By Caitlin Kelly
Broadside now has more than 13,000 readers worldwide, and adds new followers daily.
I enjoy blogging and really enjoy the wit and wisdom of those who often make time to comment — ksbeth, modernidiot, ashokbhatia, rami ungar, kathleen r and others. It’s gratifying to converse globally with such interesting people.
I also teach others how to blog (and write) better…
Here are five of the 30 tips I share with the students in my webinar, “Better Blogging.”
I teach blogging at Pratt Institute, a private college in Brooklyn, and love helping others to achieve their goals.
Broadside, almost six years old and with more than 1,700 posts, has been Freshly Pressed six times and cited for its “signature clarity and wit” by this fellow blogger, writing on multi-topic blogs.
I offer my webinar scheduled at your convenience; paid via Paypal, it’s $125 for 90 minutes via Skype or phone which allows time for your questions as well.
I also do individual coaching at $200/hour, with a one-hour minimum; please email me at email@example.com.
Use photos, videos, drawings — visuals!
I wish more bloggers consistently added quality visual content to their posts. Often, a well-chosen, quirky or beautiful image will quickly pull in a curious reader.
Every magazine or newspaper, and the best blogs and websites, uses illustrations, maps, graphs and photos — chosen carefully after much internal debate by skilled graphics and design and photo editors and art directors, each working hard every single day to lure us in.
A sea of words is both daunting and dull. Seduce your readers, as they do.
Think like an editor
When you write for an editor, (as every journalist and author does), your ideas, and how you plan to express them, have to pass muster with someone else, often several. Their job is to ask you why you think this story is worth doing, and why now. (Just because you feel like hitting “publish” doesn’t mean you should.)
Who is this post — and your blog — written for? Have you made your points clearly?
Would your next post get past a smart editor or two?
Your readers are busy, easily bored and quickly distracted
All readers resemble very small tired children — they have short attention spans and wander off within seconds. Grab them fast!
Woo me with a fab headline
Magazine editors sweat over coverlines, the teasing short sentences they choose to put on their magazine covers, hoping to make you buy that edition. Newspaper editors know they need powerful, succinct or amusing headlines to catch our eye and pull us into a story.
Have you ever studied some of the best heads? “Headless body found in topless bar” is a classic. This is an excellent headline as it immediately made me read the post — it’s bossy, very specific and focused on a place I know well. Sold!
Break your posts into many paragraphs, and keep them short
Don’t force readers to confront a huge unbroken block of copy! It’s lazy and editorially rude. They’ll just click away, irritated. (I see this on too many blogs.)
HOPING WE’LL WORK TOGETHER SOON!