By Caitlin Kelly
It looks so easy.
Write, hit send.
In an era when we’re inundated with a veritable verbal Niagara — blogs, websites, Twitter, legacy media (i.e. newspapers and magazines), television, radio and, oh yeah, books — writing looks like such an easy-peasy way to make your name quickly.
I’ve been doing this for a living since my undergrad years at the University of Toronto, where I started learning my skills — yes, really — writing for the weekly school newspaper. I never studied journalism, then or later. But I worked for demanding, smart editors. A lot.
I’ve since produced two works of nationally-reported non-fiction, won a National Magazine Award and worked as a reporter for three major daily newspapers; my website has details, if of interest.
Here are some of the skills and behaviors you need as a professional writer of journalism and non-fiction:
Without it, don’t even bother. If you’re the person who drove your teachers nuts — and maybe you still do! — with endless questions, this is a great skill. You’re not just being annoying. The best writers are endlessly fascinated by the world and the people around us, whether the woman sitting next to you in a cafe or the homeless man on the corner or the neighbor who never, ever smiles.
What’s their story?
Tact — aka wrangling strangers
I tell would-be journalists that our job is much less that of writing well (which matters, of course!) than the ability to wrangle strangers. If you can’t make a total stranger immediately comfortable in your presence, whether face to face or over the phone or Skype or email, you won’t be able to gather the information, color, detail and compelling anecdotes your story needs to come alive.
Many people are afraid of, or even hate, journalists and their nosy questions. People are shy or scared and/or fear they’ll be misquoted or taken out of context.
It’s your job to soothe their fears — ethically! — and allow them to share their story.
No functional journalist can do a good job without it. No matter who your subject is, or how different they are from you, you must seek to understand and convey their experience of the world.
We live in a noisy and distracted world. The greatest gift you can offer someone now is your undivided attention — and you theirs. People have much to tell us, but in order to hear them clearly we need to listen attentively.
Put down your phone!
Shut the door and eliminate all possible interruptions (dogs, kids, coworkers) while you’re conducting an interview.
Read others’ writing
Every ambitious creative makes time and spends money observing the best of their field — musicians, dancers, film-makers, artists. How else to appreciate the consummate skill and technique they’ve honed?
I now see younger writers sneering at the antiquated notion they actually need to learn their craft. They do.
I read many magazines and newspapers, a few longform websites, (Aeon, Medium, Narratively) and many works of non-fiction. I’m still hungry, even decades into my own successful career, to watch others being excellent and to learn what I can from them.
Listen to others’ interview techniques
Like the legendary NPR host Terry Gross; here’s a recent profile of her.
Social capital — aka connections
It’s not as difficult as some imagine to forge connections with writers, agents, editors, even those with a lot more experience than you have right now. Attend every conference you can, like this one — for women only, in New York City, November 7 and 8.
Create and carry with you everywhere a handsome business card and be sure to collect others’.
When you meet someone whose work you admire, let them know. If you want to break into this world, reach out to other writers on Twitter, through their blogs, at classes and seminars and workshops.
Writers can be shy and introverted but no one makes it alone.
No one, I guarantee you, is an “overnight success.” You may only see their front-page byline or NYT best-seller tag, but it probably took them years to achieve the social capital, skills, experience and insights to get there. I weary of newer writers stamping their feet and expecting it all to happen on some accelerated timeline.
Both of my books, (well-reviewed), were each rejected by 25 publishers before a major New York house bought them, the first by Pocket Books, (a division of Simon & Schuster) and Portfolio, (a division of Penguin.) My agents (two different ones for each book) did not give up.
Many successful writers face tremendous rejection along the way to eventual success.
Attention to craft
I can’t say this too strongly.
Learn your craft!
Take a class, find a mentor or coach, read books on how to write well — there are many, from Stephen King to Anne Lamott to Roy Peter Clark.
It’s arrogant and naive to think that simply pushing hard on the heavy doors of the publishing and journalism world will gain you access.
If they do swing open, you’d better bring a strong set of skills!
And now that editors are busy and overwhelmed, very few have the time, interest or energy to mentor you or help you improve your writing and reporting along the way.
So….how to conduct a terrific interview?
How to gather the reporting your story most needs?
How to come up with great, timely, salable ideas?
I offer webinars, (individually, scheduled at your convenience) and have coached many writers worldwide to improved skills and confidence.
One of them, a 22 year old Harvard grad traveling the world alone by bicycle to gather stories of climate change, hired me to get her work into The Guardian — with no prior journalism experience.