As Mark Zuckerberg awaited, hoodie-clad, today’s IPO of Facebook, The New York Times did an interesting dissection of the wise and powerful players who helped refine his thinking and strategy over the years, adding value to his vision and therefore adding value to today’s offering:
But Mr. Zuckerberg has also invested in a personal brain trust beyond Facebook’s headquarters in Menlo Park, Calif. He cultivated as advisers such tech giants as Bill Gates and Steve Jobs, as well as others as varied as Marc Andreessen, the co-founder of Netscape, and Donald E. Graham, the chairman and chief executive of the Washington Post Company.
One venture capitalist tells how, when he met Mr. Zuckerberg in 2005, the young man wanted more than the V.C.’s money. He wanted an introduction to Mr. Gates. (He eventually got one, on his own. Today, Mr. Gates regularly advises him on philanthropy and management issues.)
“What’s most interesting about Mark is how he developed himself as a leader,” says Marc Benioff, the chief executive of Salesforce, who has known Mr. Zuckerberg for years. “Not only did he have an incredible vision for the industry, but he had an incredible vision for himself.”
Here’s a fun post on a similar idea by a young Australian businessman, Jimmy Florida:
To make life really interesting a friendship group would have at least one of everything including a doctor, global wanderer, nutritionist, entrepreneur, writer, stripper, drug dealer, dentist, restaurateur, stock broker, accountant, recruiter, masseuse, farmer, banker, bum, blogger, athlete, celebrity, venture capitalist, monk, artist, politician, Chinese doctor, arms dealer, people smuggler, politician, and rock star – you get the idea. This mix would make for a hell of a dinner party and some great conversation!
Whatever you choose to call it — brain trust or friendship group or board of directors — everyone with a shred of ambition needs one. This can start as early as high school if you seek out and cultivate a few wise mentors.
No matter what you know or have studied formally, there’s always going to be a pile of stuff you don’t know, and may actually need to learn (let alone use or publicly discuss or present persuasively) within a few hours or days.
Then you need access people who know this stuff who will help you.
Unlike Florida, though, I don’t just turn to people I know socially. I’m completely fine paying people for their expertise and usually turn to those with excellent references from my posse; I write off their fees as a cost of running my business.
Until or unless you’ve amassed a ton of social capital, do whatever you need to get the smart advice you have to have.
In my 30+ years working as an author and journalist, here are some of those I’ve assembled:
I’ve been through seven. ‘Nuff said.
Useful for scaring the shit out of greedy lying publishers and others who’ve tried to stiff me out of fees they owed for work I completed under contract — and they reneged. It works. Also useful for reviewing the work of your agent(s.)
I was about to go on the Diane Rehm radio show, with 2 million listeners — live for an hour, with call-ins. No pressure! I spent two hours the day before with a speaking coach. Helped a lot. Here’s the transcript of that show. Here’s my coach, Christine Clapp. A lively and lovely young woman, she works in D.C. but can work with anyone anywhere via Skype. She’s great.
Whenever I or my husband feel like we’re hitting a wall, we give her a call.
I’ve done a lot of public speaking, teaching and TV. I also live and work in New York, where appearance matters a great deal. A reliable and affordable hair salon (I have two) is a must.
When my newest book, “Malled: My Unintentional Career in Retail” came out last April I was catapulted from home-in-sweats-world to being photographed for national media and being well-paid to speak at conferences and events all over the country. I needed a professional wardrobe, stat! I did something I’d never done before and it was wise indeed — I went to an upscale retailer, Neiman-Marcus, and threw myself (not literally) into the capable hands of the department manager. I felt fat, horrible, insecure. With calm, cool competence, he brought into the dressing room three dresses, two pairs of jeans and two sweaters. I bought everything! And when Marie Claire magazine asked me, with two days’ notice, to speak to their advertising staff — talk about fashionable women! — I felt completely confident and ready to rock.
Even New York dogs have therapists. If you can afford the help and need it, go! Nothing wastes more time and life energy than wallowing in misery and repeating self-destructive behavior patterns.
Book publishing PR experts
I have two dear friends who both work in publicity for major commercial houses. I’ve learned a lot from them that helps me position and sell my books.
After four (!) orthopedic surgeries since January 2000: both knees, right shoulder and left hip replacement this past February, I know a lot about PT. I like and trust my PTs and they’ve taught me a great deal about my body. I even wrote about them in The New York Times. You can do a lot of good for an aging/weak/injured body before and after surgery. You can even prevent it.
Who’s on your “board”?