Unless you know a journalist, or are one, dismissing “the media” is an easy — and lazy — way to describe the millions of men and women, of all ages, worldwide, whose chosen profession is to find and gather accurate, verifiable data and disseminate it as widely as their medium allows.
It’s disingenuous and misguided to mistake journalists for stenographers.
As the late David Carr once said: “I don’t do corporate portraiture.”
Our job is to challenge authority.
To speak truth to power.
To insist upon clear, straight, verifiable answers.
Those who don’t?
They’re a joke.
As Trump bellows and whines and threatens to keep making reporting on his administration difficult for all but the most fawning, it’s useful to remember what 99 percent of journalists actually do:
— We report on science and medicine, digging through journals, speaking to scientists and researchers and physicians and patients, trying to make sure the latest “miracle” drug or “breakthrough” cure really is that, and not just the prelude to a Big Pharma IPO.
— We cover local government, school board meetings and other minutiae of local life, where every hard-earned taxpayer dollar is spent (or wasted.) We read long boring reports and sit through long boring meetings to keep eyes and ears on elected officials.
— We race toward danger to photograph war, natural disaster, fires and crashes. Photographers and videographers have no luxury of distance. They, too, get injured, physically and emotionally. Some are killed in the line of duty — like news photographers Tim Hetherington, Anja Niedringhaus and Marie Colvin, their names meaningless to those beyond our circles. But their bravery and determination to keep telling stories, no matter how dangerous, inspires many, like our young friend Alex Wroblewski, who’s been to Iraq several times.
— We sit with people whose lives have been shattered by crime and tragedy. We listen carefully to their stories and try to be compassionate, even while we take notes or record them for posterity. Through those stories, we try to elucidate what it means to live with daily pain and grief, the cost of lawlessness and mayhem.
— We cover cops and courts, holding police and other powerful authorities to account, to restrain, when possible, their abuses of lethal power.
— We watch, listen to and share our experiences of culture, whether Beyonce’s latest album or a performance of 16th. century lute music.
— We dig into business and corporate behavior, reading the tiny print at the back of annual reports. We speak to workers at every level to hear their firsthand experiences, not just the shiny version presented, forcefully, by public relation staffs.
— We watch the larger culture for shifts and trends, trying to make sense of a world moving at dizzying speed.
And that’s still a very, very small portion of what we do.
Even as Trump stamps his feet and shrieks about the “failing” New York Times, (for whom I write freelance and for whom my husband worked for 31 years), pretend you’re a journalist — and fact-check!
The Times, Washington Post and others he attacks relentlessly are seeing a huge jump in subscriptions.
The White House blocked several news outlets from attending a closed-door briefing Friday afternoon with press secretary Sean Spicer, a decision that drew strong rebukes from news organizations and may only heighten tensions between the press corps and the administration.
The New York Times and CNN, both of which have reported critically on the administration and are frequent targets of President Donald Trump, were prohibited from attending. The Huffington Post was also denied entry.
Both the Associated Press and Time magazine, which were allowed to enter, boycotted out of solidarity with those news organizations kept out.
Spicer said prior to the start of the administration that the White House may skip televised daily briefings in favor of an off-camera briefing or gaggle with reporters.
The next time someone bitches about “the media” send them the link to this blog post, please.
There is no “the media.”
There are millions of individuals working hard to do their best.
Some are biased.
Some are lazy.
Some are useless.
Many are not.
Imagine a world without accurate verifiable information, on any subject.
Now we’ve got a Trump senior advisor telling the American media to “keep its mouth shut” and that we are the “opposition party.”
So, in the interests of media literacy, some inside dope.
If you retain some faith in the veracity of media reporting, (and many don’t), it’s also useful to remember — or know — that what you read, see and listen to is heavily filtered, edited and condensed.
Maybe you knew that.
But if you ever work in a newsroom, or as a reporter or editor or photographer, you very quickly appreciate how much of it ends up on the cutting-room floor.
It is not, despite everything you may hear about the “crooked media” and our putative dishonesty, about partisanship.
It can be, but most often is for very different reasons, like:
Length and space
Less an issue with digital stories, where there’s no lack of room, although a shortened attention span from many digital audiences.
In print, whether magazines or newspapers, many stories compete every day for space.
Every newspaper editor has a “budget”, in addition to their monetary one, and daily “budget meetings”, in which every competing story tries to win its spot in that day’s report and what prominence it will get.
Then a talented team of photo editors, art directors, layout experts and graphics editors works to make each page, ideally, look terrific and draw you into each story.
This is my most recent NYT story, which got great play, (on the front page [aka the dress page] of the paper’s very well-read real estate section), the gift of a gorgeous illustration (by someone else from Toronto!) — and even netted me fan mail! It’s about how people, when renovating, sometimes find very weird things in their walls and floors, or place items themselves.
Short is often better — get to the point!
But complex issues demand complex and nuanced reporting for the audience to understand them and why they matter to us, like the NPR report I heard this morning on the Congressional Review Act, which I’d never heard of before.
Probably the biggest ongoing challenge every news journalist faces, especially those who work with images: war, natural disaster, terrorism, murder scenes, airline, train or car crashes. They have to process it emotionally, (or shut it out somehow.) Over the years, let alone decades, it takes a toll.
The day before I took my driving test (!), while a reporter at the Montreal Gazette, I covered a head-on collision between a city bus and a small car. I’ll spare you the details, but — 26 years later — I remember it all too well.
Secondary trauma is a real issue for many of us, and in a business where macho behavior is rewarded and emotional reactions in that moment can hinder our work. My husband covered New Mexico’s worst ever prison riot as a photographer when he was still a college student and spent a month in Bosnia at the end of the war in 1995. Both seared his soul.
I’ve reported stories with gory details I knew, but omitted. They informed my understanding of the issues and the reality of the event, (like a murder trial or 9/11), but civilians — i.e. non-journalists — just aren’t prepared to handle it.
By the time you see or hear it, it’s often heavily sanitized.
This is a big one, especially now.
If you can’t trust media coverage to be factual — and checked before publication or broadcast with multiple, reliable sources — you’re toast.
It doesn’t even matter what the story is, really, because the underlying principles remain the same: when in doubt, leave it out.
We have to make sure we know who’s talking to us, why now and their agenda(s).
Who’s funding them? Who pays their bills? Who do they owe favors to?
Many sources just end up sounding or looking really stupid.
It’s up to us to decide, as gatekeepers, what to reveal.
We’re all human and we all mis-speak.
That question changes when we’re covering a public figure like a politician, who’s chosen to be in the public eye and who has significant responsibility to voters. That’s why they hire spokesmen (and women) to spin everything.
It’s our job to untangle it all.
Far too many press releases!
I get several every day, and delete 99.9% of them unread, unopened and annoyed at the laziness of the people being well paid to send them.
There are three writers in New York City (!) with my name, one of whom covers beauty for a major magazine, so of course I get her email all the time.
Some press releases are useful, but are often full of jargon and of no interest at all.
Most of the best stories you’ll read and hear come from reporters and editors’ own ideas and research, tips from sources and observations of the world and its patterns.
Documents, leaks and FOIAs
If you saw the film Spotlight, which won the Oscar for Best Picture, you’ll know that poring over reams of documents can create the most powerful and damning stories of all.
The editor, then, of the Boston Globe, Marty Barron, is now at the Washington Post, which is kicking ass and taking names in covering the Trump administration.
The more Trump shuts down federal agencies and staffers, the more they’re leaking what we need to know.
You need a free press more than ever now.
The big three of news determinants.
The closer an event is to readers, listeners and viewers, the more likely it will get coverage — which is why Americans, certainly, hear just about nothing, ever, from entire parts of the globe: most of Asia and the MidEast, Latin and Central America, Eastern and Southern Europe, Australia and New Zealand.
Unless it’s seen to have a direct impact on American lives or economic/political interests…crickets.
Which is crazy.
Because the less you know about how the rest of the world operates and behaves, (i.e. differing histories, cultural values and resulting wars, unrest and public policies), the less you understand or care.
(Have you noticed the rise of Marine LePen, running for France’s Presidency? Nice.)
Don’t, please, get me started on celebrity — and how every day someone “reveals” a “secret” and media drool over first dibs on it.
If something happened even a week ago, let alone a few days, it might not be deemed “news” because, no matter how important, it’s not “new.” It’s a lousy way to make decisions, and very common.
The only way to make sense of the “news” is to absorb and process a wide range of it. If all you ever read or pay attention to is American (or your own country’s), the Internet offers you all of it, most of it free — radio, videos, newspapers, blogs, magazines…
I read the Financial Times every day and listen often to BBC. I get French and Canadian news through my Twitter feed.
Sure, some journalists write puffy stories about luxury hotels and mascara and shiny new tech toys.
But the journalism a democracy relies on is one with consistent, ready access to its leader(s), holding them and their government to account.
If you don’t grasp this essential fact, you’re in for a very long and ugly fight.
In his very first press briefing, Trump’s spokesman Sean Spicer managed to stun the entire White House press corps with a toxic mix of hostility, aggression and threats.
This isn’t how a briefing is supposed to go. Certainly not from the very start.
Oh, and fleeing the room without taking a single question.
Not a great start to a new administration.
This is how it works:
Journalists are hired to find out what the hell is actually going on in the halls of power.
They cultivate sources.
They read long, tedious boring documents, where the meat of the matter may be buried 537 pages in.
They do not give up easily.
We do not give up easily.
A President who whines about every perceived slight to his fragile ego, and an attack dog press secretary , are not what Americans need or deserve.
Millions of Americans did not vote for Donald Trump, and even those who did need and deserve to know what he is doing — beyond his relentless tweets.
And the rest of the world is also watching and listening, as confused and concerned as many Americans are by the oldest President ever elected, a proven liar, cheat and misogynist — and a man who has never served a minute in office before.
The Presidency carries tremendous power, and the trappings of office are indeed impressive and daunting: a residence in the White House, access to nuclear codes, travel in Air Force One and Marine One, rafts of attendants snapping salutes.
But he works for us.
He works for the American people.
If the press, whose role it is to represent every voter unable to ask tough questions directly, are body-slammed from the very start, look forward to the most persistent, aggressive and unrelenting scrutiny of this administration you can begin to imagine.
Some of you follow the news closely and know that President Elect Donald Trump makes a habit of naming, shaming and blaming reporters he thinks have somehow insulted him, often by merely challenging him on his ever-shifting statements and tweets.
“That” was Donald J. Trump’s inaugural news conference as a duly elected United States president-to-be, in which he called BuzzFeed a “failing pile of garbage,” dismissed CNN as “fake news” and more or less told the whole lot of reporters at Trump Tower to stuff it when it comes to his unreleased tax returns because everyday Americans don’t care and, anyway, “I won.”
There were two big lessons in the Wednesday morning melee.
1. Mr. Trump remains a master media manipulator who used his first news briefing since July to expertly delegitimize the news media and make it the story rather than the chaotic swirl of ethical questions that engulf his transition.
2. The news media remains an unwitting accomplice in its own diminishment as it fails to get a handle on how to cover this new and wholly unprecedented president.
It better figure things out, fast, because it has found itself at the edge of the cliff. And our still-functioning (fingers crossed) democracy needs it to stay on the right side of the drop.
The problem is multi-faceted.
Some of the issues journalists now face in covering Trump:
— Many Americans don’t trust the MSM, mainstream media.
— Many Americans are gulping down “fake news” with no idea who’s lying to them and making bank from it.
—Many Americans loathe journalists and think that challenging those in authority — whether elected officials or the wealthy — is rude and disrespectful.
— In an era of a 24/7 news cycle, journalists are racing to be first, not always correct.
— In an era of unprecedented secrecy and obfuscation, (we have not yet seen Trump’s tax returns — and how long exactly does an audit take?), transparency and accountability are more essential than ever for voters to know what the hell is going on.
— The President-elect is hiring his own family as senior advisors, none of whom, like him, have any prior political experience. Also unpredecented. And why should any of us trust them? We didn’t vote for them, nor do they need to be confirmed through Senate hearings.
— Journalists have traditionally been respectful of the office of the President, but never before in recent history has there been a President who attacks the media almost daily, often singling out specific reporters, (like NBC’s Katy Tur) by name. That can lead to social media death threats and doxing.
— Journalists are working in an industry in deep turmoil financially, feeling economically vulnerable at the very moment we need them to be utterly fierce in their reporting.
— Without determined, consistent, aggressive reporting on every conceivable conflict of interest, voters, no matter who they chose (or didn’t vote at all), will have no idea what Trump and his kakistocracy are up to. Trying to intimidate us only invites doubling down.
That’s how the best journalists think: tough-minded, skeptical, dubious, cynical, questioning.
Our job is to challenge authority, in its every guise.
To speak truth to power.
One of the 20th century’s greatest journalists…
In an era of fake news, it’s absolutely essential to know who is supplying you with the information with which you are making key decisions about your future, and that of your town, city, region and nation.
You can’t make intelligent decisions based on garbage and lies.
I’ve been a journalist since my undergraduate days at the University of Toronto, worked as a reporter at three major daily newspapers and have written freelance for dozens of national newspapers, magazines and websites. Here’s my website, with some clips.
Seven ways to consume media critically:
1. Read, watch and listen to a wide variety of news sources, whatever your political leanings.
If the only media you consume keep reassuring you that your world is exactly as you wish to see it, you’ve got a problem. The world is a complex, messy place — comforting simplicity, while seductive, is rarely honest.
2. Get off social media!
If the only news sources you rely on are social media, you’re stuck in an algorithmic echo chamber. You’re doomed! See point one.
That means questioning every single comment, data point, anecdote, story, and “fact” you are given — no matter at what volume and speed. That means your default position isn’t: “Oh, cool. I need to tweet that right now” but “Hmmm. Really? That sounds weird.”
4. Research the news sources you’re relying on.
Google them. Read everything you can about them and their history. Who is funding them? Why? Who is quoting them as authorities or experts? Why?
Every reporter in the world has a track record — if they’re the real deal. Google them. Go to their LinkedIn page. Watch their videos and read their work.
Working journalists are highly protective of their professional reputations as accurate and reliable because without that, we’re useless.
5. Assume nothing.
Read every story, if in print, with a highlighter marker handy — and highlight every point you think dubious or unlikely. What conclusions did the reporter draw? Do you agree? Why? What makes you trust them? What did they fail to ask? Why? What assumptions did they make going into that story? Would you have done it differently? How? Why?
6. Talk back to the media!
Not simply on a comments page.
Write letters to the editor. Use their corrections editor or ombudsman to complain when you see lazy or inaccurate work. Email reporters and editors directly to express your concerns about their coverage — or lack of it. Be calm, civil and constructive if you want to be listened to. Thoughtful journalists are in the middle of a period (finally!) of self-examination, so your timing is good. Be an active participant in the flood of information out there, not a passive little nothing nodding your head.
When you start to understand the media ecosystem — and how these businesses are run and why some are succeeding and some struggling — you can’t really grasp how their products are created and distributed. Yes, it matters! Eating “clean”, locally or judiciously should also apply to your media diet.
I’m not, per se, a huge fan of cop shows, (although I enjoyed, and miss, NYPD Blue.)
But three shows have really caught my attention: Wallander (the Swedish version), The Tunnel and Inspector Lewis.
There are two versions of Wallander, the Swedish one (with English subtitles), filmed in the small southern coastal town of Ystad, and the English one, with Kenneth Branagh. For a variety of reasons, I prefer the Swedish.
I love the craggy, grumpy Wallander (pronounced Vall – AN -der), played by Krister Henriksson, who always looks like he could use 10 more hours of sleep, some coffee and a shave. He supervises two young detectives, Pontus and Isabelle, and their relationships form an interesting backdrop to the storylines.
I love the moody gray, blue and black palette of each 90-minute episode, which feels — to a North American viewer accustomed to 30 or 60-minute shows punctured with ads — luxurious and immersive, like a movie.
I love seeing Sweden’s gorgeous landscapes and beaches, and I like the way they say “Tack!” like a gunshot (Thanks, or please) into their cellphones.
I sat riveted every Sunday evening to see The Tunnel, a BBC production that is — a first — bilingual, half in French, half in English. It’s also the first time that officials allowed anyone to film inside the undersea tunnel that runs between England and France.
I missed the first episode, but it begins with the discovery of a woman’s severed body, half on the English side of the tunnel and half on the French side.
“Ah, les rosbifs“, sigh the young French female detectives as the grizzled English cops arrive, as they now, resentfully, have to work together to solve a bi-national crime.
I saw no North American press coverage of this amazing show, and think Clemence Poesy is astounding as Elise Wasserman, the pale, taciturn blond who leads the French investigation. Her leonine face seemed to be make-up free, her hair always un-brushed, focused laser-narrow on her work.
Her British counterpart, Karl Roebuck, is a tough old thing who has multiple children with multiple women — and can’t keep his trousers zipped. He’s used to charming his way through most situations, a tactic Elise (even tougher) is utterly immune to.
The storyline is complex , with a surprise twist at the end.
It’s violent, of course, at times but emotionally compelling, and I found myself deeply involved with the two key characters. This 10-episode series also had a very distinctive aesthetic — pale, washed-out, everyone wearing blue, black, green or brown.
The scene switches constantly from England to France, from one culture and language and procedural style to another. (As someone who’s lived in both countries, and speaks French, I loved this element of it.)
Set in and around the gorgeous city of Oxford, and on the university campus, its three major characters are as likely to head to the pub for a pint as to gather at a murder scene.
I haven’t yet been to Oxford, (or Ystad), so I enjoy seeing the gorgeous scenery and the creamy stone buildings of the university. There are endless little digs at class difference and a wry perspective on the insularity of academic life.
Like Wallander, Morse plays a somewhat avuncular role with his younger sidekick, and it’s interesting to watch that relationship.
These shows allowed me to enjoy visiting Europe each week, without a long flight or jet lag.
The two men, travelling in a convoy with other NPR staff, were killed in Afghanistan on assignment when their Humvee was hit by rocket-propelled grenades.
To most people beyond professional journalism, it’s just another story flashing by in your Twitter feed or something glimpsed, possibly, on Facebook.
I listened yesterday to the heartfelt tributes on National Public Radio by Jason Beaubien and Kelly McEvers, who worked closely with Gilkey; McEvers, who worked for many years in the MidEast, could barely choke out a sentence.
It takes tremendous courage to step into the theater of war to cover it as a journalist, (and, as Gilkey also frequently did, starting in 2007 for NPR, to record the aftermath of natural disasters in places like Haiti and the Philippines) — to pick up a camera or microphone and start gathering facts to share with the rest of us, sitting safely and calmly at home on our balcony or in our cars or on a sofa patting our dog or cuddling a child.
These jobs — yes, chosen freely — demand sacrificing any sort of personal life, sometimes for many years.
You go, at once, where the story is, where you have to be, for as long as your editors want you there. Forget celebrating other people’s birthdays with them or anniversaries or attending their weddings or graduations or the birth of your children.
Reporters’ risk their physical and mental health, even if “only” at risk of secondary trauma, a very real effect of witnessing death, violence and destruction firsthand.
There’s no other way to tell these stories well.
Like PTSD, secondary trauma leaves scars for years, and it often goes unnamed, unrecognized and untreated, because admitting it to yourself — or your colleagues, let alone to your bosses — also means admitting you’ve got deep and complicated feelings about what you’ve witnessed and recorded and transmitted.
Feelings are something we often postpone having about tough stories.
Break the story is a line journalists use to mean getting a scoop, being the first to tell something, but for me the term has deeper resonance. When you report on any event, no matter how large or small—a presidential election, a school board meeting—you are supposed to come back with a story about what just happened. But of course we swim in stories like fish swim in water; we breathe them in, we breathe them out. The art of being fully conscious in personal life means seeing the stories and becoming their teller, rather than letting them be the unseen forces that tell you what to do. Being a public storyteller requires the same skills with larger consequences and responsibilities, because your story becomes part of that water, undermines or reinforces the existing stories. Your job is to report on the story on the surface, the contained story, the one that happened yesterday. It’s also to see and make visible and sometimes to break open or break apart the ambient stories, the stories that are already written, and to understand the relationship between the two.
There are stories beneath the stories and around the stories. The recent event on the surface is often merely the hood ornament on the mighty social engine that is a story driving the culture. We call those dominant narratives or paradigms or memes or metaphors we live by or frameworks. However we describe them, they are immensely powerful forces. And the dominant culture mostly goes about reinforcing the stories that are the pillars propping it up and too often the bars of someone else’s cage. They are too often stories that should be broken, or are already broken and ruined and ruinous and way past their expiration date. They sit atop mountains of unexamined assumptions. Why does the media obediently hype terrorism so much, which kills so few people in the United States, and mostly trivialize domestic violence, which terrorizes millions of U.S. women over extended periods and kills about 1200 a year? How do you break the story about what really threatens us and kills us?
I love what she says and believe wholeheartedly in her stance — that so many of the “stories” we write or broadcast are bullshit.
It also takes real professional courage to break away from the pack, to zig when everyone is zagging, and chase down a story you know is essential but that no Big Outlet has (yet) deemed important.
It’s called a press pack for a reason…
I hope, as you consume serious, smart journalism today, in whatever format on whatever device — paper, phone, tablet, book — you’ll stop and say a prayer of thanks for those who have given their lives to bring it to us.
Sadly, many of us — certainly those with 20+ years’ experience — are starting to feel like whaling ship captains in the new era of steam, offering terrific skills that fewer and fewer publishers want or can afford to pay for.
The British daily The Independent recently killed its print editions and thousands of journalists are losing their staff jobs all over the world.
I still ply my trade freelance, publishing online and in print, for outlets from the Case Foundation to The New York Times.
The terrific new film “Spotlight” won this year’s Oscar for Best Picture, about the investigative team at the Boston Globe and how it uncovered sexual abuse within the Catholic church. Here’s my earlier post about it.
Here’s a radio interview on CBC, (18:20 minutes in length), with the female member of the real Spotlight team, Sacha Pfeiffer, about what it’s like to work in investigative journalism — and to be observed and portrayed by an actress on film.
And those of us who do it professionally, especially within news, know there are many other people whose skills help us get it done safely and accurately, from translators to fixers to unnamed but well-placed sources.
By the time you see or hear a story online, on radio or television or in print, hundreds of decisions have been made about it and decisions made by dozens of professionals. Journalism remains very much a team sport.
Here’s some of what happens before you ever see or hear a work of journalism:
Someone gets an idea
It happens in a variety of ways.
It might be from a press release, sent out by a professional agency whose job it is to promote their clients and their interests.
It might be something we noticed — an ad, an overheard conversation on the bus or at the dog run or while in a doctor’s waiting room. I saw something this week in a local drugstore, a new and unusual product that’s a direct reflection of recent cultural change. It might be a story.
It could be something we read or saw, yes, already produced by another journalist — but not in depth or not for an audience we know well.
It might be a wire service story our editors want deepened or localized; if too local or regional, maybe looking at it nationally or globally.
Many reporters work a specific beat, (like a cop’s beat, an area they are meant to know intimately), and stay in close touch with sources in it, whether aerospace or retail or philanthropy.
Much traditional reporting, (a weakness in its conceptual narrowness), focuses on institutions of power and its players: the schools, courts, police, Wall Street, Big Business, Parliament or Congress or its various committees. The ideal is to hold the powerful accountable for their decisions, many made in secret and many using taxpayers’ money or affecting public policies.
Smarter thinking considers ideas more broadly and in ways that intersect across disciplines — design, gender, technology, culture, labor, belief systems.
A freelance writer, who survives like Sheherezade by telling/selling story after story after story, also needs to decide who’s the right market for which idea:
a trade magazine? A major newspaper? An overseas website? A women’s magazine? A men’s?
The reality is now that digital sites are ravenous for copy — and most pay crap — $50, $100, $200 for stories that can still require significant skill, experience and lots of time to report and write.
Young writers are lining up for it, and beating their ambitious wings against the locked doors of print publications.
Print pays a lot more. Not a lot of money, ($2,00o to $10,000+ per story for the truly fortunate), but enough to eat and pay bills.
I live in an expensive part of the world — the New York City suburbs — and most of my work is either produced for print or paid at print rates.
What’s the story — and who cares?
Journalists are cynical, skeptical, dubious.
We’re paid to question authority, (even if we often fail to do so in an era of concentrated media ownership and few jobs.)
As the saying goes, “If your mother says she loves you, check it out.”
So what is the story and why should anyone else make time to read or listen to it?
Who are the main characters? What’s new or different?
Does it reflect a trend?
What expertise or insight can you bring to it?
Is it even really worth doing?
Here’s a great blog post by a science journalist who decided — as we all do sometimes — to drop a story after she realized it was bogus.
We try to sell the idea to an editor, either someone who’s our boss (and their boss) or a freelance client
Much of what we do requires the delicate art of persuasion. We have to feel passionate enough about each story — ideally — to do the work of reporting, interviewing, researching, writing and revising it.
But we also have to have skills and expertise not to make a mess of it. Do we have the right contacts? Do we speak the lingo of that industry?
If freelance, is it even worth doing financially? It can take days, weeks or months to properly research a story and we have to budget our time carefully.
What if it requires travel expenses — plane/train/car rental/hotel/meals? When budgets are tight, every additional penny must be justified.
Which is why so much lazy, crappy reporting is now done by phone, email and Skype. It’s cheaper.
What’s the best way to tell this story?
One of the joys and challenges of producing quality journalism now is the decision process when presenting it — a video? a podcast? a broadcast? A 3,500 word feature? A Q and A?
The goal should always be to engage the reader, to bring him or her with you into the places you’ve been to gather the material — the sights, sounds, smells, tastes and textures.
How soon do we need to jump on it?
In an era of Twitter, Vine and Periscope, the rush to be first is exhausting and getting worse.
What if one of our many competitors gets it before we do?
Who do we need to include to tell this story?
This is where so much journalism remains weak — still depressingly filled with white, male voices and few women and/or people of color, as this story points out.
I usually write nationally-reported stories and try to find a mix of people in age, race, geographic location and profession as sources.
Once we’ve figured out our possible list of sources, we need to consider possible conflicts of interest; (does their brother own the company? Did they attend that school?), and decide who’s most likely to give us time and how much of it.
There’s a distinct pecking order to whose calls and emails will get returned the fastest; if you’re writing for a trade magazine instead of a Big Media Outlet, be prepared to make a lot of return calls. For freelancers, time is money and every wasted minute costs us income.
How much reliable accurate information can each source give us?
This is the hidden 90 percent of the iceberg of every story you’ll ever read or hear, and one that “Spotlight”, unusually for a film about our biz, explains well.
It means actual legwork — sometimes physically venturing into neighborhoods or places we already know are unwelcoming, and maybe unsafe.
Knocking on doors. Calling people who never call back. Sending dozens of emails.
Accessing public documents, maybe filing a FOIA — Freedom of Information Act — when we’re stonewalled.
If you’re working in a foreign country, you may need a bodyguard, a fixer, a translator and a driver. You also have to find them, trust them with your life and pay them.
What do you need to take with you? War reporter Janine di Giovanni recently told the Financial Times her kit always included a morphine syringe, a tourniquet — and a little black dress because, you never know!
I know two seasoned female reporters who recently went into dangerous territory (Mexico, researching narco-terrorism) and South Sudan (researching famine) for their work. That’s normal. That’s what some of us do.
How much time before you’re done?
I recently proposed a story that I knew would be complicated to do well. Hah! It took me eleven interviews, each 30 to 75 minutes long, to understand it well enough to write it for a general newspaper audience. Then I still needed time to write it.
The worst thing to do is rush and skimp. I call the result Swiss cheese journalism, full of holes.
Does it make sense?
This is where the best and toughest editors are our saving grace. It’s their job, even when we resent it, to question our thinking, decisions and sources, the structure and tone and length of what we’ve given them.
It’s very easy, after spending a lot of time working on a story, to completely forget that — for the viewer or listener — it’s all new to them!
Here’s a recent story about what it feels like to be a reporter, a rare glimpse into the feelings we’re never allowed to share publicly:
Over the coming hours and days, millions of people are going to watch millions of hours and read millions of words on the Umpqua Community College shooting. They will learn what it looked like, from witnesses who escaped with their lives; they will learn about the victims—their lives, their hobbies, their dreams—from their friends and families; they will learn about the killer’s (or killers’) backgrounds and motives. Many of the same people who will eagerly consume this heartbreaking and enlightening information are the ones now criticizing the reporters gathering it for them. Where the fuck does the public think this news comes from?
The public may say it doesn’t want the horrible details; ratings, circulation, and traffic say the public is lying. The public may claim it values accuracy over speed, and that it is monstrous to contact witnesses this soon after a tragedy; the broad and voracious consumption of breaking reports, and the tendency to spread them as far and wide as possible, argue otherwise. The public will definitely immediately turn on CNN when news is breaking, then mock CNN for having clueless reporters uselessly speculate because there’s nothing to report yet, then turn to another channel to see if they’ve got something to report.
No outlet could conceivably think of sitting out the race to report something like this.
I’m grateful I’m no longer a hard news reporter, let alone at a tabloid — my last staff job, and literally my last staff position in journalism — ended in 2006. I was a reporter at the New York Daily News, then the U.S.’s 6th-largest daily newspaper.
It felt like an out-take from some 1930s film: tough-talking dames, foul-mouthed editors in suspenders, eager young interns, aggressive photographers. There was a guy in a corner of the enormous open newsroom called Gypsy.
I had only worked for broadsheets — The Globe and Mail, Montreal Gazette and, freelance, for The New York Times. Even at their most aggressive, we didn’t behave like tab reporters who would, and did, do anything to beat their competition and win the wood, the paper’s entire front page.
The news we all read, see and listen to doesn’t erupt spontaneously — it’s the result of decisions made by top editors, often middle-aged white men — about what they deem most important and interesting.
At the News, I was sent on a stake-out, in Manhattan’s summer heat and humidity, to stand outside a midtown hotel and await the arrival of two Quebecoise visitors, one of whom had been attacked and injured, not critically. I was sent because I speak French, not a common skill in that newsroom. My job was to — in News parlance — get the quote, some pithy summation of their fear and shock.
That no other reporter would have.
It was tiring, boring and bizarre to stand there for hours, to clog the sidewalk beside competing reporters from the Times, Post and others. With an intern, our photographer busy chatting to her pals, I tried to sneak into the hotel several times, eventually caught by an irate security guard.
I’ve never felt so stupid or ashamed of my role.
When there’s a shooting — which in the U.S. is sadly common — reporters descend on the scene, desperate to speak to anyone involved and to be aggressive about it.
Because if they’re not, and a competitor for eyeballs, clicks, pageviews and revenue beats them to a source, they’re in deep shit.
Hence the comparison made to vultures — journalists swooping in the second they see blood, death, destruction, tragedy, to dig through its entrails and feast.
Some reporters are fine with this behavior. I’m not.
Partly because there are complex issues that rarely get discussed outside of newsrooms or journalism conferences: what to cover, when to cover and when to stop, what to ask.
Because the assumption is: everything, as fast as possible.
One reason reporters can look like vultures is that those of us working differently, not on breaking news — writing longer features or profiles, covering business or sports or government — remain invisible to the public.
We spend our days ferreting out information we hope will be useful, not merely that hour’s latest tragedy, which can appear titillating or voyeuristic.
So, the public often think “the media” are only those they suddenly come into contact with when we’re at our most aggressive and, yes, our ugliest.
When I teach journalism, I also remind my students — especially women — that we’re paid to break social rules: to run across a room, to interrupt, to ask tough, probing questions, repeatedly when necessary, to challenge authority, whether political, religious or the wealthy.
At our best, to speak truth to power.
That, too, sometimes offends the more decorous or docile.
Reporters don’t contact victims and bystanders because they get off on it; they do it because they’re a small part of a long-established news ecosystem that begins and ends with an audience that understandably wants to know what the facts are, which is to say that it wants to hear what victims and bystanders saw.
I got out of tabloid reporting because I couldn’t take feeling awful anymore. One former co-worker said she got out of it the moment she realized she had been doing it long enough to stop feeling awful.
But…I draw a line that others are failing to do now.
I do not want sentimentality or hand-wringing.
I do not want to hear one more slick television reporter — NBC Nightly News, I’m looking at you — yammer on inanely about a community’s gathering together to “heal.”
I’m so done with cliches, false emotion and bullshit.
Here’s what I want from fellow journalists:
— Insight, analysis, hard data, fact patterns, trends.
In addition to the broader survey data, researchers did deeper interviews with 23 millennials in three different locations around the country. Those interviews revealed a reluctance among some interviewees to pay for news online.
“I don’t think you should pay for news,” Eric, a 22-year-old Chicagoan, said. “That’s something everybody should be informed in. Like, you’re going to charge me for information that’s going on around the world?” And then there’s 19-year-old Sam from San Francisco: “I really wouldn’t pay for any type of news because as a citizen it’s my right to know the news.”
A sample of 23 is small and not, per se, worth commenting on, but the larger report is well worth a read if you’re at all interested in the current production and consumption of news; as a career journalist, I am!
It’s no secret that journalism is in deep trouble a period of disruption as digital media have claimed readers and advertising dollars from print, whether newspapers or magazines.
In the year 2008, 24,000 journalists lost their jobs, (I lost mine in 2006), and many of them left the industry for good, fleeing to new careers if they could find one.
In nine days, my husband leaves his workplace of 30 years, The New York Times. He has loved it and is leaving by choice, having accepted a buyout package that will never again be as generous, and one we need to secure our retirement.
He’s had an amazing run — including photographing two Olympics, (Atlanta and Calgary), three Presidents, multiple Superbowls and the end of the Bosnian war before working another 15 years as a picture editor inside the newsroom.
While he is retiring from the Times, he’s now seeking a new full-time position as it’s another decade before full-time retirement is an affordable option for us.
As two journos who’ve been doing this work since we were undergrads at college, (he in New Mexico, I in Toronto), we know what it still takes to produce quality journalism:
Software developers and designers
Time (to find and develop deeply reported stories)
A skilled team of tough editors — copy editors, section editors, masthead editors, photo editors
Madness. (Cheap, affordable, looks great to the bean-counters.)
One of the sad truths about technology is that it offers the misleading illusion of ease — i.e. ready access = skill.
Thousands of people now style themselves as writers and photographers simply because they can hit “publish” on their home keyboard or snap some cellphone pix and upload them to Instagram.
It’s a fallacy, and one that journalism doesn’t help by keeping its production line, and the costs of hiring and retaining quality, essentially invisible to its consumers.
I think most of us realize that the steak we eat or the car we drive or the table we sit at are all products of a long production line of design, growth, production, manufacturing and distribution. We know they are businesses whose role is to earn profit.
Not so much for the naive/ignorant who think “news” is something that magically just appears on their Twitter feed or Facebook pages.
This is why news organizations should shift to a mobile-first approach immediately. This doesn’t mean we ignore the desktop, but prioritize mobile over it — make mobile the default everything. When brainstorming a new product, start with a phone or tablet design and work backwards to the desktop. Set performance goals based on mobile performance over desktop. Conduct research that emphasizes mobile over desktop behavior. Put mobile numbers at the top of analytics reports. Compare competitive performance on mobile numbers first, desktop second. We need to immerse ourselves in devices and become a student of the industry…
Above all, we need to invest and experiment like never before. Whatever you’re spending now, triple it.
“When the Web was new, many of us went online with creativity and energy,” says Regina McCombs, who teaches mobile at Poynter. “Now, faced with even bigger potential and pitfalls for developing — or losing — our audience, most of us are getting by with as little investment as we can. That’s scary.”
Voters, readers, viewers, listeners, the curious and engaged — in order to learn what’s happening in the world, whether in our town or 12 times zones distant — still need smart, tough, skilled, disengaged, (i.e. as objective as possible), trained and ethical reporters with boots on the ground.
The sourcing requirements for print outlets can be so stringent that I often joke a print writer must quote a professional astronomer before claiming that the sun will rise in the morning. Yet online, authors are commonly allowed—and even expected—to exert their own authority. And even when they cannot claim to be experts, many bloggers use their inexperience as a way to write from the perspective of a novice.
Again, this comes down to speed. Online writing has such different sourcing standards than print because it’s much easier to hyperlink to source material instead of explicitly attributing and fact-checking information.
The bold face above is mine — this is exactly my point.
I have zero interest in the “perspective of a novice”, for fucks’ sake.
On Isis? On the economy? On climate change?
And fact-checking? Yes, I want that, too. (Many of my magazine pieces are still subject to independent fact-checking.)
“Free” or cheap news doesn’t mean, or guarantee, excellent.