Posts Tagged ‘Publishing’

My New York

In beauty, behavior, cities, culture, immigration, life, travel, U.S., urban life, US, work on August 21, 2015 at 12:49 am

By Caitlin Kelly

“On any person who desires such queer prizes, New York will bestow the gift of loneliness and the gift of privacy. It is this largess that accounts for the presence within the city’s walls of a considerable section of the population; for the residents of Manhattan are to a large extent strangers who have pulled up stakes somewhere and come to town, seeking sanctuary or fulfillment or some greater or lesser grail. The capacity to make such dubious gifts is a mysterious quality of New York. It can destroy an individual, or it can fulfill him, depending a good deal on luck. No one should come to New York to live unless he is willing to be lucky.”
E.B. White, Here Is New York

I agree.

The railings have lacy, gilded dividers and the diamond-like lights repeat in the exterior and hall interior

Lincoln Center, where I’ve been watching ballet for decades (and once performed!)

I arrived in New York, with no friends or family or job or connections here, just in time for the first recession in my industry, journalism. To find my first job here, (which I finally found through an ad in The New York Times), I made 150 cold calls to total strangers.

I cried a lot.

After a terrific few years working for major Canadian daily newspapers, it was rough on my ego, and my aspirations, to realize that what I’d accomplished meant nothing here because it hadn’t happened in the U.S., let alone within the city’s five boroughs.

I finally did find a position, as a senior editor at  a well-respected, now-long-gone monthly magazine called World Press Review, at a salary $5,000 a year lower than what I’d earned in Montreal two years before as a reporter for the Gazette.

Welcome to New York!

Who doesn't need a pop-up Building and a few taxis?

Who doesn’t need a pop-up Empire State Building and a few taxis?

Why did I want to move here?

I’d been visiting since I was 12, so it was not wholly unfamiliar.

My mother was born here and was married at St. Bartholomew’s, a huge Romanesque pile on Park Avenue, where her grandmother lived. I was legally able to move here from my native Canada because I obtained my green card through my mother’s American citizenship.

As an ambitious journalist, I dreamed of being published and by the major American magazines and book publishers I grew up reading — Vogue, Glamour, The New York Times. I also knew that sustaining a 30+ year career in Canada, with a much smaller set of professional opportunities, wasn’t for me; I’d feel bored and always have wondered, what if…

We've survived this...

We’ve survived this…

Reinventing my life in New York was hard!

In some ways, it still is. For every full-time job or freelance opportunity, there are hundreds of ferociously determined and well-prepared competitors. Socially? I still find it lonely, although I’ve made a few friends; people focus on their families or their work and have long, tiring commutes.

If you arrive here without one second of American education — especially elite feeders to the best jobs, like prep schools and the Ivy League — you arrive severely deprived of crucial social capital. You need a lot of talent, drive, skill and luck to shove open some of these very heavy doors.

But the city is also a source of tremendous pleasure for me, even as I live in a small town north of the city, where I own an apartment; I’m easily in town, by car or train, within 40 minutes.

My first book, published in 2004

My first book, published in 2004

I’ve had some of the best moments of my life here, like picking up the galleys for my first book at the Sixth Avenue offices of Simon & Schuster, and clutching them to my heart in ecstasy. I’d achieved my dream! A book published by one of the country’s biggest houses (Pocket Books.)

Here’s a link to it, “Blown Away: American Women and Guns.”

What are some of the things I still love here?


Hard to imagine what you can’t find here, whether music, dance, opera, theater, fine art, museums…My favorites are a little obscure, like the Mint Theater, (which revives earlier works and which is housed, oddly, in a midtown office building), and the Japan Society, which mounts small, excellent shows in a lovely, quiet exhibition space in the east 40s.

I have a favorite painting at the Met I like to visit, this painting of Joan of Arc, first shown in 1880, by the French painter Jules Bastien-Lepage.


This image stops me cold in my tracks — hung in a busy hallway — every time. It’s enormous.

I feel as if she’s standing right in front of me, close enough to touch. I love how dazed she looks, the overturned wooden stool, and the ghostly image of her, in armor, floating behind her, her awaiting future.

I love everything about this painting: its colors, details, mood and subject matter. And am so lucky I can see it when I want to.

Another favorite is a pair of gold Roman earrings at the Met, tiny cherubs riding astride birds, exquisite in every detail.

You must get to Lincoln Center, both stunning visually (the fountain!) and culturally. I recently treated myself to a $65 box seat to see Joshua Bell play Bach and Mozart. Swoon!

Food and Drink:

If you can’t find a decent meal here, (and in Brooklyn and Queens as well), you’re not paying attention, from elegant old-school venues like Bemelman’s Bar at the Carlyle Hotel, Sardi’s, the Campbell Apartment, the King Cole Bar at the St. Regis and La Grenouille to the newest, trendiest spots. (If you can’t afford a meal, you can probably afford a cocktail just to enjoy the atmosphere and history.)

The bar at Fanelli's

The bar at Fanelli’s

I tend to return to old favorites like Red Cat on 10th., Balthazar on Crosby St;, The Lion on West 9th, Toloache on 50th., and Cafe Cluny and Morandi in the West Village. I love Caffe Reggio and Bosie Tea Parlor for a long chat with a pal over coffee or tea and Grey Dogs, east and west versions, for breakfast.

Buying food is a joy in places like Eataly, Chelsea Market, the Union Square Greenmarket and the city’s many specialty stores, from Kalustyan’s (spices), Murray’s Cheese, Russ and Daughters to Porto Rico Coffee and Tea.

Porto Rico Coffee and Tea, Bleecker Street, NYC

Porto Rico Coffee and Tea, Bleecker Street, NYC


The smallest few blocks here will reward your attention, especially with amazing architecture and fenestration. The shaded and cobble-stoned streets of the West Village are lovely. So are the funky bits of the East Village, East 9th being a favorite for shopping, eating and looking.

The city has many extraordinary churches well worth a visit, like the second-oldest church in Manhattan, St. Mark’s in the Bowery, on East 10th. street.

The parks are an obvious choice and so is the Brooklyn Bridge, especially at sunset; I bet fewer than 5 percent of anyone in New York knows that the Brooklyn Bridge would never have been completed without the skills and determination of a 19th-century woman — Emily Roebling, wife of the engineer, Washington Roebling, whose job it was to design the bridge and who fell ill halfway through the project.

My favorite park is Bryant Park in midtown, filled in summer and fall and spring with folding dark green chairs and tables, plenty of shady trees, even a carousel. In winter there’s a skating rink with cheap rentals and great music.



I attended The New York School of Interior Design in the 1990s, intending to leave journalism and change careers. I didn’t, but now teach writing there. It’s an honor to head back through those huge red doors as a member of their adjunct faculty. (I’ve also taught at NYU [adults] and Pratt Institute.)

Columbia and many other schools are always putting on panel discussions and lectures open to the public, offering tremendous, free opportunities to keep learning.


Sigh. From indie spots like my favorite vintage store, Edith Machinist on Rivington to Saks, Bergdorf Goodman and Barney’s to bookstores, specialty shops, (one selling nothing but umbrellas, for example), and pop-ups. Saks’ shoe department has its own zip code, a fun spot to watch oligarchs and their wives buying bagfuls of $1,500 stilettos and squealing girls from the heartland swooning over their first in-person sighting of Jimmy Choos and Manolos.

Ignore the stuff you can find in any other city, like Big Box and chain stores, and seek out treasures like Bigelow’s, the oldest apothecary in America.

If, like me, you looooooove unusual and exotic fragrances, (men’s and women’s), you cannot miss Aedes de Venustas on Christopher Street. Buy a box of this soap, (3 bars for $42), and sniff it happily all the way home.


For a city so known for modernity and speed and haste, there’s much history here to savor as well. One of the quietest and most out-of-the-way places to visit is this, Manhattan’s oldest house — built in 1765 — the Morris-Jumel Mansion.

Check out the Tenement Museum for a truly immersive feel for NYC vernacular history and the Museum of Immigration on Ellis Island.

I love the atmosphere of the city’s classic 100-year-old-plus bars or restaurants, including Old Town Bar, Fanelli’s, the Landmark and the Ear Inn. If you sit in The White Horse, you’ll sit where my namesake — Caitlin Thomas, wife of the poet Dylan Thomas — once sat as well.

You can’t miss the cathedral of commuters, Grand Central Terminal, on 42d Street. It is breathtaking in its beauty and scale, with details from carved marble fountains to gleaming, enormous chandeliers and a brilliant turquoise ceiling with gold-painted constellations. Built in 1913, renovations were completed in 1996.

The water:

It’s too easy to forget that Manhattan is, after all, an island. Get to the western edge and enjoy the sunset at one of the many pier-side restaurants and bars. Take a Circle Line ferry around the island. Rent a kayak.

Or jump on the Staten Island ferry and head out as the sun is setting to watch the city light up.

What do you enjoy most about living in — or visiting — New York City?

Rockefeller Center, as seen from Saks Fifth Avenue

Rockefeller Center, as seen from Saks Fifth Avenue

10 lessons creatives can learn from athletes

In behavior, blogging, books, culture, design, photography, work on December 20, 2014 at 12:39 am

By Caitlin Kelly

As some of you know, I was a nationally ranked saber fencer in my 30s, a sport I took up when I moved from Canada to New York. I’ve been athletic since childhood — competing in swimming, diving, sailing and other sports, and recreationally playing squash, softball, badminton and skiing, horseback riding, cycling and skating.

But working with a two-time Olympian as my coach forever changed the way I think, behave and react to stressful situations.

Having just finished a 15-week semester teaching college writing and blogging, it became clearer to me once more what useful lessons any creative person can learn from competitive/serious/elite athletes, like:

Dancers work through pain every day

Dancers work through pain every day

Pain is inevitable, suffering optional

We’re all facing challenges, whether finding clients, paying our bills, drumming up ideas, collecting late or missing payments, seeking inspiration. It’s easy to feel overwhelmed and depressed when it piles up, but much of this is — sadly — quite normal. Knowing that others are facing similar issues, and finding solutions to them, will give you a necessary sense of perspective. We all struggle! Some show it more than others. The most successful, though, are able to pick up and keep going.

Your competitors are fierce, determined and well-prepared — are you?

It’s naive and foolish to think your success is going to happen quickly and smoothly. If it does, cool! Champagne! For most creatives — whether you’re a fine artist, graphic artist, writer, photographer, film-maker — it’s a road filled with people every bit as determined to succeed as you are. Possibly much more so. Find the smartest and toughest mentors possible; take classes and workshops to sharpen your skills; attend conferences to see what everyone else is up to.

A great coach is essential

I would never have considered it possible to compete at a national level were it not for a tough coach who pushed hard and knew exactly what excellence looked like — and what it required to achieve. It’s hard to get up to speed if the only people you turn to for help and advice are all working at the same level as you, or below. Aim high!

Practice, practice, practice

I’m amused by people who say they want to write — but never do. Nor they read. That’s a toughie, really. Athletes spend hours watching footage of themselves and their competitors to analyze what’s working and what’s not. Then they get to work on their weaknesses. It won’t happen if all you do is wish and hope and read blogs about other people succeeding. You have to do it, too. A lot.

Take time to notice -- and smell!

Take time to notice — and smell!

Your mind and body need to rest, recover and recharge

In a gogogogogogogo culture, where everyone is always tweeting and trumpeting their latest success — a grant, a fellowship, a new book, a big fat gig — it’s tempting to compare yourself unfavorably and feel you’re falling behind the pack. No matter how hard you practice, train and compete, you also need downtime to rest your mind and body. Take a hooky day. Sleep in. Play with your kids/dog/cat. Take in a matinee or a museum show. Pleasure refreshes our spirits. Rest recharges our minds and bodies.

Stamina is key!

It’s tiring to stay in the game, week after week, month after month, year after year. It’s also difficult to stay if and when you’re weary, fed up, hurting from rejections. Stamina — which includes mental toughness  — is often what separates champions from also-rans.

What are your competitors doing better — and how can you do so, too?

No matter your creative field, you need to stay abreast of developments. What new skills do you need to be acquiring? Do you need to find a new teacher?

Just keep writing (and re-writing!)

Just keep writing (and re-writing!)

Someone is always going to lose. Sometimes that’s going to be you

Yes, it hurts! No one likes losing and it can feel like the end of the world when you do. Take it as a testament to the strength and dedication of your competitors.

Is this your best sport?

If things are going badly, no matter how hard you try, maybe this isn’t your game. It can be very painful to admit defeat (or what looks like it) but it might be worth considering if your very best efforts keep producing little satisfaction or success.

Working through pain is simply part of the process

We live in a world that focuses all its energy on winning, happiness and success. But we’re all likely to have down times — illness, lost clients, a period of creative frustration. Knowing it’s all part of the game reminds us of that. A pain-free, disappointment-proof life is usually unrealistic…and resilience a key component of creative success.



Please crowdfund this young British author — his idea is terrific!

In antiques, art, beauty, books, culture, education, History, journalism on October 29, 2014 at 12:40 am

By Caitlin Kelly


Josh Spero ed pic 2012 crop

If it weren’t for Twitter, I would never have discovered the wit and wisdom of Josh Spero, a 30-year-old London journalist who covers art for Tatler, a glossy British monthly magazine whose primary audience is people with multiply-hyphenated surnames and country houses that make Downton Abbey look shabby.

He also edits Spear’s magazine.

Josh is crowdfunding his lovely and unusual idea for a book — to seek out the previous owners of the books of classics he studied while at Oxford; so far, he’s got one-quarter of his goal amount.

We have yet to meet in person, I hope to do so when I get to London in early January 2015.

A few Spero-isms:

“I’ve never been able to stand rules and regulations”

“My working thesis – which my book has borne out, I hope – is that everyone’s life is interesting, worth telling, has some mystery or intrigue or romance or drama”

“I’m not an e-book man, for a few reasons. I don’t object to the idea, but like celery and exercise, I don’t really see why I should have it”

Tell us a bit of your personal history….

From six months until 26 years, I lived in Edgware, a barren untroubling suburb of north-west London, whose best escape was books. We used to walk down to the second-hand bookshop the other side of town, near the salt-beef bar, and I would buy half a dozen Hardy Boys novels a week, before I moved on to cheap copies of literary classics. My dad was then – is still – a London black-cab driver, my mum a housewife until I went to private school, when she had to get a job to pay for it.

University College School was in Hampstead, a leafy village within London which had been home to Freud and Daphne du Maurier (not as cohabitants), and it was famously, perhaps notoriously, liberal, which worked for me: I have never been able to stand rules and regulations. And still I read everything I could find.

Where and what did you study at university and why?

At UCS, I was taken by Classics – the Greek and Latin languages and their worlds. I loved the drama of their histories, the great men who kicked the Gauls’ arses (I was never a fan of Asterix) and beat back the Persians. It was a revelation to delve into Vergil’s occultism and Euripides’ mania, so I was desperate to study it at Oxford, the best place in the world for Classics, no doubt.

After passing Magdalen College’s stiff interview and being told I had a decent chance of a decent degree, I spent four glorious years there, half of them locked in the library, the other half arguing my way out of positions I hadn’t meant to argue my way into and doing Oxford Things (punting, politicking, student newspaper, inedible Formal Hall dinners).

Where did you get the idea for this book?

One of my first freelance writing jobs was covering the summer auctions of Contemporary art at Sotheby’s for The Guardian in 2007, those thrilling incomprehensible displays of pills in cabinets and what looked like disassembled crates. There the idea of provenance insinuated itself into my brain: every catalogue listed with delicious rectitude a work of art’s previous owners; soon it occurred to me that the same thing was true for books – and not just expensive books either. That’s where Second-Hand Stories comes from.

Over four years at Oxford, and six years tutoring afterwards, I had accumulated well over a hundred Classics books, from how to write in Greek verse (weirdly pleasurable) to texts of everyone from Plato to Propertius. There had to be curious tales tied to the names inscribed in them, so I sorted out the fifty-odd books in which their owners had recorded their names and set about tracing them, the previous owners of my books. I didn’t mind if they weren’t celebrities or lords or royalty: my working thesis – which my book has borne out, I hope – is that everyone’s life is interesting, worth telling, has some mystery or intrigue or romance or drama.

What was the best part of writing it?

The best part of writing Second-Hand Stories was, by a long way, discovering the stories of those who had owned my book. While I thought I might uncover some unusual tales from my eleven subjects, I never imagined what I’d find.

Thomas Dunbabin, who owned a thick purple-covered commentary on the historian Herodotus, had led the resistance against the Nazis in Crete in World War Two. Peter Levi was a poet-priest who had a chaste love affair with a woman who wasn’t his wife. Emilie Vleminckx is a student my age who conquered a blow-up at Oxford, a university she had fled to to escape her stifling life in Belgium. There was an actor in Hollywood films, a teacher in fascist Italy, a code-cracker from Bletchley Park and a boy I loved who died too young. To read the full stories, you need to buy the book!

There are, in Second-Hand Stories, some incredible tales, all of which I was lucky enough to come upon.

What surprised you most when you started seeking out the previous owners of your books?

Although I knew Classicists were an interesting bunch – we end up everywhere, from Mayor of London (Boris Johnson) to the darkest recesses of the library – I  had not the slightest inkling so many amazing lives were contained in my library. You’d have to be a great novelist with the broadest imagination to assemble half the characters that reality did. I was also surprised by how willing almost all of them – or their relatives – were to talk to me. Without them, Second-Hand Stories would have been utterly impossible.

What was the most difficult/challenging aspect of writing it?

The most difficult part of writing Second-Hand Stories was, by a long way, discovering the stories of those who had owned my book. Some were somewhat easier, having written their name and Oxford or Cambridge college in them. But others involved detective work, Google work or, frankly, guesswork.

One book was dedicated ‘To Peter, with love and gratitude, from Maurice’, where Maurice was obviously Maurice Bowra, the author of the book, a translation of the odes of Pindar (a vile toady to winners of the Olympian games). But the Peter was mysterious, until a smart suggestion from a former tutor made us look at the introduction, where Bowra had thanked Peter Levi.

Another only had the letters ‘MBMcCB’. It took several solid attacks on Google before I discovered someone else who had the same final three initials and it turned out the owner was his brother.

There was plenty of direction and serendipity in putting the cast of Second-Hand Stories together.

Any thoughts on e-books (which would have made your entire project — sadly! — moot.)

I’m not an e-book man, for a few reasons. I don’t object to the idea, but like celery and exercise, I don’t really see why I should have it. For a start, as you say, my book wouldn’t exist if we only had e-books – owners have no way of writing their names on them (if, by the terms and conditions, they even own them in the first place); they easily disappear or are wiped or become obsolete (we’ll always have the technology to read paper books, ie eyes); and you can’t have any real engagement with them (all those immaterial words on a screen have none of the heft of black ink of white paper). The physicality of books, their beauty and weight and feel, is my ultimate reason for rejecting the functional dullness of e-books.

Were there any other challenges in writing Second-Hand Stories?

Yes: getting it published. I was rejected by a great number of publishers largely with the note that ‘it isn’t commercial’. Good! It doesn’t have to be commercial – it has to be interesting. That’s why I’m thrilled Unbound believe in it. They’re a crowdfunded publisher, which means I need your support.

If you like the sound of my book, please pledge towards it here’s only going to be published with your help. There are rewards at each level too, ranging including signed first-edition copies, invitations to the launch party and even a private tutorial on Classics with me.

I’ve never done this at Broadside before, but love Josh’s idea and his spirit.

I hope you’ll support his book!

12 things you should never say to a writer

In behavior, blogging, books, business, culture, journalism, work on May 29, 2014 at 12:51 pm

By Caitlin Kelly

I know that many Broadside readers work in education — have you seen The 12 Things You Should Never Say to Teachers?

Here are 12 things you should never say to a writer:


How much money do you make?

I get it — you want to be a published writer, too — and are naturally curious about the rewards. But  most book advances are now paid out over as long as four years — minus 15 percent to our agent — and the average book advance is pitifully small to start with, far less than $50,000. Do the math, and weep.

And because journalism pays so badly you just can’t believe anyone would actually work for those wages. But we do.

There is also so little direct correlation between work we may value intellectually — and what the market rewards most handsomely. (See: the best-seller list.)

Wow, that’s not very much, is it?

See above. While a few fortunates are pulling in mega-bucks, the highest-paid print journalists usually earn less than a fresh graduate working for a major corporate law firm. Sad but true.

malled cover HIGH

Are your books best-sellers?

Long bitter laugh. Only a minute percentage of books, on any subject, will ever hit the best-seller list.

Can you introduce me to your agent?

No. Maybe. Probably not. The agent-author relationship is intimate and fraught with multiple perils. It’s also a question of chemistry — the person who’s a great fit for me may be a lousy choice for you.

I’ve never heard of you

Here’s a sad little essay by Roger Rosenblatt on how un-famous he feels, even after publishing a few books. (You’re thinking: Who’s that guy?) The only way to survive the publishing world is to assume that your book(s), even after all your years of hard work and promotion, will largely be ignored by the public and bookstore buyers. Anything beyond that is gravy.

Will you read my manuscript?

What’s your budget? Assuming we want to read your work, unpaid, is naive.

This is what we do.

This is what we do.

Can I see the article you’re writing before it’s published?

Nope. Journalists get asked this all the time and the only correct answer is “No.” If you’re in doubt about the accuracy of a quote or some data, call your source(s) back. But allowing someone to review your copy opens the door to their desire to rewrite it to their tastes.

If I don’t like what you’ve written, I can ask you to remove my quotes, right?

See: on the record.

When I stop (doing whatever you do professionally), I’m going to take up writing

Awesome. Now go away! No, further.

Nothing is more irritating (OK, deadbeat publishers are more irritating) than having people treat our profession as an amusing hobby, something you can pick up and put down at leisure, like macrame or scrapbooking. It looks soooooooooo easy, right?


Writing well is bloody hard work. It’s not something you just “pick up.”

Journalism is a dying industry.

Indeed. Imagine how I feel after 30 years in it…


I hate journalists! They never get anything right

Same with doctors, lawyers, teachers…fill in the blank.  It’s a big industry with some bad apples and some good ones. Don’t assume I’m unethical or inaccurate just because you’ve been burned by someone else.

You can’t make a living as a writer!

Define “living.” Your assumptions or prejudices may be inaccurate. Or your idea of “a living” means $300,000 a year before bonus. In which case, you’re right!

Want a free speaker? Eleven reasons authors might say no

In behavior, blogging, books, business, culture, journalism, life, Media, Money, work on April 11, 2014 at 12:52 am

By Caitlin Kelly

Many of you dream of becoming a published author — and some of you already are.

It’s a very cool accomplishment and one to be proud of.

I’ve published two well-reviewed non-fiction books and I still love sharing them with audiences. I really enjoy public speaking and answering readers’ and would-be readers’ questions and hearing their comments.

malled cover HIGH

But, while it’s terrific to get out there and share your story, and that of your book, you’ll also get a pile ‘o invitations to speak for no money.

A new service (and I’m not A Big Enough Name for them to want me, sigh) is paying NYC-area authors $400 (and pocketing $350 of the $750 fee) for bringing authors to local book clubs.

Says Jean Hanff Korelitz:

“There were so many writers I know and admire who I also knew would appreciate any income at all,” she said in an email. “Most of us, whether or not we are ‘successful,’ really struggle financially in this city. Also, we’ve reached this point at which we’ve come to assume art should be free, and copyright is under assault, etc., and the bald fact is that the artist has to live, too. So I really liked the idea of creating (or at least extending) a new income source for writers.”

Here are some reasons I now say “No, thanks” to most of the people who want my unpaid time, some of which might apply to you as well:

Your audience isn’t going to welcome my ideas

I learned this early, the hard way — speaking unpaid, to boot. Someone I’d interviewed for my retail book, “Malled”, asked me to address his annual conference. He, the CEO of a wildly successful software firm, had about 75 people flying in to Las Vegas, expecting to hear updates on the labor management software they buy from him. They weren’t — even though the CEO cared as passionately as I — the least bit interested in how to better hire, manage and motivate retail associates, my central message. The room was distinctly frosty.

Yes, I got to stay at the Bellagio. But this proved to be a serious mismatch. Next time, I’ll take the psychic hit, but only softened by a four-figure check.

I’m not fond of flying, especially turbulence

Are you eager to jump on a plane heading anywhere, unless it’s a business or first-class ticket with a car and driver waiting at the other end? It rarely is for midlist authors.

I make no money selling books

Non-authors have no clue how the publishing world functions, and assume that every book we sell means money in our pockets. It doesn’t! If you have commercially published a book, you have been paid an advance. Only after you have paid off the advance, (and you’ll make maybe 10% of the cover price of each book you sell), will you ever see another penny. Most authors never do.

A “great lunch” is really not an appealing offer

Seriously. I know you mean to be kind, but I can buy my own food and eat it on my own schedule.

Some of us loathe and fear public speaking

I don’t, but many authors do. Ours is a solitary business, one spent alone at home huddled over a notebook or computer. We spend most of our time thinking, writing, revising. We chose this business because it suits our nature. So standing up in front of a room filled with strangers — whose comments and questions can be quite weird or rude — can be stressful. Why bother?


Your audience is too small

Here’s the math. On a good day, I can sell my books to one-third of the room; i.e. if there are 30 people attending my presentation, 10 will usually buy my book, if 100, 30. Most audiences are small, fewer than 50 or 60 people.

The odds of someone in the room being willing and able to pay me to do the next gig? Slim to none. And I’ve still lost half my workday.

Your audience isn’t my audience

Even if you’ve gathered 100 or 200 or 300 people, are they the people most interested in my topic? If not, I’m an annoyance, and their lack of interest in my work — let alone a passion for the issues  I care deeply about — creates a headwind I have no stomach for. It’s emotionally draining for me and it’s no fun for them. If you’ve scheduled me with several other authors, as is often the case, their audience may be completely different from mine.

It costs me time and money to do this for you

You’ve asked me to donate at least three or four hours of my workday — probably driving 30 minutes each way, (plus the cost of gas), to sit for several hours through lunch and socializing, speak, answer questions and sell and sign books. That’s a day’s paid work wasted. I’ve actually had a major commercial organization in another country insist they couldn’t pay me a penny, even travel costs, to speak at their annual conference.

If you perceive so little value in my time and skills, I’m staying home, thanks.

Your competitors pay!

I drive five minutes to my local library — where my friends and neighbors show up  by the dozens — and still get paid $50. Local women’s clubs pay. I was paid $8,000 to speak at a conference in New Orleans in 2012. Yes, really.

If you have to, sell tickets at $10 each, but your payment shows respect for my time, skills and experience. Whatever you feel, we don’t necessarily consider it a privilege or honor to talk about our books to people who don’t value our time.

Why exactly do you, and your audience, expect free entertainment from us?

I don’t believe in your cause, the one you’re selling my brand to win attendance

I already donate my time and money to causes I personally believe in. Unless I’m passionate about yours, and eager to help you raise funds for it, I’ve already made my pro bono commitments.

malled china cover

I’m busy!

It’s that simple.

Readers — a decade later. This is why we write

In art, blogging, books, culture, journalism, life, Money, work on March 8, 2014 at 12:05 am

By Caitlin Kelly

A check arrived this week that left me so excited I burst into tears.

It wasn’t the amount on the check — $491.00 Canadian — but its source, a Canadian gift to authors called the Public Lending Right Program. If your books qualify, (only those published within the last 20 years), you can register your work and receive, in effect, a royalty paid out once a year for the public’s use of your books through Canadian libraries.

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The enrolment period is open now, until May 1. Maybe your works qualify!

I was also thrilled to receive a payment that didn’t feel covered with blood and sweat, the way so much of my work now does.

The publishing/journalism business today too often feels less like a creative endeavor than a protracted and wearying battle — rates remain low, publishers pay late and editors refuse to negotiate contracts that claw back 3/4 of your fee if  they decide they just don’t like your final product, even after multiple revisions.

One Canadian friend, with four books in the system, says she used to make a pretty penny from the sale of her intellectual property. A book’s advance, ideally, is only the first of an ongoing revenue stream from your work; with Malled, I also earned income from a CBS television option and multiple, well-paid speaking engagements.

Like most mid-list authors, I’ll never “earn out”, repaying my advance and earning royalties, so every bit of ancillary revenue from each book is very welcome.

Twenty-eight countries have a similar program to Canada’s, with Denmark leading the way in 1941.

Not, sorry to say, the United States.

It’s a sad fact that writers here are not considered successful unless they sell tens of thousands of copies of their books, a bar that very, very few of us will ever be able to clear. Not because our books are boring or poorly-written or sloppy. They’re too niche. They’re too controversial. They’re too challenging.

Or, more and more these days, with the closing of so many bookstores and newspaper book review sections, readers simply never discovered they even exist, which makes endless self-promotion even more necessary than ever.

Here’s a new website to help readers discover year-old books  — called backlist books, in the industry — they might have missed.

And another, focused on business books.

There’s a fascinating resource called — do you know it? If you’re an author, you can search it to see where your books have ended up; mine are in libraries as far away as New Zealand and Hong Kong.  A friend once sent me a photo of three copies of my first book, Blown Away, on the shelf in a Las Vegas library. I felt like waving.

Measuring your worth and success as a writer solely by your financial income is unwise. But if you measure your books’ value by the number of readers reaching for them, even a decade after publication — as people clearly did with this statement, for my first book, Blown Away: American Women and Guns — you can enjoy a different sort of satisfaction.

That first book came out in April 2004, still finding readers. Certainly, gun use and violence in the United States is an ongoing issue  — I knew that when I chose my subject.

My second book, Malled: My Unintentional Career in Retail came out April 2011 and in China last July. According to this PLR statement, it, too, is still being read; in this rough economy, many people have tumbled from well-paid jobs into low-wage, hourly labor.

Our books feel like dandelion seeds, something light and ethereal blown hopefully into the wind. Will they take root and bloom and spread, our ideas heard and discussed and maybe even remembered?

Beyond our sales figures, authors never really know who’s reading us.

Having proof of ongoing readership and influence?


Is writing well impossible?

In behavior, blogging, books, culture, journalism, Media, work on January 29, 2014 at 3:03 am

By Caitlin Kelly

I had an interesting conversation recently with another journalist, who writes columns and features. She wondered if some people see what she and I do for a living as impossibly difficult, something you just have a talent for, or you don’t.

Here’s an image that may, or may not, comfort or surprise you:


It’s what fiction writers love to call their WIP — a work in progress. This is one page of a story, a narrative memoir, I was recently commissioned to produce by a major American women’s magazine.

This is the revision I was asked for by the first, of several, editors. I’ve never met her or spoken to her beyond a brief conversation about this piece. That’s typical, these days. At my level of experience, I’m expected to know exactly what’s expected of a “narrative memoir” and how to produce it to deadline. Which, of course, I did, as I did with this revision.

Which was still deemed “not there yet.”

Magazine journalism — especially some genres — is a team sport. I have to be ready for even more editors’ questions and comments.

What I’ve shown here is my own second or third revision of the second version, before I cleaned it up and sent it in.

You’ll notice a few things:

— I tightened and shortened a few sentences, cutting every possible excess word. I worked for a year as a reporter for a tabloid newspaper here in New York, 2005-2006, and it changed my writing for the better, forever. I try to use as few words as possible to convey my ideas. I also have a tight word limit for this piece, 1,700 words, encompassing my life from age 14 to today, multiple decades. Stuff has to go!

— I joined two sentences into a paragraph. Sometimes they just flow better. Or not.

— At the start of one sentence, I cut a word and inserted one later there.

— That crossed-out sentence at the bottom of the page, an after-thought, clearly, felt like a great metaphor — until I double-checked the meaning of the word I thought I wanted and I was wrong. Then I re-thought the whole idea and discarded it as intrusive and distracting, no matter how lovely a phrase it was. And it was; had I more room, I might have included it. But I don’t. This is called “killing your darlings. ” You get really good at lexical assassination if you stay in this game a while.

The reason I’m sharing this is to show the process, which no one ever sees.

By the time we read anyone’s work — no matter the medium — it’s been polished, revised, edited and re-edited.

So the final product, for most writers, is that of a tremendous amount of prior conceptualizing, framing, thinking, reporting, researching, interviewing, analyzing, re-thinking, writing — (look how far down in the list this is!) — re-writing, editing, re-editing, revising, revising again.

(This post, by the way, went through six revisions before I hit “publish” — the last one, about New York, went through 15.)

Even when I edit myself, I’m always applying three filters, three editing styles, all at once and unconsciously:

Structural. Does this piece flow? Does it have rhythm? Does the beginning pull you in and keep you? How do I feel about the ending? Should some sections (as my editor suggested, and I did) be moved much higher in the story?

Line-editing. How does this sentence sound? Is it too short? Too long? Does one paragraph transition smoothly into the next? When and where am I choosing to use a line space? (Helpful for marking transitions in time or place within a narrative. I learned this on some of my very first paid stories, while in college.) Am I repeating words, phrases or ideas — and to what effect?

Copy-editing. (Should that word have a hyphen?) Looking for spelling and grammatical errors and making sure I have names and numbers correct.

Great writing — (even crappy writing, after it’s finally published) is an iceberg — you’re only seeing the final, visible 10 percent of it!

1841, 1942, 2014: The writer’s life changes little

In antiques, art, beauty, behavior, books, culture, design, History, journalism, life, US, work on January 25, 2014 at 1:17 pm

By Caitlin Kelly

It’s oddly comforting, when you earn your living as a writer, to read the words — the pleas, the moans, the rants! –– of other writers long gone, writers whose names are still hugely famous decades, centuries later. The arguments with publishers, the ego-wars of criticism, the fight to earn a living, the “I’ll start my own magazine instead.”

All too familiar, even today.

Yesterday I went to the Pierpont Morgan Library, a tiny, small, lovely museum on Madison Avenue at 36th. Street, across from 200 Madison, where I had my very first NYC magazine editing job, back in 1990.

The show about Edgar Allen Poe closes tomorrow — Jan. 26 — so if you’re in or near NYC, it’s worth a visit. There are lovely artifacts, like original letters and manuscripts, photos of him and of others he inspired.

But I also enjoyed him describing the “magazine prison-house” of paid journalism he longed to flee, back in the 1840s. I can relate!

And then, eager for fame “at once” he writes a fawning letter to writer Washington Irving. Sounds familiar, too.

A gorgeous new show examines the American roots of The Little Prince, the legendary book written by French aviator Antoine de St.-Exupery, first published in 1943 and available now in more than 250 languages. If you haven’t yet read it, I urge you to!


The links between his book and NYC are quite amazing.

He worked on the book in the studio of Bernard Lamotte on 52d St., now the site of the classic French restaurant La Grenouille. He also rented a house on Long Island and wrote there.

Ann Morrow Lindbergh, writing in her diary, finds the work deeply moving.

The show includes a list of all the discarded phrases he chose along the way for one section; I loved seeing his thought process. Not to mention the sheet of onionskin paper, clearly crumpled and tossed, here flattened and smoothed and framed.

Who among us has not crushed and tossed?

And I loved the three-page typewritten fit of pique, from Nov. 9. 1942, from George Davis, an editor of the era, furious to learn that his translation from French to English has been discarded in favor of another’s:

I let me gentility carry me away in the presence of the exalted aviator -writer and set no price on my services…since the honeymoon is over I suppose the time is here to take the cash.

No contract? No set fee? Overwhelmed by celebrity?

Yup, that too.

Here’s The New York Times’ review of the show.

Are books — and their readers — an endangered species?

In books, business, culture, journalism, Media, work on January 11, 2014 at 9:58 pm

20131219120434By Caitlin Kelly

This recent piece in The New York Times makes sadly clear why the notion of producing a book — a dream for many — is becoming more of a fool’s errand:

Overall book sales have been anemic in recent years, declining 6 percent in the first half of 2013 alone. But the profits of publishers have remained largely intact; in the same period only one of what were then still the “big six” trade houses reported a decline on its bottom line. This is partly because of the higher margins on e-books. But it has also been achieved by publishers cutting costs, especially for mid-list titles.

The “mid-list” in trade publishing parlance is a bit like the middle class in American politics: Anything below it is rarely mentioned in polite company. It comprises pretty much all new titles that are not potential blockbusters. But it’s the space where interesting things happen in the book world, where the obscure or the offbeat can spring to prominence, where new writers can make their mark.

Budgets have been trimmed in various ways: Author advances, except for the biggest names, have slumped sharply since the 2008 financial crash, declining by more than half, according to one recent survey. It’s hard to imagine that the quality of manuscripts from writers who have been forced either to eat less or write faster isn’t deteriorating. Meanwhile, spending on editing and promotion has also been pared away.

As the author of two well-reviewed non-fiction books, both of which required national reporting, and as someone who would like to write more, I care a lot about whether new books get published, how much authors like me — yes, midlisters — get paid and when, and who, if anyone, will actually read our books.

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Without a book-seller to recommend my books or a reviewer to rave (one hopes!) about them, how will you — oh, elusive readers — find or choose us?

I gave up reading my “reviews” at years ago as some ad hominem attacks were so nasty they left me shaking. I shudder to think how many potential readers I’ve lost thanks to the face-punches comments left there by people who take an unholy pleasure in savaging others.

Yes, be critical! Every ambitious writer needs to hear where we’ve failed to connect or persuade.

But don’t be vicious.

Professional reviewers know the difference between slicing with a scalpel and bludgeoning with a pick-axe. I’ve reviewed others’ books. I know the incredible trepidation with which any writer reads their reviews; one even wrote to me personally after I reviewed his book in The New York Times to take issue with my comments.

How do you decide which (if any!) books to read?

How many of you, as I still do, spend time in a favorite bookstore simply browsing covers and titles, old and new?

Do you briefly scan what’s on the front tables at your Barnes & Noble?

And did you know that the books there — some of them a decade old — arrive there not because B & N thinks they’re awesome but because publishers pay a fee to the bookstore for that placement?

With falling advances, writing is evermore dominated by people who don’t need it to earn a living: Tenured academics and celebrities spring to mind. For these groups, burnishing a résumé or marketing a brand is often as important as satisfying the reader.

This is a serious challenge for all but a tiny fraction of the truly fortunate — people whose combination of “platform” (i.e. millions of people eager to buy anything they write) and story attract a huge advance — like Allie Brosh, whose fantastic blog Hyperbole and a Half produced a book, published in October 2013, that is now a best-seller.

The rest of us will get an offer, after a few books, of anything from $15,000 to, (at best) $125 or $150,000, even that very rare, divided into four payments over two or three years; $12,000 or $8,000 or $5,000 a year is helpful, but no writer I know can live only on that income.

So we squeeze the important and reputation-building work of writing a book in between teaching others to write or bar-tending or cranking out copy on every other topic but that of our book, creating a competition between the work we hope will allow us to find new readers, terrific reviews, maybe an award or fellowship — and the work that puts gas in the car and food in the fridge.

We eke out excellence.





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