I took on a freelance project in August that, while hardly ideal, sounded like it might be worth doing.
I was willing to try.
It was a lot of hard work for not-enough money.
It was also, though, a lot of hard work with editors whose skills proved deeply disappointing.
Last week I ditched it.
I rarely walk away from regular paid work; like every full-time freelancer (or anyone running a business), I know how difficult it can be replace one client with another or, more realistically, with three or four.
But I finally hit breaking point when I spoke up for myself (not a quick decision) — and in reply was smacked down like a puppy who’d peed the rug.
By someone barely one-third my age and with two years’ experience.
Anyone who grew up in a family where their feelings were routinely ignored, let alone one with some seriously nasty behavior patterns, knows that it can a lifelong challenge to parse what’s “normal”, (especially indifference to respecting you), and what isn’t.
To determine if it’s “just you” feeling shitty about that relationship all the time, or maybe, just maybe, there’s a reason for that, and you need to get away now.
To know when to stand up for yourself — sick to death of cringing and genuflecting to people whose treatment of you is miserable, but whose payments cover stuff like your groceries and health insurance.
And to know when to simply say, enough toxic bullshit.
Throughout my life, I’ve marked these pivotal moments with a piece of jewelry, a talisman to signify, with beauty and grace and a tangible memory of taking the best possible care of myself, the important transition away from a soul-sucking situation and a movement towards freedom, re-definition and independence.
It’s not easy.
I don’t bolt quickly, easily or without much deliberation and self-doubt.
The first was the decision to end my first marriage, at least in its then-iteration, (deeply lonely, adulterous on his part), while I was 100 percent reliant on his income.
I was alone in Thailand, on Ko Phi Phi, a remote island when I decided. I bought a coral and turquoise and silver ring for about $20 and brought it home to remind me of my resolution. My husband, of course, didn’t like its style. Within six months, the marriage was over.
The second was putting my alcoholic mother into a nursing home. Our relationship had been tumultuous for decades. The experience was emotionally brutal for reasons too tedious to detail here.
I found, in a craft shop on Granville Island in Vancouver, a small sterling silver heart that looked like a stone that had washed up on some beach or river shore, pitted and rutted, battered — but intact.
It symbolized exactly how I felt; I wear it on a long piece of cord.
The third was this one, to shed a client I’d had doubts about from start.
So I found this gorgeous small lock at a Christmas market in New York’s Bryant Park, a Turkish design. It consumed almost exactly the paltry sum I’ll earn from my last piece of work for them.
Open the lock.
Freedom feels good.
Talismans remind me to chase it, cherish it and never relinquish it so easily again.
It started — of course — as a term in medieval Latin; posse meaning power.
Today, it’s a group of people, more commonly, you can turn to for help and aid, people who literally have your back.
In the military, there’s a great expression — “I’ve got your six” — from fighter pilots who had a fellow flyer behind them.
I’ve been working alone from home since 2006, and have done it many times in my career. It can be lonely! It can feel isolating!
There are days when the millions of us working independently think — HELP!
Which is why, more than ever, you gotta have a posse!
They’re not fighter pilots, nor do they wear spurs and Stetsons, but they’re people I like, trust and admire, people I turn to for all sorts of advice — how to find a mortgage broker, what to charge for a seminar, how to wrangle a testy editor two years out of college.
They call me, too. I had a long phone conversation yesterday with a younger colleague as she drove from Alabama to Tennessee. We met earlier this year at a writers’ conference and immediately liked one another, sitting in the bar for hours.
Today I’ll be Skyping with another posse member who lives an ocean away.
I find it, literally, heartening and encouraging to hear how others are doing, helping one another through our inevitable ups and downs. Those of us who work without any safety net, (unemployment insurance, paid sick days or paid vacation days, a company-matched retirement plan), really need one another’s wisdom and insights.
My posse — and I as one of theirs — is global, thanks to social media.
But the essential elements remain timeless. You only want people you trust absolutely, who are discreet and smart. They can be decades younger or older. They can, (and often should), be someone from a very different background or industry.
Fresh eyes. Fresh insights.
When you don’t work in an office or belong to an organization, with coworkers, managers, HR and set policies, (no matter how frustrating they can be sometimes), figuring it out is all up to you.
When you work independently, you’re the cook, janitor, CIO, CFO, CMO and CEO, switching roles constantly.
When you work alone, it’s even more essential to know what’s going on in your industry — how to read (and alter!) a lousy contract, how to negotiate rates, what others are being paid, which deadbeat clients to avoid.
Much is being written about the “gig economy” (a phrase that makes me crazy every time I read it) — but very little about how difficult it is to do everything by yourself.
Sometimes you just need a smart, tough brain to bang up against, to test out a theory or see if you’re really brilliant this time, or heading off a potential cliff.
I enjoy my autonomy but there’s still a lot I don’t know and a lot I can help my peers with.
Content, with the emphasis on the second syllable, is what I used to be to work in journalism.
See also: happy, pleased, satisfied.
Today it’s about content — i.e. kawhn-tent — with the emphasis on the first syllable.
This is where I thump my cane and start shouting “Kids, get off my lawn!”
Or some similar shriek of frustration.
Truth is, of course I’m a “content provider”, in that I write words on demand to specific lengths that I sell to others for their use.
I guess it’s a nice little catch-all. Sadly, though, there’s nothing in that phrase to connote, oh you know, history, ethics, values, quality.
It’s like calling the sun a “light provider” or the ocean a “fish (and many other creatures) provider,” reducing what journalists once offered to a pile ‘o words, delivered as fast and cheaply as humanly possible.
But the irony of an industry in disruption is that there are now many more people working in public relations — trying to sell stuff — than there are journalists. I get pitches every single day for things I couldn’t care less about from people who clearly couldn’t care less that they’re wasting my time deleting them.
Content marketing is currently “in,” and brands are finding it’s surprisingly difficult to create compelling content that actually draws in readers. So they’re opening their pocketbooks and are willing to pay for content creation, and if you’re well-positioned with some decent writing credits, you’ll find that there’s plenty of work to go around. There are several freelancer job sites popping up where brands can advertise for these positions.
Unless you’ve been living under a rock, you’ve likely noticed the news industry has struggled in recent years. Newspapers and magazines have endured thousands of layoffs and freelancers have found, in addition to facing shrinking budgets, news organizations are paying significantlyless for digital stories compared to what they paid for print.
And a cheerful piece about why journalism students don’t even want to consider a job doing what the job used to mean — actual reporting.
I have several friends who teach journalism, both undergrad and graduate level, and find a scary trend — students who sit at their desks, Google and think that’s journalism. My friends have to shove them out of the building to actually look at stuff and talk to strangers, some of whom are intimidating as hell and two to three times their age.
It could be funny, perhaps, if all those PR people weren’t being paid to make everything look and sound shiny.
It could be funny if the people being hired to pump this stuff out weren’t really young and utterly inexperienced, like the editor who sent me an email I literally could not understand.
This is the person being paid to edit me, two years after leaving college.
Journalists get paid, (less and less and less), to tell real stories about real people — about crime and poverty and graft and corruption and politics and the environment. The stories are often dark and depressing and often crazy-complicated and have multiple furious gatekeepers insisting: “There’s no story here!”
Which always means there’s a hell of a story to be told — if there’s a place to publish it and someone to pay us to do that.
Are you content being offered a steady diet of content?
In June, I participated in a National Press Foundation fellowship on retirement, and its many challenges: physical, financial, emotional. We had 19 (!) speakers in three days, so I’m still processing it all.
I’m a generalist, and write about almost everything, (not science, tech, parenting, beauty.)
If you need help with a writing or editing project or can refer me to someone who does, let me know!
I’ve also worked with the Consulate General of Canada, the New York School of Interior Design and WaterAid America to craft their messages.
This week has been crazy; for a story, I spent a day in Manhattan visiting the new Westfield mall next to the 9/11 memorial, interviewing a few shoppers — including, in French, a couple visiting from Brittany.
I hadn’t been down there since 9/11 and I deliberately avoided even looking at the memorial. I know some tourists love it, but the memories are, even, 15 years later, too painful and weird to re-live.
Using a cane right now for balance, (my right knee has bad arthritis), slowed me way down but I hopped a city bus and headed back uptown to 48th Street to meet and interview a young woman for a Times piece.
I hope some of you will make the trip over to check it out and, if you like it, Facebook and tweet it.
I’ll be writing five posts a month.
A reminder that I also teach and coach fellow bloggers and writers, and have done so with people worldwide, from Singapore to New Zealand to Germany to Maryland, often via Skype.
I charge $225/hour, (payable though PayPal), with a one-hour minimum and my time and skills are yours; you can ask me for whatever help you need: reading a pitch, reading a story draft, advice on blogging, how to sell a non-fiction book…been there, done that!
A little late to this party, but those of you on Twitter might have seen this popular hashtag, where people share their first seven jobs.
It’s been really interesting to see all the odd and unlikely things people do to earn money…tank driver, fishmonger, clown, pipeline surveyor, funeral musician.
It was also interesting to see how many of the jobs were fairly low-level/low-wage until people hit a well-paid professional career, and it seemed like a longer, slower trajectory for the Americans who tweeted, maybe because so many go on to graduate school, maybe because some just didn’t need — or couldn’t get — a better position sooner.
Here are the first seven ways I tried to make money, (and you’ll quickly see a pattern!):
Made and sold home-made bead necklaces on a street corner in a chi-chi shopping area of Toronto. I was 12.
Made and sold home-made envelopes (magazine pages, with an address label). I was 15.
Lifeguard at various Toronto swimming pools, public and private. Ages 15 to 18.
Waitress (very briefly!)
Busgirl (even worse)
Sold my photos on the street. Age 19
Sold my articles to national magazines and newspaper. Age 19.
I soon learned that:
I like to sell
I like to talking to strangers
I’m not scared of selling or of speaking to strangers
I like seeing how people respond to my creativity
I like it even more when they pay me for it!
Lifeguarding is really, really, really, boring — until or unless (which never happened) someone is in serious trouble
Waitressing and bussing tables demands huge physical stamina, patience and a shit-ton of emotional labor
I prefer being paid to challenge and question authority (journalism) than kow-towing to bosses and customers (service work)
The world of work can appear terrifying, impenetrable, overwhelming. No matter how hard you work or whatever degree(s) you earn or your stellar marks/GPA, you can still hit a wall, or many.
There are many people out there insisting you follow your passion, without regard to — you know, money.
Just because you like making cupcakes/walking your dog/playing the banjo doesn’t mean you can earn a decent living from it.
The challenge for everyone, from first job to last, is finding steady work we enjoy, (at least much of the time), and that uses our skills and emotional intelligence.
Working for income is such a potent blend of drive, determination, talent, sheer get-this-shit-done-now, emotional labor, (i.e. sucking up, being nice to people even when — especially when — you’re being badly paid and treated like crap, as in retail and foodservice), management draaaaaaamas, finding smart/kind (if you’re lucky) co-workers, bosses and clients…
A job can look perfect on paper and then you start and….ohhhhh, shit…It’s not.
Or, yay! It really is.
I’ve spent much of my career as a journalist working freelance, i.e. without any paid sick days or paid vacation, without a boss or co-workers or raises or promotions or bonuses or commission. Whatever I earn has to come through my efforts and skills, and, when it works, the generosity of my networks who refer me on to their contacts.
Some years have been terrific, others much less so.
I do enjoy working in/with/on a team, as one does in a newsroom or magazine. I enjoy, and I miss, the camaraderie and the mix of smarts and energy.
But I also treasure autonomy, being able to plan and manage my own time, (and time off — Americans with staff jobs are terrified to ask for or use their skimpy vacation days) –and to pick and choose work that makes sense to me, intellectually if not always financially.
I’ve had three well-paid staff jobs at major daily newspapers, in Toronto at the Globe and Mail, (Canada’s best), the Montreal Gazette and the New York Daily News.
I loved the first, enjoyed aspects of the second and barely survived the third; daily American newspapers, now struggling mightily and shedding staff like autumn leaves, are highly specific cultures, some welcoming, some less so.
I’ve also worked as a senior editor and editor in chief of a few magazines, work I enjoyed less, as it was totally desk-bound.
What were some of your first jobs — and what did they teach you?
Many professional writers, as I do, live and/or earn our incomes in solitude, working freelance at home or in a cafe or library.
As a result, entire days, sometimes weeks, can go by without seeing another member of our industry face to face — people live far away, have long commutes or are simply too busy cranking out copy to have a long meal, or short coffee, with one another.
It’s a real loss.
We all need colleagues with whom to talk shop, gossip, hear about their latest project, cheer them when they win well-earned awards.
We need to give, and receive, fierce hugs and hear “Hey!” from across a crowded room.
And, yes, commiserate if it’s not been such a great year so far.
Last week reminded me how incredibly important it is so get into the same room with people whose work, and values, you like, respect, admire and hope to emulate.
The ASJA is a member-only group, but Saturday is open to other writers at all levels; we focus on non-fiction and journalism.
After the sometimes shockingly filthy air of online-only communication — poisoned in so many groups by misunderstanding, grandstanding, rank amateurs and even bullying of those they deem unwelcome — being surrounded by smart, talented, proven professionals who actually know, like and respect one another’s work was truly a hit of pure oxygen.
The very first person I saw was a male tech writer, a friend of many years, who asked me about blogging.
Others asked how my work was going, or told me how much they enjoy my blog.
I met many new writers, and those with decades of work for every imaginable magazine, authors of multiple books, some of them New York Times best-sellers.
We’re all thirsty, at every level of experience, to learn more, to improve our skills.
On Saturday morning, I spoke on a panel with two other writers about coaching, a service I offer fellow writers. In the audience were two talented younger women I spoke to at length afterward — one from my hometown, Toronto, one from Alabama.
Here’s the full list of every panel, as they were all taped for late sale — you can order them! (Mine is S09 on May 21.)
Such a pleasure to meet new people with thriving careers!
A group of us went out for lunch — women from Austin, Texas, New York, Boston, all of whom had never met. There’s an immediate, automatic comfort among fellow writers who know the real pressures of paying the rent/mortgage/health insurance from our writing, editing and teaching.
That afternoon, as other ASJA members do every year at the conference, I also mentored a young woman from (!) Sydney Australia; we mentor writers at the conference who pay a small additional fee and can ask us anything they want about the business of writing for a living.
It really is a meeting of peers and colleagues, not just idle chitchat.
We don’t just go to exchange business cards and polite pleasantries but, in a few more intimate conversations, to dig deep into the joys and challenges of what it means to still try to produce smart, thoughtful journalism in an age of listicles and clickbait.
His play — written in 1777 — is still being performed…He, of course, died in poverty.
For many people, “being a writer” is one of their cherished dreams.
Some do it, through a blog, a self-published book, journalism, a commercially published book, of fiction, poetry or non-fiction.
Some write for digital outlets, at payments of $50, $100, $200.
Some write for major magazines with payments of $8-12,000 or more per story.
There’s a continuum from blog to commercially agented/published book.
There’s a continuum from a 700-word personal essay to 5,000-word reported story.
There’s a continuum from your first paid-for piece of writing, and your last.
Having written for a living since college — more than 30 years — here are some truths about this business, some less palatable than others:
It takes talent
Yes, it does.
Simply stringing together 1,000 or 10,000 words on….whatever amuses you…then trying to find someone who wants it and give you money for it doesn’t guarantee anyone else will find them compelling.
Just because you feel an urgent need to share a story doesn’t mean it’s de facto riveting.
It takes training
You don’t have to spend a fortune to attend journalism school or obtain an MFA, although many people make that choice. By doing so, they put their work in front of others’ eyes, and learn to take (or ignore or filter) feedback and criticism.
They learn structure and form and voice and genre and narrative. They learn how to create characters.
They learn a crucial element of being a writer — your work is going to elicit reactions, and not always the ones you want or expect.
The world is full of on-line writing classes and your city or town likely has some as well. If you’re truly serious about your craft, invest some time and money in learning and perfecting it. Attend writing conferences and talk to other writers.
It takes practice
I see many younger writers desperate for instant fame and fortune.
They watch women and men their age, or younger, nabbing big book deals, television series and lucrative movie deals with the naive assumption they too, can have this — and quickly.
We all crave success and admiration.
It might take longer than you prefer. In the meantime, you’re getting better.
It takes social skills aka charm
Maybe some people can bully or bulldoze their way to publishing success.
Charm is an under-rated skill.
Talk to the person in line for coffee at the conference.
Talk to the person who’s friendly to you at an event. You never know who they know.
Be someone people genuinely like, respect and want to help — not Mr./Ms. Needy and Demanding.
It takes skills
If you are fortunate enough to get a story assignment, or a book contract, you’ll need to actually know how to produce the commercial product they are expecting from you.
You are not An Artist here.
You’re a tailor being paid to make a suit to a specific size and shape.
You’re a stylist asked for a bob — who doesn’t dye your client’s hair purple because it just feels like a better choice for you somehow.
We’re hired help.
Stories get “killed” all the time because the end product is weak and boring, and years of work on a book manuscript can be dismissed by your editor as “unpublishable.” It happens.
Being able to sell a sexy version of your idea is only the start.
For a major magazine or newspaper story and certainly for a non-fiction book, you’ll need to find sources, interview them intelligently, research the larger context of your story, write, revise, write and revise.
You need to create a narrative structure and characters we care about.
If all this feels terrifying or insurmountable, work on your skills.
I also coach writers and offer individual webinars; details here.
This gripping memoir by a Canadian writer is one of my recent favorites…
It takes studying the greats
“You can’t write without reading.”
If you’re not devouring a steady diet of excellent work in your genre — and hopefully outside of it as well — you’re toast.
Read tons of terrific writing to try to discern why it works so well.
It probably means finding at least one (probably several) sources of reliable, steady, non-writing income, no matter the source
It doesn’t matter what the work is.
T.S. Eliot worked in a bank.
Poet William Carlos Williams was a doctor.
J.K Rowling survived on public assistance when she needed to.
If you’re hungry and cold and can’t get a decent night’s sleep and terrified of a medical emergency, get a job and build up your savings so that writing isn’t such a high-wire act.
Forcing writing to be your end-all and be-all, both emotionally and financially, can kill you.
It takes patience
No one writes a perfect first draft.
It means being edited
If you freak out at the thought of someone questioning your: diction, structure, tone, opening, middle, closing, length of sentences and paragraphs…let alone the factual veracity of your journalism, go away now.
Just don’t even bother.
Work that appears unedited (yes, here, too!) is rarely as good as that which has faced others’ tough, incisive questions.
A writer needs an editor, often many. Find several you like, trust and respect, and be ready to learn from their demands.
A smart editor is the valuable — essential — intellectual equivalent of a demanding personal trainer.
How badly do you want to improve?
It means being read
That means your mother, sister, ex(es), a lot of strangers.
You can’t predict or control what others will think or say of your most private and intimate thoughts — after you’ve retailed them publicly.
A thick skin is key.
It means being — publicly –critiqued
Few reviews have been as nasty as this one, which recently ran in The New York Times Book Review, and which prompted much social media discussion among fellow writers about its meanspiritedness:
Now, I write empty, high-minded claptrap all the time. I also delete 90 percent of what I write. About an hour ago, for instance, I cut the entire 215-word opening sequence of this review. A boss of mine once said, of an article I had drafted over several months, that I had done a terrific job of catching myself up to a conversation the world had been having without me. Now I had to delete it, and start over from where I’d ended — from where the world didn’t yet know what it thought. Tillman’s meditations on the Big Questions often read like those of someone trying to catch up to the world’s knowledge while selling that world her notes for $26.
The critic, a well-established man, shreds the first-time author, a young woman.
(Several other reviews were much kinder.)
It means being able to tolerate rejection without panic or despair
Rejection to a writer is like blood to a surgeon — a messy and inevitable part of every working day.
It means being lucky — or not
This is a field — like many in the creative world (fashion, music, fine art) — where the goodies are rarely distributed “fairly”, equitably or when we most crave or need them.
It might be getting a full ride for an MFA or J-school or an awesome advance you can actually live on for a year or more without doing anything else.
Maybe they won the prestigious award or fellowship you’ve tried for multiple times.
It might be winning a stellar review or getting your work optioned for a film or television pilot; (my book Malled was optioned by CBS television, and earned me an additional $5,000 as a result — taken out of my advance.) It was also published in China, and that paltry sum also went toward paying down my advance.
(See a pattern here?)
It might well be, (try Googling the ancestors of some Big Name Writers) they’re sitting on a boatload of inherited or family money — like one New York writer whose family name graces a Manhattan concert hall.
Maybe they married a high net worth partner or husband, allowing them to do nothing but focus on work-for-pleasure.
The fact is, this is often — and long has been — a deeply unfair business.
Allowing yourself to marinate in a stew of envy and insecurity won’t improve your writing one bit.
Sadly, many of us — certainly those with 20+ years’ experience — are starting to feel like whaling ship captains in the new era of steam, offering terrific skills that fewer and fewer publishers want or can afford to pay for.
The British daily The Independent recently killed its print editions and thousands of journalists are losing their staff jobs all over the world.
I still ply my trade freelance, publishing online and in print, for outlets from the Case Foundation to The New York Times.
The terrific new film “Spotlight” won this year’s Oscar for Best Picture, about the investigative team at the Boston Globe and how it uncovered sexual abuse within the Catholic church. Here’s my earlier post about it.
Here’s a radio interview on CBC, (18:20 minutes in length), with the female member of the real Spotlight team, Sacha Pfeiffer, about what it’s like to work in investigative journalism — and to be observed and portrayed by an actress on film.
And those of us who do it professionally, especially within news, know there are many other people whose skills help us get it done safely and accurately, from translators to fixers to unnamed but well-placed sources.
By the time you see or hear a story online, on radio or television or in print, hundreds of decisions have been made about it and decisions made by dozens of professionals. Journalism remains very much a team sport.
Here’s some of what happens before you ever see or hear a work of journalism:
Someone gets an idea
It happens in a variety of ways.
It might be from a press release, sent out by a professional agency whose job it is to promote their clients and their interests.
It might be something we noticed — an ad, an overheard conversation on the bus or at the dog run or while in a doctor’s waiting room. I saw something this week in a local drugstore, a new and unusual product that’s a direct reflection of recent cultural change. It might be a story.
It could be something we read or saw, yes, already produced by another journalist — but not in depth or not for an audience we know well.
It might be a wire service story our editors want deepened or localized; if too local or regional, maybe looking at it nationally or globally.
Many reporters work a specific beat, (like a cop’s beat, an area they are meant to know intimately), and stay in close touch with sources in it, whether aerospace or retail or philanthropy.
Much traditional reporting, (a weakness in its conceptual narrowness), focuses on institutions of power and its players: the schools, courts, police, Wall Street, Big Business, Parliament or Congress or its various committees. The ideal is to hold the powerful accountable for their decisions, many made in secret and many using taxpayers’ money or affecting public policies.
Smarter thinking considers ideas more broadly and in ways that intersect across disciplines — design, gender, technology, culture, labor, belief systems.
A freelance writer, who survives like Sheherezade by telling/selling story after story after story, also needs to decide who’s the right market for which idea:
a trade magazine? A major newspaper? An overseas website? A women’s magazine? A men’s?
The reality is now that digital sites are ravenous for copy — and most pay crap — $50, $100, $200 for stories that can still require significant skill, experience and lots of time to report and write.
Young writers are lining up for it, and beating their ambitious wings against the locked doors of print publications.
Print pays a lot more. Not a lot of money, ($2,00o to $10,000+ per story for the truly fortunate), but enough to eat and pay bills.
I live in an expensive part of the world — the New York City suburbs — and most of my work is either produced for print or paid at print rates.
What’s the story — and who cares?
Journalists are cynical, skeptical, dubious.
We’re paid to question authority, (even if we often fail to do so in an era of concentrated media ownership and few jobs.)
As the saying goes, “If your mother says she loves you, check it out.”
So what is the story and why should anyone else make time to read or listen to it?
Who are the main characters? What’s new or different?
Does it reflect a trend?
What expertise or insight can you bring to it?
Is it even really worth doing?
Here’s a great blog post by a science journalist who decided — as we all do sometimes — to drop a story after she realized it was bogus.
We try to sell the idea to an editor, either someone who’s our boss (and their boss) or a freelance client
Much of what we do requires the delicate art of persuasion. We have to feel passionate enough about each story — ideally — to do the work of reporting, interviewing, researching, writing and revising it.
But we also have to have skills and expertise not to make a mess of it. Do we have the right contacts? Do we speak the lingo of that industry?
If freelance, is it even worth doing financially? It can take days, weeks or months to properly research a story and we have to budget our time carefully.
What if it requires travel expenses — plane/train/car rental/hotel/meals? When budgets are tight, every additional penny must be justified.
Which is why so much lazy, crappy reporting is now done by phone, email and Skype. It’s cheaper.
What’s the best way to tell this story?
One of the joys and challenges of producing quality journalism now is the decision process when presenting it — a video? a podcast? a broadcast? A 3,500 word feature? A Q and A?
The goal should always be to engage the reader, to bring him or her with you into the places you’ve been to gather the material — the sights, sounds, smells, tastes and textures.
How soon do we need to jump on it?
In an era of Twitter, Vine and Periscope, the rush to be first is exhausting and getting worse.
What if one of our many competitors gets it before we do?
Who do we need to include to tell this story?
This is where so much journalism remains weak — still depressingly filled with white, male voices and few women and/or people of color, as this story points out.
I usually write nationally-reported stories and try to find a mix of people in age, race, geographic location and profession as sources.
Once we’ve figured out our possible list of sources, we need to consider possible conflicts of interest; (does their brother own the company? Did they attend that school?), and decide who’s most likely to give us time and how much of it.
There’s a distinct pecking order to whose calls and emails will get returned the fastest; if you’re writing for a trade magazine instead of a Big Media Outlet, be prepared to make a lot of return calls. For freelancers, time is money and every wasted minute costs us income.
How much reliable accurate information can each source give us?
This is the hidden 90 percent of the iceberg of every story you’ll ever read or hear, and one that “Spotlight”, unusually for a film about our biz, explains well.
It means actual legwork — sometimes physically venturing into neighborhoods or places we already know are unwelcoming, and maybe unsafe.
Knocking on doors. Calling people who never call back. Sending dozens of emails.
Accessing public documents, maybe filing a FOIA — Freedom of Information Act — when we’re stonewalled.
If you’re working in a foreign country, you may need a bodyguard, a fixer, a translator and a driver. You also have to find them, trust them with your life and pay them.
What do you need to take with you? War reporter Janine di Giovanni recently told the Financial Times her kit always included a morphine syringe, a tourniquet — and a little black dress because, you never know!
I know two seasoned female reporters who recently went into dangerous territory (Mexico, researching narco-terrorism) and South Sudan (researching famine) for their work. That’s normal. That’s what some of us do.
How much time before you’re done?
I recently proposed a story that I knew would be complicated to do well. Hah! It took me eleven interviews, each 30 to 75 minutes long, to understand it well enough to write it for a general newspaper audience. Then I still needed time to write it.
The worst thing to do is rush and skimp. I call the result Swiss cheese journalism, full of holes.
Does it make sense?
This is where the best and toughest editors are our saving grace. It’s their job, even when we resent it, to question our thinking, decisions and sources, the structure and tone and length of what we’ve given them.
It’s very easy, after spending a lot of time working on a story, to completely forget that — for the viewer or listener — it’s all new to them!
She and I met for the first time last summer through a group of women writers who joined an on-line group and some of whom have trekked out to lunches and dinners to meet one another face to face. So fun!
One of the toughest challenges of working freelance — i.e. with no fixed income or employer — is how lonely it can be. Many of us, as I am writing this blog post, are at home in our sweatpants or gym clothes. Maybe in a co-working space (which costs precious income) or in a coffee-shop or library for a break from midwinter cabin fever.
So making a new friend, and someone with whom you can really share the ups and downs of our field, (and frank details of the places we’ve worked or want to work or think we want to work) is a joy.
It’s also the only way to make a living at this level of the game. Sarah and I are peers, with credentials and experience. We’ve won prestigious fellowships and traveled the world. We’ve taught writing at New York City colleges.
We’re still figuring it out.
When you work for yourself and have creative ambitions — like winning a fellowship (or another and another), or a writer’s residency or selling a book (or your second or third or eighth) — you’re constantly juggling short-terms needs for income with longer-term needs for growth and learning.
How many conferences to attend? Who’s speaking? Who will I meet there? Is it worth it?
How much time can I afford to “waste” on a passion project for whom no one has assigned an economic value (yet)? When will I sell it and to whom? What if no one ever buys it?
Should I take (keep) a part-time job to stay afloat? For how long? Doing what?
That same night I attended an event designed to teach me how to better make use of LinkedIn. It was a firehose of data and exhausting, although I met some nice new people and learned a lot.
I’m also in the middle of pitching several stories to several outlets and fielding requests for more details on them — among them The Wall Street Journal and a major national magazine I don’t want to name yet.
I feel like the hotel clerk in an old-fashioned hotel, the kind with real metal keys and numbers engraved on them, or a sorter in an old post office, popping letters into the right boxes. Deciding who to pitch, when and why is an art, not a science, and it requires skill, nerve, research — and self-confidence.
Rejection is normal.
If you want to crawl into bed in the fetal position when your work is rejected, cowboy up! Not an option.
Figure out what didn’t work and move on.
Freelancers live like Sheherazade, spinning tale after tale after tale to save our lives, to simply earn enough income to pay the mortgage/rent/groceries.
We also teach, online and in person; I offer individual webinars ($150, skedded at your convenience) and coaching at $225/hour. Details here!
Our health insurance bill recently jumped — from an impossible $1,500 per month to a WTF $1,800 month. So this week I’ll also be ditching a plan I like and trust, but which is killing us financially, for one I hope will give me what I need most.
Peace of mind.
I’m also trying to figure out what to do about a book proposal I wrote in December but is stalled; my agent isn’t happy enough with it to send it out. And no one wants to read a proposal without an agent’s imprimatur.
I’m also endless revising and fact-checking my latest story for The New York Times, for whom I’ve been writing for many years; some clips here.
Readers have no idea how heavily edited — and questioned and challenged, by multiple tough editors — each of their stories is. It takes a lot of time and energy, even after I interviewed eleven sources and, oh yeah, wrote the story.
Next month, I’ll once more be a finalist judge for Canada’s National Magazine Awards; I won mine in 1998. I speak fluent French, so some of them might be en francais.
That’s another way we give back to our industry, an honor when asked.
In addition to my daytime work, this week includes a variety of social and professional evenings out as well.
One is an event where an editor I need to meet face to face, (and who I’ve already written for), is speaking. Another is a new-to-me market, invited by a friend who’s already well-known to them and who generously asked me along.
The third is a retirement party for a friend, colleague and neighbor who’s leaving The New York Times.
Every day I see a new book or article exhorting us all to fail — and enjoy it.
Like it’s really fun and comforting and the sort of thing you just can’t wait to blog about or tweet about or post an Instagram image of you at the elevator holding your cardboard box with all your shit in it after doing the walk of shame from your desk when they’ve just canned you.
Schools, particularly in the U.S., set us up for fixed mindsets, which means there is only one answer or that you believe talent is something you’re born with and it can’t be evolved or changed.
A person with a growth mindset, on the other hand, welcomes a challenge and enjoys doing things they’re not good at because they know they’ll learn.
Perhaps you’re learning how to read analytics and metrics. Or you’re trying to figure out how content and search engine optimization work hand-in-hand. Or you’re moving beyond media relations to do some really hard, but powerful communications work.
Whatever it may be, you have a growth mindset and fear of failure won’t paralyze you.
Talent can be learned. It can evolve and grow.
But I’m damn glad it’s 2016, because 2015 really kicked my ass in some new and excruciating ways.
Because four in a year, (and these are only a few of the bigger ones, the ones I’ll even admit to here), is a shit-ton of failure in my world.
Kelly’s don’t fail.
So that’s an issue right there.
I hate the tired phrase “comfort zone” — and yet I wholeheartedly agree with the premise we all need to flee ours, often, to try new things, stretch our wings, learn new skills and behaviors.
Failure Number One
I was hired to teach two classes a day, one day a week, at a schmancy private college, the kind where the rich kids fly home to Asia on long weekends and everyone dyes their hair purple and septum rings are de rigueur.
I had previously taught at several New York City-area colleges, no novice. I read up on millennials and what to expect.
This was different.
Tuition there runs a cool $60,000 a year, to study high-earning fields like…writing.
I loved the first semester, grateful for lively students who were warm and hard-working. What’s not to like? Half of them arrived each week 20 minutes before class began just to hang out. I really enjoyed getting to know them as individuals, not just a pile ‘o papers to grade.
The second semester was…not that. Suffice to say it started badly and ended much worse. I don’t teach there anymore and I wouldn’t if it were the last income source on earth. An MIA dean made it even more difficult.
Lesson learned:Adjunct teachers, especially of writing and especially in New York City, are more disposable than Kleenex. Without solid institutional support — of any kind! — it’s impossible to navigate complex scenarios you’ve never faced before.
Failure Number Two
I take on a web-writing assignment for a large charity, excited to work on something I believe in for people whose work I respect. The fee is fine and the people seem pleasant.
But they’ve never worked with an outside writer before and it becomes increasingly clear that they have no idea how to manage my time effectively, both being vague and micromanage-y all at once.
It gets worse week by week until finally it’s one Friday at 5:30 p.m. and we politely and cordially enough call it a day.
I lose $4,000 worth of anticipated income by failing to complete that project, and feel like a fool for not realizing how complex it would be.
Lesson learned: Ask a lot more questions before committing to a project, especially one that’s going to be edited by so many people.
Failure Number Three
I congratulate someone I know, vaguely, on Facebook about a great new managerial role he recently assumed.
Within a month, to my great surprise, he’s hired me to manage two complex, multi-part projects. The potential income is excellent and the content challenging. It does look a little hairy, but I’m a quick learner.
So I thought.
His managerial style proves to be a pendulum between charm and bullying. Our communication is both excessive and insufficient to our needs.
And the writers I need to hire and contract for work are fearful — naturally, given the state of our industry now — that they won’t be paid or paid quickly.
I reassure them, but with no sure knowledge of this man’s business ethics, or that of his employer. Which makes me very anxious indeed; he’s only one client, while my wide network of trusted colleagues is what keeps me working year after year thanks to their referrals. I don’t want to inadvertently screw anyone over!
Within weeks, I’m debating how soon to walk away, but hating the idea of letting down a large team — our initial meeting, (hello, warning sign) included 25 people.
I’m also hugely relieved — and out at least a month’s income because I’ve been 100 percent focused on this thing, not marketing elsewhere.
Lesson learned: If a job or assignment feels this wrong within days, let alone weeks, it probably is. If someone lashes out at me, I don’t care how much they’re paying. I’m done. I won’t tolerate this kind of behavior at this point in my career.
Failure Number Four
I’m asked to chair a 13-member volunteer committee for a registered charity, a board I’ve served on already for six years.
I’m passionate about the mission. I have a ton of ideas and am really excited to see what we can do to advance its goals and make its value much more visible.
I choose a co-chair to help, as I know some heavy lifting lies ahead.
We have no training in how to actually run a board or a meeting.
We do our best, but are soon, at every step, ignored by half the board or undermined and criticized by three women, all former presidents of it, who have very strong opinions. Nothing we say or do is met with enthusiasm, and some of it with serious opposition.
Not a great start.
I’m soon spending more unpaid time turning to others who run or serve on other boards for advice and help. Demoralized and worn out, I end up in tears.
My husband says — just leave.
We spend weeks crafting our letter of resignation, trying to be polite but honest about why we’re quitting our roles, and the board — to be met with “I’m overjoyed” by one of these women who then sends the entire board a vicious laundry list of our personal faults.
Lesson learned: Walking away is often the only choice. No one can “lead” a group of people who have no interest in supporting your ideas.
Admitting I’ve made lousy decisions hurts.
Admitting to my weaknesses hurts.
Admitting I can’t take on, and master, new projects quickly is less difficult — but I now know for sure that opposition, whether aggressive or passive-aggressive, means guaranteed failure.
Admitting I was unable to rally the support I needed is painful and I’ve spent a lot of time trying to determine what went so wrong.
We all like to succeed.
We rarely, if ever, publicly discuss or admit to fucking up.
But we all do it.
I’m guilty of sometimes moving ahead too quickly, leaping before I look deeply enough, perhaps. As a full-time freelancer living in a costly part of the world, we need steady income in the four figures every single month. I can’t sit around twiddling my thumbs waiting for the perfect fit on every opportunity.
But I’m also forever eager to try new experiences, face new challenges and grow my skills and my network. If I stick to my knitting, that can’t happen.