Get out your wallets! If you don’t, the American economy isn’t going to recover any time soon. It relies on us consumers to keep it humming. So say all those beleaguered retailers. Buy something, damn it.
Funny thing, frugality. It means spending very little. Living within or below your means. Totally alien behavior for the past decade and so, so annoying to all those companies who need to us spend money, even if we actually don’t have it.
Today, with a payment finally in hand, I treated myself to a few of the micro-luxuries I can still afford, not put on a credit card and see immediate pleasure from. I blew $30 (plus $6 tip) on a pedicure and caught up with Helena, still fighting with her freshly-divorced husband and still sharing the house they can’t sell. Spent $6 getting the car washed and $1 to vaccum it; sorry, Wall Street, we’re not buying a new/used vehicle any time soon. Enjoyed a Chinese lunch for another $7 and blew the big bucks, $42.99, across the street at our local gourmet store, run by Hassan, a lovely, charming former commercial photographer who always presses tastes of cheese and candied walnuts and slices of ham into your weakly protesting hand. I spent my money on small, reliable, delicious pleasures, quickly and easily shared and savored — and spent my money within the boundaries of my suburban town. Tomorrow I’ll take in a bag full of shoes to Mike, the Russian man who runs our local shoe repair shop, and chat about life, and St. Petersburg, where he’s from.
What these endless doom and gloom macroeconomic reports leave out is exactly the sort of micro-level spending I bet many of us are still doing: local, personal, low-key. I loathe chain stores and malls but I still need stuff and I’m happy to put my hard-earned cash into the hands of people whose faces and names I know, whose personality andenergy and skill make my town a haven, and keep our local storefronts filled and functional. Call me old-fashioned, but I really treasure face-to-face, personal commerce. A chance to chat, be social, slow down and make an exchange not only of cash, but a smile, a hug, an idea, a memory.
I’m the consumer driving people like Home Depot mad because, a homeowner who loves projects, I’m not even buying hardware or paint these days. The only major purchase planned for late fall is a new terrace door, the cost of it equaled by the cost of the labor to install it by Michael, our trusty carpenter. But until I’ve lined up the entire cash cost of that purchase, $700, it’s not happening.
So this endless whining that we’re not spending is getting old. Probably like millions of Americans — out of work, underemployed, scrambling for freelance clients in a recession, fearful our still-employed spouse or partner can (and might) get laid off any time without warning — I’m trying to be smart, frugal and cautious. Paying down the credit card debt as fast as possible, since Amex just tossed me and many other loyal (hah) long-time cardholders out of the calm 9.9% fixed APR pool into the sharkpond of 15%+ variable.
Beyond gas and groceries, what, these days — if anything — are you buying or planning to buy?