broadsideblog

Posts Tagged ‘Mac’

Want to work selling Apple products? Expect peanuts

In behavior, business, design, journalism, Media, Technology, work on June 24, 2012 at 1:46 am
Apple Inc.

Apple Inc. (Photo credit: marcopako )

Here’s a long, detailed and depressing story from today’s New York Times about how badly Apple pays its front-line workers:

America’s love affair with the smartphone has helped create tens of thousands of jobs at places like Best Buy and Verizon Wireless and will this year pump billions into the economy.

Within this world, the Apple Store is the undisputed king, a retail phenomenon renowned for impeccable design, deft service and spectacular revenues. Last year, the company’s 327 global stores took in more money per square foot than any other United States retailer — wireless or otherwise — and almost double that of Tiffany, which was No. 2 on the list, according to the research firm RetailSails.

Worldwide, its stores sold $16 billion in merchandise.

But most of Apple’s employees enjoyed little of that wealth…

About 30,000 of the 43,000 Apple employees in this country work in Apple Stores, as members of the service economy, and many of them earn about $25,000 a year. They work inside the world’s fastest growing industry, for the most valuable company, run by one of the country’s most richly compensated chief executives.

If you read the whole story, you’ll find one more tale of dashed illusions, of bright, eager and capable employees who thought — oh, honey we all did! — they were, you know, different. They’d make the impossible leap into management, a good salary, commission and/or a big raise.

Retail is the third-largest industry in the U.S. and the fastest-growing source of new jobs.

Shitty jobs. Part-time. Low wages. No benefits. No commission. No bonus.

Most importantly, and most confounding to anyone who still believes America is a land where hard work is rewarded with opportunity to rise, frontline retail jobs — no matter how sexy the product — typically offer little to no chance of upward mobility within the company whose huge profits your cheap labor enables.

As one worker told David Segal of the Times:

Like many who spoke for this article, Shane Garcia, the former Chicago manager, talked about Apple with a bittersweet mix of admiration and sadness. When he joined the company in 2007, he considered it a place, as he said, that “wanted you to be the best you could be in life, not just in sales.”

Three years later, his work life seemed tense and thankless. He had little expectation that upper management would praise or even notice his efforts.

Sales employees, Mr. Garcia and others noted, deal with stresses all their own. Though commissions are not offered, many managers keep close tabs on sales of warranties, known as Apple Care, and One to One, which is personal tutoring for a fee. Employees often had goals for “attachments” as these add-ons are called — 40 percent of certain products should include One to One, and 65 percent should include Apple Care.

Retail is a game of bait-and-switch, of metrics used against low-wage employees to prove they’re productive to keep their job — but never worth much more money.

I lived this world, as a part-time sales associate, working for The North Face, an internationally known brand of outdoor clothing and equipment for 27 months. I earned $11/hr, with no bonus or commission, no matter how much merchandise I sold. Like Apple workers, we were measured by things like sales per hour or UPTs (units per transaction.)

Yet, no matter how much merch we moved, we never made a living wage.

Like the Apple workers in this story, I also quit, (grateful to have boosted my writing income high enough to free myself), also deeply disappointed in the enormous gap between that brand’s sheen and the thankless grunt work of selling their stuff.

I wrote a book about it, “Malled: My Unintentional Career in Retail”, out in paperback July 31 (also available, now, as an e-book). You can read the first two chapters free, here. It’s been compared to “Nickeled and Dimed” for its unvarnished look at low-wage labor in America and was nominated for the Hillman Award, given to “journalists who pursue investigative reporting and deep storytelling in service of the common good.”

Since initial publication, in April 2011, I’ve received dozens of emails from retail workers, past and present, managers and associate alike, telling me how accurate my book was in describing the hell of much retail work. I got the latest only a few days ago, from a Canadian woman my age, working in a women’s clothing store:

We make a small wage (no raise) and are expected to purchases clothes from our store that can cost us 2 months wages.  Most of us (sales associates) just buy our clothes at thrift stores.

Nice.

The Times story has clearly hit a nerve.

As I write this, 513 comments have already been posted; in the time it took me to finish this post, that number rose to 548…

Have you worked retail?

How was it for you?

There’s Blood On Your Ipad

In business, Money, Technology, work on January 9, 2012 at 12:46 am
Not a Mac mini ...

You know that, right?

It’s on mine as well. I’m writing this on a Mac and much of my work is done on on a Mac laptop.

But I have yet to find a way to reconcile where and how these products are made — the subject of this one-man show currently playing in New York City. Mike Daisey managed to find his way to Shenzhen, China and to the vast community/company town run by Foxconn, whose workers who sleep in enormous dormitories, a hive of cement cubicles, required to work shifts so long and onerous that — as I was finishing “Malled” — the company made unwelcome front-page news as 12 desperate workers committed suicide by jumping out of their windows.

Their solution? Nets.

Daisey was recently interviewed on The Leonard Lopate Show, (a daily Manhattan culture-based talk show on WNYC),  and one of his words stuck with me: workers there, he said, are seen as interchangeably and dispassionately as “biomass.”

Seriously?

Yes.

I spoke recently to a smart, wise career journalist, someone who has seen China firsthand from the Tiananmen Square to today; her last visit there was two years ago. She unhesitatingly agreed with Daisey’s assessment: “People have no idea. China right now just wants to make money and everything else be damned. They don’t care about workers or unions or rights. If someone drops dead on the assembly line, there are literally millions more eager to take their place.”

I include reporting on Foxconn and the suicides in my new book about retail because every time we buy something made in so ugly and brutal a fashion, we’re de facto implicated.

We all know who Steve Jobs was.

Few of us know who Terry Gou is, the CEO of Foxconn; this link is to a Wall Street Journal profile, when he was heading Hon Hai — and Gou, then, in 2007, was worth some $10 billion:

With a work force of some 270,000 — about as big as the population of Newark, N.J. — the factory is a bustling testament to the ambition of Hon Hai’s founder, Terry Gou. In an era when manufacturing has been defined by outsourcing, no one has done more to shift global electronics production to China. Little noticed by the wider world, Mr. Gou has turned his company into China’s biggest exporter and the world’s biggest contract manufacturer of electronics.

Hon Hai’s revenue has grown more than 50% a year in the past decade to $40.6 billion last year. It is expected to add $14 billion in revenue this year. That is roughly the equivalent of Motorola’s adding, within a year, the sales of CBS Corp.

Throughout his company’s rise, the 56-year-old native of Taiwan has maintained a low profile. Publicity, he says, risks helping competitors and alienating customers. “I hate that I [have] become famous,” Mr. Gou said in a recent three-hour interview at Hon Hai’s Taiwan headquarters. It was Mr. Gou’s first interview with Western media since 2002, following more than five years of requests by The Wall Street Journal. “We are so big we cannot hide anymore.”

One of the smartest and most insightful shows on American public radio is This American Life, an hour-long weekly show by Ira Glass, which (for non-American readers here) is broadcast on 500 stations and has about 1.7 million listeners.  Glass did a special version of Daisey’s show for his show.

You can listen to it here. It is astonishing.

Daisey did the kind of firsthand reporting that journalists should be doing — and most often do not. He went to Shenzhen — a city of 14 million he describes as looking “like Blade Runner threw up on itself.” Highly unusual when reporting on Chinese labor, he spoke to many of its workers. He showed one man — whose hand was destroyed from making Ipads — what one looks like when it’s in use; workers never see the finished product, he said.

It is something every single user of these products must think about.

Is the only answer to boycott these products? I’m not sure anyone will.

Are there other, better solutions?


Follow

Get every new post delivered to your Inbox.

Join 11,008 other followers