What motivates you?

IMG_3956

Do you long to see your name in lights?

 

By Caitlin Kelly

I spend wayyyyyyyy too much time on Twitter.

Partly because it’s social for me.

Partly because I need to remain visible in my industry as someone sparky and worth working with.

A common hashtag there is #MondayMotivation, which assumes (sadly) we all need a good poke in the ass to feel motivated on the first day of the work or study week.

But we’re not all motivated by the same issues.

 

It’s assumed, in American capitalism, everyone wants to be rich and famous.

More money!

More fame!

More power!

In other nations, with much more generous family policies — like paid maternity leave —  some people just want to be home with their children or to care for ailing relatives or friends.

So do many Americans, even if current public policy and stagnant wages keep them yoked to the wheel.

 

 

Caitlin Kelly Health Care Story

I chose journalism for a variety of reasons:

— I love meeting new people and hearing their stories. I’m given immediate access to smart, accomplished people, from Olympic athletes to C-suite executives. I also meet and speak with people of very different backgrounds.

— I love telling stories.

— I learn something new with every interview and every story.

— It’s really satisfying to know that some of what I write helps my readers to be better informed.

— I love the enormous audience that some media outlets allow us still in which to tell a story and possibly share helpful information.

In my non-work life, I’m motivated by a few impulses:

— I like connecting people, for work, for friendship, for romance!

— Endlessly curious, I live to travel.

— I like to feel useful and helpful in whatever way I can.

— I like to learn.

— I’m nurtured deeply by beauty, whether in art, nature, great design, music.

What motivates you?

 

Writing “longform”: 12 tips

 

IMG_5361

 

By Caitlin Kelly

My 5,000 word story for The American Prospect is by far the longest I’ve written in a decade.

My book chapters are usually that long, but a book is a very different animal.

Today’s journalism too often demands writing “light, bright and tight” — jamming a story into 700 or 900 words.

So reporting and writing at length demands a wholly different approach and strong skills.

 

Some tips:

 

1. Who is your (ideal) audience? How much do they want to know? What are their most burning questions? Who else has so far answered them poorly — and how much better can you do?  How will you achieve that?

2.  Make sure from the very start, after you’ve found an editor who wants this story, that you’re both clear on expectations: story length (is there wiggle room?), date of publication, what illustrations or graphs or charts or photos does it need and who will be responsible for obtaining those, who’s handling social media, payment (how many days after acceptance? after invoice?), what about a kill fee, who owns copyright and make sure you will be given a chance to read the edited story with enough time before publication to make sure it is accurate.

 

IMG_4515

Get clear on your story’s direction!

 

3. Check in with your editor — and don’t be annoying. If the story, for any reason, might be delayed or is changing shape or focus, they need to know now. On my healthcare story, I sent my source list early on.

4. What is the key issue your story will address? The clearer your initial focus, the clearer your roadmap of who to interview, what documents to read, what videos or podcasts you need to listen to, etc. Time is money and you have to be efficient.

5. Who will you interview? Stories develop as you go, but you should have a solid idea of your key characters before you start. And bear in mind that senior/high-level sources are super-busy with work, teaching, conferences, travel. You may need weeks or even months to get some of them to agree to speak with you. Be strategic.

6. If you need help — a fixer, translator, researcher — use them, and give them clear direction. Pay as much as possible, ideally no less than $20-25 an hour; 20 years ago I was paying $15/hour to my researchers. Quality costs!

 

IMG_2383

Coffee stains optional!

 

7. It’s a line of dominoes. Every source you speak to on a lengthy and investigative story of any true complexity will be assessing you…not just vice versa! Are you smart, well-prepared, asking intelligent and incisive questions? Are you polite and patient? Every source who decides you, too, are of value may then refer you — often unasked — to others at their level of wisdom, access and insight.

8. Share as much as you can with your sources. Some writers refuse. It’s totally personal, but I typically share quite a bit. In my decades of experience, I find that it establishes trust, credibility, a human connection. Sources aren’t gas pumps! Some will appreciate being included and feel respected.

9. How will you structure your piece? What’s your “lede” — the opening few sentences that have to lure your reader in at once? Do you have a terrific “kicker”, the final few sentences that leave your reader thinking, remembering, moved? Here’s an excellent and helpful book, “Follow the Story”by a legendary American journalist. What are your “golden coins” — bits of material (a great quote or anecdote, a compelling data point) that will continue to lure your reader deeper and deeper. You can’t lose them!

10. Find at least three “first readers” whose fresh eyes on your copy will immediately see what’s missing, what’s over-written or under-explained. These should be people whose solid judgment of the issues and how to write well you know and trust. They will help you polish your story even more before it goes to your editor.

 

L1000469

 

 

11. Pace yourself! My interviews are usually at least 60 minutes, sometimes 90 and sometimes even (whew!) 120. By that point, we’re just pooped. Two a day doesn’t seem like much, but these days it is. So if your story — like mine — includes 30 sources, do the math and plan our your time accordingly. Same for writing. I write quickly, and produced this story within maybe three days, plus revision time. But everyone works at a different pace. Do what works best for you.

12. Savor the result! It’s a serious accomplishment to win an assignment of this length and to complete it to the editors’ satisfaction. 

The lost art of listening

 

IMG_5781

By Caitlin Kelly

Great essay, in The New York Times.

An excerpt:

High schools and colleges have debate teams and courses in rhetoric and persuasion, but rarely, if ever, offer classes or extracurricular activities that teach careful listening. You can get a doctorate in speech communication and join clubs such as Toastmasters to perfect your public speaking, but who strives for excellence in listening? The image of success and power today is someone miked up and prowling around a stage or orating from behind a lectern. Giving a TED talk or delivering a commencement speech is living the dream.

The cacophony of modern life also stops us from listening. The acoustics in restaurants can make it difficult, if not impossible, for diners to clearly hear one another. Offices with an open design ensure every keyboard click, telephone call and after-lunch belch make for constant racket. Traffic noise on city streets, music playing in shops and the bean grinder at your favorite coffeehouse exceed the volume of normal conversation by as much as 30 decibels, and can even cause hearing loss.

This past week was hectic and one day was sunny and clear and I needed some silence! I headed to our local reservoir and went for a walk — the only sounds the distant tapping of a few woodpeckers and the rustle of dry leaves as gray squirrels chased one another.

Bliss!

I really enjoy interviewing people, key to my work as a journalist, but — obviously — it demands close and careful and sustained attention, because I don’t use a tape recorder. I don’t want to waste unpaid hours transcribing or paying $1/minute to have someone else do it nor ever fear that the recording didn’t work.

A pen and notebook are fine with me, and force me to pay very close attention, not only to someone’s words, but their silences, pauses, hesitations, sighs, laughter.

My interviews are usually 30 to 45 to 60 minutes and after an hour, I’m tired! More than that gets really tiring — but it also creates a better bond, deeper conversation and, typically, better results in the form of great quotes or insights.

We’re rarely brilliant from our very first sentence!

A bit more from the essay:

How you listen can work like a self-fulfilling prophecy: If you’re barely listening to someone because you think that person is boring or not worth your time, you could actually make it so. Moreover, listening to other people makes it more likely other people will listen to you. This is partly because it’s human nature to return courtesies, but also because good listening improves your chances of delivering a message that resonates.

Listening is a skill. And as with any skill, it degrades if you don’t do it enough.

I also coach other writers, in 60-minute sessions by phone, Skype or face to face. They, too, are a challenge because my role is to help, quickly! I’m both diagnosing and prescribing solutions on the fly. I love it, but whew! Listening so intently and responding helpfully is serious work.

It’s fair to acknowledge that listening and paying attention are tiring, and so it can be tempting to tune people out, nodding but not really there. I’ve realized that journalism is a good fit for me because so much of it is experiential, and why studying interior design — as I did in the ’90s — was so joyful: it was tactile!

I didn’t have to just sit still and listen.

But I also listen carefully wherever I go, whether to silence in the woods or music on the radio or the distant honking of passing geese.

We’ve also had some recent moments in our 20-year marriage that have revealed how differently each of us listens and hears, and what very different language we choose to express how we see the world.

And, thanks to my recent healthcare story, I’ve received some very long and critical — albeit polite and smart — private emails from a reader, an American living in Canada. I could have dismissed her, or not replied, or been defensive but we actually exchanged several very long and thoughtful emails, even though we’re politically quite different!

 

We chose to listen to one another.

 

In today’s headphones-on, “lalalalala I can’t hear you!” deeply divided culture, that’s now a radical act.

 

Where do you listen most closely — and what do you gain from doing so?

The big story: writing it!

thumbnail-7Drowning in data!

This shot of Niagara Falls snapped during my return trip to New York after three weeks in Canada, 12 hours by train back from Toronto

 

By Caitlin Kelly

Whew!

Five notebooks full.

Reports and books read.

Thirty original interviews completed, some by phone, some face to face.

Five towns visited in five days to meet and interview sources in each one.

Here’s my post from August 13, as I was starting to work on my biggest story in years:

https://wordpress.com/post/broadsideblog.wordpress.com/52759

I had a maximum of 5,000 words.

Here’s the link to my story about Canada’s healthcare systems— there are several — and how they work. It’s for The American Prospect, a liberal quarterly publication.

I spent more than three months on it, and lost money in the process, as the basic cost of a room in Toronto alone cost twice my allotted travel budget and I spent four days there working.

 

IMG_5361

Love these Muji notebooks, $1.70 apiece.

 

But, rarely, a story is worth it and I hope this one is.

 

There were some challenges along the way, which is normal, some of them less so:

 

— I knew from the start this would cost me money, not earn nearly enough to cover three months’ exclusive attention, plus travel. I applied for grants from two American organizations offering them to journalists and was denied by both. The ugly truth is that I’m making less than a third of what I would have earned for this story in the 1990s, back when journalism paid well, and when my health insurance cost $500 a month, not $1,700.

— I suddenly developed gout (!), an excruciatingly painful right toe condition, making every step painful for weeks.

— At the same time, I got a bad leg infection on my right shin, so bad it really scared me. I finally saw my doctor when I got back home after a three-week absence, and knocked it out with antibiotics. The pain, at its worst, was breathtaking, That, plus gout, made it  hard to focus on interviews that lasted up to two hours. I popped plenty of painkillers!

 

 

David Dennis

The son of a friend of mine, David Dennis, proved a perfect interview subject, and the lede (top) of the story. photo: Jose R. Lopez

 

— As often happens, I set up a few interviews fully expecting to discuss X…and Y proved to be much more interesting. Gotta roll with the punches!

— One key source remained, even after months, hopelessly elusive, so overworked that his secretary and I got to know one another well, and he sent many apologetic last-minute-cancellation emails. Fortunately, I found two long and helpful videos of him speaking and quoted from them instead.

 

Caitlin Kelly Health Care Story

Sitting in a cafe in Picton, Ontario, interviewing Dr. Margaret Tromp, President of the Society of Rural Physicians of Canada. Photo: Jose R. Lopez

 

— The top-level sources I spoke to all know one another and realized that my reporting was deep and serious in including them all.

— You do eventually reach a point of total saturation, when you think you can’t possibly do another interview, but someone urges you strongly to do so and recommends someone else. I did, and the guy was astounding, possibly the best of the lot.

 

IMG_5648(1)

I got off a bus at 3:30 after an hour’s ride to/from a source to meet another at this downtown Toronto hotel bar at 3:45 so he could run for his train at 4:15. Gotta do whatever’s possible!

 

— I rarely went into each interview with a set list of questions, but kept them more conversational, which allowed for unexpected and welcome diversions and insights.

 

 

Caitlin Kelly Health Care Story

photo: Jose R. Lopez

 

— I bought a huge white-pad to help me visualize what to do next. I decided to structure my story around the Four Ps: patients, providers, pundits/academics and policymakers/politicians.

— Others’ generosity and good humor made this very challenging project not only manageable but a pleasure to work on; every source was helpful and smart, referred me deeper into their expert networks and shared their insights and wisdom.

— Three “first readers” helped me as I revised: a veteran American health and science writer, a young, progressive writer in D.C. and a Canadian editor. Fresh eyes matter!

 


 

Family Doctor Wanted Sign

Smaller towns are having a rough time attracting and keeping local physicians…Photo: Jose R. Lopez

 

— It took a lot of self-confidence to tackle this complex topic. So I felt much better when a man who’s an acknowledged leader in this field, when I admitted that I felt a bit overwhelmed by it, said that after decades studying it, he sometimes is as well.

Here’s a fantastic piece — written in 2005 for the journalism website Poynter — on the iceberg theory of journalism…that only a tiny fraction of what you’ll see, hear and read will actually be visible in the final public version, no matter all the invisible hard work that preceded and informed it:

 

What makes a story powerful is all the work — the process of reporting and writing — that lies beneath. It isn’t wasted effort, as many of us fear, but instead constitutes the essential ingredient that give writing its greatest strengths.

As someone prone to turning every story into a project (only because it lets me postpone publication, which will reveal all my inadequacies), I have to keep reminding myself that you can never over-report but you can under-think, under-plan, under-draft and — worst of all — under-revise.

The social media dance

IMG_2878

Let’s keep it civil!

 

By Caitlin Kelly

I bet some of you remember life before Facebook, Reddit, Tumblr, Pinterest and Twitter.

It was a time of  social interaction that was, de facto, personal. We spent time sitting with someone, or walking with them or dancing or fishing. Not sitting at a keyboard and staring into a screen.

So we’re basically talking to total strangers and trusting in their goodwill and intelligence to respond civilly and calmly.

These days, that feels like more of a gamble.

I do see a lot of good thanks to social media.

You, for example!

Knowing that people still find value here — after ten years! — is heartening indeed. I really value the conversations and insights and humor and global perspective you bring.

I enjoy Twitter and have also made new friends from it, meeting them face to face, people I really enjoyed after months of tweets-only.

But a few downsides are increasingly diminishing my pleasure in using social media, and competitiveness is the primary driver.

In my business, of journalism and coaching and writing non-fiction, the LOUDEST voices seem to win, There’s a tremendous amount of chest-thumping, crowing over enormous success. Frankly, even with decades of my own accomplishment, I find it intimidating and exhausting.

I also see, increasingly, a sort of competitive victimhood, with millennials and Gen X vying for the title of whose life is most miserable — and it’s all thanks to those greedy Boomers. (My generation, of course.)

There is no legitimate argument to deny the challenges these two co-horts face. There are many and they intersect: high student debt, low wages, intermittent work, climate change…

I read some of those threads on Twitter, where even the calmest and most reasonable objection or alternate point of view is blocked for being unkind and invalidating — when it’s an alternate view.

I don’t dare mention on Twitter that Boomers like me have weathered three recessions, each of which slowed our careers and damaged our incomes. Then the crash of ’08.

 

This “lalalalalalalalala I can’t hear you” equivalent online is a disaster.

 

There’s little point in “connecting” with an enormous global audience, potentially, only to whine and rage and stamp your feet insisting your life is the worst ever.

For you, it is.

I get that.

 

But until or unless we can cultivate modesty and empathy, compassion and a clear understanding that we each see the world through our own filters of age, race, income, education, political views, sexual preference, gender identity, cultural norms….it’s a dialogue of the deaf.

And here’s a powerful plea about how to better handle other’s bereavement and grief on social media.

 

 

On not buying things

 

IMG_5845

Love this waffle-weave throw we brought home from Paris

By Caitlin Kelly

It’s a privileged point of view, because for so many people, just affording the necessities of food, fuel, medication and clothing — for themselves and their families — is tough enough.

But once you’ve passed that point, if you’re fortunate enough to do so, the questions arise:

 

What do I need?

What do I want?

Why?

When?

Can I afford it?

Really?

 

I think about this a lot because I’m extremely frugal, willing to splash out on two items consistently — our home and travel. We have no one financially relying on us, which eases the situation, but we both work full-time freelance, which means we have no utterly reliable income; even an anchor client of many years can suddenly cut their budget or disappear.

So living on credit, and paying “later” is not a smart choice. Last spring, two steady clients bringing me $700+ a month went bust.

We recently went to a less expensive health insurance plan at $1,484 a month. Madness! But this is the American drill of the self-employed: you either pay a fortune every month or you pay a lot and still face enormous “deductibles” and “co-pays”, bullshit ways for health insurance companies to screw us even worse.

A co-pay is charged when you actually use the service — see a physician or go to the ER. Imagine paying an additional fee every time you used a frying pan to cook or drove your car to work!

 

IMG_5648(1)

Experiences beat things!

So, we just have a lot less “disposable” income as a result of the putative “liberty” of self-employment.

It certainly curbs our spending; as a couple, we splurge on eating out maybe once a week and occasionally seeing a play or a concert.

As for buying things? Luckily, we have 99 percent of what we need, maybe even 120 percent!

Our SUV is now 20 years old and we have to get rid of it because its repairs are breaking us and our leased new car is done October 1, so we’re scrambling to plan for that.

I also spend more per-item, always preferring better quality I’ll enjoy and use for at least five to 10 years than shopping all the time — helped by scoring thick cashmere and designer brands at consignment shops and flea markets.

We also live in a suburb, where the only places to buy anything are gas stations, grocery stores, bakeries and drugstores. That makes it simpler.

When I want to shop — and I don’t really enjoy on-line shopping and refuse to use Amazon because of its corporate greed and how poorly it treats warehouse staff — I have to get in a car and drive somewhere or take a train into New York. Spending becomes a highly deliberated decision, not a quick impulse.

My planned purchases for 2020?

Some new fragrance; a few new pairs of shoes; replacing several worn-out frying pans, new dishtowels. Some replacement make-up and skin products.

 

img_3639

My go-to store for clothing and accessories (also Canadian)

 

If money really improves, I have my eye on a stunning ring on this website…I love everything on offer and jewelry, for me, is something I treasure and wear every day.

I’m most hoping to be back to Montreal, am speaking at conferences in D.C.  and Ontario (so may shop while away) and, key, really hoping for a month away this fall in England and maybe a week in Paris.

One pal blogs quite often about spending and not spending…

 

Are you a big shopper?

 

What do you splurge on?