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Posts Tagged ‘Self-publishing’

Buy my books! (The gentle art of self-promotion)

In blogging, books, business, culture, journalism, US, work on June 16, 2014 at 12:43 am

By Caitlin Kelly

malled cover HIGH

Here’s an interesting discussion, from The New York Times Book Review, about whether or not authors should run around promoting themselves and their products books.

Here’s James Parker on why it’s such a bad idea:

She must explain herself. He must sell himself. To a gifted minority it comes naturally; to the rest, it really doesn’t. Hence the tremendous awkwardness that often attends these sorties into the national mind. Author photos, for example, are invariably ghastly: pouting, bedraggled or staring down with blazing eyes from the spire of genius, the author is basically saying (or trying to say): “Trust me. I’m worth it.” As for media appearances, any interview in which the author doesn’t swear uncontrollably or break into loud sobs must be considered a public relations triumph.

Having written two non-fiction books, one before the age of social media – “Blown Away: American Women and Guns”, published in 2004 — and Malled, in 2011, I’ve been around that block.

He’s right.

People who choose to write for a living generally prefer to withdraw into their own heads and work at their own pace.

If we were super-chatty extroverts, we would have gone into PR.

If we really loved having our photo taken or being witty in two-minute soundbites, we would have chosen a career in television. Trying to boil down nuance into seconds is difficult and scary as hell — and I’ve done a fair bit of television and radio promotion for my books, whether BBC radio and television, NPR or Al Jazeera America.

And “the public” can be brutal, (see: amazon “reviews”), ignorant and brutally ignorant of what it takes to even get a book commercially published. Authors often get asked to speak at someone’s lunch or alumni group or women’s club, unpaid.

Yet if your book sells poorly — fewer than 10,000 copies — your odds of an agent repping you, or any publisher touching  your next attempt shrivel very quickly.

So we feel compelled to sing and dance and do blog tours, even if that’s about as appealing as gum surgery.

Here’s Anna Holmes taking the opposite view:

Book promotion can offer a feeling of agency for authors trying to find their way in an industry that can seem otherwise fickle, opaque and unmeritocratic…

And the readers, really, are where it’s at. There’s nothing more rewarding than taking — or making — opportunities to connect with potential readers face to face or, thanks to the rise of the Internet, pixel to pixel. In fact, I consider book promotion as much of an obligation as proofreading a manuscript. Writing is, in itself, an act of engaging with others, of seeking connection over mere expression. If you were to put a book out into the world, which would you rather have — conversation or silence?

Holmes is being super-polite; “unmeritocratic” is Times-speak for:

How did that piece of shit ever find a publisher?!

I have two friends who head the publicity departments of two major American publishers. I love them as friends, but to hear their insiders’ view of this business is blood-chilling. One told me recently she read a proposal so incompetent she said, “Not a chance.”

Yet the house bought it for a lot of money, because the writer already has a huge following for her website — i.e. demand for her product.

I was intrigued when I started to follow writer Sarah Salway’s British blog, Writer in the Garden, and decided to follow her on Twitter — and read the bio’s of the many highly-accomplished UK writers she follows. Their self-presentation was almost uniformly witty and self-deprecating, a style I used to employ when I moved from Brit-inflected Canada to the U.S. — and to chest-thumping New York City, aka Braggarts ‘r us!

If you’re shy and quiet and reserved about your work here, hang it up kids, because you’re probably going to stay invisible and powerless.

In our noisy, crowded, you-only-get-six-seconds’-of-my-attention culture, introverts can have a tough time getting their books attention, reviews and sales.

I have to say, on balance, I side with Holmes. I’d rather initiate a convo with my readers than sit around waiting for someone to find my books.

Ten things writers don’t want to hear — and five that we welcome

In behavior, blogging, books, business, culture, work on May 30, 2012 at 12:27 am
Merlin dictating his prophecies to his scribe,...

Merlin dictating his prophecies to his scribe, Blaise; French 13th century miniature from Robert de Boron’s Merlin en prose (written ca 1200). (Manuscript illustration, c.1300.) Arthur Cotterell, The Encyclopedia of Mythology, Lorenz Books/Anness Publishing Limited, 1996-1999, p. 114. ISBN 1-85967-164-0. (Photo credit: Wikipedia)

Everyone who earns his/her living as a writer hears some mighty stupid shit along the way. Often.

 Like:

I’ve always wanted to write a book. I’m going to do that when I retire. Because, you know, it’s dead easy, right? Maybe you haven’t heard that tired old joke about the neurosurgeon who meets a writer at a party and tells the writer, “I plan to take up writing when I retire.” And the writer says…

Who’s your agent? Will you introduce me to them? I know you’ll tell me because you want to share your contacts with me. My work is exactly like yours and every bit as good. I just know it. (While you’re at it, make a pass at my partner or spouse.)

How are sales going? Oh, really? But I plan to be a successful writer.

Have I read anything you’ve written? And I would know everything you read because….?

Who do you write for? Yes, an innocent question. But, all too often, a tedious demand to prove your credentials. Zzzzzzzzzz.

Are your books best-sellers? Of course. Not.

My last three books were best-sellers. I know, already. And you know that I know.

I loved my MacArthur grant/Pulitzer/Neiman. So much fun! Get the hook.

Will you read my proposal/manuscript and tell me what you think? Sure, for a fee.

Oh, you charge for that? Of course not. Money? Every writer gets a lifetime numbered card from the government. We show it every time we rent a home and buy gas and groceries and clothes and medicine. We get a 50% discount for being, you know, creative! Not.

Here are five winners:

I loved your book(s). My favorite part was when…The whole point of writing is being read. Carefully.

Will you come and speak to our book club? Many of us enjoy meeting enthusiastic readers face to face and answering their questions. (Other authors are too shy or busy.)

Will you come and lecture at my school? For a fee that includes travel time, sure. Every unpaid hour for someone self-employed is lost income. You, the teacher/professor are earning a salary, paid sick and vacation days and, if lucky, a pension. Yes, I get that being invited to share my knowledge is an honor. I do. But my bills don’t care.

Will you speak at our annual conference? Of course we’ll pay you a fee and all travel expenses. You got it!

Are you available to offer coaching or editing — what do you charge? $150 to 200 an hour. When do we start?

For those of you who may still want to write/sell a book or two or three — here’s a very cool blog post with advice from Joyce Carol Oates who suggests the best way to develop a strong sure authorial voice (and readers hungry for more of it) — blog!

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