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Posts Tagged ‘freelance’

Moving from staff to freelance? Ten crucial tips

In behavior, blogging, books, business, education, journalism, life, Money, photography, US, work on May 30, 2015 at 1:17 pm

By Caitlin Kelly

The New York Times newsroom

The New York Times newsroom

Are you (yet) a member of “The Precariat”?

It’s also known as The Gig Economy.

From the Alternet:

I caught up with Gerald Friedman, who teaches economics at the University of Massachusetts at Amherst and has written about the gig economy, to find out how this trend happened and what it means to workers and our increasingly unequal society.

Lynn Parramore: How did the shift away from full-time employment to the gig economy come about? What forces drove the change?

Gerald Friedman: Growing use of contingent workers (in “gigs”) came when capitalists sought to respond to gains by labor through the early 1970s, and in response to the victories capital won in the rise of the neoliberal era. Because contingent workers were usually not covered by union contracts or other legal safeguards, employers hired them to regain leverage over workers lost when unionized workers gained protection against unjust dismissal, and courts extended these protections to non-union workers under the “implicit contract” doctrine.

Similarly, the rising cost of benefits due to rising healthcare costs and government protection of retirement benefits (under the 1974 ERISA statute) raised the cost of full-time employment; employers sought to evade these costs by hiring more contingent workers…

GF: Talk of “microentrepreneurs” presents a favorable view of the rise of the gig economy, one consistent with liberal values of individualism and opportunity, even while ignoring the oppression and poverty-wages many find in the gig economy.

There are certainly some who enjoy the uncertainty of irregular employment. When unemployment rates fell to levels traditionally associated with full employment in the late-1990s, however, we saw how workers really feel about gig jobs: they rejected them and the contingent economy contracted.

Given a choice, workers choose careers and jobs, not freelance gigs.

By removing any social protection, the gig economy returns us to the most oppressive type of cut-throat and hierarchical capitalism, a social order where the power to hire and fire has been restored to employers, giving them once again unfettered control over the workplace.

I recently participated in an hour-long discussion of this, with Friedman as the opening expert, on WNPR; I speak in the final seven minutes and this is a link to that broadcast.

Rue Cler, Paris, where I spent 2 weeks. Vacation, for a freelance, is whenever and wherever you like

We stayed a block from the Rue Cler, Paris,  in December 2014. Vacation, for a freelance, is whenever and wherever you can afford to go. Some people choose to live overseas and work from there.

The American workforce is now one in which an estimated 40 percent of us work with zero safety net, beyond that which we create: (six months’ basic expenses saved, a separate emergency fund, a low-interest line of credit, disability and life insurance.)

Knowing how to survive thrive without a steady paycheck is a crucial new skill.

My husband recently left a secure, well-paid job at The New York Times.

Madness? Perhaps.

But, after 31 years there as a photographer and photo editor, having done almost everything one can do in a career,  (including helping them win a team Pulitzer Prize for their 9/11 coverage), and offered a healthy buyout package — which gave us the requisite six months’ of expenses cushion of savings –– he decided to leave a month or so ago.

While he seeks another full-time staff job — which he may not find — he’s discovering how pleasant life can be without a 2-hour train commute, (costing $300 a month), fighting his way crosstown through aggressive crowds and having to book vacation in the first week of January due to seniority issues.

It can be a huge adjustment, no matter how desired, to move from the relative security of a salary that arrives on schedule and is predictable in size and due date to the roller coaster life of the self-employed.

Jose has seen me work freelance since 2005 and knows I know those ropes.

Now he’s learning them as well.

I liked this piece about moving to freelance work from The Guardian — and her realization that giving away your time without financial compensation, even barter, however friendly and helpful — is something no full-time freelancer can afford.

Here’s a comprehensive and helpful guide from the Freelancer’s Union.

And five tips from Time magazine about readying yourself for that leap.

You can catch a midweek matinee!

You can catch a midweek matinee!

A few of the lessons I’m teaching him:

Don’t rush to say yes to every offer

Just because the client is prestigious and/or your bank balance is running low this month, don’t just leap at any offer you get. Is the client a good fit for your skills, experience, temperament? Have you done your due diligence on that client’s track record of payment and ethical behavior?

Don’t say no to what looks like a lousy offer; consider its every possible benefit

The hourly or day rate might be lower than ideal. It might be a low-prestige gig that pays well, or quickly, or both. The gig might introduce you to a new market and possibly expand your skill set, in effect paying you (even if not very well) to learn on the job.

Never agree to a gig without a clear, written agreement as to the scope of work

One major non-profit recently advertised for a photo editor freelance job, with a long list of responsibilities — with no clue how many hours a day or days a week or weeks per month they were offering. They just kept asking “What’s your day rate?” Nope. Avoid low-balling yourself before you know what they expect in return.

We started one of our days dancing from 7 to 9:00 a.m. All the office folk headed out early. Not us!

We started one of our days dancing from 7 to 9:00 a.m. All the office folk headed out early. Not us!

Never agree to a gig without a clear, written, signed agreement/contract

Things go south: your editor quits or gets fired; the budget is suddenly cut; your client hires a new assistant who hates everything you produce. You need protection. Spell out all your responsibilities, all their needs and the dates when you will be paid. It must be signed by both parties.

Everything is negotiable — including your decision to turn down a gig or leave one mid-stream

No one, ever, wants to walk away from a (well) paying client. Sometimes, though, it can be a wise choice to politely recuse yourself from a quicksand scenario where one client is sucking up all your time, energy and patience. Life is too short. (See: emergency fund.)

Negotiate! When someone offers you X fee, always ask for more. It’s been statistically proven that men almost always do, and often get it, while women just say “Thanks!” and get taken cheaply.

Your best sources of work are referrals from people who know, like and respect you and your work

It’s completely counter-intuitive that the fellow professionals with whom you’re now competing for freelance work can be, in fact, your best sources of good opportunities. In an office setting, you can face politics, nepotism, favoritism, seniority, sexism. For every ally and work-wife/husband, you might face a Game of Thrones-ish power struggle with someone.

Freelance life can offer plenty of stress, but if you have a strong, sturdy network of skilled, smart and ethical people who you help as often as possible! — you’ll never starve.

On assignment in rural Nicaragua...Gin up some paid adventures!

On assignment in rural Nicaragua…Gin up some paid adventures!

A ferocious work ethic — even if you wake up at noon and work in sweatpants — matters more than ever now

No missed deadlines! No slacking off!

You are selling your time, skills and experience. Never underestimate their value

Every freelance dollar you earn must now 100 percent fund your healthcare, retirement, sick days and paid vacations. You’re also on the hook for paying the full 15 percent of your income to fund Social Security, (employers usually pay 50 percent.) Boost your rates accordingly.

Stop...enjoy life's beauty. Put a fresh flower on your desk

Stop…enjoy life’s beauty. Put a fresh flower on your desk

You must take breaks, both in  your workday and your year

Without exercise, friends, face to face meetings and pleasure, you’ll quickly burn out. It’s isolating and lonely to work alone every day all day. It’s also tempting to work far too many hours instead of shutting off all electronics and access to email at a set hour so you can enjoy a full life, not just a new form of wage slavery.

Follow my friend Wendy’s three rules whenever possible as you choose (or refuse) a job:

Is it fun? Will I learn something new? Is it well-paid?

It should hit two of three.

Have you moved from a staff job to freelance life?

How’s it going?

What else would you advise a newbie to this way of working?

Toughen up, buttercup!

In behavior, books, education, journalism, life, parenting, photography, work on May 23, 2015 at 1:51 am

By Caitlin Kelly

A French laundromat washing machine...quite incomprehensible.

A French laundromat washing machine…quite incomprehensible.

Have you seen this interesting list of the seven habits of the mentally tough? From Inc. magazine, it includes no whining, acting as if you’re in control (even when you’re not) and refraining from the bad habit of freaking out endlessly over…everything.

It seemed quite a contrast from this post, from a blog about what it felt like for this writer when her agent wasn’t wild about her finished manuscript, from Women Writers, Women’s Books:

The sounds you just heard were my dreams and confidence being blown to bits.

Super Agent’s opinion – and she was right – was that I needed to do a major rewrite. The story concept was strong, but the story structure didn’t work at all. She said that she knew the audiences the editors who are interested in me are selling to, and the manuscript as I wrote it wouldn’t be a good fit. In publishing, not being “a good fit” is a death sentence.

You, shakily: But what about the betas, they liked it a lot. [My note: a “beta” is a “first reader”, someone you’ve asked to read your book before your agent and/or editor do.]

Super Agent, calmly: Betas know writing. Agents know the market.

I’m going to be honest with you. This was a very dark day. My lips and hands trembled. For weeks, my breathing would be shallow and intermittent…

It was a Thursday. By Monday, I had pulled myself together. This is not because I’m some kind of hero. I’m not. But what choice did I have? There are only two: leaving it wrong or making it right.* I love my story and my characters. I have big dreams for my career. Super Agent was right on every count. There was only one thing I could do. Write it again. I wrote her an email thanking her.

Then I dedicated myself to taking my magnum opus apart, scene by scene, word by word. It was excruciating, but that wasn’t the only problem. Firstly, I had no idea how to put it back together any better than before. Cue the panic. Secondly, my heart was still in pieces…

I found myself talking to a writer-friend who happens to be an award-winning, bestselling author..when I abruptly spilled to her what had happened and how I felt…

That is when I heard the words that put me back together. She said to me, “This is how it goes.”

I had a similar moment when I received the notes on my second book. “I really liked Chapters 11 and 12,” said my editor. Um…what about the first 10?

I felt the same panic, that I wouldn’t be able to make it good enough. Like the author above, I called a calm friend who said six fateful words: “You’re the mechanic. Fix the engine.”

So I did.

My husband began his career as a news photographer working for a small town newspaper. He had a mentor, a highly accomplished older professional with national experience to whom Jose would proudly mail copies of his published photos.

A manila envelope would return — filled with confetti. Jose’s work. (He went on to a 31-year career at The New York Times as a photographer and photo editor, and helped them win a team Pulitzer Prize for their coverage of 9/11. Here’s his blog.)

But what if he had given up?

Sugar helps!

Sugar helps!

Maybe journalism self-selects people who can withstand pretty harsh criticism, even if it’s painful.

It certainly comes with the territory — our editors, highly-competitive colleagues, determined competitors from other outlets and readers are all quite delighted to tell us when we’ve screwed up. Our ass-whipping is also relentlessly public, whether in comments on a blog or website, nasty Amazon reviews or letters to the editor.

And newsrooms are rarely warm, nurturing places where someone will hand you a tissue if, ego battered, you start crying. No crying!

One super-talented award-winning friend of mine in his mid-40s recently won a prestigious and well-paid year studying, thanks to a fellowship. It was his third attempt.

My first book -- 25 publishers rejected it before Pocket Books said yes

My first book — 25 publishers rejected it before Pocket Books said yes

He did not give up.

I’ll probably re-apply for a similarly difficult-to-win fellowship this year, for the third or fourth time. It’s annoying to keep putting my hand up and never winning, but them’s the breaks.

As someone who’s competed at a national level as an athlete, I know what mental stamina it takes to just keep going in the face of frustration, exhaustion or disappointment.

So I really find it sad and surprising to see how fragile some young women are in the face of fairly standard forms of bullshit — sexism, chauvinism, rejection.

Criticism.

They freak out when people don’t admire their work or quickly promote them or don’t answer their emails quickly or don’t “like” their posts on social media.

Toughen up, buttercup!

I was sent off to boarding school at the age of eight, surrounded night and day by strangers, a place where comfort was elusive, at best. So maybe this is just a habit learned early.

I’ve been fired from jobs. I’ve been mercilessly bullied, in high school and in several workplaces. I’ve survived divorce, four orthopedic surgeries within a decade, criminal attack.

25 publishers said no to this one, too!

25 publishers said no to this one, too!

Both my books, both well-reviewed, were rejected by 25 publishers apiece before they finally found a home.

Whatev.

To some people, I appear mean and impermeable. I’m neither.

But I do know how to armor up.

How many things can you do well at once?

How many things can you do well at once?

It’s an essential skill for anyone who hopes to thrive professionally, and, often, personally. It’s essential to anyone doing creative work, whose income relies on the subjective opinion of others.

Oh, yeah…like…everything.

Here, from the brilliant blog Brain Pickings, is a post about Henri Rousseau, the French painter who worked as a toll collector, taught himself to paint and was nastily dismissed for decades. Without his persistence, we wouldn’t be able to enjoy his gorgeous, complex and mysterious paintings.

Are you mentally tough?

What are your skills really worth?

In behavior, business, culture, food, life, news, work on May 7, 2015 at 12:04 pm

By Caitlin Kelly

BUSINESS OF FREELANCING

In a time when American CEOs now, unapologetically, take home 354 times the wage of their average worker, what we earn is finally becoming a larger part of the national conversation.

From this week’s New York Times, an op-ed by New York governor Andrew Cuomo:

President Franklin D. Roosevelt made the minimum wage a national law in 1938. Years earlier, he said, “By living wages, I mean more than a bare subsistence level — I mean the wages of a decent living.” But minimum wages have not kept pace with the rising cost of living.

Nowhere is the income gap more extreme and obnoxious than in the fast-food industry. Fast-food C.E.O.s are among the highest-paid corporate executives. The average fast-food C.E.O. made $23.8 million in 2013, more than quadruple the average from 2000 (adjusting for inflation). Meanwhile, entry-level food-service workers in New York State earn, on average, $16,920 per year, which at a 40-hour week amounts to $8.50 an hour. Nationally, wages for fast-food workers have increased 0.3 percent since 2000 (again, adjusting for inflation).

Many assume that fast-food workers are mostly teenagers who want to earn extra spending money. On the contrary, 73 percent are women, 70 percent are over the age of 20, and more than two-thirds are raising a child and are the primary wage earners in their family.

I spent 2.5 years — part-time, one shift a week except for holidays — as a retail sales associate for The North Face, selling $600 ski jackets to hedge fund managers from Greenwich, CT headed out to Aspen for their vacation. I made, from 2007 to 2009, $11/hour, a wage some in the U.S. — whose federal minimum is still a paltry $7.25/hour — consider munificent.

I did it because I needed a steady income, even a small one, in the depths of the Great Recession. It was, to say the least, eye-opening, to work for low wages and see how little they bought.

I wrote my last book, Malled: My Unintentional Career in Retail, about this life, including many interviews with other such workers across the U.S.

malled cover HIGH

Many customer-facing jobs, often in retail, food service and hospitality, are deemed “low skill.”

Which — as anyone who’s done one of them — knows is utter bullshit.

Some of the many skills you need to do this work include:

— patience

— excellent listener

— empathy for/with your customer and their needs

— the ability to quickly pick up, retain and use information

calm under pressure

— multi-tasking gracefully and competently

— physical stamina

— emotional stamina

— how to initiate and close a sale

Have you heard the phrase “emotional labor”?

It’s the expectation of customers and management that, even if your feet are swollen and painful from eight hours standing/running/walking without a break, even if you feel ill or nauseated or had to re-open the store barely hours after you closed it (and cleaned the toilets) — you’re happy. Smiling. Perky.

Riiiiiiiight.

One of the least amusing aspects of working through the holiday season, when wealthy shoppers in our affluent suburban New York mall entered the store already laden with pontoons of loaded shopping bags, was being told to be nice(r.)

All the time.

This, as you face long lines of shoppers who, by the time you can help them — (stores cut labor costs by under-staffing, even during busy periods), are pissed off and taking it out on you — not the staffing/scheduling software your company paid millions for.

That’s emotional labor.

Malled's Chinese version

Malled’s Chinese version

There’s a current trend in the U.S. — where labor union participation remains at an all-time low despite record corporate profits and stagnant wages — called Fight for 15.

The movement wants a wage of $15/hour for low-wage work; a day or week’s wages for workers in places like India, China, Nicaragua — where they make most of the clothes we sell and wear.

But it’s still very little income if you live in a large American city.

I’m forever fascinated by what people are paid and how they — and others — value their skills. Most of us have to work to earn a living, and many of us will do so for decades. Most of our lives will be spent earning an income for the skills we have acquired.

Time is money!

Time is money!

As a fulltime freelancer, knowing how to negotiate is one of my top skills.

It’s also a skill many women fail to acquire or practice — women offered a salary far too often say “Thanks!”, grab it and begin.

Men, statistically, have been shown to negotiate for more. They also get it.

You don’t ask — you don’t get.

One of my favorite books on this issue is called Women Don’t Ask, and I highly recommend it.

I grew up in a family of freelancers and have also spent much of my journalism career without a paycheck.

I know that negotiating is every bit as essential to my income as knowing how to write well and meet a deadline.

One example: a major magazine assigns me a story, the fee $2,400. The “kill fee”, i.e. if the story cannot be used, was $600 — a loss of three-quarters of my income. Nope, I said. They raised it to $1,000. The story, for reasons completely beyond my control, couldn’t be used; they offered me more than the agreed-upon fee.

But what if I hadn’t asked for more in the first place?

I also network, every single day, with other writers at my level; only by sharing information, candidly, can we know what people are actually paying — and not just jump at the first lowball offer.

You also need to be extremely honest with yourself and know what the current marketplace most values in your industry; if your skills are weak or out-of-date, you’re not going to be able to effectively compete and negotiate for more.

It’s scary to operate without a safety net, the security of a paycheck and paid sick days. But I thrive on the freedom to set my own hours, to work when and where and for whom and for how long I deem necessary. I set my own hourly rate — $225/hour with a one-hour minimum for coaching and consulting — and work only with clients I know will help me meet my goals, both intellectual and financial.

images-2

It’s a sadly American mindset, in a nation addicted to freedom and liberty, to see how dismissively many workers are treated and how little they’re paid.

And how many put up with it.

The tribe meets…

In behavior, blogging, books, business, culture, education, journalism, work on May 4, 2015 at 3:32 pm

By Caitlin Kelly

The late, great NYT writer David Carr, a lively and funny speaker at many such events

The late, great NYT writer David Carr, a lively and funny speaker at many such events

1. A unit of sociopolitical organization consisting of a number of families, clans, or other groups who share a common ancestry and culture and among whom leadership is typically neither formalized nor permanent. 

Whether you write poetry, fiction, journalism — or unanswered emails — writers’ conferences are the place where the tribe finally meets.

In the past few weeks alone, there’s been AWP, the AHJC, The Washington Independent Review of Books and ASJA.

You might be a high school student trying to choose a college writing program, or her mother, seeking advice after decades of experience, like the Texas woman I mentored.

You might be a Toronto tech writer teaching us all how to use Twitter by tweeting with a few astronauts in the International Space Station.

You might be a legendary biographer telling us how gender affects your choices.

Legendary celebrity biographer Kitty Kelley and I at a recent books festival in Bethesda, Maryland, where we were both speakers. She was so much fun!

Legendary celebrity biographer Kitty Kelley and I at a recent books festival in Bethesda, Maryland, where we were both speakers. She was so much fun!

We meet to compare scars — rejected manuscripts, lousy agents, silent editors, killed stories, the-fellowship-we-didn’t-win (again!).

We meet to celebrate triumphs — the fellowship finally won, the grant, the residency, the award(s), the teaching position(s.)

We meet to fiercely hug people we’ve only spoken to, for months, maybe years, by email or Skype or in writers’ online groups.

We meet to learn how to (better) use social media, how to conduct research more effectively, how to sell to trade magazines, how to avoid being sued and having to sue a deadbeat publisher.

We meet to hear how to win a fellowship that, as one dear friend said so well, will pay us more to not write a word for a year than a year’s hard work writing.

We — professional observers — get to see who arrives wearing cowboy boots or a very large hat or a silk floral dress.

We — paid to listen carefully for our living — hear who offers a loud monologue to a polite-but-bored fellow writer.

Like every ambitious professional — whether 10 minutes into their career or decades — we’re all eager to learn new skills and polish the ones we have. We want to hear what the latest technology tools can do to help us work better/faster/more efficiently.

My first book

My first book

It is a very small world, and one where an incautious word chattered in a hallway, or over lunch or in the ladies’ room, or tweeted in haste, can haunt you years later.

A powerful player who shared my lunch table in Bethesda a week earlier — where I spoke on a panel at the Washington Independent Review of Books meeting — passes me in the Manhattan hotel hallway a week later at the annual conference of the American Society of Journalists and Authors, which just ended and which I also attended.

A writer who moderated a panel in Maryland now sits as an audience member in Manhattan.

My story in July 2014 Cosmopolitan (U.S. edition)

My story in July 2014 Cosmopolitan (U.S. edition)

The rooms are perfumed with that writer-specific blend of insecurity/ambition/ego/nerves/excitement/hope/dread/fear…

We’re bound to — as I did — run into the woman whose fellowship I have applied to three times (so far) but never won.

We’re bound to run into the younger writer we taught or mentored whose career has sky-rocketed while our has not — offering them, our brightest smile tightly fixed, our congratulations.

We’re bound to run into a colleague we love and admire who finally, deservedly, got a fantastic fellowship — and the one we’ve loathed for years now crowing over her six-figure advance and/or annual income.

Like other creative fields — acting, art, film, dance — there is no level playing field. Even if we never publicly acknowledge it, we all know it; talent does not guarantee financial success. Hard work may never produce the results — prestige, respect, national attention — some of us so crave.

photo(45)

People you love personally may flail for years creatively while people you find socially vile thrive and chest-beat via social media to remind us all how amazing they are.

All the academic credentials — the costly BA, MFA, even (maybe especially), the Phd — can’t protect a writer from a book that just doesn’t find a publisher or fails to net glowing blurbs or reviews from the right people.

The tribe knows that.

You can, always, hide deep within its folds.

Cotton years, cashmere years — what full-time freelance is really like

In behavior, blogging, books, business, journalism, work on February 17, 2015 at 1:04 am

By Caitlin Kelly

The New York Times newsroom

The New York Times newsroom

Many of you have — or want — a full-time job. One with paid vacation, benefits, a boss, colleagues. Maybe an office of your own.

But one-third of Americans are now working as I do, freelance, temp or on some sort of contract. At tax time, we look forward to a thick stack of 1099s, the forms sent to us (and the IRS!) by every client who we billed for more than $600 per job. We can also claim a raft of business expenses as deductions, from car repair to a new computer to travel to a distant conference.

I recently spent four weeks in Paris and London; while in England, I reported three stories. I plan to write off my airfare and some of my costs as well as I clearly produced paid work while there.

My last staff job was working as a reporter for the New York Daily News, the sixth-largest newspaper in the U.S. I had a big laminated press credential I wore around my neck on a metal chain. It showed everyone I was one of the cool kids, working press conferences and stake-outs and racing every day, sometimes physically down the street, to beat reporters from the New York Post and New York Times; (they always showed up wearing silk and linen — starting Times salary being a cool $90,000.)

I enjoyed having a paycheck, the job less so. I was let go in June 2006 and have been full-time freelance ever since, a sort of work I had done many times before then as well. I apply occasionally for a full-time job but my heart isn’t really in it; I’ve already worked for three big daily papers and had the most fun there one can have and get well-paid for it. (As many of you know, the newspaper industry these days is about as steady and viable as a whaling ship fleet.)

I wrote about my trip to Corsica for The Wall Street Journal

I wrote about my trip to Corsica for The Wall Street Journal

But freelancing is a way of life that some people just aren’t cut out for.

How about you?

You must hustle every single day. If you slack off, you have to hustle twice as hard (vacation, illness) to make up for lost time

Clients come and go: editors get fired, move to Thailand or Berlin, take maternity leave and don’t come back. Entire magazines shut down overnight. Relying on a steady set of clients means you better have a lot of them. I see them like a pack of sled-dogs — you need a bunch of them, all pulling hard, in case one goes down or gets injured.

You have to be self-reliant. Tech support? Supply closet? Training sessions? Hah

You’re the CEO, CIO, CTO, CFO, R & D, sales, marketing, distribution, payroll and the janitor. No one is standing by to help you so it’s up to you to find, create and nurture those relationships. You also need to set aside some of your income for this stuff.

Nope! Not til the workday's done

Nope! Not til the workday’s done

Working alone at home requires self-discipline

No one cares if or when you clock in or out. No one cares if you sell a thing. It’s all up to you! But, on the other hand, no one is standing in your way if you decide to double or triple your income this year — a feat all but impossible in any staff job. Your earnings are up to you. But you have to put your bum in the chair and get on with it. I’ve only turned on the television in working hours during major news events, and now just check Twitter instead.

Your networks will save you, time and time and time again

Paradoxically, you’ll need other professionals in your life far more as an independent worker than you probably ever did in a staff position. Whether you need advice on contracts or rates or how to handle a PITA client, you’ll need to find, join and nurture a wide range of professional networks so you’ve got access to people you can trust when you need their help. You also have to give it! I belong to more than four separate writers’ groups — one with 2,300 women writers in it — and check in with them daily. I find new markets, ideas, insights and offer my advice when possible; what goes around comes around.

My desk, in the corner of our living room

My desk, in the corner of our living room

Social media matter more than ever

You need to find sources, fast. You need advice, fast. You need to boost your brand’s visibility. Your new book needs thousands of eyeballs. Your networks will come through for you — if you’ve been a good egg for them as well.

Mentor whenever and wherever possible

The freelance world is filled with clueless, helpless newbies. They can suck you dry! Give them your help when you can; charge for your expertise the rest of the time. (I coach, $200/hour.)

Stay healthy!

Making time for regular exercise, social events, lots of sleep and healthy food choices will keep you ready to work hard. I work a standard six to eight hours a day, five days a week. I very rarely allow work to leak into my nights and weekends. Yes, that lowers my income. It also reduces my stress!

My story in July 2014 Cosmopolitan (U.S. edition)

My story in July 2014 Cosmopolitan (U.S. edition)

Have little to no debt, low overhead and a cushion for slow payments

The hardest part of freelance? Not finding work or clients. If you have skills, charm and hustle, you’ll find them. But even the biggest — sometimes always the biggest! — can take months to pay you. In the meantime, you still need food, rent, gas, health insurance, haircuts. A life! I have a $16,000 line of credit through my bank and two low-interest credit cards. But I never work without a contract and insist on payment 30 days after receipt of invoice.

Forget the word freelance. You run a small business

Too many people fantasize wildly about the incredible freedom they’ll have once they work for themselves. Yes, you will. But the romance fades mighty fast when your payments are months late or your work dries up (see: cotton years) or you end up, as I did in March 2007 for three days, in the hospital with pneumonia — from overwork and exhaustion. You must decide on your income goals and do everything in your power to make them real. It’s not a cute hobby working from home. It’s a business.

Your business!

Does freelancing appeal to you?

 

 

 

 

 

10 lessons creatives can learn from athletes

In behavior, blogging, books, culture, design, photography, work on December 20, 2014 at 12:39 am

By Caitlin Kelly

As some of you know, I was a nationally ranked saber fencer in my 30s, a sport I took up when I moved from Canada to New York. I’ve been athletic since childhood — competing in swimming, diving, sailing and other sports, and recreationally playing squash, softball, badminton and skiing, horseback riding, cycling and skating.

But working with a two-time Olympian as my coach forever changed the way I think, behave and react to stressful situations.

Having just finished a 15-week semester teaching college writing and blogging, it became clearer to me once more what useful lessons any creative person can learn from competitive/serious/elite athletes, like:

Dancers work through pain every day

Dancers work through pain every day

Pain is inevitable, suffering optional

We’re all facing challenges, whether finding clients, paying our bills, drumming up ideas, collecting late or missing payments, seeking inspiration. It’s easy to feel overwhelmed and depressed when it piles up, but much of this is — sadly — quite normal. Knowing that others are facing similar issues, and finding solutions to them, will give you a necessary sense of perspective. We all struggle! Some show it more than others. The most successful, though, are able to pick up and keep going.

Your competitors are fierce, determined and well-prepared — are you?

It’s naive and foolish to think your success is going to happen quickly and smoothly. If it does, cool! Champagne! For most creatives — whether you’re a fine artist, graphic artist, writer, photographer, film-maker — it’s a road filled with people every bit as determined to succeed as you are. Possibly much more so. Find the smartest and toughest mentors possible; take classes and workshops to sharpen your skills; attend conferences to see what everyone else is up to.

A great coach is essential

I would never have considered it possible to compete at a national level were it not for a tough coach who pushed hard and knew exactly what excellence looked like — and what it required to achieve. It’s hard to get up to speed if the only people you turn to for help and advice are all working at the same level as you, or below. Aim high!

Practice, practice, practice

I’m amused by people who say they want to write — but never do. Nor they read. That’s a toughie, really. Athletes spend hours watching footage of themselves and their competitors to analyze what’s working and what’s not. Then they get to work on their weaknesses. It won’t happen if all you do is wish and hope and read blogs about other people succeeding. You have to do it, too. A lot.

Take time to notice -- and smell!

Take time to notice — and smell!

Your mind and body need to rest, recover and recharge

In a gogogogogogogo culture, where everyone is always tweeting and trumpeting their latest success — a grant, a fellowship, a new book, a big fat gig — it’s tempting to compare yourself unfavorably and feel you’re falling behind the pack. No matter how hard you practice, train and compete, you also need downtime to rest your mind and body. Take a hooky day. Sleep in. Play with your kids/dog/cat. Take in a matinee or a museum show. Pleasure refreshes our spirits. Rest recharges our minds and bodies.

Stamina is key!

It’s tiring to stay in the game, week after week, month after month, year after year. It’s also difficult to stay if and when you’re weary, fed up, hurting from rejections. Stamina — which includes mental toughness  — is often what separates champions from also-rans.

What are your competitors doing better — and how can you do so, too?

No matter your creative field, you need to stay abreast of developments. What new skills do you need to be acquiring? Do you need to find a new teacher?

Just keep writing (and re-writing!)

Just keep writing (and re-writing!)

Someone is always going to lose. Sometimes that’s going to be you

Yes, it hurts! No one likes losing and it can feel like the end of the world when you do. Take it as a testament to the strength and dedication of your competitors.

Is this your best sport?

If things are going badly, no matter how hard you try, maybe this isn’t your game. It can be very painful to admit defeat (or what looks like it) but it might be worth considering if your very best efforts keep producing little satisfaction or success.

Working through pain is simply part of the process

We live in a world that focuses all its energy on winning, happiness and success. But we’re all likely to have down times — illness, lost clients, a period of creative frustration. Knowing it’s all part of the game reminds us of that. A pain-free, disappointment-proof life is usually unrealistic…and resilience a key component of creative success.

 

 

10 must-dos for freelance writers

In behavior, business, culture, journalism, Media, work on November 23, 2014 at 2:18 pm
By Caitlin Kelly
I've been writing for them since 1990

I’ve been writing for them since 1990: sports, business, real estate, you name it!

A few thoughts — I have been fulltime freelance, (this time, have done it many times before for years on end), since 2006; I live in the spendy NYC suburbs. I write for a wide range of publications, from The New York Times to Cosmopolitan, Marie Claire, More and websites like Quartz.com and Investopedia. (I also teach freelancing, writing and blogging, privately to individuals.) Samples and rates here.
I won’t talk here about your need to be a great writer or boost your “brand” but the array of other skills you also need to succeed in a highly competitive business.
A few thoughts:
1) If you’re simply not making enough money to meet all your costs, (and save money as well), take on part-time work and make sure you remain solvent by so doing. Babysit, tutor, dogwalk, retail — do whatever it takes to keep your credit score stellar and your bills paid, always, on time.
I took a part-time retail job in Sept. 2007 when the recession hit hard and stayed in it for 2.5 years until I had replaced that income and doubled it (monthly); people (i.e. ego-threatened writers) kept saying to me (since my previous job had been as a NY Daily News reporter)…”Oooooh, I could never do that.” Oh, yes you could. Get over yourself and make the money you need. Your landlord or mortgage company couldn’t care less if their payment money comes from the NYT or from….anything else. And, oh yeah, that grueling, low-status, low-wage job experience became my well-reviewed NF book , “Malled: My Unintentional Career in Retail” and won me a TV option from CBS for a sitcom.
malled cover HIGH
2) See point one — you never know what will happen if you dare to step off the well-trodden and safe/comfy path of: “I’m a freelance writer.” Detach your ego and status anxiety from your income, always. Yes, of course, be excellent, but do whatever work you take on to the best of your ability. Excellence shows and people appreciate that.
3) Do everything you can to separate yourself from the pack. There are thousands of us; one “secret” women’s writing group I belong to online has — (yes, really) — almost 2,000 people who self-identify as freelance writers. So figure out what you do better than anyone or more quickly or more efficiently (not more cheaply!) and seek out clients who really value those skills and will pay you well for them.
I speak two fluent foreign languages, have published my photos in major media, and have no kids or pets and have been to 39 countries, often alone — so I can travel easily and work in other languages. Many people can’t or have never done so. That wins me good work.
4) Be a human being. When possible, get to know your clients/editors as people — they, too, have pets and kids and birthdays and illnesses and surgeries. Send them nice cards and/or flowers. Check in with them every few months, and just ask “How’s life for you these days?” I did that for one editor facing very serious illness, someone who had not assigned me work for several years and I wondered if she ever would again. She did. I would have done this anyway. Your clients are just as human as we are; in other words, create and nurture your professional relationships with care and sincere thoughtfulness.
5) Don’t expect (too) much too soon. By which I mean, get a very clear sense of your current and true market value and work from there. Just because you want to be in a Big Name Magazine right now doesn’t mean you’re ready or the editor agrees. Ambition matters, but realism and a little healthy humility also have value, (says this native Canadian.)
6) Be positive, upbeat, friendly and confident. The economy is still shitty and shaky for many people and working with someone smart, capable and who will not let them down — no matter what! — is appealing to clients, some of whom may, realistically, fear losing their jobs if you screw up.
7) Live as low/cheaply as you possibly can. The less overhead you carry, the more creative freedom you have to take on and do interesting work more slowly — i.e. work of serious long-term value, not just buying this week’s groceries.
I learned how to canoe at camp -- useful when we went to Nicaragua

On assignment this year in rural Nicaragua

8) Reach out for new non-journalism opportunities, every day: online, by phone, through social media, at events. Two of the most life-changing, fun, challenging and well-paid opportunities for me in 2014 came because I simply took a chance and reached out (i.e. cold-called) two major organizations I never thought might welcome my skills. They did and I’ve never been happier as a result. Just because we’re “freelance writers” doesn’t mean we only have to work for really crappy pay from struggling/cheap media companies.
9)  If you keep comparing your income to the Big Stars making Big Bucks, you’ll die. Just focus on what you can do, well and consistently. There is always going to be someone making a lot more $$$$ — and crowing loudly and tediously about it. Just do great work!
photo(31)
10) Have fun and take very good care of yourself — go for long walks, alone or with your dog or a good friend. Get plenty of deep sleep, including naps. Go see a movie or spend an afternoon at a gallery or museum. Eat your vegetables! Being a freelance writer can be terrific, but also lonely, isolating and wearying, leading to burnout. This is a sort of job that requires mental, physical and emotional stamina. Rejection is normal. Get over it!
Want to learn more? Want to boost your your freelance income?

 

How to survive the world of work? Develop “individual economic resilience”

In behavior, books, business, culture, journalism, life, Media, Money, photography, work on November 22, 2014 at 12:24 pm

By Caitlin Kelly

I still write for them, but for how much longer? Big changes ahead for that paper...

I still write for them, but for how much longer? Big changes ahead for that paper…

Here’s an interesting piece from Quartz.com — a site I’ve written for — about the three essential skills we’ll need to survive the world of work:

The way that work looks, feels, and functions is in the midst of a dramatic shift. Every time we have gone through a major shift in work in the past, we have had to learn new skills to support it. We had to learn the work of agriculture. We had to learn how to work on an assembly line. We had to learn to use typewriters and fax machines.

So the question now becomes, what do we need to learn that will help us thrive in this new world of work today and ten, 20, 30 years from now? From my experience, I see three of the main categories of skills as: problem solving, technology, and self-management.

To which I say — with all due respect — Duh!

At the turn of the 19th century it was the captain of a whaling ship or a carriage driver who had to re-invent immediately as technology changed around them, no matter what their past achievements.

Today, anyone working in what’s quaintly called “legacy media” — i.e. print — is learning to pivot as fast as they possibly can, regardless of their awards, education, age or level of experience. Anyone with enough years and income to completely re-train or upskill is doing so. Those of us with an antipathy to the costs and time demanded to re-credential more formally are tap-dancing quickly.

BUSINESS OF FREELANCING

In this respect, I feel fortunate to have grown up in a family of full-time creative freelancers. My father made documentaries, feature films and television news shows for the BBC, CBC, Disney and others. My late stepmother wrote and edited television dramas and my mother was a print writer, editor and broadcast journalist.

No one ever had a pension to look forward to; negotiating for our full value was standard operating procedure, with agents and accountants a normal part of worklife. We never relied on anyone to “take care” of us financially, so I learned to be really cheap frugal with my income and save as much as possible.

I started my writing career with — yes, really! — a manual typewriter and an answering service. No internet, no Google, no email, no Twitter or Facebook.

I had to develop my “individual economic resilience” while still in college, as my freelance photo and writing work put me through it and paid my bills.

I’ve had, and sometimes really enjoyed having, a steady and healthy paycheck. But I’ve been laid off and I’ve been fired — losing that income overnight, sometimes with no warning.

Full-time freelancers learn how to manage money, or quickly flee self-employment, but learning those three skills is second nature by now. Any freelancer unable to create and sell their skills, over and over, raising their rates whenever possible, is not someone with IER. It comes with the territory.

Having said that…

images-3

A few thoughts on IER:

— How deliciously laissez-faire capitalist! We’re all just “units of labor”, individual mini-cogs in the enormous and rapacious machine of capitalism — hire/fire/repeat.

— How utterly American this is! Cooperation? Co-working? Finding shared solutions through a sense of solidarity with other workers? Snort! Every man for himself, boys  — and devil take the hindmost.

— Can you say “union”? Of course you can’t! Now that American unions are the smallest and weakest in decades — 7 percent private sector and 11 percent of the public sector — it’s a foregone conclusion that The Man owns us, leaving each of us to fight individually for what we feel (or do!) deserve in return for our skills.

— Can you say “confidence?” If not, kiss your ass goodbye. It take some serious chutzpah; (see that soothing phrase above “self management”) to know when, how and how hard to push back against your freelance clients or full-time employer for better wages and working conditions. In a crappy economy, millions of us have lost our jobs, our former earning power and our nerve.

 My biggest problem — the same one faced by millions of American workers in age of record corporate profits?  (See: “problem solving”?)

Stagnant wages.

From the Nov. 14 edition of The New York Times:

“We are adding jobs, but it is still a wageless recovery,” Elise Gould, an economist with the left-leaning Economic Policy Institute, said, adding that average hourly earnings rose only 0.1 percent in October after no gain in September. “The economy may be growing, but not enough for workers to feel the effects in their paychecks.”

The story received 410 comments, such as:

Joining this story with last week’s about fast-food workers in Denmark earning $20 per hour is an illuminating cultural history lesson. Many of the recently hired workers in the U.S. story are part-timers with no health insurance who are earning below the poverty level. In Denmark, the common interest in maintaining a society that offers a living wage to workers has created a higher scale. While the employers in Denmark are willing to make a little less profit than their U.S. counterparts, they still do make a profit, which combined with the vitality of a work force of decent wage earners pays dividends across the whole society. It’s a matter of choice. In the U.S., maximum profit at all cost rules the land and the workers suffer.

How’s your IER?

The writer’s week: mice invasion, a huge new assignment, a bad fall

In behavior, books, business, education, journalism, work on November 8, 2014 at 1:02 am

By Caitlin Kelly

What’s it really like to work as a full-time freelance writer in New York?

Strap in and hang on!

My story in July 2014 Cosmopolitan (U.S. edition)

My story in July 2014 Cosmopolitan (U.S. edition)

Monday

My husband flies home today to New York from Texas, where he attended the memorial service for his half-brother. I meet him at Laguardia airport, a journey by car that costs more than $16 in tolls and $12 for parking. Some people wonder why I set my rates so high — costs like this are one reason.

I’ve been asked to come up with a projected budget for my expenses for an assignment in England in early January. It’s easily done, thanks to Google, but imagine life without it. We take quick, ready, free access to information totally for granted now, but I began my career long before there was an Internet or email or Google.

I call a client I last spoke to in August, and for whom I’ve set aside most of November to work on her organization’s project. That also means I am relying on the income from it. I call her — and she blithely tells me, with no prior warning, they won’t be doing it until February.

Another client referred to me who said she had almost $600 in her 2014 training budget to hire me tells me I had to have invoiced her last week. Now it’s too late.

Not a good start to the week, or month.

IMG_20141021_161704879_HDR

Tuesday

I read and grade the papers of my 12 freshman writing students; I teach two classes at Pratt Institute in Brooklyn. I’ve decided to mix things up and gave them a visual writing prompt, a photo of a WWI soldier and a photo of a WWI uniform. I gave them total freedom to produce 500 words, and the results are stunning: original, moving, evocative.

I confirm with my two guest speakers, one for the writing class and one for blogging, that they’ll be coming this week.

We have a mini-invasion of small brown mice. We lay traps, which I hate, but we live in a small apartment and I work at home. Co-existence is not a realistic option.

Wednesday

I start the day with my usual walk, with a friend who lives across the street. The fall leaves are at their glowing peak, so it’s a gorgeous way to kick off the day. I live 25 miles north of New York City, so have the best of both worlds, ready access to it, but leafy, quiet and more affordable life just beyond its borders.

More questions on one story from an editor. Sigh.

I teach my last writing class at the New York School of Interior Design, where I was a student in the 1990s when I considered leaving journalism for design. I’ve only had two students here, but have really enjoyed both of them, one of whom is working on a renovation of the Plaza Hotel and shows me some photos.

Pratt's library -- with one of the many sculptures dotting the campus

Pratt’s library — with one of the many sculptures dotting the campus

Thursday

It’s pouring rain so I’m in the car by 7:00 a.m. to drive to Pratt, which usually takes 60 to 75 minutes. This time it consumes 2.5 hours.

My guest speaker for the writing class fails to appear and I scramble to fill that hour by discussing the week’s reading — an excerpt from “Hella Nation” by Evan Wright.

My friend, in a neck brace (!) has traveled 90 minutes by subway from Manhattan to Brooklyn, but arrives just as class is ending! We pivot, and seven of my 10 students sit around a cafeteria table downstairs so they can still have a chance to hear him and ask questions. He and I catch up personally for the next hour before he heads back to Manhattan.

Another guest speaker, a friend of a friend, also arrives from Manhattan to address my blogging class. I’m so grateful for their expertise!

I’ve been negotiating a profile of a local lawyer for a major women’s magazine and scheduling time with her through her assistant; my editor and I chat by phone and email about what she needs and when I will file a first draft, December 1. It’s not much time in which to research and write 3,500 words! But I’m really excited. This is the biggest assignment I’ve had in a while.

I drive home, and arrive exhausted; as I’m walking across our driveway in the dark, I slip and fall — hard. My laptop (not in its padded case) skids across the wet cement and I bruise and scrape my bare right knee. Ouch!

I watch an extraordinary film on TCM from 1941, Meet John Doe, in black and white. The film begins with a newspaper publisher firing half his staff and bringing in cheap, new, desperate blood. Too ironic — my husband’s employer of 30 years, The New York Times, needs to have 100 employees accept their offers of a buyout by December 1.

Plus ca change…

Friday

It’s a cold, blustery day with thick gray clouds scudding over the Hudson River, which I can see from my bed, where I spend the day reading, napping, listening to the radio, drinking bright pink herbal tea and eating popcorn.

Sometimes you just need a rest!

How was your week?

The writer’s week: calling Switzerland and planning my syllabus

In business, journalism, life, work on August 8, 2014 at 4:37 pm

By Caitlin Kelly

My story in July 2014 Cosmo!

My story in July 2014 Cosmo!

Those of you new to Broadside may not know that I make my living as a freelance writer and editor, with my work appearing in places like The New York Times, Cosmopolitan and Marie Claire. I occasionally open the kimono to let you know what it’s really like — triumphs and tragedies alike — as many readers here are fellow writers, freelance creatives or students of journalism.

Monday

I start my week, as I often do, with an hour’s jazz dance class. It’s a new teacher and new routine. Feeling confident, I try some new moves. Bad idea! I hurt my left knee badly and limp home and I’ll spend the rest of the week icing and elevating it, and taking Advil. Ouch!

I have only one assignment this month, which is terrifying, disorienting and liberating. That hasn’t happened in years.

I spend so much time cranking out copy for income that to have time to sit still and really think, make calls, do some deeper story idea research is rare — and necessary,

I work up a list of pitches and have ten, all at various stages of readiness. Most of my pitches do sell, eventually, but to keep cashflow flowing means selling them as quickly as possible.

Tuesday

I follow up by phone and email on a pitch I sent three weeks ago. It’s a great story and one I know is a really good fit for that publication. No answer — yet!

A 40-minute phone conversation with a non-profit, a potential client with a lot of work to assign. As many of my clients now do, this one came through personal contacts. At my stage of the game, 30 years in, I have a wide network of people who trust my skills as I do theirs — she mentions a need for skill I know another friend has and, even though he’s in Argentina this week, I immediately email him to give him a heads-up.

I check in with a regular client to find out our next story is due in October. Cool. I like to be working at least two to three months ahead.

I’ve also re-set my income goal a lot higher — (like, double) — than before, so I’m hustling a lot harder for new clients and clients whose pay rate is better. They’re out there. I just have to find them!

BUSINESS OF FREELANCING

Wednesday

Spending way too much time on-line! I’m a member of several new and secret women’s writing groups on Facebook and they’re both a source of tremendous intel and fun distraction.

One of them spun off a new blog, I Believe You, It’s Not Your Fault, a place where women share stories of sexual assault and/or emotional manipulation, the goal to empower younger/other women and girls. It very quickly attracted a lot of media attention, like this BBC story.

I’ve finally been binge-watching the award-winning Netflix series House of Cards, which is both chilling and compelling. Its two lead characters, Francis and Claire Underwood, are absolutely ruthless in their search for, and exercise of, power. It’s well worth your time. I also love the production design. I’ve now seen more than 20 episodes and the show’s color palette is restricted to black, blue, gray, brown, cream, white. No sunny yellows, reds, purples or cheery prints here!

My husband, a fellow journalist, was a photographer in the White House Press Corps for eight years, so much of it feels familiar to him; here’s his blog, with many of those historic images.  It’s also fun to see people we know, personally and professionally, playing cameo roles as journalists. I have a photo of Betty Ford on our living-room wall — taken by the official photographer at the time — standing on the Cabinet table. Love that image!

Thursday

I check in with my accountant as I fill out reams of paperwork from the two New York colleges where I’ll be teaching writing this fall, The New York School of Interior Design and Pratt Institute. Looks like I will owe even more more money. Not a chance! Time to create some more deductions and figure out the maximum I can stash into my retirement savings instead.

Reading through my bookshelves choosing which books I want my students to read and discuss.

I check in with Jen, pictured below sharing a dugout canoe in rural Nicaragua on assignment, to make plans for a conference we’ll be attending together this fall. I speak to fellow writers, by phone, email or social media, pretty much every day. When you work independently, it’s the only way to survive, let alone thrive.

Friday

I learned how to canoe at camp -- useful when we went to Nicaragua

This was a workday for us in rural Nicaragua. Sweet!

By 9:00 a..m. New York time, it’s 3:00 pm in Switzerland, where I need someone to help me with sourcing. I call them, ask in French for help, and send an email.

The weather this week has been delicious — sunny and clear, with no humidity and a breeze, so I’m writing this sitting at a table on our sixth-floor balcony. Enormous buzzards and red-tailed hawks wheel and dive within 30 feet of me. The only sounds are overheard aircraft, the wind in the trees and the radio station I listen to much of the time, WFUV.

I pitch a national business magazine, one new-to-me, after reading their editorial guidelines. I was introduced to the editor yesterday by a colleague, someone I met when we were both judging journalism awards. I haven’t seen or spoken to him since, but we play at the same level.

How was your week?

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