Interesting recent profile in The New York Times of a 22-year-old, Fan Bi, who’s running Blank Label, a company where you can order a custom-made shirt — what the Brits call bespoke — for as little as $45. In Manhattan, that’s about three cocktails.
It’s not a new idea, but I find this notion of “co-creating” fascinating. Maybe 15 years ago, I profiled one of the leaders in this style of business, Peter van Stolk, founder and former CEO of Jones Soda, which puts customers’ black and white photos, complete with a photo credit, on their labels.
This weekend I had the world’s fastest bagger at the grocery store, a young girl wearing the coolest sneakers ever. I admired them and she showed off their mix of five different fabrics, including the lining, which she’d designed from the Converse website.
In a world where about 95 percent of anything we’ll ever own, use or buy is designed by someone millions of miles away from you, I can see the appeal of this. I try to make or customize almost anything I can. I hate most mass-produced stuff precisely because the only role left for me in using it is paying for it at the end of the global supply chain. Zzzzzzzzz.
What have you designed entirely of your own? What made you want to do it — and where did you acquire the skills or confidence to make it yourself?