By Caitlin Kelly
Students signed up for my fall webinar series, and individual coaching — thank you! — from Australia, New Zealand, London, Chicago, D.C., California and Connecticut.
I really love teaching and was delighted that students found my information immediately valuable; one student saw her blog’s page views and followers increase as soon as she made the simple change I suggested.
I’ve changed the webinars’ scheduled time, from 5pm EST to 2:00 pm (14:00), to make it easier for European and Mideast/South Asian students; they are held on Saturday and Sundays in February.
I also coach individually whenever it suits you — by phone, Skype and/or email.
(All photos on this post are courtesy of my husband, Jose R. Lopez.)
Here are the six 90-minute classes, each priced at $125:
This practical, lively seminar offers more than 30 practical, simple, affordable actions you can take – right away — to boost your blog’s engagement, views and followers. If you want to sell a book, your blog has to rock! If you want to get a writing job, freelance or full-time, your blog is your very best marketing tool. My blog has been Freshly Pressed six times, chosen as one of 22 in “culture” by WordPress worth reading and grows daily — today at 8,865 followers worldwide.
No ambitious non-fiction writer, blogger or journalist can succeed without knowing how to conduct probing and well-controlled interviews. I’ve interviewed thousands of sources, from an Admiral to convicted felons, Olympic athletes, cancer survivors, duck hunters and ballet dancers. How to best structure the interview? Should you tape or take notes? What’s the one question every interview should end with? My 30 years’ experience as an award-winning reporter and frequent New York Times writer will help you ace the toughest interviews.
You, Inc: The Business of Freelancing
I’ve spent much of my professional life as a full-time freelancer, starting right out of college, writing for local, regional, national and international clients, from the Irish Times to French magazine VSD. You can do it! In this super-focused, tips-filled webinar, I’ll help you determine how much you need to earn, how to manage it, how to find (and keep!) clients and how to maximize your work time. My new recent clients include Cosmpolitan, Ladies Home Journal and Good Housekeeping. My on-line clients include HGTV.com, Quartz.com, reuters.com and the Harvard Business Review blog.
Crafting the Personal Essay
From The New York Times to Elle and Marie Claire — to Thought Catalog, Salon, the Awl and Medium — the marketplace for personal essay continues to thrive. How to sell this challenging genre? How to blend the personal and universal? Every essay, no matter the topic, must answer one key question, which we’ll discuss in detail. Having published my own essays in the Times, Marie Claire, Chatelaine and others — and winner of a Canadian National Magazine award for one — I’ll help you determine what to say and in what voice.
Learn to Think Like a Reporter
If your mother says she loves you, check it out! Save the $50K you’d spend at J-school and learn the tips and tricks of a veteran of three major dailies, including the New York Daily News. What’s a stake-out? A nut graf? A lede and kicker? Every reporter knows these basics, and if you hope to compete with them — whether you’re blogging, or writing for on-line or print or broadcast or video — this is the stuff you need to know. Your location, (when major news breaks), can matter much more than your prior experience — let me prep you for your big break!
Finding and Developing Story Ideas
We’re surrounded every single day by dozens of salable story ideas. Recognizing them — and developing them for sale — is the art I’ll teach you in this webinar. Every non-fiction book (as with fiction) began with an idea. Developing it into a 30-page book proposal means “saving string”, collecting the data you’ll need to intelligently argue your points. Same for magazine and newspaper stories and on-line articles. This webinar will help you better perceive the many stories already swirling in your orbit and figure out who’s most likely to pay you (well) for them.
Feel free to email me with any questions at firstname.lastname@example.org or call me in New York at 914-332-6065.
Sign up and further details are here.
I look forward to working with you!