By Caitlin Kelly
Interesting recent piece by New York Times tech writer Nick Bilton:
Wander the halls of Twitter’s San Francisco headquarters and ask random employees in a black T-shirt with a little blue bird and they will give you a different answer, too. I’ve heard people tell me it’s a place for real-time communication, a second screen for television, a live-events vertical, a place for brands to connect with people and a media communications platform.
The conflicting vision about Twitter may be the company’s biggest flaw and may explain why Twitter has failed to grow beyond its 300 million users (compared with Facebook’s 1.4 billion).
It may also explain why the social media platform hasn’t changed much in nearly a decade.
It’s utterly insane that you still need to put a period before a person’s Twitter handle, such as “.@twitter,” if you want everyone to see it. Could you imagine Facebook doing that? Twitter still uses “favorite” instead of the more universal “like.” And Twitter still expects people to use Boolean search commands.As a user experience, the product is still a drip-drip-drip stream of seemingly random tweets. It feels like a deranged video game, where players are blindfolded and win only if they accidentally come across a good tweet among a mudslide of drivel.
I only follow 900 people. most of whom are, in fact, news organizations from Toronto, New York City, France, Spain, Canada, England.