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Posts Tagged ‘Freshly Pressed’

Want to blog better? Try these 5 tips — and take my webinar!

In behavior, blogging, culture, journalism, Media, Technology on January 27, 2015 at 12:46 pm

By Caitlin Kelly

Use your blog to capture and describe history -- like this Paris Unity March, Jan. 11, 2015

Use your blog to capture and describe history — like this Paris Unity March, Jan. 11, 2015

Broadside now has more than 13,000 readers worldwide, and adds new followers daily.

Thanks!

I enjoy blogging and really enjoy the wit and wisdom of those who often make time to comment — ksbeth, modernidiot, ashokbhatia, rami ungar, kathleen r and others. It’s gratifying to converse globally with such interesting people.

I also teach others how to blog (and write) better…

Here are five of the 30 tips I share with the students in my webinar, “Better Blogging.”

I teach blogging at Pratt Institute, a private college in Brooklyn, and love helping others to achieve their goals.

Broadside, almost six years old and with more than 1,700 posts, has been Freshly Pressed six times and cited for its “signature clarity and wit” by this fellow blogger, writing on multi-topic blogs.

I offer my webinar scheduled at your convenience; paid via Paypal, it’s $125 for 90 minutes via Skype or phone which allows time for your questions as well.

I also do individual coaching at $200/hour, with a one-hour minimum; please email me at learntowritebetter@gmail.com.

photo(6)

Use photos, videos, drawings — visuals!

I wish more bloggers consistently added quality visual content to their posts. Often, a well-chosen, quirky or beautiful image will quickly pull in a curious reader.

Every magazine or newspaper, and the best blogs and websites, uses illustrations, maps, graphs and photos — chosen carefully after much internal debate by skilled graphics and design and photo editors and art directors, each working hard every single day to lure us in.

A sea of words is both daunting and dull. Seduce your readers, as they do.

Think like an editor

When you write for an editor, (as every journalist and author does), your ideas, and how you plan to express them, have to pass muster with someone else, often several. Their job is to ask you why you think this story is worth doing, and why now. (Just because you feel like hitting “publish” doesn’t mean you should.)

Who is this post — and your blog — written for? Have you made your points clearly?

Would your next post get past a smart editor or two?

Your readers are busy, easily bored and quickly distracted

All readers resemble very small tired children — they have short attention spans and wander off within seconds. Grab them fast!

Woo me with a fab headline

Magazine editors sweat over coverlines, the teasing short sentences they choose to put on their magazine covers, hoping to make you buy that edition. Newspaper editors know they need powerful, succinct or amusing headlines to catch our eye and pull us into a story.

Have you ever studied some of the best heads? “Headless body found in topless bar” is a classic. This is an excellent headline as it immediately made me read the post — it’s bossy, very specific and focused on a place I know well. Sold!

Here’s a link to how to write great heads —  and another.

Break your posts into many paragraphs, and keep them short

Don’t force readers to confront a huge unbroken block of copy! It’s lazy and editorially rude. They’ll just click away, irritated. (I see this on too many blogs.)

HOPING WE’LL WORK TOGETHER SOON!

 

Life after being Freshly Pressed: tips, advice — and welcome!

In behavior, blogging, books, culture, journalism, Media on December 12, 2012 at 2:01 pm
English: Marie-Claire Heureuse Félicité

English: Marie-Claire Heureuse Félicité (Photo credit: Wikipedia)

Whew.

More than 5,000 views (in three days) later, and 532 likes, life here at Broadside is back to normal. It’s fun to be featured, but the Niagara of comments is overwhelming if — which I do — you try to reply to each comment and visit everyone’s site who “likes” a post and/or who signs up to follow this blog.

For those new to Broadside, welcome! It’s a bit like throwing a party, happy to see old friends, and finding 300 people you’ve never met in your living room.

I blog every other day, sometimes a bit more often, on a variety of topics, often on writing. I am happy to hear dissenting views, but won’t tolerate rudeness, to me or others here.

If you want to argue a point, cool! But please do it with wit, facts and intelligence.

Insults are a direct route to the trash bin.

For those of you new here, I hope you’ll visit the blogs of some of the regular commenters here, like Nigel Featherstone, a writer in Australia; MrsFringe, a snappy mom in Manhattan, Michelle, a feisty, fun mom in Minneapolis; Rian, an expat American in Vancouver; the witty C, who I hope to meet for tea in London, Elizabeth, who traded Atlanta for Cornwall mid-life and the loquacious Rami, a student in Ohio.

A few thoughts on being FPed and how to get there, which Rami asked me about. I’ve been FPed six times, which is crazy, but flattering. The posts were about everything from why we need to thank one another, the lost art of conversation, how to write better to this most recent, about women’s obsession with their bodies.

I’m Caitlin Kelly, a Tarrytown, NY-based career journalist who writes for a living, and have been doing so since 1978, so blogging comes easily to me. I write frequently for The New York Times and have written two well-reviewed books. I hope you’ll buy them, and spread the word if you like them!

“Malled: My Unintentional Career in Retail” has sold well; it’s the story of my 27 months’ working in an upscale mall, and includes interviews with dozens of others nationwide, from the CFO of Costco to a woman who’s 51 making $7.25/hr — with a master’s degree and $60,000 worth of student debt.

Retail is the largest source of new jobs in this economy. Terrible jobs!

Here’s a link to both…

I’ve also sold personal essays to places like The New York Times and Marie Claire, so I have some experience writing for an audience about things personal. My second book, a memoir of working retail, is also filled with personal detail, interwoven with dozens of interviews.

So…how to get Freshly Pressed?

Be consistent

Blog on a regular schedule. People who start to enjoy your work want more! It’s frustrating to find a terrific blogger but never hear from them. People have short attention spans. Don’t let ’em wander off.

Choose your tone

I think this is key. The blogs I linked to above each have a clear and consistent voice, some calm and meditative (Nigel and Elizabeth), some encouraging and upbeat (Rian), some funny and smart (C.) When FPs editors go looking for people to feature, they, too, need a good mix of voices. If yours isn’t clear and strong, your chances of being featured likely diminish.

Tags and categories!

Be sure you are adding these to every post.

Mix the personal with the universal

This is the toughest balance of all. Too personal is confessional and tedious. Too universal is too vague and no one can relate to it.

How about a call to action?

Several of my posts that have been FPed make clear I want readers to do something — Say thank-you! Start a conversation! Write better! They might not do any of them, but it’s clear what I want them to think about doing, at least.

What are people talking about?

Not the bloody Kardashians! But in a more general way, in the culture. It might be the U.S. Presidential election or Hurricane Sandy or unemployment or Christmas or Eid. People want to read something that’s current and meaningful to them.

Great headlines matter

Hard as hell to do well. Really hard. But the best posts draw in many readers with a funny, moving or quirky headline that make you want to read more.

Get angry!

One of the major changes I’ve seen recently in what’s featured on Freshly Pressed, (which I read every day), is their choice of material that’s more challenging and provocative, whether grief, divorce, politics. Women bloggers, especially, tend to be too polite. Say it loud and say it proud! What’s the point of blogging if you keep pulling your punches?

Read your competitors

This is pretty basic. If you really want your blog featured on FPed, you have to read at least some of what is chosen there to analyze what they’ve done so well. As a journalist and author, I read a tremendous amount, often envious of others’ clarity or turn of phrase. The only way to get better is to read the best.

Those of you who’ve been FPed — Rian, Michelle, others — what advice would you offer?

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