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Posts Tagged ‘becoming a writer’

20 Lessons New Authors Learn

In art, behavior, business, culture, design, Media, work on October 18, 2010 at 11:37 am

 

Simon & Schuster headquarters at 1230 Avenue o...

Simon and Schuster's NYC HQ...Image via Wikipedia

 

My second book, “Malled: My Unintentional Career in Retail”, a business memoir to be published in April 2011 by Portfolio/Penguin, is now in production. The assembly line is moving toward publication.

There are few pleasures more satisfying than selling your proposal and writing a book, and few moments as exciting as holding the first fresh copy of your book in your hands. Selling a book catapults the first-time author into a world filled with surprises, some lovely, some less so.

The things I’ve learned along the way! Here, for those who hope to publish with a commercial publisher, are a few of them.

Yes, there are always exceptions to all of these, but much of this is fairly standard for a new and/or mid-list author:

Your advance will be much lower than you hope and takes forever to arrive

I did make more for my second book than for my first, but not nearly as much as we’d hoped. C’est la vie. Book advances, (from which your agent cuts his or her 15% share first), are now typically paid out in three or four installments. It can be six to 12 months, or more, between those payments. How will you meet all your regular expenses plus the research or travel costs of your book? I spent $5,000 for my first book traveling to report firsthand from Texas, Ohio, New Orleans and Massachusetts. For the second, I needed to pay two researchers to help me gather data and sources more quickly.

You have zero control over the pricing or discounting of your own book

As Pocket (the paperback arm of Simon & Schuster) has done with my first book, published in paperback at  reasonable and democratic $13.00 in 2004, they might almost double the price of your book — with no additional income accruing to you.

Life crises can destroy your carefully planned writing, research, travel or revision schedule (and budget)

One friend is on deadline for her book but her husband is terminally ill and her book requires travel. While I was in Dayton, Ohio in August 2002 researching my first book, my mother was diagnosed with a huge (removable) brain tumor. I had to get from Dayton to Vancouver, Canada as fast as possible, alone. This year, with a book deadline of September 1, 2010, I lost four months to a (resolvable) medical emergency seeing five specialists, oral steroids, months of physical therapy, even having to use a cane or crutches for months. Good thing I was able to do other work on the book (reading, interviews) and get back to writing it when my head was clearer.

Plan for chaos.

You’ll pay to create and maintain your book website

Not your publisher. The second your book is sold, register its title as a domain name.

You’ll pay for your book tour

You’ll pay for your book trailer

You’ll pay for your video press kit

See the pattern? Start saving up a wad o’ cash now to promote the thing or it will disappear fast.

You’ll create most of your events and signings

Actually, I find this part a lot of fun as the book is now good to go and everyone’s excited about it. I’ve already reached out to universities, business schools, companies, stores and others across the country to help me set up signings, talks and events.

If you’d like help with this book tour — April through June or July 2011, I’d love to hear from you! Please email me.

Your publisher will forget to send galleys to key players

Galleys or ARCs (advance reader copies) create buzz for your book months before publication once they’re in the hands of people who will talk it up to their audiences. Make a huge press list of everyone you think might review or discuss your book. But stay on top of it as some publicists zone out and don’t follow through.

They’ll pulp your book and won’t tell you

It’s basic courtesy to offer authors the chance to buy back any unsold copies of their book before destroying them. I didn’t get that chance. Keep an eye on your copies.

They’ll make it POD and not tell you

That’s “print on demand” which means no one can find my first book in any bookstore. Amazon, yes.

Your editor may quit mid-stream

Or get sick or be fired. It happens. We all dread it.

So might their replacement, and theirs

Your book then becomes an orphan. It’s happened to some of the best-selling books out there and it’s rough. You need your editor to care a lot about your book and be its in-house advocate.

Editors are really busy

When you get an offer, ask how many books the publisher puts out each month and how many will come out the same day, week or month as yours. How many other books is s/he working on? Does s/he prefer to contacted via email or phone? How often is too often?

Agents are really busy

After your book is sold, you and your agent usually won’t have a lot to talk about until it’s accepted. That’s cool. They’re busy making money. Don’t ask them to hold your hand.

In-house publicists are really busy

As much as you crave their undivided attention, it’s unlikely they can give nearly as much of their time or energy as you’d like. Find out what they can do and then start working around it using your own time and resources.

Book doctors are expensive but possibly necessary

Your agent can’t work on it and your editor may not be giving you all the tools you need to whip your book into publishable shape. A book doctor can cost $5,000, but it might be an investment you need to make.

You have six weeks, max. to make your mark before books are returned to the store

Bookstores don’t buy your books in the standard way we buy something, i.e. you own it now. They buy them with a return policy and one they quickly use if the merch isn’t moving.

Having your book on bookstores’ coveted front tables is totally beyond your control

I’m always so jealous of authors whose books get laid out in those thick piles on bookstore tables, the ones people look through. Those books get there through the use of “co-op” funds. You can ask if this is a realistic use of their funds for your book, but don’t expect it.

Your student/intern/researcher or nemesis from grad school will publish before you (and get much better reviews)

Oh, yeah. Maybe even a front-page New York Times Book Review rave. Ouch!

Selling Your Book, From Fantasy (An Auction! Best-Seller! Oprah!) to Reality

In business, Media on October 8, 2009 at 7:33 am
Books in the :en:Douglasville, Georgia Borders...

Image via WikipediaITh

J-Day returns! This time, a three-part series on how — if you’re not Malcolm Gladwell — to sell and write a non-fiction book.

Next Thursday, two veteran New York City agents, Kathleen Anderson and Joe Spieler, with NYT best-selling clients, share their stories. On October 22, Kelsey Timmerman and Ulrich Boser, non-fiction authors, talk about what it took them to develop, sell and write their books.

For many ambitious writers, seeing your book on a store or library shelf is a powerful and compelling dream. A number of True/Slant contributors have written books, (Ali Eteraz’ memoir comes out this month. Congrats!), so they’ve also felt the joy and terror of achieving it. But, for most of us, selling and writing a book offers a sobering education, as so many cherished fantasies of Becoming An Author — Your life will change! You’ll be rich! You’ll be famous! They’ll make big fat piles of your book on those tables at the front of the bookstore! — quickly evaporate under the glare of commercial reality.

Do not quit your day job. Your advance, for example. Wow — $50,000! (Or whatever.) You don’t get it all at once. I’ve never heard of anyone who does. Non-writers assume you’re setting up your laptop on some Bora Bora beach for the duration, as you simply now have so much dough, you’re all set. Hah! These days, you’ll be fortunate to get your advance in four instalments over as long as two years, each of them whacked by your agent’s 15% off the top and, oh yeah, taxes. Do the math, and keep on producing non-book income.

I finally sold my first book in 2002, and that was after a number of false starts — involving a lot of hard work each time writing a 30-50 page book proposal, finding an agent to read and rep it and send it out. Not to mention nursing the wounds of rejection. I did that for at least two or three totally different ideas, (I forget how many, it was painful!), one of which was soundly rejected and went on to climb the best-seller list when, virtually identical in focus and tone, it was produced by a Big Name Writer. Ouch.

I just sold my second book a few weeks ago. Like my last book, this one went out in proposal form to 25 major New York publishers and one bought it. That means 24 others “passed”, either dropping out of the race or writing some pretty stinging emails rejecting it. Trying to sell your book, or book proposal, is not a competition to enter lightly. Unless you are already a Really Big Star, wrap your soul and your ego in Teflon!

Here are some of the elements that combined (as they must), like tumblers in a lock, to open the door to my new book. Keep them in mind when trying to sell yours: Read the rest of this entry »

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