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Posts Tagged ‘blogging’

Welcome! And you are…?

In blogging, culture, journalism on August 17, 2014 at 1:34 pm

By Caitlin Kelly

photo: J.R. Lopez

photo: J.R. Lopez

So, Broadside keeps growing — and thanks for stopping by!

But, even though I look at every new follower’s photo and website, if you have one, I’m always very curious who’s here and why.

If you haven’t read my About and Welcome pages, I’m a journalist living just north of New York City, in a lovely small town on the Hudson River. I start teaching writing and blogging soon at Pratt Institute in Brooklyn and at the New York School of Interior Design, where I studied in the 1990s.

I write for magazines like Cosmopolitan and Marie Claire but also write on business for The New York Times and others; my husband is a photo editor at the Times. I’m also the author of two non-fiction books, “Blown Away: American Women and Guns” (2004) and “Malled: My Unintentional Career in Retail” (2011).

And I coach writers, both individually and through webinars.

Personally, I love to travel, cook, entertain and read. I take jazz dance and choreography class and play co-ed softball, usually second base. I was born in Vancouver, Canada, raised in Toronto, Montreal, London, Mexico and moved to the U.S. in 1988; my mother was an American citizen which allowed me to have a “green card”, the legal right to live and work here indefinitely.

I speak French and Spanish and head out on foreign trips as often as I can afford to.

My solo week in Corsica, July 1995, was one of the best of my life!

My solo week in Corsica, July 1995, was one of the best of my life!

Please tell me a little bit about who you are!

Where do you live?

What sort of work do you do? If a student, where and what are you studying?

Favorite band/musician/song?

Best place you’ve ever visited and why?

What other blogs do you follow/love?

What brings you here?

 

Boom! Broadside blasts past 11,000 readers

In blogging, culture, journalism on August 2, 2014 at 12:14 am

By Caitlin Kelly

IMG_20140508_093747431

Thanks!

I started this blog in July 2010, dubious anyone would ever show up. (I had been blogging for a year at True/Slant, paid, but it was sold from underneath all the writers who built it. Nice!)

But you did show up, and you keep arriving — readers from Ireland, England, Scotland, Australia, Canada, India (hi, Ashok!), several African nations, New Zealand and, of course, the United States.

I’m amazed and amused and grateful at the variety of people who come to Broadside: artists, teachers, students, business owners, consultants, singers, fashionistas, fellow journalists and writers. There are high school students, college students, fresh graduates and retirees — an unlikely but welcome mix of perspectives and life experiences.

I’ve published 1,650 posts, blogging usually three times a week.

I really appreciate those of you who make time to visit and comment so thoughtfully and consistently, including:

Steve, a contractor in Pennsylvania; Charlene, traveling the world taking photos; Leah in Arizona; Ksbeth, a schoolteacher in Michigan; Kathleen, a schoolteacher in Germany; Jonelle, a consultant in D.C., Katie, whose blog name (The Stories My Suitcase Could Tell) is perfect; Ohio State student Rami; fellow journalist CandidKay; artist/writer Emily Hughes; fellow athlete/blogger/journalist Caitlin, (who blogs at Fit and Feminist), MuddyRiverMuse, CricketMuse, Robin in Vermont, Michelle in Saskatchewan…

We’ve somehow managed to keep trolls at bay, to enjoy some lively, candid, civil and moving conversations. I look forward to hearing your thoughts, which makes writing here — which I also do for a living, for places like The New York Times, Cosmopolitan, Marie Claire, Quartz.com and others --  the most enjoyable.

I’ve written two well-reviewed non-fiction books, “Blown Away: American Women and Guns”,  and “Malled: My Unintentional  Career in Retail”. I hope you’ll find time to read them!

If you, too, are a writer, I also offer individual coaching, editing and six specific webinars; I no longer schedule them for specific times, but find a mutually convenient time to work with you by phone or Skype. Details here.

FINGERS ON KEYBOARD

Here are some of my favorite  — and most-discussed/liked — posts from the past few years:

Why I read obituaries and you should as well

What I learned by attending sleep-away summer camp for years

This post is now a bit of journalism history — in it I interviewed the late Michael Hastings, who was killed in a fiery car crash in Los Angeles in June 2013. This post is an interview with two terrific male journalists about the reporting that broke their hearts.

Here’s a fun one…how well do you speak Canadian?

The 12 things you should never say to a writer

Privileged white women telling other women how to be confident. Enough!

On the many reasons you really need to flee the country — even your area code — to learn about the larger world

Twelve tips for creative success

After 14 years, 14 reasons my (second!) marriage still thrives

 

Time to step up your writing game?

In behavior, blogging, books, business, education, journalism on July 8, 2014 at 12:07 am

By Caitlin Kelly

Reporting in Bilwi, Nicaragua this year for WaterAid

Reporting in Bilwi, Nicaragua this year for WaterAid

Many of you — welcome! – are new to Broadside, (now at 10,759 followers).

And many of you are writers, would-be writers or fellow bloggers.

This is a reminder that I offer writing and blogging webinars that have helped students worldwide — from Australia, New Zealand, England and Germany to many in the U.S. — write more effectively, launch or boost their freelance careers, better engage their blog readers and/or develop their ideas into posts, articles or books.

The six webinars are narrowly focused and each one is 90 minutes, allowing 30 minutes for your questions and comments; details here.

My goal is to get you to the level you want to reach — whether more readers for your blog, running a profitable freelance business or even just understanding how reporters think about ideas and how to develop them into stories editors are eager to buy.

I’m happy to work with you individually; for the moment I’m not scheduling them on fixed dates but one-on-one, working via Skype or telephone.

I also offer individual coaching — reading your work-in-progress and offering my comments and insights, helping with your thesis or just brain-storming whatever you want to focus on! I charge $150/hour, with a one-hour minimum; clients tell me they find tremendous value from it, usually with a two-hour session, the first spent reading your work, then analyzing it and discussing it in detail by phone or Skype.

“Thank you for sharing valuable insights, irreverent stories and revealing travel tips with us…Your enthusiasm for your work is infectious.  And you are… fun!”

That’s an email I received a few weeks ago after teaching eight interior designers in Manhattan how to catch an editor’s eye.

BUSINESS OF FREELANCING

I really enjoy teaching, and will be doing so this fall in Brooklyn at Pratt Institute; with decades of experience as a National Magazine Award-winning journalist, two-time non-fiction author, magazine editor, reporter for three major daily newspapers and now a full-time freelance writer for publications like The New York Times, Cosmopolitan, Marie Claire and many others, I can help you raise your game.

“As a journalist with only a few years experience, I appreciated her willingness to share her expertise and experiential wisdom. If you have a chance to take a class with her, don’t hesitate. Great value.”
– Lisa Hall-Wilson

Hope to work with you soon!

Ethics, schmethics! (But, seriously…)

In behavior, blogging, business, culture, journalism, Media, travel, work on June 27, 2014 at 12:46 pm

By Caitlin Kelly

Do you trust what you read, hear or see in the mass media?

THINK LIKE A REPORTER

Even blogs?

A Gallup poll of 1,000 Americans a few months back says no:

Their findings: just 21 percent of the people surveyed ranked newspaper reporters with high or very high honesty and ethical standards. Next came lawyers, tying with 21 percent, followed by TV reporters at 20 percent, then advertisers at a miserable 14 percent.

Just so we’re clear, here. I work as a journalist and often write for The New York Times, which sends out a long and detailed ethics code it expects all freelance contributors to adhere to. Interestingly, though, every freelancer — whether an artist, writer or photographer — is completely vulnerable to the whims of their individual editor, some of whom have been abusive indeed: abruptly killing stories, (which cuts our fees dramatically), or sitting on unpaid invoices for months.

One of the paper’s more challenging demands, for example, is that no freelance writer can ever accept a paid trip to write a travel story, (even for another publication or outlet)  — which leaves its travel section open only to people with deep-enough pockets to jet off to exotic destinations and pay all their food and lodging as well.

One writer, Mike Albo, lost a nice weekly column in the Times after he took a paid trip to Jamaica; he turned it into a very funny, and very accurate one-man show, The Junket, which I saw and admired.

Welcome to the economic costs of ethics!

Another issue the Times is fussy about, and which seems fair to me, is not interviewing friends, relatives or groups in which you have a financial interest — i.e. your brother-in-law’s fab new company.

On this blog, I occasionally mention companies, products and experiences I’ve enjoyed — none of whom pay me to do so. If and when I’m able to get sponsored posts, I’ll be very clear who’s paying me to say what.

So when I read or listen to “news” of any sort, I expect to be told of any potential conflict of interest, even though that’s unlikely.

If someone takes a freebie, then raves about said item or experience, they need to come clean to their audience.

I once attended BlogHer, an annual conference that attracts 5,000 bloggers. I didn’t much care for it, although it’s obviously hugely popular.

The reason I would not go back was the exhibition hall, where women thronged the booths to collect as much free loot as they could carry. That’s not why I write or blog.

It’s also not what journalists do.

trust-torn

Have you followed the excruciating behavior — and criminal trial it led to —  by UK editors Rebekah Brooks and Andy Coulson?

Here’s Ken Auletta in The New Yorker:

A British jury has declared Rebekah Brooks, the former editor of the News of the World and executive at News Corp., not guilty of criminal charges. She had been charged with participating in the paper’s phone-hacking practices, for covering up evidence, and for involvement in payoffs to silence the police or solicit their help in fetching fresh news stories. At the same time, they found Andrew Coulson, Brooks’s successor—who went on to serve as communications director for the Prime Minister—guilty on charges of conspiracy to intercept phone messages. Stuart Kuttner, the paper’s former managing editor, was also found not guilty; charges against some of the editors’ other colleagues have yet to be resolved. But a criminal case is not the final word on whether either editor, or News Corp., nor much of the British tabloid press, has betrayed the principles of journalism.

Ethical failures may not merit a jail term; they do merit a spotlight. In 2011, Prime Minister David Cameron appointed Sir Brian Leveson, a prominent judge, to call witnesses to inquire into the culture and ethics of the British press. A year later, Leveson issued a report than ran more than two thousand pages.

Other recent ethics scandals have depressed and dismayed many, like the discovery that Cambodian human rights advocate Somaly Mam had been less than truthful.

From TheAtlantic.com:

Now Margaret Sullivan, the public editor of The New York Times, is calling on Kristof to “give readers a full explanation” of his reporting on Somaly Mam, the celebrated Cambodian anti-sex-trafficking activist who, according to a recent Newsweek expose, fabricated parts of her story and those of some of the alleged victims she advocated for. The revelations have disillusioned many of Mam’s loyal supporters and left the press looking gullible. Just as importantly, they’ve highlighted the public’s seemingly insatiable desire for heroic narratives—and the willingness of many in the media to provide them.

Kristof was hardly alone in promoting Mam and her initiatives. Several respected outlets, including Newsweek, have played handmaiden to her celebrity. Consider just a partial list of media-bestowed accolades: Mam was named a CNN Hero and Glamour’s Woman of the Year. She was included in the Time 100, Fortune’s Most Powerful Women, Fast Company’s League of Extraordinary Women—the list goes on. When stories like hers crumble, however, few in the media pause to examine how they could have been so thoroughly duped. Fewer still acknowledge their complicity in perpetuating stories that were too good to check out.

And this, from Salon, about non-profits who are also not revealing their own ethical bonsai:

Partnerships between NGOs and big-brand companies are developing even faster than those with energy and pharmaceutical corporations. Environmentalists have led the way, collaborating with, and accepting money from, big-box retailers and brand manufacturers. The Environmental Defense Fund blazed a trail in 1990 by partnering with McDonald’s to phase out the restaurant chain’s Styrofoam packaging. Today such partnerships are ubiquitous. IKEA works with WWF as a “marketing partner,” providing funding through the Global Forest and Trade Network to “create a new market for environmentally responsible forest products.” Conservation International works with Starbucks on sourcing coffee beans and with Walmart on tracking the sources of the company’s jewelry products. Monsanto and The Walt Disney Company are two other “featured” corporate partners of Conservation International (as of June 2013).

Executives from these companies also sit on the boards of environmental NGOs. As of June 2013, the board of trustees of the Natural Resources Defense Council’s includes Robert J. Fisher, past Chairman of the Gap board of directors, and Alan F. Horn, current chairman of The Walt Disney Studios. Neville Isdell, former CEO of Coca-Cola, is chairman of the board of the U.S. branch of WWF (known in the U.S. as the World Wildlife Fund) (as of June 2013). Rob Walton, chair of Walmart, also chairs the executive committee of Conservation International’s board of directors, which, as of June 2013, includes Paul Polman of Unilever (current chief executive), Heidi Miller of JPMorgan Chase (retired former president), and Orin Smith of Starbucks (retired former CEO).

Social and human rights organizations have generally been less receptive to partnering with big-brand companies. But this is changing, too.

I tend to be a fairly trusting person — until I get burned — as I recently was by a fellow blogger who really should have known better than to try to screw me.

I’ve sent her several un-answered emails asking her to do the right thing.

Many of you already read her blog, filled with cute personal stories and a you-go-girl! flavor. She blogs about writing and how to become a better writer and is very popular; last time I looked, she had almost 30,000 followers.

I used to read her blog and enjoyed it.

Then she reached out to me, after months of my comments, and asked me to teach for one of her on-line conferences. I did, offering my time and talent to nine of her students — unpaid. In return, she said, I could  guest post and promote or link to my own classes.

I fulfilled my part of the deal.

She never did.

What ethical breaches have you recently faced?

Do you care if people behave ethically toward you or others?

 

 

And then, suddenly, it gets real…

In behavior, blogging, domestic life, family, life, love, women on June 11, 2014 at 3:48 am

By Caitlin Kelly

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It was a sad, sudden shock to read this from a fellow blogger recently:

It’s raining, and the sky is overcast.  I cried.

I woke up to an empty apartment.  The water leaking from the ceiling is hitting a tin bucket, sending out an echo.  I cried.

Today, I am not strong.  But I’m giving myself permission to feel it all.  And I’m not so sure that’s weak, either.

It turns out, losing what feels like home is much more difficult than I thought.  Buddy.  Georgia.  They were my home.

I respect him and what we had far too much to shell out details to a semi-faceless-web, but I feel that to move on, I have to say this “out loud”; Georgia and I have gone our separate ways.

The blog, Key and Arrow, written by a young schoolteacher in Austin, Texas, has been a source of pleasure for me for a while now. Every Monday, she posts “Seven Things”, a recap of seven pleasures from her past week, charming and inspiring, with lots of photos of meals, her man, her dog…

Now the man and dog are gone and I, too, feel a little bereft.

The Internet is odd that way, all this uninvited intimacy with strangers, people we will likely never meet in person, but whose children and pets and lives become a part of ours for a while, possibly for years.

FINGERS ON KEYBOARD

Some people disclose a stunning amount in their blogs, as I have occasionally as well, including infidelity, mental illness, family strife and addiction. The Internet sometimes feels like a safe place to park difficult and complicated feelings, hoping against hope that someone else out there will read you and say:

“You, too? I thought that was only me!”

Admitting publicly, especially to strangers, that your life is actually complicated and difficult takes guts. We’re not all perky and shiny all the time, and blogs that reveal little of the writer behind it quickly lose me. There’s plenty of that faux fabulousness on Facebook already.

But doing so also means trusting that others will read you with compassion and empathy  — not schadenfreude and voyeurism. (It happens.)

It takes trust.

I like that it demands trust, as when intimacy is met with kindness, friendship blossoms.

In the past few years, I’ve become friends with several readers of Broadside and plan to finally meet and visit with two of them, both living in England, this winter; both moved from reader to new friend after I posted this very dark and personal piece about my mother.

I find these web-created friendships sustaining, as sometimes people thousands of miles away better comprehend us than our own families, colleagues or neighbors.

Do you feel close to anyone whose blog you read?

Or to your blog followers?

 

 

But what if they don’t “like” it?

In aging, behavior, blogging, culture, domestic life, journalism, life, US, work on May 19, 2014 at 12:06 am

By Caitlin KellyBETTER BLOGGING

From The New York Times about our addiction to being “liked” on social media:

Walking through an airport newsstand this year, I noticed a novelty. The covers of Inc., Fast Company and Time all had female executives on the covers: Sara Blakely, Angela Ahrendts and Janet L. Yellen. I quickly snapped a photo and sent out a tweet to my modest list of followers: “Women on the cover. Not just for girlie magazines anymore.”

Then I waited for the love. I checked the response before passing through security. Nothing. I glanced again while waiting for the plane. Still nothing. I looked again before we took off. Nobody cared. My little attempt to pass a lonely hour in an airport with some friendly interaction had turned into the opposite: a brutal cold shower of social isolation.

A few days later, I mentioned this story to my wife. “What a great tweet!” she said. She then retweeted it to her larger list of followers. Within seconds, it scored. Some Twitter bigwigs picked it up, and soon hundreds of people had passed it along, added their approval and otherwise joined in a virtual bra burning. Though I should be above such things, my wisp of loneliness was soon replaced with a gust of self-satisfaction. Look, I started a meme!

We are deep enough into the social-media era to begin to recognize certain patterns among its users. Foremost among them is a mass anxiety of approval seeking and popularity tracking that seems far more suited to a high school prom than a high-functioning society.

It’s interesting where this stuff ends up — one talented young photographer, a friend of ours working in Chicago (who has not even finished college) — was recently offered a full-time staff job by a major newspaper after editors kept seeing his excellent work on Instagram.

Here is his astonishing collection of photos of a train ride from Chicago to New Orleans in a recent New York Times travel section. Go, Alex!

Do you care if people “like” your posts on Instagram or Reddit or Facebook or Pinterest?

Do you get re-tweeted?

Or does “real life” still matter more (or as much) as approval on social media?

Come, learn! My next webinars are May 10,17: blogging, interviewing and more

In behavior, blogging, books, business, education, journalism, work on April 22, 2014 at 12:05 am

By Caitlin Kelly

FINGERS ON KEYBOARD

For those of you fairly new to Broadside, welcome!

A career journalist, winner of a National Magazine Award, author of two well-reviewed works of non-fiction, each on complex national issues, I now offer webinars a few times a year, designed — after consulting you — to offer the skills you’ve told me are most helpful.

I taught journalism to adults at New York University for five years, and find this individualized approach  fun, and practical. If you need more information on my background and journalism credits and credentials, please visit the about and welcome pages here, or my website, caitlinkelly.com.

Students signed up for my fall webinar series, and individual coaching — thank you! — from Australia, New Zealand, London, Chicago, D.C., California and Connecticut; one student saw her blog’s page views and followers increase as soon as she made the simple change I suggested; more testimonials here.

Even if you enjoy only one webinar a year, ($10.41/month), your sharpened skills can markedly and quickly improve your productivity, audience and satisfaction.

My classes are also friendlier, more affordable and much more personal than sitting in a classroom or the cost and hassle of attending a crowded conference. (I also coach individually whenever it suits you — by phone, Skype and/or email.)

These are the six 90-minute classes, each priced at $125:

 

BETTER BLOGGING

Better Blogging

May 10, 10:00-11:30 a.m. ET

This practical, lively seminar offers more than 30 steps you can take – right away — to boost your blog’s engagement, views and followers; Broadside has more than 10,000 followers now, and grows every single day. To win writing jobs, freelance or full-time, your blog is your best marketing tool. Broadside has been Freshly Pressed six times and chosen as one of 22 in “culture” by WordPress worth reading. Let’s do it!

BUSINESS OF FREELANCING

You, Inc: The Business of Freelancing

May 10, 1:00 pm to 2:30 pm ET

I’ve freelanced full-time since 2006, this time, for local, regional, national and international clients. You can too! In this super-focused, tips-filled webinar, we’ll discuss how much you really need to earn, negotiating, how to find (and keep!) clients and how to maximize your productivity. My clients include Cosmpolitan, Ladies Home Journal and The New York Times and on-line sites HGTV.com, Quartz.com, reuters.com and the Harvard Business Review blog.

 

THINK LIKE A REPORTER

Learn to Think Like a Reporter

May 10, 4:00-5:30 pm ET

If your mother says she loves you, check it out! This class teaches the tips and tricks I’ve gained from working as a staff reporter for three major dailies, including the New York Daily News — and freelancing for The New York Times since 1990. What’s a stake-out? A nut graf? A lede and kicker? Every reporter knows these basics, and if you hope to compete with them — whether you’re blogging, or writing for on-line or print or broadcast or video — this is the stuff you need to know.

 

INTERVIEW TECHNIQUES
Conducting a Kick-Ass Interview

May 17, 10:00 a.m. to 11;30 a.m. ET

No ambitious non-fiction writer, blogger or journalist succeeds without knowing how to conduct probing and well-controlled interviews. I’ve interviewed thousands of sources, from an Admiral to convicted felons, Olympic athletes, cancer survivors, duck hunters and ballet dancers. How to best structure an interview? Should you tape or take notes? What’s the one question every interview should end with? My 30 years’ experience as an award-winning reporter, author of two-well-reviewed books of nationally reported non-fiction — one of which included 104 original interviews — and frequent New York Times writer will help you ace the toughest interviews.

 

PERSONAL ESSAY

Crafting the Personal Essay

May 17, 1:00 p.m – 2:30 p.m. ET

From The New York Times to Elle and Marie Claire — to Thought Catalog, Salon, the Awl, Aeon and Medium — the marketplace for personal essay continues to thrive. How to sell this challenging genre? How to blend the personal and universal? Every essay, no matter the topic, must answer one key question, which we’ll discuss in detail. Having published my own essays in the Times, Marie Claire, Chatelaine and others — and winner of a Canadian National Magazine award for one — I’ll help you determine what to say and in what voice.

 

 

IDEAS

Finding and Developing Story Ideas

May 17, 4:00 p.m. – 5:30 p.m ET

We’re surrounded every single day by dozens of potential story ideas. Recognizing them — and developing them into salable pitches — is the topic of this helpful webinar. And every non-fiction book begins with an idea; developing it into a 30-page book proposal means “saving string”, collecting the data you’ll need to intelligently argue your points. This webinar will help you better perceive the many stories already swirling in your orbit and determine who’s most likely to pay you (well) for them.

Feel free to email me with any questions at learntowritebetter@gmail.com or call me in New York at 914-332-6065.

Sign up and further details are here; I won’t be offering these again until fall 2014, possibly in October.

I look forward to working with you!

Is writing well impossible?

In behavior, blogging, books, culture, journalism, Media, work on January 29, 2014 at 3:03 am

By Caitlin Kelly

I had an interesting conversation recently with another journalist, who writes columns and features. She wondered if some people see what she and I do for a living as impossibly difficult, something you just have a talent for, or you don’t.

Here’s an image that may, or may not, comfort or surprise you:

revision1

It’s what fiction writers love to call their WIP — a work in progress. This is one page of a story, a narrative memoir, I was recently commissioned to produce by a major American women’s magazine.

This is the revision I was asked for by the first, of several, editors. I’ve never met her or spoken to her beyond a brief conversation about this piece. That’s typical, these days. At my level of experience, I’m expected to know exactly what’s expected of a “narrative memoir” and how to produce it to deadline. Which, of course, I did, as I did with this revision.

Which was still deemed “not there yet.”

Magazine journalism — especially some genres — is a team sport. I have to be ready for even more editors’ questions and comments.

What I’ve shown here is my own second or third revision of the second version, before I cleaned it up and sent it in.

You’ll notice a few things:

— I tightened and shortened a few sentences, cutting every possible excess word. I worked for a year as a reporter for a tabloid newspaper here in New York, 2005-2006, and it changed my writing for the better, forever. I try to use as few words as possible to convey my ideas. I also have a tight word limit for this piece, 1,700 words, encompassing my life from age 14 to today, multiple decades. Stuff has to go!

— I joined two sentences into a paragraph. Sometimes they just flow better. Or not.

— At the start of one sentence, I cut a word and inserted one later there.

— That crossed-out sentence at the bottom of the page, an after-thought, clearly, felt like a great metaphor — until I double-checked the meaning of the word I thought I wanted and I was wrong. Then I re-thought the whole idea and discarded it as intrusive and distracting, no matter how lovely a phrase it was. And it was; had I more room, I might have included it. But I don’t. This is called “killing your darlings. ” You get really good at lexical assassination if you stay in this game a while.

The reason I’m sharing this is to show the process, which no one ever sees.

By the time we read anyone’s work — no matter the medium — it’s been polished, revised, edited and re-edited.

So the final product, for most writers, is that of a tremendous amount of prior conceptualizing, framing, thinking, reporting, researching, interviewing, analyzing, re-thinking, writing — (look how far down in the list this is!) — re-writing, editing, re-editing, revising, revising again.

(This post, by the way, went through six revisions before I hit “publish” — the last one, about New York, went through 15.)

Even when I edit myself, I’m always applying three filters, three editing styles, all at once and unconsciously:

Structural. Does this piece flow? Does it have rhythm? Does the beginning pull you in and keep you? How do I feel about the ending? Should some sections (as my editor suggested, and I did) be moved much higher in the story?

Line-editing. How does this sentence sound? Is it too short? Too long? Does one paragraph transition smoothly into the next? When and where am I choosing to use a line space? (Helpful for marking transitions in time or place within a narrative. I learned this on some of my very first paid stories, while in college.) Am I repeating words, phrases or ideas — and to what effect?

Copy-editing. (Should that word have a hyphen?) Looking for spelling and grammatical errors and making sure I have names and numbers correct.

Great writing — (even crappy writing, after it’s finally published) is an iceberg — you’re only seeing the final, visible 10 percent of it!

Why take a webinar with me? A FAQ to soothe your fears!

In behavior, blogging, business, education, journalism, work on January 27, 2014 at 1:43 pm
Feeling lost? I can help!

Feeling lost? I can help!

By Caitlin Kelly

I began offering writing, blogging and freelancing webinars in October 2013. They went really well, with students arriving — via Skype — from places as far-flung as New Zealand and Australia. One webinar included students in Los Angeles and London. So cool!

Feedback was super-positive.

I love teaching and helping other people reach their goals. I really enjoy knowing my skills have been helpful.

THIS WEEK:

FEB 1, 2PM EST, BETTER BLOGGING

FEB 2, 2PM EST, YOU, INC: THE BUSINESS OF FREELANCING

If you’re still wondering if they’re worth it…

Q: Why you? There are plenty of other teachers and classes out there.

With 30 years’ experience writing for the world’s toughest editors, I know what they want and need. I write frequently for The New York Times and am constantly conquering tough new markets, this year adding Cosmopolitan, Good Housekeeping and Ladies Home Journal to my client list.

A former reporter for three major daily newspapers, I’ll make sure you’ve got the fundamentals of traditional journalism tailored to how we all work now — fast-paced, highly competitive and ever-shifting.

My two books of national reporting are well-reviewed; the first called “groundbreaking and invaluable” and the second “clear-eyed” by The New York Times.

A generalist, I’ve written on almost any topic you can name. Whatever your specialty, I can help.

This blog has grown to more than 9,000 followers worldwide, adding new ones every day. I’ve also had six posts chosen for Freshly Pressed.; come learn 30+ tips for yours!.

Q: What happens in these webinars?

I offer an hour of curriculum: practical, specific, time-tested ways to get the job done well and efficiently, whether interviewing, reporting or essay-writing, plus tools and resources you’ll find useful later, from helpful listservs to great conferences.

Q: Is there time for my questions?

Of course! We’ve got 30 minutes for questions. I want every student to leave feeling they’ve received the help they seek.

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Q: Why are they priced so high? Some competitors are a lot cheaper!

Class size is small, a maximum of 10, more likely three or four people, offering the kind of individual attention hard to get from a larger class, panel or conference. Former students say they received tremendous value. Fast-paced and information-rich, these classes offer a lot for your money.

Q: I’m a total beginner. Are these too advanced for me?

No. Take and use what you need right now: the basic principles are the same, whether you’re just starting out or decades into a writing career.

BUSINESS OF FREELANCING

Q: Are you focused only on print or do you also address how to write for digital media?

My own work has appeared on popular sites like Quartz, reuters.com and the Harvard Business Review blog. The essentials remain constant, no matter what medium you’re writing for: accuracy, strong voice, solid sourcing, diverse sourcing and an understanding of your audience.

Q: I can’t make it at the times scheduled. Now what?

We can work individually, at a time of your choosing. It’s more expensive, but you’ll have my undivided attention.

THE FULL LIST OF WEBINARS IS HERE.

I ALSO OFFER INDIVIDUAL COACHING; PLEASE EMAIL ME AT LEARNTOWRITEBETTER@GMAIL.COM

How’s your blog doing?

In blogging, journalism, Media on January 24, 2014 at 12:54 am

By Caitlin Kelly

Many of you are also blogging — whether for fun, for visibility, to improve your writing, to make friends. Maybe to evangelize for issues you care deeply about, like feminism, faith, education reform, fitness or social justice.

Some of you run a business — music, cooking, coaching, photography — which a well-written blog can also help, by conveying your visibility, authority, credibility and personality to potential clients.

Some of you have also had your work chosen by Freshly Pressed, WordPress’ daily pick of nine posts from 400,000+ blogs on the WP platform. If you’re not reading them regularly, I urge you to visit now and again.

I started blogging here in July 2009, and, now with 1,500+ posts, have been Freshly Pressed six times; here’s one of mine they chose, from August 2012, about why it’s so important to say thank you.

I blog three times a week — frequency is one essential key to building and growing an attentive audience.

PERSONAL ESSAY

If you’re eager to gain more readers, boost engagement or have your blog catch the eye of an editor or agent I can help!

I hope you’ll sign up for my next webinar, Better Blogging, on Saturday Feb. 1 at 2pm EST. The webinar is via Skype, costs $125 for 90 minutes and will offer you more than 30 specific and practical tips to improve your blog.

I can also take time, before we begin, to look at your blog and read a few posts to get an idea of your tone, design and content and offer you useful, constructive feedback, if desired.

Here’s a former post with specific tips, a taste of what we talk about in the webinar.

Here’s a testimonial from Jonelle Hilleary, a blogger in D.C. who took this webinar last fall:

I have to say that since that time, after thinking carefully about what we learned and discussed, I have sustained a 644% increase in new readers over the last 3 months- at least many are seeing my work and coming back, according to the data. So for others who may be weighing commenting, this is a great opportunity to make a new acquaintance with some awesome knowledge.

Sign up here!

Questions and concerns? Please email me at learntowritebetter@gmail.com.

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