Water dripping on stone

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By Caitlin Kelly

I’ve always — imagine! — been impatient.

Have always hoped, somehow, my journalism would make a difference to the world, to its readers, maybe even to voters or policy-makers.

In my early 20s, I tackled a grim and difficult and important story, the testing of cosmetics and other products on animals. I won’t detail what I saw, but I never forgot it, and to see that as a young person is to be changed. I wrote it for a brave editor, the late and much missed Jane Gale Hughes, whose Canadian national magazine — as small in size and apparently unsubstantial as a TV Guide — was called Homemakers.

Its name was misleading, suggesting anodyne chitchat.

Quite the opposite!

Jane, extremely rare for any editor who hopes to keep their job, had to fight the advertising department because, of course, the advertisers of the products being tested would object and pull their lucrative ads.

The ads whose revenue paid her salary and my freelance work for her.

She ran my story anyway and I’m really proud of it and grateful for her belief in me as a younger journalist to produce it.

This tension between money and truth-telling never goes away.

In 2005-6, when I was a reporter for the New York Daily News, then the nation’s sixth-largest paper, I did a huge investigation of the cruise ship industry.

What I learned persuaded me to never take a cruise.

Of course, the editor refused to run my stories — for fear of losing their ad dollars. They finally ran one-half of my work.

 

Journalism matters!

 

Every story that digs deeply.

Every press conference — pure theater! — during which smart journalists ask challenging, tough questions, even in the face of sneers, insults, pompous political lectures and hostility.

It all adds up.

It must.

Jose and I are soon at the tail end of long and challenging and satisfying careers in journalism. We remain deeply passionate about the need for intelligent, analytical, critical reporting on  every aspect of life.

But both of us were cautioned — long ago — to remember that even a lifetime of our committed excellence, even for the largest and most influential outlets, and all the work of all our talented colleagues, is the equivalent of water drops on stone.

One at a time.

Each story — each image — only a drop.

How can it matter?

Drop after drop — repeated over and over and over and over — as we and others continue the work, and stone wears away.

 

Six years ago this month, a life-changing trip

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On assignment in rural Nicaragua…

 

By Caitlin Kelly

We’re fortunate indeed to ever have a truly life-changing experience — in a good way!

Six years ago, I did, flying from my home in New York to Atlanta and there boarding a three-hour flight to Managua, capital of the second-poorest nation in the Western Hemisphere — Nicaragua — after Haiti.

If you’ve never visited or lived in a developing country, especially one reached so quickly, it’s a huge shock.

The air just feels different.

It smells different — of mildew and roast meat and undefined vegetation. Bird calls are unfamiliar.

Horse-drawn carts clop along the streets of the capital.

That $15 you just blew for a sandwich and a drink at the Atlanta airport takes on a whole new meaning when

Nicaraguans’ annual per capita income is just over $2,000.

 

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Try climbing those steps in the dark, wearing a headlamp!

 

 

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Our aircraft from Managua to Bilwi — and back!

 

 

I learned how to canoe at camp -- useful when we went to Nicaragua
On assignment in Nicaragua for WaterAid — Jen in the bow of a dugout canoe

 

I went there with WaterAid America, hired and well paid to produce three feature stories about their work, joining a multi-national, multi-lingual, multi-generational and multi-talented team: a blogger from Maine, Jennifer Iacovelli; the WaterAid communications person, Alannah Imbach, and photographer Rodrigo Cruz from Mexico, even from the very city I’d lived in at 14, Cuernavaca.

We had never met before.

We had no idea if we would. work well together or even like one another.

But we did and we did.

We even had such a powerful experience that, when we said goodbye in Managua to the country director, fellow Canadian Joshua Briemberg (a dead ringer for Hagrid!) he cautioned: “No tears!”

What an adventure!

To reach the coastal town of Bilwi, we rode the tiniest commercial aircraft I’d been in so far — they weighed us, not just our bags!

The van we traveled in for hours every day often needed a push. The heat was intense and we were working hard, 12 hours a day, seeking shade wherever we could find it. The van was stocked with plenty of ice water, and we needed it!

 

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Reporting in Bilwi, Nicaragua for WaterAid

 

The goal there was to teach locals how to build their own toilets and wells.

Until you’ve been in a country where you sweat all day every day — and access to running water is a luxury — you can’t imagine it.

One of my favorite memories, when we visited a village without electricity and running water, sleeping on cots under mosquito nets, was bathing at dusk while trying to pump enough water from the well.

A cow stood nearby.

Just as I finally took off my sports bra…a little boy on a bicycle rode past.

We worked in Spanish, which I speak, and the area’s regional language — Miskito — for which we had translators.

 

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LInda’s home, where we slept w/o electricity on cots under mosquito nets

 

Food was whatever was available, sometimes cooked over indoor wood fires.

The wooden house we stayed overnight in one night was typical — smooth, shiny, spotless wooden floors, painted a bright color, with open windows, and on stilts, allowing storage, shade and room for animals below.

Their turkey (!) followed us through the woods to the river, gobbling happily, until Jen and I got into a dugout canoe there, a first for both of us! Good thing this Canadian knew how to paddle a canoe!

Our seats?

Our host’s mother whipped out her machete (!) and sliced two nearby stalks of bamboo on an angle — boom, seats!

As you can imagine, the week was filled with revelations and kindness, new experiences and the joy of doing some good work in a team of fabulous, easy-going professionals. No one whined!

In the years since, Jen has stayed in Maine doing non-profit work and Alannah now lives in her native Washington State, running Vibe, a gorgeous co-working space she designed with her Swiss husband, Marcel. And they have lovely twin daughters, Noemi and Chiara.

We are still in touch and I’ll forever be so so so grateful for their trust in me and my skills, allowing me to learn so much so quickly.

 

Have you had an experience that changed you or your worldview?

 

 

The editorial relationship

 

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By Caitlin Kelly

The good and bad of blogging  — for writers and readers alike — no editors!

No one to say: “Hmmm, really?”

No one to ask: “What did you mean to say here?”

No one to suggest: “Maybe you wanted a shorter paragraph?”

I’ve been writing for a living since I was 19, so I’ve worked with many editors, men and women of all ages and temperaments, some as my bosses or coworkers, many as those who chose to assign me freelance work, and my two non-fiction books.

The very best are like the best plastic surgeons — when they trim, you barely notice it, but suddenly your material looks so much better.

The very best remain calm and cool, able to re-direct us and soothe us when we’re lost or panicked in the weeds of reporting and interviewing. Book editors are gods to me — helping us make sense of 100,000 words.

I’m always amazed at the trust that each editor places in us and our skills and our character and our ethics and our work ethic when they commit to us. This was a bigger deal when top writers were paid $3/word by the big glossy magazines and a $6,000 or $9,000 or $12,000 check was still possible and not some gauzy memory.

Then as now, editors hedge their bets with contracts that may not contain a kill fee, or a very small one (25 percent), so that $4,000 you expected to earn — hah, now you’re only getting $1,000 and your bills be damned!

It’s one reason smart full-time freelancers are very, very frugal; it’s easy to blow some cash on a vacation or some new clothes or some dental work or car repair — put  it on a credit card — and, guess what?

You aren’t getting that money now.

It’s very stressful and stories get killed for a lot of very bad reasons. One I see a lot (not in my work) is editors who commission a story, disappear for weeks or even months (!?) and then the story is no longer timely or someone else already published it. This punishes the writer, who’s done all the work in good faith.

 

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Some of my most memorable editors:

— The one who sent me off to profile David Quinn, then the brand-new coach of the New York Rangers, saying “You’re Canadian. You know hockey!” I did not. Here’s the story.

— The one who just assigned me a scary story about a technical topic for a specialist audience of readers with Phds. “You realize I never studied chemistry or physics?” I emailed him. Onward, anyway.

— The  one who told me to get what he was sure was a totally ungettable interview and I came back within a few hours with a former European leader.

— The one who sent me off on a two-week tour of Queen Elizabeth and Prince Philip. Lord, what an adventure: Ontario, Manitoba, New Brunswick. We flew in Lear jets, allowing Her Majesty the “purple corridor” of advance time for her jet to take off before ours.

— The one who sent me, in December, to the tiny Arctic village of Salluit, ostensibly to deliver an entire small plane-full of donated clothing, with only 24 hours there. We landed on ice and snow at maybe 1pm, and no one wanted the stuff, and it was dark by 2pm and  I had to go on the radio, a particle board shack, being translated into Inuktitut, to calm the village down and get anyone to even speak to me.

 

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— The one, at the New York Daily News, my direct manager, who said: “When I want to speak to you, I’ll let you know” and never spoke to me again. That was December and I was let go in  June. Fun!

— The one who edited Boy’s Life, the Boy Scout’s official magazine, and had me interviewing Scouts (by phone) all across America. They were always terrific!

 

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— The one who read my initial manuscript for Malled and said: “I really like Chapters 11 and 12.” The rest? Needed revision. We made it.

— The one who sent me from Toronto, freelance, for The Globe & Mail, to write about performing eight shows of Sleeping Beauty as an extra with the National Ballet of Canada, at Lincoln Center. I typed it up in my room at the Empire Hotel and dictated it over the phone. “This is great!” he said.

 

At best, it’s a collegial collaboration of mutual respect.

At worst, you feel butchered and never want to trust another editor again.

And you never know for sure what you’ll get!

The social media dance

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Let’s keep it civil!

 

By Caitlin Kelly

I bet some of you remember life before Facebook, Reddit, Tumblr, Pinterest and Twitter.

It was a time of  social interaction that was, de facto, personal. We spent time sitting with someone, or walking with them or dancing or fishing. Not sitting at a keyboard and staring into a screen.

So we’re basically talking to total strangers and trusting in their goodwill and intelligence to respond civilly and calmly.

These days, that feels like more of a gamble.

I do see a lot of good thanks to social media.

You, for example!

Knowing that people still find value here — after ten years! — is heartening indeed. I really value the conversations and insights and humor and global perspective you bring.

I enjoy Twitter and have also made new friends from it, meeting them face to face, people I really enjoyed after months of tweets-only.

But a few downsides are increasingly diminishing my pleasure in using social media, and competitiveness is the primary driver.

In my business, of journalism and coaching and writing non-fiction, the LOUDEST voices seem to win, There’s a tremendous amount of chest-thumping, crowing over enormous success. Frankly, even with decades of my own accomplishment, I find it intimidating and exhausting.

I also see, increasingly, a sort of competitive victimhood, with millennials and Gen X vying for the title of whose life is most miserable — and it’s all thanks to those greedy Boomers. (My generation, of course.)

There is no legitimate argument to deny the challenges these two co-horts face. There are many and they intersect: high student debt, low wages, intermittent work, climate change…

I read some of those threads on Twitter, where even the calmest and most reasonable objection or alternate point of view is blocked for being unkind and invalidating — when it’s an alternate view.

I don’t dare mention on Twitter that Boomers like me have weathered three recessions, each of which slowed our careers and damaged our incomes. Then the crash of ’08.

 

This “lalalalalalalalala I can’t hear you” equivalent online is a disaster.

 

There’s little point in “connecting” with an enormous global audience, potentially, only to whine and rage and stamp your feet insisting your life is the worst ever.

For you, it is.

I get that.

 

But until or unless we can cultivate modesty and empathy, compassion and a clear understanding that we each see the world through our own filters of age, race, income, education, political views, sexual preference, gender identity, cultural norms….it’s a dialogue of the deaf.

And here’s a powerful plea about how to better handle other’s bereavement and grief on social media.

 

 

How journalism happens

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Written by a documentary film-maker, daughter of the late, great NYT journalist David Carr

 

By Caitlin Kelly

It’s ironic — we each have more access now, thanks to the Internet, to thousands of media sources from across the globe than ever before.

Yet I see such tremendous ignorance of what journalism is.

What we do. Why we do it. What we earn. Our many constraints and challenges.

So, as we close out this decade, this is my stake in the ground, a sort of Media 101. (If this is all overly familiar, sorry!)

 

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Where does a “news” story come from?

The textbook definition of news means it’s new (something we haven’t seen or heard before); it affects the outlet’s audience (whether local, regional, national or global); it affects someone wealthy or powerful (a sad metric, but often used); it marks a significant change from prior experience; a natural disaster; a major crime.

It also, ideally, covers all levels of government. Ideally, also we cover major issues like income inequality/poverty, health, education, environment, etc.

Do journalists pay their sources?

No. This is common in some British tabloids, but not in North America, where it’s taboo. It demands cooperation from sources, yes, but it means (ideally!) that money doesn’t buy access or coverage.

Do sources pay to be in a story?

No! There is now the absurd belief — based on “journalism” like Forbes’ blogs — that you just pay to play. I’ve been offered payment many times by sources to write about them. Unscrupulous journalists accept, creating the fantasy this is normal. It is not.

 

 

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How do I know who or what to trust?

This is now a huge and troubling issue — I recently attended a powerful and sobering event at the New York HQ for Reuters, with terrific panelists addressing this very question.

The first speaker, who flew in from London, showed the audience five videos and asked us to vote on whether they were fake or real. Some were fake, and so carefully created it was really difficult to tell.

In an era of such deceptive deepfakes, question carefully!

 

Who writes the headlines?

Not the reporters! Every outlet has a series of editors above the reporters and they will oversee the headlines and write them. No reporter writes their own headlines; freelancers can and do suggest one when pitching, and some will be kept.

Same for book titles; I named my first book and my editor (thankfully!) named my second.

Who writes the captions for photos?

Editors. Sometimes the photographer.

 

How much do reporters make?

Hah! So much less than people imagine. In 2019, the American average was $40,081. To put this into context, I earned $45,000 as a reporter for the Montreal Gazette  — in the 1980s. If you’re fortunate enough to get hired by a major national outlet, like Reuters wire service or The New York Times, you might get $90,000 or more.

How much do TV reporters make?

A lot more, depending if regional or national. Those working at the national level — sometimes more experienced and skilled — will make more. Locally, $56,455.

 

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How much do authors make?

Some, millions. Some, pennies!

There are many, many tiers of book publishing, from academic houses to small indies to the mega’s like Simon & Schuster or Harper Collins, able to offer enormous advances to those they think worth the investment — like Michelle and Barack Obama, who got (reportedly) $65 million.

An “advance” may be divided into three or four parts: one on signing the deal, one on acceptance of the manuscript; one on publication and one (!) a year or more after publication. Hardly “advance”!

Every payment will likely lose 15 percent off the top to the agent who sold it.

Every book sold means more money, right?

Nope.

If your advance is $100,000, you must “earn out” that sum before getting another dime from the publisher.

And the game is rigged, since every book sold does not give the author the cover price!

We get eight percent of the retail price.

So this belief that a TV or radio or podcast appearance means a huge boost to our income from our books is wishful fantasy.

What exactly do TV and radio producers do?

There are “bookers” and producers who find and pre-interview people they think will be good on-air. You may have noticed a predominance of white men. People with no discernible accent.

 

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How do people actually end up getting interviewed by the media?

A variety of ways. Some have in-house communications departments or PIOs (public information officers) to handle requests formally. Some have a public relations firm pumping out press releases all the time! Some know a journalist or producer personally.

If it’s a major news event, like a shooting or natural disaster, we speak to as many people there as possible — traumatic for them, often.

 

How do you get access to documents?

Some use a Freedom of Information Act — FOIA — to get at them. It’s been in American law since 1967, the legal right to access any document from any federal agency.

Sometimes we get them offered to us by an internal whistle-blower.

 

How are freelance writers paid?

Bizarrely, by the word. Sometimes a flat fee. These range from $150 to $10,000 or more. No rules. No guidelines. It’s every-man-for-himself. So a story of 500 words at .50 cents per word will pay less than a magazine piece at $2/word for 3,000 words.

We are not paid until the story is accepted — and that can take months. It’s a huge problem.

Stories also get “killed” — not used and maybe not even paid for, maybe 25 percent of the original fee.

 

A glossary:

 

Hed

The headline.

Sub-hed

A sub-heading within the body of a story, often used to break up copy and keep the reader moving.

Pull-quote or call-out

A phrase or quote that’s memorable, meant to entice the reader into the story.

Dek

A brief description of the story.

Lede

The first sentence or paragraph. Crucial!

Kicker

The final sentence or paragraph. Crucial!

Graf

A paragraph.

The 5 W’s and H

Who, What, When, Where, Why and How….every story should answer these.

B-roll

Images to illustrate a TV story or video that aren’t the main event. Sometimes shot in advance.

Nut graf

High up in a story, the graf that explains why the story is even worth reading.

Explainer

A detailed story to explain a complicated issue.

Presser

A press conference.

On the record

Everything you say is now for permanent, public consumption. (Off the record means it’s not — but only if you preface your remarks with this phrase, not afterward.)

Writing is lonely! Solutions…

 

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There are some great words in there somewhere!

 

By Caitlin Kelly

Sure, some people can write well in a noisy and crowded coffee shop.

Not me.

For truly focused, uninterrupted work, I need quiet, either at home alone or at a library.

Writing really means often wondering — does this sentence/paragraph/chapter even make sense?!

So I’m fascinated by two recent reports of writers meeting face to face to help one another thrive, one in Hollywood and many others more private.

The one in Hollywood is called Rideback.

From The New York Times:

Mr. Lin is betting that Rideback will strengthen and accelerate the creative process. It is a Hollywood twist on WeWork, the shared office space company. Mr. Lin said he was also inspired by Pixar’s “brain trust” sessions, in which directors and writers candidly critique one another’s work, and by “The Medici Effect,” Frans Johansson’s 2004 book about the ignition of the Renaissance.

“If you put a bunch of creative people from different backgrounds into one space, something magical will happen,” Mr. Lin said. “Studio lots used to be just that. You would walk around and everyone would be there. But studio lots aren’t as much fun anymore. They can feel corporate.”

Mr. Lin has 15 employees of his own. They work on the Rideback campus, where they are focused on finding a way forward for the “Lego” series, most likely with a new studio partner. (Universal is one option.) Other front-burner projects include an “Aladdin” sequel and a television spinoff; “Lethal Weapon 5,” with Mel Gibson and Danny Glover signed up to return; movies based on Cirque du Soleil shows; and a remake of the TV series “Walker, Texas Ranger.”

 

 

Writers also meet face to face with trusted peers:

 

Writing is often considered a solitary act, but some writers have figured out a way to make the process more collaborative even before editors, agents and other publishing professionals get involved. Zhang’s group, which includes Alice Sola Kim, Karan Mahajan and Tony Tulathimutte, has been meeting about every month since most of them were undergraduate students at Stanford University. Their sessions are highly structured, with deadlines for submitting drafts and detailed manuscript notes, while other groups gather more informally to talk about their careers, commiserate over deadlines or gossip about the publishing industry.

“You will feel like writing is very lonely and very difficult and very frustrating and that you don’t really know what you’re doing,” said the Chicago-based writer Mikki Kendall. But in a writing group, “you can talk to other people in that place and that are feeling their way out.”

 

I don’t belong to any such group, but I do belong to at least six on-line writers’ groups — and have done so online for many years, still close friends with a few people I only initially knew that way. One, a writer now living in California, and I shared a room at a Boston writing conference never having even met in person, launching a long and treasured friendship.

It really cuts the loneliness to be able to talk your ideas and challenges through with people at the same level of skill and experience and, if you’re lucky, those a few steps beyond you, willing to be generous.

One such group (many are private Facebook groups), is small — only 200 — and only those with a decade’s experience can join. I know, even if I don’t like the answers, I’ll get a quick and candid reply from someone else who’s been around the same block a few times.

 

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Writing books makes me really happy — but also very nervous!

 

The challenge of all writers’ groups, in any form, is the classic writers’ combo of insecurity and ego. I’ve seen several such online groups explode in outrage and vicious bullying. It can get weird and ugly quickly.

And to share, let alone publish your work — poetry, fiction, non-fiction, essays, journalism — demands the courage to have a voice, to put it out there for comment, criticism and potential disagreement. That opens you up, de facto, to potential hurt.

So I have what I consider a bit of a brain trust; to gather feedback on a recent story of 5,000 words — my longest and most complex in a decade — I enlisted the fresh eyes and expertise of three people whose judgment I trust. One is a man half my age who’s very good; one is a woman my age whose writing I deeply admire and the third is a professional book editor. These “first readers” are so helpful and so important.

After revising your work over and over and over and over — you’re tired! You have blind spots. The material has become so familiar you’re likely to miss places that it’s still confusing to someone who has never read it at all. So these trusted peers are so valuable.

I’ve done this for others, of course, helping to review their stories and book manuscripts. I’m honored to do it.

If you’re lucky and talented and persistent, you will find a peer group and they will help steer you through.

Everyone needs an editor

By Caitlin Kelly

Like those narrow bits of whalebone that once shaped women’s corsets — invisible aids to visible beauty — editors save writers daily.

They catch our grammatical errors, query an assertion, challenge an opinion. The very best are gentle-but-firm and help us create terrific material. The worst are butchers.

Yet writers very rarely publicly acknowledge how essential their skills are to our more obvious success.

 

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Each story we read has been edited,  some more rigorously than others…

 

One editor recently made a whole pile of new enemies on Twitter when he declared that  most of the writing he reads is only made useful thanks to editors. That self-satisfied burn was not appreciated.

But a recent New York Times Book Review piece recounted how zealously and carefully one writer had been managed by her book editor. And nowhere does she explain (!) that this is now as rare and luxurious an experience as having a car and driver, butler or valet, let alone all three. I know no writers getting this kind of literal hands-on attention to their work.

By Ruth Reichl:

Susan’s ability to read my mind astonished me; our editing sessions often felt like a visit to a psychiatrist. I’d arrive at her cluttered office every few months to find my latest pages sitting in the middle of her desk, covered with pencil scrawls and festooned with little yellow Post-its. We’d pull up chairs, eat lunch (always sushi), chat about our families. Then we’d push the plates away and go through the manuscript page by page. Susan would lean across the desk, fix those large expressive eyes on me, point at a paragraph. “Are you sure he’d do that?” “What are you really trying to say here?” “I have a feeling you don’t like this woman. Can you put it into words?” Answering her questions, I’d find myself saying things I hadn’t even known I thought.

The late editor, Susan Kamil, sat beside her in her office, going over Reichl’s work line by line. This, in an era when even agents have little time or energy to spare the plebes, let alone the P & L-obsessed editors they hope to sell us to.

 

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I won’t soon forget getting the notes on my last book, sitting in a motel room in Victoria, B.C. while visiting my mother. My editor, who had previously worked for NASA (it is rocket science!) liked chapters 11 and 12.

What about Chapters 1 through 10?

I panicked. That is a lot of revision!

A dear friend, also a writer, gave me very good advice: “You’re the mechanic. Fix the engine.”

Thanks to Courtney’s calm and thorough suggestions — certainly not in her office, nor line by line or page by page — we got it done. Then, just as the book was going into final production, we went at it again, tweaking a few pages.

Digital story-telling makes it too easy to later fix a published mistake. Book editing is a high-wire act in comparison.

This past summer offered me the highs and lows of what it means to work with an editor. One, a rude young woman with very little understanding of the collaborative nature of this endeavor, left me shaking with frustration. Another, a man my age, has offered some direction, but has given me tremendous autonomy on a major story, the most complex in many years.

Like all writers, I will be nervous until it goes live, hopefully in the next few months.

That final moment of submission — yes, double meaning — is always scary!

 

Ten tips for freelancers

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At its best, time for a long lunch out! This is L’Express in Montreal

 

By Caitlin Kelly

Some call it — ugh! — the “gig economy” as if we were all hep-cats pounding some drum-set in the basement.

Freelance life, if it’s your sole income, really means self-employment, running a small business. While freelance sounds hip and cool and breezy — being a small business owner sounds, and is, much more serious.

I’ve been full-time freelance since 2006, but have done it for long stretches before that.

Some tips:

 

Choose your clients very carefully

It’s tempting, especially when you’re starting out, to lunge at every opportunity. It’s not a good habit to develop. People can smell desperation and will, sadly, take advantage of it with low rates, slow payment, awful contracts and abusive behavior. Do your due diligence whenever possible so you can avoid these toxic monsters.

 

 

Cultivate a wide, deep network of peers, fellow professionals whose work, work ethic and character you know well.

 

See point one! Without a network, how would you know? With a network, you will be more able to pick and choose which opportunities are best for you and your skills. Once you have a posse, you can safely refer work to them when you’re swamped, and vice versa.

 

 

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Keep at least three months of basic living expenses in the bank or have access to a line of credit.

Very few clients pay quickly. The best will pay 50 percent up front, or one-third, but this varies by industry. Late payments are a huge source of stress.

 

Know your legal rights! Read every contract carefully and amend them whenever possible. In New York State, the law protects freelancers who get stiffed.

 

Some contracts have become virtually unmanageable. Worst case? Walk away.

 

Negotiate. Every time.

 

No one is ever going to just hand you bags ‘o cash. Ask for more money, more time, a larger travel budget, social media boosts, etc.

 

Keep growing and building your skills.

 

Your competitors are!

Attend conferences, take classes and workshops and get some individual coaching. Listen to podcasts and Ted talks and YouTube. Read books. Take a college or university night class. The wider and stronger your skills, the more options you have to earn multiple revenue streams.

Yes, I coach!

 

 

 

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Get out into nature. Slow down. Rest.

Take time off!

 

Without rest, recharge and respite, burnout is inevitable. For all the putative freedom — no commute! work in a T-shirt! — this is often a highly stressful way to earn a living. Some people with “real” jobs, some of whom have paid vacations and paid holidays and paid sick days, get time off.

Freelance? The only people who know when it’s time to take a break is us.

 

Set clear boundaries between work and rest. Keep them!

 

I don’t work nights or weekends. If I do, I take time off in recompense. I keep a fairly standard work schedule, 10:00 a.m. to 5pm. I don’t like early mornings so will only schedule something before 10:00 a.m. if it’s really urgent — like working with someone in Europe (five to six hours ahead of me in New York.)

Get out of your lane!

 

I hate this new admonition — stay in your lane! All it does is ensure we don’t listen to, look at and engage with others who are different from us, in politics, interests and vocation. If all you ever do is talk to other writers or fellow freelancers, you’ll quickly die of boredom! Go to museums and parties and gallery openings and concerts and stuff your kids are into (Fortnite!) to keep your brain open to new ideas and ways of thinking.

 

 

 

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Remember in your heart of hearts that your skills and work bring value

 

Freelancing can be really lonely and really isolating. If you work alone at home for years, and have no kids or pets and your partner or spouse works out of the home, it’s very easy to start to feel feral and ignored. Make an “attaboy” file of every bit of praise and kindness so on days when everything gets rejected you recall why you’re good at this stuff and things will improve.

Here’s a recent interview with an American freelance writer, a woman of color.

10 years, 2,137 posts, 21,461 followers — thanks!

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By Caitlin Kelly

A decade!

I was pushed into blogging in the summer of 2009 by my then-agent, as we were trying to sell my second book (which we sold on September 11, 2009), and even then “having a platform” was becoming a publishers’ demand — i.e. bringing with you a built-in audience for your work.

 

 

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I didn’t want to blog and was fearful I’d have anything useful to add. There were, then, 400,000 (!?) blogs on WordPress, and who knows how many now?

The ensuing ten years have proved both personally and professionally interesting, much of which I’ve chronicled here.

Like:

 

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— 2011, got married on Centre Island in Toronto harbor, with 25 dear friends.

— 2012, finally got my destroyed left hip replaced

—  2012, won this exclusive about Google teaching meditation for The New York Times, the fruits of six months’ negotiation

— 2013, renovated our kitchen, which I designed

— 2014, back to Paris and London, where I met the fabulous blogger behind Small Dog Syndrome,  Somehow we survived a week of me and my too-large suitcase and her and her husband in their very small flat. Whew!

 

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Hotel Flora, Venice

 

— 2017. I took a six week vacation, most of it solo, traveling from NY-Paris-Berlin-Budapest-Zagreb-Rovinj-Venice-London. Bliss!

 

 

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— 2018, diagnosed in June with DCIS, a very early form of breast cancer.

 

 

It means a lot that some of you keep reading and commenting, year after year.

 

It’s heartening to know my words are of value beyond the monetary price put on them for my paid assignments.

 

Thank you!

Where do story ideas come from?

 

 

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Love this bookstore kitty! Sometimes my best ideas come to me from taking a hooky day, fleeing the apartment and computer

 

By Caitlin Kelly

By this, I mean ideas for blog posts and for journalism and non-fiction.

Broadside now has more than 2,000 posts, beginning on July 1, 2009, when I chose to make reference to my native Canada, as it’s Canada Day.

Since then, as longtime readers know, I’ve touched on a wide range of subjects; the two posts readers choose every day (!?) are about my meeting Queen Elizabeth aboard the Royal yacht Brittania at the end of my covering a Royal Tour as a Globe & Mail reporter and what it was like to be sent away to boarding school when I was eight, the youngest child at my Toronto school.

My theory about why those two are so steadfastly popular, day after day, year after year — both are highly specific life events many are curious about and few, certainly meeting the Queen, will experience.

I blog a lot on writing, journalism, travel and how and why people behave as they do, inspired by pretty much anything: an overheard remark in a cafe, a walk in the woods or a conversation with my husband.

My goal, here, is to engage you and, when possible, spark a bit of lively conversation.

Some of my journalism work arrives as assignments, i.e. an editor chooses me to write a story for them. But much of the time it’s up to me to gin up some fabulous idea and sell it to someone with a decent budget, for me usually no less than $1,200 to $1,500. I do occasionally write for less, but it has to be quick and easy.

 

 

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Our recent trip to Santa Fe gave me some fresh ideas

A few stories I came up with and how:

 

In June 2018 I got a diagnosis of DCIS, an early and treatable form of breast cancer. Like many events in my life, it became fodder for several stories. This one, in The New York Times, about medical touch and this one, on the UK website, The Pool, about how many people have no idea how to talk to people who get cancer.

I watch Jeopardy a lot and enjoy the variety of contestants; one man mentioned a highly unusual Brooklyn children’s charity he volunteers with; I recently sold a story about it to The New York Times about an after school program focused on boat building.

 

 

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As someone who loves to travel but hates turbulence, I did a lot of deep research on it for this piece (again) for The New York Times’ travel section. I got the idea because, as they say in journalism, three’s a trend — and I’d noticed three recent reports of commercial flights having to divert from their original destination because of turbulence.

For Marriott magazine, I focused on one of my passions, setting a beautiful table for entertaining.

And, because so many journalists get fired — 1,000 lost their jobs recently across a number of digital platforms and print media — I pitched this fun piece about the long-standing friendships that often evolve and last for decades from these crazy workplaces. It ran on the website for the Poynter Institute, which teaches journalism skills to working professionals. It came about because my very first staff job, in my 20s, led to a friendship with the now only remaining staff photographer for the Globe & Mail — when the building we’d worked in together was torn down (of course) for new condos, Fred grabbed a souvenir white brick for me.

I’m still trying, so far without success, to sell a fantastic story from rural France, about a family run manufacturer in business 155 years.

In the past week — whew! —  I pitched five story ideas: one came out of a personal experience (what’s called a “service piece”, not very alluring but of service to the reader through practical tips) to Real Simple magazine; a personal health-focused essay to Self; a big deep dive (i.e. lots of original reporting) to American Prospect; two ideas to The New York Times Magazine and another to a Times editor in the Metropolitan section.

I also did six interviews by phone for my first story for cjr.org, the digital side of Columbia Journalism Review; the idea came out of a new book my former book editor tweeted about.