It had to happen — men and Spandex have become best buds thanks to ‘shapewear’, a tidy euphemism for girdles, corsets, anything you wear beneath your clothing that sucks you in, holds you tight and makes you look sleek, trim and smooth.
Until the moment of truth when it all has to come off. Reports today’s New York Times:
“We are selling them as quickly as Spanx can make them,” said Nickelson Wooster, the men’s fashion director at Neiman Marcus, which was until recently the only department store carrying them. (This month Spanx for Men arrived in Bloomingdale’s, Saks Fifth Avenue and Nordstrom, and at Web sites like freshpair.com.) “Men may not be talking about it, but they’re buying it.”
Men’s “shapewear” is “the next big thing,” declared Michael Kleinmann, the president of Freshpair, which sells underwear to both sexes. Already, compression garments from brands like Equmen and Sculptees, to name two, have been selling briskly.
Eighteen months ago, when Freshpair got Equmen’s compression T-shirts, “we sold out,” Mr. Kleinmann said. Men’s torso-enhancing T-shirts are part of a revolution in men’s underwear that has been taking place over the last decade, he said. Another popular but hush-hush product is profile-enhancing underwear, which he called “the equivalent of a push-up bra” for men.
The success of Equmen, an Australian label, is one reason department stores and online retailers have been eagerly awaiting Spanx for Men. At Saks Fifth Avenue, Equmen has been sold for less than a year and has already become one of the store’s best-selling underwear, said Eric Jennings, vice president for men’s fashion at Saks.
Women who wear Spanx know the ins and outs of a garment that squooshes all the jiggly bits into a likeness of someone who actually hits the gym more than the remote. They do work magic, but try getting into one! Then…..try getting out again.
The dilemma, for those who are single and dating, is whether or not to wear Spanx on a date you think might end up with the removal of clothing for frisky purposes. A pretty bra, front-closing — cha-ching! A pretty bra, easily unhooked from the back with one hand, workable. Shapewear? Not so much. Even being seen in acres of flesh-colored nylon and its shimmering sausage effect — deeply unerotic.
It’s hard enough to peel yourself out of this stuff, but someone else? Someone new, breathless at the very thought of the encounter to come….and now it’s wrestling with Lycra time.
Best to disappear for a few discreet minutes. Remember the moment when Bridget Jones is discovered wearing granny pants?
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