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Posts Tagged ‘freelancing’

Sharpening the saw — off to D.C., then Toronto

In behavior, business, education, journalism, life, travel on June 11, 2016 at 12:36 am

By Caitlin Kelly

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Time for refreshment!

OK, laugh…but I do, occasionally, read self-help books, especially those focused on business.

I’ve been working full-time freelance, alone at home, since 2005, and have done so several times in my career. Which means I have no boss or manager to, ideally, train and guide me, or mentor me or help me get better at what I do.

And being a freelance writer is — very rarely — about the quality of your actual writing, but about your ability to sell, close deals, hustle, to create and sustain profitable new relationships.

So I need to seek, and to find, people and ways to help me stay fresh, smart and sharp.

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New horizons!

A classic of the business self-help genre is Stephen Covey’s “Seven Habits of Highly Successful People”, originally published on August 15, 1989, which I read and enjoyed.

Here’s the seventh one, which he calls sharpening the saw:

Sharpen the Saw means preserving and enhancing the greatest asset you have–you. It means having a balanced program for self-renewal in the four areas of your life: physical, social/emotional, mental, and spiritual. Here are some examples of activities:
Physical: Beneficial eating, exercising, and resting
Social/Emotional: Making social and meaningful connections with others
Mental: Learning, reading, writing, and teaching
Spiritual: Spending time in nature, expanding spiritual self through meditation, music, art, prayer, or service

As you renew yourself in each of the four areas, you create growth and change in your life. Sharpen the Saw keeps you fresh so you can continue to practice the other six habits. You increase your capacity to produce and handle the challenges around you.

 

Those of you who read this blog regularly know how deeply I believe in and evangelize for a life filled with joy and connection and rest, not just a hard charge from cradle to grave.

 

In that spirit, I’m heading to D.C. this weekend for a firehose of data on writing about retirement. I’ve been writing often for Reuters Money on a variety of personal finance topics, from taxes to how to establish a scholarship. This three-day D.C. fellowship, offered to 20 journalists from across the country, will, I hope, better prepare me to pitch and write smart, incisive stories.

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Lincoln Center, New York City — where my friend invited me, as a young journalist, to perform as an extra in Sleeping Beauty with the National Ballet of Canada. I did eight shows, terrifying fun, and wrote about it for the Globe and Mail.

While in Washington, I’m also meeting editors at two major publications and hoping for new work from each of them.

I’ll take three days to rest, recharge and enjoy the city, which I’ve visited many times; favorite spots include the Old Ebbitt Grill and the Sackler Museum, the elegant, serene Asian art wing of the Smithsonian.

I’ll get home, have a day to unpack and repack, then fly to Toronto, my hometown, to attend the wedding reception and brunch of one of my dearest and oldest friends, a woman marrying after decades of independence and financial success running her own business.

I’m super excited for her and her fiance, a distinguished author and professor, and thrilled to be there to share their joy; she spoke at my second wedding, in September 2011 in a small church on an island in the Toronto harbor.

She has known me, and nurtured me, from the very start of my journalism career, when I — a wildly ambitious writer in Toronto — apparently (!?) pestered her for free tickets to the ballet, which she represented for years as their press officer.

We quickly became good friends, and she has welcomed me into her home many, many times. I later wrote several times about the National Ballet, and had some great adventures as a result; I was honored to write an essay for their 35th anniversary souvenir program as well.

She is more family to me than anyone to whom I’m related.

It’s also been a busy spring with no out-of-state travel since early January, so I’m really ready for a break, physically, emotionally and intellectually.

How have you been “sharpening the saw?”

 

Getting the story is a story in itself

In behavior, blogging, books, business, journalism, Media, news, television on March 6, 2016 at 1:59 pm

By Caitlin Kelly

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The NYC food bank — which I saw last year while working on a story about it

I’ve been working as a journalist since my sophomore year of university; clips and details, here, at my website.

Decades later, despite the brutal disruption of our industry, I still write for a living.

Here’s a brand-new 36-minute podcast in which I describe how I conceive of, report and think through my stories and non-fiction books.

Sadly, many of us — certainly those with 20+ years’ experience — are starting to feel like whaling ship captains in the new era of steam, offering terrific skills that fewer and fewer publishers want or can afford to pay for.

The British daily The Independent recently killed its print editions and thousands of journalists are losing their staff jobs all over the world.

I still ply my trade freelance, publishing online and in print, for outlets from the Case Foundation to The New York Times.

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The late David Carr, NYT media columnist — much missed.

The terrific new film “Spotlight” won this year’s Oscar for Best Picture, about the investigative team at the Boston Globe and how it uncovered sexual abuse within the Catholic church. Here’s my earlier post about it.

Here’s a radio interview on CBC, (18:20 minutes in length), with the female member of the real Spotlight team, Sacha Pfeiffer, about what it’s like to work in investigative journalism — and to be observed and portrayed by an actress on film.

And here’s an interview with Joshua Hammer, whose story about Ebola for the digital site Matter, a piece of 9,000 words, won him a 2016 National Magazine Award.

If you, or anyone you know is considering working as a journalist — or you’re just curious about the process — this film is truly a must-see.

It’s the only movie I know of that shows the daily minutiae of reporting and how long, slow and sometimes tedious it can be to get to the point of proof and publication.

One of the things I still admire about journalism, at its well-funded serious best, is its larger goal of public service; here are the recent winners of the George Polk Award, given each year to American journalists in all media for their investigative reporting.

And those of us who do it professionally, especially within news, know there are many other people whose skills help us get it done safely and accurately, from translators to fixers to unnamed but well-placed sources.

Here’s a New York Times front page story about the death of one of them, a Syrian soldier who helped the Times tell the story of the mayhem happening in his country.

By the time you see or hear a story online, on radio or television or in print, hundreds of decisions have been made about it and decisions made by dozens of professionals. Journalism remains very much a team sport.

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The Paris Unity March, Jan. 11, 2015. Get out into the world! Take notes!

Here’s some of what happens before you ever see or hear a work of journalism:

 

Someone gets an idea

It happens in a variety of ways.

It might be from a press release, sent out by a professional agency whose job it is to promote their clients and their interests.

It might be something we noticed — an ad, an overheard conversation on the bus or at the dog run or while in a doctor’s waiting room. I saw something this week in a local drugstore, a new and unusual product that’s a direct reflection of recent cultural change. It might be a story.

It could be something we read or saw, yes, already produced by another journalist  — but not in depth or not for an audience we know well.

It might be a wire service story our editors want deepened or localized; if too local or regional, maybe looking at it nationally or globally.

Many reporters work a specific beat, (like a cop’s beat, an area they are meant to know intimately), and stay in close touch with sources in it, whether aerospace or retail or philanthropy.

Much traditional reporting, (a weakness in its conceptual narrowness), focuses on institutions of power and its players: the schools, courts, police, Wall Street, Big Business, Parliament or Congress or its various committees. The ideal is to hold the powerful accountable for their decisions, many made in secret and many using taxpayers’ money or affecting public policies.

Smarter thinking considers ideas more broadly and in ways that intersect across disciplines — design, gender, technology, culture, labor, belief systems.

A freelance writer, who survives like Sheherezade by telling/selling story after story after story, also needs to decide who’s the right market for which idea:

a trade magazine? A major newspaper? An overseas website? A women’s magazine? A men’s?

The reality is now that digital sites are ravenous for copy — and most pay crap — $50, $100, $200 for stories that can still require significant skill, experience and lots of time to report and write.

Young writers are lining up for it, and beating their ambitious wings against the locked doors of print publications.

Print pays a lot more. Not a lot of money, ($2,00o to $10,000+ per story for the truly fortunate), but enough to eat and pay bills.

I live in an expensive part of the world — the New York City suburbs — and most of my work is either produced for print or paid at print rates.

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My desk — no news there!

What’s the story — and who cares?

Journalists are cynical, skeptical, dubious.

We’re paid to question authority, (even if we often fail to do so in an era of concentrated media ownership and few jobs.)

As the saying goes, “If your mother says she loves you, check it out.”

So what is the story and why should anyone else make time to read or listen to it?

Who are the main characters? What’s new or different?

Does it reflect a trend?

What expertise or insight can you bring to it?

Is it even really worth doing?

Here’s a great blog post by a science journalist who decided — as we all do sometimes — to drop a story after she realized it was bogus.

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We try to sell the idea to an editor, either someone who’s our boss (and their boss) or a freelance client

Much of what we do requires the delicate art of persuasion. We have to feel passionate enough about each story — ideally — to do the work of reporting, interviewing, researching, writing and revising it.

But we also have to have skills and expertise not to make a mess of it. Do we have the right contacts? Do we speak the lingo of that industry?

If freelance, is it even worth doing financially? It can take days, weeks or months to properly research a story and we have to budget our time carefully.

What if it requires travel expenses — plane/train/car rental/hotel/meals? When budgets are tight, every additional penny must be justified.

Which is why so much lazy, crappy reporting is now done by phone, email and Skype. It’s cheaper.

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Time to make some money with your writing?

What’s the best way to tell this story?

One of the joys and challenges of producing quality journalism now is the decision process when presenting it — a video? a podcast? a broadcast? A 3,500 word feature? A Q and A?

This BBC video — of a former concentration camp in Germany — is astounding. The images were shot using a drone.

There are so many ways to present information.

The goal should always be to engage the reader, to bring him or her with you into the places you’ve been to gather the material — the sights, sounds, smells, tastes and textures.

How soon do we need to jump on it?

In an era of Twitter, Vine and Periscope, the rush to be first is exhausting and getting worse.

What if one of our many competitors gets it before we do?

These New York City brothers were the subjects of a recent documentary, The Wolfpack. The film-maker had to win their trust to move ahead with the project

Who do we need to include to tell this story?

This is where so much journalism remains weak  — still depressingly filled with white, male voices and few  women and/or people of color, as this story points out.

I usually write nationally-reported stories and try to find a mix of people in age, race, geographic location and profession as sources.

Once we’ve figured out our possible list of sources, we need to consider possible conflicts of interest; (does their brother own the company? Did they attend that school?), and decide who’s most likely to give us time and how much of it.

There’s a distinct pecking order to whose calls and emails will get returned the fastest; if you’re writing for a trade magazine instead of a Big Media Outlet, be prepared to make a lot of return calls. For freelancers, time is money and every wasted minute costs us income.

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Do we need to travel to do the best reporting possible? By helicopter? Bus? Military aircraft?

How much reliable accurate information can each source give us?

This is the hidden 90 percent of the iceberg of every story you’ll ever read or hear, and one that “Spotlight”, unusually for a film about our biz, explains well.

It means actual legwork — sometimes physically venturing into neighborhoods or places we already know are unwelcoming, and maybe unsafe.

Knocking on doors. Calling people who never call back. Sending dozens of emails.

Accessing public documents, maybe filing a FOIA — Freedom of Information Act — when we’re stonewalled.

If you’re working in a foreign country, you may need a bodyguard, a fixer, a translator and a driver. You also have to find them, trust them with your life and pay them.

What do you need to take with you? War reporter Janine di Giovanni recently told the Financial Times her kit always included a morphine syringe, a tourniquet — and a little black dress because, you never know!

I know two seasoned female reporters who recently went into dangerous territory (Mexico, researching narco-terrorism) and South Sudan (researching famine) for their work. That’s normal. That’s what some of us do.

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A village in Nicaragua I visited for a story for WaterAid…no running water and no electricity

How much time before you’re done?

I recently proposed a story that I knew would be complicated to do well. Hah! It took me eleven interviews, each 30 to 75 minutes long, to understand it well enough to write it for a general newspaper audience. Then I still needed time to write it.

The worst thing to do is rush and skimp. I call the result Swiss cheese journalism, full of holes.

Does it make sense?

This is where the best and toughest editors are our saving grace. It’s their job, even when we resent it, to question our thinking, decisions and sources, the structure and tone and length of what we’ve given them.

It’s very easy, after spending a lot of time working on a story, to completely forget that — for the viewer or listener — it’s all new to them!

 

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On assignment in Bilwi, Nicaragua.

 

Toughen up, buttercup!

In behavior, books, education, journalism, life, parenting, photography, work on May 23, 2015 at 1:51 am

By Caitlin Kelly

A French laundromat washing machine...quite incomprehensible.

A French laundromat washing machine…quite incomprehensible.

Have you seen this interesting list of the seven habits of the mentally tough? From Inc. magazine, it includes no whining, acting as if you’re in control (even when you’re not) and refraining from the bad habit of freaking out endlessly over…everything.

It seemed quite a contrast from this post, from a blog about what it felt like for this writer when her agent wasn’t wild about her finished manuscript, from Women Writers, Women’s Books:

The sounds you just heard were my dreams and confidence being blown to bits.

Super Agent’s opinion – and she was right – was that I needed to do a major rewrite. The story concept was strong, but the story structure didn’t work at all. She said that she knew the audiences the editors who are interested in me are selling to, and the manuscript as I wrote it wouldn’t be a good fit. In publishing, not being “a good fit” is a death sentence.

You, shakily: But what about the betas, they liked it a lot. [My note: a “beta” is a “first reader”, someone you’ve asked to read your book before your agent and/or editor do.]

Super Agent, calmly: Betas know writing. Agents know the market.

I’m going to be honest with you. This was a very dark day. My lips and hands trembled. For weeks, my breathing would be shallow and intermittent…

It was a Thursday. By Monday, I had pulled myself together. This is not because I’m some kind of hero. I’m not. But what choice did I have? There are only two: leaving it wrong or making it right.* I love my story and my characters. I have big dreams for my career. Super Agent was right on every count. There was only one thing I could do. Write it again. I wrote her an email thanking her.

Then I dedicated myself to taking my magnum opus apart, scene by scene, word by word. It was excruciating, but that wasn’t the only problem. Firstly, I had no idea how to put it back together any better than before. Cue the panic. Secondly, my heart was still in pieces…

I found myself talking to a writer-friend who happens to be an award-winning, bestselling author..when I abruptly spilled to her what had happened and how I felt…

That is when I heard the words that put me back together. She said to me, “This is how it goes.”

I had a similar moment when I received the notes on my second book. “I really liked Chapters 11 and 12,” said my editor. Um…what about the first 10?

I felt the same panic, that I wouldn’t be able to make it good enough. Like the author above, I called a calm friend who said six fateful words: “You’re the mechanic. Fix the engine.”

So I did.

My husband began his career as a news photographer working for a small town newspaper. He had a mentor, a highly accomplished older professional with national experience to whom Jose would proudly mail copies of his published photos.

A manila envelope would return — filled with confetti. Jose’s work. (He went on to a 31-year career at The New York Times as a photographer and photo editor, and helped them win a team Pulitzer Prize for their coverage of 9/11. Here’s his blog.)

But what if he had given up?

Sugar helps!

Sugar helps!

Maybe journalism self-selects people who can withstand pretty harsh criticism, even if it’s painful.

It certainly comes with the territory — our editors, highly-competitive colleagues, determined competitors from other outlets and readers are all quite delighted to tell us when we’ve screwed up. Our ass-whipping is also relentlessly public, whether in comments on a blog or website, nasty Amazon reviews or letters to the editor.

And newsrooms are rarely warm, nurturing places where someone will hand you a tissue if, ego battered, you start crying. No crying!

One super-talented award-winning friend of mine in his mid-40s recently won a prestigious and well-paid year studying, thanks to a fellowship. It was his third attempt.

My first book -- 25 publishers rejected it before Pocket Books said yes

My first book — 25 publishers rejected it before Pocket Books said yes

He did not give up.

I’ll probably re-apply for a similarly difficult-to-win fellowship this year, for the third or fourth time. It’s annoying to keep putting my hand up and never winning, but them’s the breaks.

As someone who’s competed at a national level as an athlete, I know what mental stamina it takes to just keep going in the face of frustration, exhaustion or disappointment.

So I really find it sad and surprising to see how fragile some young women are in the face of fairly standard forms of bullshit — sexism, chauvinism, rejection.

Criticism.

They freak out when people don’t admire their work or quickly promote them or don’t answer their emails quickly or don’t “like” their posts on social media.

Toughen up, buttercup!

I was sent off to boarding school at the age of eight, surrounded night and day by strangers, a place where comfort was elusive, at best. So maybe this is just a habit learned early.

I’ve been fired from jobs. I’ve been mercilessly bullied, in high school and in several workplaces. I’ve survived divorce, four orthopedic surgeries within a decade, criminal attack.

25 publishers said no to this one, too!

25 publishers said no to this one, too!

Both my books, both well-reviewed, were rejected by 25 publishers apiece before they finally found a home.

Whatev.

To some people, I appear mean and impermeable. I’m neither.

But I do know how to armor up.

How many things can you do well at once?

How many things can you do well at once?

It’s an essential skill for anyone who hopes to thrive professionally, and, often, personally. It’s essential to anyone doing creative work, whose income relies on the subjective opinion of others.

Oh, yeah…like…everything.

Here, from the brilliant blog Brain Pickings, is a post about Henri Rousseau, the French painter who worked as a toll collector, taught himself to paint and was nastily dismissed for decades. Without his persistence, we wouldn’t be able to enjoy his gorgeous, complex and mysterious paintings.

Are you mentally tough?

The tribe meets…

In behavior, blogging, books, business, culture, education, journalism, work on May 4, 2015 at 3:32 pm

By Caitlin Kelly

The late, great NYT writer David Carr, a lively and funny speaker at many such events

The late, great NYT writer David Carr, a lively and funny speaker at many such events

1. A unit of sociopolitical organization consisting of a number of families, clans, or other groups who share a common ancestry and culture and among whom leadership is typically neither formalized nor permanent. 

Whether you write poetry, fiction, journalism — or unanswered emails — writers’ conferences are the place where the tribe finally meets.

In the past few weeks alone, there’s been AWP, the AHJC, The Washington Independent Review of Books and ASJA.

You might be a high school student trying to choose a college writing program, or her mother, seeking advice after decades of experience, like the Texas woman I mentored.

You might be a Toronto tech writer teaching us all how to use Twitter by tweeting with a few astronauts in the International Space Station.

You might be a legendary biographer telling us how gender affects your choices.

Legendary celebrity biographer Kitty Kelley and I at a recent books festival in Bethesda, Maryland, where we were both speakers. She was so much fun!

Legendary celebrity biographer Kitty Kelley and I at a recent books festival in Bethesda, Maryland, where we were both speakers. She was so much fun!

We meet to compare scars — rejected manuscripts, lousy agents, silent editors, killed stories, the-fellowship-we-didn’t-win (again!).

We meet to celebrate triumphs — the fellowship finally won, the grant, the residency, the award(s), the teaching position(s.)

We meet to fiercely hug people we’ve only spoken to, for months, maybe years, by email or Skype or in writers’ online groups.

We meet to learn how to (better) use social media, how to conduct research more effectively, how to sell to trade magazines, how to avoid being sued and having to sue a deadbeat publisher.

We meet to hear how to win a fellowship that, as one dear friend said so well, will pay us more to not write a word for a year than a year’s hard work writing.

We — professional observers — get to see who arrives wearing cowboy boots or a very large hat or a silk floral dress.

We — paid to listen carefully for our living — hear who offers a loud monologue to a polite-but-bored fellow writer.

Like every ambitious professional — whether 10 minutes into their career or decades — we’re all eager to learn new skills and polish the ones we have. We want to hear what the latest technology tools can do to help us work better/faster/more efficiently.

My first book

My first book

It is a very small world, and one where an incautious word chattered in a hallway, or over lunch or in the ladies’ room, or tweeted in haste, can haunt you years later.

A powerful player who shared my lunch table in Bethesda a week earlier — where I spoke on a panel at the Washington Independent Review of Books meeting — passes me in the Manhattan hotel hallway a week later at the annual conference of the American Society of Journalists and Authors, which just ended and which I also attended.

A writer who moderated a panel in Maryland now sits as an audience member in Manhattan.

My story in July 2014 Cosmopolitan (U.S. edition)

My story in July 2014 Cosmopolitan (U.S. edition)

The rooms are perfumed with that writer-specific blend of insecurity/ambition/ego/nerves/excitement/hope/dread/fear…

We’re bound to — as I did — run into the woman whose fellowship I have applied to three times (so far) but never won.

We’re bound to run into the younger writer we taught or mentored whose career has sky-rocketed while our has not — offering them, our brightest smile tightly fixed, our congratulations.

We’re bound to run into a colleague we love and admire who finally, deservedly, got a fantastic fellowship — and the one we’ve loathed for years now crowing over her six-figure advance and/or annual income.

Like other creative fields — acting, art, film, dance — there is no level playing field. Even if we never publicly acknowledge it, we all know it; talent does not guarantee financial success. Hard work may never produce the results — prestige, respect, national attention — some of us so crave.

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People you love personally may flail for years creatively while people you find socially vile thrive and chest-beat via social media to remind us all how amazing they are.

All the academic credentials — the costly BA, MFA, even (maybe especially), the Phd — can’t protect a writer from a book that just doesn’t find a publisher or fails to net glowing blurbs or reviews from the right people.

The tribe knows that.

You can, always, hide deep within its folds.

The writer’s life — MIA sources, LOIs, the quest for ideas

In behavior, business, culture, journalism, Media, news, US, work on April 7, 2015 at 12:11 am

By Caitlin Kelly

The New York Times newsroom

The New York Times newsroom

As some of you know, I make my living as a full-time freelance writer, with work published many times in The New York Times, in Marie Claire and Cosmopolitan, and on-line for Quartz, Rewireme.com, Investopedia and many others.

Samples of my work are here, if you’re interested. I’m always looking for new clients!

The first quarter of 2015 has been seriously weird.

While in England in early January, I reported two fun stories for Our Minutes, a website devoted to watches. I also went out to High Wycombe, a suburban town 45 minutes from London, to report on a well-established social service organization, one that their major funder considered extremely innovative. I spent a full day there and interviewed six people, plenty of data for an 1,800 word story.

This was to have been my first piece for a major international magazine. A big deal. A chance to impress a new client.

The editor, as is typical, had a few questions after reading my story, which I sent along to my sources. They failed to answer two of them — so I persisted.

Silence.

Multiple emails and phone calls went un-returned. This was a bizarre first for me in 30 years of journalism.

I finally emailed their funder, reluctant to embarrass the group, but stymied.

They had shut down.

BUSINESS OF FREELANCING

That would have been difficult and unlikely enough, had a similar thing not happened a month earlier with a different story, a long (3,500 word) feature for a major American women’s magazine. I’d spent weeks on it, eight hours alone with the profile’s subject, a woman with a long and impressive track record in her field. I’d spent more hours interviewing a dozen of her family, friends and colleagues.

The editor liked my first draft and we were set to start on revisions when I saw a story about the woman in The New York Times — being investigated by the mayor for an ethical breach.

Boom! That story?

Dead — in magazine parlance, literally, killed.

I was, as is only fair, paid in full for my work; I can’t control the ethics or behaviors of the people I cover. I choose people and groups with a proven track record. I’m neither naive nor gullible.

But this? Two stories exploding in two months, both before (thank heaven!) publication?

Now I wonder how much tougher I’ll need to be with every single person, company and organization I think is worth covering.

I interviewed 104 people for this book -- all original interviews. Yes, they're real people!

I interviewed 104 people for this book — all original interviews. Yes, they’re real people!

For someone who — like Scheherezade — stays alive only by telling story after story — this is a daunting prospect.

I’m not sure what’s happening these days, but wrangling sources — i.e. finding real people to talk to me and be quoted and/or photographed for a story — is getting tougher. Even those who agree tend to disappear on deadline. Failure is not an option! Without sources, I have nothing to write, sell and get paid for.

People who fantasize about freelance writing full-time picture a life of ease — up at the crack of noon, Auntie Mame-style, noodle about, make some calls, write something the editor loves, prints and promptly pays for.

Riiiiiiight…

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I enjoy what I do, but it is, always, a hustle: for new clients, for more work from existing clients, finding interesting stories to tell, finding sources willing to speak on the record.

The Times, for years an anchor client of mine, recently severely slashed its freelance budgets, cutting loose several people with columns that had run there for years.

So I’ve been sending out LOIs — letters of introduction — letting editors who don’t know me or my work know that I’d love to work for them.

The problem?

Pay rates can be laughably low for even the most august and putatively well-off, so when they write back, (if they do), you discover, for example, that Harvard’s alumni magazine offers — wait for it! — 50 cents a word.

That’s $500 for 1,000 words, a story that would pay $2,500 from a Conde Nast publication, possibly even more.

Harvard’s current endowment? $36.4 billion — as of June 2014.

You have to laugh, really.

Then move on.

My story in July 2014 Cosmopolitan (U.S. edition)

My story in July 2014 Cosmopolitan (U.S. edition)

One of the interesting challenges of writing journalism is that of playing man-in-the-middle — finding and wrangling good sources while also pleasing your editor(s.) Writing skills matter, of course, but terrific people skills, the willingness and ability to negotiate diplomatically for everything from contract terms to whether someone is on or off the record, are also paramount.

When these two stories headed for the delete pile, I kept my editors in the loop every step of the way to let them know this might happen.

Personally, I was deeply embarrassed, worried, stupefied by my hard work simply going to waste through no fault of my own. But I couldn’t just focus only on my many feelings — these editors have magazines to fill, deadlines to meet and demanding bosses of their own to please.

When you work alone at home, year after year, often never even meeting your clients face to face, it’s too easy to forget that you’re part of a team, only one link in the editorial supply chain.

Writing journalism means remembering that you’re one domino in a long line — and if one falls, others will as well.

If you’ve been following the Rolling Stone debacle (?)…

It all begins with trust:

— trust that your sources are being truthful

— that they (if you’re interviewing by email) are in fact the people you think they are

— that you, the writer, have done your due diligence and aren’t handing over a pack of lies to your unwitting editor.

It’s a big responsibility and one I never take lightly. At lunch a few years ago with a fellow veteran, we discussed the very few times we had made an error in our work — and how physically ill it made us feel. If you’re not a perfectionist, this isn’t the job for you.

Here’s a recent popular post I wrote about this life.

Millennials want free news — so who’s going to pay for it?

In business, culture, journalism, Media, Technology, television, work on March 22, 2015 at 11:42 am

By Caitlin Kelly

The late David Carr, NYT media columnist, dead at 58

The late David Carr, NYT media columnist, dead at 58

From the Nieman Lab:

In addition to the broader survey data, researchers did deeper interviews with 23 millennials in three different locations around the country. Those interviews revealed a reluctance among some interviewees to pay for news online.

“I don’t think you should pay for news,” Eric, a 22-year-old Chicagoan, said. “That’s something everybody should be informed in. Like, you’re going to charge me for information that’s going on around the world?” And then there’s 19-year-old Sam from San Francisco: “I really wouldn’t pay for any type of news because as a citizen it’s my right to know the news.”

A sample of 23 is small and not, per se, worth commenting on, but the larger report is well worth a read if you’re at all interested in the current production and consumption of news; as a career journalist, I am!

It’s no secret that journalism is in deep trouble a period of disruption as digital media have claimed readers and advertising dollars from print, whether newspapers or magazines.

In the year 2008, 24,000 journalists lost their jobs, (I lost mine in 2006), and many of them left the industry for good, fleeing to new careers if they could find one.

The New York Times newsroom

The New York Times newsroom

In nine days, my husband leaves his workplace of 30 years, The New York Times. He has loved it and is leaving by choice, having accepted a buyout package that will never again be as generous, and one we need to secure our retirement.

He’s had an amazing run — including photographing two Olympics, (Atlanta and Calgary), three Presidents, multiple Superbowls and the end of the Bosnian war before working another 15 years as a picture editor inside the newsroom.

While he is retiring from the Times, he’s now seeking a new full-time position as it’s another decade before full-time retirement is an affordable option for us.

As two journos who’ve been doing this work since we were undergrads at college, (he in New Mexico, I in Toronto), we know what it still takes to produce quality journalism:

Money!

Talent

Software developers and designers

Time (to find and develop deeply reported stories)

A skilled team of tough editors — copy editors, section editors, masthead editors, photo editors

Photographers

Graphic designers and page designers

Reporters

Columnists

Paying subscribers and advertisers

Several major newspapers, as the Chicago Sun-Times did in 2013, have actually fired their entire photo staff and either relied on readers to submit their images or asked their writers to snap pix with their cellphones and/or shoot video while out reporting.

Madness. (Cheap, affordable, looks great to the bean-counters.)

The Paris Unity March, Jan. 11, 2015, which I attended and reported on here at Broadside

The Paris Unity March, Jan. 11, 2015, which I attended and reported on here at Broadside

One of the sad truths about technology is that it offers the misleading illusion of ease — i.e. ready access = skill.

Nope.

Thousands of people now style themselves as writers and photographers simply because they can hit “publish” on their home keyboard or snap some cellphone pix and upload them to Instagram.

It’s a fallacy, and one that journalism doesn’t help by keeping its production line, and the costs of hiring and retaining quality, essentially invisible to its consumers.

Do you trust the media? Should you?

Do you trust the media? Should you?

I think most of us realize that the steak we eat or the car we drive or the table we sit at are all products of a long production line of design, growth, production, manufacturing and distribution. We know they are businesses whose role is to earn profit.

Not so much for the naive/ignorant who think “news” is something that magically just appears on their Twitter feed or Facebook pages.

But the move is toward mobile consumption of news, as this 2013 Poynter Institute report explained:

This is why news organizations should shift to a mobile-first approach immediately. This doesn’t mean we ignore the desktop, but prioritize mobile over it — make mobile the default everything. When brainstorming a new product, start with a phone or tablet design and work backwards to the desktop. Set performance goals based on mobile performance over desktop. Conduct research that emphasizes mobile over desktop behavior. Put mobile numbers at the top of analytics reports. Compare competitive performance on mobile numbers first, desktop second. We need to immerse ourselves in devices and become a student of the industry…

Above all, we need to invest and experiment like never before. Whatever you’re spending now, triple it.

“When the Web was new, many of us went online with creativity and energy,” says Regina McCombs, who teaches mobile at Poynter. “Now, faced with even bigger potential and pitfalls for developing — or losing — our audience, most of us are getting by with as little investment as we can. That’s scary.”

Voters, readers, viewers, listeners, the curious and engaged — in order to learn what’s happening in the world, whether in our town or 12 times zones distant — still need smart, tough, skilled, disengaged, (i.e.  as objective as possible), trained and ethical reporters with boots on the ground.

Noooooo. Don't take my job away!!!!

Noooooo. Don’t take my job away!!!!

While the Associated Press is now using robots to write sports and business stories, many of us still want our news, whether consuming or producing it, to come from real people with real editors who will question their facts and assumptions hard before publication or broadcast.

In an era of racing to clickbait, it’s even more essential — (she harrumphed)–  to have some clear idea where the “news” is coming from and through what lenses and filters.

Here are six ways that digital journalism differs from print, from Contently; one of them, written with chilling casualness, by a young digital journalist:

The sourcing requirements for print outlets can be so stringent that I often joke a print writer must quote a professional astronomer before claiming that the sun will rise in the morning. Yet online, authors are commonly allowed—and even expected—to exert their own authority. And even when they cannot claim to be experts, many bloggers use their inexperience as a way to write from the perspective of a novice.

Again, this comes down to speed. Online writing has such different sourcing standards than print because it’s much easier to hyperlink to source material instead of explicitly attributing and fact-checking information.

The bold face above is mine — this is exactly my point.

I have zero interest in the “perspective of a novice”, for fucks’ sake.

On Isis? On the economy? On climate change?

And fact-checking? Yes, I want that, too. (Many of my magazine pieces are still subject to independent fact-checking.)

“Free” or cheap news doesn’t mean, or guarantee, excellent.

 

 

 

 

Cotton years, cashmere years — what full-time freelance is really like

In behavior, blogging, books, business, journalism, work on February 17, 2015 at 1:04 am

By Caitlin Kelly

The New York Times newsroom

The New York Times newsroom

Many of you have — or want — a full-time job. One with paid vacation, benefits, a boss, colleagues. Maybe an office of your own.

But one-third of Americans are now working as I do, freelance, temp or on some sort of contract. At tax time, we look forward to a thick stack of 1099s, the forms sent to us (and the IRS!) by every client who we billed for more than $600 per job. We can also claim a raft of business expenses as deductions, from car repair to a new computer to travel to a distant conference.

I recently spent four weeks in Paris and London; while in England, I reported three stories. I plan to write off my airfare and some of my costs as well as I clearly produced paid work while there.

My last staff job was working as a reporter for the New York Daily News, the sixth-largest newspaper in the U.S. I had a big laminated press credential I wore around my neck on a metal chain. It showed everyone I was one of the cool kids, working press conferences and stake-outs and racing every day, sometimes physically down the street, to beat reporters from the New York Post and New York Times; (they always showed up wearing silk and linen — starting Times salary being a cool $90,000.)

I enjoyed having a paycheck, the job less so. I was let go in June 2006 and have been full-time freelance ever since, a sort of work I had done many times before then as well. I apply occasionally for a full-time job but my heart isn’t really in it; I’ve already worked for three big daily papers and had the most fun there one can have and get well-paid for it. (As many of you know, the newspaper industry these days is about as steady and viable as a whaling ship fleet.)

I wrote about my trip to Corsica for The Wall Street Journal

I wrote about my trip to Corsica for The Wall Street Journal

But freelancing is a way of life that some people just aren’t cut out for.

How about you?

You must hustle every single day. If you slack off, you have to hustle twice as hard (vacation, illness) to make up for lost time

Clients come and go: editors get fired, move to Thailand or Berlin, take maternity leave and don’t come back. Entire magazines shut down overnight. Relying on a steady set of clients means you better have a lot of them. I see them like a pack of sled-dogs — you need a bunch of them, all pulling hard, in case one goes down or gets injured.

You have to be self-reliant. Tech support? Supply closet? Training sessions? Hah

You’re the CEO, CIO, CTO, CFO, R & D, sales, marketing, distribution, payroll and the janitor. No one is standing by to help you so it’s up to you to find, create and nurture those relationships. You also need to set aside some of your income for this stuff.

Nope! Not til the workday's done

Nope! Not til the workday’s done

Working alone at home requires self-discipline

No one cares if or when you clock in or out. No one cares if you sell a thing. It’s all up to you! But, on the other hand, no one is standing in your way if you decide to double or triple your income this year — a feat all but impossible in any staff job. Your earnings are up to you. But you have to put your bum in the chair and get on with it. I’ve only turned on the television in working hours during major news events, and now just check Twitter instead.

Your networks will save you, time and time and time again

Paradoxically, you’ll need other professionals in your life far more as an independent worker than you probably ever did in a staff position. Whether you need advice on contracts or rates or how to handle a PITA client, you’ll need to find, join and nurture a wide range of professional networks so you’ve got access to people you can trust when you need their help. You also have to give it! I belong to more than four separate writers’ groups — one with 2,300 women writers in it — and check in with them daily. I find new markets, ideas, insights and offer my advice when possible; what goes around comes around.

My desk, in the corner of our living room

My desk, in the corner of our living room

Social media matter more than ever

You need to find sources, fast. You need advice, fast. You need to boost your brand’s visibility. Your new book needs thousands of eyeballs. Your networks will come through for you — if you’ve been a good egg for them as well.

Mentor whenever and wherever possible

The freelance world is filled with clueless, helpless newbies. They can suck you dry! Give them your help when you can; charge for your expertise the rest of the time. (I coach, $200/hour.)

Stay healthy!

Making time for regular exercise, social events, lots of sleep and healthy food choices will keep you ready to work hard. I work a standard six to eight hours a day, five days a week. I very rarely allow work to leak into my nights and weekends. Yes, that lowers my income. It also reduces my stress!

My story in July 2014 Cosmopolitan (U.S. edition)

My story in July 2014 Cosmopolitan (U.S. edition)

Have little to no debt, low overhead and a cushion for slow payments

The hardest part of freelance? Not finding work or clients. If you have skills, charm and hustle, you’ll find them. But even the biggest — sometimes always the biggest! — can take months to pay you. In the meantime, you still need food, rent, gas, health insurance, haircuts. A life! I have a $16,000 line of credit through my bank and two low-interest credit cards. But I never work without a contract and insist on payment 30 days after receipt of invoice.

Forget the word freelance. You run a small business

Too many people fantasize wildly about the incredible freedom they’ll have once they work for themselves. Yes, you will. But the romance fades mighty fast when your payments are months late or your work dries up (see: cotton years) or you end up, as I did in March 2007 for three days, in the hospital with pneumonia — from overwork and exhaustion. You must decide on your income goals and do everything in your power to make them real. It’s not a cute hobby working from home. It’s a business.

Your business!

Does freelancing appeal to you?

 

 

 

 

 

10 must-dos for freelance writers

In behavior, business, culture, journalism, Media, work on November 23, 2014 at 2:18 pm
By Caitlin Kelly
I've been writing for them since 1990

I’ve been writing for them since 1990: sports, business, real estate, you name it!

A few thoughts — I have been fulltime freelance, (this time, have done it many times before for years on end), since 2006; I live in the spendy NYC suburbs. I write for a wide range of publications, from The New York Times to Cosmopolitan, Marie Claire, More and websites like Quartz.com and Investopedia. (I also teach freelancing, writing and blogging, privately to individuals.) Samples and rates here.
I won’t talk here about your need to be a great writer or boost your “brand” but the array of other skills you also need to succeed in a highly competitive business.
A few thoughts:
1) If you’re simply not making enough money to meet all your costs, (and save money as well), take on part-time work and make sure you remain solvent by so doing. Babysit, tutor, dogwalk, retail — do whatever it takes to keep your credit score stellar and your bills paid, always, on time.
I took a part-time retail job in Sept. 2007 when the recession hit hard and stayed in it for 2.5 years until I had replaced that income and doubled it (monthly); people (i.e. ego-threatened writers) kept saying to me (since my previous job had been as a NY Daily News reporter)…”Oooooh, I could never do that.” Oh, yes you could. Get over yourself and make the money you need. Your landlord or mortgage company couldn’t care less if their payment money comes from the NYT or from….anything else. And, oh yeah, that grueling, low-status, low-wage job experience became my well-reviewed NF book , “Malled: My Unintentional Career in Retail” and won me a TV option from CBS for a sitcom.
malled cover HIGH
2) See point one — you never know what will happen if you dare to step off the well-trodden and safe/comfy path of: “I’m a freelance writer.” Detach your ego and status anxiety from your income, always. Yes, of course, be excellent, but do whatever work you take on to the best of your ability. Excellence shows and people appreciate that.
3) Do everything you can to separate yourself from the pack. There are thousands of us; one “secret” women’s writing group I belong to online has — (yes, really) — almost 2,000 people who self-identify as freelance writers. So figure out what you do better than anyone or more quickly or more efficiently (not more cheaply!) and seek out clients who really value those skills and will pay you well for them.
I speak two fluent foreign languages, have published my photos in major media, and have no kids or pets and have been to 39 countries, often alone — so I can travel easily and work in other languages. Many people can’t or have never done so. That wins me good work.
4) Be a human being. When possible, get to know your clients/editors as people — they, too, have pets and kids and birthdays and illnesses and surgeries. Send them nice cards and/or flowers. Check in with them every few months, and just ask “How’s life for you these days?” I did that for one editor facing very serious illness, someone who had not assigned me work for several years and I wondered if she ever would again. She did. I would have done this anyway. Your clients are just as human as we are; in other words, create and nurture your professional relationships with care and sincere thoughtfulness.
5) Don’t expect (too) much too soon. By which I mean, get a very clear sense of your current and true market value and work from there. Just because you want to be in a Big Name Magazine right now doesn’t mean you’re ready or the editor agrees. Ambition matters, but realism and a little healthy humility also have value, (says this native Canadian.)
6) Be positive, upbeat, friendly and confident. The economy is still shitty and shaky for many people and working with someone smart, capable and who will not let them down — no matter what! — is appealing to clients, some of whom may, realistically, fear losing their jobs if you screw up.
7) Live as low/cheaply as you possibly can. The less overhead you carry, the more creative freedom you have to take on and do interesting work more slowly — i.e. work of serious long-term value, not just buying this week’s groceries.
I learned how to canoe at camp -- useful when we went to Nicaragua

On assignment this year in rural Nicaragua

8) Reach out for new non-journalism opportunities, every day: online, by phone, through social media, at events. Two of the most life-changing, fun, challenging and well-paid opportunities for me in 2014 came because I simply took a chance and reached out (i.e. cold-called) two major organizations I never thought might welcome my skills. They did and I’ve never been happier as a result. Just because we’re “freelance writers” doesn’t mean we only have to work for really crappy pay from struggling/cheap media companies.
9)  If you keep comparing your income to the Big Stars making Big Bucks, you’ll die. Just focus on what you can do, well and consistently. There is always going to be someone making a lot more $$$$ — and crowing loudly and tediously about it. Just do great work!
photo(31)
10) Have fun and take very good care of yourself — go for long walks, alone or with your dog or a good friend. Get plenty of deep sleep, including naps. Go see a movie or spend an afternoon at a gallery or museum. Eat your vegetables! Being a freelance writer can be terrific, but also lonely, isolating and wearying, leading to burnout. This is a sort of job that requires mental, physical and emotional stamina. Rejection is normal. Get over it!
Want to learn more? Want to boost your your freelance income?

 

How to survive the world of work? Develop “individual economic resilience”

In behavior, books, business, culture, journalism, life, Media, Money, photography, work on November 22, 2014 at 12:24 pm

By Caitlin Kelly

I still write for them, but for how much longer? Big changes ahead for that paper...

I still write for them, but for how much longer? Big changes ahead for that paper…

Here’s an interesting piece from Quartz.com — a site I’ve written for — about the three essential skills we’ll need to survive the world of work:

The way that work looks, feels, and functions is in the midst of a dramatic shift. Every time we have gone through a major shift in work in the past, we have had to learn new skills to support it. We had to learn the work of agriculture. We had to learn how to work on an assembly line. We had to learn to use typewriters and fax machines.

So the question now becomes, what do we need to learn that will help us thrive in this new world of work today and ten, 20, 30 years from now? From my experience, I see three of the main categories of skills as: problem solving, technology, and self-management.

To which I say — with all due respect — Duh!

At the turn of the 19th century it was the captain of a whaling ship or a carriage driver who had to re-invent immediately as technology changed around them, no matter what their past achievements.

Today, anyone working in what’s quaintly called “legacy media” — i.e. print — is learning to pivot as fast as they possibly can, regardless of their awards, education, age or level of experience. Anyone with enough years and income to completely re-train or upskill is doing so. Those of us with an antipathy to the costs and time demanded to re-credential more formally are tap-dancing quickly.

BUSINESS OF FREELANCING

In this respect, I feel fortunate to have grown up in a family of full-time creative freelancers. My father made documentaries, feature films and television news shows for the BBC, CBC, Disney and others. My late stepmother wrote and edited television dramas and my mother was a print writer, editor and broadcast journalist.

No one ever had a pension to look forward to; negotiating for our full value was standard operating procedure, with agents and accountants a normal part of worklife. We never relied on anyone to “take care” of us financially, so I learned to be really cheap frugal with my income and save as much as possible.

I started my writing career with — yes, really! — a manual typewriter and an answering service. No internet, no Google, no email, no Twitter or Facebook.

I had to develop my “individual economic resilience” while still in college, as my freelance photo and writing work put me through it and paid my bills.

I’ve had, and sometimes really enjoyed having, a steady and healthy paycheck. But I’ve been laid off and I’ve been fired — losing that income overnight, sometimes with no warning.

Full-time freelancers learn how to manage money, or quickly flee self-employment, but learning those three skills is second nature by now. Any freelancer unable to create and sell their skills, over and over, raising their rates whenever possible, is not someone with IER. It comes with the territory.

Having said that…

images-3

A few thoughts on IER:

— How deliciously laissez-faire capitalist! We’re all just “units of labor”, individual mini-cogs in the enormous and rapacious machine of capitalism — hire/fire/repeat.

— How utterly American this is! Cooperation? Co-working? Finding shared solutions through a sense of solidarity with other workers? Snort! Every man for himself, boys  — and devil take the hindmost.

— Can you say “union”? Of course you can’t! Now that American unions are the smallest and weakest in decades — 7 percent private sector and 11 percent of the public sector — it’s a foregone conclusion that The Man owns us, leaving each of us to fight individually for what we feel (or do!) deserve in return for our skills.

— Can you say “confidence?” If not, kiss your ass goodbye. It take some serious chutzpah; (see that soothing phrase above “self management”) to know when, how and how hard to push back against your freelance clients or full-time employer for better wages and working conditions. In a crappy economy, millions of us have lost our jobs, our former earning power and our nerve.

 My biggest problem — the same one faced by millions of American workers in age of record corporate profits?  (See: “problem solving”?)

Stagnant wages.

From the Nov. 14 edition of The New York Times:

“We are adding jobs, but it is still a wageless recovery,” Elise Gould, an economist with the left-leaning Economic Policy Institute, said, adding that average hourly earnings rose only 0.1 percent in October after no gain in September. “The economy may be growing, but not enough for workers to feel the effects in their paychecks.”

The story received 410 comments, such as:

Joining this story with last week’s about fast-food workers in Denmark earning $20 per hour is an illuminating cultural history lesson. Many of the recently hired workers in the U.S. story are part-timers with no health insurance who are earning below the poverty level. In Denmark, the common interest in maintaining a society that offers a living wage to workers has created a higher scale. While the employers in Denmark are willing to make a little less profit than their U.S. counterparts, they still do make a profit, which combined with the vitality of a work force of decent wage earners pays dividends across the whole society. It’s a matter of choice. In the U.S., maximum profit at all cost rules the land and the workers suffer.

How’s your IER?

A brave freelancer, Jian Ghomeshi and what happened next…

In behavior, business, Crime, culture, entertainment, journalism, life, love, Media, men, women on November 1, 2014 at 11:59 am

By Caitlin Kelly

reciva_net_radio

Some of you — radio listeners and/or former fans of Canadian broadcaster Jian Ghomeshi — are aware of a huge scandal that is now engulfing this once glittering star in Canada’s media firmament.

Here’s the latest from the Toronto Star:

The CBC fired Jian Ghomeshi after seeing “graphic evidence” for the first time last Thursday that Ghomeshi had “caused physical injury to a woman,” the CBC said an internal memo sent out Friday.

“At no time prior to last week was the CBC aware that Jian had engaged in any activities which resulted in the physical injuries of another person,” the memo states.

After seeing this evidence, the public broadcaster took “immediate steps to remove Jian from the workplace and terminated his employment on October 26.”

“After viewing this graphic evidence we determined that Jian’s conduct was a fundamental breach of CBC’s standard of acceptable conduct for any employee,” the memo states. His conduct “was likely to bring the reputation of his fellow employees and CBC into disrepute and could not be defended by the CBC.”

Led by Toronto freelancer Jesse Brown, whose work is crowdfunded, the revelations that Ghomeshi, whose warm and gentle style brought many celebrities to his arts and culture show, “Q” is in fact — allegedly — a brute and a creep have stunned many. So far, nine women have now come forward to tell their tales of abuse at his hands.

Here, from Toronto Life magazine:

What were the roots of the Jian Ghomeshi story, and how did you become the first journalist to tackle it?
It started when I was approached by a young woman. I investigated independently for some time—a few months—and I found a number of other people making accusations. I put together the stories as best as I could, and I had extensive conversations—hours and hours—with these women, and I verified aspects of their stories.

What was it like for you when you started to realize that the story was getting so huge that you might not be able to do it by yourself?
I got advice from a number of libel and defamation attorneys. Originally, I was very eager to report the story myself. I have my own journalistic standards as to what would make this story newsworthy, and it met those standards completely. But I’m not a legal expert, so I wanted to know what could be done to make this bulletproof against a libel claim. What I was told, in no uncertain terms, is that there was absolutely nothing I could do. There were many things I could do to make the story stand up in court, but there’s nothing I could do in my journalism to stop me from getting sued. That’s why news organizations have this thing called libel insurance, which I didn’t even know about at that point. One of my attorneys suggested that I partner up with a newspaper. I’ve been very vocal about my opinion that the news media is not doing its job aggressively enough, but one news organization, if I had to pick one, that was very interested in investigation and breaking stories, and had shown some balls in recent years, was the Toronto Star.

Was it frustrating for you that you couldn’t break this story by yourself?
Once it crossed the threshold for me that this was absolutely a valid news story, it was frustrating for me not to be able to publish, yeah. But even though I had no concerns about the legitimacy of this as a news story, I had never reported a story like this. These allegations are very serious, and there’s a responsibility to do this exactly right. And there’s a responsibility for my sources, because if I had published this on Canadaland, it would have been very easy to tar me and smear me as some scurrilous independent blogger. When I took my ego out of it, I realized that the best thing I could do for this story and my sources was to work with an established brand and a trusted reporter like [Toronto Star investigative reporter] Kevin Donovan.

I worked for Mike Cooke, editor of the Toronto Star, at two other newspapers, and know his penchant for investigative work, so it’s not surprising that he took this on, with Brown — as Brown was terrified of the legal (i.e. a costly lawsuit against him) ramifications of going after so public and lauded a person on his own.

I grew up and started my journalism career in Toronto, so I am also especially interested in what happens there in journalism.

Here is a difficult-to-hear (TW) 12-minute CBC radio interview with a woman who says she went on two terrifying dates with Ghomeshi.

Here’s a video interview with a fellow broadcaster from the Toronto Star who went on a date with Ghomeshi:

“He never indicated that he would hold me by the throat.”

 

 

 

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