What do you want them to see?

By Caitlin Kelly

So, finally, I have a new headshot, thanks to a sunny fall day and our balcony and a good salon and Jose’s talent.

I’m really happy with it, as my previous ones were, to my critical eye, all too casual or too formal or just out of date.

My favorite one until now was a quick snap Jose took on our balcony in March 2014 (!) just before I flew to rural Nicaragua with WaterAid for a fantastic week of work with them. I’m always my happiest when challenged, facing a trip or some sort of new adventure and it showed!

I’m very much my parents’ child in this respect — my mother traveled much of the world alone for years on end, and lived in places like New Mexico, Bath, Toronto, Montreal and Gibsons, B.C., a pretty coastal town. My father traveled the world for his work as a film-maker and, at 91, is considering trading the solitary boredom of rural Ontario for….Marrakesh.

I’m in!

Because I live on social media, on here and Twitter and Facebook and (ugh, rarely) on LinkedIn, I always need a fresh, appealing headshot. I do a lot of interviews for my work, and I always look online for any images of the people I’ll be speaking with — seems only fair to let them see who I am as well.

But my image needs to be:

not stuffy

not boring

friendly and approachable but also professional

When you’re in the public eye — and these days if you’re self-employed you really have to be — you need a terrific headshot!

So why does this one work?

— fresh from the hair salon! I can never do this so well myself.

— subtle make-up, but strong enough it reads well in black and white.

— very simple clothing, which is very much my style.

— Simple gold earrings for a hint of shine.

— a lovely background.

— no direct sunlight! We, both being photographers, know this. I see a lot of not-great headshots, often a selfie. I’ve tried, many many times, to snap a selfie that works as a headshot and, occasionally, have done well.

— obviously, very fortunate to have a talented professional as my photographer, my husband Jose Lopez! For The New York Times and others, he has photographed three Presidents and thousands of images, from the Bosnian war to pro football to cowboys.

Taking my photo is never that easy!

I have versions of this high and low-res and both in black and white as well.

It makes me feel more confident to be seen as I am now — but cleaned up!

Caitlin Kelly headshots, October 2020

Why work freelance?

By Caitlin Kelly

Here’s a powerful reminder that some jobs scar us for years, written by an HR expert I really admire and follow on Twitter, Katrina Kibben:

Trauma is the only way to describe what happens when managers go out of their way to demean and shrink their team’s confidence. Nothing is the same. The safety humans need to thrive, especially at work, is gone. Three years into owning my own company, those bad managers still influence how I lead my team every minute. I go to extremes to make sure I’m never like those bad bosses.

I will spend hours writing and rewriting a coaching email to ensure that people know I see them. Why? Those moments when someone you admire makes you feel small are seconds you never forget. When the shame happens on a daily cycle, it’s a whole new world of mind games. I can’t do that to people.

I know first-hand that the mind games don’t end because you quit your job either. After I walked away from my worst managers, I caught myself questioning the intentions of everyone with feedback. Let me tell you – that is not a good way to live your life. I still get coaching on feedback to make sure I deliver and receive it with empathy.

I’ve been doing Zoom sessions with American high school journalism students and really enjoying it — so far, with Florida, Michigan, Ohio, California and with Texas and Pennsylvania ahead.

One of the questions — why freelance?

What are its advantages?

My first reply?

Intellectual freedom!

I enjoyed aspects of my three staff newspaper jobs — at the Globe & Mail (Canada’s national newspaper), the Montreal Gazette and the New York Daily News.

But each job carried some truly heinous challenges as well: cut-throat internal gossip and competition, stupid or lazy or rote-minded management, sexism.

I loved breaking stories (i.e. getting them ahead of all my ferocious competitors).

I loved the crazy adrenaline rush of reporting and writing on deadline.

I loved learning so many new things and having tremendous experiences — from meeting Queen Elizabeth to visiting a rural Quebec commune to flying into an Arctic village of 500 people.

I loved knowing that my work was being read by so many people and could, occasionally, prove helpful to them.

The Daily News job, as Katrina writes, was the last straw for me. I won’t bore you with all the details but here’s one — I started in June and by late September my direct boss stopped speaking to me. He never again spoke to me until I was laid off about a year later.

As the unofficial company motto said — Sink or Swim!

So I’ve since stayed freelance, which is basically intellectual piecework. We joke that we eat only what we kill — i.e. no paycheck or pension or paid sick days or paid vacation.

Holidays? Hah! Only when we can afford the time and cost of using them.

But it also has freed me from working with and for bullies and brutes, a huge advantage for me.

I’ve also found a few communities of fellow independents on Twitter and participate in weekly Twitterchats, like #remotechat (Wednesdays, 1pm EDT) and #FreelanceChat (Thursdays, at noon EDT.)

The range of people on them is terrific — with people arriving from across the U.S., Canada and Europe. It makes us feel less lonely!

I also really enjoy the wild variety of my work.

In the past year, I’ve written on:

— STEM education (for an engineering magazine)

— pancreatic cancer research (for the Lustgarten Foundation)

— A Finnish energy executive (Neste)

— Why some long-resident foreigners in the U.S. choose not to become citizens (The Conversationalist)

All of these are on my website.

Working on your own — as so many are now doing because of the pandemic — is challenging, and next to impossible for women trying to manage multiple small children (800,000 have left the American workforce!)

It means being super-focused and self-disciplined, and not having an office with an appropriate chair, desk or lighting. (I write on a laptop on our dining table.)

It can also mean working to others’ needs and schedules — not, as some fantasize, sleeping til noon. My husband, a freelance photographer and photo editor, works freelance and his hours can start at 6:00 a.m. and sometimes go until 2:00 a.m.

But we enjoy it.

The fallow field

IMG_5301We all so badly need time to just rest!

 

By Caitlin Kelly

When you work wholly freelance, it tends to be feast or famine — so much work at once you’re pulling 10 to 12+ hour days, working nights and weekends and not taking a vacation — or panicking because the work has dried up but the bills keep coming.

The pandemic has exacerbated this problem.

 

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Thrilled to have won this in an online auction from the NYC auction house Doyle. It’s a vintage kilim, a flat-weave Caucasian wool rug in perfect condition.

 

We are grateful and lucky to both have a lot of work, enough to even finally add some needed, costly and nice things to our home, like a new sofa, a vintage rug scored at auction, and hiring a painter to do a badly needed repair to the (sigh) cracked walls in our living room, an annoying and ongoing feature of living in a 60 year old building.

But we’ve had only taken four days’ vacation in six months and we’re whipped. We usually take a two or even three week break — doing no work at all — and travel back to Canada or overseas to rest and recharge.

Not this year.

The fallow field is one that isn’t being worked, and is being quietly replenished.

It’s resting, as this writer posted in 2017:

 

 

So there are days now I just do…nothing.

It’s not really nothing, because I’m usually reading for hours and hours, trying to wade through piles of magazines and newspapers.

But I’m reading more books for sheer pleasure.

I’m watching movies and bingeing on Netflix.

I’m taking an hour’s nap pretty much every day.

Unlike a farmer with three fields I only have one weary heart, mind, soul and body.

I have no “extra” brain to keep using for work —- while the other one just rests!

And with almost nowhere safe to flee to because of this damn virus, a change of scenery in every way, it’s even more enervating to try and wind down in the same small space you work in.

We’re very lucky in New York as finally, all our museums are re-opening.

I can’t wait to “waste time” looking at old beautiful things again.

 

The writing life, of late

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My big story, January 2020 — three months’ reporting, 30 sources.

 

By Caitlin Kelly

Thanks to Twitter, of all things, my recent writing work has been plentiful, interesting and decently-paid.

I have no explanation for it, certainly in a year of enormous job loss for so many, but this year is proving far better than 2019 for me in steady work income.

I make my living writing journalism, content marketing and coaching other writers ($250/hour) through phone, Skype or, in happier times, face to face in New York City.

Recent work has included producing a series of blog posts, like this one, for the Lustgarten Foundation, the world’s largest devoted to fighting pancreatic cancer, after its communications officer found me on Twitter and asked if I’d like to do some writing for them.

Another Twitter pal, based in London, recommended me to his editor in (!) Helsinki, which produced this piece, a profile of a corporate executive at a Finnish energy company. I know, sounds snoozy! But she was a lot of fun and I really enjoyed the project.

Chasing money is an annoying part of my work, and that’s sucked up a lot of energy as well, with late payments from several sources — some $5,000 worth. No one wants to be a nag or a pest, but the bills don’t wait! Before the crash of 2008, I had a $20,000 line of credit with my bank and that made late payments less stressful — the bank killed it, with no warning or explanation, that year. Managing cash flow is every freelancer’s greatest challenge, since the economy remains tediously predicated on a 1950s model of payment showing up in our bank accounts on a regular, predictable and consistent schedule.

We wish!

I keep trying to add more energy to my book proposal, but reporting is only best done face to face — and that now feels largely impossible. Very frustrating. It’s an idea focused on New York City, so I need to start making calls to see if anyone will even meet with me now.

Awaiting news of a grant application for $11,000 from the Canada Council for the Arts for another book project.

Still reaching out to new-to-me editors I’d like to write for at a few sections of The New York Times, Domino magazine (print) and the Weekend FT.

Also emailed a new content marketing opp — a magazine published for a major car manufacturer — and spoke by phone for 45 minutes with another potential client.

So much of a writer’s work, working for income, is seeking, finding and vetting new would-be collaborators. Do you like them? Are they ethical? Do they pay well? Do they pay quickly? Does the content actually interest me enough to commit to doing it well?

It’s a highly competitive business, but you have to know your value and always be your own best advocate.

I had a long conversation recently with a 26-year old freelance writer who’s fed up, as we all are now, with common (appalling) pay rates of $400 for a reported story — which would easily have paid $1,000 or more a few years ago.

 

Freelance journalism, as she said to me and I’ve said to many, has become an expensive hobby.

 

Which is ironic and terrible, since we need smart, deep analysis now more than ever — and it’s increasingly concentrated in the well-paid hands of a few staff writers. This is not good.

And this looks like it’s not going to change anytime soon.

I easily made two to three times my income in the 90s producing only journalism, as pay rates were much higher and demand as well. Some people, with specialized skills or very strong editorial relationships, are still making very good money, but if you want a glamorous, high profile clip from Conde Nast or Hearst the contract will be brutally demanding of all rights and expose you to total liability.

No thanks!

Content marketing requires the same skills — interviewing, research, reporting, writing, revising. But the end user is different, and the tone can reflect that and, some won’t carry my byline, like the Lustgarten posts.

As long as the pay is good and quick, management smart and the work interesting, that’s a lot!

 

My writer’s life — mid-pandemic

 

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From my last group experience, attending and speaking March 8 in Fairfax, VA at the NSC 2020

 

By Caitlin Kelly

 

We haven’t yet received our badly-needed $1200 per person from the Federal government, nor even tried to apply for unemployment payments (which freelancers are entitled to) , nor pandemic payments of $600/week….all of which we could use!

A lot of outlets have cut back on their freelance budgets, so it’s easy to panic, but panic never paid the bills.

Work, thankfully, continues to show up.

This past week offered three fantastic windfalls — all of them totally unexpected — and for which, even more now, I am so grateful:

— A woman writer who follows me on Twitter booked me for a coaching session from across the country for this weekend.

— A doctor I helped a few weeks ago (months?), discussing his amazing Twitter story-telling and whether it’s book material, suddenly dropped some very real cash into my PayPal account.

— I posted a question in one of the private writers’ groups I belong to on Facebook, asking for peers’ advice on where to place an unusual personal essay. An editor saw it and commissioned it.

And, always, the usual searching for more work…

A few months ago, I began working with an intern, (now home from college in Brooklyn at her parents upstate), and she and I are still, slooooowly, plugging away on a potential book proposal. I keep kidding around on Twitter with a few agents and book editors, hoping to get it to them if/when we ever get back to a more thriving economy.

I applied April 8 for a Canada Council grant, asking for the maximum of $25,000 (Canadian) to research another stalled book proposal. Only 20 percent of applicants win one and it might not be the full amount and I won’t know til August….but at least I tried. It’s open to Canadian citizens, not only residents.

 

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I’ve pitched a number of COVID-related ideas, but others have beaten me to it, or they failed to find favor.

My latest assignment — of all things! — is for Mechanical Engineering magazine, and required me to interview the nation’s top experts in their fields. PANIC! “You have a knees-quaking English major who has never studied physics or chemistry”, I wrote the editor, when he made the assignment.

But it went well and I learned a lot and the scientists were all fantastic to talk to — warm and down-to-earth. I ended up talking turkey hunting with one of them, a female legend who hunts on her Texas ranch on weekends. Of course! Turned out I had two very unlikely things in common with another scientist — we’d flown the minuscule domestic aircraft of Nicaragua and eaten at the same Indian restaurant in Montreal, across from the McGill campus.

It’s these moments of shared humanity that make all the learning implicit in journalism — even a very steep curve sometimes! — still so enjoyable.

I caught up by phone with a pal in California who I met more than 20 years ago when, having never met before, we shared a room at a Boston writing conference to save money. She’s now doing a podcast on education and invited me to talk to her about my last story for Mechanical Engineering (out in June) on STEM.

 

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Having read a pal’s story in a magazine I get, I asked her for the favor of an introduction to her editor — which she very generously made and which elicited an immediate and enthusiastic reply to my email and resume. Writing LOIs (letters of introduction to potential clients) is often a total waste of time, and one I avoid for that reason. Hoping for work!

I wrote to two editors of the FT’s glossy magazine How To Spend It. No reply. Will chase further; same for their House & Home editor, who follows me on Twitter.

Advised a Georgia MD up in NYC volunteering at a local hospital, who I follow on Twitter, about gathering details if he hopes to write a book about this pandemic.

I’m always months and months behind on my own reading, so have used some downtime to reduce the piles (three of them!) of Financial Times, NYT magazine, Architectural Digest, Vogue and the now-defunct Photo District News.

The big story: writing it!

thumbnail-7Drowning in data!

This shot of Niagara Falls snapped during my return trip to New York after three weeks in Canada, 12 hours by train back from Toronto

 

By Caitlin Kelly

Whew!

Five notebooks full.

Reports and books read.

Thirty original interviews completed, some by phone, some face to face.

Five towns visited in five days to meet and interview sources in each one.

Here’s my post from August 13, as I was starting to work on my biggest story in years:

https://wordpress.com/post/broadsideblog.wordpress.com/52759

I had a maximum of 5,000 words.

Here’s the link to my story about Canada’s healthcare systems— there are several — and how they work. It’s for The American Prospect, a liberal quarterly publication.

I spent more than three months on it, and lost money in the process, as the basic cost of a room in Toronto alone cost twice my allotted travel budget and I spent four days there working.

 

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Love these Muji notebooks, $1.70 apiece.

 

But, rarely, a story is worth it and I hope this one is.

 

There were some challenges along the way, which is normal, some of them less so:

 

— I knew from the start this would cost me money, not earn nearly enough to cover three months’ exclusive attention, plus travel. I applied for grants from two American organizations offering them to journalists and was denied by both. The ugly truth is that I’m making less than a third of what I would have earned for this story in the 1990s, back when journalism paid well, and when my health insurance cost $500 a month, not $1,700.

— I suddenly developed gout (!), an excruciatingly painful right toe condition, making every step painful for weeks.

— At the same time, I got a bad leg infection on my right shin, so bad it really scared me. I finally saw my doctor when I got back home after a three-week absence, and knocked it out with antibiotics. The pain, at its worst, was breathtaking, That, plus gout, made it  hard to focus on interviews that lasted up to two hours. I popped plenty of painkillers!

 

 

David Dennis

The son of a friend of mine, David Dennis, proved a perfect interview subject, and the lede (top) of the story. photo: Jose R. Lopez

 

— As often happens, I set up a few interviews fully expecting to discuss X…and Y proved to be much more interesting. Gotta roll with the punches!

— One key source remained, even after months, hopelessly elusive, so overworked that his secretary and I got to know one another well, and he sent many apologetic last-minute-cancellation emails. Fortunately, I found two long and helpful videos of him speaking and quoted from them instead.

 

Caitlin Kelly Health Care Story

Sitting in a cafe in Picton, Ontario, interviewing Dr. Margaret Tromp, President of the Society of Rural Physicians of Canada. Photo: Jose R. Lopez

 

— The top-level sources I spoke to all know one another and realized that my reporting was deep and serious in including them all.

— You do eventually reach a point of total saturation, when you think you can’t possibly do another interview, but someone urges you strongly to do so and recommends someone else. I did, and the guy was astounding, possibly the best of the lot.

 

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I got off a bus at 3:30 after an hour’s ride to/from a source to meet another at this downtown Toronto hotel bar at 3:45 so he could run for his train at 4:15. Gotta do whatever’s possible!

 

— I rarely went into each interview with a set list of questions, but kept them more conversational, which allowed for unexpected and welcome diversions and insights.

 

 

Caitlin Kelly Health Care Story

photo: Jose R. Lopez

 

— I bought a huge white-pad to help me visualize what to do next. I decided to structure my story around the Four Ps: patients, providers, pundits/academics and policymakers/politicians.

— Others’ generosity and good humor made this very challenging project not only manageable but a pleasure to work on; every source was helpful and smart, referred me deeper into their expert networks and shared their insights and wisdom.

— Three “first readers” helped me as I revised: a veteran American health and science writer, a young, progressive writer in D.C. and a Canadian editor. Fresh eyes matter!

 


 

Family Doctor Wanted Sign

Smaller towns are having a rough time attracting and keeping local physicians…Photo: Jose R. Lopez

 

— It took a lot of self-confidence to tackle this complex topic. So I felt much better when a man who’s an acknowledged leader in this field, when I admitted that I felt a bit overwhelmed by it, said that after decades studying it, he sometimes is as well.

Here’s a fantastic piece — written in 2005 for the journalism website Poynter — on the iceberg theory of journalism…that only a tiny fraction of what you’ll see, hear and read will actually be visible in the final public version, no matter all the invisible hard work that preceded and informed it:

 

What makes a story powerful is all the work — the process of reporting and writing — that lies beneath. It isn’t wasted effort, as many of us fear, but instead constitutes the essential ingredient that give writing its greatest strengths.

As someone prone to turning every story into a project (only because it lets me postpone publication, which will reveal all my inadequacies), I have to keep reminding myself that you can never over-report but you can under-think, under-plan, under-draft and — worst of all — under-revise.

Ten tips for freelancers

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At its best, time for a long lunch out! This is L’Express in Montreal

 

By Caitlin Kelly

Some call it — ugh! — the “gig economy” as if we were all hep-cats pounding some drum-set in the basement.

Freelance life, if it’s your sole income, really means self-employment, running a small business. While freelance sounds hip and cool and breezy — being a small business owner sounds, and is, much more serious.

I’ve been full-time freelance since 2006, but have done it for long stretches before that.

Some tips:

 

Choose your clients very carefully

It’s tempting, especially when you’re starting out, to lunge at every opportunity. It’s not a good habit to develop. People can smell desperation and will, sadly, take advantage of it with low rates, slow payment, awful contracts and abusive behavior. Do your due diligence whenever possible so you can avoid these toxic monsters.

 

 

Cultivate a wide, deep network of peers, fellow professionals whose work, work ethic and character you know well.

 

See point one! Without a network, how would you know? With a network, you will be more able to pick and choose which opportunities are best for you and your skills. Once you have a posse, you can safely refer work to them when you’re swamped, and vice versa.

 

 

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Keep at least three months of basic living expenses in the bank or have access to a line of credit.

Very few clients pay quickly. The best will pay 50 percent up front, or one-third, but this varies by industry. Late payments are a huge source of stress.

 

Know your legal rights! Read every contract carefully and amend them whenever possible. In New York State, the law protects freelancers who get stiffed.

 

Some contracts have become virtually unmanageable. Worst case? Walk away.

 

Negotiate. Every time.

 

No one is ever going to just hand you bags ‘o cash. Ask for more money, more time, a larger travel budget, social media boosts, etc.

 

Keep growing and building your skills.

 

Your competitors are!

Attend conferences, take classes and workshops and get some individual coaching. Listen to podcasts and Ted talks and YouTube. Read books. Take a college or university night class. The wider and stronger your skills, the more options you have to earn multiple revenue streams.

Yes, I coach!

 

 

 

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Get out into nature. Slow down. Rest.

Take time off!

 

Without rest, recharge and respite, burnout is inevitable. For all the putative freedom — no commute! work in a T-shirt! — this is often a highly stressful way to earn a living. Some people with “real” jobs, some of whom have paid vacations and paid holidays and paid sick days, get time off.

Freelance? The only people who know when it’s time to take a break is us.

 

Set clear boundaries between work and rest. Keep them!

 

I don’t work nights or weekends. If I do, I take time off in recompense. I keep a fairly standard work schedule, 10:00 a.m. to 5pm. I don’t like early mornings so will only schedule something before 10:00 a.m. if it’s really urgent — like working with someone in Europe (five to six hours ahead of me in New York.)

Get out of your lane!

 

I hate this new admonition — stay in your lane! All it does is ensure we don’t listen to, look at and engage with others who are different from us, in politics, interests and vocation. If all you ever do is talk to other writers or fellow freelancers, you’ll quickly die of boredom! Go to museums and parties and gallery openings and concerts and stuff your kids are into (Fortnite!) to keep your brain open to new ideas and ways of thinking.

 

 

 

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Remember in your heart of hearts that your skills and work bring value

 

Freelancing can be really lonely and really isolating. If you work alone at home for years, and have no kids or pets and your partner or spouse works out of the home, it’s very easy to start to feel feral and ignored. Make an “attaboy” file of every bit of praise and kindness so on days when everything gets rejected you recall why you’re good at this stuff and things will improve.

Here’s a recent interview with an American freelance writer, a woman of color.

Row, row, row your boat

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Can’t wait to sit fireside once more….

 

By Caitlin Kelly

We leave this weekend for a much-awaited trip back to Ontario, where we’ll see and stay with five different friends — one, I literally haven’t seen since ninth grade — in two cities and three towns. I won’t be back home in New York until late September.

We’re grateful and fortunate to have so many close friends who happily welcome us, sometimes many times, to stay in their homes, sometimes for as long as a week, to share morning coffees and late-evening conversations, to catch up in depth and detail on one another’s lives in a way that no social media chitchat can ever provide.

We’re also eager for respite.

When Jose took the buyout from The New York Times in March 2015, an opportunity we couldn’t afford to pass up at the time, we knew it wouldn’t be easy. I knew, more than he did, that in a chaotic and youth-obsessed industry like journalism, we probably would never have another staff job in it, or likely any other, and get stuck with costly health insurance.

Our applications — even with our industry’s top awards — go unanswered.

So we’re both full-time freelance, hustling hard to make our financial commitments — $20,000 a year just for health insurance is a huge burden, and not an item we can afford to cheap out on.

Much as we enjoy the relative freedom this life offers us, being able to go away when and where we can afford to, it’s also a real scramble. Clients come and go and must be replaced quickly to keep income incoming.

In our leaky little boat, we row hard every day, bailing when necessary.

I left home at 19, never with any option of returning when times got tough. My parents don’t offer help, financial or emotional, and Jose’s parents died decades ago.  I have three half-siblings and know none of them well; I haven’t even met one. His two sisters have their own lives and live far away from us.

I watch, in awe, when a younger friend is handed $50,000 by her parents…because they can, and another pays half a million cash for her apartment, also a family gift. (I was very lucky, in my mid-20s, to inherit some money from my late maternal grandmother.)

Today, we have no one anywhere to rely on but ourselves: our wits, our health and our skills.

We’re attending and speaking at an annual and unusual conference held at a camp in northern Ontario, called Fireside. The creation of two young Ontario lawyers, it attracts participants from around the world — no badges or lanyards, no wi-fi and sleeping in unheated cabins when it’s about 40 degrees F at night.

It’s a great adventure.

 

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The dining hall at Fireside

We’re OK, generally.

But the past year has worn me out.

This summer cost us an anticipated $1,050 from two of my projects that blew up due to others’ tantrums and a tiny skin cancer on my leg (treatable, I’ll be fine!) had me watching anxiously for months before biopsy, diagnosis and treatment, paying (of course) additional out-of-insurance-network costs for a dermatologist I like and trust.

So this chance to wake up among pals in a spacious, multi-roomed house — not our overused one-bedroom work/office/apartment — and have food prepared for us by people who love us, to rest, to not hustle every day, even for a bit, is a great luxury and one we are deeply thankful for.

 

We all need to be cared for at times.

 

A fallow field

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By Caitlin Kelly

Two of my favorite journalism assignments in 2018 involved a six-hour drive from my home in New York to farms in Quebec, near Montreal. I worked in French and learned a lot, quickly, about agriculture, thanks to Messieurs Bachand and Bousquet.

A city girl, I’ve never lived on or worked on a farm, but I love one farming concept deeply — the fallow field.

The field left to recharge, empty, after being over-planted.

Welcome to my brain!

I started writing for a living as a full-time undergraduate at a demanding university, juggling term papers and exams with assignments for national magazines and newspapers.

I didn’t take a break until I was 30, completely worn out and — very fortunately — financially able to do so for three blissful summer months while living in a small town in New Hampshire.

I haven’t written much lately.

Many people dream of “being a writer”. The part often overlooked is the tremendous hustle required to sell that work.

I send out pitches for stories to various editors — five last week, three this week — and wait for replies, whether a paid/work/yes or a no…meaning more pitching and still no income.

I look daily for story ideas and, with some, do initial unpaid pre-reporting to see if there is a saleable story; one I’ve been chasing for six months and which (yay!) prompted an immediate “I’m intrigued” reply from an editor I’m dying to write for.

My latest book proposal is now with two editors at major New York City publishers, so I also await their decisions. I may apply for another fellowship, the application due June 26.

 

malled cover LOW

It’s been eight years since Malled was published.

 

I’ve recently attended two local networking events, as I’m long overdue getting out to meet local businesses that might be able to use my writing, editing, blogging and coaching skills. I enjoyed both events, but whew! It’s also tiring being charming to strangers.

Instead of writing all the time, I’ve been reading a lot (even fiction! Station Eleven, by fellow Canadian-in-NY Emily St. John Mandel), and going to the gym and shopping for some new summer clothes for a June vacation in Jose’s hometown, Santa Fe, New Mexico.

It’s disorienting to write less, mostly because that’s where the money eventually comes from!

But I’ve also been coaching other writers (details on my Welcome and About pages here), a nice income-producing break from word production.

 

Because one’s brain just gets tired!

 

My writing life, recently

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By Caitlin Kelly

 

This summer has meant dodging endlessly between various doctors, hospitals and offices, so the time and energy I’ve had for making a living has been limited.

 

Some of what I’ve been up to:

— Tried again to see if there might be a staff writing job for me at The New York Times, since there’s a new editor on a section that could use my skills. I got a nice, quick reply so we’ll see if it turns into anything more serious.

 

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— Twice revised a 1,000 word profile of a French farmer, working in French, to insure accuracy.

—- Found/interviewed 11 people for a 1,500 word story about how fitness has become something aimed largely at the affluent. Editors, both of them new to me (always a nervous moment) both liked it a lot.

— Pitched a story set in British Columbia to a Canadian business magazine (no decision after 3 weeks.)

 

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— Invited to a conference in northern Ontario, decided to head up for a break.

— Pitched two ideas to Amtrak’s magazine, which had asked for pitches. Twice. Crickets.

— Sent an LOI to someone who does content marketing, (the only source of true income now for writers), and got a quick, positive reply but no immediate work.

— Checked in with an Atlanta editor, (thanks to a friend’s referral), to see if she’s got anything. Stay tuned, she tells me. (Again.)

— Took a story killed by the Times (which cost me $500 in lost/expected income) and re-framed it as a pitch to a business magazine. Three weeks later, still awaiting an answer after an initially positive reply.

— Pitched a story about an unusual Canadian arts program to The New York Times Magazine (twice); no answer.

 

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— Met with editor of a brand-new website focused on people in their 50s and 60s, and chatted over lemonade about story ideas. We hit it off, and I hope to produce two stories a month for her.

— Was interviewed twice for a job as editor in chief of a small weekly newspaper in a very wealthy town in my county. Very odd experience! We decided, cordially, this was not a fit for me.

— Pitched/wrote/revised a story for The New York Times about one specific element of my recent medical experiences.

— Got a surprise assignment to interview the new coach of the New York Rangers hockey team, whose offices are a 10-minute drive from my home. Met him on a Wednesday and turned in 1,200 words by Friday morning.

 

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— Reading a book of letters written by Martha Gellhorn, one of the 20th century’s best female journalists and war correspondents, (and one of Hemingway’s wives.) She knew everyone, and many of her letters are to her good friend Eleanor Roosevelt. In 1938 she was paid $1,500 by Collier’s magazine for a story — the equivalent today of $26,000. I get paid $1,500 today — 80 years later! — for some of my stories — and my monthly health insurance alone costs $1,400. Do that math.

— Joined a new-ish online writer’s group, StudyHall, which has proven surprisingly civil, friendly and extremely supportive of one another.

— Blogged, as usual.

 

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— Read, as usual, the NYT and FT seven days a week, plus several books, plus NPR, plus magazines, (mostly for leisure, like Vogue and House Beautiful and Bon Appetit.)

— Send out four LOIs (letters of introduction) to what I hoped might become new clients. Crickets!

— Applied for staff jobs at the L.A. Times, The Independent, Globe & Mail and a local business newspaper. The Globe responded quickly and kindly, (I used to work for them), but, as I suspected from the start, will likely send someone down from Toronto as a plum gig. Applied a while back for a reporting spot at ProPublica — 700 resumes received. Form letter rejection.

— Helped a younger writer (who pays me for it!) navigate some tricky bits of freelancing.

Leaving this week for a 12 day break in Ontario!