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Posts Tagged ‘writers’

Meta post: my webinars, classes, blogging schedule — welcome new followers!

In behavior, blogging, books, journalism on August 25, 2014 at 11:41 am

By Caitlin Kelly

I learned how to canoe at camp -- useful when we went to Nicaragua

On assignment this year in rural Nicaragua

Just a few housekeeping notes, for followers both longtime and new (thanks!)…

For the past five years, I’ve been posting faithfully three times a week, sometimes more.

Pooped! (Hint: please spend some time poking around the archives, where you’ll find plenty of material, often on books, writing, publishing and freelancing, often titled The Writer’s Week.)

For the nex few months I’ll likely be posting once every four or five days — not every two days — as I’m now teaching three college classes and will be spending a lot of my time preparing for them, teaching and grading students’ work.

So please don’t feel neglected and/or abandoned!

I also offer six webinars on various aspects of writing, blogging and freelancing, details here. They cost $125 for 90 minutes via Skype or phone and satisfied students have come from, literally, across the world — New Zealand to Germany.

I can schedule these any time that suits you, including days, evenings and weekends.

I also coach other writers individually, answering pretty much any question you’d like to throw at me about journalism, writing, publishing non-fiction commercially, memoir. Happy to read your pitches or work-in-progress, be a “first reader”…

I charge $150/hour (with a one-hour minimum), and will be raising that rate to $200/hour in January 2015.

My story in July 2014 Cosmopolitan (U.S. edition)

My story in July 2014 Cosmopolitan (U.S. edition)

I’m teaching writing this fall at Pratt Institute in Brooklyn and at the New York School of Interior Design; I have also taught writing at Pace University, New York University, Concordia University and Marymount College. As the author of two well-reviewed non-fiction books and hundreds of newspaper and magazine articles, for places like The New York Times, Cosmopolitan and Marie Claire, I know what it takes to succeed in this highly-competitive business.

What can I do to help you? Please email me at learntowritebetter@gmail.com.

Ethics, schmethics! (But, seriously…)

In behavior, blogging, business, culture, journalism, Media, travel, work on June 27, 2014 at 12:46 pm

By Caitlin Kelly

Do you trust what you read, hear or see in the mass media?

THINK LIKE A REPORTER

Even blogs?

A Gallup poll of 1,000 Americans a few months back says no:

Their findings: just 21 percent of the people surveyed ranked newspaper reporters with high or very high honesty and ethical standards. Next came lawyers, tying with 21 percent, followed by TV reporters at 20 percent, then advertisers at a miserable 14 percent.

Just so we’re clear, here. I work as a journalist and often write for The New York Times, which sends out a long and detailed ethics code it expects all freelance contributors to adhere to. Interestingly, though, every freelancer — whether an artist, writer or photographer — is completely vulnerable to the whims of their individual editor, some of whom have been abusive indeed: abruptly killing stories, (which cuts our fees dramatically), or sitting on unpaid invoices for months.

One of the paper’s more challenging demands, for example, is that no freelance writer can ever accept a paid trip to write a travel story, (even for another publication or outlet)  — which leaves its travel section open only to people with deep-enough pockets to jet off to exotic destinations and pay all their food and lodging as well.

One writer, Mike Albo, lost a nice weekly column in the Times after he took a paid trip to Jamaica; he turned it into a very funny, and very accurate one-man show, The Junket, which I saw and admired.

Welcome to the economic costs of ethics!

Another issue the Times is fussy about, and which seems fair to me, is not interviewing friends, relatives or groups in which you have a financial interest — i.e. your brother-in-law’s fab new company.

On this blog, I occasionally mention companies, products and experiences I’ve enjoyed — none of whom pay me to do so. If and when I’m able to get sponsored posts, I’ll be very clear who’s paying me to say what.

So when I read or listen to “news” of any sort, I expect to be told of any potential conflict of interest, even though that’s unlikely.

If someone takes a freebie, then raves about said item or experience, they need to come clean to their audience.

I once attended BlogHer, an annual conference that attracts 5,000 bloggers. I didn’t much care for it, although it’s obviously hugely popular.

The reason I would not go back was the exhibition hall, where women thronged the booths to collect as much free loot as they could carry. That’s not why I write or blog.

It’s also not what journalists do.

trust-torn

Have you followed the excruciating behavior — and criminal trial it led to —  by UK editors Rebekah Brooks and Andy Coulson?

Here’s Ken Auletta in The New Yorker:

A British jury has declared Rebekah Brooks, the former editor of the News of the World and executive at News Corp., not guilty of criminal charges. She had been charged with participating in the paper’s phone-hacking practices, for covering up evidence, and for involvement in payoffs to silence the police or solicit their help in fetching fresh news stories. At the same time, they found Andrew Coulson, Brooks’s successor—who went on to serve as communications director for the Prime Minister—guilty on charges of conspiracy to intercept phone messages. Stuart Kuttner, the paper’s former managing editor, was also found not guilty; charges against some of the editors’ other colleagues have yet to be resolved. But a criminal case is not the final word on whether either editor, or News Corp., nor much of the British tabloid press, has betrayed the principles of journalism.

Ethical failures may not merit a jail term; they do merit a spotlight. In 2011, Prime Minister David Cameron appointed Sir Brian Leveson, a prominent judge, to call witnesses to inquire into the culture and ethics of the British press. A year later, Leveson issued a report than ran more than two thousand pages.

Other recent ethics scandals have depressed and dismayed many, like the discovery that Cambodian human rights advocate Somaly Mam had been less than truthful.

From TheAtlantic.com:

Now Margaret Sullivan, the public editor of The New York Times, is calling on Kristof to “give readers a full explanation” of his reporting on Somaly Mam, the celebrated Cambodian anti-sex-trafficking activist who, according to a recent Newsweek expose, fabricated parts of her story and those of some of the alleged victims she advocated for. The revelations have disillusioned many of Mam’s loyal supporters and left the press looking gullible. Just as importantly, they’ve highlighted the public’s seemingly insatiable desire for heroic narratives—and the willingness of many in the media to provide them.

Kristof was hardly alone in promoting Mam and her initiatives. Several respected outlets, including Newsweek, have played handmaiden to her celebrity. Consider just a partial list of media-bestowed accolades: Mam was named a CNN Hero and Glamour’s Woman of the Year. She was included in the Time 100, Fortune’s Most Powerful Women, Fast Company’s League of Extraordinary Women—the list goes on. When stories like hers crumble, however, few in the media pause to examine how they could have been so thoroughly duped. Fewer still acknowledge their complicity in perpetuating stories that were too good to check out.

And this, from Salon, about non-profits who are also not revealing their own ethical bonsai:

Partnerships between NGOs and big-brand companies are developing even faster than those with energy and pharmaceutical corporations. Environmentalists have led the way, collaborating with, and accepting money from, big-box retailers and brand manufacturers. The Environmental Defense Fund blazed a trail in 1990 by partnering with McDonald’s to phase out the restaurant chain’s Styrofoam packaging. Today such partnerships are ubiquitous. IKEA works with WWF as a “marketing partner,” providing funding through the Global Forest and Trade Network to “create a new market for environmentally responsible forest products.” Conservation International works with Starbucks on sourcing coffee beans and with Walmart on tracking the sources of the company’s jewelry products. Monsanto and The Walt Disney Company are two other “featured” corporate partners of Conservation International (as of June 2013).

Executives from these companies also sit on the boards of environmental NGOs. As of June 2013, the board of trustees of the Natural Resources Defense Council’s includes Robert J. Fisher, past Chairman of the Gap board of directors, and Alan F. Horn, current chairman of The Walt Disney Studios. Neville Isdell, former CEO of Coca-Cola, is chairman of the board of the U.S. branch of WWF (known in the U.S. as the World Wildlife Fund) (as of June 2013). Rob Walton, chair of Walmart, also chairs the executive committee of Conservation International’s board of directors, which, as of June 2013, includes Paul Polman of Unilever (current chief executive), Heidi Miller of JPMorgan Chase (retired former president), and Orin Smith of Starbucks (retired former CEO).

Social and human rights organizations have generally been less receptive to partnering with big-brand companies. But this is changing, too.

I tend to be a fairly trusting person — until I get burned — as I recently was by a fellow blogger who really should have known better than to try to screw me.

I’ve sent her several un-answered emails asking her to do the right thing.

Many of you already read her blog, filled with cute personal stories and a you-go-girl! flavor. She blogs about writing and how to become a better writer and is very popular; last time I looked, she had almost 30,000 followers.

I used to read her blog and enjoyed it.

Then she reached out to me, after months of my comments, and asked me to teach for one of her on-line conferences. I did, offering my time and talent to nine of her students — unpaid. In return, she said, I could  guest post and promote or link to my own classes.

I fulfilled my part of the deal.

She never did.

What ethical breaches have you recently faced?

Do you care if people behave ethically toward you or others?

 

 

Buy my books! (The gentle art of self-promotion)

In blogging, books, business, culture, journalism, US, work on June 16, 2014 at 12:43 am

By Caitlin Kelly

malled cover HIGH

Here’s an interesting discussion, from The New York Times Book Review, about whether or not authors should run around promoting themselves and their products books.

Here’s James Parker on why it’s such a bad idea:

She must explain herself. He must sell himself. To a gifted minority it comes naturally; to the rest, it really doesn’t. Hence the tremendous awkwardness that often attends these sorties into the national mind. Author photos, for example, are invariably ghastly: pouting, bedraggled or staring down with blazing eyes from the spire of genius, the author is basically saying (or trying to say): “Trust me. I’m worth it.” As for media appearances, any interview in which the author doesn’t swear uncontrollably or break into loud sobs must be considered a public relations triumph.

Having written two non-fiction books, one before the age of social media – “Blown Away: American Women and Guns”, published in 2004 — and Malled, in 2011, I’ve been around that block.

He’s right.

People who choose to write for a living generally prefer to withdraw into their own heads and work at their own pace.

If we were super-chatty extroverts, we would have gone into PR.

If we really loved having our photo taken or being witty in two-minute soundbites, we would have chosen a career in television. Trying to boil down nuance into seconds is difficult and scary as hell — and I’ve done a fair bit of television and radio promotion for my books, whether BBC radio and television, NPR or Al Jazeera America.

And “the public” can be brutal, (see: amazon “reviews”), ignorant and brutally ignorant of what it takes to even get a book commercially published. Authors often get asked to speak at someone’s lunch or alumni group or women’s club, unpaid.

Yet if your book sells poorly — fewer than 10,000 copies — your odds of an agent repping you, or any publisher touching  your next attempt shrivel very quickly.

So we feel compelled to sing and dance and do blog tours, even if that’s about as appealing as gum surgery.

Here’s Anna Holmes taking the opposite view:

Book promotion can offer a feeling of agency for authors trying to find their way in an industry that can seem otherwise fickle, opaque and unmeritocratic…

And the readers, really, are where it’s at. There’s nothing more rewarding than taking — or making — opportunities to connect with potential readers face to face or, thanks to the rise of the Internet, pixel to pixel. In fact, I consider book promotion as much of an obligation as proofreading a manuscript. Writing is, in itself, an act of engaging with others, of seeking connection over mere expression. If you were to put a book out into the world, which would you rather have — conversation or silence?

Holmes is being super-polite; “unmeritocratic” is Times-speak for:

How did that piece of shit ever find a publisher?!

I have two friends who head the publicity departments of two major American publishers. I love them as friends, but to hear their insiders’ view of this business is blood-chilling. One told me recently she read a proposal so incompetent she said, “Not a chance.”

Yet the house bought it for a lot of money, because the writer already has a huge following for her website — i.e. demand for her product.

I was intrigued when I started to follow writer Sarah Salway’s British blog, Writer in the Garden, and decided to follow her on Twitter — and read the bio’s of the many highly-accomplished UK writers she follows. Their self-presentation was almost uniformly witty and self-deprecating, a style I used to employ when I moved from Brit-inflected Canada to the U.S. — and to chest-thumping New York City, aka Braggarts ‘r us!

If you’re shy and quiet and reserved about your work here, hang it up kids, because you’re probably going to stay invisible and powerless.

In our noisy, crowded, you-only-get-six-seconds’-of-my-attention culture, introverts can have a tough time getting their books attention, reviews and sales.

I have to say, on balance, I side with Holmes. I’d rather initiate a convo with my readers than sit around waiting for someone to find my books.

And then, suddenly, it gets real…

In behavior, blogging, domestic life, family, life, love, women on June 11, 2014 at 3:48 am

By Caitlin Kelly

IMG_0414

It was a sad, sudden shock to read this from a fellow blogger recently:

It’s raining, and the sky is overcast.  I cried.

I woke up to an empty apartment.  The water leaking from the ceiling is hitting a tin bucket, sending out an echo.  I cried.

Today, I am not strong.  But I’m giving myself permission to feel it all.  And I’m not so sure that’s weak, either.

It turns out, losing what feels like home is much more difficult than I thought.  Buddy.  Georgia.  They were my home.

I respect him and what we had far too much to shell out details to a semi-faceless-web, but I feel that to move on, I have to say this “out loud”; Georgia and I have gone our separate ways.

The blog, Key and Arrow, written by a young schoolteacher in Austin, Texas, has been a source of pleasure for me for a while now. Every Monday, she posts “Seven Things”, a recap of seven pleasures from her past week, charming and inspiring, with lots of photos of meals, her man, her dog…

Now the man and dog are gone and I, too, feel a little bereft.

The Internet is odd that way, all this uninvited intimacy with strangers, people we will likely never meet in person, but whose children and pets and lives become a part of ours for a while, possibly for years.

FINGERS ON KEYBOARD

Some people disclose a stunning amount in their blogs, as I have occasionally as well, including infidelity, mental illness, family strife and addiction. The Internet sometimes feels like a safe place to park difficult and complicated feelings, hoping against hope that someone else out there will read you and say:

“You, too? I thought that was only me!”

Admitting publicly, especially to strangers, that your life is actually complicated and difficult takes guts. We’re not all perky and shiny all the time, and blogs that reveal little of the writer behind it quickly lose me. There’s plenty of that faux fabulousness on Facebook already.

But doing so also means trusting that others will read you with compassion and empathy  — not schadenfreude and voyeurism. (It happens.)

It takes trust.

I like that it demands trust, as when intimacy is met with kindness, friendship blossoms.

In the past few years, I’ve become friends with several readers of Broadside and plan to finally meet and visit with two of them, both living in England, this winter; both moved from reader to new friend after I posted this very dark and personal piece about my mother.

I find these web-created friendships sustaining, as sometimes people thousands of miles away better comprehend us than our own families, colleagues or neighbors.

Do you feel close to anyone whose blog you read?

Or to your blog followers?

 

 

The (latest) book I just couldn’t finish…

In behavior, books, culture, journalism, Media on May 25, 2014 at 1:43 am

By Caitlin Kelly

 

photo(45)

Gah!

The fines alone for keeping this book out of library too long — I could have bought it.

And, too ironic, the title: The Sense of an Ending by Julian Barnes.

It’s not even a very long book. I tried!

I just didn’t care about any of the characters. I didn’t find the plot, such as it was, compelling. Nor was the writing especially beautiful.

And it won the 2011 Booker Prize. Oh, well.

I just saw a friend’s post saying she couldn’t finish Donna Tartt’s latest, The Goldfinch.

I’ve tried several times to penetrate Bel Canto, by Ann Patchett and gave up.

Yet I am still slowly reading, and enjoying, Atonement by Ian McEwan, one of my favorite writers and recently (somewhat) enjoyed The Woman Upstairs by Claire Messud.

I put off for years reading The Master and Margarita by Bulgakov, but couldn’t put it down and loved it.

What book(s) have you simply given up on halfway through — and why?

It may be creative, but, hell yes, it’s still work!

In art, beauty, behavior, books, business, culture, design, film, journalism, Money, music, photography, US, work on May 13, 2014 at 12:58 am

By Caitlin Kelly

Time to let go, at last

Did any of you catch this recent interesting piece in The New York Times?

The way we habitually think and talk about these matters betrays a deep and venerable ambivalence. On one hand, art is imagined to exist in a realm of value that lies beyond and beneath mere economic considerations. The old phrase “starving artist” gestures toward an image that is both romantic and pathetic, of a person too pure, and also just too impractical, to make it in the world. When that person ceases to starve, he or she can always be labeled a sellout. You’re not supposed to be in it for the money.

On the other hand, money is now an important measure — maybe the supreme measure — of artistic accomplishment. Box office grosses have long since become part of the everyday language of cinephilia, as moviegoers absorb the conventional wisdom, once confined mainly to accountants and trade papers, about which movies are breaking out, breaking even or falling short. Multimillion-dollar sales of paintings by hot new or revered old artists are front-page news. To be a mainstream rapper is to have sold a lot of recordings on which you boast about how much money you have made selling your recordings…

This is something I think about a lot.

My father, still alive at 85, was a respected maker of films and network television, as was my stepmother. My mother worked as a journalist.

It never occurred to me that “artist” and “starving” belonged in the same sentence. Nor should they!

This notion that being creative means penury or 1%-land is absurd. We don’t expect or require this of others — the middling executive, the stalled lawyer, the so-so administrator. The world is filled with people doing their best and never hitting the heights, nor surviving on ramen in a group squat.

More, from the Times’ piece:

Inexpensive goods carry hidden costs, and those costs are frequently borne by exploited, underpaid workers. This is true of our clothes and our food, and it is no less true of those products we turn to for meaning, pleasure and diversion. We will no doubt continue to indulge all kinds of romantic conceits about artists: myths about the singularity of genius or the equal distribution of talent; clichés about flaky, privileged weirdos; inspiring tales of dreamers who persevered. But we also need to remember, with all the political consequences that this understanding entails, that they are just doing their jobs.

I’ve been writing for a living — sometimes for a nice wage, sometimes for a much-less-amusing one — since I left university. But I’ve never cracked that sexy glass ceiling of the six-figure income.

malled cover LOW

Talent and hard work, prizes and fellowships — got ‘em. There are few direct correlations between the standard metrics and creative success, let alone buckets ‘o cash. Your ability to schmooze, to accept and perform work you find creatively grotesque, to suck up abusive client behaviors — these, too, factor considerably into who will (quickest) ascend the greasy pole of fame and fortune.

The creative life is one that many mythologize or fantasize about: waking up at noon to daub a canvas or noodle about with your screenplay. How lovely, how freeing to flee the grim confines of cube-world and the predations of The Man.

Snort!

Every time I put on a pair of shoes, or eat a meal, I touch the direct reflection of talent and hard work — it produced the income that keeps me housed, fed, clothed and will fund my retirement.

Making art — of any kind — in no way excuses the artist from the costly necessities of life, no matter how cool or offbeat our lives and work may appear to others choosing a different vocational path.

One of my favorite books is The Creative Habit, by American choreographer Twyla Tharp, who has made her career by — as she eloquently puts it — walking into an empty studio and making a dance.

In the end, there is no ideal condition for creativity. What works for one person is useless for another. The only criterion is this: Make it easy on yourself. Find a working environment where the prospect of wrestling with your muse doesn’t scare you, doesn’t shut you down. It should make you want to be there, and once you find it, stick with it. To get the creative habit, you need a working environment that’s habit-forming. All preferred working states, no matter how eccentric, have one thing in common: When you enter into them, they compel you to get started.”
Twyla Tharp, The Creative Habit: Learn It and Use It for Life

Creative work absolutely is work, even if/when it doesn’t earn enough to buy you a house or a shiny new car — or any car, ever — or the plaudits of The Right People.

And holding fast to principle — creating something you imagine to be of lasting cultural worth, not merely sating contemporary appetites or shoveling cash at your expenses — remains a difficult challenge for many artists faced with the same costs of heat, fuel, clothing, food and housing as the rest of the workforce.

Jose and I recently saw this terrific 1987 play, The Substance of Fire, about a New York City family-run publishing house and its internal battle over this issue.

IMG_20140512_122236059

Here’s a post I wrote about this in 2011, which was chosen for Freshly Pressed.

I ask whether we should focus on being productive (look what I made!) or creative (which might be publicly inaudible and invisible for months or years, producing no income):

I’m not persuaded one can be both all the time.

We all need time to think, reflect, ponder, meander, take some detours, some of which — being immediately unproductive — lead into dead ends, some of which lead us off into totally new and hugely profitable (financially or creatively) directions.

Shutting down the production line for a while — silence! solitude! no immediate income! I’m wasting time! — can feel terrifying.

It’s absolutely necessary.

Do you work full-time in a creative field?

How’s it going?

How do you measure your success?

LAST CHANCE FOR WEBINARS!

SATURDAY MAY 17:

Conducting a Kick-Ass Interview (what’s the one question you must ask?)

Crafting the Personal Essay

Finding and Developing Story Ideas

Please sign up here.

The writer’s week: 131-yr-old magazine killed and a last-minute TV gig

In behavior, blogging, books, business, journalism, Media, work on April 27, 2014 at 12:06 am

By Caitlin Kelly

Sunday

Into Manhattan to see a fantastic play, The Junket, written by Mike Albo, a fellow freelance journalist who used to write a popular shopping column in The New York Times Styles section — earning him $1,800 a month — until he went to Jamaica on an ill-advised press trip. The Times fired him for a breach of its ethics code, (which is a long, detailed and fairly intrusive document for people not on their staff), and Albo wrote a funny, tart one-man show about it.

I meet an editor from a local paper, who comes out for dinner with us after the show; she mentions, halfway through the meal, she has a story to assign and needs a writer. I mention I’m available and win an assignment in the middle of our meal.

Monday

I have to find sources for a story so I turn to my two usual places: HARO, which stands for Help A Reporter Out, and my large network on LinkedIn.

Tuesday

Chasing down pitches made to a few editors, invoicing for work completed last week, getting ready to two days at the annual conference of the American Society of Journalists and Authors. I’m really looking forward to seeing dear old friends from all across the country and from my own country, Canada.

Freelancing is lonely and isolating, working alone at home all day every day, and while writers talk often by Facebook, Twitter and private listservs, there’s nothing better than a huge hug and a chance to cheer each other face to face.

Jose’s 30-year-old duffel bag, which I took with me to Nicaragua and shredded by dragging it on the ground, comes back freshly repaired by manufacturer Mountainsmith, in Boulder, Colorado. Between us, as two travel-hungry journo’s, Jose and I have a lot of luggage!

photo(46)

 

Wednesday

I head into Manhattan to meet Linda Marsa, an award-winning science writer whose latest book” Fevered” is amazing. I have no specific interest in climate change, (other than trying to adapt to it), so I agreed to review and write about her book as a gesture of friendship. But it’s so well-written, deeply-reported and compelling that I couldn’t put it down — and when the NYT finally reviewed it, was thrilled for her.

I just returned a few weeks ago from Nicaragua and she had just returned from Belize, so — even though we’d only met once before, at last year’s conference — we had plenty in common to talk about.

It’s comforting and fun to talk to a woman as passionate and driven as I am, even after decades in this crazy business. I tell her I hope to retire in a decade and she laughs, kindly.

“You love this business,” she says. “I do?”

“You just have to get rid of the bullshit.”

And she’s right.

We go to a trendy West Village Italian restaurant for lunch and order the chicken — JW chicken. Who the hell is JW? The waiter points proudly to a man sitting two tables away; the chicken is named for him. It’s delicious and juicy, but it’s just chicken! We order a side order of potatoes for $9. Nine bucks! They’re delicious and crunchy but it’s a small portion of…potatoes.

New York sometimes feels like a wallet-thinning machine.

Thursday

Day one of the conference and I’m on the 7:22 train from our suburban town. I normally don’t even get out of bed before 8:00! But it’s good to get dressed up and meet my peers.

The very first person I see — of the hundreds who have arrived — is an old friend who is another science writer, Dan Drollette, who’s had a terrific career, winning a Fulbright and then working for four years in Geneva at CERN. I tell him I’m eager for more international assignments and he offers a fantastic lead.

Like every conference, some panels are better than others. Linda’s, on long-form narrative journalism, assembled three extraordinary writers who talk about the many challenges of reporting their books, including fear of personal injury, even death. It’s exciting to sit a few feet away from some of the best in our business and hear them speak.

Huge news — the death of Ladies Home Journal, a 131-year-old women’s magazine, one of the “seven sisters” of American mass-market women’s magazines, costing 32 editorial jobs — people who will now enter a crummy job market for journalists and/or compete for freelance work.

My husband, photo editor for The New York Times business section, runs photos with a fun story about companies whose products have sassy names, like this cereal, made in the same small British Columbia town where my mother lived for years.

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Friday

At the conference, I run into a writer from Montreal I met there in February 2013 who introduces me to a blogger from North Carolina I’ve been following for months, who offers to help me with some questions. The Montreal writer also mentions a potentially useful conference in Toronto in June — it’s $1,300 though, a fairly huge sum for me.

The two days here cost me $358; unlike others, all I have to do is take the commuter train in ($20) and walk two blocks, saving me probably $1,000 in additional airfare, meals and hotel costs.

Saturday

Having a horrible time lining up a final source for another story due two days after that one. I keep finding people and they keep refusing to participate. That’s unusual and stressful. I can’t write without sources!

At 11:15 a.m. — I’m fried from a busy week and ready to chill out — the phone rings.

It’s Al Jazeera America, doing a segment on American gun culture, seeking an expert to speak on television today at 4:00 p.m.  We arrange for car service to come and get me, (normal when TV needs you, and it’s an hour’s drive door to door from my home), and discuss their questions in advance.

I rush to a local hair salon to get my hair looking TV-ready; they will do my make-up. Good thing I have a few clean dresses always ready to go.

I’m given 3:30 to speak — a long time in television — but the host of the show asks me none of the questions I’ve discussed with the producer. I give it my best anyway, buy a bag of sugared peanuts from a street vendor, then slip back into the waiting car.

Time to go home and eat Jose’s fried chicken.

 

Want a free speaker? Eleven reasons authors might say no

In behavior, blogging, books, business, culture, journalism, life, Media, Money, work on April 11, 2014 at 12:52 am

By Caitlin Kelly

Many of you dream of becoming a published author — and some of you already are.

It’s a very cool accomplishment and one to be proud of.

I’ve published two well-reviewed non-fiction books and I still love sharing them with audiences. I really enjoy public speaking and answering readers’ and would-be readers’ questions and hearing their comments.

malled cover HIGH

But, while it’s terrific to get out there and share your story, and that of your book, you’ll also get a pile ‘o invitations to speak for no money.

A new service (and I’m not A Big Enough Name for them to want me, sigh) is paying NYC-area authors $400 (and pocketing $350 of the $750 fee) for bringing authors to local book clubs.

Says Jean Hanff Korelitz:

“There were so many writers I know and admire who I also knew would appreciate any income at all,” she said in an email. “Most of us, whether or not we are ‘successful,’ really struggle financially in this city. Also, we’ve reached this point at which we’ve come to assume art should be free, and copyright is under assault, etc., and the bald fact is that the artist has to live, too. So I really liked the idea of creating (or at least extending) a new income source for writers.”

Here are some reasons I now say “No, thanks” to most of the people who want my unpaid time, some of which might apply to you as well:

Your audience isn’t going to welcome my ideas

I learned this early, the hard way — speaking unpaid, to boot. Someone I’d interviewed for my retail book, “Malled”, asked me to address his annual conference. He, the CEO of a wildly successful software firm, had about 75 people flying in to Las Vegas, expecting to hear updates on the labor management software they buy from him. They weren’t — even though the CEO cared as passionately as I — the least bit interested in how to better hire, manage and motivate retail associates, my central message. The room was distinctly frosty.

Yes, I got to stay at the Bellagio. But this proved to be a serious mismatch. Next time, I’ll take the psychic hit, but only softened by a four-figure check.

I’m not fond of flying, especially turbulence

Are you eager to jump on a plane heading anywhere, unless it’s a business or first-class ticket with a car and driver waiting at the other end? It rarely is for midlist authors.

I make no money selling books

Non-authors have no clue how the publishing world functions, and assume that every book we sell means money in our pockets. It doesn’t! If you have commercially published a book, you have been paid an advance. Only after you have paid off the advance, (and you’ll make maybe 10% of the cover price of each book you sell), will you ever see another penny. Most authors never do.

A “great lunch” is really not an appealing offer

Seriously. I know you mean to be kind, but I can buy my own food and eat it on my own schedule.

Some of us loathe and fear public speaking

I don’t, but many authors do. Ours is a solitary business, one spent alone at home huddled over a notebook or computer. We spend most of our time thinking, writing, revising. We chose this business because it suits our nature. So standing up in front of a room filled with strangers — whose comments and questions can be quite weird or rude — can be stressful. Why bother?

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Your audience is too small

Here’s the math. On a good day, I can sell my books to one-third of the room; i.e. if there are 30 people attending my presentation, 10 will usually buy my book, if 100, 30. Most audiences are small, fewer than 50 or 60 people.

The odds of someone in the room being willing and able to pay me to do the next gig? Slim to none. And I’ve still lost half my workday.

Your audience isn’t my audience

Even if you’ve gathered 100 or 200 or 300 people, are they the people most interested in my topic? If not, I’m an annoyance, and their lack of interest in my work — let alone a passion for the issues  I care deeply about — creates a headwind I have no stomach for. It’s emotionally draining for me and it’s no fun for them. If you’ve scheduled me with several other authors, as is often the case, their audience may be completely different from mine.

It costs me time and money to do this for you

You’ve asked me to donate at least three or four hours of my workday — probably driving 30 minutes each way, (plus the cost of gas), to sit for several hours through lunch and socializing, speak, answer questions and sell and sign books. That’s a day’s paid work wasted. I’ve actually had a major commercial organization in another country insist they couldn’t pay me a penny, even travel costs, to speak at their annual conference.

If you perceive so little value in my time and skills, I’m staying home, thanks.

Your competitors pay!

I drive five minutes to my local library — where my friends and neighbors show up  by the dozens — and still get paid $50. Local women’s clubs pay. I was paid $8,000 to speak at a conference in New Orleans in 2012. Yes, really.

If you have to, sell tickets at $10 each, but your payment shows respect for my time, skills and experience. Whatever you feel, we don’t necessarily consider it a privilege or honor to talk about our books to people who don’t value our time.

Why exactly do you, and your audience, expect free entertainment from us?

I don’t believe in your cause, the one you’re selling my brand to win attendance

I already donate my time and money to causes I personally believe in. Unless I’m passionate about yours, and eager to help you raise funds for it, I’ve already made my pro bono commitments.

malled china cover

I’m busy!

It’s that simple.

Mourning two journalism greats: Anja Niedringhaus and Heather Robertson

In beauty, business, culture, journalism, news, photography, travel, war, women, work on April 7, 2014 at 3:01 am

By Caitlin Kelly

We recently lost — we being the global community of journalists — two women who made profound differences in the lives of their many grateful editors, colleagues and readers.

Too often, journalism appears to be a business dominated by men: publishers, editors-in-chief, front-page bylines.

Talented, brave women also shape much of what we see, hear and feel.

One, shot dead while sitting in a car in Afghanistan, was Anja Niedringhaus, 48, a news photographer from Germany; in the car with her, also shot (but recovering) is Associated Press veteran correspondent, and Canadian, Kathy Gannon.

Heather Robertson

Heather Robertson

The other, Heather Robertson, is a Canadian journalist who led a life-changing lawsuit against Canadian publishers who, in a land grab, decided to “re-purpose” thousands of articles and earn handsome profits from them — without bothering to share those profits with the writers who had actually created them and their economic value.

Two lawsuits took decades to move through the Canadian courts, but they gave many writers fantastic windfalls; I got two five-figure payouts thanks to her work, which allowed me to breathe more easily in lean times, which every freelancer faces at some point.

Here’s Heather’s obituary from The Globe and Mail,written by my friend, Toronto writer David Hayes:

“Heather was a Canadian nationalist and a feminist,” says her friend and fellow writer, Elaine Dewar. “Her voice was clear, honest and rigorous in a way that was uncommon at the time.”

She embodied her grandfather’s crusading convictions outside of her writing life, too. Aware that writers were underpaid and often treated churlishly by publishers, she co-founded both the Writers’ Union of Canada and the Professional Writers Association of Canada. Her biggest coup, though, came in the 1990s when she became the lead plaintiff in two lawsuits against the country’s largest media corporations, including The Globe and Mail, over the electronic rights of freelance journalists. (Ms. Dewar remembers that Ms. Robertson was smart enough to be afraid of the responsibility and brave enough to ignore her doubts.) The eventual settlement of more than $11-million remunerated many freelancers for lost income and established that publishers could not simply re-purpose a writer’s work on databases or the Internet without credit or payment.

Here’s a long, thoughtful appreciation of Anja — with many of her photos — from The New York Times’ Lens blog:

She was long accustomed to the field, and to the dangers getting to it, and back to it. She wrote an essay, ‘Emotions Speak Through Images,’ for Harvard University’s Nieman Foundation for Journalism, in which she wrote of her compassion for civilians she met in Bosnia, Iraq, Gaza and elsewhere. She said she wanted to ‘understand the situation through their eyes’ during an American raid on a house in Baghdad in 2004. But she was also struck by the youth of the American Marines, ‘just out of school, young boys.’

In a passage, she described how after the 2003 invasion of Iraq she slipped across the border from Kuwait into Basra by hiding inside a Kuwaiti fire brigade truck, then joined up with her A.P. colleagues.

“I remember watching a fierce battle around the city’s university. Shells started to land nearby, and most journalists left the scene,” she wrote. “I had just put on my bulletproof vest when another shell landed so close to me that it injured three of my colleagues. I escaped with bruises and was able to drive them to safety in our Jeep, even though it was also hit, and two of its four tires were flat. One of my colleagues, a Lebanese cameraman, had shrapnel close to his heart and was immediately operated on by a British Army doctor in a makeshift tent. We were flown out to Kuwait for further treatment. Three days later I returned to Iraq in a rented Jeep from Kuwait.”

And, another, from AP colleague David Guttenflelder:

I honestly don’t think that the AP could have covered that war without her influence. Our entire staff was raised in her image. I’m sure that even now, when they go out the door with their cameras they ask themselves “What would Anja do?” I think maybe every AP photographer has asked themselves that at one point…

“She was one of the best people I’ve ever known. I was so lucky to have known and worked with her. I’m just one of countless people all over the world to have loved Anja. We are all totally devastated,” Guttenfelder said.

Readers — a decade later. This is why we write

In art, blogging, books, culture, journalism, life, Money, work on March 8, 2014 at 12:05 am

By Caitlin Kelly

A check arrived this week that left me so excited I burst into tears.

It wasn’t the amount on the check — $491.00 Canadian — but its source, a Canadian gift to authors called the Public Lending Right Program. If your books qualify, (only those published within the last 20 years), you can register your work and receive, in effect, a royalty paid out once a year for the public’s use of your books through Canadian libraries.

malled cover HIGH

The enrolment period is open now, until May 1. Maybe your works qualify!

I was also thrilled to receive a payment that didn’t feel covered with blood and sweat, the way so much of my work now does.

The publishing/journalism business today too often feels less like a creative endeavor than a protracted and wearying battle — rates remain low, publishers pay late and editors refuse to negotiate contracts that claw back 3/4 of your fee if  they decide they just don’t like your final product, even after multiple revisions.

One Canadian friend, with four books in the system, says she used to make a pretty penny from the sale of her intellectual property. A book’s advance, ideally, is only the first of an ongoing revenue stream from your work; with Malled, I also earned income from a CBS television option and multiple, well-paid speaking engagements.

Like most mid-list authors, I’ll never “earn out”, repaying my advance and earning royalties, so every bit of ancillary revenue from each book is very welcome.

Twenty-eight countries have a similar program to Canada’s, with Denmark leading the way in 1941.

Not, sorry to say, the United States.

It’s a sad fact that writers here are not considered successful unless they sell tens of thousands of copies of their books, a bar that very, very few of us will ever be able to clear. Not because our books are boring or poorly-written or sloppy. They’re too niche. They’re too controversial. They’re too challenging.

Or, more and more these days, with the closing of so many bookstores and newspaper book review sections, readers simply never discovered they even exist, which makes endless self-promotion even more necessary than ever.

Here’s a new website to help readers discover year-old books  — called backlist books, in the industry — they might have missed.

And another, focused on business books.

There’s a fascinating resource called WorldCat.org — do you know it? If you’re an author, you can search it to see where your books have ended up; mine are in libraries as far away as New Zealand and Hong Kong.  A friend once sent me a photo of three copies of my first book, Blown Away, on the shelf in a Las Vegas library. I felt like waving.

Measuring your worth and success as a writer solely by your financial income is unwise. But if you measure your books’ value by the number of readers reaching for them, even a decade after publication — as people clearly did with this statement, for my first book, Blown Away: American Women and Guns — you can enjoy a different sort of satisfaction.

That first book came out in April 2004, still finding readers. Certainly, gun use and violence in the United States is an ongoing issue  — I knew that when I chose my subject.

My second book, Malled: My Unintentional Career in Retail came out April 2011 and in China last July. According to this PLR statement, it, too, is still being read; in this rough economy, many people have tumbled from well-paid jobs into low-wage, hourly labor.

Our books feel like dandelion seeds, something light and ethereal blown hopefully into the wind. Will they take root and bloom and spread, our ideas heard and discussed and maybe even remembered?

Beyond our sales figures, authors never really know who’s reading us.

Having proof of ongoing readership and influence?

Priceless.

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