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Posts Tagged ‘freelancing’

The writer’s week: calling Switzerland and planning my syllabus

In business, journalism, life, work on August 8, 2014 at 4:37 pm

By Caitlin Kelly

My story in July 2014 Cosmo!

My story in July 2014 Cosmo!

Those of you new to Broadside may not know that I make my living as a freelance writer and editor, with my work appearing in places like The New York Times, Cosmopolitan and Marie Claire. I occasionally open the kimono to let you know what it’s really like — triumphs and tragedies alike — as many readers here are fellow writers, freelance creatives or students of journalism.

Monday

I start my week, as I often do, with an hour’s jazz dance class. It’s a new teacher and new routine. Feeling confident, I try some new moves. Bad idea! I hurt my left knee badly and limp home and I’ll spend the rest of the week icing and elevating it, and taking Advil. Ouch!

I have only one assignment this month, which is terrifying, disorienting and liberating. That hasn’t happened in years.

I spend so much time cranking out copy for income that to have time to sit still and really think, make calls, do some deeper story idea research is rare — and necessary,

I work up a list of pitches and have ten, all at various stages of readiness. Most of my pitches do sell, eventually, but to keep cashflow flowing means selling them as quickly as possible.

Tuesday

I follow up by phone and email on a pitch I sent three weeks ago. It’s a great story and one I know is a really good fit for that publication. No answer — yet!

A 40-minute phone conversation with a non-profit, a potential client with a lot of work to assign. As many of my clients now do, this one came through personal contacts. At my stage of the game, 30 years in, I have a wide network of people who trust my skills as I do theirs — she mentions a need for skill I know another friend has and, even though he’s in Argentina this week, I immediately email him to give him a heads-up.

I check in with a regular client to find out our next story is due in October. Cool. I like to be working at least two to three months ahead.

I’ve also re-set my income goal a lot higher — (like, double) — than before, so I’m hustling a lot harder for new clients and clients whose pay rate is better. They’re out there. I just have to find them!

BUSINESS OF FREELANCING

Wednesday

Spending way too much time on-line! I’m a member of several new and secret women’s writing groups on Facebook and they’re both a source of tremendous intel and fun distraction.

One of them spun off a new blog, I Believe You, It’s Not Your Fault, a place where women share stories of sexual assault and/or emotional manipulation, the goal to empower younger/other women and girls. It very quickly attracted a lot of media attention, like this BBC story.

I’ve finally been binge-watching the award-winning Netflix series House of Cards, which is both chilling and compelling. Its two lead characters, Francis and Claire Underwood, are absolutely ruthless in their search for, and exercise of, power. It’s well worth your time. I also love the production design. I’ve now seen more than 20 episodes and the show’s color palette is restricted to black, blue, gray, brown, cream, white. No sunny yellows, reds, purples or cheery prints here!

My husband, a fellow journalist, was a photographer in the White House Press Corps for eight years, so much of it feels familiar to him; here’s his blog, with many of those historic images.  It’s also fun to see people we know, personally and professionally, playing cameo roles as journalists. I have a photo of Betty Ford on our living-room wall — taken by the official photographer at the time — standing on the Cabinet table. Love that image!

Thursday

I check in with my accountant as I fill out reams of paperwork from the two New York colleges where I’ll be teaching writing this fall, The New York School of Interior Design and Pratt Institute. Looks like I will owe even more more money. Not a chance! Time to create some more deductions and figure out the maximum I can stash into my retirement savings instead.

Reading through my bookshelves choosing which books I want my students to read and discuss.

I check in with Jen, pictured below sharing a dugout canoe in rural Nicaragua on assignment, to make plans for a conference we’ll be attending together this fall. I speak to fellow writers, by phone, email or social media, pretty much every day. When you work independently, it’s the only way to survive, let alone thrive.

Friday

I learned how to canoe at camp -- useful when we went to Nicaragua

This was a workday for us in rural Nicaragua. Sweet!

By 9:00 a..m. New York time, it’s 3:00 pm in Switzerland, where I need someone to help me with sourcing. I call them, ask in French for help, and send an email.

The weather this week has been delicious — sunny and clear, with no humidity and a breeze, so I’m writing this sitting at a table on our sixth-floor balcony. Enormous buzzards and red-tailed hawks wheel and dive within 30 feet of me. The only sounds are overheard aircraft, the wind in the trees and the radio station I listen to much of the time, WFUV.

I pitch a national business magazine, one new-to-me, after reading their editorial guidelines. I was introduced to the editor yesterday by a colleague, someone I met when we were both judging journalism awards. I haven’t seen or spoken to him since, but we play at the same level.

How was your week?

I don’t want you to ‘pick my brain’!

In behavior, blogging, books, business, education, journalism, Money, photography, work on August 6, 2014 at 3:10 am

By Caitlin Kelly

Will you share your secrets with me?

Will you share your secrets with me?

Here’s an interesting issue — when (or not) to let someone seeking work-related advice to “pick your brain”. Without charging them for your time and expertise.

From the New York Post:

“When people are self-employed, you absolutely need to think of how you’re spending your time,” says executive coach Mike Woodward. “That said, charging for the occasional mentoring service is a slippery slope. It’s one thing to brand yourself as a consultant if that’s what you want to do, but monetizing mentoring could become a distraction from your own career goals.”

But call the concept “consulting” and all of a sudden it makes sense to charge.

It’s one thing to brand yourself as a consultant if that’s what you want to do, but monetizing mentoring could become a distraction from your own career goals.

 – Mike Woodward

The eponymous creator of Anne Chertoff Media, a boutique marketing agency that caters to the wedding industry, found a similar niche.

“I honestly got annoyed with people taking me to lunch and thinking that the cost of a meal could equal my contacts, expertise and advice, so I created a service called ‘Pick My Brain’ on my website. For $500, I give 90 or so minutes of whatever advice the customer needs,” she explains.

We’ve got two competing impulses — the urge to be generous and helpful to others, which reflects our better nature and realizes that other have done this for us, likely, along our own path.

But in an era of $4.05 (yes, here in NY) gallon gasoline, when my weekly grocery bill has literally doubled in the past few years — and when my industry is offering pennies on the dollar for the most skilled among us, what’s the upside?

Time is money! You take up my time, without payment in any form, you’ve cost me income.

And some skills take decades to hone and sharpen. Anyone who thinks that “picking my brain” will vault them into The New York Times is dreaming; I’ve helped one fellow writer get there because she deserved it.

So I bill my time at $150/hour for consultations and individual counseling. I’m going to raise it in 2015 to $200 an hour.

But…didn’t a lot of people help me? Frankly, not really. A few, yes.

I have mentored many other writers and am, very selectively, still happy to do so.

But when and where and to whom is my choice. In my younger and more idealistic days, I assumed that my generosity would be reciprocated, even thanked. Wrong!

Now I’m too busy funding my own basic needs, and a retirement. I can’t afford to give away hours of my time. It is what it is.

The people I choose to mentor are: bright, highly motivated, say thank you, follow through quickly, and don’t argue endlessly with my advice, (they can ignore it, but arguing feels rude to me.) They do whatever they can in return and, I trust, will share their good fortune with others as well.

Do you let people pick your brain?

Do you ask others for this?

Time to step up your writing game?

In behavior, blogging, books, business, education, journalism on July 8, 2014 at 12:07 am

By Caitlin Kelly

Reporting in Bilwi, Nicaragua this year for WaterAid

Reporting in Bilwi, Nicaragua this year for WaterAid

Many of you — welcome! – are new to Broadside, (now at 10,759 followers).

And many of you are writers, would-be writers or fellow bloggers.

This is a reminder that I offer writing and blogging webinars that have helped students worldwide — from Australia, New Zealand, England and Germany to many in the U.S. — write more effectively, launch or boost their freelance careers, better engage their blog readers and/or develop their ideas into posts, articles or books.

The six webinars are narrowly focused and each one is 90 minutes, allowing 30 minutes for your questions and comments; details here.

My goal is to get you to the level you want to reach — whether more readers for your blog, running a profitable freelance business or even just understanding how reporters think about ideas and how to develop them into stories editors are eager to buy.

I’m happy to work with you individually; for the moment I’m not scheduling them on fixed dates but one-on-one, working via Skype or telephone.

I also offer individual coaching — reading your work-in-progress and offering my comments and insights, helping with your thesis or just brain-storming whatever you want to focus on! I charge $150/hour, with a one-hour minimum; clients tell me they find tremendous value from it, usually with a two-hour session, the first spent reading your work, then analyzing it and discussing it in detail by phone or Skype.

“Thank you for sharing valuable insights, irreverent stories and revealing travel tips with us…Your enthusiasm for your work is infectious.  And you are… fun!”

That’s an email I received a few weeks ago after teaching eight interior designers in Manhattan how to catch an editor’s eye.

BUSINESS OF FREELANCING

I really enjoy teaching, and will be doing so this fall in Brooklyn at Pratt Institute; with decades of experience as a National Magazine Award-winning journalist, two-time non-fiction author, magazine editor, reporter for three major daily newspapers and now a full-time freelance writer for publications like The New York Times, Cosmopolitan, Marie Claire and many others, I can help you raise your game.

“As a journalist with only a few years experience, I appreciated her willingness to share her expertise and experiential wisdom. If you have a chance to take a class with her, don’t hesitate. Great value.”
– Lisa Hall-Wilson

Hope to work with you soon!

Do you hate your work?

In behavior, business, life, Money, US, world on June 5, 2014 at 12:16 pm

By Caitlin Kelly

This was a workday for us in rural Nicaragua. Sweet!

This was a workday for us in rural Nicaragua. Sweet!

Here’s a truly depressing look at the American workplace:

 Curious to understand what most influences people’s engagement and productivity at work, we partnered with the Harvard Business Review last fall to conduct a survey of more than 12,000 mostly white-collar employees across a broad range of companies and industries. We also gave the survey to employees at two of The Energy Project’s clients — one a manufacturing company with 6,000 employees, the other a financial services company with 2,500 employees. The results were remarkably similar across all three populations.

Employees are vastly more satisfied and productive, it turns out, when four of their core needs are met: physical, through opportunities to regularly renew and recharge at work; emotional, by feeling valued and appreciated for their contributions; mental, when they have the opportunity to focus in an absorbed way on their most important tasks and define when and where they get their work done; and spiritual, by doing more of what they do best and enjoy most, and by feeling connected to a higher purpose at work.

My recent trip with WaterAid America to the poorest part of Nicaragua– all these photos– was an amazing re-set for me. Our multi-national, five-person team, only two of whom had met previously, worked 12-hour days in 95-degree heat, and even had to push the van every time to get it started.

IMG_0331

We also faced extraordinary poverty, interviewing people living on $1/day in the second-poorest nation in the Americas after Haiti. It could, I suppose, have felt depressing and enervating, but we were meeting amazing people doing valuable work.

It was by far my happiest paid week in a very, very long time.

What I saw and felt there also radically altered the way I now think about my career and how I hope, at least some of the time, to earn my living.

Because our work during that week — driving four hours a day into the bush to interview local women in Miskitu — hit all four of the core needs at once.

We were treated with kindness and respect, laughed loudly and often, and knew the work we were focused on was life-changing. How much better could it get?

A typical working lunch in Nicaragua

A typical working lunch in Nicaragua

People fantasize wildly about the life of a writer, how creative it must be, how satisfying.

I discussed this recently with a female friend, recently retired after a 30-year career as a writer at the Toronto Star.

“Do you think our work is creative?” I asked her.

“Not so much,” she said.

We’re expected to be highly productive. We get to meet and interview a wide variety of people, but creative? That’s not what journalists (sad to say) are paid for.

I stay freelance for many reasons, and the key one is autonomy and the chance to re-make my work into something that, whenever possible, hits all four core needs.

Jennifer and I at the beach; our translator, Dixie, takes a break

Jennifer and I at the beach; our translator, Dixie, takes a break

My field, journalism and publishing, has changed a great deal in recent years — pay rates have been reduced to 1970s-era levels,  which requires that I and many others now work much, much faster on many more projects at once to make a decent living.

I dislike having to race through most of my assignments to earn a profit — but quality costs time and money to produce and very few people are willing, now, to pay for that.

I never used to hate my work, and I find it very stressful when I do. But journalism is a field in which workers are rarely thanked or praised, in which sources can be elusive or demanding and in which we rarely seem to find time or money to focus on serious issues.

As they are for too many frustrated workers, the four core needs are often damn difficult to attain.

(Or is it “just work”? It’s not meant to be enjoyable)?

How about you?

Do you hate your work?

12 things you should never say to a writer

In behavior, blogging, books, business, culture, journalism, work on May 29, 2014 at 12:51 pm

By Caitlin Kelly

I know that many Broadside readers work in education — have you seen The 12 Things You Should Never Say to Teachers?

Here are 12 things you should never say to a writer:

images-3

How much money do you make?

I get it — you want to be a published writer, too — and are naturally curious about the rewards. But  most book advances are now paid out over as long as four years — minus 15 percent to our agent — and the average book advance is pitifully small to start with, far less than $50,000. Do the math, and weep.

And because journalism pays so badly you just can’t believe anyone would actually work for those wages. But we do.

There is also so little direct correlation between work we may value intellectually — and what the market rewards most handsomely. (See: the best-seller list.)

Wow, that’s not very much, is it?

See above. While a few fortunates are pulling in mega-bucks, the highest-paid print journalists usually earn less than a fresh graduate working for a major corporate law firm. Sad but true.

malled cover HIGH

Are your books best-sellers?

Long bitter laugh. Only a minute percentage of books, on any subject, will ever hit the best-seller list.

Can you introduce me to your agent?

No. Maybe. Probably not. The agent-author relationship is intimate and fraught with multiple perils. It’s also a question of chemistry — the person who’s a great fit for me may be a lousy choice for you.

I’ve never heard of you

Here’s a sad little essay by Roger Rosenblatt on how un-famous he feels, even after publishing a few books. (You’re thinking: Who’s that guy?) The only way to survive the publishing world is to assume that your book(s), even after all your years of hard work and promotion, will largely be ignored by the public and bookstore buyers. Anything beyond that is gravy.

Will you read my manuscript?

What’s your budget? Assuming we want to read your work, unpaid, is naive.

This is what we do.

This is what we do.

Can I see the article you’re writing before it’s published?

Nope. Journalists get asked this all the time and the only correct answer is “No.” If you’re in doubt about the accuracy of a quote or some data, call your source(s) back. But allowing someone to review your copy opens the door to their desire to rewrite it to their tastes.

If I don’t like what you’ve written, I can ask you to remove my quotes, right?

See: on the record.

When I stop (doing whatever you do professionally), I’m going to take up writing

Awesome. Now go away! No, further.

Nothing is more irritating (OK, deadbeat publishers are more irritating) than having people treat our profession as an amusing hobby, something you can pick up and put down at leisure, like macrame or scrapbooking. It looks soooooooooo easy, right?

Wrong.

Writing well is bloody hard work. It’s not something you just “pick up.”

Journalism is a dying industry.

Indeed. Imagine how I feel after 30 years in it…

20130517083359

I hate journalists! They never get anything right

Same with doctors, lawyers, teachers…fill in the blank.  It’s a big industry with some bad apples and some good ones. Don’t assume I’m unethical or inaccurate just because you’ve been burned by someone else.

You can’t make a living as a writer!

Define “living.” Your assumptions or prejudices may be inaccurate. Or your idea of “a living” means $300,000 a year before bonus. In which case, you’re right!

Anxiety is toxic and contagious — chill out!

In aging, behavior, blogging, books, business, journalism, life, urban life, US, work on May 5, 2014 at 12:06 am

By Caitlin Kelly

 

You have no excuse to bully others. None.

You have no excuse to bully others. None.

 

Last week brought two unprecedented experiences in my 30 years as a freelance journalist.

Two editors each apologized to me by email. One had driven me nuts with micro-managing while the other snapped my head off verbally and hung up on me for daring to (politely) argue my point.

Yes,  I could have shrugged it off. But I didn’t.

Being repeatedly subjected to others’ anxiety and unmoderated rage leaves me shaking head to toe.

When I told a third editor — also a veteran of our industry — her reaction shocked me a little, because such incivility is something we’re all just supposed to ignore and shrug off.

“You’re lucky,” she said. “Many people would not have apologized.”

Why is it our job to absorb, ignore or deflect your toxic anxiety?

People in my industry, and in many others, are running so scared that many are behaving like terrified toddlers lost in a sea of unfamiliar knees at Disneyworld.

The sexy new word for this latest debacle of American employment-at-will — (i.e. they can fire you anytime, anywhere for any reason at all. No reason, even! And the law makes it impossible for you to sue or claim redress. Yay capitalism!)precariat.

From The New York Times:

Thirty years ago, a vast majority of Americans identified as members of the middle class. But since 1988, the percentage of Americans who call themselves members of the “have-nots” has doubled. Today’s young people are more likely to believe success is a matter of luck, not effort, than earlier generations.

These pessimistic views bring to mind a concept that’s been floating around Europe: the Precariat. According to the British academic Guy Standing, the Precariat is the growing class of people living with short-term and part-time work with precarious living standards and “without a narrative of occupational development.” They live with multiple forms of insecurity and are liable to join protest movements across the political spectrum.

The American Precariat seems more hunkered down, insecure, risk averse, relying on friends and family but without faith in American possibilities.

Here’s a link to Standing’s 2011 book, which I want to read.

In my industry one-third have lost our jobs since 2008, most of which are not coming back. So those left employed are clutching their staff positions like a drowning man with a life-vest. They’re freaked out by anything or anyone that threatens their hold — literally — on the upper middle class.

I get it! A midlife, mid-career drop in income is deeply unpleasant.

But this widespread free-floating work-related anxiety feels toxic, whether coming from other freelancers — some of whom seem to tremble in the corner most of the time, persuaded they have zero bargaining power, too terrified to negotiate better rates or contracts — or bad-tempered staff editors.

My recent eight-day working trip to Nicaragua, even working long days in 95 degree heat, was totally different. We were treated with kindness, respect and welcome.

It made me viscerally understand that many journalists (many workers!) are becoming accustomed to being treated rudely and roughly.

That’s crazy. And I came home with a much clearer sense of this.

So people, it’s time to get a grip on your anxiety:

Meditate. Move to a cheaper place. Do whatever it takes to lower your living expenses. Work three jobs if necessary, and bulk up your savings so if you get canned or face a dry spell, you’re able to manage.

It’s time to stop flinging your anxiety (aka shit) at those around you, in some desperate attempt to offload it onto those in even more precarious situations — like unpaid interns and your army of freelancers, none of whom can even collect sick pay or unemployment benefits.

We’re already stressed, too!

images-1

 

We are not monkeys in the monkey house.

The writer’s week: 131-yr-old magazine killed and a last-minute TV gig

In behavior, blogging, books, business, journalism, Media, work on April 27, 2014 at 12:06 am

By Caitlin Kelly

Sunday

Into Manhattan to see a fantastic play, The Junket, written by Mike Albo, a fellow freelance journalist who used to write a popular shopping column in The New York Times Styles section — earning him $1,800 a month — until he went to Jamaica on an ill-advised press trip. The Times fired him for a breach of its ethics code, (which is a long, detailed and fairly intrusive document for people not on their staff), and Albo wrote a funny, tart one-man show about it.

I meet an editor from a local paper, who comes out for dinner with us after the show; she mentions, halfway through the meal, she has a story to assign and needs a writer. I mention I’m available and win an assignment in the middle of our meal.

Monday

I have to find sources for a story so I turn to my two usual places: HARO, which stands for Help A Reporter Out, and my large network on LinkedIn.

Tuesday

Chasing down pitches made to a few editors, invoicing for work completed last week, getting ready to two days at the annual conference of the American Society of Journalists and Authors. I’m really looking forward to seeing dear old friends from all across the country and from my own country, Canada.

Freelancing is lonely and isolating, working alone at home all day every day, and while writers talk often by Facebook, Twitter and private listservs, there’s nothing better than a huge hug and a chance to cheer each other face to face.

Jose’s 30-year-old duffel bag, which I took with me to Nicaragua and shredded by dragging it on the ground, comes back freshly repaired by manufacturer Mountainsmith, in Boulder, Colorado. Between us, as two travel-hungry journo’s, Jose and I have a lot of luggage!

photo(46)

 

Wednesday

I head into Manhattan to meet Linda Marsa, an award-winning science writer whose latest book” Fevered” is amazing. I have no specific interest in climate change, (other than trying to adapt to it), so I agreed to review and write about her book as a gesture of friendship. But it’s so well-written, deeply-reported and compelling that I couldn’t put it down — and when the NYT finally reviewed it, was thrilled for her.

I just returned a few weeks ago from Nicaragua and she had just returned from Belize, so — even though we’d only met once before, at last year’s conference — we had plenty in common to talk about.

It’s comforting and fun to talk to a woman as passionate and driven as I am, even after decades in this crazy business. I tell her I hope to retire in a decade and she laughs, kindly.

“You love this business,” she says. “I do?”

“You just have to get rid of the bullshit.”

And she’s right.

We go to a trendy West Village Italian restaurant for lunch and order the chicken — JW chicken. Who the hell is JW? The waiter points proudly to a man sitting two tables away; the chicken is named for him. It’s delicious and juicy, but it’s just chicken! We order a side order of potatoes for $9. Nine bucks! They’re delicious and crunchy but it’s a small portion of…potatoes.

New York sometimes feels like a wallet-thinning machine.

Thursday

Day one of the conference and I’m on the 7:22 train from our suburban town. I normally don’t even get out of bed before 8:00! But it’s good to get dressed up and meet my peers.

The very first person I see — of the hundreds who have arrived — is an old friend who is another science writer, Dan Drollette, who’s had a terrific career, winning a Fulbright and then working for four years in Geneva at CERN. I tell him I’m eager for more international assignments and he offers a fantastic lead.

Like every conference, some panels are better than others. Linda’s, on long-form narrative journalism, assembled three extraordinary writers who talk about the many challenges of reporting their books, including fear of personal injury, even death. It’s exciting to sit a few feet away from some of the best in our business and hear them speak.

Huge news — the death of Ladies Home Journal, a 131-year-old women’s magazine, one of the “seven sisters” of American mass-market women’s magazines, costing 32 editorial jobs — people who will now enter a crummy job market for journalists and/or compete for freelance work.

My husband, photo editor for The New York Times business section, runs photos with a fun story about companies whose products have sassy names, like this cereal, made in the same small British Columbia town where my mother lived for years.

photo(47)

Friday

At the conference, I run into a writer from Montreal I met there in February 2013 who introduces me to a blogger from North Carolina I’ve been following for months, who offers to help me with some questions. The Montreal writer also mentions a potentially useful conference in Toronto in June — it’s $1,300 though, a fairly huge sum for me.

The two days here cost me $358; unlike others, all I have to do is take the commuter train in ($20) and walk two blocks, saving me probably $1,000 in additional airfare, meals and hotel costs.

Saturday

Having a horrible time lining up a final source for another story due two days after that one. I keep finding people and they keep refusing to participate. That’s unusual and stressful. I can’t write without sources!

At 11:15 a.m. — I’m fried from a busy week and ready to chill out — the phone rings.

It’s Al Jazeera America, doing a segment on American gun culture, seeking an expert to speak on television today at 4:00 p.m.  We arrange for car service to come and get me, (normal when TV needs you, and it’s an hour’s drive door to door from my home), and discuss their questions in advance.

I rush to a local hair salon to get my hair looking TV-ready; they will do my make-up. Good thing I have a few clean dresses always ready to go.

I’m given 3:30 to speak — a long time in television — but the host of the show asks me none of the questions I’ve discussed with the producer. I give it my best anyway, buy a bag of sugared peanuts from a street vendor, then slip back into the waiting car.

Time to go home and eat Jose’s fried chicken.

 

Come, learn! My next webinars are May 10,17: blogging, interviewing and more

In behavior, blogging, books, business, education, journalism, work on April 22, 2014 at 12:05 am

By Caitlin Kelly

FINGERS ON KEYBOARD

For those of you fairly new to Broadside, welcome!

A career journalist, winner of a National Magazine Award, author of two well-reviewed works of non-fiction, each on complex national issues, I now offer webinars a few times a year, designed — after consulting you — to offer the skills you’ve told me are most helpful.

I taught journalism to adults at New York University for five years, and find this individualized approach  fun, and practical. If you need more information on my background and journalism credits and credentials, please visit the about and welcome pages here, or my website, caitlinkelly.com.

Students signed up for my fall webinar series, and individual coaching — thank you! — from Australia, New Zealand, London, Chicago, D.C., California and Connecticut; one student saw her blog’s page views and followers increase as soon as she made the simple change I suggested; more testimonials here.

Even if you enjoy only one webinar a year, ($10.41/month), your sharpened skills can markedly and quickly improve your productivity, audience and satisfaction.

My classes are also friendlier, more affordable and much more personal than sitting in a classroom or the cost and hassle of attending a crowded conference. (I also coach individually whenever it suits you — by phone, Skype and/or email.)

These are the six 90-minute classes, each priced at $125:

 

BETTER BLOGGING

Better Blogging

May 10, 10:00-11:30 a.m. ET

This practical, lively seminar offers more than 30 steps you can take – right away — to boost your blog’s engagement, views and followers; Broadside has more than 10,000 followers now, and grows every single day. To win writing jobs, freelance or full-time, your blog is your best marketing tool. Broadside has been Freshly Pressed six times and chosen as one of 22 in “culture” by WordPress worth reading. Let’s do it!

BUSINESS OF FREELANCING

You, Inc: The Business of Freelancing

May 10, 1:00 pm to 2:30 pm ET

I’ve freelanced full-time since 2006, this time, for local, regional, national and international clients. You can too! In this super-focused, tips-filled webinar, we’ll discuss how much you really need to earn, negotiating, how to find (and keep!) clients and how to maximize your productivity. My clients include Cosmpolitan, Ladies Home Journal and The New York Times and on-line sites HGTV.com, Quartz.com, reuters.com and the Harvard Business Review blog.

 

THINK LIKE A REPORTER

Learn to Think Like a Reporter

May 10, 4:00-5:30 pm ET

If your mother says she loves you, check it out! This class teaches the tips and tricks I’ve gained from working as a staff reporter for three major dailies, including the New York Daily News — and freelancing for The New York Times since 1990. What’s a stake-out? A nut graf? A lede and kicker? Every reporter knows these basics, and if you hope to compete with them — whether you’re blogging, or writing for on-line or print or broadcast or video — this is the stuff you need to know.

 

INTERVIEW TECHNIQUES
Conducting a Kick-Ass Interview

May 17, 10:00 a.m. to 11;30 a.m. ET

No ambitious non-fiction writer, blogger or journalist succeeds without knowing how to conduct probing and well-controlled interviews. I’ve interviewed thousands of sources, from an Admiral to convicted felons, Olympic athletes, cancer survivors, duck hunters and ballet dancers. How to best structure an interview? Should you tape or take notes? What’s the one question every interview should end with? My 30 years’ experience as an award-winning reporter, author of two-well-reviewed books of nationally reported non-fiction — one of which included 104 original interviews — and frequent New York Times writer will help you ace the toughest interviews.

 

PERSONAL ESSAY

Crafting the Personal Essay

May 17, 1:00 p.m – 2:30 p.m. ET

From The New York Times to Elle and Marie Claire — to Thought Catalog, Salon, the Awl, Aeon and Medium — the marketplace for personal essay continues to thrive. How to sell this challenging genre? How to blend the personal and universal? Every essay, no matter the topic, must answer one key question, which we’ll discuss in detail. Having published my own essays in the Times, Marie Claire, Chatelaine and others — and winner of a Canadian National Magazine award for one — I’ll help you determine what to say and in what voice.

 

 

IDEAS

Finding and Developing Story Ideas

May 17, 4:00 p.m. – 5:30 p.m ET

We’re surrounded every single day by dozens of potential story ideas. Recognizing them — and developing them into salable pitches — is the topic of this helpful webinar. And every non-fiction book begins with an idea; developing it into a 30-page book proposal means “saving string”, collecting the data you’ll need to intelligently argue your points. This webinar will help you better perceive the many stories already swirling in your orbit and determine who’s most likely to pay you (well) for them.

Feel free to email me with any questions at learntowritebetter@gmail.com or call me in New York at 914-332-6065.

Sign up and further details are here; I won’t be offering these again until fall 2014, possibly in October.

I look forward to working with you!

He worked himself to death

In behavior, business, Health, journalism, Medicine, men, news, travel, work on April 13, 2014 at 1:25 pm

By Caitlin Kelly

The world of journalism is full of competitive, ambitious, driven people. I’m one of them.

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But a recent death — that of 39-year-old New York writer Matthew Power — raises questions for me that remain troubling and unanswered. He died in Uganda while on assignment of heatstroke.

On Facebook I read, and joined, a discussion with other journalists why his decisions seemed normal. Not to me.

From Bloomberg Businessweek:

And yet there was something else, too. Matt may have been a free spirit, but he paid a New York mortgage and worked hard to afford it. Reviewing Matt’s itinerary—red-eye, trans-Atlantic flight followed by a seven-hour drive to the trailhead the day of his arrival, then joining the expedition on his second day in country—I got a shiver of recognition. I’d have made the same mistake. Not just failing to give heat the respect I do altitude. Failing to give it more time. Departing from New York, where there is never a moment to lose, there’s no way I’d think to schedule an extra couple of days—much less the week Casa recommends to top athletes—to let my body adjust. No one has that kind of time….

It took Wood, Beka, Florio, and the rest several hours to get Matt’s body to the village of Arua. They lost most of Tuesday trying unsuccessfully to secure a helicopter to transfer his body to Kampala. By the time of his postmortem exam on Wednesday morning—36 hours since he’d passed away early on Monday afternoon—his body had begun to decompose badly, making it difficult to determine whether a preexisting condition or other factors had contributed to his collapse. To Florio, at least, his death poses no great mystery. Matt, he says, failed to acclimate to Uganda. The temperature as his flight departed New York was roughly 20F—had been, it seemed, for months.

“No one has that kind of time.”

This was not a breaking news story. He was not covering a war or conflict or election, nor competing head to head against dozens of other reporters on deadline.

If you’re working for so little money or on so tight a budget or feel so frenzied that you can’t afford even an extra day or two so take care of your body’s very real needs, what purpose does this faux frenzy actually serve?

To save your editor’s magazine $100 or $200?

I didn’t know Power or his work or the person who wrote this story about him. Power seems to have been universally loved and admired, so my comment is not meant to disrespect him or his skill. Let’s be clear about that.

But his judgment — and the encomiums of others mourning this set of decisions to race ahead at all costs — is not something I wish to emulate.

In the vastly diminished world of journalism, in which pay rates are lower than a decade ago and well-paid assignments rare for many, pushing back to defend your needs is now seen as suspect, grabby and weird; I was recently offered a contract that would only pay me 25 percent of the original $4,000 fee if it didn’t work out as we all hoped.

It didn’t, after two full revisions.

But, knowing this can happen on certain sorts of stories especially, when I asked for a better deal, I was called “difficult.”

I hate this.

Freelancers live in a state of perpetual professional and economic vulnerability. Caving immediately to editors’ “needs” — typically for more profit — is considered normal behavior.

Power died a few days before I left for Nicaragua to work in a five-person team, interviewing locals in 95-degree heat in 12-hour days, sometimes in the remote countryside. We often worked in full sun, drenched in sweat, frantically seeking whatever shade we could find; there was little to be had.

One morning, after walking and climbing in full sun for a few hours, I told our group leader I needed to soak myself at the well to cool down even though we were supposed to leave right then. I refused, politely but firmly, and told him I needed to lower my body temperature. We left 30 minutes later, and didn’t miss anything we had planned to do.

Of course I felt embarrassed being so demanding — no one else asked for this. But I’d almost gotten heatstroke when I was Power’s age, while hiking alone in the Grand Canyon. I’d written about it and knew how serious it is.

It killed Matthew Power, a young, healthy man who had done many tough overseas assignments before.

We are human beings — not machines. We are fragile. We get ill.

We can die from making the wrong choices.

Pretending otherwise, that we are somehow invulnerable — that an extra few hours of rest or an additional night in even the most basic hotel to acclimate — is an undeserved or greedy sort of luxury is madness.

His death appalls me.

But reinforcing the idea that ignoring your own needs is the wisest and most admirable choice is even worse.

 

And now we return to our regularly scheduled programming…

In aging, behavior, life, travel, work on March 31, 2014 at 12:02 am

By Caitlin Kelly

We’ve printed, framed and hung a few of my Nicaragua photos.

IMG_0285

Jennifer — the blogger who was on our team — and I have scheduled a phone meeting to plot our next adventure.

Jennifer and I at the beach; our translator, Dixie, takes a break

Jennifer and I at the beach; our translator, Dixie, takes a break

I’ve finished my malaria pills and my stomach, after a quite rough week, is back to normal.

 

malariapills

We’ve left behind glowing red hibiscus for bare brown branches, 33 degrees Celsius (98 F) for 33 Fahrenheit, soft sunsets for pelting, cold wind-driven rain.

“Real” life begins again.

I wish it wouldn’t!

As many of you fellow travelers and adventurers know, re-entering “normal” life after a profoundly moving, challenging and fun adventure, whether personal or professional, can feel really unsettling. As one friend, who knows Nicaragua well after serving there in the Peace Corps and writing several country guidebooks about it, wrote: “Double culture shock. It sucks.”

My greatest challenge now, after 30 years working in journalism, isn’t money. We have no kids and have saved decently for what we hope will be a retirement with health to enjoy it.

It’s challenge. Or lack of it.

I tweeted the other day my motto: Challenge is my oxygen.

By which I mean, I feel suffocated by the tedium of much of the paid work I produce, even for Big Name publications like The New York Times. I work hard and do it well, but learn very little new about the world, or my craft or myself.

I know a few of you:

Cadence who recently moved to London to start a whole new life and career,

Charlene who ditched her life in Australia for life on the road,

Elizabeth who ventured to England for love, and marriage to the gggggorgeous John,

and Beth, who ditched advertising for teaching “littles”

have each made some major life shifts.

I admire your bravery and boldness!

I’m not sure what my next steps will be, or if they’ll head in a new direction or if that will even be financially possible.

I do feel enormously grateful that WaterAid chose me to join their team and tell some of their story. I hope add more of this sort of paid work — overseas, using my language skills, working in a team, working on projects that actually make a real, quantifiable difference in others’ lives — to my life, even a few times a year.

We’ll see.

How about you?

Are you ready for — or have you recently made — a re-set in your own life?

 

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