Posts Tagged ‘freelance writing’

My writing workshops Oct. 17 and 18, near New York City

In behavior, blogging, books, business, culture, education, journalism, Media, work on September 25, 2015 at 12:10 pm

By Caitlin Kelly

The New York Times newsroom

The New York Times newsroom

Some of you are already writing non-fiction, memoir, journalism, essays.

Some of you would like to!

Some of you would like to find newer, larger, better-paying outlets for your work.

Some of you would like to publish for the first time.

Maybe you’d like to write a non-fiction book, but where to start?

I can help.

My first book, published in 2004

My first book, published in 2004

As the author of two well-reviewed works of nationally reported non-fiction, Blown Away: American Women and Guns and Malled: My Unintentional Career in Retail, winner of a Canadian National Magazine award and five fellowships, I bring decades of experience as a writer for the most demanding editors.  I’ve been writing freelance for The New York Times since 1990 and for others like More, Glamour, Smithsonian and Readers Digest.

My website is here.

I’ve taught writing at Pace University, Pratt Institute, New York University, Concordia University and the Hudson Valley Writers Center — and have individually coached many writers, from New Zealand, Singapore and Australia to England and Germany.

My students’ work has been published in The New York Times, The Guardian, and others.

Here’s one of them, a young female cyclist traveling the world collecting stories of climate change.

malled cover LOW

On Saturday October 17, and Sunday October 18, I’m holding a one-day writing workshop, from 10 a.m. to 3 p.m. at my home in Tarrytown New York, a town named one of the U.S’s 10 prettiest.

It’s easily accessible from Grand Central Station, a 38 minute train ride north of Manhattan on Metro-North Railroad, (round trip ticket, $20.50), plus a five-minute $5 cab ride to my home — we have an elevator so there’s no issue with mobility or access.

Coming by car? Tarrytown is right at the Tappan Zee bridge, easy to reach from New Jersey, Connecticut and upstate.

Each workshop is practical, tips-filled, down-to-earth and allows plenty of time for your individual questions. The price includes lunch and non-alcoholic beverages.

$200.00; payable in advance via PayPal only.

Space is limited to only nine students. Sign up soon!


Freelance Boot Camp — October 16

What you’ll learn:

  • How to come up with salable, timely story ideas
  • How to decide the best outlets for your ideas: radio, digital, print, magazines (trade or consumer), newspapers, foreign press
  • How to pitch effectively
  • Setting fees and negotiating
  • When to accept a lower fee — or work without payment

Writing and Selling a Work of Non-Fiction — October 17

What you’ll learn:

  • Where to find ideas for a salable book
  • The question of timing
  • What’s a platform? Why you need one and how to develop it
  • The power of voice
  • Why a book proposal is essential and what it takes
  • Finding an agent
  • Writing, revising, promoting a published book

Questions or concerns? Email me soon at learntowritebetter@gmailcom.

You’ll find testimonials about my teaching here, as well as details on my individual coaching, (via phone or Skype), and webinars, (by phone or Skype), offered one-on-one at your convenience.

Want to register now?


Email me at and I’ll send you an invoice and share travel details.

American life, 2015 — income inequality ‘r us

In behavior, business, cities, culture, journalism, life, politics, U.S., urban life on September 14, 2015 at 2:21 pm

By Caitlin Kelly


Are you familiar with the Gini coefficient?

It measures income inequality — the chart linked above lists it for every U.S. state.

This group of young men, the topic of a recent documentary, The Wolfpack, were raised in a NYC apartment by their hyper-controlling father

This group of young men, the topic of a recent documentary, The Wolfpack, were raised in a NYC apartment by their hyper-controlling father

New York, where I’ve lived since leaving my native Canada in 1989 — ranks 50th. i.e. second worst in this regard in the United States.

The worst? You have to laugh, albeit bitterly, Washington, D.C., home to the Capitol and the nation’s federal legislators.

I recently re-lived it, while working on a story for a New York City website about a company giving out food to bring awareness of food insufficiency — aka not having enough to eat every day — in the city’s five boroughs.

Fresh flowers, always on display at the Metropolitan Museum of Art

Fresh flowers, always on display at the Metropolitan Museum of Art, a bequest from a wealthy patron. A gorgeous side of Manhattan many tourists see….but there are other, darker realities as well

Last week, I spent two broiling hot, humid days — 95 degrees — working in the poorest part of the poorest Congressional district in the country, the South Bronx. Local residents lined up that day, as I walked over from the subway, some carrying parasols against the brutal heat, some arriving from the public housing complex across the street, for a van offering medical care.

Many of them line up, three days every week, for whatever the food pantry has on offer; I saw many bags of bread and rolls, crisp green apples and cookies.

I was there to watch a company hand out food, and to write about it.

I did this with mixed feelings.

Yes, charity is a good thing.

Yes, alleviating hunger and poverty is a good thing.

But everything is a very small bandage on a large gaping wound.

It is deeply shocking, if you still have gauzy fantasies of America!!!!!! to see the reality of American poverty face to face.

I stopped that day for a quick lunch, (I never eat fast food!), at McDonald’s, one of a dozen fast or fried-food joints lining 125th Street in Harlem. Parts of that street, even in sunny mid-day, have some people nodding off after using a new synthetic form of marijuana.

The restaurant’s clientele that day was, possibly, 10 percent Caucasian.

I had a long conversation, half in French, half in English, with a young librarian from Normandy, traveling for a month with his wife. They planned to visit New York, Philadelphia, D.C. L.A. and San Francisco, which, I told him, would also offer some insights into the income inequality now splitting the country in a way unseen since the Gilded Age, some 100 years ago.

“I can’t believe what I see,” he told me, gazing around at our fellow diners, many using crutches, canes and motorized wheelchairs, some the result of diabetes and obesity.

Welcome to the U.S., I said.

The next day I visited another part of the Bronx; (for you non-New Yorkers, that’s one of the city’s five boroughs, north of Manhattan, a place very few tourists are ever likely to see), this one an astounding and essential part of the city, the Hunt’s Point Food Center.

I saw the warehouse for the Food Bank for New York City, an entity I was certainly well aware of; you can’t live here for any length of time without some idea of their work.

From their website:

Hunger is caused by food poverty, a lack of geographic and/or financial access to nutritious food. In New York City, one of the richest cities in the world, food poverty is around every corner. Throughout the five boroughs, approximately 1.4 million people — mainly women, children, seniors, the working poor and people with disabilities — rely on soup kitchens and food pantries. Approximately 2.6 million New Yorkers experience difficulty affording food for themselves and their families.

Their warehouse has nine bays, each loading millions of pounds of food each month, in and out.


We were given a tour by the warehouse manager, running the place since 1994, a burly, lively whiz running a team zipping about in hand-trucks in a space so enormous it simply boggled the mind.

Imagine the biggest store you’ve ever seen, in the U.S. a Home Depot, for example. Try again!

This warehouse is 90,000 square feet — the above image, (mine), gives you some idea how enormous.

In my 25 years living here, few experiences have struck me as powerfully as these past few days, powerful and visceral reminders that there are many New Yorks, not just the ones tourists see or the ones shown in movies and on television.

It’s hard sometimes, living here, to manage the cognitive dissonance that comes with being even vaguely socially conscious in New York — the size oo’s in their Prada and Gucci, stepping out of their driver-chauffeured Escalades into helicopters to fly to their mansions in the Hamptons.


What does work mean to you?

In behavior, business, journalism, life, Money, US, work on September 5, 2015 at 12:13 pm

By Caitlin Kelly

These are the tools of an artist. That's work, too!

These are the tools of an artist. That’s work, too!

It’s Labor Day weekend — three days off for many workers in the U.S., where I live, in Canada and some other nations.

It’s always, for me anyway, a time to reflect on why we work and what we’re working for:

  • Daily expenses
  • Retirement savings
  • To fund higher education, for self and/or others
  • Short-term emergency savings
  • Medical insurance/expenses (Americans must buy health insurance like any other consumer product)
  • Major purchases — a vehicle, a home, a boat
  • Challenge
  • Camaraderie with peers and colleagues
  • The thrill of scientific or medical or intellectual discovery
  • Learning and mastering new skills
  • To support the financial needs of family and others
  • A place to feel welcomed, to belong
  • Building self-confidence
  • Ambition
  • Helping others — nursing, teaching, the ministry,  the law
Making films offers well-paid work to thousands in the industry, from grips and gaffers to CGI specialists

Making films offers well-paid work to thousands in the industry, from grips and gaffers to CGI specialists

I’m endlessly fascinated by work. Maybe because I grew up in a family where no one had “a job” — with a paid vacation or sick days or a pension or raises. My father was a film-maker, my mother a journalist and my stepmother wrote for television.

All the money earned in our home came from our individual, independent creative efforts.

No wonder I, too, work for myself as a full-time freelance writer, editor, writing teacher and writing coach.

Any story focused on business, labor practices, unions, wages, the Fight for $15 — to raise fast food wages to $15/hour here in the U.S. — gets my attention.

Corner stores are a part of the economy, too

Corner stores are a part of the economy, too

One of the books I admire is by MIT professor Zeynep Ton who studied five retailers who actually pay well and earn good profits, called The Good Jobs Strategy. Another, an early precursor of the current interest in more ethical garment production, is Where Am I Wearing by Kelsey Timmerman.

I’ve been working at home since losing my last staff job, at the New York Daily News, (then the nation’s 6th largest daily newspaper), in the summer of 2006. It was not a happy place to work, its unofficial motto, “Sink or Swim.” I don’t regret the loss of that job, although I miss making that income, much more difficult to attain through the intellectual piecework that is freelancing — you are only paid for what you produce, and often later than you need.

Since my high school days I’ve worked as:

  • a lifeguard
  • a waitress
  • a busboy
  • a newspaper reporter (three daily papers)
  • a magazine editor (four national magazines)
  • a writing teacher (four colleges)
  • a writing coach (multiple private clients)
  • a photographer (published in The New York Times and Washington Post)
  • an author (of two works of non-fiction)
  • a volunteer Spanish-language interpreter (working with Chilean refugees)
  • a cross-cultural consultant for Berlitz
  • a retail employee at $11/hour
I covered the unity march in Paris -- I love breaking news!

I covered the unity march in Paris — I love breaking news!

Of all of these jobs, I’ve by far most enjoyed my days as a daily newspaper reporter and really miss it.

At its best, there’s no better way to have fun and adventures and get paid for it. I met Queen Elizabeth aboard her yacht Britannia, flew to an Arctic village in December, climbed 100 feet up a Tall Ship mast, sailed aboard $6 million racing yachts, visited a Quebec hospice, broke major medical stories.

I’ve traveled, on stories, to Ohio and New Orleans and Texas, to Sicily and Copenhagen and London.

In March 2014, I went to work for a week in rural Nicaragua with WaterAid.

Our van, 95 degree heat, 12 hour days. It was a lot of fun, actually!

Our van, 95 degree heat, 12 hour days. It was a lot of fun, actually!

I love the intellectual stimulation of journalism — having to make sense of complex, unfamiliar material — like a recent piece on predictive analytics which I then need to write clearly and compellingly for others.

I love the variety of the people I meet and speak with, everyone from Olympic athletes to military veterans to a female Admiral to convicted felons. I can never afford not to be curious and open-minded.

I love writing books, diving deeply into complicated subjects that deserve, and rarely get, closer attention.

I love connecting with readers, one of whom recently called my book “Malled”, (a memoir of low-wage work),  a page-turner.

My second book, published in 2011

My second book, published in 2011

I’m fortunate. At my age, we’ve little debt, no children to support and have acquired good savings for our retirement. So my goals for work now are different from fresh grads desperate to find any job and pay down enormous student debts.

But it’s a very very tough time for many American workers; union membership is the lowest since the Depression, 11 percent of public workers, seven percent of private. Even with corporate profits at record highs, wages remain stagnant for many, and worse for the lowest-paid — while costs keep rising, on essentials like college tuition and health insurance, (also here deemed a consumer product.)

Americans still have no paid maternity leave and even companies that offer it know many workers are too scared to take unpaid leave — lest their care for their families make them look like slackers.


What sort of work do you do?

Do you enjoy it?

What would you change about it if you could?

Time to up your writing or blogging game?

In blogging, books, business, education, journalism, Media, work on July 29, 2015 at 12:53 am

By Caitlin Kelly

One of my first national magazine stories

One of my first national magazine stories

As some of you already know, I make my living as a full-time freelance writer, with clients ranging from non-profits like WaterAid to journalism for The New York Times and many others. I’ve been writing for national magazines and newspapers since my days at the University of Toronto, was a staff reporter for three major daily newspapers, a magazine editor and now work from home for a wide range of clients.

Here’s my website, with many published articles, including the one which won me a National Magazine Award.

Whether it’s a personal essay, a reported story, an investigative piece — or a blog post — I know how to do it and can help you do it better!

The basics of great writing never change: clear thinking produces clear writing. But sometimes you need a smart and helpful editor to talk it through. That’s me.

I love teaching and coaching and take great pride and pleasure in my students’ progress.

This year I taught freshman writing at Pratt Institute, a private college in Brooklyn, and also taught blogging — where my students’ blogs helped them win prestigious internships and polish their writing and social media skills.

I also teach writing at the New York School of Interior Design in Manhattan, and recently helped six designers better understand the world of publishing and social media in my class “How to Catch an Editor’s Eye”. My classes there start again September 23.

Time to make some money with your writing?

Time to make some money with your writing?

As someone who’s been writing for demanding editors in Canada, Britain and the U.S. for decades — also author of two well-reviewed non-fiction books — I’m able to help newer or less-experienced writers refine their pitches, conceptualize ideas for a book proposal, think through your next steps in building a writing career.

My second book, published in 2011

My second book, published in 2011

As I did for this piece, I can also read a first draft of your story, offering many helpful, constructive editing comments, (tone, reporting, structure, etc.)

I met its young author at a conference in New York a few years ago and, since we’re both from Toronto, stayed in sporadic touch. She sent me a draft of her challenging and complex piece — about a murder by a former high school classmate of hers — and I helped her with it.

It’s since gotten a lot of attention, including from the Washington Post, Jezebel and others.

My first book, published in 2004

My first book, published in 2004

I often coach fellow writers — in person, by phone or Skype — as I recently did for one English journalist when I was on holiday in Dublin; I charge $225/hour (U.S.), payable in advance by Paypal to focus on anything you’d like advice on: blogging, journalism, online writing, non-fiction writing, pitching…

My story in July 2014 Cosmopolitan (U.S. edition)

My story in July 2014 Cosmopolitan (U.S. edition)

My webinars, which I can do by Skype or phone, are $150 for 90 minutes and I schedule them according to your convenience one-on-one — you’ll find testimonials from satisfied students from New Zealand, Australia, Germany, the U.S., Canada and England.

I learned how to canoe at camp -- useful when we went to Nicaragua

On assignment in Nicaragua for WaterAid


Email me at and let’s get started!

What are your skills really worth?

In behavior, business, culture, food, life, news, work on May 7, 2015 at 12:04 pm

By Caitlin Kelly


In a time when American CEOs now, unapologetically, take home 354 times the wage of their average worker, what we earn is finally becoming a larger part of the national conversation.

From this week’s New York Times, an op-ed by New York governor Andrew Cuomo:

President Franklin D. Roosevelt made the minimum wage a national law in 1938. Years earlier, he said, “By living wages, I mean more than a bare subsistence level — I mean the wages of a decent living.” But minimum wages have not kept pace with the rising cost of living.

Nowhere is the income gap more extreme and obnoxious than in the fast-food industry. Fast-food C.E.O.s are among the highest-paid corporate executives. The average fast-food C.E.O. made $23.8 million in 2013, more than quadruple the average from 2000 (adjusting for inflation). Meanwhile, entry-level food-service workers in New York State earn, on average, $16,920 per year, which at a 40-hour week amounts to $8.50 an hour. Nationally, wages for fast-food workers have increased 0.3 percent since 2000 (again, adjusting for inflation).

Many assume that fast-food workers are mostly teenagers who want to earn extra spending money. On the contrary, 73 percent are women, 70 percent are over the age of 20, and more than two-thirds are raising a child and are the primary wage earners in their family.

I spent 2.5 years — part-time, one shift a week except for holidays — as a retail sales associate for The North Face, selling $600 ski jackets to hedge fund managers from Greenwich, CT headed out to Aspen for their vacation. I made, from 2007 to 2009, $11/hour, a wage some in the U.S. — whose federal minimum is still a paltry $7.25/hour — consider munificent.

I did it because I needed a steady income, even a small one, in the depths of the Great Recession. It was, to say the least, eye-opening, to work for low wages and see how little they bought.

I wrote my last book, Malled: My Unintentional Career in Retail, about this life, including many interviews with other such workers across the U.S.

malled cover HIGH

Many customer-facing jobs, often in retail, food service and hospitality, are deemed “low skill.”

Which — as anyone who’s done one of them — knows is utter bullshit.

Some of the many skills you need to do this work include:

— patience

— excellent listener

— empathy for/with your customer and their needs

— the ability to quickly pick up, retain and use information

calm under pressure

— multi-tasking gracefully and competently

— physical stamina

— emotional stamina

— how to initiate and close a sale

Have you heard the phrase “emotional labor”?

It’s the expectation of customers and management that, even if your feet are swollen and painful from eight hours standing/running/walking without a break, even if you feel ill or nauseated or had to re-open the store barely hours after you closed it (and cleaned the toilets) — you’re happy. Smiling. Perky.


One of the least amusing aspects of working through the holiday season, when wealthy shoppers in our affluent suburban New York mall entered the store already laden with pontoons of loaded shopping bags, was being told to be nice(r.)

All the time.

This, as you face long lines of shoppers who, by the time you can help them — (stores cut labor costs by under-staffing, even during busy periods), are pissed off and taking it out on you — not the staffing/scheduling software your company paid millions for.

That’s emotional labor.

Malled's Chinese version

Malled’s Chinese version

There’s a current trend in the U.S. — where labor union participation remains at an all-time low despite record corporate profits and stagnant wages — called Fight for 15.

The movement wants a wage of $15/hour for low-wage work; a day or week’s wages for workers in places like India, China, Nicaragua — where they make most of the clothes we sell and wear.

But it’s still very little income if you live in a large American city.

I’m forever fascinated by what people are paid and how they — and others — value their skills. Most of us have to work to earn a living, and many of us will do so for decades. Most of our lives will be spent earning an income for the skills we have acquired.

Time is money!

Time is money!

As a fulltime freelancer, knowing how to negotiate is one of my top skills.

It’s also a skill many women fail to acquire or practice — women offered a salary far too often say “Thanks!”, grab it and begin.

Men, statistically, have been shown to negotiate for more. They also get it.

You don’t ask — you don’t get.

One of my favorite books on this issue is called Women Don’t Ask, and I highly recommend it.

I grew up in a family of freelancers and have also spent much of my journalism career without a paycheck.

I know that negotiating is every bit as essential to my income as knowing how to write well and meet a deadline.

One example: a major magazine assigns me a story, the fee $2,400. The “kill fee”, i.e. if the story cannot be used, was $600 — a loss of three-quarters of my income. Nope, I said. They raised it to $1,000. The story, for reasons completely beyond my control, couldn’t be used; they offered me more than the agreed-upon fee.

But what if I hadn’t asked for more in the first place?

I also network, every single day, with other writers at my level; only by sharing information, candidly, can we know what people are actually paying — and not just jump at the first lowball offer.

You also need to be extremely honest with yourself and know what the current marketplace most values in your industry; if your skills are weak or out-of-date, you’re not going to be able to effectively compete and negotiate for more.

It’s scary to operate without a safety net, the security of a paycheck and paid sick days. But I thrive on the freedom to set my own hours, to work when and where and for whom and for how long I deem necessary. I set my own hourly rate — $225/hour with a one-hour minimum for coaching and consulting — and work only with clients I know will help me meet my goals, both intellectual and financial.


It’s a sadly American mindset, in a nation addicted to freedom and liberty, to see how dismissively many workers are treated and how little they’re paid.

And how many put up with it.

The love of learning

In behavior, blogging, education, life, work on April 28, 2015 at 3:00 pm

By Caitlin Kelly

Victoria College, University of Toronto, my alma mater

Victoria College, University of Toronto, my alma mater

I attended two schools of higher education, as different from one another — as the British say — as chalk and cheese.

I did four years of undergraduate work at the University of Toronto, Canada’s toughest university. Our professors were world-class scholars, some of them terrifying in their capes and bow ties, quoting in Latin or German or Greek.

We didn’t dare speak to them outside of class, and rarely during class. They had little idea who most of us were — lost in a sea of 53,000 students across a downtown campus so large it took me 20 minutes to walk from one side to the other.

I later attended the New York School of Interior Design, where I also now teach occasionally, and found a totally different experience: warm, welcoming, demanding but supportive. I love its bright red door on the north side of East 70th., ducking into Neil’s Diner down the street for a coffee before or after class.

Our classes were small, our teachers consistently insisting on our excellence. I loved it all. OK, except for drafting.

I decided not to switch careers, but don’t regret a minute of the thousands of dollars I spent there. I loved my classes and have developed a strong and solid alternate skill set.

I learned how to canoe at camp -- useful when we went to Nicaragua

I’m happiest as an experiential learner — which is why journalism is such a good fit for me. Here, on assignment in Nicaragua, for WaterAid

Learning can be fun, exhilarating, inspiring.

And exhausting.

So, too, can teaching.

Not because simply transferring skills and knowledge is pedagogically complex. People learn at different speeds, with different levels and styles of intelligence, aptitude or interest.

Did you see this extraordinary recent story about an American professor who failed his entire class?

After 20 years in the classroom, he lost it.

malled cover HIGH

Last Saturday I attended and spoke at a writers’ one-day conference in Bethesda, Maryland; I was on the day’s final panel about how to turn a print career into a book.

I’ve been writing for a living for decades — why bother listening to all the others?

What’s left to learn?

Lots. If you’re open to it.

I sat beside legendary biographer Kitty Kelley at lunch and heard delicious out-takes from her book about Frank Sinatra as we ate our sandwiches.

I heard a law professor describe her solution to the exact problem I’d just faced in my own classroom and asked her if she’d advise me more in future.

I heard one biographer describe how much — after years of work — she decided she loathed her subject, Harold Ickes — and gave all her materials to another writer. What generosity!


This week I’ll teach my two college classes, as usual, on Thursday.

Then, all day Friday and Saturday, I’ll sit in stuffy hotel meeting rooms for the American Society of Journalists and Authors’ annual conference in New York City, and learn as much as I possibly can — about new markets, about how to do social media better, about how to improve my thinking and writing.

I’ll meet old friends from across the country, and make some new ones.

Learning is something we do, ideally, until the day we die.

How about you?

Do you love learning (or teaching)?

Millennials want free news — so who’s going to pay for it?

In business, culture, journalism, Media, Technology, television, work on March 22, 2015 at 11:42 am

By Caitlin Kelly

The late David Carr, NYT media columnist, dead at 58

The late David Carr, NYT media columnist, dead at 58

From the Nieman Lab:

In addition to the broader survey data, researchers did deeper interviews with 23 millennials in three different locations around the country. Those interviews revealed a reluctance among some interviewees to pay for news online.

“I don’t think you should pay for news,” Eric, a 22-year-old Chicagoan, said. “That’s something everybody should be informed in. Like, you’re going to charge me for information that’s going on around the world?” And then there’s 19-year-old Sam from San Francisco: “I really wouldn’t pay for any type of news because as a citizen it’s my right to know the news.”

A sample of 23 is small and not, per se, worth commenting on, but the larger report is well worth a read if you’re at all interested in the current production and consumption of news; as a career journalist, I am!

It’s no secret that journalism is in deep trouble a period of disruption as digital media have claimed readers and advertising dollars from print, whether newspapers or magazines.

In the year 2008, 24,000 journalists lost their jobs, (I lost mine in 2006), and many of them left the industry for good, fleeing to new careers if they could find one.

The New York Times newsroom

The New York Times newsroom

In nine days, my husband leaves his workplace of 30 years, The New York Times. He has loved it and is leaving by choice, having accepted a buyout package that will never again be as generous, and one we need to secure our retirement.

He’s had an amazing run — including photographing two Olympics, (Atlanta and Calgary), three Presidents, multiple Superbowls and the end of the Bosnian war before working another 15 years as a picture editor inside the newsroom.

While he is retiring from the Times, he’s now seeking a new full-time position as it’s another decade before full-time retirement is an affordable option for us.

As two journos who’ve been doing this work since we were undergrads at college, (he in New Mexico, I in Toronto), we know what it still takes to produce quality journalism:



Software developers and designers

Time (to find and develop deeply reported stories)

A skilled team of tough editors — copy editors, section editors, masthead editors, photo editors


Graphic designers and page designers



Paying subscribers and advertisers

Several major newspapers, as the Chicago Sun-Times did in 2013, have actually fired their entire photo staff and either relied on readers to submit their images or asked their writers to snap pix with their cellphones and/or shoot video while out reporting.

Madness. (Cheap, affordable, looks great to the bean-counters.)

The Paris Unity March, Jan. 11, 2015, which I attended and reported on here at Broadside

The Paris Unity March, Jan. 11, 2015, which I attended and reported on here at Broadside

One of the sad truths about technology is that it offers the misleading illusion of ease — i.e. ready access = skill.


Thousands of people now style themselves as writers and photographers simply because they can hit “publish” on their home keyboard or snap some cellphone pix and upload them to Instagram.

It’s a fallacy, and one that journalism doesn’t help by keeping its production line, and the costs of hiring and retaining quality, essentially invisible to its consumers.

Do you trust the media? Should you?

Do you trust the media? Should you?

I think most of us realize that the steak we eat or the car we drive or the table we sit at are all products of a long production line of design, growth, production, manufacturing and distribution. We know they are businesses whose role is to earn profit.

Not so much for the naive/ignorant who think “news” is something that magically just appears on their Twitter feed or Facebook pages.

But the move is toward mobile consumption of news, as this 2013 Poynter Institute report explained:

This is why news organizations should shift to a mobile-first approach immediately. This doesn’t mean we ignore the desktop, but prioritize mobile over it — make mobile the default everything. When brainstorming a new product, start with a phone or tablet design and work backwards to the desktop. Set performance goals based on mobile performance over desktop. Conduct research that emphasizes mobile over desktop behavior. Put mobile numbers at the top of analytics reports. Compare competitive performance on mobile numbers first, desktop second. We need to immerse ourselves in devices and become a student of the industry…

Above all, we need to invest and experiment like never before. Whatever you’re spending now, triple it.

“When the Web was new, many of us went online with creativity and energy,” says Regina McCombs, who teaches mobile at Poynter. “Now, faced with even bigger potential and pitfalls for developing — or losing — our audience, most of us are getting by with as little investment as we can. That’s scary.”

Voters, readers, viewers, listeners, the curious and engaged — in order to learn what’s happening in the world, whether in our town or 12 times zones distant — still need smart, tough, skilled, disengaged, (i.e.  as objective as possible), trained and ethical reporters with boots on the ground.

Noooooo. Don't take my job away!!!!

Noooooo. Don’t take my job away!!!!

While the Associated Press is now using robots to write sports and business stories, many of us still want our news, whether consuming or producing it, to come from real people with real editors who will question their facts and assumptions hard before publication or broadcast.

In an era of racing to clickbait, it’s even more essential — (she harrumphed)–  to have some clear idea where the “news” is coming from and through what lenses and filters.

Here are six ways that digital journalism differs from print, from Contently; one of them, written with chilling casualness, by a young digital journalist:

The sourcing requirements for print outlets can be so stringent that I often joke a print writer must quote a professional astronomer before claiming that the sun will rise in the morning. Yet online, authors are commonly allowed—and even expected—to exert their own authority. And even when they cannot claim to be experts, many bloggers use their inexperience as a way to write from the perspective of a novice.

Again, this comes down to speed. Online writing has such different sourcing standards than print because it’s much easier to hyperlink to source material instead of explicitly attributing and fact-checking information.

The bold face above is mine — this is exactly my point.

I have zero interest in the “perspective of a novice”, for fucks’ sake.

On Isis? On the economy? On climate change?

And fact-checking? Yes, I want that, too. (Many of my magazine pieces are still subject to independent fact-checking.)

“Free” or cheap news doesn’t mean, or guarantee, excellent.





The writer’s week: mice invasion, a huge new assignment, a bad fall

In behavior, books, business, education, journalism, work on November 8, 2014 at 1:02 am

By Caitlin Kelly

What’s it really like to work as a full-time freelance writer in New York?

Strap in and hang on!

My story in July 2014 Cosmopolitan (U.S. edition)

My story in July 2014 Cosmopolitan (U.S. edition)


My husband flies home today to New York from Texas, where he attended the memorial service for his half-brother. I meet him at Laguardia airport, a journey by car that costs more than $16 in tolls and $12 for parking. Some people wonder why I set my rates so high — costs like this are one reason.

I’ve been asked to come up with a projected budget for my expenses for an assignment in England in early January. It’s easily done, thanks to Google, but imagine life without it. We take quick, ready, free access to information totally for granted now, but I began my career long before there was an Internet or email or Google.

I call a client I last spoke to in August, and for whom I’ve set aside most of November to work on her organization’s project. That also means I am relying on the income from it. I call her — and she blithely tells me, with no prior warning, they won’t be doing it until February.

Another client referred to me who said she had almost $600 in her 2014 training budget to hire me tells me I had to have invoiced her last week. Now it’s too late.

Not a good start to the week, or month.



I read and grade the papers of my 12 freshman writing students; I teach two classes at Pratt Institute in Brooklyn. I’ve decided to mix things up and gave them a visual writing prompt, a photo of a WWI soldier and a photo of a WWI uniform. I gave them total freedom to produce 500 words, and the results are stunning: original, moving, evocative.

I confirm with my two guest speakers, one for the writing class and one for blogging, that they’ll be coming this week.

We have a mini-invasion of small brown mice. We lay traps, which I hate, but we live in a small apartment and I work at home. Co-existence is not a realistic option.


I start the day with my usual walk, with a friend who lives across the street. The fall leaves are at their glowing peak, so it’s a gorgeous way to kick off the day. I live 25 miles north of New York City, so have the best of both worlds, ready access to it, but leafy, quiet and more affordable life just beyond its borders.

More questions on one story from an editor. Sigh.

I teach my last writing class at the New York School of Interior Design, where I was a student in the 1990s when I considered leaving journalism for design. I’ve only had two students here, but have really enjoyed both of them, one of whom is working on a renovation of the Plaza Hotel and shows me some photos.

Pratt's library -- with one of the many sculptures dotting the campus

Pratt’s library — with one of the many sculptures dotting the campus


It’s pouring rain so I’m in the car by 7:00 a.m. to drive to Pratt, which usually takes 60 to 75 minutes. This time it consumes 2.5 hours.

My guest speaker for the writing class fails to appear and I scramble to fill that hour by discussing the week’s reading — an excerpt from “Hella Nation” by Evan Wright.

My friend, in a neck brace (!) has traveled 90 minutes by subway from Manhattan to Brooklyn, but arrives just as class is ending! We pivot, and seven of my 10 students sit around a cafeteria table downstairs so they can still have a chance to hear him and ask questions. He and I catch up personally for the next hour before he heads back to Manhattan.

Another guest speaker, a friend of a friend, also arrives from Manhattan to address my blogging class. I’m so grateful for their expertise!

I’ve been negotiating a profile of a local lawyer for a major women’s magazine and scheduling time with her through her assistant; my editor and I chat by phone and email about what she needs and when I will file a first draft, December 1. It’s not much time in which to research and write 3,500 words! But I’m really excited. This is the biggest assignment I’ve had in a while.

I drive home, and arrive exhausted; as I’m walking across our driveway in the dark, I slip and fall — hard. My laptop (not in its padded case) skids across the wet cement and I bruise and scrape my bare right knee. Ouch!

I watch an extraordinary film on TCM from 1941, Meet John Doe, in black and white. The film begins with a newspaper publisher firing half his staff and bringing in cheap, new, desperate blood. Too ironic — my husband’s employer of 30 years, The New York Times, needs to have 100 employees accept their offers of a buyout by December 1.

Plus ca change…


It’s a cold, blustery day with thick gray clouds scudding over the Hudson River, which I can see from my bed, where I spend the day reading, napping, listening to the radio, drinking bright pink herbal tea and eating popcorn.

Sometimes you just need a rest!

How was your week?

The writer’s week: Skyping Holland, grading papers, waiting for news of….

In behavior, blogging, books, business, culture, education, journalism, life, work on September 21, 2014 at 12:02 am

By Caitlin Kelly


For those of you new to Broadside, every six weeks or so I describe my working life as a full-time writer living in New York. I write for newspapers, magazines, websites, anyone whose pay is sufficient, whose work is challenging and can use my skills; details and samples here.

Email me at if you’ve got some!


Juggling three assigned stories, two for the financial website Investopedia and one for The New York Times, for whom I’ve been writing freelance for many years. Having a terrible time sourcing the Times piece though and have shaken every tree I can think of: my LinkedIn contacts, LinkedIn groups, Facebook friends and Twitter. I need to find couples living, or soon to live outside the U.S. and reach out to my many friends worldwide, from Austria to Germany to Bhutan to Britain.

Finally! I find a couple who fits the bill and schedule a Skype interview with them from Holland for next week.

An editor I’ve been working with for years, but have yet to meet face to face, offers me a rush job for a very nice fee. Luckily, I have a spare few days in which to take it on. Another story with elusive sources finally comes together as I find enough people and pitch the editor; we haggle over money and I now await the assignment.

It’s a constant balance of how much time to invest in putting together a pitch (i.e. an idea for a story, not the finished thing) and when to hit “send” to an assigning editor.

"It's the one with he goats in front"...Pratt's deKalb Hall, built in 1955

“It’s the one with the goats in front”…Pratt’s deKalb Hall, built in 1955


I teach two classes this fall at Pratt Institute in Brooklyn, and 3pm Tuesday is the deadline for my writing students. It’s interesting to see who sends their work in soonest and who waits til the very last minute. I’m really enjoying their writing, but it’s also strange to be so vulnerable to their subjective opinions of me and my teaching — their evaluations  will determine my fate.

Pitching more stories to Cosmopolitan, USA Today, More magazine. Reached out to editors I was last in touch with a few months ago to see if they have anything for me to work on.

Check in with a Toronto writer whose agent is supposed to pitch a collection of essays, mine among them. The book proposal still hasn’t gone out yet; it’s nice to be enough of a “name” that my inclusion might help sell it.

And yet…I share a name with a younger writer at The New Yorker. A Manhattan headhunter emails me to tell me about a job opportunity. Sweet! Several emails later, it’s clear the headhunter has no idea who I am and thinks (!) she has been emailing the other one. For fucks’ sake.

Our rings

Our rings


I hear about a terrific editing position — in Toronto. I live in New York. I apply for it and my husband says, of course; a great job is a rare thing in my industry these days. Most journalism jobs don’t pay enough to justify a commuter marriage, but you never know.

Awaiting the results of a fellowship I’ve applied for in Chicago. The topic I’ve proposed — to study gun violence there — interests me, as it was the subject of my first book, “Blown Away: American Women and Guns.”

I go for my usual Wednesday morning walk with a friend, who thinks there’s money in writing books. Sadly, there really isn’t for most writers.

Today is my third wedding anniversary, so Jose and I meet for drinks and dinner in Manhattan at The Lion, whose back room is gorgeous and welcoming. The room is buzzing, filled with 20-somethings.

In a table near the front sits actress Susan Sarandon — almost as pleasant a surprise as finding a free/unpaid parking spot directly in front of the restaurant, saving me $30 or so for a garage.

The New York subway is more....interesting...but driving is quicker

The New York subway is more….interesting…but driving is quicker


It’s a good two hour drive from our home to Pratt’s campus. We live north of Manhattan, and I drive down the FDR, the highway on the East Side of Manhattan, intrigued by the city’s mix of poverty and wealth. Under one of the bridges, homeless people still sleep in their blankets and sleeping bags while helicopters arrive at the helipad, gleaming Escalades waiting to ferry the 1% crowd to wherever they’re headed. Police boats and barges and working vessels pass on my left on the East River.

I climb the four flights of stairs to reach my first classroom.

Pratt's library -- with one of the many sculptures dotting the campus

Pratt’s library — with one of the many sculptures dotting the campus

Lunch in the college cafeteria, meeting with a student, then 2.5 hours’ downtime before I teach blogging there at 4:30 to 6:20. Tonight is a faculty reception at the president’s home, which is spectacular, the original mansion built for the founder of Pratt, a 19th century industrialist. I chat briefly with two other professors then head off into the night — and get lost. I swing around Prospect Park twice in frustrated, exhausted horror. I can’t read my map, (the print is too small), and just keep driving until — finally — I find my way to the highway I need.


Into Manhattan for a meeting of the volunteer board of the Writers Emergency Assistance Fund, which can grant up to $4,000 within a week to a non-fiction writer in financial crisis. We were getting many requests in the past few years but, luckily, many fewer these days.

Long discussion, with no clear resolution, as to what now constitutes a “freelance writer” — when so many people write for so little payment or even none at all.

I hop a city bus downtown to the East Village and discover that my Metrocard has expired; the driver kindly lets me ride anyway.

It’s a gorgeous sunny fall day and I wander East 9th Street, only to discover that one of my favorite shops has closed.



I drop into another, a fantastic vintage store where I scored big last winter, and decide against a chocolate suede hat for $88. In a sidewalk cafe, I watch European tourists and models and just….sit still for a change, enjoying calm, carrot cake and mint tea.

Fresh mint tea. Perfect!

Fresh mint tea. Perfect!

Finally meeting a source — an American woman living and working in Bahrain — for dinner. I interviewed her by email a few years ago, and we’ve been following one another on Twitter. We’re meeting in the lobby of the Algonquin Hotel on 44th Street, once a legendary hangout for writers but now a more-polished upscale version of itself. I’ve been coming here for decades and have seen it through three (so far) renovations.

The evening is a bit of a blind date for both of us but we’re laughing like mad within minutes of meeting one another as we discover a raft of unlikely common interests. Like me, she’s a quirky, feisty mix of ideas and entrepreneurship.

It’s rare to become friends with a story source, but it’s nice when it happens.


Meta post: my webinars, classes, blogging schedule — welcome new followers!

In behavior, blogging, books, journalism on August 25, 2014 at 11:41 am

By Caitlin Kelly

I learned how to canoe at camp -- useful when we went to Nicaragua

On assignment this year in rural Nicaragua

Just a few housekeeping notes, for followers both longtime and new (thanks!)…

For the past five years, I’ve been posting faithfully three times a week, sometimes more.

Pooped! (Hint: please spend some time poking around the archives, where you’ll find plenty of material, often on books, writing, publishing and freelancing, often titled The Writer’s Week.)

For the nex few months I’ll likely be posting once every four or five days — not every two days — as I’m now teaching three college classes and will be spending a lot of my time preparing for them, teaching and grading students’ work.

So please don’t feel neglected and/or abandoned!

I also offer six webinars on various aspects of writing, blogging and freelancing, details here. They cost $125 for 90 minutes via Skype or phone and satisfied students have come from, literally, across the world — New Zealand to Germany.

I can schedule these any time that suits you, including days, evenings and weekends.

I also coach other writers individually, answering pretty much any question you’d like to throw at me about journalism, writing, publishing non-fiction commercially, memoir. Happy to read your pitches or work-in-progress, be a “first reader”…

I charge $150/hour (with a one-hour minimum), and will be raising that rate to $200/hour in January 2015.

My story in July 2014 Cosmopolitan (U.S. edition)

My story in July 2014 Cosmopolitan (U.S. edition)

I’m teaching writing this fall at Pratt Institute in Brooklyn and at the New York School of Interior Design; I have also taught writing at Pace University, New York University, Concordia University and Marymount College. As the author of two well-reviewed non-fiction books and hundreds of newspaper and magazine articles, for places like The New York Times, Cosmopolitan and Marie Claire, I know what it takes to succeed in this highly-competitive business.

What can I do to help you? Please email me at


Get every new post delivered to your Inbox.

Join 16,063 other followers