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Posts Tagged ‘catalogs’

A brief meditation on the Restoration Hardware catalog

In aging, beauty, business, children, culture, design, domestic life, life, Style, US on June 14, 2014 at 2:45 pm

By Caitlin Kelly

And so it arrived — all 4.5 inches of it — and all seven editions:

Have you seen it?

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For those of you living beyond the U.S., RH offers one-stop shopping for all manner of weathered, patinated objects, from enormous replicas of German lighting and railway clocks to a wall-hung glowing ampersand. (Do I really want to sleep beside a piece of punctuation?)

The tone is regal, imperial, seigneurial — and the scale of many of the objects and furniture designed for people who inhabit extremely large homes and estates. Their catalog named “small spaces” offers tableaux named for a Chelsea penthouse and Tribeca loft, each of whose entry point is about $2 million, in cash.

It’s exhaustingly aspirational, and references abound to “landed gentry” and “boarding school”, clearly meant to appeal to people who have experience of neither. (As Downton Abbey’s Lady Mary said, witheringly, to her self-made suitor, Sir Richard Carlisle: “Your lot buys things. Mine inherits them.”)

What to make of it all?

1) Fly into shopping frenzy, wanting allofitrightnow!

2) Read the descriptions in wonder and dismay:

“Crafted with Italian Berkshire leather…” — it’s an ice bucket, people. And it’s $199.

3) Sneer at the hopeless addiction to more stuff it inculcates and rewards

4) Dog-ear a few of the pages, however guiltily, because some of it — yes — is really gorgeous, like this bed, oddly featured in the baby and child catalog.

5) Wonder why our possessions are deemed “treasured” and whether or not they even should be; (see: Buddhist teachings and the ideal of non-attachment)

6) Consider attending an auction to watch the detritus of a hundred other lives, wondering when this stuff will end up there, too

7) Might children raised in these formal and fully-designed rooms, amid thousands of dollars worth of wood and linen and velvet, emerge into the real world of independence and employment with overly hopeful notions of pay and working conditions? Let alone college dorm facilities?

8) If a baby projectile vomits or poops or pees onto the immaculate washed linen and velvet beds, chairs and cribs shown here, how elegant will they really look (or smell)? Much as I love the idea of refined aesthetics (not pink or plastic everything), this seems a little…excessive.

9) I love their restrained neutral palette — pale gray, cream, brown, white, black — and their industrial designs for lighting. But if I were six or eight or 14? Maybe not so much. Your kids have decades ahead of them to stare at wire baskets and faux-Dickensian light fixtures.

10) Have you ever noticed the echt-WASP names included in these catalogs, as would-be monograms or examples of personalization? You won’t ever find a Graciela or Jose or Ahmed or Dasani here, my dears. Instead: Addison, Brady, Lucas, Mason, Ethan, Grace, Charlotte, Chloe, Sarah. Such a 19th-century white-bread version of “reality” ! Am I the only one who finds this pretentious, silly — and very outdated marketing? Many people of color have money to spend on these items as well. My husband’s name is Jose and he’s got great taste and good credit. Include him, dammit!

11) OK, OK. I admit it. I love this chair. After a long crappy day, even a putative adult might enjoy the soft and furry embrace of a stuffed elephant.

12) “Understated grandeur” and “Directoire-style daybed” — in a nursery?!

13) People put taxidermied animal heads on your walls to prove that: a) you  know how to shoot accurately; b) you own guns; c) you can afford to spend time in some foreign land on safari; d) you enjoy killing things; e) you have no shame showing this to others. Putting up faux images of wood, paper and metal like these ones seems a little beside the point.

14) Do you really want to eat your food with a replica of the cutlery used aboard the Titanic, and named for it? What’s next — the Hindenberg armchair?

15) As someone addicted to great fabric, I do think these linen tablecloths are both well-priced and hard to find. And their glass and metal bath accessories — dishes, canisters and jars — are handsome enough to use on your desk or in a kitchen.

16) Dimensions? It’s a total time-suck to have to go on-line to determine furniture sizes.

17) For $25, this is the chic-est beach towel you’ll see this season. (I bought one of theirs a few years ago and the quality is excellent.)

18) Did the designer or copywriter even snicker when including a $139 “industrial style” basket marked “Stuff”?

Martha's Skeleton — $149. Such a Deal!

In business on August 21, 2009 at 4:05 pm
Portrait of an articulated skeleton on a bentw...

Image by Powerhouse Museum Collection via Flickr

If you think that 9.4 percent unemployment and foreclosures popping up like mushrooms after the rain can slow for a nanosecond the production and distribution of those all-American porn-machines — catalogs filled with things you really do not need — please take a minute for Grandin Road, (Frontgate is the runner-up), a glossy book touting some arguably useful items like a dog-door or an inflatable bed but mostly filled with unnecessary items that cost a fortune.

Please check out their glitter-covered Martha Stewart-branded skeleton, which comes in green, white or black for $149. It’s 5″ high, 13″ wide and 8″ deep, and weighs five pounds. Irony-free, it even made the cover. Skeleton as mid-recession cover girl. Perfect!

The latest catalog, which arrived this week (I get a lot of catalogs, but I rarely buy), has 47 pages — 47 pages – of Hallowe’en related stuff, guaranteed to terrify the kiddies. There’s a skull and bones set, $34 for both; three fake pumpkins for $49, a fake 18″ vulture for $89; , even polyresin and stone powder fake gravestones for $59 to $79.

I have to confess I’m a little bit tempted by the 20-inch high pre-lit BEWARE sign I could stick into my lawn, if I had one, only $149.  I can think of many places this sign would fit right in: at the door of deadbeat clients, lyin’ sweethearts, maybe your local bank or credit card company charging you big fat fees for every breath you take.

Hell, if I want to scare myself to death, I can just sneak a between-my-fingers peek at my bank balance.

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