.
Choose your tone
I think this is key. The blogs I linked to above each have a clear and consistent voice, some calm and meditative (Nigel and Elizabeth), some encouraging and upbeat (Rian), some funny and smart (C.) When FPs editors go looking for people to feature, they, too, need a good mix of voices. If yours isn’t clear and strong, your chances of being featured likely diminish.
Tags and categories!
Be sure you are adding these to every post.
Mix the personal with the universal
This is the toughest balance of all. Too personal is confessional and tedious. Too universal is too vague and no one can relate to it.
How about a call to action?
Several of my posts that have been FPed make clear I want readers to do something — Say thank-you! Start a conversation! Write better! They might not do any of them, but it’s clear what I want them to think about doing, at least.
What are people talking about?
Not the bloody Kardashians! But in a more general way, in the culture. It might be the U.S. Presidential election or Hurricane Sandy or unemployment or Christmas or Eid. People want to read something that’s current and meaningful to them.
Great headlines matter
Hard as hell to do well. Really hard. But the best posts draw in many readers with a funny, moving or quirky headline that make you want to read more.
One of the major changes I’ve seen recently in what’s featured on Freshly Pressed, (which I read every day), is their choice of material that’s more challenging and provocative, whether grief, divorce, politics. Women bloggers, especially, tend to be too polite. Say it loud and say it proud! What’s the point of blogging if you keep pulling your punches?
Read your competitors
This is pretty basic. If you really want your blog featured on FPed, you have to read at least some of what is chosen there to analyze what they’ve done so well. As a journalist and author, I read a tremendous amount, often envious of others’ clarity or turn of phrase. The only way to get better is to read the best.
Those of you who’ve been FPed — Rian, Michelle, others — what advice would you offer?