By Caitlin Kelly
Here’s an interesting issue — when (or not) to let someone seeking work-related advice to “pick your brain”. Without charging them for your time and expertise.
From the New York Post:
“When people are self-employed, you absolutely need to think of how you’re spending your time,” says executive coach Mike Woodward. “That said, charging for the occasional mentoring service is a slippery slope. It’s one thing to brand yourself as a consultant if that’s what you want to do, but monetizing mentoring could become a distraction from your own career goals.”
But call the concept “consulting” and all of a sudden it makes sense to charge.
‘It’s one thing to brand yourself as a consultant if that’s what you want to do, but monetizing mentoring could become a distraction from your own career goals.
– Mike Woodward
The eponymous creator of Anne Chertoff Media, a boutique marketing agency that caters to the wedding industry, found a similar niche.
“I honestly got annoyed with people taking me to lunch and thinking that the cost of a meal could equal my contacts, expertise and advice, so I created a service called ‘Pick My Brain’ on my website. For $500, I give 90 or so minutes of whatever advice the customer needs,” she explains.
We’ve got two competing impulses — the urge to be generous and helpful to others, which reflects our better nature and realizes that other have done this for us, likely, along our own path.
But in an era of $4.05 (yes, here in NY) gallon gasoline, when my weekly grocery bill has literally doubled in the past few years — and when my industry is offering pennies on the dollar for the most skilled among us, what’s the upside?
Time is money! You take up my time, without payment in any form, you’ve cost me income.
And some skills take decades to hone and sharpen. Anyone who thinks that “picking my brain” will vault them into The New York Times is dreaming; I’ve helped one fellow writer get there because she deserved it.
So I bill my time at $150/hour for consultations and individual counseling. I’m going to raise it in 2015 to $200 an hour.
But…didn’t a lot of people help me? Frankly, not really. A few, yes.
I have mentored many other writers and am, very selectively, still happy to do so.
But when and where and to whom is my choice. In my younger and more idealistic days, I assumed that my generosity would be reciprocated, even thanked. Wrong!
Now I’m too busy funding my own basic needs, and a retirement. I can’t afford to give away hours of my time. It is what it is.
The people I choose to mentor are: bright, highly motivated, say thank you, follow through quickly, and don’t argue endlessly with my advice, (they can ignore it, but arguing feels rude to me.) They do whatever they can in return and, I trust, will share their good fortune with others as well.
Do you let people pick your brain?
Do you ask others for this?