Love this bookstore kitty! Sometimes my best ideas come to me from taking a hooky day, fleeing the apartment and computer
By Caitlin Kelly
By this, I mean ideas for blog posts and for journalism and non-fiction.
Broadside now has more than 2,000 posts, beginning on July 1, 2009, when I chose to make reference to my native Canada, as it’s Canada Day.
Since then, as longtime readers know, I’ve touched on a wide range of subjects; the two posts readers choose every day (!?) are about my meeting Queen Elizabeth aboard the Royal yacht Brittania at the end of my covering a Royal Tour as a Globe & Mail reporter and what it was like to be sent away to boarding school when I was eight, the youngest child at my Toronto school.
My theory about why those two are so steadfastly popular, day after day, year after year — both are highly specific life events many are curious about and few, certainly meeting the Queen, will experience.
I blog a lot on writing, journalism, travel and how and why people behave as they do, inspired by pretty much anything: an overheard remark in a cafe, a walk in the woods or a conversation with my husband.
My goal, here, is to engage you and, when possible, spark a bit of lively conversation.
Some of my journalism work arrives as assignments, i.e. an editor chooses me to write a story for them. But much of the time it’s up to me to gin up some fabulous idea and sell it to someone with a decent budget, for me usually no less than $1,200 to $1,500. I do occasionally write for less, but it has to be quick and easy.
Our recent trip to Santa Fe gave me some fresh ideas
A few stories I came up with and how:
In June 2018 I got a diagnosis of DCIS, an early and treatable form of breast cancer. Like many events in my life, it became fodder for several stories. This one, in The New York Times, about medical touch and this one, on the UK website, The Pool, about how many people have no idea how to talk to people who get cancer.
I watch Jeopardy a lot and enjoy the variety of contestants; one man mentioned a highly unusual Brooklyn children’s charity he volunteers with; I recently sold a story about it to The New York Times about an after school program focused on boat building.
As someone who loves to travel but hates turbulence, I did a lot of deep research on it for this piece (again) for The New York Times’ travel section. I got the idea because, as they say in journalism, three’s a trend — and I’d noticed three recent reports of commercial flights having to divert from their original destination because of turbulence.
For Marriott magazine, I focused on one of my passions, setting a beautiful table for entertaining.
And, because so many journalists get fired — 1,000 lost their jobs recently across a number of digital platforms and print media — I pitched this fun piece about the long-standing friendships that often evolve and last for decades from these crazy workplaces. It ran on the website for the Poynter Institute, which teaches journalism skills to working professionals. It came about because my very first staff job, in my 20s, led to a friendship with the now only remaining staff photographer for the Globe & Mail — when the building we’d worked in together was torn down (of course) for new condos, Fred grabbed a souvenir white brick for me.
I’m still trying, so far without success, to sell a fantastic story from rural France, about a family run manufacturer in business 155 years.
In the past week — whew! — I pitched five story ideas: one came out of a personal experience (what’s called a “service piece”, not very alluring but of service to the reader through practical tips) to Real Simple magazine; a personal health-focused essay to Self; a big deep dive (i.e. lots of original reporting) to American Prospect; two ideas to The New York Times Magazine and another to a Times editor in the Metropolitan section.
I also did six interviews by phone for my first story for cjr.org, the digital side of Columbia Journalism Review; the idea came out of a new book my former book editor tweeted about.