By Caitlin Kelly
Students signed up for my fall webinar series, and individual coaching — thank you! — from Australia, New Zealand, London, Chicago, D.C., California and Connecticut; one student saw her blog’s page views and followers increase as soon as she made the simple change I suggested.
I also coach individually whenever it suits you — by phone, Skype and/or email.
(All photos on this post are courtesy of my husband, Jose R. Lopez.)
These are the six 90-minute classes, each priced at $125:
Better Blogging
May 10, 10:00-11:30 a.m. ET
This practical, lively seminar offers more than 30 steps you can take — right away — to boost your blog’s engagement, views and followers; Broadside has more than 10,000 followers now, and grows every single day. To win writing jobs, freelance or full-time, your blog is your best marketing tool. Broadside has been Freshly Pressed six times and chosen as one of 22 in “culture” by WordPress worth reading. Let’s do it!
You, Inc: The Business of Freelancing
May 10, 1:00 pm to 2:30 pm ET
I’ve freelanced full-time since 2006, this time, for local, regional, national and international clients. You can too! In this super-focused, tips-filled webinar, we’ll discuss how much you really need to earn, negotiating, how to find (and keep!) clients and how to maximize your productivity. My clients include Cosmpolitan, Ladies Home Journal and The New York Times and on-line sites HGTV.com, Quartz.com, reuters.com and the Harvard Business Review blog.
Learn to Think Like a Reporter
May 10, 4:00-5:30 pm ET
If your mother says she loves you, check it out! This class teaches the tips and tricks I’ve gained from working as a staff reporter for three major dailies, including the New York Daily News — and freelancing for The New York Times since 1990. What’s a stake-out? A nut graf? A lede and kicker? Every reporter knows these basics, and if you hope to compete with them — whether you’re blogging, or writing for on-line or print or broadcast or video — this is the stuff you need to know.
Conducting a Kick-Ass Interview
May 17, 10:00 a.m. to 11;30 a.m. ET
No ambitious non-fiction writer, blogger or journalist succeeds without knowing how to conduct probing and well-controlled interviews. I’ve interviewed thousands of sources, from an Admiral to convicted felons, Olympic athletes, cancer survivors, duck hunters and ballet dancers. How to best structure an interview? Should you tape or take notes? What’s the one question every interview should end with? My 30 years’ experience as an award-winning reporter, author of two-well-reviewed books of nationally reported non-fiction — one of which included 104 original interviews — and frequent New York Times writer will help you ace the toughest interviews.
Crafting the Personal Essay
May 17, 1:00 p.m – 2:30 p.m. ET
From The New York Times to Elle and Marie Claire — to Thought Catalog, Salon, the Awl, Aeon and Medium — the marketplace for personal essay continues to thrive. How to sell this challenging genre? How to blend the personal and universal? Every essay, no matter the topic, must answer one key question, which we’ll discuss in detail. Having published my own essays in the Times, Marie Claire, Chatelaine and others — and winner of a Canadian National Magazine award for one — I’ll help you determine what to say and in what voice.
Finding and Developing Story Ideas
May 17, 4:00 p.m. – 5:30 p.m ET
We’re surrounded every single day by dozens of potential story ideas. Recognizing them — and developing them into salable pitches — is the topic of this helpful webinar. And every non-fiction book begins with an idea; developing it into a 30-page book proposal means “saving string”, collecting the data you’ll need to intelligently argue your points. This webinar will help you better perceive the many stories already swirling in your orbit and determine who’s most likely to pay you (well) for them.
Feel free to email me with any questions at learntowritebetter@gmail.com or call me in New York at 914-332-6065.
Sign up and further details are here.
These are the only webinars I’m offering until fall of 2014.
I look forward to working with you!
Caitlin: How can I post this on my FB page??
Linda MarsaAuthor: FEVERED: Why a Hotter Planet Will Hurt Our Health and How We Can Save Ourselves (Rodale, 2013)Contributing Editor: DISCOVERThe Best American Science Writing, 2012 (Ecco/Perennial)Website: http://www.lindamarsa.com310-645-7955
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Maybe just post the link? I’ll post it tomorrow and you can share it….thanks!
There are a couple of those I’d like to do. Too bad I don’t have the funds right about now.
Bummer! Sell some more books! 🙂
I’m trying. Maybe you should buy one and give it as a gift to a friend who likes horror and sci-fi or something. Or maybe write an article about upcoming indie authors and publish it in the NYT or something and interview me for it. Anything would help.
Rami, welcome to the life of an author. It’s just as challenging for me in some ways as it is for you. It’s simply a very difficult, overcrowded field these days.
That’s why I have a day job and I go to school.
I also want to post it on the SoCal ASJA page.
Linda MarsaAuthor: FEVERED: Why a Hotter Planet Will Hurt Our Health and How We Can Save Ourselves (Rodale, 2013)Contributing Editor: DISCOVERThe Best American Science Writing, 2012 (Ecco/Perennial)Website: http://www.lindamarsa.com310-645-7955
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That would be great!
Better time! Sweet! You just might see me in February. Now which webinar to choose?
I did this with you in mind…:-) Hope you’ll fins one that appeals.
It is between the better blogging and the personal essay.
Hmmmm. I know students really enjoyed both; better blogging offers more than 30 very specific tips. The essay webinar is very practical as well, but also includes us looking at a few published examples and sharing what we liked (or did not) as models.