Loved this story from today’s New York Times. Take two former prep-school buddies a little bored with their 20s and create a one-day adventure race.
Who’d buy it?
Lots of people:
But on Sunday, the Brooklyn-based Tough Mudder will conduct a race for 4,500 people. Each has paid up to $100 for the privilege of negotiating a seven-mile obstacle course of muddy hills, cold water and flaming bales of straw at a ski resort near Allentown, Pa.
Tough Mudder has six employees and two interns, all in their 20s. It has plans for three more races around the country this year and about 10 in 2011, some projected to have as many as 20,000 participants. It announced itself with little more than $8,000 worth of Facebook advertising and a Web site (toughmudder.com), relying on the extrapolative power of social networking to generate an enthusiastic following. Tough Mudder has about 11,000 fans on Facebook and has attracted potential buyers…
Sunday’s race will feature long slogs up ski slopes, wades through mud bogs, crawls through corrugated pipes and under barbed wire, climbs over vertical walls, traverses on rope bridges and a drop from a plank into a cold pond. The finish line is through a ring of fire — next to the free beer, near the live band.
There is no prize money, and contestants are not timed. The idea of Tough Mudder is not really to win, but to finish. And to have a story to tell.
I love the spirit of this! It’s so defiantly and unrepentantly British — the goofy, have-fun, who-cares-if-you-win vibe that’s so rare in razor-elbowed America, where people are desperate to compete for everything, and win, even through the public humiliation of televised weight loss.
I’m not in good enough shape for this first event, but I’d love to sign up for November.