Curves, Power, Speed And Stamina — Ooooh, Car Lust!

Not for me, but cute...Image by Getty Images via Daylife

What do women want in a car?

From The Globe and Mail:

Studies show that American women spend $200 billion a year at car dealerships and account for 54 per cent of purchases. A 2009 survey by CarMax showed that Canadian women hold sway over 85 per cent of car buys and make 51 per cent of purchases. If a car manufacturer can get women to buy its products then fortune awaits. So, it seemed logical to talk to a few women.

“I want it to get me from point A to point B,” the first said. “And it has to be reliable.”

“The colour,” the next added. “And it has to be roomy.”

Performance and endurance,” the last of three said and then a glimmer caught her eye.

“Women choose their cars for the same reasons they choose their men.”

From the female car-owners’ website

Women spend $300 billion annually on used car sales, maintenance, repairs and service. 51 % of women over 18 are single and are shopping for a car with out a man in tow.

Long gone are the days when the only decision women were expected to make about a new car was which color to choose. Women are now the fastest growing segment of new car buyers and, thanks to the Internet, are more confident, more educated and better prepared to make a buying decision than ever before.

Car dealers have already noticed the effect that the Internet has had on their interaction with female car shoppers. They’ve done their research and usually have information printed out from the Internet so they are more confident in negotiating a good deal. With all the information fully disclosed, women feel they can make their own car buying decision, without bringing a man along. The Internet has certainly been an equal opportunities provider in the world of car sales.

So take a tip from women car buyers who use the Internet to be informed, educated, confident and empowered to negotiate when you hit the dealership. If you take advantage of all the tools available to you, you should walk away with the car of your dreams at a price you can afford.

I’m dying to own another two-seater convertible with a stick. I desperately miss my red Honda del Sol, stolen from our suburban parking lot in August 2002 and pillaged for parts. It’s since been discontinued and I spent the insurance money supporting myself to finish my first book, the loss of one beloved red pleasure subsidizing the next, the red cover of my new “baby.”

As spring begins and the sun is warm, I so long to roar down the highway again. I’d kill for a Boxster, stare longingly at Audis and Z4s and try not to caress anything I see parked. My poor sweetie had to pretend he didn’t know me when I practically hugged the showroom’s Honda S2000 (also discontinued) when we were car-shopping a few years back. Money’s no better right now, so there’s no shiny new/used car in my immediate future.

Owning one gas-sipping nine-year-old vehicle is as green as we can be for now, living in the ‘burbs where a Vespa just won’t cut it for all our needs. Our old Subaru Forester serves us well, but sexy? No.

When you go looking for a car, ladies, what does it for you?

9 thoughts on “Curves, Power, Speed And Stamina — Ooooh, Car Lust!

  1. geekysarah

    I had the pleasure of being able to buy my first new car almost 2 years ago. I was in college, and it had to be cheap cheap because I was working just over minimum wage. My parents and I had discussed it for a bit, and they convinced me that a used car was only if I wanted “to inherit someone else’s problems,” to quote my mother.

    I ended up getting a Hyundai Accent, 2 door hatchback in a cute shade of baby-blue. It was my first stick shift ever, so that made for a fun couple of months while I was learning how to start the car going from a dead stop without killing the engine or screeching my tires.

    The primary thing I looked at when my dad and I were looking at cars (him being the cosigner) was the price. This was at the very very beginning of the Great Recession, so I was able to find a cheap car that had AC and a radio as its only real amenities. However, I am short, and the second-most important factor became “can I see over the wheel?” It got to the point where I would manipulate the seat as high and as close to the wheel that I could and my dad would stand in front of the hood and I would see how much I could see. That and I had to be able to push the clutch pedal all the way down to the ground.

    If I had all the money to buy a car, I would probably get a Mini-Cooper with a stick shift. Still gotta be able to see over the wheel 🙂

  2. Michele Catalano

    What does this woman want in a car? Something very, very specific. I want it to be a 70 Chevelle SS. Black.

    (Will also accept a 70 Charger, a 72 Barracuda or a 74 Challenger)

  3. Caitlin Kelly

    Being able to see is a very good thing! My first car, at 30, was a 4 door Honda Accord. I loved my newfound independence.

    Michelle, you and the 70’s!

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  5. larryb33c

    Well, I have a thing for hatchbacks– I always admire the huge variety of them I see in Europe. I remember first seeing the BMW 1 series hatch and thinking “that’s my next car”. Alas, no hatch available here. Oh well– even the 1 series is too pricey for me. I prefer a manual transmission, cause I tend to zone out if I’m driving an automatic. The Ford Fiesta is due to arrive here, and I like the ones I’ve seen in Europe so that may be my next car. I hear it handles well. That’s what I want a hatchback that handles well and not too pricey. I guess that is a rather modest want list. I would never drive a clunky ol’ SUV. Or truck. Ugh.

  6. Caitlin Kelly

    We owned a hatchback years ago, a Honda. The one real hassle with that design is groceries and other stuff that rolls or flies around in that open space, so having a cargo carrier or other way to harness loose objects is helpful. I so miss driving stick! The challenge now is so few new cars offer this option.

    I wouldn’t choose an SUV for my own use but this is my partner’s car and I have to say we love it; it’s as small as an SUV can get and I rely on its roominess; today we’ll move a piece of furniture and I throw my bike in the back to drive to local trails. One day I want a pickup truck, and lots of land to drive it across.

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