I had the oh, so snottily New York Timesian — “Oh, do people blog anymore?” asked of me at Jose’s going-away party last year (while snarfing the cake I paid for.)
I write for a living, and have been doing so for (gulp) 40 years, since I was an undergrad at the University of Toronto, utterly desperate to (as I did) become a journalist.
No Internet then.
People ask me: if you’re a professional writer, why on earth would you write unpaid, i.e. blog?
For exploring ideas.
For a place to muse aloud.
For a space in which to chew ideas.
For civil conversation with smart, interesting people across the globe.
For writing that isn’t, for once, tailored to someone else’s tone, length and subject matter.
That wasn’t, of course, the original plan.
But then Lorna and Sarge (now — yay! — her husband, and proud parents of the gorgeous girl Isla) came to New York, and I’d been reading her blog and she’d been reading mine and it was as if we’d been friends for years through our words flung out there so hopefully into the ether.
She in Scotland, I in suburban New York.
Like many of my new blog friends, we’re also decades apart in age, but perhaps not in sensibility — our shared love of books and travel and ideas and wonder at the world.
When I went back to Paris, in December 2015, I was thrilled to meet Mallory and Juliet and Catherine and others who were readers of my blog.
I met them in public places, thinking — This is nuts! What if she doesn’t show up? What if she’s an axe murderer?(Sadly, now, more of a worry than it was then.) No doubt, they, too had their fears.
Then off we went and, every time without fail, had a lovely face to face experience.
This week I met yet another smart, savvy, worldly young woman, the legendary X who’s the bestie of Cadence, the author of Small Dog Syndrome from London; she and I finally met face to face — after years of mutual admiration — in the train station after I got off the train from Paris in my brown vintage fedora.
We talked for so long her husband called to make sure we were OK.
X was everything you’d expect of a friend of Cadence and we sat at the bar and drank cold beer and shared notes on life in journalism in New York City. I would never have met her had I not read Cadence, nor emailed her privately, nor (!) stayed with her in their London flat (sleeping on an air mattress on the living room floor) and we all survived.
Unlike many of you, I had never wanted to blog and couldn’t imagine that anyone would hang around, read and comment, let alone return.
Happily, I was wrong, and Broadside continues to attract new followers every day, now more than 16,000 worldwide.
The blog now also has 1,845 published posts, on everything from travel to journalism to politics to decorating.
Yes, my interests are eclectic!
It’s also been very odd, and instructive, to see which posts — many years later — still attract the most views: my 30-hour train ride from New York to Minneapolis, meeting Queen Elizabeth, what going to boarding school very young does to your psyche…(I went age eight.)
That boarding school post has gotten more than (!) 11,000 views over the years and has elicited the most heartfelt, confessional replies, some so heartbreaking they were difficult to read.
One man — the only time that’s ever happened here — wrote to me the next day, apologetically, and asked me (which I did) to take down his comments, so personal had they been.
At their best, blogs link us, heart to heart.
Like every blogger, I never know what posts will resonate and which will sit there, largely unloved, unread and un-liked. I’m often surprised by what you like most, so that keeps me on my toes.
Since college, I’ve been paid to write for a living, with work published in The New York Times, Washington Post, Salon, Smithsonian, Marie Claire and many more.
I sometimes feel like a cow attached to a milking machine, the computer extracting every possible idea for compensation.
So why write unpaid?
Seven years seems like a crazy-long time to keep banging out blog posts, but I still really enjoy it and, it seems (yay!) some of you do as well.
Broadside is a rare and special place for me as a writer — a public space where I muse, question, challenge, reflect, and can share more personal and intimate notions than any commercial outlet is likely to pay me for.
It’s a place to collect and hear your thoughts and ideas, and sometimes listen to/enjoy several of you conversing.
It’s a very small — albeit global — cocktail party!
Here’s a selection from the archives I hope you’ll enjoy:
I’ve been following it for years, for which she’s won all sorts of awards. Fuss worked in Portland, Oregon for 14 years as a props stylist and lived like a nomad for a bit, (no husband or kids.) Now, at 37 — an age when some of us are deeply mired in conventional-if-bored-to-tears work and domesticity — is happily re-settled in, of all places, Lisbon.
I enjoy everything about her blog, and her spirit of adventure. She really has the perfect name for a woman who creates lovely images for a living!
I also share her values: a devotion to connection, to beauty, flowers, travel, quiet, making a pretty home, wherever you live, that welcomes you without spending a fortune.
When you spend your day driving around town in a cargo van buying $1000’s of dollars worth of props from Anthropologie and West Elm [NOTE: chic chain-store shops, for those who don’t know them] for photo shoots, those products start to mean very little. I am very detached (possibly to the extreme) from possessions! There are very few stores I walk into and find myself ooh-ing and aww-ing. As a prop stylist, after a while, you’ve seen it all. What’s really special are the one-off pieces, the heirlooms, the perfectly weathered linens, or the family postcard with old script that tells just the right story.
As I sort through my stuff, organizing/ditching/selling/donating/offering for consignment as much as I possibly can, it’s a powerful time to reflect on what we own, what we keep and why.
Even as I’m pitching, Jose and I are treating our home to a few nice new pieces: framing a lovely image by the talented pinhole photographer Michael Falco (a gift); a striking striped kilim we’re having shipped from Istanbul that I found online, rewiring and adding a fresh new white linen shade to an early pale grey ginger jar lamp we recently found in Ontario and a spectacular mirror, probably mid-Eastern in origin, I found dusty and grimy in an antique shop in North Hatley, Quebec.
So…how can I possibly advocate less stuff?
Because we live in a one-bedroom apartment, with very limited closet space. I’ve lived here for decades, and we both work at home now and don’t plan to move into a larger space any time soon, so a constant attention to add/pitch is crucial to our sanity and tidiness. (Yes, we do have a storage locker and keep some things in our garage as well: out of season clothing, luggage, ski equipment, etc.)
I grew up in homes where my parents’ primary interests were travel and owning fewer/better quality objects than piles ‘o stuff. My family home, and ours today, was filled with original art, (prints, paintings and photos, some of them made by us, Eskimo sculpture, a Japanese mask and scroll) and a few good antiques.
I’m typing this blog post atop a table my father gave us last year, which is 18th.century English oak.
It boggles my mind to enjoy and use every day in 2015 an object that’s given elegant service for multiple centuries. I prefer, for a variety of reasons, using older things (pre-1900, even 1800, when possible) to new/plastic/Formica/mass-produced.
Many people inherit things from their families and cherish them for their beauty and sentimental attachment. Not me.
I own nothing from either grandfather, and only a vintage watch and a few gifts from one grandmother — she was a terrible spendthrift who simply never bothered to pay three levels of tax on her inherited fortune. Her things were sold to pay debt; if I want to see a nice armoire she once owned, it’s now in a Toronto museum.
So…no big emotional draaaaaaama for me over stuff. I’ve bought 99% of what I own, as has my husband.
I’m also of an age now when too many of my friends, even some of them decades younger, face the exhausting, time-sucking, emotionally-draining task of emptying out a parent’s home and disposing of (keeping?) their possessions. One friend is even flying to various American cities from Canada to hand-deliver some willed pieces of jewelry, so complicated is it to ship them across the border.
When my mother had to enter a nursing home on barely a week’s notice four years ago, we had to clear out and dispose of a life’s acquisitions within a week or so. Most went to a local auction house.
It was sad, painful and highly instructive.
Today I’m lucky enough to enjoy a few of her things: a pretty wool rug by my bedside and several exquisite pieces of early/Indian textiles; she lived in a one-bedroom apartment so there wasn’t a lot to deal with.
But if we’re lucky enough to acquire some items we really enjoy, parting with them can feel difficult.
It’s either (choose one!): pompous, boring, predictable, self-serving, self-promotional, fatally candid to publicly state your principles. Maybe.
I think action speaks louder than words. (There’s one thing I believe in.)
Having recently been hounded several times on-line, once by a very annoyed reader of this blog who emailed me privately three times to keep making his point — accompanied by personal insults — and within a women’s online group, it might be time to clear things up.
After all, more than 15,600 (!) people are now following this blog, and some may wonder — who is this woman and why should I listen to a thing she says?
— Generosity beats tight-fistedness. Almost every time. Some people will rush to take advantage of your altruism, kindness and goodwill. But if you’re paying attention, you’ll suss them out quick enough.
— Generosity is not defined by opening your wallet; some of the wealthiest people, writing enormous checks, are not behaving in a way I’d personally define as generous. You can offer your time, your skills, your wisdom, your advice, your hugs, your careful and undivided attention.
— Success is not a zero-sum game. It sure looks like it, and especially if you live in a society with very limited access to the top rungs of professional or financial accomplishment. Yes, only one author will win the Booker Prize and only a limited few will win Guggenheims and Fulbrights or hit the best-seller list. Helping others achieve their goals, whenever possible, is a decent choice.
— Envy will kill you. Stay in your lane. Be(come) the best version of yourself.
— Work at it! Those who are truly excellent at their craft have spent years, even decades, perfecting their skills. A blessed few have it all out of the gate. Most of us don’t. Take classes, get coached, find a mentor.
— In being strategic about when and how you use your energies. Even the most high-energy among us still need to sleep, rest, exercise, spend time with loved ones, think. If you insist on spreading yourself thin, 24/7, for months, years or decades….what is your strategy? Does everyone love or respect you? Should they?
— Kindness is not to be mistaken for weakness. Some of the toughest and most resilient people I know are also some of the kindest and gentlest.
— Persistence beats (lazy, entitled) talent. Every time. One of my favorite indulgences is watching the 14-year-old Lifetime show Project Runway, which chooses 14 fashion designers of varying ages and backgrounds and, each week, dismisses one, finally choosing a winner. In reading the biographies of this season’s designers, I was struck by the fact that one of them had auditioned for every single season and another had auditioned four previous times before being chosen. Giving up is an easy out. Staying in the game, sometimes much longer than you wanted or hoped or can really afford to, can be the way to win it. Eventually.
— Keep your promises. Don’t make them if you know you will not honor them. Others are counting on you.
— Intellectual debate is smart and necessary. But do it civilly. I come from a family of finger-pointing, table-pounding arguers. To us, a rousing debate is sport. But for too many people, now it quickly descends into ugly ad hominem attacks substituting for thoughtful comment. Nope. I won’t engage, here or elsewhere.
— We live in a diverse culture and listening to “the other” matters more than ever.
— Women’s bodies are ours, and ours alone. Yes, I believe we have the absolute right to decide if, when and how often we will agree to (or abstain from) sexual activity. We deserve legally-protected access to reproductive care and information. We deserve to be safe on the streets and in public spaces.
— Women’s value to the world lies not only, exclusively — ever — in the shape and size of our bodies, but in the width, depth and breadth of our generosity, intelligence and commitment to action.
— Being informed is a basic civic duty. It’s naive and disingenuous to say “the news is toooooo depressing!” There are hundreds of news sources, and if you find one (or dozens) of them disappointing, keep looking. Read, watch and listen to a range of opinions and reporting, including some from beyond your political perspective and national/domestic agenda.
— Beauty nurtures our souls and spirits. We neglect this at our peril. It might be nature or a painting or your baby’s smile. Savor it daily.
— Silence heals. In a noisy, crowded, distracted world, sitting in silence is essential.
— Elegance, in dress, demeanor, grooming and in your home, is a gift to yourself and to others. Style and wit are timeless and can offer great pleasure: a delicious meal beautifully served, a well-cut suit, a silk pocket square, a terrific haircut. It doesn’t need to cost a lot of money, nor snobby brand-name-warfare, but it does require some time and attention.
— Friendship is one of life’s greatest blessings.
— Make time to play! Being an adult is hard work: paying bills, raising children, pleasing a demanding boss, colleagues, clients. Be sure to include playtime in your life as well.
— Underpromise and overdeliver. Too many people get that backwards.
— Send flowers. Yes, it’s expensive. Do it anyway.
— Write letters. On paper. By hand. Use a stamp. That sort of personal care and style is rare now, ever more appreciated.
— Showing up matters: at weddings, christenings/brises, bar/bat mitzvahs, graduations, funerals, memorials. The bedsides of the ill and dying. Do not make excuses. Do not abandon people at their hour of greatest need.
— Compassion is our greatest source of power. Not corporate or political or religious titles. Not financial wealth. Not piles of stuff and six houses proving how “successful” you are. Without compassion and empathy for those hurting, doing what you can you help, your “riches” look ragged to me.
— We’re all hurting in some way. But don’t sit in it forever! Get help. Don’t spend your life wallowing, let alone brutalizing others with your unrecognized and unhealed traumas. Own them and, if at all possible, move forward. Take responsibility for yourself and relieve others of the unwanted burden of rescuing you repeatedly.
— Being blunt/candid/direct is not per se ugly, declasse or shocking when you realize that women’s voices and opinions matter every bit as much as men’s. Punishing women who speak their mind is a nasty and popular habit.
As the blog closes in on 14,000 readers, it’s time once again to say thank you to you for making time in your busy, distracted lives to come visit, comment and join a global conversation.
The blog now has more than 1,700 posts in the archives so if you’re new here, and have the time or interest, you’ll find plenty there — especially on women, travel and writing.
I’m grateful for the variety of people who read Broadside, many of you students and educators, people de facto curious about the world.
Why do I still blog — even after almost six years?
It is, as one colleague noted, a place for me to reflect; as someone who earns her living writing for publication and teaching writing, it’s a rare pleasure to just…write. To think out loud. To not have to hit a deadline or word count.
To know there are always a few people eager to see what’s new here.
I have also had such a great time finally meeting some of you face to face, people who suddenly — as I did — went from words on a computer screen — to laughing new pals.
So, Broadside keeps growing — and thanks for stopping by!
But, even though I look at every new follower’s photo and website, if you have one, I’m always very curious who’s here and why.
If you haven’t read my About and Welcome pages, I’m a journalist living just north of New York City, in a lovely small town on the Hudson River. I start teaching writing and blogging soon at Pratt Institute in Brooklyn and at the New York School of Interior Design, where I studied in the 1990s.
I write for magazines like Cosmopolitan and Marie Claire but also write on business for The New York Times and others; my husband is a photo editor at the Times. I’m also the author of two non-fiction books, “Blown Away: American Women and Guns” (2004) and “Malled: My Unintentional Career in Retail” (2011).
Personally, I love to travel, cook, entertain and read. I take jazz dance and choreography class and play co-ed softball, usually second base. I was born in Vancouver, Canada, raised in Toronto, Montreal, London, Mexico and moved to the U.S. in 1988; my mother was an American citizen which allowed me to have a “green card”, the legal right to live and work here indefinitely.
I speak French and Spanish and head out on foreign trips as often as I can afford to.
Please tell me a little bit about who you are!
Where do you live?
What sort of work do you do? If a student, where and what are you studying?
Walking through an airport newsstand this year, I noticed a novelty. The covers of Inc., Fast Company and Time all had female executives on the covers: Sara Blakely, Angela Ahrendts and Janet L. Yellen. I quickly snapped a photo and sent out a tweet to my modest list of followers: “Women on the cover. Not just for girlie magazines anymore.”
Then I waited for the love. I checked the response before passing through security. Nothing. I glanced again while waiting for the plane. Still nothing. I looked again before we took off. Nobody cared. My little attempt to pass a lonely hour in an airport with some friendly interaction had turned into the opposite: a brutal cold shower of social isolation.
A few days later, I mentioned this story to my wife. “What a great tweet!” she said. She then retweeted it to her larger list of followers. Within seconds, it scored. Some Twitter bigwigs picked it up, and soon hundreds of people had passed it along, added their approval and otherwise joined in a virtual bra burning. Though I should be above such things, my wisp of loneliness was soon replaced with a gust of self-satisfaction. Look, I started a meme!
We are deep enough into the social-media era to begin to recognize certain patterns among its users. Foremost among them is a mass anxiety of approval seeking and popularity tracking that seems far more suited to a high school prom than a high-functioning society.
It’s interesting where this stuff ends up — one talented young photographer, a friend of ours working in Chicago (who has not even finished college) — was recently offered a full-time staff job by a major newspaper after editors kept seeing his excellent work on Instagram.
Occasionally — every few months — I like to get a better sense who’s chosen to follow Broadside because this blog grows daily, now just over 9,000 worldwide, from Toronto to New Zealand to India. That’s 1,000 new readers since Nov. 7.
I’m glad you’re here, but I’m happiest when you comment. If you haven’t, please do!
Regular commenters include Rami, a college student in Ohio, Kathleen, a teacher in Germany, Dara a new father in Australia — his blog is terrific. 3Bones has written about the battle with cancer his wife faces in British Columbia. Ginny is a professional musician, Grace a college student, Ines a recent immigrant to my native Canada and Beth writes, beautifully, about life teaching kindergarten in Ann Arbor, Michigan.
Julia is an old friend from summer camp and Cadence, who writes Small Dog Syndrome, has become both friend and paid assistant — even though we have yet to meet!
You’re a wildly diverse group in age, gender, sexual preference, race and religion. Which, from this side of the keyboard, is both exciting and daunting. Little unites us all but a pulse and a sense of curiosity.
A recent comment chastised me for being repetitive, writing too much about my own life as an author and journalist.
So, just to be clear, here’s my reasoning:
— I read every gravatar of people who sign up to follow my blog. While the vast majority never comment, many of you say you are writers, or journalists, or hope to become one, like R. Hans Miller, a frequent commenter here. So, it seems fairly obvious to me this would be a source of interesting material to them. This may bore the rest of you. Sorry!
— I’ve been writing for a living since I was 19, a college undergraduate. I’ve saved a six-figure retirement sum from my labor, and new(er) or younger writers need to know that making a living (and a life worth having) from non-fiction or journalism writing, while tough as hell, is possible. Our industry is going through violent, daily disruption and many would-be writers think they have to work unpaid or will never find paid work in our field. Not true! Writing about our business, I hope, will both encourage them and offer real-time, everyday insights into how.
— It’s my blog and it reflects my life. After a few decades of adventures and experiences — from sea kayaking off of Ko Phi Phi to flying through the center of an Arctic iceberg — I’ve got plenty to share with you. Read it, or not. But if I’ve got nothing to add personally, I’m not going to wade into some topic or issue just to throw up some links. I have severely limited time available for unpaid labor, so I write here as I wish to.
— If you can find time, there’s lots of good stuff in the archives, about travel, writing, relationships, cross-cultural issues. There are 1,544 posts here. Some of my favorites? This one, from 2009, on why you should read the obituaries, especially of non-famous people. This one, also from 2009, on why being a news journalist means joining a tribe, in a good way. Or try this Canadian pop culture quiz I wrote in 2010.
If you’re new-ish here, and/or haven’t introduced yourself in the past, or have yet to comment, please step up:
Where do you live?
What sort of work do you do?
What are you studying or teaching?
If you could meet one famous person, living or dead, who would it be and why?
Have you lived in a variety of places? Why? Which did you enjoy most?
When you listen to music, whose do you choose?
If you play music or an instrument, which one(s)?
What drew you here, or keeps you coming back?
Thanks for coming to Broadside — and adding your ideas and insights to this community!
Without your active participation, it’s just a bunch of pixels…
I HOPE YOU’LL TRY OUT MY NEW SERIES OF 90-MINUTE SKYPE WEBINARS — STUDENTS FROM NEW ZEALAND, AUSTRALIA AND ACROSS THE U.S. HAVE FOUND THEM SUPER-HELPFUL.
THE FIRST IS FEB. 1: BETTER BLOGGING, AND FEB. 2, YOU, INC: THE BUSINESS OF FREELANCING.
I recently culled my list of blog subscriptions — from a fairly crazy 87 — to a still-unmanageable 46.
I enjoy blogs’ wide variety of voices and experiences. Many of my faves are written by women, some living overseas or in places I fantasize about — like the mountains of Colorado.
Now I’m looking for a few new ones to explore — so please give me some of your recommendations?
Some of the blogs I now read are purely or mostly visual — about art, interiors, design or photography — a refreshing break from words and also creatively inspiring. (I’m not as interested in traditional girly stuff like fashion , food, make-up, beauty or parenting as I am in design, ideas, history, urban life, labor, education, writing, work and relationships.)
The blogs named below are also visually appealing: they’ve chosen an attractive theme, use lots of photos and most of them consistently include useful links, all elements I really appreciate as a reader and have tried to do here for you as well.
They’re clearly written for an audience, and I’m glad they’re there.
This daily blog, written by Portland florist-turned-stylist Chelsea Fuss, is a charmer. She recently posted from her travels to Chile. The photos are lovely and she often includes multiple links to food, clothing, stationery and other items.
It sounds odd to find and hire someone without ever meeting them, but Cadence Woodland, who writes this witty, worldly blog, became my assistant in January 2013 after I read her blog, loved it and knew she would be a terrific fit. She was then living in Utah and has since moved to London, so her recent posts are full of the joy and fear of looking for work and new friends in a new city. She manages to be both Mormon and feminist, an intriguing combination.
As a fellow Francophile Canadian living in the tri-state area (NY, NJ, CT), I really appreciate the spirit behind this lovely and informative blog, written by Patricia Gilbert, who teaches high school French. Every day, she highlights a French word, idiom or aspect of French culture, whether a current show in Paris or a singer or a painter. I have learned beaucoup from her blog. Like me, she also hopes to retire to France.
As someone obsessed with design — interior and exterior — I love this popular, super-fun and helpful blog. It’s exhaustive in its coverage, but whatever you’re looking for is likely in there somewhere. Despite the name, it’s not only about apartments, but addresses every issue of domestic life, and is also international. I like its focus on smaller, lower-budget homes, not blingy mega-mansions. It includes many photo renovation stories as well.
I’ve been reading her blog for a few years, even though it’s largely aimed at fiction writers and those who will likely self-publish. Kristen — who lives in Texas — is a pistol! She’s funny, blunt, personal and calls it as it is. I starred commenting fairly consistently on her posts, and one day (!) this fall my phone rang — and there she was! She invited me, on the basis of my own work and credentials, to teach a non-fiction class at her recent on-line conference, WANACON. I really enjoyed it, got good reviews and may do it again. Her blog, which has a stunning 29,000 followers, is helpful, smart and full of good cheer.
Broadside now has more than 8,060 readers worldwide, adding new followers daily.
Here are are 10 of the 30 tips I shared yesterday with the students in my webinar, “Better Blogging.” I hope you’ll sign up for the next one. I also do individual coaching; if you’re interested in learning more, please email me at firstname.lastname@example.org.
Please use photos, videos, drawings — visuals!
I wish more bloggers consistently added quality visual content to their posts. Often, a well-chosen, quirky or beautiful image will pull in a curious reader more quickly than your very best words.
Every magazine or newspaper, and the best blogs and websites, uses illustrations, maps, graphs and photos — chosen carefully after much internal debate by skilled graphics and design and photo editors and art directors, each working hard every single day to lure us in. A sea of words is both daunting and dull. Seduce your readers, as they do.
Think like an editor
When you write for an editor, (as every journalist and author does), your ideas, and how you plan to express them, have to pass muster with someone else, often several. Their job is to ask you why you think this story is worth doing, and why now. (Just because you feel like hitting “publish” doesn’t mean you should.)
Who is this post — and your blog — written for? Have you made your points clearly?
Would your next post get past a smart editor or two?
Your readers are busy, easily bored and quickly distracted
All readers resemble very small tired children — they have short attention spans and wander off within seconds. Grab them fast! Keep them reading to the very end using “golden coins”. (Tip No. 30!)
Woo me with a fab headline
Magazine editors sweat over coverlines, the teasing short sentences they choose to put on their magazine covers, hoping to make you buy their edition over that of their competitors. Newspaper editors know they need powerful, succinct or amusing headlines to catch our eye and pull us into a story.
Have you ever studied some of the best heads? “Headless body found in topless bar” is a classic. This is an excellent headline as it immediately made me read the post — it’s bossy, very specific and focused on a place I know well. Sold!
Break your posts into many paragraphs, and keep them short
Don’t force readers to confront a huge unbroken block of copy! It’s lazy and editorially rude. They’ll just click away, irritated. (I see this on too many blogs.)
Post more frequently
A blog that only pops up every few months is the sign of someone who just isn’t that into blogging. Yes, it’s a lot of work. Yes, it takes time. Once you’ve found an audience, your readers want to read more of what you have to say! Don’t disappoint them.
Some bloggers, giddy with the delicious freedom of being able to hit “publish” after every thought flitting through their head, post constantly. Do your readers really have that much time or interest?
We’re not writing for ourselves, but our readers’ pleasure.
Your readers probably don’t live nearby, and may not get your points of reference
While you assume we know the cafe/restaurant/politician/streets you’re referring to, we probably don’t. Remember that your readers — and potential new followers — are coming to you from all over the world. Which is incredibly cool! But consider including links or a helpful brief explanation so we feel included, not shut out by our (natural) ignorance of what’s super-familiar to you.
Edit, copy-edit and proofread
Lightning — not lightening.
Palate — not pallet.
Spell-check will leave plenty of terrible errors in your posts. Read each one over carefully at least three times before hitting “publish.”
Is your “about” page still empty? Why?
In a world jammed with competing voices, why should readers choose to listen to yours?
Who are you? Where do you live? Have you any specific experience or credentials that add authority to your posts?
The best “about” pages include an attractive photo of you, some fun facts and a few paragraphs that give us a taste of your voice and point of view. It’s your very own editor’s page or movie trailer, and ideally makes us eager to dive into your archives.
I love the one here, at key and arrow, written by a young couple in Austin, Texas — it’s quirky, charming and informative. (Their logo and header are also terrific.)
PLEASE SIGN UP FOR THE NEXT WEBINAR — LEARN TO THINK LIKE A REPORTER — 4:00 p.m. SUNDAY NOV. 17 AT 4:00 P.M. EST.