By Caitlin Kelly
Broadside now has more than 8,060 readers worldwide, adding new followers daily.
Here are are 10 of the 30 tips I shared yesterday with the students in my webinar, “Better Blogging.” I hope you’ll sign up for the next one. I also do individual coaching; if you’re interested in learning more, please email me at firstname.lastname@example.org.
Please use photos, videos, drawings — visuals!
I wish more bloggers consistently added quality visual content to their posts. Often, a well-chosen, quirky or beautiful image will pull in a curious reader more quickly than your very best words.
Every magazine or newspaper, and the best blogs and websites, uses illustrations, maps, graphs and photos — chosen carefully after much internal debate by skilled graphics and design and photo editors and art directors, each working hard every single day to lure us in. A sea of words is both daunting and dull. Seduce your readers, as they do.
Think like an editor
When you write for an editor, (as every journalist and author does), your ideas, and how you plan to express them, have to pass muster with someone else, often several. Their job is to ask you why you think this story is worth doing, and why now. (Just because you feel like hitting “publish” doesn’t mean you should.)
Who is this post — and your blog — written for? Have you made your points clearly?
Would your next post get past a smart editor or two?
Your readers are busy, easily bored and quickly distracted
All readers resemble very small tired children — they have short attention spans and wander off within seconds. Grab them fast! Keep them reading to the very end using “golden coins”. (Tip No. 30!)
Woo me with a fab headline
Magazine editors sweat over coverlines, the teasing short sentences they choose to put on their magazine covers, hoping to make you buy their edition over that of their competitors. Newspaper editors know they need powerful, succinct or amusing headlines to catch our eye and pull us into a story.
Have you ever studied some of the best heads? “Headless body found in topless bar” is a classic. This is an excellent headline as it immediately made me read the post — it’s bossy, very specific and focused on a place I know well. Sold!
Break your posts into many paragraphs, and keep them short
Don’t force readers to confront a huge unbroken block of copy! It’s lazy and editorially rude. They’ll just click away, irritated. (I see this on too many blogs.)
Post more frequently
A blog that only pops up every few months is the sign of someone who just isn’t that into blogging. Yes, it’s a lot of work. Yes, it takes time. Once you’ve found an audience, your readers want to read more of what you have to say! Don’t disappoint them.
Some bloggers, giddy with the delicious freedom of being able to hit “publish” after every thought flitting through their head, post constantly. Do your readers really have that much time or interest?
We’re not writing for ourselves, but our readers’ pleasure.
Your readers probably don’t live nearby, and may not get your points of reference
While you assume we know the cafe/restaurant/politician/streets you’re referring to, we probably don’t. Remember that your readers — and potential new followers — are coming to you from all over the world. Which is incredibly cool! But consider including links or a helpful brief explanation so we feel included, not shut out by our (natural) ignorance of what’s super-familiar to you.
Edit, copy-edit and proofread
Lightning — not lightening.
Palate — not pallet.
Spell-check will leave plenty of terrible errors in your posts. Read each one over carefully at least three times before hitting “publish.”
Is your “about” page still empty? Why?
In a world jammed with competing voices, why should readers choose to listen to yours?
Who are you? Where do you live? Have you any specific experience or credentials that add authority to your posts?
The best “about” pages include an attractive photo of you, some fun facts and a few paragraphs that give us a taste of your voice and point of view. It’s your very own editor’s page or movie trailer, and ideally makes us eager to dive into your archives.
I love the one here, at key and arrow, written by a young couple in Austin, Texas — it’s quirky, charming and informative. (Their logo and header are also terrific.)
PLEASE SIGN UP FOR THE NEXT WEBINAR — LEARN TO THINK LIKE A REPORTER — 4:00 p.m. SUNDAY NOV. 17 AT 4:00 P.M. EST.
DETAILS AND REGISTRATION HERE.