broadsideblog

Posts Tagged ‘blogging’

My NYC writing life — update

In journalism on August 25, 2016 at 3:41 pm

By Caitlin Kelly

IMG_20160617_102113083 (2)

As many of you know, I earn my living writing journalism for places like The New York Times, Quartz, Reuters Money and many others. My most recent quick hit was about a new luxury hotel in Mexico for a design trade magazine.

In June, I participated in a National Press Foundation fellowship on retirement, and its many challenges: physical, financial, emotional. We had 19 (!) speakers in three days, so I’m still processing it all.

I’m a generalist, and write about almost everything, (not science, tech, parenting, beauty.)

If you need help with a writing or editing project or can refer me to someone who does, let me know!

I’ve also worked with the Consulate General of Canada, the New York School of Interior Design and WaterAid America to craft their messages.

This week has been crazy; for a story, I spent a day in Manhattan visiting the new Westfield mall next to the 9/11 memorial, interviewing a few shoppers — including, in French, a couple visiting from Brittany.

I hadn’t been down there since 9/11 and I deliberately avoided even looking at the memorial. I know some tourists love it, but the memories are, even, 15 years later, too painful and weird to re-live.

Using  a cane right now for balance, (my right knee has bad arthritis), slowed me way down but I hopped a city bus and headed back uptown to 48th Street to meet and interview a young woman for a Times piece.

IMG_0062

The range of shawls, sweaters, caps — in the most gorgeous colors! These are shawls in Avoca, a Dublin shop

My latest venture is a retail/shopping blog at Forbes, which pays a small monthly stipend (welcome to digital journalism) — plus payment for each view.

I hope some of you will make the trip over to check it out and, if you like it, Facebook and tweet it.

I’ll be writing five posts a month.

A reminder that I also teach and coach fellow bloggers and writers, and have done so with people worldwide, from Singapore to New Zealand to Germany to Maryland, often via Skype.

I charge $225/hour, (payable though PayPal), with a one-hour minimum and my time and skills are yours; you can ask me for whatever help you need: reading a pitch, reading a story draft, advice on blogging, how to sell a non-fiction book…been there, done that!

I also offer specific, highly-focused webinars, $150 for 90 minutes. scheduled at your convenience and done one-on-one via Skype, phone or in person.

I’m the winner of a National Magazine Award for a personal essay about my divorce and have written two books of national reporting and analysis published by major New York houses.

A former reporter for three major dailies, I can also help you figure out where and how to dig up information or conduct a useful, incisive interview. Let alone how to write more, better and faster!

I know this writing game inside out, from negotiating fees to wrangling (whew!) PR people determined to control every single word.

 

Thanks for reading, commenting — and returning to Broadside!

Blog friends

In behavior, blogging, journalism, life on August 15, 2016 at 1:07 pm

By Caitlin Kelly

IMG_20160412_165957996

Where will that path take us?

 

I know that many of you also blog, and (happy sixth anniversary, Lorna!) have been doing it for years.

I had the oh, so snottily New York Timesian — “Oh, do people blog anymore?” asked of me at Jose’s going-away party last year (while snarfing the cake I paid for.)

Apparently, yes.

I write for a living, and have been doing so for (gulp) 40 years, since I was an undergrad at the University of Toronto, utterly desperate to (as I did) become a journalist.

No Internet then.

IMG_0239

Fishing lines at rest, Burtonport, Co. Donegal

People ask me: if you’re a professional writer, why on earth would you write unpaid, i.e. blog?

For pleasure.

For connection.

For exploring ideas.

For a place to muse aloud.

For a space in which to chew ideas.

For civil conversation with smart, interesting people across the globe.

For writing that isn’t, for once, tailored to someone else’s tone, length and subject matter.

For friendship.

That wasn’t, of course, the original plan.

But then Lorna and Sarge (now — yay! — her husband, and proud parents of the gorgeous girl Isla) came to New York, and I’d been reading her blog and she’d been reading mine and it was as if we’d been friends for years through our words flung out there so hopefully into the ether.

She in Scotland, I in suburban New York.

Like many of my new blog friends, we’re also decades apart in age, but perhaps not in sensibility — our shared love of books and travel and ideas and wonder at the world.

IMG_7345

A time for adventures — meeting Mallory

When I went back to Paris, in December 2015, I was thrilled to meet Mallory and Juliet and Catherine and others who were readers of my blog.

I met them in public places, thinking — This is nuts! What if she doesn’t show up? What if she’s an axe murderer? (Sadly, now, more of a worry than it was then.) No doubt, they, too had their fears.

Then off we went and, every time without fail, had a lovely face to face experience.

Juliet and I — both long-time ex-pat Torontonians (she in France, I in the United States) — had a wild New Year’s Eve together, that began with vintage shopping (what else?) and a terrific dinner eaten at the bar.

Mallory and I had so much fun we met twice.

I had never met any of these people before.

They had never met me.

IMG_20150106_151614588_HDR

London –land of Small Dog Syndrome!

But we all took a leap of faith and, voila, fun!

This week I met yet another smart, savvy, worldly young woman, the legendary X who’s the bestie of Cadence, the author of Small Dog Syndrome from London; she and I finally met face to face — after years of mutual admiration — in the train station after I got off the train from Paris in my brown vintage fedora.

We talked for so long her husband called to make sure we were OK.

X was everything you’d expect of a friend of Cadence and we sat at the bar and drank cold beer and shared notes on life in journalism in New York City. I would never have met her had I not read Cadence, nor emailed her privately, nor (!) stayed with her in their London flat (sleeping on an air mattress on the living room floor) and we all survived.

What a gift this blog has brought into my life!

shadow

The gift of friendship.

How has blogging (has it?) affected your life?

Seven years of Broadside…

In blogging on July 16, 2016 at 2:12 pm

By Caitlin Kelly

It started on July 1, 2009 — Canada Day.

It started on the firm orders of my then-agent, who insisted (eye-roll, sigh, must I?) I had to have a blog, and social media following for my second book, which she sold on 9/11/2009.

It came out in April 2011, “Malled: My Unintentional Career in Retail” (Portfolio), a memoir of low-wage wage and a work of national reporting on the industry.

malled cover LOW

Unlike many of you, I had never wanted to blog and couldn’t imagine that anyone would hang around, read and comment, let alone return.

Happily, I was wrong, and Broadside continues to attract new followers every day, now more than 16,000 worldwide.

The blog now also has 1,845 published posts, on everything from travel to journalism to politics to decorating.

Yes, my interests are eclectic!

It’s also been very odd, and instructive, to see which posts — many years later — still attract the most views: my 30-hour train ride from New York to Minneapolis, meeting Queen Elizabeth, what going to boarding school very young does to your psyche…(I went age eight.)

IMG_20151105_155117095_HDR

New York — where I’ve lived since 1989 — and written many blog posts about

That boarding school post has gotten more than (!) 11,000 views over the years and has  elicited the most heartfelt, confessional replies, some so heartbreaking they were difficult to read.

One man — the only time that’s ever happened here — wrote to me the next day, apologetically, and asked me (which I did) to take down his comments, so personal had they been.

 

At their best, blogs link us, heart to heart.

 

Like every blogger, I never know what posts will resonate and which will sit there, largely unloved, unread and un-liked. I’m often surprised by what you like most, so that keeps me on my toes.

 

I’m grateful for your attention!

 

I love the new friendships that blogging has created — some, now face-to-face, like Juliet in Paris, Cadence in London, Katie in New York — and some, still on-line only, with faithful readers like Rami, Leah, Steve, Kate Katharina, Ashok, Lynette, Charlene, Ksbeth, Leslie, David Kanigan…

Since college, I’ve been paid to write for a living, with work published in The New York Times, Washington Post, Salon, Smithsonian, Marie Claire and many more.

I sometimes feel like a cow attached to a milking machine, the computer extracting every possible idea for compensation.

So why write unpaid?

Pleasure!

Connection!

Lively conversations!

Seven years seems like a crazy-long time to keep banging out blog posts, but I still really enjoy it and, it seems (yay!) some of you do as well.

Broadside is a rare and special place for me as a writer — a public space where I muse, question, challenge, reflect, and can share more personal and intimate notions than any commercial outlet is likely to pay me for.

It’s a place to collect and hear your thoughts and ideas, and sometimes listen to/enjoy several of you conversing.

It’s a very small — albeit global — cocktail party!

IMG_20150716_060818617_HDR

 

Here’s a selection from the archives I hope you’ll enjoy:

 

Why we’re all works in progress

Why I don’t celebrate Mother’s Day

Why being “productive” is a waste of time

Why every young job-seeker should watch “The Devil Wears Prada”

Cotton years, cashmere years — what freelance life is really like

Twelve things you should never say to a writer

Lessons learned working with WaterAid in Nicaragua

Moving across a border for love (and how it turned out)

 

As always…

If anyone seeks writing, blogging or editing help, you can reach me through learntowritebetter@gmail.com — I’ve coached many fellow writers via phone and Skype, and I offer individual webinars as well.

 

 

The joy (and misery) of possessions

In aging, art, beauty, behavior, blogging, culture, design, domestic life, life, Style, travel on November 2, 2015 at 12:44 pm

By Caitlin Kelly

“I don’t believe in storage lockers” — prop stylist/blogger Chelsea Fuss

If you’ve never seen Chelsea’s blog, go!

I loved seeing these gorgeous shawls -- so much better to take a photograph than buy and regret...

I loved seeing these gorgeous shawls — so much better to take a photograph than buy and regret…

I’ve been following it for years, for which she’s won all sorts of awards. Fuss worked in Portland, Oregon for 14 years as a props stylist and lived like a nomad for a bit, (no husband or kids.) Now, at 37 — an age when some of us are deeply mired in conventional-if-bored-to-tears work and domesticity — is happily re-settled in, of all places, Lisbon.

I enjoy everything about her blog, and her spirit of adventure. She really has the perfect name for a woman who creates lovely images for a living!

I also share her values: a devotion to connection, to beauty, flowers, travel, quiet, making a pretty home, wherever you live, that welcomes you without spending a fortune.

Paris, January 2015. I'd rather be free to travel than stay home, encumbered by stuff

Paris, January 2015. I’d rather be free to travel than stay home, encumbered by stuff

I loved her comments here, on another woman’s blog, readingmytealeaves.com:

When you spend your day driving around town in a cargo van buying $1000’s of dollars worth of props from Anthropologie and West Elm [NOTE: chic chain-store shops, for those who don’t know them] for photo shoots, those products start to mean very little. I am very detached (possibly to the extreme) from possessions! There are very few stores I walk into and find myself ooh-ing and aww-ing. As a prop stylist, after a while, you’ve seen it all. What’s really special are the one-off pieces, the heirlooms, the perfectly weathered linens, or the family postcard with old script that tells just the right story.

As I sort through my stuff, organizing/ditching/selling/donating/offering for consignment as much as I possibly can, it’s a powerful time to reflect on what we own, what we keep and why.

This Tizio lamp is one of my favorite possessions. The light it casts is clean, bright and has two intensities. Because the base is so small, it's versatile. The lamp can also be flipped upwards to cast reflected light instead.

This Tizio lamp is one of my favorite possessions — bought in 1985. The light it casts is clean, bright and has two intensities. Because the base is so small, it’s versatile. The lamp can also be flipped upwards to cast reflected light instead.

Even as I’m pitching, Jose and I are treating our home to a few nice new pieces: framing a lovely image by the talented pinhole photographer Michael Falco (a gift); a striking striped kilim we’re having shipped from Istanbul that I found online, rewiring and adding a fresh new white linen shade to an early pale grey ginger jar lamp we recently found in Ontario and a spectacular mirror, probably mid-Eastern in origin, I found dusty and grimy in an antique shop in North Hatley, Quebec.

So…how can I possibly advocate less stuff?

Because we live in a one-bedroom apartment, with very limited closet space. I’ve lived here for decades, and we both work at home now and don’t plan to move into a larger space any time soon, so a constant attention to add/pitch is crucial to our sanity and tidiness. (Yes, we do have a storage locker and keep some things in our garage as well: out of season clothing, luggage, ski equipment, etc.)

I grew up in homes where my parents’ primary interests were travel and owning fewer/better quality objects than piles ‘o stuff. My family home, and ours today, was filled with original art, (prints, paintings and photos, some of them made by us, Eskimo sculpture, a Japanese mask and scroll) and a few good antiques.

I’m typing this blog post atop a table my father gave us last year, which is 18th.century English oak.

One of the lovely Indian textiles my mother collected

One of the lovely Indian textiles my mother collected, atop an Art Deco-era Japanese vanity, a gift for my 35th birthday

It boggles my mind to enjoy and use every day in 2015 an object that’s given elegant service for multiple centuries. I prefer, for a variety of reasons, using older things (pre-1900, even 1800, when possible) to new/plastic/Formica/mass-produced.

Many people inherit things from their families and cherish them for their beauty and sentimental attachment. Not me.

I own nothing from either grandfather, and only a vintage watch and a few gifts from one grandmother — she was a terrible spendthrift who simply never bothered to pay three levels of tax on her inherited fortune. Her things were sold to pay debt; if I want to see a nice armoire she once owned, it’s now in a Toronto museum.

So…no big emotional draaaaaaama for me over stuff. I’ve bought 99% of what I own, as has my husband.

I’m also of an age now when too many of my friends, even some of them decades younger, face the exhausting, time-sucking, emotionally-draining task of emptying out a parent’s home and disposing of (keeping?) their possessions. One friend is even flying to various American cities from Canada to hand-deliver some willed pieces of jewelry, so complicated is it to ship them across the border.

When my mother had to enter a nursing home on barely a week’s notice four years ago, we had to clear out and dispose of a life’s acquisitions within a week or so. Most went to a local auction house.

It was sad, painful and highly instructive.

$31. Score!

$31. Score!

Today I’m lucky enough to enjoy a few of her things: a pretty wool rug by my bedside and several exquisite pieces of early/Indian textiles; she lived in a one-bedroom apartment so there wasn’t a lot to deal with.

But if we’re lucky enough to acquire some items we really enjoy, parting with them can feel difficult.

Maybe better to keep them to a minimum?

Check out this amazing 650 square foot NYC apartment with handsome multi-functional pieces and built-ins.

How do you feel about owning/cleaning/ditching your possessions — or those of others?

This I believe…

In aging, behavior, blogging, life on October 17, 2015 at 12:37 pm

By Caitlin Kelly

I believe that beauty - wherever we find it -- nurtures us deeply

I believe that beauty – wherever we find it — nurtures us deeply

Did you ever hear the NPR radio series of this name?

Here’s a book that collected 80 essays from it.

It’s either (choose one!): pompous, boring, predictable, self-serving, self-promotional, fatally candid to publicly state your principles. Maybe.

Maybe not.

I think action speaks louder than words. (There’s one thing I believe in.)

Having recently been hounded several times on-line, once by a very annoyed reader of this blog who emailed me privately three times to keep making his point — accompanied by personal insults — and within a women’s online group, it might be time to clear things up.

After all, more than 15,600 (!) people are now following this blog, and some may wonder — who is this woman and why should I listen to a thing she says?

Life is short. Use it well

Life is short. Use it well

I believe:

Generosity beats tight-fistedness. Almost every time. Some people will rush to take advantage of your altruism, kindness and goodwill. But if you’re paying attention, you’ll suss them out quick enough.

Generosity is not defined by opening your wallet; some of the wealthiest people, writing enormous checks, are not behaving in a way I’d personally define as generous. You can offer your time, your skills, your wisdom, your advice, your hugs, your careful and undivided attention.

Legendary celebrity biographer Kitty Kelley and I at a recent books festival in Bethesda, Maryland, where we were both speakers. She was so much fun!

Legendary celebrity biographer Kitty Kelley and I at a recent books festival in Bethesda, Maryland, where we were both speakers. She’s the best-selling author!

Success is not a zero-sum game. It sure looks like it, and especially if you live in a society with very limited access to the top rungs of professional or financial accomplishment. Yes, only one author will win the Booker Prize and only a limited few will win Guggenheims and Fulbrights or hit the best-seller list. Helping others achieve their goals, whenever possible, is a decent choice.

Envy will kill you. Stay in your lane. Be(come) the best version of yourself.

Work at it! Those who are truly excellent at their craft have spent years, even decades, perfecting their skills. A blessed few have it all out of the gate. Most of us don’t. Take classes, get coached, find a mentor.

In being strategic about when and how you use your energies. Even the most high-energy among us still need to sleep, rest, exercise, spend time with loved ones, think. If you insist on spreading yourself thin, 24/7, for months, years or decades….what is your strategy? Does everyone love or respect you? Should they?

Like Joan of Arc, you need a vision of your life and your goals

Like Joan of Arc, you need a vision of your life and your goals

Kindness is not to be mistaken for weakness. Some of the toughest and most resilient people I know are also some of the kindest and gentlest.

Persistence beats (lazy, entitled) talent. Every time. One of my favorite indulgences is watching the 14-year-old Lifetime show Project Runway, which chooses 14 fashion designers of varying ages and backgrounds and, each week, dismisses one, finally choosing a winner. In reading the biographies of this season’s designers, I was struck by the fact that one of them had auditioned for every single season and another had auditioned four previous times before being chosen. Giving up is an easy out. Staying in the game, sometimes much longer than you wanted or hoped or can really afford to, can be the way to win it. Eventually.

Keep your promises. Don’t make them if you know you will not honor them. Others are counting on you.

We're not robots. We all need a hand, a hug and some help!

We’re not robots. We all need a hand, a hug and some help!

Intellectual debate is smart and necessary. But do it civilly. I come from a family of finger-pointing, table-pounding arguers. To us, a rousing debate is sport. But for too many people, now it quickly descends into ugly ad hominem attacks substituting for thoughtful comment. Nope. I won’t engage, here or elsewhere.

— We live in a diverse culture and listening to “the other” matters more than ever.

The CBC's logo -- one of the many news sources I follow

The CBC’s logo — one of the many news sources I follow

Women’s bodies are ours, and ours alone. Yes, I believe we have the absolute right to decide if, when and how often we will agree to (or abstain from) sexual activity. We deserve legally-protected access to reproductive care and information. We deserve to be safe on the streets and in public spaces.

Women’s value to the world lies not only, exclusively — ever — in the shape and size of our bodies, but in the width, depth and breadth of our generosity, intelligence and commitment to action.

Being informed is a basic civic duty. It’s naive and disingenuous to say “the news is toooooo depressing!” There are hundreds of news sources, and if you find one (or dozens) of them disappointing, keep looking. Read, watch and listen to a range of opinions and reporting, including some from beyond your political perspective and national/domestic agenda.

Beauty is everywhere -- like this Paris cafe

Beauty is everywhere — like this Paris cafe

Beauty nurtures our souls and spirits. We neglect this at our peril. It might be nature or a painting or your baby’s smile. Savor it daily.

— Silence heals. In a noisy, crowded, distracted world, sitting in silence is essential.

Elegance, in dress, demeanor, grooming and in your home, is a gift to yourself and to others. Style and wit are timeless and can offer great pleasure: a delicious meal beautifully served, a well-cut suit, a silk pocket square, a terrific haircut. It doesn’t need to cost a lot of money, nor snobby brand-name-warfare, but it does require some time and attention.

— Friendship is one of life’s greatest blessings.

A Babar hot water bottle cover!

A Babar hot water bottle cover!

Make time to play! Being an adult is hard work: paying bills, raising children, pleasing a demanding boss, colleagues, clients. Be sure to include playtime in your life as well.

Underpromise and overdeliver. Too many people get that backwards.

Fresh flowers -- a must!

Fresh flowers — a must!

Send flowers. Yes, it’s expensive. Do it anyway.

Write letters. On paper. By hand. Use a stamp. That sort of personal care and style is rare now, ever more appreciated.

The Paris Unity March, Jan. 11, 2015. Faith in action -- that collective community response still matters

The Paris Unity March, Jan. 11, 2015. Faith in action — that collective community response still matters

Showing up matters: at weddings, christenings/brises, bar/bat mitzvahs, graduations, funerals, memorials. The bedsides of the ill and dying. Do not make excuses. Do not abandon people at their hour of greatest need.

Compassion is our greatest source of power. Not corporate or political or religious titles. Not financial wealth. Not piles of stuff and six houses proving how “successful” you are. Without compassion and empathy for those hurting, doing what you can you help, your “riches” look ragged to me.

We’re all hurting in some way. But don’t sit in it forever! Get help. Don’t spend your life wallowing, let alone brutalizing others with your unrecognized and unhealed traumas. Own them and, if at all possible, move forward. Take responsibility for yourself and relieve others of the unwanted burden of rescuing you repeatedly.

Pleasure matters! A cup of tea at the Ritz in London

Pleasure matters! A cup of tea at the Ritz in London

Being blunt/candid/direct is not per se ugly, declasse or shocking when you realize that women’s voices and opinions matter every bit as much as men’s. Punishing women who speak their mind is a nasty and popular habit.

What are some of your principles?

Do any of these resonate with you as well?

Time to up your writing or blogging game?

In blogging, books, business, education, journalism, Media, work on July 29, 2015 at 12:53 am

By Caitlin Kelly

One of my first national magazine stories

One of my first national magazine stories

As some of you already know, I make my living as a full-time freelance writer, with clients ranging from non-profits like WaterAid to journalism for The New York Times and many others. I’ve been writing for national magazines and newspapers since my days at the University of Toronto, was a staff reporter for three major daily newspapers, a magazine editor and now work from home for a wide range of clients.

Here’s my website, with many published articles, including the one which won me a National Magazine Award.

Whether it’s a personal essay, a reported story, an investigative piece — or a blog post — I know how to do it and can help you do it better!

The basics of great writing never change: clear thinking produces clear writing. But sometimes you need a smart and helpful editor to talk it through. That’s me.

I love teaching and coaching and take great pride and pleasure in my students’ progress.

This year I taught freshman writing at Pratt Institute, a private college in Brooklyn, and also taught blogging — where my students’ blogs helped them win prestigious internships and polish their writing and social media skills.

I also teach writing at the New York School of Interior Design in Manhattan, and recently helped six designers better understand the world of publishing and social media in my class “How to Catch an Editor’s Eye”. My classes there start again September 23.

Time to make some money with your writing?

Time to make some money with your writing?

As someone who’s been writing for demanding editors in Canada, Britain and the U.S. for decades — also author of two well-reviewed non-fiction books — I’m able to help newer or less-experienced writers refine their pitches, conceptualize ideas for a book proposal, think through your next steps in building a writing career.

My second book, published in 2011

My second book, published in 2011

As I did for this piece, I can also read a first draft of your story, offering many helpful, constructive editing comments, (tone, reporting, structure, etc.)

I met its young author at a conference in New York a few years ago and, since we’re both from Toronto, stayed in sporadic touch. She sent me a draft of her challenging and complex piece — about a murder by a former high school classmate of hers — and I helped her with it.

It’s since gotten a lot of attention, including from the Washington Post, Jezebel and others.

My first book, published in 2004

My first book, published in 2004

I often coach fellow writers — in person, by phone or Skype — as I recently did for one English journalist when I was on holiday in Dublin; I charge $225/hour (U.S.), payable in advance by Paypal to focus on anything you’d like advice on: blogging, journalism, online writing, non-fiction writing, pitching…

My story in July 2014 Cosmopolitan (U.S. edition)

My story in July 2014 Cosmopolitan (U.S. edition)

My webinars, which I can do by Skype or phone, are $150 for 90 minutes and I schedule them according to your convenience one-on-one — you’ll find testimonials from satisfied students from New Zealand, Australia, Germany, the U.S., Canada and England.

I learned how to canoe at camp -- useful when we went to Nicaragua

On assignment in Nicaragua for WaterAid

Interested?

Email me at learntowritebetter@gmail.com and let’s get started!

Want to blog better? Try these 5 tips — and take my webinar!

In behavior, blogging, culture, journalism, Media, Technology on January 27, 2015 at 12:46 pm

By Caitlin Kelly

Use your blog to capture and describe history -- like this Paris Unity March, Jan. 11, 2015

Use your blog to capture and describe history — like this Paris Unity March, Jan. 11, 2015

Broadside now has more than 13,000 readers worldwide, and adds new followers daily.

Thanks!

I enjoy blogging and really enjoy the wit and wisdom of those who often make time to comment — ksbeth, modernidiot, ashokbhatia, rami ungar, kathleen r and others. It’s gratifying to converse globally with such interesting people.

I also teach others how to blog (and write) better…

Here are five of the 30 tips I share with the students in my webinar, “Better Blogging.”

I teach blogging at Pratt Institute, a private college in Brooklyn, and love helping others to achieve their goals.

Broadside, almost six years old and with more than 1,700 posts, has been Freshly Pressed six times and cited for its “signature clarity and wit” by this fellow blogger, writing on multi-topic blogs.

I offer my webinar scheduled at your convenience; paid via Paypal, it’s $125 for 90 minutes via Skype or phone which allows time for your questions as well.

I also do individual coaching at $200/hour, with a one-hour minimum; please email me at learntowritebetter@gmail.com.

photo(6)

Use photos, videos, drawings — visuals!

I wish more bloggers consistently added quality visual content to their posts. Often, a well-chosen, quirky or beautiful image will quickly pull in a curious reader.

Every magazine or newspaper, and the best blogs and websites, uses illustrations, maps, graphs and photos — chosen carefully after much internal debate by skilled graphics and design and photo editors and art directors, each working hard every single day to lure us in.

A sea of words is both daunting and dull. Seduce your readers, as they do.

Think like an editor

When you write for an editor, (as every journalist and author does), your ideas, and how you plan to express them, have to pass muster with someone else, often several. Their job is to ask you why you think this story is worth doing, and why now. (Just because you feel like hitting “publish” doesn’t mean you should.)

Who is this post — and your blog — written for? Have you made your points clearly?

Would your next post get past a smart editor or two?

Your readers are busy, easily bored and quickly distracted

All readers resemble very small tired children — they have short attention spans and wander off within seconds. Grab them fast!

Woo me with a fab headline

Magazine editors sweat over coverlines, the teasing short sentences they choose to put on their magazine covers, hoping to make you buy that edition. Newspaper editors know they need powerful, succinct or amusing headlines to catch our eye and pull us into a story.

Have you ever studied some of the best heads? “Headless body found in topless bar” is a classic. This is an excellent headline as it immediately made me read the post — it’s bossy, very specific and focused on a place I know well. Sold!

Here’s a link to how to write great heads —  and another.

Break your posts into many paragraphs, and keep them short

Don’t force readers to confront a huge unbroken block of copy! It’s lazy and editorially rude. They’ll just click away, irritated. (I see this on too many blogs.)

HOPING WE’LL WORK TOGETHER SOON!

 

Four blogs worth a visit — my Pratt Institute students!

In behavior, blogging, culture, education, life, love, women on November 30, 2014 at 2:51 pm

By Caitlin Kelly

"It's the one with he goats in front"...Pratt's deKalb Hall, built in 1955

“It’s the one with the goats in front”…Pratt’s deKalb Hall, built in 1955

It’s been a great semester with the four senior students who signed up for my blogging class at Pratt Institute in Brooklyn, a small art school with a justifiably excellent reputation.

It’s been fairly challenging to teach and engage so small a group, but we’ve had fun and we’ve had some fantastic guest speakers, three who came out to Brooklyn in person and two via Skype.

My husband, Jose Lopez, a photo editor at The New York Times, explained how to use photos legally and well; Troy Griggs, a Times graphic designer, shared his thoughts about how to design a blog that will really engage readers and Rani Nagpal, who works with a major Manhattan real estate firm, taught us about SEO.

Anne Theriault, a Toronto feminist blogger whose work on the Belle Jar has been featured many times by Freshly Pressed, Skyped in, as did Sree Sreenivasan, who is the chief digital officer for the Metropolitan Museum of Art.

Both were funny, lively and super-helpful. Much to my surprise, Anne told us she breaks several blogging “rules” — she doesn’t revise every post to death before posting, she posts only once a week and she rarely answers comments from readers.

Here are two of my students, Grace Myers (left) from Bowie, Maryland, and her bestie Ellen Trubey, from California.

IMG_20141120_182351926_HDR

Grace’s blog is Rough Guide to Life, a lovely, thoughtful guide to meditation, breathing exercises and ways to slooooow down and enjoy life; the photo of her in a tree on her blog is very Grace! She graduates soon, so I hope her blog will continue, and continue to attract and inspire readers.

Darnell Roberts, our only male student, and an illustration major, writes this blog about video games. A passionate gamer, his drawing work is charming — one of his super-heroines is called GravityGirl. It’s been a sea of estrogen with four chatty women in the class, but he’s held up well.

Ellen’s blog, He Is Out There Somewhere, details the ups and downs of dating in 2014 and beyond, especially the travails of using sites like Tinder and OKCupid. Ellen is also an illustration major, and uses many of her own drawings to illustrate her posts. Like her, the blog is chatty, down-to-earth and practical.

Tiffany Park’s blog, Morning Calm, follows Asian artists exhibiting in New York City; her blog has won her three internships so far and she’s even been re-blogged by major artists like Takashi Murakami.

I also privately teach blogging webinars, and offer individual coaching at $150/hour (one-hour minimum), so if you feel it’s time to up your own blogging game, please email me at learntowritebetter@gmail.com. I work by phone or Skype, at whatever time suits you best.

I’ve helped bloggers from New Zealand to D.C. to Rochester, NY improve their writing, photo selection, graphic design and theme, whether for a blogs that’s personal or one that’s professional, designed to attract new clients; some testimonials here.

Please visit my students’ terrific blogs — and please comment!

So proud of them all…

 

The writer’s week: Skyping Holland, grading papers, waiting for news of….

In behavior, blogging, books, business, culture, education, journalism, life, work on September 21, 2014 at 12:02 am

By Caitlin Kelly

THINK LIKE A REPORTER

For those of you new to Broadside, every six weeks or so I describe my working life as a full-time writer living in New York. I write for newspapers, magazines, websites, anyone whose pay is sufficient, whose work is challenging and can use my skills; details and samples here.

Email me at learntowritebetter@gmail.com if you’ve got some!

Monday

Juggling three assigned stories, two for the financial website Investopedia and one for The New York Times, for whom I’ve been writing freelance for many years. Having a terrible time sourcing the Times piece though and have shaken every tree I can think of: my LinkedIn contacts, LinkedIn groups, Facebook friends and Twitter. I need to find couples living, or soon to live outside the U.S. and reach out to my many friends worldwide, from Austria to Germany to Bhutan to Britain.

Finally! I find a couple who fits the bill and schedule a Skype interview with them from Holland for next week.

An editor I’ve been working with for years, but have yet to meet face to face, offers me a rush job for a very nice fee. Luckily, I have a spare few days in which to take it on. Another story with elusive sources finally comes together as I find enough people and pitch the editor; we haggle over money and I now await the assignment.

It’s a constant balance of how much time to invest in putting together a pitch (i.e. an idea for a story, not the finished thing) and when to hit “send” to an assigning editor.

"It's the one with he goats in front"...Pratt's deKalb Hall, built in 1955

“It’s the one with the goats in front”…Pratt’s deKalb Hall, built in 1955

Tuesday

I teach two classes this fall at Pratt Institute in Brooklyn, and 3pm Tuesday is the deadline for my writing students. It’s interesting to see who sends their work in soonest and who waits til the very last minute. I’m really enjoying their writing, but it’s also strange to be so vulnerable to their subjective opinions of me and my teaching — their evaluations  will determine my fate.

Pitching more stories to Cosmopolitan, USA Today, More magazine. Reached out to editors I was last in touch with a few months ago to see if they have anything for me to work on.

Check in with a Toronto writer whose agent is supposed to pitch a collection of essays, mine among them. The book proposal still hasn’t gone out yet; it’s nice to be enough of a “name” that my inclusion might help sell it.

And yet…I share a name with a younger writer at The New Yorker. A Manhattan headhunter emails me to tell me about a job opportunity. Sweet! Several emails later, it’s clear the headhunter has no idea who I am and thinks (!) she has been emailing the other one. For fucks’ sake.

Our rings

Our rings

Wednesday

I hear about a terrific editing position — in Toronto. I live in New York. I apply for it and my husband says, of course; a great job is a rare thing in my industry these days. Most journalism jobs don’t pay enough to justify a commuter marriage, but you never know.

Awaiting the results of a fellowship I’ve applied for in Chicago. The topic I’ve proposed — to study gun violence there — interests me, as it was the subject of my first book, “Blown Away: American Women and Guns.”

I go for my usual Wednesday morning walk with a friend, who thinks there’s money in writing books. Sadly, there really isn’t for most writers.

Today is my third wedding anniversary, so Jose and I meet for drinks and dinner in Manhattan at The Lion, whose back room is gorgeous and welcoming. The room is buzzing, filled with 20-somethings.

In a table near the front sits actress Susan Sarandon — almost as pleasant a surprise as finding a free/unpaid parking spot directly in front of the restaurant, saving me $30 or so for a garage.

The New York subway is more....interesting...but driving is quicker

The New York subway is more….interesting…but driving is quicker

Thursday

It’s a good two hour drive from our home to Pratt’s campus. We live north of Manhattan, and I drive down the FDR, the highway on the East Side of Manhattan, intrigued by the city’s mix of poverty and wealth. Under one of the bridges, homeless people still sleep in their blankets and sleeping bags while helicopters arrive at the helipad, gleaming Escalades waiting to ferry the 1% crowd to wherever they’re headed. Police boats and barges and working vessels pass on my left on the East River.

I climb the four flights of stairs to reach my first classroom.

Pratt's library -- with one of the many sculptures dotting the campus

Pratt’s library — with one of the many sculptures dotting the campus

Lunch in the college cafeteria, meeting with a student, then 2.5 hours’ downtime before I teach blogging there at 4:30 to 6:20. Tonight is a faculty reception at the president’s home, which is spectacular, the original mansion built for the founder of Pratt, a 19th century industrialist. I chat briefly with two other professors then head off into the night — and get lost. I swing around Prospect Park twice in frustrated, exhausted horror. I can’t read my map, (the print is too small), and just keep driving until — finally — I find my way to the highway I need.

Friday

Into Manhattan for a meeting of the volunteer board of the Writers Emergency Assistance Fund, which can grant up to $4,000 within a week to a non-fiction writer in financial crisis. We were getting many requests in the past few years but, luckily, many fewer these days.

Long discussion, with no clear resolution, as to what now constitutes a “freelance writer” — when so many people write for so little payment or even none at all.

I hop a city bus downtown to the East Village and discover that my Metrocard has expired; the driver kindly lets me ride anyway.

It’s a gorgeous sunny fall day and I wander East 9th Street, only to discover that one of my favorite shops has closed.

Gone!

Gone!

I drop into another, a fantastic vintage store where I scored big last winter, and decide against a chocolate suede hat for $88. In a sidewalk cafe, I watch European tourists and models and just….sit still for a change, enjoying calm, carrot cake and mint tea.

Fresh mint tea. Perfect!

Fresh mint tea. Perfect!

Finally meeting a source — an American woman living and working in Bahrain — for dinner. I interviewed her by email a few years ago, and we’ve been following one another on Twitter. We’re meeting in the lobby of the Algonquin Hotel on 44th Street, once a legendary hangout for writers but now a more-polished upscale version of itself. I’ve been coming here for decades and have seen it through three (so far) renovations.

The evening is a bit of a blind date for both of us but we’re laughing like mad within minutes of meeting one another as we discover a raft of unlikely common interests. Like me, she’s a quirky, feisty mix of ideas and entrepreneurship.

It’s rare to become friends with a story source, but it’s nice when it happens.

 

Time for a digital detox?

In behavior, children, culture, domestic life, education, family, life, Media, Technology on September 7, 2014 at 11:10 am

By Caitlin Kelly

IMG_20140508_093747431

Great piece, from Outside magazine on one man’s year of digital detox:

At the time, I was a journalist covering climate-change politics for a nonprofit Seattle news site called Grist. I’d been with Grist almost ten years, and as my job had transitioned into full-time writing, I’d lived through—indeed, built a career on—the rise of blogging, social media, and hyperspeed news cycles. By the end of 2012 I was, God help me, a kind of boutique brand, with a reasonably well-known blog, a few cable-TV appearances under my belt, and more than 36,000 Twitter followers.

I tweeted to them around 30 times a day, sometimes less but, believe it or not, gentle reader, sometimes much more. I belong to that exclusive Twitter club, not users who have been “verified” (curse their privileged names) but users who have hit the daily tweet limit, the social-media equivalent of getting cut off by the bartender. The few, the proud, the badly in need of help.

It wasn’t just my job, though. My hobbies, my entertainment, my social life, my idle time—they had all moved online. I sought out a screen the moment I woke up. 
I ate lunch at my desk. Around 6 p.m., I took a few hours for dinner, putting the kids to bed, and watching a little TV with the wife. Then, around 10 p.m., it was back to the Internet until 2 or 3 a.m. I was peering at one screen or another for something like 12 hours a day.

Does this sound familiar to you?

We now spend — North Americans anyway — seven hours a day staring at a screen of one sort of another: laptop, phone, Ipad, desktop or television.

We now live in an era of CPA, continuous partial attention, a world in which we’re all one click away from the next cool thing, awaiting the next text or sending one while (yes) driving or sitting at the dinner table or (yes, even) shooting a selfie at a funeral.

Sherry Turkle, a psychologist, has studied our use of technology for decades:

She is particularly concerned about the effect on children. “I am a single mum. I raised my daughter, and she was very listened to.” Today our phones are always on, and always on us. Parents are too busy texting to watch their kids, she cautions. There’s been a spike in playground accidents. “These kids are extremely lonely. We are giving everybody the impression that we aren’t really there for them. It’s toxic.” This is what she means by “alone together” – that our ability to be in the world is compromised by “all that other stuff” we want to do with technology.

BETTER BLOGGING

I have a horror of the fully-mediated life, one solely conducted through a glass screen, one in which full, physical attention from another human being is a rare commodity. (Now that I’m teaching college, I am acutely aware how rare it is for a room filled with young people to focus for two hours without sneaking a peek at their phone. I insist on it, but am also grateful for their attention.)

Because I now spend so much time on-line — like many others — I’m finding my ability to focus on one issue for long periods of time degraded, so I’m being more conscious about reading books, on paper, to rest my eyes and do one thing for an hour at a time.

I also make a point of meeting people face to face over a meal or a coffee, to read their facial expressions and be able to share a hug.

How about you?

Does the digital life satisfy you?