The writer’s week — mine anyway

By Caitlin Kelly

IMG_20151027_081113939
Asked by journalism students for writers I admire, I named this great book by a British Airways 747 pilot

 

WHEW!

 

So much for the Labor Day weekend; a client expected a full revision of a 3,000-word story due first thing Monday. Holiday? What holiday? Good thing I had no plans.

designmags

One of my sales this summer was my first story for House Beautiful

 

Chased a story all week that I think could be a terrific one, but will also require an editor to pay some travel expenses, which many hate to do. It’s not, like most stories I work on now, something I can report by phone or email, and will be in a different U.S. city. The process of getting to a story is rarely linear; this one involves someone I know who made an introduction to the publicist for the event who will decide if I can have access to it. If she says yes, then I still have to write up a persuasive pitch and sell it to an editor who can pay me enough money to make the story even worth doing financially. It’s a fun story, but I have to make money at this.

Journalism is my business, not a hobby!

 

BUSINESS OF FREELANCING

 

I was invited to address a room full of graduate journalism students at CUNY, in midtown Manhattan. I joined a sports reporter/editor and a radio news reporter whose voice I’ve heard on-air for many years. That was cool! The host of the event is a man who lives in D.C. who I “met” via Twitter and had only spoken to once by phone. So much of our industry is finding like-minded souls with solid credentials. He and I met for breakfast and had a great time getting to know one another.

I found it amusing and telling that — when he asked all three of us to offer three pieces of advice to new journalists  — we all agreed that get some sleep was key.

 

IMG_20170907_074151571_HDR

My suburban New York train station, Tarrytown

 

I do a lot of this sort of thing — for no payment. My trainfare just to get into New York City was $31, plus cab fare plus lunch. The day was pretty much shot for getting any work done, but I really enjoy meeting new people and seeing my friends so it’s all a good investment of time and energy. I like working alone at home but it gets really lonely!

 

IMG_20170907_143411794_HDR

 

Met a fellow journalist friend, (now job-hunting), for lunch, a late lunch at one of my favorite restaurants in New York City, Keen’s Chophouse, in business since 1885. I love its black and white tiled bar-room floor, the rows of 50,000 clay pipes wired to the ceiling, its frosted glass windows making the noisy, bustling city outside disappear. We each had a busy summer — she went to Israel and I went to Europe.

 

IMG_20170907_143339776

 

Last year, a young friend of mine worked in Asia as a photographer and, in Thailand, met a young woman who read (!?) my blog. Unlikely, but true. This week, we spoke via Skype as we discussed a project she hopes to work on independently, now that she’s back in the U.S. and working at a newspaper in a western U.S. state. I love coaching other writers, so if you need help, check out my webinars and classes here.

 

Called the French farmer I’m going to interview, to confirm our meeting. I love being able to work in French but haven’t done it since I was a reporter at the Montreal Gazette. I normally don’t use a tape recorder but will take one this time for back-up.

 

IMG_20170907_191536662

Spuyten Duyvil train station, as the commuter train heads north along the eastern shore of the Hudson River

 

20130729134103

 

Took Amtrak from a station near our home to Montreal, a city I lived in in my late 20s and for a year when I was 12. It’s a fun city to visit, with great food and lots of charm. I went north to report a story, working in French, for an editor in Alabama. Met a new young friend for brunch at Beautys a classic Montreal diner, in business since 1942 — she’s someone I heard speaking at a conference in New York last spring and stayed in touch with. (FYI, Beauty’s should have an apostrophe — but Quebec language laws insist that all signage and names be in French.)

Found my little gray coin purse where I keep my Canadian money and my Canadian bank card; I grew up in Toronto and Montreal and we go back at least once or twice a year. I miss my home country, especially now when every day in the United States offers yet another political and/or environmental disaster.

 

Got an update regarding the late Kim Wall, a 30-year-old fellow freelance journalist, whose death I blogged about here:

The Kim Wall Memorial Fund was established by her family and friends to honor Kim’s spirit and legacy. The grant will fund a young female reporter to cover subculture, broadly defined, and what Kim liked to call “the undercurrents of rebellion.”

The funds collected will be directed to the International Women’s Media Foundation, a steadfast ally to women journalists, who have agreed to support and administer this grant

 

 

Kim Wall, talented young journalist, found dead in Copenhagen waters

By Caitlin Kelly

20131206081013
Columbia Journalism School

It’s every writer’s worst nightmare — to head off reporting what appears to be a cool, fun story  —- and end up dead.

From The New York Times:

The Copenhagen police announced on Wednesday that a torso found this week in local waters was that of Kim Wall, a Swedish freelance journalist who disappeared after boarding a Danish inventor’s submarine.

The announcement, which followed DNA tests of samples from the torso, turned what had started as a missing-persons case into what Christian Jensen, editor in chief of Politiken, Denmark’s largest daily, called “the most spectacular murder case in Danish history.”

The inventor, Peter Madsen, 46, has been held on preliminary charges of involuntary manslaughter. It is not yet known how Ms. Wall, 30, died, nor how or why her body was dismembered.

Her torso — missing its arms, legs and head — was found by a cyclist on the edge of Amager Island on Monday afternoon,

Kim Wall, a talented 30-year-old freelancer, educated at prestigious and demanding schools like Columbia University’s School of International and Public Affairs, Columbia Journalism School and the London School of Economics, headed out aboard a submarine with Danish inventor Peter Madsen.

Like many ambitious journalists, she decided to do the reporting first — and sell the story (one always hopes!) later, i.e. “on spec.”

Full-time freelancers like Kim, (and me), work with no institutional protection, often with no danger training or back-up.

We hope to, and must, quickly sell our stories — as she did to The New York Times and other publications.

I didn’t know Kim, nor had I read her work, but her death — her appalling, terrifying end while at work — is hitting my tribe, journalists, and especially bold women like her who venture alone into funky places alone around the world, very hard.

Freelance work, de facto, can require a sort of bravery, initiative and decisiveness that’s unique to our industry:

No one sits around waiting for the day’s assignment from a boss.

No one revises a press release and hits “send” and calls it journalism.

No one has a paycheck, nor even a guaranteed sale, let alone a well-paid one.

We work alone, often without the witness or putative aid and protection of a fixer, translator or photographer.

Those who, like Kim often did, work overseas, must cover their own expenses and arrange all their own travel and accommodations.

And, as this story did, it demands that we trust others, often with our safety and our lives.

You gin up a great idea, and, sometimes without a definite assignment, (i.e. a sale, income, let alone your travel costs repaid, and an editor invested intellectually and financially in what we produce) — and go.

Like Kim, I’ve gone to a few places to report a story that others told me not to. Nothing as truly scary as a war zone or natural disaster, but — like her — working alone with or around men I had never met before.

At 25, I jumped into a truck with a French driver I’d never met, 10 years my senior, and traveled with him, sleeping in the truck cab every night, for eight days, from Perpignan to Istanbul.

There were no cellphone then, no GPS to track our location, no Internet.

It was — as Kim’s decision to board that damned submarine — a decision I made, eagerly, on a common and basic calculation in our field:

 

adventure + exclusivity + access + firsthand reporting = terrific  (saleable) story

 

And, for many women I know, like one who ventures repeatedly into a nation riddled with vicious crime, I made a bet.

Like female freelancers who cover war and conflict zones, places where women are often raped and slaughtered.

The same bet I made when I traveled alone, also at 25, into a small Sicilian town to report on a complex topic, not speaking a word of Italian, relying on men I had never met for translation and lodging and transportation.

The same bet I made when I walked, at dusk, into Brixton, then a no-go area of London, to interview a male squatter.

In every case, thank God, I got my story, and came home.

Safe — and alive.

We bet, each of us, every time, that we will return unharmed.

 

Tonight at 7pm there is a candlelight vigil being held at Columbia Journalism School, in upper Manhattan, in Kim’s honor.

 

When workers aren’t free

By Caitlin Kelly

IMG_20150909_121335101_HDR
The level of poverty in the U.S. is deeply shocking — given the astonishing wealth here

This recent column in The New York Times hit home for me:

After all, America is an open society, in which everyone is free to make his or her own choices about where to work and how to live.

Everyone, that is, except the 30 million workers now covered by noncompete agreements, who may find themselves all but unemployable if they quit their current jobs; the 52 million Americans with pre-existing conditions who will be effectively unable to buy individual health insurance, and hence stuck with their current employers, if the Freedom Caucus gets its way; and the millions of Americans burdened down by heavy student and other debt.

photo(34)
My greatest freedom — to take on amazing assignments, like working with WaterAid in Nicaragua in March 2014

A week in the life of a freelance writer

By Caitlin Kelly

saying

It’s not what you might think, or expect.

I’ve been working full-time freelance, alone at home, since 2006.  You’ll notice how little time I actually spend writing –– compared to marketing, follow-up, networking and admin.

I sure don’t sit around awaiting my muse — the UPS guy, maybe.

Errands

To the post office, sending off, sometimes via snail mail, LOIs, aka letters of introduction. Their goal is to introduce me to a new-to-me editor or client, enticing them into working with me.

The return rate, i.e. paid work, isn’t terrific, but it must be done. I sometimes enclose a copy of my latest book, along with my resume, letter and business card. Sending one package from New York to London (I sent two), would have cost me $22 (!) each. I argued with the postal clerk and got it reduced to $10.

That’s a business deduction.

IMG_20150106_134932581_HDR
I write for money. Pleasure, too, but mostly for money.

Invoiced

I have a new ghostwriting client, for whom I produce two blog posts a month. Staying on top of invoicing is key, since some clients take forever to pay, even “losing” your invoice. Working carefully, I now avoid most deadbeats, and have used lawyer’s letters when needed to successfully get the payment I was owed.

20131114105242

I teach writing classes here to professional designers — I attended school here in the 90s

Pitched

The necessity of freelance journalism, for all but the fortunate few, is pitching — i.e. coming up with ideas and finding markets to pay you (well) for producing them. That also means sifting through dozens of email pitches from PR firms, most of them completely useless and of zero interest to me.

Total time-suck!

Pitched two ideas to a university alumni magazine, one of which piqued their interest, but hasn’t yet produced an assignment.

I find most of my ideas through pattern recognition — noticing cultural, social and economic trends and offering an idea when it’s timely and in the news. Stories without any time hook are called “evergreens”, and are harder to sell.

Pitching also means plenty of rejection. A health magazine said no to three ideas, (asking for more.) A psychology magazine ignored my pitch for a shorter essay and asked if I’d write it at twice the length — but insisted I show clips (published work) just like it, which I don’t have. An editor I’ve already worked with hasn’t replied to two more pitches.

Pitching also means following up, dancing the razor’s edge between being annoying (too soon, too often), and being ignored.

We rely fully on my income as well, so I can’t just sit around hoping for weeks on end.

malled china cover
The Chinese edition of my 2011 book, Malled: My Unintentional Career in Retail

Negotiated

Offered a brief, easy assignment, into the city to cover an event for a trade magazine in another state. They offered one fee. I negotiated it 30 percent higher.

Negotiation is always nerve-wracking, but it’s essential. Many women writers fail to ask for more, and end up broke and annoyed because we don’t.

Researched

Have a phone meeting next week with a new-to-me editor in Canada, so need to read her website’s work carefully to make sure my ideas are a potential fit.

I’m heading to Europe in June for four to six weeks, and already have several feature ideas I want to pitch, so I can write off some of the expenses, dig deeper into that country’s culture in so doing and earn some income to offset the costs of the trip.

Without some solid data and proven contacts, it’s harder to sell a story, at least one worth $5,000 or more, a very rare bird to catch these days.

I’ve already found an interpreter in Budapest, so that’s a start.

Persisted

Hate this.

Have been chasing a PR official in Europe on a story for more than three weeks, my deadline long past. The editor is easy-going so we can wait, but the income I relied on for a finished/accepted/invoiced story? That’s now weeks away.

Coached

My favorite activity. A new blogger hired me to coach him, and we worked via Skype from my apartment in suburban New York to his European home, a seven hour time difference.

I also worked with a four-person team at a local art film house to help them better shape their pitches and press releases to journalists.

IMG_20150213_163711842_HDR
The late David Carr, NYT media columnist — much missed. Brilliant, no bullshit.

Read

Two newspapers every day. Twitter newsfeed. Social media. Books. Magazines. Websites. (Plus NPR, BBC radio.)

If I’m not reading constantly, I don’t know what’s going on and could miss something crucial I need to know to pitch and write intelligently.

Wrote

The least of it!

Blogging keeps me writing between assignments.

Networked

Without which, nothing happens.

Connected with an editor in Canada (thanks to a referral.)

Connected with a Toronto entrepreneur (we met through Twitter) with whom I hope to do some long-distance coaching for his clients.

Connected with a fellow writer I met last spring at an event of fellow writers who all belong to the same on-line group — she might have assignments to offer.

Spoke to a freelance photographer in California about writing and editing her new website.

Spoke to a PR exec in Seattle about possible blog writing and a white paper.

Scored!

Two new assignments from a new-to-me editor at The New York Times, a place for whom I’ve been freelancing steadily since 1990; here’s my most recent, about the odd things people find when they renovate a home.

The writer’s life, these days

By Caitlin Kelly

saying

As some of you know, I write for a living, and have done so since my undergrad years at U of Toronto.

As some of you know, the industry of journalism is in deep, widespread and massive disruption; The New York Times is about to get rid of 200 more of its staff and is making other significant internal changes to cut costs and boost revenue. I write freelance for the Times, producing three stories in 2016 for them, one on turbulence, one on a Broadway stagehand and one on real estate, which I’m researching this week.

But the life of a freelance writer is now, more than ever, like that of a polar bear on a small, melting ice floe. One of the most successful freelance writers I know sends out 10 to 25 marketing pieces every single week. Out of sight means out of mind — and broke.

Most of my colleagues are either clinging to staff jobs, working now in public relations, teaching or producing “branded content”, i.e. writing copy for corporate clients.

Here’s some of what this year brought:


BLOWN AWAY COVER
My first book, published in 2004. As someone who grew up with no exposure to guns, I was deeply intrigued by this most American of obsesssions

Working on two book ideas, both non-fiction

People think. “How hard can it be? Look at all the books in bookstores.” Yeah, well…It really depends on a variety of issues. How much money do you want or need to earn from researching, writing and revising a book? (It can take years.) How large a potential audience can you offer a publisher? How timely is your idea? How well-covered is the subject? What credentials have you already established?


Realizing how essential a strong network is

Two of my very best gigs came from people I know through an blogging project we all worked in in 2009. I haven’t even met one of them, although we’ve also both freelanced for the Times as business writers. Both contacted me with lucrative, ongoing work, and I’m so glad they did! Both know the quality of my work and chose to offer opportunities to me, not to any one of the 100’s, let alone 1000’s, of my competitors.

Some very slow and frightening months 

That’s unusual for me, and was crazy stressful, as our monthly health insurance costs are now an insane $1,800. Our fixed costs don’t suddenly shrink or disappear if I or Jose are having a slow month, or few months. Thankfully, my husband, also now full-time freelance after 31 years at the Times, has three steady anchor clients.

A stiffer spine

As I mentioned here in an earlier post on fleeing toxicity, I finally dropped an ongoing project that was making me really unhappy. I usually find it difficult to quit working on something I’ve committed to but this one, from the very start, was far too much work for far too little income. The way I was spoken to, consistently, felt rude and dismissive, on top of that. And (of course!), days after I finally said “enough!”, several much better-paid projects showed up to replace that lost income.

carr service01
The New York Times newsroom…since 1990, I’ve written more than 100 stories for them

Loving being a generalist

I’m really proud of writing for the Times, (100+ stories since 1990), but also for three different sections this year on three utterly different topics, all of which I pitched. Most freelancers (and, yes, this costs me lost income), specialize narrowly on medicine or parenting or personal finance. I have so many interests and experiences, I’m much happier roaming around intellectually. As long as I can find a decent price for my idea, I’m cool with that.

IMG_20160616_133549584_HDR

Part of The library of Congress — spectacular!


Tossing my hat into competitive rings

I won a fellowship in June in D.C. to study retirement and its various challenges. That gave me three intense days listening to 19 speakers, introduced me to more smart writers in the group, (one of whom became a very good friend) and allowed me a brief vacation. I later applied for another fellowship, on the same subject, that would allow me the income and time to do a deep dive into a specific aspect of the issue.

IMG_20160617_102113083 (2)

Meeting a few editors face to face.

They’re sort of like unicorns now, out there somewhere but elusive. I met with several, including one at National Geographic Traveler and one from Elle. Neither has resulted in an assignment, but it was a thrill anyway.

Coaching and teaching


I love it! Clients included a tech PR writer from San Francisco and a local film theatre. Happy to help you as well; here’s a list of my one-on-one webinars.

Today being “a writer” means a lot more than writing, at least if you hope to earn a living doing it. It means being flexible, learning new skills, constantly marketing yourself, paying attention to industry shifts, happening daily.

Knowing, more than ever, how much real journalism — fact-based, deeply reported on firsthand knowledge — matters now

Stop consuming fake news! It is a disgusting disaster, enriching liars and cheats.

Read this great piece about why copy editing matters so much, still. It’s true. When “the desk” has a question, your heart stops.

 

Here’s to a great writing year for those of you who do it as well!

The writer’s week

By Caitlin Kelly

IMG_20160213_081402949

An ongoing, occasional series, a glimpse into the life of a full-time freelance writer and career journalist…

It’s been a week!

And it’s only Tuesday

I spoke yesterday to a class of freshman students at New York University, invited by a friend, Sarah Dohrmann, a highly accomplished writer who’s been published in one of the Holy Grails of American journalism, Harper’s; here’s her story about Moroccan prostitutes.

She and I met for the first time last summer through a group of women writers who joined an on-line group and some of whom have trekked out to lunches and dinners to meet one another face to face. So fun!

IMG_20151107_150131203
Jose (my husband, a freelance photographer) bought this book — I look forward to reading it!

One of the toughest challenges of working freelance — i.e. with no fixed income or employer — is how lonely it can be. Many of us, as I am writing this blog post, are at home in our sweatpants or gym clothes. Maybe in a co-working space (which costs precious income) or in a coffee-shop or library for a break from midwinter cabin fever.

So making a new friend, and someone with whom you can really share the ups and downs of our field, (and frank details of the places we’ve worked or want to work or think we want to work) is a joy.

It’s also the only way to make a living at this level of the game. Sarah and I are peers, with credentials and experience. We’ve won prestigious fellowships and traveled the world. We’ve taught writing at New York City colleges.

We’re still figuring it out.

 

When you work for yourself and have creative ambitions — like winning a fellowship (or another and another), or a writer’s residency or selling a book (or your second or third or eighth) — you’re constantly juggling short-terms needs for income with longer-term needs for growth and learning.

 

How many conferences to attend? Who’s speaking? Who will I meet there? Is it worth it?

How much time can I afford to “waste” on a passion project for whom no one has assigned an economic value (yet)? When will I sell it and to whom? What if no one ever buys it?

Should I take (keep) a part-time job to stay afloat? For how long? Doing what?

 

That same night I attended an event designed to teach me how to better make use of LinkedIn. It was a firehose of data and exhausting, although I met some nice new people and learned a lot.

images
The late, great NYT media writer David Carr, a lively and funny speaker

I’m also in the middle of pitching several stories to several outlets and fielding requests for more details on them — among them The Wall Street Journal and a major national magazine I don’t want to name yet.

I feel like the hotel clerk in an old-fashioned hotel, the kind with real metal keys and numbers engraved on them, or a sorter in an old post office, popping letters into the right boxes. Deciding who to pitch, when and why is an art, not a science, and it requires skill, nerve, research — and self-confidence.

Rejection is normal.

 

If you want to crawl into bed in the fetal position when your work is rejected, cowboy up! Not an option.

 

Figure out what didn’t work and move on.

Freelancers live like Sheherazade, spinning tale after tale after tale to save our lives, to simply earn enough income to pay the mortgage/rent/groceries.

IMG_20150327_114148984
My husband’s retirement cake; I wrote the headlines (Arthur is the publisher; Zvi a former colleague)

We also teach, online and in person; I offer individual webinars ($150, skedded at your convenience) and coaching at $225/hour. Details here!

 

 

Our health insurance bill recently jumped — from an impossible $1,500 per month to a WTF $1,800 month. So this week I’ll also be ditching a plan I like and trust, but which is killing us financially, for one I hope will give me what I need most.

Peace of mind.

I’m also trying to figure out what to do about a book proposal I wrote in December but is stalled; my agent isn’t happy enough with it to send it out. And no one wants to read a proposal without an agent’s imprimatur.

I learned how to canoe at camp -- useful when we went to Nicaragua
On assignment in Nicaragua for WaterAid — blogger Jen Iacovelli in the bow of a dugout canoe. This is where I was two years ago. Hungry for my next adventure!

I’m also endless revising and fact-checking my latest story for The New York Times, for whom I’ve been writing for many years; some clips here.

Readers have no idea how heavily edited — and questioned and challenged, by multiple tough editors — each of their stories is. It takes a lot of time and energy, even after I interviewed eleven sources and, oh yeah, wrote the story.

Next month, I’ll once more be a finalist judge for Canada’s National Magazine Awards; I won mine in 1998. I speak fluent French, so some of them might be en francais.

That’s another way we give back to our industry, an honor when asked.

In addition to my daytime work, this week includes a variety of social and professional evenings out as well.

One is an event where an editor I need to meet face to face, (and who I’ve already written for), is speaking. Another is a new-to-me market, invited by a friend who’s already well-known to them and who generously asked me along.

The third is a retirement party for a friend, colleague and neighbor who’s leaving The New York Times.

We’re a tribe.

Without it, we’re toast.

 

 

 

The writer’s life — MIA sources, LOIs, the quest for ideas

By Caitlin Kelly

The New York Times newsroom
The New York Times newsroom

As some of you know, I make my living as a full-time freelance writer, with work published many times in The New York Times, in Marie Claire and Cosmopolitan, and on-line for Quartz, Rewireme.com, Investopedia and many others.

Samples of my work are here, if you’re interested. I’m always looking for new clients!

The first quarter of 2015 has been seriously weird.

While in England in early January, I reported two fun stories for Our Minutes, a website devoted to watches. I also went out to High Wycombe, a suburban town 45 minutes from London, to report on a well-established social service organization, one that their major funder considered extremely innovative. I spent a full day there and interviewed six people, plenty of data for an 1,800 word story.

This was to have been my first piece for a major international magazine. A big deal. A chance to impress a new client.

The editor, as is typical, had a few questions after reading my story, which I sent along to my sources. They failed to answer two of them — so I persisted.

Silence.

Multiple emails and phone calls went un-returned. This was a bizarre first for me in 30 years of journalism.

I finally emailed their funder, reluctant to embarrass the group, but stymied.

They had shut down.

BUSINESS OF FREELANCING

That would have been difficult and unlikely enough, had a similar thing not happened a month earlier with a different story, a long (3,500 word) feature for a major American women’s magazine. I’d spent weeks on it, eight hours alone with the profile’s subject, a woman with a long and impressive track record in her field. I’d spent more hours interviewing a dozen of her family, friends and colleagues.

The editor liked my first draft and we were set to start on revisions when I saw a story about the woman in The New York Times — being investigated by the mayor for an ethical breach.

Boom! That story?

Dead — in magazine parlance, literally, killed.

I was, as is only fair, paid in full for my work; I can’t control the ethics or behaviors of the people I cover. I choose people and groups with a proven track record. I’m neither naive nor gullible.

But this? Two stories exploding in two months, both before (thank heaven!) publication?

Now I wonder how much tougher I’ll need to be with every single person, company and organization I think is worth covering.

I interviewed 104 people for this book -- all original interviews. Yes, they're real people!
I interviewed 104 people for this book — all original interviews. Yes, they’re real people!

For someone who — like Scheherezade — stays alive only by telling story after story — this is a daunting prospect.

I’m not sure what’s happening these days, but wrangling sources — i.e. finding real people to talk to me and be quoted and/or photographed for a story — is getting tougher. Even those who agree tend to disappear on deadline. Failure is not an option! Without sources, I have nothing to write, sell and get paid for.

People who fantasize about freelance writing full-time picture a life of ease — up at the crack of noon, Auntie Mame-style, noodle about, make some calls, write something the editor loves, prints and promptly pays for.

Riiiiiiight…

20131111171501

I enjoy what I do, but it is, always, a hustle: for new clients, for more work from existing clients, finding interesting stories to tell, finding sources willing to speak on the record.

The Times, for years an anchor client of mine, recently severely slashed its freelance budgets, cutting loose several people with columns that had run there for years.

So I’ve been sending out LOIs — letters of introduction — letting editors who don’t know me or my work know that I’d love to work for them.

The problem?

Pay rates can be laughably low for even the most august and putatively well-off, so when they write back, (if they do), you discover, for example, that Harvard’s alumni magazine offers — wait for it! — 50 cents a word.

That’s $500 for 1,000 words, a story that would pay $2,500 from a Conde Nast publication, possibly even more.

Harvard’s current endowment? $36.4 billion — as of June 2014.

You have to laugh, really.

Then move on.

My story in July 2014 Cosmopolitan (U.S. edition)
My story in July 2014 Cosmopolitan (U.S. edition)

One of the interesting challenges of writing journalism is that of playing man-in-the-middle — finding and wrangling good sources while also pleasing your editor(s.) Writing skills matter, of course, but terrific people skills, the willingness and ability to negotiate diplomatically for everything from contract terms to whether someone is on or off the record, are also paramount.

When these two stories headed for the delete pile, I kept my editors in the loop every step of the way to let them know this might happen.

Personally, I was deeply embarrassed, worried, stupefied by my hard work simply going to waste through no fault of my own. But I couldn’t just focus only on my many feelings — these editors have magazines to fill, deadlines to meet and demanding bosses of their own to please.

When you work alone at home, year after year, often never even meeting your clients face to face, it’s too easy to forget that you’re part of a team, only one link in the editorial supply chain.

Writing journalism means remembering that you’re one domino in a long line — and if one falls, others will as well.

If you’ve been following the Rolling Stone debacle (?)…

It all begins with trust:

— trust that your sources are being truthful

— that they (if you’re interviewing by email) are in fact the people you think they are

— that you, the writer, have done your due diligence and aren’t handing over a pack of lies to your unwitting editor.

It’s a big responsibility and one I never take lightly. At lunch a few years ago with a fellow veteran, we discussed the very few times we had made an error in our work — and how physically ill it made us feel. If you’re not a perfectionist, this isn’t the job for you.

Here’s a recent popular post I wrote about this life.

What’s your time worth? Is it enough?

By Caitlin Kelly

Self Employment Tax Form - Schedule SE
Self Employment Tax Form – Schedule SE (Photo credit: Philip Taylor PT)

Really interesting piece in The New York Times Magazine about the value of ideas, and our time:

Measuring productivity is central to economic policy — it’s especially crucial in the decisions made by the Federal Reserve — but we are increasingly flying blind. It’s relatively easy to figure out if steel companies can make a ton of steel more efficiently than in the past (they can, by a lot), but we have no idea how to measure the financial value of ideas and the people who come up with them. “Compared with the mid-1900s, goods production is not as important a part of our economy, but we continue to devote about 90 percent of our statistical resources to measuring it,” says Barry Bosworth, a Brookings Institution economist who is a leading thinker on productivity in the service sector.

This question is central to my work as an independent creative, a full-time freelancer, whether I’m selling my ideas/skills/time to a newspaper — The New York Times — or a magazine like Cosmopolitan — or a website — like bbc.co.uk, all recent clients.

Or to an individual who wants my guidance on their own material.

Like everyone who works hard for a living, I don’t intend to live hand-to-mouth scraping by. I’ve developed excellent skills and the ability to work on a wide range of projects. But ginning up the income I really want is challenging when I refuse to work more than a 40-hour week and rates are low.

I also — contrary to some beliefs — don’t work 40 hours doing nothing but writing!

Much of my time is spent coming up with ideas, developing them, pitching them, invoicing, filling out administrative paperwork, chasing late payments, delegating to and managing my assistant and working on book ideas and other long-term projects.

I also need to speak to my agent and various editors. I network, in person, on-line and on the phone, with other writers about new markets.

There are many moving parts to running your own business, many of which suck up unpaid time — an opportunity cost in itself. So every hour has to bring in income, shortly or soon thereafter.

Vincent Laforet, a highly successful American freelance photographer, just wrote a really interesting blog post on this, called the C.O.D.B. — the cost of doing business.

If you’re working for yourself and don’t know the costs of every single day, and how much you’re earning in profit (or losing), you’re not running your business efficiently:

Basically it’s a number that represents what it costs you to operate your business for every day that you work. 

On a basic level, you add up all of your purchases and expenses to run your business, as well as your salary (I suggest you add your salary, but some people don’t)  and divide that by the total number of days you expect to work each year.    That will give you a number that is the MINIMUM you must make each day to BREAK EVEN.    If you make more per day on average than your C.O.D.B., you are profitable.   If you match your C.O.D.B but work fewer days than what your expected, your business is in the red, and your on a path to being out of business…

What has amazed me time after time is how few of my colleagues know what their number is, and how that in turn makes it very difficult for them to grow their business over time – let alone what to charge their clients.

You should know this number by heart as it should help you determine the minimum rates you need to charge your clients on a job per WORKING day, to stay solvent as a business.   Keep in mind that if you get paid per SHOOT day – and don’t get paid for treatments, conference calls, research, prep and post – you need to cover ALL of those days in your SHOOT DAY FEE of course.    In other words, if you get paid 3 shooting day rates, but you actually worked a total of 12 days between pitch, prep, shoot, and post – you need to QUADRUPLE your DAY RATE (or daily C.O.D.B. day rate) to break even for those 3 shooting days you are actually being paid for.

When people dream of self-employment, they rarely factor in all the additional attendant costs — whether out of pocket dental bills, maintaining their website, attending conferences or upgrading their equipment.

Let alone vacation days, sick days and days-from-hell when you simply can’t get the work in, or done.

A new client has asked me to do some work for him, and he estimated that the $1,000 he’s offered per story buys three days of my time.

Which wrongly assumes he knows my CODB.

Let’s do the math: three typical work days = 21 hours’ total, tops. That’s about $50/hour if I do nothing but his story. Sounds like a lot, right?

Not in my book.

Every hour I devote exclusively to a lower-paying project, (although it might be someone with a steadier appetite for my services or someone more pleasant to deal with) is lost to finding and/or completing something else paying more, possibly a lot more.

It’s a constant juggling act giving everyone good service, (albeit some in fewer hours).

Do you price your own time?

Do you have a formula?

Is it working?

A War Photographer Loses His Legs: Joao Silva’s Sacrifice

The New York Times building in New York, NY ac...
Image via Wikipedia

Here is a new slide show on The New York Times‘ photo blog, Lens, of the images up to the moment that Joao Silva, one of the world’s top war photographers kept shooting — and stepped on a land mine.

He lost both his legs. He is now recovering at the Walter Reed Army Medical Center. His wife and two children live in South Africa.

It is almost unbearable to me as a fellow career journalist who relies heavily on the bravery of men like Joao and his many colleagues to bring us the unvarnished news — that, in simply doing his job, he has been so grievously and permanently injured while I work safely at home at a suburban computer.

He even squeezed off three more frames after the explosion.

I write freelance for the Times and my partner has been a photographer there and now a photo editor, so Joao, and his work, feels like family.

Those who put themselves in harm’s way every workday do not always wear a military uniform. We have a camoflauge Kevlar vest — it’s so heavy! — in our storage locker that my sweetie wore every day he worked for the Times shooting the Bosnian war.

Every journalist, videographer, cameraman, fixer and translator telling these dangerous, possibly lethal and important stories is risking his or her life for us, for the truth, for the facts. For us. For our ability to know what’s happening before it it’s spun, twisted, hidden or omitted.

We  need to know what is going on in the world and we will always need, and rely heavily on, people like Joao to show us.

We owe them.

Freelancers' Resolutions: More Income, Less Stress!

Cover of "My So-Called Freelance Life: Ho...
Cover via Amazon

Came across this smart and helpful list of ten resolutions for freelancers — whatever your field.

I’d add to this list a terrific and helpful book by Seattle-based blogger Michelle Goodman, whose book, “My So-Called Freelance Life” is, like Michelle, smart, funny, wise and helpful. I read it last year, after many years’ freelancing, and learned a lot.

I grew up in a family of freelancers. No one had a job, or paid sick days or paid vacation days or a pension. My Dad made films, my step-mother wrote for film and television and my mom was a film-maker and print journalist. It taught me a few good lessons as well:

Save money consistently. Don’t rely solely on credit cards or a line of credit.

Live below your means no matter how fantastic a year, or month, you’re having. Clients can disappear or cancel a project overnight.

Pay your taxes! If you can’t do it in the same year (and some of us just can’t), at least keep up with them. Penalties and interest are no fun.

Take “hooky days” to recharge your spirits and break the terrible isolation, especially in a cold winter, of working alone at home all day. Look at art, go to a movie (or three), do volunteer work, take a class in something totally unrelated to your work, for sheer pleasure.

A part-time job, even a day or night a week, can be a great help. I recently quit my retail job after more than two years. It gave me many things beyond an OK paycheck every other Friday — a place to go, nice co-workers, a fun boss, decent products and, at best, really interesting customers.

Set some very specific goals for your year. I tend not to make mine $$-based but focused instead, within journalism, on cracking a few new-to-me and well-paid markets. I’ve done this in the past and it’s really satisfying to read goals06 or goals03 in my computer and see that I have made progress, something not always easy to measure.