Who’s buying clothes now anyway?

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I miss retail style! I miss shopping in person! These two stunning oversized pillows are on a bench in the Brown’s shoe store in Montreal.

 

By Caitlin Kelly

A recent story in The New York Times magazine asks if we’ll ever go back to buying fashion. With a global pandemic forcing us all (OK, those unselfish enough to stay out of crowded places full of other people) to stay home and work at home and look decent from the waist up for Zoom meetings, why on earth would anyone put on proper clothes not made of loose cotton or spandex?

Who’s even wearing a bra these days?

No high heels.

No pocket squares.

No suits.

No style?

Here’s a brand making clothes for people with no need to dress to impress:

On an average day, the brand — still in its nascent stage — sells 46 sweats. That day they sold more than 1,000. When they ran out of sweatsuits, shoppers moved through the T-shirts, socks and underwear. By month’s end, the brand’s sales were up 662 percent over March the previous year.

The day we met, April 24, was the highest-grossing day in the company’s history. A new shipment came in that morning and promptly sold out again. Entireworld had now grossed more in two months than in its entire first year in business.

 

Since early March, I’ve bought:

 

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— a pair of pale pink Birkenstocks and two other pairs of shoes

— five simple cotton T-shirts

— four bras and seven pairs of panties (most on sale)

— one vaguely dressy shirt

— a long navy blue shift dress (on sale!)

— a bathing suit (on sale)

— two scarves (my weakness!)

 

I actually bought everything but the underwear and bathing suit in a store, while masked, moving quickly, and with very few other shoppers in the store.

Like many others, I soon weary of online shopping.

From the Times story, and designer Marc Jacobs:

 

When asked about online shopping, Jacobs told Business of Fashion: “I love to go to a shop. I like to see everything. I like to touch it. I like to try it on. I like to have a coffee. I like to have a bottle of water. I like to get dressed up.” He raised his eyebrows for emphasis. “But ordering online, in a pair of grubby sweats, is not my idea of living life.”

 

Team Jacobs!

I’ve never been a big shopper but I miss the hunt, especially browsing through small/indie shops, the kind that line some streets in lower Manhattan.

I love to chat with the store staff, often the owner, enjoying their taste and editing.

Or did.

So many small businesses are going to die, or already have, so who knows who will make the cut?

Big/chain stores just exhaust me — too much merch, often badly made, standing in line (!) to pay. Not fun.

I also enjoy consignment and thrift shops, but in those places I really want to see and touch the quality.

I follow a few very well-dressed men on Instagram and really savor their sartorial choices.

I’ve always loved elegance and style: a well-cut piece of clothing, a gorgeous print, an interesting color. I lived for many years in Toronto, Montreal, Paris, cities with plenty of style, and pre-pandemic, was in Manhattan usually once a week —  and haven’t been there in seven months.

I really miss seeing other people well-dressed as well, gaining pleasure and inspiration from their choices — the suburbs offer very few of these, like the 50-ish woman I saw  recently wearing a white linen dress and carrying a brightly colored woven ethnic bag. That was a treat!

 

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I love the colors in this

 

So when I recently met a pal for coffee I made sure to wear some pretty clothes and the drop earrings Jose bought me in Santa Fe, coral and silver, and my yellow sandals and the brightly colored embroidered bag a friend brought me from Mexico.

It’s just too sad and too grim to never celebrate beauty!

With nowhere to go now, have you given up on fashion and new clothes?