We’re not just hockey players and beer!
Check out the June 28 issue of the New Yorker — where every ad sold is from a Canadian institution, school or bank. The magazine has only done this once before, and the advertiser was Target.
This time, the elite readers of the New Yorker will be introduced to the country’s private schools, places to visit, banks. As a proud Canadian, I’m always delighted when my country gets a shred of recognition or acknowledgement — I bet most Americans don’t know that the two nations have the largest trading relationship in the world, doing billions of dollars worth of business with each other annually.
It’s a good time for Canadian advertisers to make the move because the loonie (that’s the Canadian $1 gold colored coin) is near par with the U.S. — it was 65 cents for many years. That makes Canada more expensive for American visitors and college students (who pay non-resident fees, often four times higher), but still well worth a look.
Many New Yorkers are sending their kids to McGill, and I’m always touting my alma mater, the University of Toronto — tuition for non-Canadians is still much less than for comparable American colleges.
Plus you get to live in a foreign country where the drinking age is 18.
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