A freelance journalist’s week

By Caitlin Kelly

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The New York Times newsroom

If you’ve never tried working freelance — i.e. no job, no salary, no paid sick or vacation days — it can look cool.

Freedom!

I’ve been doing it since 2006 (and for periods before then as well), and enjoy it.

It’s rarely dull.

 

Here’s some of what this week has been like:

 

I pitched a story to The New York Times, realizing, two weeks after returning from an overheated, often non air conditioned Europe, that it’s an uncomfortable, even dangerous, situation for travelers and hotel owners.

And one only likely to worsen with climate change.

I’ve been writing for the Times since 1990, and had previously written for that specific editor, so he quickly replied to my emailed pitch — but I had barely four days in which to find all my sources, interview them and write the story.

Thanks to my active life on social media, including Facebook and Twitter, I soon found what I needed.

Here’s the story.

I’m working on a big (3,000 words) story for a local university about their school. Have been doing interviews for weeks, some by phone, some in person. It’s a challenging assignment and one I’m enjoying, but it has a lot of moving parts. Did seven interviews, in person, in one day on campus — pooped! Slept 10 hours and took the next day off entirely to recover.

During one of the interviews, heard a deeply distressing story of murder in someone’s life. I didn’t react much, which — to those who don’t know any journalists personally — can make us look cold and unfeeling. Not so! One of the keys to success as a journalist is being able to manage and control the most powerful of emotions, even in the moment, and stay focused on your goal — reporting the story. It can, and does, lead to some trauma later as you process it eventually, or don’t.

 

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I speak fluent French,  so I was asked to interpret between an editor in Alabama and a French-speaking farmer in Quebec to determine if there was enough to produce a story. There is, so I’ll be heading north to Quebec soon to report and write it.

A former client in Chicago sent me an assignment they needed done right away —- and had to turn it down because they needed it fast and, for once, I’m too busy at the moment.

I emailed editors in New York City and London to follow up on personal meetings to see if there’s work I can produce for them — no answer, so far. It’s normal for even people who know me and my work to take a while to respond. You can’t freak out or take it personally.

Pitched another idea to a new client who loved it — have to constantly be pitching ideas or the income stream dries up fast! Bills never stop arriving, funny thing.

Jose and I took a day off to explore the North Shore of Long Island, about a 2.5 hour drive from our home. In our years together, we’ve been to Paris together a few times — but never there.

Found this astonishing Spanish chest — 17th century? — in a local antique shop.

 

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This area is gorgeous and we loved it, including this amazing general store, built in 1857, now on the National Register of Historic Places.

 

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A reminder from your host…

By Caitlin Kelly

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Now that Broadside is closing in on 18,000 followers worldwide — eight years after I started writing it — it’s time once more to remind newer readers who exactly they’re reading!

Based in Tarrytown, New York, a gorgeous little town on the east bank of the Hudson River 25 miles north of Manhattan, I’m a published non-fiction author and career journalist, with staff experience at three major daily newspapers, several magazines and numerous digital outlets, from Reuters Money to bbc.com.

Here’s my website, with sample articles from my thousands of published stories — in outlets including The New York Times, USA Today, Washington Post, MORE magazine, Marie Claire, House Beautiful and many others.

A generalist, my work in June ranged from a profile of an L.A. designer for House Beautiful, a story about 3D printing for farmers for a custom publication and this story, about the growing dangers faced by truckers working across the United States.

 

I’m always seeking new clients with a clear sense of what they need and a budget to support a high level of skill and experience

 

A two-time author of nationally reported non-fiction, I also teach other writers and bloggers, through specific webinars of 90 minutes, (30 minutes reserved for your questions),  at $150 and individual coaching, also arranged at your convenience, at a cost of $225 per hour, payable in advance through Paypal.

I work with clients in person, by phone or Skype.

 

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My second book, published in 2011

I’ve helped dozens of writers and bloggers worldwide — from Germany to New Zealand to Singapore to Maryland — and my students are delighted with the results and improvements they see, quickly, as a result.

 

One of my coaching clients was published in The New York Times, and another in The Guardian — and neither one are professional writers.

 

I also help public relations professionals better understand how to tell their clients’ stories more effectively, and have worked with teams in New York and California.

 

Email me at learntowritebetter@gmail.com!

Writing for money

By Caitlin Kelly

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“No man but a blockhead ever wrote, except for money”

— Samuel Johnson (died 1784)

Few subjects will so quickly divide a room than writers talking about how much money they make from their work.

If you write blockbuster fiction, made into Hollywood movies, you might own a lovely home, or several, and shiny new cars.

If you write non-fiction that hits a cultural or political nerve — like over-rated “Hillbilly Elegy” — you might also hit it big.

If you write poetry, you might get “paid” with a copy of the journal that deigned to accept your work.

If you’re a full-time freelance writer, as I am, you probably earn a fairly wide range of fees, unless you’re primarily writing for Hollywood, or the elite tier of top-flight magazines and/or producing a Niagara of material, with very little time off.

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There’s also a steady oversupply of people desperate to say: “I’m a writer!”

Blogging doesn’t pay most of us, (unless sponsored.) And yet, blogging here since July 1, 2009, has brought me more than $10,000 in income, teaching my skills to others. (I offer webinars.)

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My first book, published in 2004. As someone who grew up with no exposure to guns, I was deeply intrigued by this most American of obsessions

I began writing for money — for national magazines and newspapers — in my second year at university, in Toronto, where I was doing an English degree. It’s the center of Canadian publishing, home to most major newspapers and magazines. I just had to gin up the nerve to start approaching them, and one of the magazine publishing houses was, literally, a block south of campus.

I got my first assignment for a national women’s magazine after writing a furious letter to the editor, asking them to run better material. That editor, (bless her!) called me in for a meeting, and said: “I’d rather have you writing for us than to us.”

Yes, a hugely lucky break.

But I already had two years’ experience writing every week for our demanding university newspaper, so I brought developed skills.

The money I earned writing helped put me through university and paid my rent and groceries, living alone from the age of 19 in an apartment.

That taught me to negotiate for better pay, early and often.

I also overheard an editor pleading with a fellow writer, (a man, older than I), out-earning me for the same kind of weekly column by 50 percent, not to quit.

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My second book, published in 2011

So when I see — and I see it every day — writers accepting shitty pay, or no pay, and refusing to even try to negotiate for more, or to build their skills to a level they can ask for more and legitimately get it, I lose it.

I also see some Big Name Writers telling the world they have no savings and no money put aside for retirement, as if to glorify the de facto penury of being a writer.

Bullshit!

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If you have no savings and are perpetually broke, even while earning your full-time living as a writer, consider:

Your skills are weak and no one will pay you properly for them — since so many competitors do it better, or say they can.

You’re unwilling or unable to negotiate higher rates.

You’re living beyond your means, possibly sabotaged by high rent/mortgage in an expensive city; (Toronto, New York, London, San Francisco, Vancouver.)

You didn’t realize that writing for a living is no less serious — and often just about as glamorous — as sanitation work. Just because you enjoy it doesn’t mean it isn’t work. (Sanitation workers, at least, have a union, paid sick days and a pension.)

You haven’t done enough work yet to acquire a consistent track record of achievement, when it’s more reasonable to ask for higher pay rates..

You have a weak or inexperienced network — or people don’t like and trust you enough (yet) to refer you to their decently-paying contacts; most of my work now comes through referrals.

You need to improve your marketing and sales. While people think writing for a living means actually writing, about 75 of my time and energy is spent finding and qualifying new clients.

You need more help with domestic chores or other tasks. It takes time and energy to find well-paid markets for your work, often in addition to teaching.

You write only for low-paying outlets, almost all of them digital, offering $50 or $100 or $300 for long, reported stories, (some writers think this is a lot of money). No one can earn a living at these rates, or work a healthy number of daily/weekly hours to do it. Aim for a higher-paying mix — agency work, print work, non-profit or custom publishing or branded content. 

You might need a job, part-time or full-time, until you have a decent financial cushion and can turn down low-ball offers. You can’t refuse lousy jobs and terrible payment if you’re always desperate for the next gig.

You’re too slow! You have to know your minimum hourly rate and stick to it. If you waste  time or work inefficiently, you’re cutting into your profit margin. It’s a business!

Caitlin Kelly, an award-winning non-fiction author and frequent contributor to The New York Times, is a New York-based journalist. Her one-on-one webinars and individual coaching, by Skype, phone or in person, have helped writers and bloggers worldwide; details here. Contact: learntowritebetter@gmail.com.

The pleasures of writing

By Caitlin Kelly

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I’ve been slinging words for a living, since my sophomore year of university.

I’ve never formally studied writing, except for a degree from a demanding faculty in English lit.

I originally wanted to be a radio DJ, but knew I wanted to write for a living from a very early age, maybe 12 or so. Over my career, I’ve worked as an editor for three magazines and a reporter for three major daily newspapers, all of which has helped me think more clearly and write (I hope!) better; my website, if you’re interested, has some of my work.

In 1998, I won a National Magazine Award in Canada for a humor essay about, (what else?) my divorce.

I’ve derived so many pleasures from writing, for decades, including:

You!

As Broadside heads into its eighth year, I’m grateful for everyone who makes the time to come by, to read, to comment, and to return, some year after year. I know you’ve got many other ways to spend your time and attention, so thank you!

I first posted here on July 1, 2009, terrified. I write for a living, but thought no one would ever bother to read my own private thoughts. But we’re now at 16,635 followers.

Broadside has also been chosen for Freshly Pressed six times, a real honor.

Civil, lively conversation

One of the main reasons I write this blog, and continue to enjoy producing it. While I do wish more people “liked” and commented, I really value those who make time to speak up.

The Internet is so full of verbal violence. Not here!

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My first book, published in 2004. As someone who grew up with no exposure to guns, I was deeply intrigued by this most American of obsesssions
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My second book, published in 2011

Ongoing readership for my two books

I grew up in Canada, which runs something called the Public Lending Rights program, essentially royalty payments made by Canadian libraries to books registered through their program. Every year they send me a check, usually about $450, based on how often my books are borrowed and read, which tells me readers are still reaching for my work and still finding value in it.

That’s why writers write: to find readers!

Here’s a link to Blown Away; and one to Malled if you have a book club that would like to read and discuss either of them (i.e. buying at least a dozen), I’ll Skype in for a Q and A.

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Friendships

I recently went out for lunch in Manhattan with a friend who’s 20 years my junior, a woman who now lives in London but who was working in Bahrain when I first spoke to her, as a source for a New York Times business story.

She seems to live in an airplane, but we share unlikely passions, like fragrance. It’s a rare thing, but sometimes a source becomes a pal, as have some fellow bloggers, as have many of my colleagues throughout the years, whether staff or freelance.

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The Paris Unity March, Jan. 11, 2015.

Learning about the world

I get paid to learn.

It’s a real privilege to meet or speak to such a range of people, from a British female bank CEO to a female Admiral to Olympic athletes to convicted felons to a Prime Minister to a neurosurgeon to an FBI firearms instructor.

Journalism is no way to become wealthy, but the joy of encountering so many different people and hearing and sharing their stories is worth a lot to me.

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Me, a cover girl?!

Being of service

It’s not waitressing or working retail, but journalism really is in many ways a service industry — if what we produce isn’t useful or meaningful to our readers, viewers and listeners, it’s time to hang up those skates!

I’m delighted when I hear from readers that they’ve learned something new and useful from my work; one Canadian woman said a story of mine had saved her life, as I covered a weird side effect of a medication that doctors kept dismissing when patients complained. Her mother read my story and shared it with her daughter who pushed back harder on her physician.

Telling great stories

The world is simply brimming with hundreds of amazing, untold stories.

Some are deeply unsettling, and it’s our role as reporters to bear fearless and intimate witness to war, crime, natural disaster, social injustice, racism.

Others are lying inside people who have simply never before been asked to talk to a reporter. Their untold tales are powerful, bursting with the energy of something finally unleashed.

It’s a huge responsibility to try to carve story from the raw material of reality — choosing the right characters, setting scenes, evoking emotion, choosing just the right words, in the right order, at the right length.

It is never easy.

It never should be.

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Malled’s Chinese edition

Adventure!

Not every journalist can count on a life of adventure, but it’s there for the taking if you choose your jobs and assignments carefully.

For work, I’ve been to the Arctic circle, to visit a tiny Inuit village, spent eight days in a truck with a French trucker going from Perpignan to Istanbul, taken class with the Royal Danish Ballet, have climbed the rigging 100 feet up and worked on a foot-rope aboard a Tall Ship, taken the helm of a multi-million America’s Cup contender.

I’m grateful for all these paid adventures and hope to have a few more before I’m done.

The writer’s life, these days

By Caitlin Kelly

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As some of you know, I write for a living, and have done so since my undergrad years at U of Toronto.

As some of you know, the industry of journalism is in deep, widespread and massive disruption; The New York Times is about to get rid of 200 more of its staff and is making other significant internal changes to cut costs and boost revenue. I write freelance for the Times, producing three stories in 2016 for them, one on turbulence, one on a Broadway stagehand and one on real estate, which I’m researching this week.

But the life of a freelance writer is now, more than ever, like that of a polar bear on a small, melting ice floe. One of the most successful freelance writers I know sends out 10 to 25 marketing pieces every single week. Out of sight means out of mind — and broke.

Most of my colleagues are either clinging to staff jobs, working now in public relations, teaching or producing “branded content”, i.e. writing copy for corporate clients.

Here’s some of what this year brought:


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My first book, published in 2004. As someone who grew up with no exposure to guns, I was deeply intrigued by this most American of obsesssions

Working on two book ideas, both non-fiction

People think. “How hard can it be? Look at all the books in bookstores.” Yeah, well…It really depends on a variety of issues. How much money do you want or need to earn from researching, writing and revising a book? (It can take years.) How large a potential audience can you offer a publisher? How timely is your idea? How well-covered is the subject? What credentials have you already established?


Realizing how essential a strong network is

Two of my very best gigs came from people I know through an blogging project we all worked in in 2009. I haven’t even met one of them, although we’ve also both freelanced for the Times as business writers. Both contacted me with lucrative, ongoing work, and I’m so glad they did! Both know the quality of my work and chose to offer opportunities to me, not to any one of the 100’s, let alone 1000’s, of my competitors.

Some very slow and frightening months 

That’s unusual for me, and was crazy stressful, as our monthly health insurance costs are now an insane $1,800. Our fixed costs don’t suddenly shrink or disappear if I or Jose are having a slow month, or few months. Thankfully, my husband, also now full-time freelance after 31 years at the Times, has three steady anchor clients.

A stiffer spine

As I mentioned here in an earlier post on fleeing toxicity, I finally dropped an ongoing project that was making me really unhappy. I usually find it difficult to quit working on something I’ve committed to but this one, from the very start, was far too much work for far too little income. The way I was spoken to, consistently, felt rude and dismissive, on top of that. And (of course!), days after I finally said “enough!”, several much better-paid projects showed up to replace that lost income.

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The New York Times newsroom…since 1990, I’ve written more than 100 stories for them

Loving being a generalist

I’m really proud of writing for the Times, (100+ stories since 1990), but also for three different sections this year on three utterly different topics, all of which I pitched. Most freelancers (and, yes, this costs me lost income), specialize narrowly on medicine or parenting or personal finance. I have so many interests and experiences, I’m much happier roaming around intellectually. As long as I can find a decent price for my idea, I’m cool with that.

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Part of The library of Congress — spectacular!


Tossing my hat into competitive rings

I won a fellowship in June in D.C. to study retirement and its various challenges. That gave me three intense days listening to 19 speakers, introduced me to more smart writers in the group, (one of whom became a very good friend) and allowed me a brief vacation. I later applied for another fellowship, on the same subject, that would allow me the income and time to do a deep dive into a specific aspect of the issue.

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Meeting a few editors face to face.

They’re sort of like unicorns now, out there somewhere but elusive. I met with several, including one at National Geographic Traveler and one from Elle. Neither has resulted in an assignment, but it was a thrill anyway.

Coaching and teaching


I love it! Clients included a tech PR writer from San Francisco and a local film theatre. Happy to help you as well; here’s a list of my one-on-one webinars.

Today being “a writer” means a lot more than writing, at least if you hope to earn a living doing it. It means being flexible, learning new skills, constantly marketing yourself, paying attention to industry shifts, happening daily.

Knowing, more than ever, how much real journalism — fact-based, deeply reported on firsthand knowledge — matters now

Stop consuming fake news! It is a disgusting disaster, enriching liars and cheats.

Read this great piece about why copy editing matters so much, still. It’s true. When “the desk” has a question, your heart stops.

 

Here’s to a great writing year for those of you who do it as well!

Truth matters more than ever now

By Caitlin Kelly

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It’s hard to express how horrified I was by this NPR interview with a happy and wealthy — and unapologetic — producer of fake news.

He makes shit up and earns $30,000 a month from it.

Here’s more.

Just give that thought a few minutes.

It makes my head spin and turns my stomach with rage and frustration.

You step into an aircraft — and assume that its pilots are well-trained, well-rested and sober, that the maintenance crew has been diligent and attentive.

You consume a meal at a restaurant — confident that your food is free of rodent droppings or chemicals.

How to slow or halt the production line of massively lucrative “fake news” sites?

As someone who chose journalism as her profession at 19, married to a photojournalist who did the same, this is no abstract issue to us.

It is absolutely foundational to my belief system and everyone who studies, teaches and works within fact-based journalism.

Some of its most basic tenets:

You talk to real people — and verify their identities.

You review long, tedious complicated documents, whether court records, committee proceedings, internal reports, and make sense of them for your audience, who need and deserve clear, cogent summaries of what we find. Jargon and obfuscation are efficient ways to hide all kinds of abuse. Our job is to find it and expose it.

You get yelled at, threatened with lawsuits by people with wealth, power and $1,000/hour lawyers at their beck and call…and you keep digging.

You go in person, regardless of comfort, weather or fear, to scenes of natural disaster and political upheaval — whether Venezuelans fleeing a country in meltdown or those protesting the Dakota Access Pipeline.

Contrary to all economic logic, your goal is not to rake in huge piles of cash pumping out falsity — but to uncover, analyze and explain a complex and confusing world to those who share it with us, no matter their age, income level or race. At its idealistic best, it is inherently democratic.

Back to fake news for a moment.

Let’s start with the ethical quicksand of lying for living.

Let’s move on to the gullibility/laziness of the people consuming this toxic bullshit and thinking it’s true.

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Then let’s pause to consider that some of the most reliable (yes, they’re biased, I get that) news organizations are cutting back their staff — outlets like the Wall Street Journal and New York Times. 

Every passing year means losses in advertising income and a shift to consuming news in digital form.

I’ve written for both papers, (and many others), and easily acknowledge that both have tremendous weaknesses as well as strengths.

But the bottom line of journalism  is this: if what you are telling your audience is untrue, you are not a journalist.

 

You are, moreover, destroying whatever shreds of faith remain in what we do produce.

If you read/watch/listen to “fake news” and take it to be truthful, you’re making economic, social, professional and personal decisions based on lies.

Maybe it affected your vote.

Maybe you didn’t even bother to ask if the source of your “news” is legitimate.

A recent study of 7,800 students, asking them to discern real news from fake, found that 80 to 90 percent could not.

 

Here’s one quick clue…look for the name of the writer. Then Google them. Look for their LinkedIn profile, website, blog, resume.

Dig, dammit!

Real journalists have public, provable, verifiable track records of accuracy. We’re not that difficult to find.

This trend is Orwellian, Huxley-esque.

In an era of stunning, growing income inequality, as utterly unqualified billionaires are soon to make up the Cabinet of the United States, it’s a matter of the deepest urgency that Americans know what is going on.

The rise of “fake news” is coinciding with a sharp drop in pay for writers like myself, pushing the most desperate into 17-hour days and seven day weeks, into cranking out…lots of words.

Are they accurate?

Deeply sourced?

Reported firsthand?

Probably not.

Every time you swallow another fake news story — and compulsively share it on social media — you enrich a liar, an immoral charlatan delighted to make rubes of everyone within reach.

The most recent story I produced for The New York Times took weeks of digging and reporting, fact-checking and review — it went through 12 versions before appearing for public consumption.

The reason it took so long? It was reviewed by multiple editors, male and female, asking me more and more questions, challenging me repeatedly to check my facts and my assumptions, to review my choice of language and tone.

If I got something wrong, (real journalists’ worst nightmare), it would be hastily corrected — with a public, permanent note to let readers know that.

That’s journalism.

The payment? Nowhere near what you might think or expect.

So why bother?

Pride of craft.

Because truth matters.

Now more than ever.

You gotta have a posse!

By Caitlin Kelly

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THE BREAKFAST CLUB, Judd Nelson, Emilio Estevez, Ally Sheedy, Molly Ringwald, Anthony Michael Hall, 1985. ©Universal Pictures/Courtesy Everett Collection

It started — of course — as a term in medieval Latin; posse meaning power.

Today, it’s a group of people, more commonly, you can turn to for help and aid, people who literally have your back.

In the military, there’s a great expression — “I’ve got your six” — from fighter pilots who had a fellow flyer behind them.

I’ve been working alone from home since 2006, and have done it many times in my career. It can be lonely! It can feel isolating!

There are days when the millions of us working independently think — HELP!

Which is why, more than ever, you gotta have a posse!

They’re not fighter pilots, nor do they wear spurs and Stetsons, but they’re people I like, trust and admire, people I turn to for all sorts of advice — how to find a mortgage broker, what to charge for a seminar, how to wrangle a testy editor two years out of college.

They call me, too. I had a long phone conversation yesterday with a younger colleague as she drove from Alabama to Tennessee. We met earlier this year at a writers’ conference and immediately liked one another, sitting in the bar for hours.

Today I’ll be Skyping with another posse member who lives an ocean away.

I find it, literally, heartening and encouraging to hear how others are doing, helping one another through our inevitable ups and downs. Those of us who work without any safety net, (unemployment insurance, paid sick days or paid vacation days, a company-matched retirement plan), really need one another’s wisdom and insights.

 

My posse — and I as one of theirs — is global, thanks to social media.

 

But the essential elements remain timeless. You only want people you trust absolutely, who are discreet and smart. They can be decades younger or older. They can, (and often should), be someone from a very different background or industry.

Fresh eyes. Fresh insights.

When you don’t work in an office or belong to an organization, with coworkers, managers, HR and set policies, (no matter how frustrating they can be sometimes), figuring it out is all up to you.

 

When you work independently, you’re the cook, janitor, CIO, CFO, CMO and CEO, switching roles constantly.

 

When you work alone, it’s even more essential to know what’s going on in your industry — how to read (and alter!) a lousy contract, how to negotiate rates, what others are being paid, which deadbeat clients to avoid.

Much is being written about the “gig economy” (a phrase that makes me crazy every time I read it) — but very little about how difficult it is to do everything by yourself.

Sometimes you just need a smart, tough brain to bang up against, to test out a theory or see if you’re really brilliant this time, or heading off a potential cliff.

I enjoy my autonomy but there’s still a lot I don’t know and a lot I can help my peers with.

Do you have a posse?

Does it help?

How “news” happens: my latest NYT piece

By Caitlin Kelly

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The New York Times newsroom…since 1990, I’ve written more than 100 stories for them

You pick up the newspaper, or a magazine, or you may just scan something on your phone.

No matter what the story is, it came from somewhere!

 

Some come from writers’ own observations, (like my New York Times’ piece on turbulence, which I pitched after noticing reports of three scary in-flight events in fairly quick succession, and knowing that many other travelers, like me, loathe turbulence.)

Some are suggested by a writer’s sources or family or friends.

It can be something we overheard or saw.

Then there’s every reporter’s dream (and one that happened to me when I was a reporter at the Globe & Mail) — getting a confidential document sent to you in a brown envelope.

That’s how The New York Times got wind of Trump’s federal income tax shenanigans, as reporter Susanne Craig described:

Friday, Sept. 23, was different.

I walked to my mailbox and spotted a manila envelope, postmarked New York, NY, with a return address of The Trump Organization. My heart skipped a beat.

I have been on the hunt for Donald J. Trump’s tax returns. Mr. Trump, the Republican presidential nominee, has broken with decades-long tradition and refused to make his returns public. I have written extensively about his finances, but like almost every other reporter, I was eager to see his actual returns.

The envelope looked legitimate. I opened it, anxiously, and was astonished.

Inside were what appeared to be pages from Mr. Trump’s 1995 tax records, containing detailed figures that revealed his tax strategies.

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One of my first national magazine stories…I entered an animal testing lab. Grim and gruesome. But it was part of my job as a reporter

What makes something a “story”?

— it’s new

— it’s making a ton of money for someone

— it’s the first time this event has ever happened

— it’s affecting thousands, if not millions, of people (often voters)

— wealthy/powerful people (aka “celebrities”) are doing it

— it’s happened near the story’s audience

I’ve spent weeks on this new New York Times Arts & Leisure story, told to me last spring by  an editor I’ve known for many years and have written for, about someone she knows.

It’s a profile of Jennifer Diaz, a young New York woman whose promotion after 15 years’ hard physical labor (and calm demeanor!) helped her make stage management history:

Now, at 34, she has made history, becoming the first female head carpenter of Local 1 of the International Alliance of Theatrical Stage Employees. The local’s 3,351 members work in spaces from the Met to Carnegie Hall, at Radio City Music Hall and Madison Square Garden, and in every Broadway theater — including the Walter Kerr, which is where she was one morning in September, overseeing the load-in for the musical “Falsettos.”

With a head of thick dark curls and a ready smile, Ms. Diaz is a self-described tomboy, a blend of low-key authority and quiet confidence. “My name has a lot of clout in this business,” she said. “I have people on my side and in my pocket I can turn to.”

She works in a short-sleeve shirt, shorts and sturdy sneakers, a delicate silver necklace barely visible. Married to a fellow Local 1 stagehand, she sports a tattooed wedding ring in place of a traditional metal band, the palm-side of her ring finger worn clean from years of ungloved manual labor.

My former editor messaged me on Facebook to tell me about her, and I started sending emails and making calls.

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Key to this piece? Serendipity!

I met two total strangers who helped me understand this industry, one of whom gave me an essential source.

In New York City, a city of 8.4 million.

The odds I would meet two people I needed most exactly when I needed them most?

The first guy sat beside me in the 3-chair hair salon I go to in the West Village. The other was a guy who sat beside me while eating lunch on Arthur Avenue in the Bronx; working in the same industry I was covering, he gave me the phone number of someone I would never have found on my own.

It was a real pleasure to meet Jen and to get a glimpse of backstage life.

I’ll never see a Broadway show quite the same way again!

Do you prefer journalism or “content”?

By Caitlin Kelly

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Ooooooh, content! Aka books.

 

Good old English.

Content, with the emphasis on the second syllable, is what I used to be to work in journalism.

See also: happy, pleased, satisfied.

Today it’s about content — i.e. kawhn-tent — with the emphasis on the first syllable.

This is where I thump my cane and start shouting “Kids, get off my lawn!”

Or some similar shriek of frustration.

Truth is, of course I’m a “content provider”, in that I write words on demand to specific lengths that I sell to others for their use.

I guess it’s a nice little catch-all. Sadly, though, there’s nothing in that phrase to connote, oh you know, history, ethics, values, quality.

It’s like calling the sun a “light provider” or the ocean a “fish (and many other creatures) provider,” reducing what journalists once offered to a pile ‘o words, delivered as fast and cheaply as humanly possible.

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My story in July 2014 Cosmopolitan (U.S. edition)

I can, after decades in this field, legitimately call myself a journalist, author, writer – having worked as a staff reporter and feature writer for three major daily newspapers and on staff for several national magazines as an editor.

That, plus hundreds of freelance pieces.

But the irony of an industry in disruption is that there are now many more people working in public relations — trying to sell stuff — than there are journalists. I get pitches every single day for things I couldn’t care less about from people who clearly couldn’t care less that they’re wasting my time deleting them.

Here’s a post about the rise of “content marketing”:

Content marketing is currently “in,” and brands are finding it’s surprisingly difficult to create compelling content that actually draws in readers. So they’re opening their pocketbooks and are willing to pay for content creation, and if you’re well-positioned with some decent writing credits, you’ll find that there’s plenty of work to go around. There are several freelancer job sites popping up where brands can advertise for these positions.

Unless you’ve been living under a rock, you’ve likely noticed the news industry has struggled in recent years. Newspapers and magazines have endured thousands of layoffs and freelancers have found, in addition to facing shrinking budgets, news organizations are paying significantly less for digital stories compared to what they paid for print.

And a cheerful piece about why journalism students don’t even want to consider a job doing what the job used to mean — actual reporting.

I have several friends who teach journalism, both undergrad and graduate level, and find a scary trend — students who sit at their desks, Google and think that’s journalism. My friends have to shove them out of the building to actually look at stuff and talk to strangers, some of whom are intimidating as hell and two to three times their age.

Yes, really!

It could be funny, perhaps, if all those PR people weren’t being paid to make everything look and sound shiny.

It could be funny if the people being hired to pump this stuff out weren’t really young and utterly inexperienced, like the editor who sent me an email I literally could not understand.

This is the person being paid to edit me, two years after leaving college.

 

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Did you read my coverage of the Paris Unity March? I blogged it here. That’s journalism

Which is why places like ProPublica, (where another friend is still doing dangerous and complex international reporting work), and The Washington Post are needed more than ever — if you haven’t been reading David Farenthold’s reporting on Donald Trump’s many misuses of his charity, you need to do so before the Presidential election.

Journalists get paid, (less and less and less), to tell real stories about real people — about crime and poverty and graft and corruption and politics and the environment. The stories are often dark and depressing and often crazy-complicated and have multiple furious gatekeepers insisting: “There’s no story here!”

Which always means there’s a hell of a story to be told — if there’s a place to publish it and someone to pay us to do that.

 

Are you content being offered a steady diet of content?

 

 

 

 

My NYC writing life — update

By Caitlin Kelly

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As many of you know, I earn my living writing journalism for places like The New York Times, Quartz, Reuters Money and many others. My most recent quick hit was about a new luxury hotel in Mexico for a design trade magazine.

In June, I participated in a National Press Foundation fellowship on retirement, and its many challenges: physical, financial, emotional. We had 19 (!) speakers in three days, so I’m still processing it all.

I’m a generalist, and write about almost everything, (not science, tech, parenting, beauty.)

If you need help with a writing or editing project or can refer me to someone who does, let me know!

I’ve also worked with the Consulate General of Canada, the New York School of Interior Design and WaterAid America to craft their messages.

This week has been crazy; for a story, I spent a day in Manhattan visiting the new Westfield mall next to the 9/11 memorial, interviewing a few shoppers — including, in French, a couple visiting from Brittany.

I hadn’t been down there since 9/11 and I deliberately avoided even looking at the memorial. I know some tourists love it, but the memories are, even, 15 years later, too painful and weird to re-live.

Using  a cane right now for balance, (my right knee has bad arthritis), slowed me way down but I hopped a city bus and headed back uptown to 48th Street to meet and interview a young woman for a Times piece.

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The range of shawls, sweaters, caps — in the most gorgeous colors! These are shawls in Avoca, a Dublin shop

My latest venture is a retail/shopping blog at Forbes, which pays a small monthly stipend (welcome to digital journalism) — plus payment for each view.

I hope some of you will make the trip over to check it out and, if you like it, Facebook and tweet it.

I’ll be writing five posts a month.

A reminder that I also teach and coach fellow bloggers and writers, and have done so with people worldwide, from Singapore to New Zealand to Germany to Maryland, often via Skype.

I charge $225/hour, (payable though PayPal), with a one-hour minimum and my time and skills are yours; you can ask me for whatever help you need: reading a pitch, reading a story draft, advice on blogging, how to sell a non-fiction book…been there, done that!

I also offer specific, highly-focused webinars, $150 for 90 minutes. scheduled at your convenience and done one-on-one via Skype, phone or in person.

I’m the winner of a National Magazine Award for a personal essay about my divorce and have written two books of national reporting and analysis published by major New York houses.

A former reporter for three major dailies, I can also help you figure out where and how to dig up information or conduct a useful, incisive interview. Let alone how to write more, better and faster!

I know this writing game inside out, from negotiating fees to wrangling (whew!) PR people determined to control every single word.

 

Thanks for reading, commenting — and returning to Broadside!