My NYC writing life — update

By Caitlin Kelly

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As many of you know, I earn my living writing journalism for places like The New York Times, Quartz, Reuters Money and many others. My most recent quick hit was about a new luxury hotel in Mexico for a design trade magazine.

In June, I participated in a National Press Foundation fellowship on retirement, and its many challenges: physical, financial, emotional. We had 19 (!) speakers in three days, so I’m still processing it all.

I’m a generalist, and write about almost everything, (not science, tech, parenting, beauty.)

If you need help with a writing or editing project or can refer me to someone who does, let me know!

I’ve also worked with the Consulate General of Canada, the New York School of Interior Design and WaterAid America to craft their messages.

This week has been crazy; for a story, I spent a day in Manhattan visiting the new Westfield mall next to the 9/11 memorial, interviewing a few shoppers — including, in French, a couple visiting from Brittany.

I hadn’t been down there since 9/11 and I deliberately avoided even looking at the memorial. I know some tourists love it, but the memories are, even, 15 years later, too painful and weird to re-live.

Using  a cane right now for balance, (my right knee has bad arthritis), slowed me way down but I hopped a city bus and headed back uptown to 48th Street to meet and interview a young woman for a Times piece.

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The range of shawls, sweaters, caps — in the most gorgeous colors! These are shawls in Avoca, a Dublin shop

My latest venture is a retail/shopping blog at Forbes, which pays a small monthly stipend (welcome to digital journalism) — plus payment for each view.

I hope some of you will make the trip over to check it out and, if you like it, Facebook and tweet it.

I’ll be writing five posts a month.

A reminder that I also teach and coach fellow bloggers and writers, and have done so with people worldwide, from Singapore to New Zealand to Germany to Maryland, often via Skype.

I charge $225/hour, (payable though PayPal), with a one-hour minimum and my time and skills are yours; you can ask me for whatever help you need: reading a pitch, reading a story draft, advice on blogging, how to sell a non-fiction book…been there, done that!

I also offer specific, highly-focused webinars, $150 for 90 minutes. scheduled at your convenience and done one-on-one via Skype, phone or in person.

I’m the winner of a National Magazine Award for a personal essay about my divorce and have written two books of national reporting and analysis published by major New York houses.

A former reporter for three major dailies, I can also help you figure out where and how to dig up information or conduct a useful, incisive interview. Let alone how to write more, better and faster!

I know this writing game inside out, from negotiating fees to wrangling (whew!) PR people determined to control every single word.

 

Thanks for reading, commenting — and returning to Broadside!

Does your job (have to) define you?

By Caitlin Kelly

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Here’s a powerful story about what it’s like to lose a job, and a career, that you love — and turn into someone who, like millions do in many places, just gets up every morning and does his best anyway:

First comes rage. The rage of impotence.

It’s not easy being nobody, especially when you used to be somebody. But times are tough; jobs are scarce. When you’re falling straight down the financial cliff face, you reach out to grab hold of anything available to stop your descent and there, just before you land in a homeless shelter or move in with your sister, is Uber….

I think of Uber as a modern-day version of the Works Progress Administration during the Depression. Thanks to Uber, I am not poor. I am just . . . nobody.

When I first started driving, I talked to every passenger. I engaged in conversation about the city, life and politics. I told them about my work as a reporter, and as a strip club manager. I felt the need to say, “I’m not really an Uber driver. I am someone too. Just like you!”

Nobody cared.

The writer, John Koopman, used to be a journalist at a major U.S. newspaper — a job, today, that has all the future growth potential of a Zeppelin operator.

More than 30,000 of us, (I was laid off from the New York Daily News in 2006), have in recent years lost well-paid staff jobs at places we liked, doing work we enjoyed with people we respected. Our industry is in chaos, and well-paid newspaper jobs are being replaced with fewer digital ones, often paying far less.

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Many career journalists also make a trade-off, settling for what’s called “psychic income.”

No,  not clairvoyance!

We accept a lower salary — much less than you might think — because we actually enjoy(ed) our daily work. It’s a great way for publishers to get highly educated staffers cheaply and, with few unions left to fight for better wages and conditions, ask them for the moon.

The problem with invisible income is, especially after years or decades of it, that it doesn’t add up to shit — no retirement, no paid-off-mortgage, no fuck-you fund for when (not if) you finally get fired or laid off. Very few people now have a defined-benefit pension, so all that “psychic income” didn’t fill a 401(k) either.

And (surprise!) many of the journalists, like me, who are losing their jobs — some paying $80,000-120,000 year or more — are in their 50s or beyond, and now deemed “too expensive” for anyone else to hire.

So, no new J-job for you, missy!

Back to college to start a shiny new career at 50 or 55 or 60? Not likely.

So, for Koopman, it’s Uber.

For me, it’s freelance, and nowhere near the full-time income I earned 11 years ago, despite all the usual accomplishments.

 

When you lose your job, and your title, and your Big Name Affiliation — no longer able to say “we” about your coworkers and employer — who the hell are you?

 

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My second book, published in 2011

In the fall of 2007, a year out of the News job, I was scared to death and couldn’t gin up enough freelance work.

I took a part-time job at $11/hour as a retail sales associate in an upscale suburban mall near our home. I worked for The North Face, an enormous company that has since bought Timberland.

We sold $600 ski jackets to hedge fund managers from Greenwich, Connecticut — and never got a penny in commission for the biggest of sales.

I stayed until December 18, 2009, by then grateful to be earning $450/month for blogging, twice my store wages, and finally able to flee.

My feet were killing me — and my soul was dying.

 

You can only be underestimated for so long.

 

I had been “someone”, (a writer, an author, i.e. a person whose work elicited envy), for decades, since college.

Now, like Koopman, I was deemed a peon, in humbled service to shoppers, many of  whom assumed I must be uneducated (untrue), stupid (ditto) and had never traveled further than the mall parking lot (38 countries, for work and pleasure, in better years.)

 

When I opened my mouth to help a customer in French or Spanish, they looked at me like the dog had started singing Aida.

 

Impossible!

This is where Koopman is now.

This is why Koopman — and it’s such deceptive insanity to define your worth by your job title — feels like he’s nothing and nobody.

He’s not.

But in a country relentlessly focused on income, status, work, more income…a low-wage, low-status job marks you as someone with a big fat L for loser on your forehead.

It’s ugly and it’s demeaning and it’s really demoralizing.

Jose and I have a glory wall, I’m both embarrassed and proud to admit. We were very lucky, because we both had well-paid staff jobs at major newspapers for years, he for 31 at the New York Times.

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The glory wall is the pile of laminated press credentials you get, and proudly collect, when you cover the biggest stories — political conventions and inaugurations, the Olympics (he did two, as a photographer), Presidents (he covered three).

I met Queen Elizabeth and covered a Papal visit as well.

Those glossy credentials publicly and visibly define you as someone with a good job and challenging, coveted assignments.

When you no longer have a lanyard or press pass or credential…you’re persona non grata. You can’t just cross police lines anymore, (as you can with an official city-issued press pass.) You’re not of the Times or with the News.

 

You’re…just you.

 

This has been a rough year, (and many other writers I know), so much so that I suffered persistent stomach pain for weeks and went for a check-up.

The pains have, fortunately, subsided, no doubt caused by work-related stress.

My doctor reminded me, kindly, what I already knew — you can’t assign your value, and your mental and physical health in this world to worldly success, a job, a title, a salary, an income.

But we do.

 

Why there’s no such thing as a low-skilled job

By Caitlin Kelly

Many people in New York working low-wage jobs need a food bank to feed their family. Fair?
Many people in New York working low-wage jobs need a food bank to feed their family. Fair?

Great op-ed recently in The New York Times:

Most people walking through casino employee hallways — janitors, housekeepers, retail workers — are categorized as unskilled laborers, and the laws of capitalism clearly state that we are all easily replaceable: Anyone can be trained to do our jobs.

Headlines tell us that “College Graduates Are Wasting Their Degrees in Low-Skilled Jobs,” that “Skilled Workers Are in Short Supply.” We’re raised, in the culture of American capitalism, to believe certain things, without question, namely that the value of work is defined by the complexity of the task and not the execution of it, that certain types of work are not worthy of devoting a lifetime to…

Like an athlete, a worker completing the same task for the thousandth time knows that muscle memory and precision are powerful tools. But in the workplace, there are no advanced graphics or slow-motion replays highlighting the efficiency of movement, the prioritizing of tasks or how a more meticulous approach can mean the difference between a chaotic shift and a seamless one.

Instead, the routine, repetitive nature of these jobs is perceived to define workers’ limitations, rather than their capabilities. And although most low-skill work requires a constant interaction with people, because of its low-paying status it is deemed a dead end, rather than a testament to an individual’s ability to acquire, adapt and specialize.

This is a subject I feel passionate about, selfishly, because I lived this experience when I moved, after losing my well-paid professional reporting job at the New York Daily News, then the nation’s sixth-largest daily, into a part-time $11/hour retail sales associate position.

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The recession hit journalism hard and early; by 2008, 24,000 of us had lost our jobs and many fled — into other industries, to teaching. Lucky ones retired early and many of us, like me, went freelance; huge drop in income but complete control of my workload and schedule.

I hadn’t earned so little since I was a teenager, a lifeguard in high school in Toronto. But it was the stunning lack of respect I felt behind the counter, wearing my plastic name badge, that stung more.

Working retail was like entering a whole other world, as I wrote in this New York Times essay:

Sometimes I feel like Alice slipping through the looking glass, toggling between worlds. In one world, I interview C.E.O.’s, write articles for national publications and promote my nonfiction book. In the other, I clock in, sweep floors, endlessly fold sweaters and sort rows of jackets into size order. Toggling between the working class and the chattering class has taught me a lot about both: what we expect of ourselves, how others perceive us, ideas about our next professional step and how we’ll make it.

The contrasts between my former full-time job and my current part-time one have been striking. I slip from a life of shared intellectual references and friends with Ivy graduate degrees into a land of workers who are often invisible and deemed low-status.

In journalism, my workplaces often felt like rooms filled with balloons, enormous and fragile egos rubbing and squeaking up against one another until, inevitably, several burst with a bang

In retail, divas are fired or soon quit. In journalism, I’ve had managers who routinely shrieked abuse. In retail, I’m managed by a man who served in the United States Air Force in Mogadishu and who wears his authority comfortably and rarely raises his voice.

What became obvious to me within a few weeks of working retail was how difficult and physically grueling it is. (Like food service in any capacity as well.)

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But that’s not a big surprise, right?

What was striking to me was how crucial people skills — aka EQ — were to selling successfully and getting along with a team of 14 co-workers, a very mixed bag.

Hardly a low-skill job!

Nor is food service, waitressing or bar-tending. Any job that’s deemed “customer-facing” — and which adds the exhausting component of bending, stretching, carrying, reaching and standing for hours plus staying calm and pleasant (aka emotional labor) is not low-skill.

My retail job pushed me to my outer limits, physically and emotionally, while being intellectually deadening. Not a pretty combination.

But I saw how many unrewarded skills it took:

There’s no college degree in patience

There’s no MBA in compassion

There’s no Phd in common sense

There’s no MA in stamina

I saw much less common sense and EQ among some of the college students I taught, teenagers paying $60,000 for a year of formal education at a fancy private school, than among the young people I worked retail with — almost all of whom had a college degree or were working toward one.

The “low-skilled.”

Demeaning and financially undervaluing these skills — the same ones that keep the U.S. economy humming as much as any Wall Street billionaire — completely misses the essential contributions that millions of low-paid, hard-working people make every day.

Have you worked a low-wage, “low skill” job?

How did it — or does it — affect you?

What are your skills really worth?

By Caitlin Kelly

BUSINESS OF FREELANCING

In a time when American CEOs now, unapologetically, take home 354 times the wage of their average worker, what we earn is finally becoming a larger part of the national conversation.

From this week’s New York Times, an op-ed by New York governor Andrew Cuomo:

President Franklin D. Roosevelt made the minimum wage a national law in 1938. Years earlier, he said, “By living wages, I mean more than a bare subsistence level — I mean the wages of a decent living.” But minimum wages have not kept pace with the rising cost of living.

Nowhere is the income gap more extreme and obnoxious than in the fast-food industry. Fast-food C.E.O.s are among the highest-paid corporate executives. The average fast-food C.E.O. made $23.8 million in 2013, more than quadruple the average from 2000 (adjusting for inflation). Meanwhile, entry-level food-service workers in New York State earn, on average, $16,920 per year, which at a 40-hour week amounts to $8.50 an hour. Nationally, wages for fast-food workers have increased 0.3 percent since 2000 (again, adjusting for inflation).

Many assume that fast-food workers are mostly teenagers who want to earn extra spending money. On the contrary, 73 percent are women, 70 percent are over the age of 20, and more than two-thirds are raising a child and are the primary wage earners in their family.

I spent 2.5 years — part-time, one shift a week except for holidays — as a retail sales associate for The North Face, selling $600 ski jackets to hedge fund managers from Greenwich, CT headed out to Aspen for their vacation. I made, from 2007 to 2009, $11/hour, a wage some in the U.S. — whose federal minimum is still a paltry $7.25/hour — consider munificent.

I did it because I needed a steady income, even a small one, in the depths of the Great Recession. It was, to say the least, eye-opening, to work for low wages and see how little they bought.

I wrote my last book, Malled: My Unintentional Career in Retail, about this life, including many interviews with other such workers across the U.S.

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Many customer-facing jobs, often in retail, food service and hospitality, are deemed “low skill.”

Which — as anyone who’s done one of them — knows is utter bullshit.

Some of the many skills you need to do this work include:

— patience

— excellent listener

— empathy for/with your customer and their needs

— the ability to quickly pick up, retain and use information

calm under pressure

— multi-tasking gracefully and competently

— physical stamina

— emotional stamina

— how to initiate and close a sale

Have you heard the phrase “emotional labor”?

It’s the expectation of customers and management that, even if your feet are swollen and painful from eight hours standing/running/walking without a break, even if you feel ill or nauseated or had to re-open the store barely hours after you closed it (and cleaned the toilets) — you’re happy. Smiling. Perky.

Riiiiiiiight.

One of the least amusing aspects of working through the holiday season, when wealthy shoppers in our affluent suburban New York mall entered the store already laden with pontoons of loaded shopping bags, was being told to be nice(r.)

All the time.

This, as you face long lines of shoppers who, by the time you can help them — (stores cut labor costs by under-staffing, even during busy periods), are pissed off and taking it out on you — not the staffing/scheduling software your company paid millions for.

That’s emotional labor.

Malled's Chinese version
Malled’s Chinese version

There’s a current trend in the U.S. — where labor union participation remains at an all-time low despite record corporate profits and stagnant wages — called Fight for 15.

The movement wants a wage of $15/hour for low-wage work; a day or week’s wages for workers in places like India, China, Nicaragua — where they make most of the clothes we sell and wear.

But it’s still very little income if you live in a large American city.

I’m forever fascinated by what people are paid and how they — and others — value their skills. Most of us have to work to earn a living, and many of us will do so for decades. Most of our lives will be spent earning an income for the skills we have acquired.

Time is money!
Time is money!

As a fulltime freelancer, knowing how to negotiate is one of my top skills.

It’s also a skill many women fail to acquire or practice — women offered a salary far too often say “Thanks!”, grab it and begin.

Men, statistically, have been shown to negotiate for more. They also get it.

You don’t ask — you don’t get.

One of my favorite books on this issue is called Women Don’t Ask, and I highly recommend it.

I grew up in a family of freelancers and have also spent much of my journalism career without a paycheck.

I know that negotiating is every bit as essential to my income as knowing how to write well and meet a deadline.

One example: a major magazine assigns me a story, the fee $2,400. The “kill fee”, i.e. if the story cannot be used, was $600 — a loss of three-quarters of my income. Nope, I said. They raised it to $1,000. The story, for reasons completely beyond my control, couldn’t be used; they offered me more than the agreed-upon fee.

But what if I hadn’t asked for more in the first place?

I also network, every single day, with other writers at my level; only by sharing information, candidly, can we know what people are actually paying — and not just jump at the first lowball offer.

You also need to be extremely honest with yourself and know what the current marketplace most values in your industry; if your skills are weak or out-of-date, you’re not going to be able to effectively compete and negotiate for more.

It’s scary to operate without a safety net, the security of a paycheck and paid sick days. But I thrive on the freedom to set my own hours, to work when and where and for whom and for how long I deem necessary. I set my own hourly rate — $225/hour with a one-hour minimum for coaching and consulting — and work only with clients I know will help me meet my goals, both intellectual and financial.

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It’s a sadly American mindset, in a nation addicted to freedom and liberty, to see how dismissively many workers are treated and how little they’re paid.

And how many put up with it.

My two books — take a look! I also coach and offer webinars

By Caitlin Kelly

Every day, Broadside adds new followers, now at 11,893. Welcome, and thanks!

Some of you don’t know, though, that I’m also a non-fiction author of two well-reviewed books about national American issues and coach other writers.

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The first, published in April 2004, is “Blown Away: American Women and Guns”, called “groundbreaking and invaluable” by one influential critic.

My goal in writing it was to approach the issue of gun ownership, and use, from both sides of the gun use “debate”.

I traveled across the country — New Orleans, Massachusetts, Ohio, Texas — to interview American women, of all ages, races, income levels and political views, whose lives had been altered forever by gun violence, (by them and/or against them or a loved one),  and those whose firearms are an integral part of their daily lives and identities, whether they work in corrections, law enforcement, the military or choose to hunt or shoot trap, skeet or clays.

Some have also chosen to buy a handgun, some carrying it with them everywhere, as their “protection firearm.”

In rural Texas, I met women who had saved their own lives with a handgun and a woman running a lucrative hunting operation on land she had inherited, land too dry and isolated for any other profitable use.

On 9/11, a woman named Patty Varone saved the life of then-mayor of New York City, Rudy Giuliani — I was the only reporter she ever spoke to about that horrific day; she was his NYPD bodyguard and her powerful story is in my book as well.

I don’t own a gun nor have any desire to — although I did a lot of shooting and weapons training, firing everything from a .22 to a Magnum 357 to a Glock 9mm. But I now know why so many American women who choose one for self-defense, or for hunting or for sport, make that choice for themselves.

In the years since, I’ve appeared many times on television and radio, from NPR to NRA radio to Al Jazeera America to BBC’s radio program, World Have Your Say, to explain — as best anyone can — the ongoing allure of gun ownership in the U.S., where an estimated 30 percent of homes contain at least one firearm.

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My second book, “Malled: My Unintentional Career in Retail”, came out in April 2011, and is three books in one: my own story of working part-time for $11/hour as a retail associate for The North Face in an upscale suburban New York mall; many stories from other associates, part-time and full-time, and a business analysis of why retail still pays so badly and treats many of its staff so poorly.

Fifty percent of those working in low-wage retail are gone within months of being hired.

They quit in disgust or are fired. No wonder — the work is exhausting emotionally and physically, the pay usually appalling, the number of hours ever-shifting and the odds of a raise or promotion to a better-paid managerial position slim-to-none.

Yet shoppers need and want smart, informed help, and an army of well-paid retail consultants line up at major conferences to yammer on about the “customer experience”. It’s a mess!

I worked the job not with any initial intention to produce a book, as many cynics alleged, but because, in 2007, the American economy fell off a cliff, and by 2009, when I quit, was deep in the throes of recession.

Like millions of scared Americans unable to find better work, I needed steady cash.

The book began with this personal essay I published in The New York Times, for whom I write frequently, and which received 150 emails from all over the world. People were clearly interested in the topic!

It was nominated for the prestigious Hillman Award, given each year to a work of journalism “in the service of the common good.”

I’d love to write more books and am often asked if I’m deep into the next one. Not yet!

These days, I’m teaching writing here in New York where I live, at Pratt Institute and the New York School of Interior Design. My writing clients include The New York Times, Investopedia and WaterAid, a global charity that took me to rural Nicaragua this March.

I also offer other ambitious writers individual coaching at $150/hour, with a one-hour minimum — (that price will rise to $200/hour in January 2015) — and webinars focused on specific topics like:

freelancing, writing personal essays and finding and developing story ideas, whether for digital, print or books.

I schedule the webinars to match your needs, working by phone or Skype, and have helped satisfied writers and bloggers from Germany to New Zealand to D.C. to Rochester, N.Y.

What can I do to help your writing?

Details here.

 

A brief meditation on the Restoration Hardware catalog

By Caitlin Kelly

And so it arrived — all 4.5 inches of it — and all seven editions:

Have you seen it?

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For those of you living beyond the U.S., RH offers one-stop shopping for all manner of weathered, patinated objects, from enormous replicas of German lighting and railway clocks to a wall-hung glowing ampersand. (Do I really want to sleep beside a piece of punctuation?)

The tone is regal, imperial, seigneurial — and the scale of many of the objects and furniture designed for people who inhabit extremely large homes and estates. Their catalog named “small spaces” offers tableaux named for a Chelsea penthouse and Tribeca loft, each of whose entry point is about $2 million, in cash.

It’s exhaustingly aspirational, and references abound to “landed gentry” and “boarding school”, clearly meant to appeal to people who have experience of neither. (As Downton Abbey’s Lady Mary said, witheringly, to her self-made suitor, Sir Richard Carlisle: “Your lot buys things. Mine inherits them.”)

What to make of it all?

1) Fly into shopping frenzy, wanting allofitrightnow!

2) Read the descriptions in wonder and dismay:

“Crafted with Italian Berkshire leather…” — it’s an ice bucket, people. And it’s $199.

3) Sneer at the hopeless addiction to more stuff it inculcates and rewards

4) Dog-ear a few of the pages, however guiltily, because some of it — yes — is really gorgeous, like this bed, oddly featured in the baby and child catalog.

5) Wonder why our possessions are deemed “treasured” and whether or not they even should be; (see: Buddhist teachings and the ideal of non-attachment)

6) Consider attending an auction to watch the detritus of a hundred other lives, wondering when this stuff will end up there, too

7) Might children raised in these formal and fully-designed rooms, amid thousands of dollars worth of wood and linen and velvet, emerge into the real world of independence and employment with overly hopeful notions of pay and working conditions? Let alone college dorm facilities?

8) If a baby projectile vomits or poops or pees onto the immaculate washed linen and velvet beds, chairs and cribs shown here, how elegant will they really look (or smell)? Much as I love the idea of refined aesthetics (not pink or plastic everything), this seems a little…excessive.

9) I love their restrained neutral palette — pale gray, cream, brown, white, black — and their industrial designs for lighting. But if I were six or eight or 14? Maybe not so much. Your kids have decades ahead of them to stare at wire baskets and faux-Dickensian light fixtures.

10) Have you ever noticed the echt-WASP names included in these catalogs, as would-be monograms or examples of personalization? You won’t ever find a Graciela or Jose or Ahmed or Dasani here, my dears. Instead: Addison, Brady, Lucas, Mason, Ethan, Grace, Charlotte, Chloe, Sarah. Such a 19th-century white-bread version of “reality” ! Am I the only one who finds this pretentious, silly — and very outdated marketing? Many people of color have money to spend on these items as well. My husband’s name is Jose and he’s got great taste and good credit. Include him, dammit!

11) OK, OK. I admit it. I love this chair. After a long crappy day, even a putative adult might enjoy the soft and furry embrace of a stuffed elephant.

12) “Understated grandeur” and “Directoire-style daybed” — in a nursery?!

13) People put taxidermied animal heads on your walls to prove that: a) you  know how to shoot accurately; b) you own guns; c) you can afford to spend time in some foreign land on safari; d) you enjoy killing things; e) you have no shame showing this to others. Putting up faux images of wood, paper and metal like these ones seems a little beside the point.

14) Do you really want to eat your food with a replica of the cutlery used aboard the Titanic, and named for it? What’s next — the Hindenberg armchair?

15) As someone addicted to great fabric, I do think these linen tablecloths are both well-priced and hard to find. And their glass and metal bath accessories — dishes, canisters and jars — are handsome enough to use on your desk or in a kitchen.

16) Dimensions? It’s a total time-suck to have to go on-line to determine furniture sizes.

17) For $25, this is the chic-est beach towel you’ll see this season. (I bought one of theirs a few years ago and the quality is excellent.)

18) Did the designer or copywriter even snicker when including a $139 “industrial style” basket marked “Stuff”?

The writer’s week: PLM, stretch lace and late payments

By Caitlin Kelly

Occasionally, I review a week in the life of a full-time writer, me.

BUSINESS OF FREELANCING

Monday

That’s a whole week ago, so I can barely remember. Finished up a fact-checking job for another writer, someone I’ve never met who lives in Florida, whose book is a series of brief biographies. A story I’d written for the Wall Street Journal — whose income, as always, I rely on — was abruptly killed, an overnight loss of $600. Shit.

In an online members-only writers’ forum, I saw the plea for fact-checking help and, for $25/hour, jumped in. I made up $500 of that lost $600 with a week’s phoning, emailing and on-line research, even though I’d never fact-checked before. Much of my work now means jumping, without hesitation or fear, into media and projects I have zero experience with.

But now I have to let all the people I interviewed for the WSJ piece know they’re not going to get the mention they had hoped for. One of the problems of writing for a living that’s rarely discussed publicly is managing your sources, without whom you have nothing to write about. I hate wasting people’s time and now have to share this disappointing news with them. I fear it make me look incompetent, when a killed story happens maybe 1% of the time.

Tuesday

Off to cover a trade show in Manhattan, at the (ugh) Javits Center, the massive conference center at the western edge of the city. I hate Javits! This is the third year in a row I’ve attended the National Retail Federation’s Big Show, an annual event that brings every possible vendor of anything interesting to a retailer — scanners, training programs, scheduling software, PLM (product life management) software. It’s basically an annual arms race, in which one or several Big Box retailers adopts a specific system, the vendor touts their win, and competitors think “Hmmmm, maybe we need this as well.”

The center is so huge that even walking to the bathroom or coat check is a hike; one vendor wearing a pedometer tells me she walked 10 miles there in one day.

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I run around the place interviewing the eight people I’ve been asked to meet. Some use acronyms I’ve never heard — PLM, RFID — and I’m dancing as fast as I can. RFID turns out to be, (to me anyway), fascinating, radio frequency identification, which embeds every paper clothing tag with a device that can be read from a distance without opening a box to check inventory. (OK, I guess I’m a systems geek.)

Having worked retail for 2.5 years as an associate for The North Face — the subject of my book, “Malled: My Unintentional Career in Retail” — and having to slash open huge boxes of clothing with a box cutter, (talk about inefficient and dangerous), I’m really intrigued by this efficient new system. But it’s expensive — 7 to 8 cents per tag — and I realize how much cost our clothing prices include that we never see or know about.

I leave Javits at 4:00 pm, into pouring rain. Of course, there are no cabs at the taxi rank and a long line of miserable people waiting. My feet are killing, me but I hoof it another four long, wet blocks to the bus stop to catch the crosstown bus to Grand Central to catch the train home.

INTERVIEW TECHNIQUES

Wednesday

So excited! Today I’m attending another trade show in the city, for the same editor, someone in a distant state I’ve also never met, (typical of my worklife). This show is a lot smaller, and a lot more fun, a combination of textile manufacturers and designers whose own paintings and digital prints designers buy, then use in their own collections. Glam-looking professionals, all in chic bits of black, cluster on the sidewalk clutching their coffees, waiting for the doors to open at 9:00 a.m.

Two dozen of us watch an hour-long video of spring/summer 2015 trends: pale colors, lots of mesh, netting, lace and transparent fabrics. Neon is out, kids! I run around the show until 5:00 interviewing the people on my list. Many are French, so I speak the most French I have in ages, which I love. I see spectacularly beautiful silk, lace, wool, mesh and satins and recognize the names of some Very Big fashion labels on the buyers selecting their choices. One designer of amazing patterns, which you can buy, own and use exclusively for $625, tells me that one of my favorite women’s activewear companies uses many of his designs.

I’ll never look at a piece of clothing quite the same way again. This is why journalism is so addictive. In one day, I’ve enjoyed: meeting a pile of highly creative people; gotten to use my language skills; learned a great deal about this industry and made some useful new contacts for future stories and projects. What’s not to like?

Thursday

Time to bang out two 1,000-word stories, due this evening to my editor in California. No pressure!

I also call and email editors whose payments to me — as is now typical — have not arrived, even weeks later. While 30 days is normal, the pace of my production is much faster now, and waiting for a month for something I have to bang out within a day or two seems ridiculous. At this point, I have pennies in my bank account, bills are due and I have to start using my line of credit. (I have significant retirement savings and another emergency fund with six months’ expenses, but a short-term cash flow issue is not, in my mind, an emergency. I keep those funds in case, God forbid, I simply can’t work at all for a period of time, to be able to keep contributing the amount my husband relies on every month for our expenses and savings.)

A freelancer who can’t pay their bills on time is someone whose business, health and reputation are at risk. I’ve had a bank line of credit — $16,000 worth — for more than a decade. When I call and email editors, my tone needs to be breezy, relaxed, happy, not someone desperate for any assignment. (Even if it might be true!)

I email and call half a dozen editors, print and on-line, to check on the progress of my pitches to them. A pitch I’ve sent to one Marie Claire editor comes back, suggesting another editor there, and possibly a better fit for a competing magazine. I try the second MC editor and decide to give it a week before trying the competitor.

THINK LIKE A REPORTER

Friday

Exhausted. Between writing, blogging, tweeting and FB, I feel like my eyes are going to melt. I should jump at once into my next story, a long personal essay for Good Housekeeping, but I desperately need a day to myself and off the damn computer. I’m also physically spent from two crazy days of walking and non-stop interviewing.

I have an eye exam and discover — which I knew — I finally need reading glasses. The optometrist is a woman my age who tells me I’ve dodged that bullet a decade longer than most.

I get an email, out of the blue, from a source in California I’d interviewed last year for my (unsold) book proposal, asking me (!) to possibly speak at their annual conference. I give her an idea what that will cost and hope it will come through. I enjoy public speaking and it’s the easiest money I now earn.

I drive to Greenwich, a super-wealthy Connecticut town about 20 minutes east of us, to pick up a gallon of my favorite, spendy, British-made paint, Farrow & Ball. We’re having a new contact over for dinner — someone who might (!) send me on a very cool research trip for her organization — so we want the apartment spotless. I splurge on some gorgeous fresh flowers, white nerines, orange tulips and some greenery, and pick up the food for the dinner. I’d hoped to make filet mignon but at $29/lb. (!!!!) choose pork chops instead.

Saturday

One of the great pleasures of living so close to New York City is being able to hop in for a few hours after a 40-minute train ride. I buy a 10-trip ticket — whose price has just risen again — now $83. I walk from Grand Central to ICP, the International Center of Photography to see a show of photos by Lewis Hine.  Admission is $14. New York City is really expensive!

The show is fairly large, and the images — of immigrants arriving at Ellis Island in 1905, of child labor in 1915, of African Americans in the 1920s — are powerful, some of them very familiar. A former schoolteacher, Hine became the pre-eminent photographer of his era, capturing slices of life that were damning and which prompted social change. Yet he died broke and unknown.

I wonder what impels us to do the work we do, to care as deeply as we do, if this is to be our inglorious end.

Our dinner is a lot of fun; our guests have lived and worked in Europe, the U.S. and Africa, so we have lots of stories to share, from the White House (my husband was a NYT photographer there for 8 years) to Rwanda.

Sunday

Pooped! A day to sleep, recharge, catch up with my husband, himself a busy, tired NYT photo editor, and read four newspapers — the WSJ, two days of the NYT and the weekend Financial Times.

I bang out this blog post, trying not to freak out about the coming week: bills due, no checks (yet) and a 2,000 word piece due on Thursday I haven’t had a minute to start work on.

Scrooge city! Employers hotly defend poverty-level wages

By Caitlin Kelly

‘Tis the season!

Check out the 300 comments — and climbing (including a long one from me) — at the Harvard Business Review blog where a Wharton professor, Peter Capelli, (gasp, competing B-school!) posted the following argument in favor of actually paying workers a living wage:

Jobs paying $15 per hour are not the concern, though. Those are routinely seen as good jobs now. The concern is those jobs paying at or around the minimum wage, $7.25 per hour or only $1160 per month for a
full-time job. About 1.6 million workers in the U.S. are paid at that level, and a surprising 2 million are actually paid less than that under various exemptions. If you are an employer paying the minimum wage or close to it, the Government has determined that your employees need help to pay for food, housing, and healthcare even if they have no family and no one to look after but themselves.  As we’ve been reminded this season, many of those workers also need help from families and coworkers to get by.

No doubt the reason low-wage companies continue to pay low wages is because there are plenty of workers willing to take jobs at those wages, and the need to pay more to avoid the risk of being unionized is
largely gone. But “can” and “ought” are not the same thing.  Nothing about the minimum wage implies that it is morally ok as long as you pay at least that much. It simply says that the government will prosecute you if try to pay less than that level.

A longstanding principle in all developed countries including the U.S. is that labor is not like a commodity where taking advantage of the market to squeeze down prices is a fact of life. Employees have human rights that do not disappear when they enter the workplace. Even in business law, principles like the “mechanic’s lien” say that employees should be paid before other creditors because they are more vulnerable than businesses and do not get profits to compensate them for risks.

We’re at an inflection point in the U.S., where some low-wage workers, unprecedented in decades, have actually begun to stage walk-outs, strikes and protests in recent weeks.

In Germany — where 9,000 workers are employed by Amazon — employees have just gone on strike.

Wage list
Wage list (Photo credit: Wikipedia)

I have — as we say here in sports-metaphor-obsessed-America — skin in this particular game.

I worked 2.5 years making $11/hour (the federal minimum is still $7.25/hour) selling costly outdoor clothing at an upscale mall, the subject of my book, “Malled: My Unintentional Career in Retail.”

No matter how insanely productive we were — one of us sold $16,000 worth of merch one holiday Saturday — we never got more hours or  serious raise (mine was 30 cents/hour) or a boost into a low-management position with a (barely) liveable salary.

The endless argument in favor paying crap is that low-wage workers are all teens, seniors and/or have no skills.

False! A recent survey of 436 New York City retail workers found that two-thirds of them are supporting another family member on their wages. Their average age? 24.

I also pay my assistants $15/hour, albeit part-time, about 10 hours a month. This year I paid out $1,5000 in wages to one worker, a significant amount for a one-person shop — me — and a healthy sum to a person new to my line of work, in effect, someone essentially entry-level I was training and paying.

I am appalled, disgusted and fed up with corporate greed, corporate welfare and the right-wing outrage that all low-wage jobs are low-skilled. They’re not.

Every single job adds profit to an employer’s bottom line or — in union-free America — it’s swiftly cut, with no severance or warning.

Walmart and MacDonalds workers suck up my tax dollars in Medicaid and food stamps because their greedhead CEOs think this is moral, equitable and justifiable way to treat workers.

I disagree.

How about you?

It’s Black Friday, and retail workers deserve more

By Caitlin Kelly

Today, thousands of Americans rush out to start their holiday shopping. It’s called Black Friday because it’s the beginning of the season that pushes retailers into the black — i.e. profitability.

While shoppers clamor for more product, more discounts and even more hours in which to spend their money, please pause to remember the hard-working people who serve them, since 70 percent of the American economy is created by consumer spending.

Retail workers also deserve more:

— More money (most earn minimum wage)

— More respect (until you’ve served them, it’s hard to believe how rude and nasty some shoppers can be)

— More hours (store managers scrimp on paid hours because every other cost is already spent)

— More opportunities for raises, bonuses and promotions into a decent wage. (No worker adding profits to the bottom line should be so fiscally punished)

Here’s my op-ed in today’s New York Daily News, America’s sixth-largest newspaper and the last newsroom in which I worked as a reporter.

An excerpt:

In a time of growing income inequality, no one should assume that retail staff are uneducated or have no higher ambition than folding T-shirts for hours. RAP also found that more than 50% of them either have a college degree or are working toward one.

Some, like our store manager Joe, who fought with U.S. Special Forces in Mogadishu, have served their country overseas. And some enjoy retail work and consider it a meaningful career choice.

For others, it’s a stopgap, a place to earn a wage while awaiting a better-paid opportunity. One multi-lingual young lawyer I know recently made the move from folding T-shirts at the Gap to working at a major investment house, the fortunate culmination of a lengthy and frustrating job search.

These workers deserve and demand more respect and better economic treatment.

Walmart
Walmart (Photo credit: matteson.norman)

As some of you may know, a frenzied crowd of shoppers trampled a 34-year-old Walmart associate. Jdimytai Damour — in his first week on the job on Long Island, NY — to death in 2008.

Walmart has yet to pay the $7,000 fine levied by the Occupational Safety and Health Administration:

Sitting on appeal with a review commission, the case of Jdimytai Damour’s death highlights how corporations can choose to fend off modest penalties over workplace dangers for years on end, according to occupational health experts.

For a company with sales of $466 billion last fiscal year, the $7,000 fine from the Occupational Safety and Health Administration represents little more than a single store’s rounding error. Walmart would have vastly outspent that sum simply in legal fees devoted to fighting the penalty. But the world’s largest retailer is less concerned with the monetary fine than with the broader implications of the case. A negative ruling could compel Walmart and other retail companies like it to take additional safety precautions for workers or face new liabilities.

“It’s not about the penalty,” said Celeste Monforton, a former OSHA analyst who’s now a lecturer at George Washington University. “It’s this interest in seeing how far Walmart can push back against the decision.”

I’m aware that for some people — including readers here — Walmart offers low prices and may be the only shopping choice in their area. I will never ever shop there.

I worked part-time, from 2007 to 2009, at an upscale mall near my home in suburban New York selling for The North Face, costly outdoor clothing manufactured — as most apparel now is — in low-wage nations across the globe, from Peru to China. I earned $11/hour, with no commission, for a job that demanded devoted attention to 14 simultaneous tasks, from spotting shoplifters (no store security staff) to scrubbing the toilets. We were given daily sales goals. The lowest was $400, the highest — during the holidays — $6,000.

malled cover LOW

It was the hardest job I’ve ever done. I’m glad I did it. I’ve never seen the world the same way since then.

It showed me a sort of corporate brutality I could never (naively) have imagined had I not stepped behind the cash wrap. Shoppers assumed we were stupid, uneducated, unable to get or keep any other sort of work, when many of us had lost much better-paid jobs in the recession. Or we were going to college, and/or supporting a family.

My second book, “Malled” My Unintentional Career in Retail” details my experience, as well as that of hundreds of others nationwide.

Yet the word most industry experts use to describe these workers?

Disposable.

Retail work is the largest source of new jobs in the U.S., yet most of them  — part-time, with very few hours and no benefits — pay such low wages that workers end up using food stamps to supplement their meager incomes. Enough already with corporate welfare!

LAST CHANCE TO SIGN UP FOR THIS WEEK’S WEBINAR — “CRAFTING THE PERSONAL ESSAY”. CLASS SIZE IS SMALL, SO EVERY STUDENT RECEIVES INDIVIDUAL ATTENTION.

THERE’S PRE-CLASS READING FOR THIS ONE, SO IF YOU’RE INTERESTED, DON’T DELAY!

DETAILS AND SIGN-UP HERE.

The endless fight for a living wage: is $15/hour really too much?

By Caitlin Kelly

The federal U.S. minimum wage remains $7.25. Five states have no set legal minimum at all; six pay more than $8.00/hour.

(The minimum wage in Australia is already $15.00.)

In an era of almost $4/gallon gasoline and rising costs for food, health care and other necessities, the fight to win a living wage continues.

Official seal of SeaTac, Washington
Official seal of SeaTac, Washington (Photo credit: Wikipedia)

The city of SeaTac, in Washington State, is fighting this battle today.

From bbc.co.uk:

Supporters of Proposition 1 say $15 an hour is a “living wage”.

Detractors say that it would see businesses close and lay off some of
the 6,300 workers who would be impacted by the raise.

SeaTac covers just 10 sq miles (26 sq km) and has a population of just 30,000, with only 12,000 registered voters.

But what everyone agrees on is that tiny SeaTac has suddenly become a battleground for one of the biggest issues confronting the US economy – income inequality, or the widening gap between the rich andpoor, which has risen to its highest level since 1917.

“Coming out of the recession, we’ve seen job growth come out of the low-wage service sector,” says Prof Ken Jacobs, head of the University of California-Berkeley Labor Center.

The battle is pitched — desperate workers struggling to make ends meet against employers who insist they cannot possibly pay more.

Or that workers simply offer little to no skills, certainly none they value at that price.

The state of New Jersey — with 50,000 workers employed at minimum wage — will raise its lowest legal wage January 1 to $8.25/hour.

Like every argument, this one contains a blend of truth and perception, of assumption and received wisdom.

One of the issues is really thinking harder about what constitutes a “skill.”

Here are my thoughts, quoted recently in U.S. News and World Report, about what it’s like to work retail.

I worked a low-wage job from September 2007 to December 18, 2009 when the economy fell off a cliff and I desperately needed additional income. I sold costly outdoor clothing and accessories for The North Face, in an upscale suburban mall in New York, a 10-minute drive from my home. I earned $11/hour with no commission, few bonuses and a 30-cent raise in that time.

I typically sold $150+ worth of merchandise every hour; my best day ever, I sold more than $500 worth per hour.

And the company’s “reward” for selling $25,000 worth of its merchandise, virtually all of it sourced from low-wage factories in Peru, China and elsewhere? A gift card for the same merchandise worth $25.

You can exhort your workers and plaster mission statements to your walls, issue edicts, wave your hands…It’s tough for any worker to get excited — or “engaged” as the workplace gurus like to call it — when you’re toiling for pennies and earning significant profits for the person who relies on your labor.

Let alone a major multi-national corporation whose top executives now stagger home bent double with the bags of cash they’re netting — now typically 354 times the wage of their average worker.

When you can’t even pay your bills, no matter how hard you work, work loses much of its meaning.

And all of its dignity.

In January 2009, our store manager cut all our hours. I was only working one seven-hour shift, then cut to five hours, one of which paid for the cost of parking at the mall. We were told “the company can’t afford more.”

That month The Wall Street Journal reported that the parent company of The North Face was sitting on millions in cash — money it used in 2011 to purchase a competitor, Timberland for $2 billion.

The assumption being that no one working a low-wage job would notice this odd and striking definition of “can’t afford.”

I did, and wrote about this in my book about my time there, “Malled: My Unintentional Career in Retail”, which was published in China in July 2013.

malled cover HIGH

I do realize what happens when you pay workers poorly — they quit! I’ve been hiring part-time assistants for more than 15 years, when I paid a college undergrad $12/hour for her skills. Jess was amazing: smart, funny, a quick learner and a ferocious work ethic.

That was a lot of money then, and for some workers, it still is. I’d have simply felt embarrassed offering her less; I recently heard from an undergrad at a prestigious American university that a professor offered them $7.25/hour, which I find appalling and abusive.

When I pay $10/hour I can find smart and talented people  — but only for a few weeks, a month or so at most. They leave quickly, as they must, to make more elsewhere. At $15/hour I was able to keep the skills of someone else this year for more than eight months.

Hoping to replace her, (as she now seeks a full-time job), I recently interviewed someone who came highly recommended…and who wants $25/hour.

That’s my breaking point. So, for now, I am mostly assistant-less, and feeling that loss in my reduced productivity.

The pricing of our labor is a delicate dance. But tight-fisted employers who insist that low-wage workers have “no skills” are lying to themselves and to their weary workers.

They’re also short-changing their customers, who need, expect and deserve good service for their hard-earned dollars.

Here are some of the skills we used in our retail work:

— Maintaining a sense of humor (let alone having one to start with!)

— Listening carefully and for long periods of time to customers to discern their needs

— Speaking to customers in whatever style/tone/speed (even foreign language) best suited them

— Learning and memorizing a wide array of product knowledge: size/price/technical specs

— Lifting, carrying, stacking, folding and hanging goods

— Cleaning and tidying the entire store, top to bottom

— Ringing up purchases

— Watching the sales floor to deter shoplifting

No skill?

Snort.

Try calming a shrieking one-per-center threatening to “call corporate” if you fail to meet her demands.

Try helping a mentally disabled teen sort through all his jacket options to find something he loves that fits

Try explaining to a Saudi prince’s servant which down jacket will keep the princeling warm in his first New York winter.

walmart beijing
walmart beijing (Photo credit: galaygobi)

When Walmart employees suck up taxpayers’ money in food stamps ad Medicaid because their cannot earn a living wage...we’ve got a problem.

A 2004 study by UC Berkeley’s Institute for Industrial Relations found that, in California, the average Walmart employee required over $500 more in total public assistance than workers from comparable large retailers. Families of Walmart workers required 40% more health care assistance and 38% more in other kinds of public assistance (like food stamps, subsidized housing, and school lunches) than comparable families of large retail workers.

In addition, a 2006 report by the Philadelphia Inquirer found that Walmart had the highest percentage of employees enrolled in Medicaid in the state; one in every six of Walmart’s 48,000 Pennsylvania employees was enrolled. Finally, in January of 2012, the Ohio Department of Job and Family Services found that Walmart employees and families were the top recipients of Medicaid, food stamps, and cash assistance in the state.

The American worker is being subjected to a fierce game of chicken — who will blink first? Who will cave most quickly to imperial corporate demands, like these, made to the mayor of a small, economically-strapped town in Idaho:

Another economic rescue with Hoku’s glamour and promise is not on the horizon. Mr. Blad, in an interview in his office, said a big employer had recently expressed interest in coming here, bringing perhaps 1,000 jobs. But the company, which he declined to name — a warehouse distributor that does most of its sales over the Internet — has said it would offer $10 an hour, only a few dollars above the minimum wage.

The company even had the audacity to ask for financial incentives, which the city has politely declined. “We would welcome them, and we would value them,” Mr. Blad said. “But I can’t justify taxpayer dollars for a $10-an-hour job.”

What say you?

Are you working for (or paying) minimum or low wages?

If you’re earning so little, do you have an exit strategy?