Laughing all the way to the bank, reality television stars — who begin as no-names hired for peanuts — are demanding real TV money, reports The New York Times:
Fame soon found them, and so did the desire for fortune. This summer, the stars of “Jersey Shore” held out for more money before resuming production in Seaside Heights last week. Together, they shared about $25,000 as a cast for the entire first season; now they will reportedly earn at least that much for each episode. The series will resume Thursday night on MTV, part of Viacom.
Reality television became a force because viewers liked it and because, without celebrities or big salaries, it was cheap. The shows can cost as little as $200,000 for a half-hour episode, compared with the $1 million or more typical for hourlong scripted shows.
But now the genre is creating its own stars on shows like “Jersey Shore,” “The City” on MTV and the “Real Housewives” franchise on Bravo. With stars come demands for higher salaries, threatening the inexpensive economic model of reality TV. Are the shows falling victim to their own success?
Network executives say no, but they concede they are constantly on guard against that possibility. They strive to make shows grow proportionally: as the salaries grow, the ratings and the rates paid by advertisers must grow in lockstep. When the proportions break down, cancellation can loom.
I love the irony.
Nobodies get plucked from obscurity because of where they live and/or what they say or do or wear — whether pompadour hair or cat-fighting over whose husband is richer — and turn into the latest crop of celebrities, without which the TV industrial complex is potentially hit-less.
Then, as viewers find their “real” bizarreness addictive, and the nobodies become somebodies, they start realizing their commercial value — and demand some serious coin. As they should.
I think it serves greedy TV execs right. “Exposure” per se isn’t worth much to most of us, despite daily offers — increasingly common now in journalism — to work or write or perform for no, or very little, pay so millions of people can read/see your stuff and….and, what?
Hire you? Pay you tons more money? Riiiiiiiiight.
The standard disclaimer is that all that “exposure” leads to “opportunities.” Maybe. Maybe not. Why should we gamble our time, energy and talent for pennies?
Last time I checked, Con Ed and Verizon and my mortgage-holder do not accept “exposure” as payment for any of their services. The naive and stupid take this argument and accept it in lieu of useful, practical legal tender.
I like cold, hard cash.
Snooki and her ilk should too.
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