Do you read self-help books?

By Caitlin Kelly

The book has sold more than 25 million copies in 40 languages.

It came out in 1989.

It has a really boring title — The 7 Habits of Highly Effective People.

But I think it’s also smart and worth reading, still.

That year, I had just moved permanently to the United States, a country whose population is 10 times greater than my own, Canada.

I was nervous as hell and felt like a raindrop falling into an ocean.

How could I ever make my mark?

Find my place socially and professionally?

I needed help!

And my family lived in Canada as did all my friends.

I had no American staff experience or any formal American education — as did all my competitors!

The United States is a country of very sharp-elbowed people, taught practically from birth lessons few other nations teach so assiduously — to compete really hard, beat the other guy, it’s all about you and your individual needs.

American success is a zero-sum game, with only one winner.

Covey’s book up-ended some of this.

I especially like the final Habit — Sharpen the Saw — staying mentally and emotionally sharp and refreshed.

You can’t do much when you’re burned out, bitter and exhausted. And, maybe like some of you, I have been at times.

I find some of his advice either banal (start with the end in mind) and some — within an American mindset — less so, that thinking “win-win” is more effective than punching every competitor in the face.

But as I near the end of a long career in an absurdly competitive and insecure industry — journalism — I find sharpening the saw ever more important. I’m now competing with people half my age with possibly three times the basic energy and stamina.

Add this to the general anxiety of self-employment, and we’ve been inundated in 2020 by a global pandemic, fires and floods and hurricanes and racism and violence and, oh yeah, the most important American election in maybe a century.

So staying calm, energized and focused matters more than ever. As I learned as a teenage lifeguard, people don’t always drown because they can’t swim — it’s because they panic.

So how do I stay sharp?

Long conversations with good friends about the joys and pleasures and many interests in our lives, not just work or politics. How are the new grandkids? The dog? (In two separate instances, both in Tennessee, the cow and the hedgehog.)

Naps, daily. I have no embarrassment about this, even though Americans are told ALL THE TIME they must always be more productive. i.e. don’t rest, don’t nap. A federal minimum wage stuck at $7.25 for years is one way to dump millions into a life without leisure and respite.

Exercise. I need to do a lot more, but am swimming 30 minutes three times a week.

Box breathing. I recently discovered this interesting way to reduce stress.

Playing Scrabble on the computer (advanced level.) I usually play 45 to 60 minutes and love how it’s both fun and challenging.

— Playing cards or Bananagrams with my husband. Both require quick thinking, especially Bananagrams, which demands thinking really fast and making/rearranging words you may have already committed to. I really like how that aspect alone forces you to hastily abandon “commitment” to something that isn’t working!

Have you read any self-help books you found truly helpful?

How?

What do you want them to see?

By Caitlin Kelly

So, finally, I have a new headshot, thanks to a sunny fall day and our balcony and a good salon and Jose’s talent.

I’m really happy with it, as my previous ones were, to my critical eye, all too casual or too formal or just out of date.

My favorite one until now was a quick snap Jose took on our balcony in March 2014 (!) just before I flew to rural Nicaragua with WaterAid for a fantastic week of work with them. I’m always my happiest when challenged, facing a trip or some sort of new adventure and it showed!

I’m very much my parents’ child in this respect — my mother traveled much of the world alone for years on end, and lived in places like New Mexico, Bath, Toronto, Montreal and Gibsons, B.C., a pretty coastal town. My father traveled the world for his work as a film-maker and, at 91, is considering trading the solitary boredom of rural Ontario for….Marrakesh.

I’m in!

Because I live on social media, on here and Twitter and Facebook and (ugh, rarely) on LinkedIn, I always need a fresh, appealing headshot. I do a lot of interviews for my work, and I always look online for any images of the people I’ll be speaking with — seems only fair to let them see who I am as well.

But my image needs to be:

not stuffy

not boring

friendly and approachable but also professional

When you’re in the public eye — and these days if you’re self-employed you really have to be — you need a terrific headshot!

So why does this one work?

— fresh from the hair salon! I can never do this so well myself.

— subtle make-up, but strong enough it reads well in black and white.

— very simple clothing, which is very much my style.

— Simple gold earrings for a hint of shine.

— a lovely background.

— no direct sunlight! We, both being photographers, know this. I see a lot of not-great headshots, often a selfie. I’ve tried, many many times, to snap a selfie that works as a headshot and, occasionally, have done well.

— obviously, very fortunate to have a talented professional as my photographer, my husband Jose Lopez! For The New York Times and others, he has photographed three Presidents and thousands of images, from the Bosnian war to pro football to cowboys.

Taking my photo is never that easy!

I have versions of this high and low-res and both in black and white as well.

It makes me feel more confident to be seen as I am now — but cleaned up!

Caitlin Kelly headshots, October 2020

Why work freelance?

By Caitlin Kelly

Here’s a powerful reminder that some jobs scar us for years, written by an HR expert I really admire and follow on Twitter, Katrina Kibben:

Trauma is the only way to describe what happens when managers go out of their way to demean and shrink their team’s confidence. Nothing is the same. The safety humans need to thrive, especially at work, is gone. Three years into owning my own company, those bad managers still influence how I lead my team every minute. I go to extremes to make sure I’m never like those bad bosses.

I will spend hours writing and rewriting a coaching email to ensure that people know I see them. Why? Those moments when someone you admire makes you feel small are seconds you never forget. When the shame happens on a daily cycle, it’s a whole new world of mind games. I can’t do that to people.

I know first-hand that the mind games don’t end because you quit your job either. After I walked away from my worst managers, I caught myself questioning the intentions of everyone with feedback. Let me tell you – that is not a good way to live your life. I still get coaching on feedback to make sure I deliver and receive it with empathy.

I’ve been doing Zoom sessions with American high school journalism students and really enjoying it — so far, with Florida, Michigan, Ohio, California and with Texas and Pennsylvania ahead.

One of the questions — why freelance?

What are its advantages?

My first reply?

Intellectual freedom!

I enjoyed aspects of my three staff newspaper jobs — at the Globe & Mail (Canada’s national newspaper), the Montreal Gazette and the New York Daily News.

But each job carried some truly heinous challenges as well: cut-throat internal gossip and competition, stupid or lazy or rote-minded management, sexism.

I loved breaking stories (i.e. getting them ahead of all my ferocious competitors).

I loved the crazy adrenaline rush of reporting and writing on deadline.

I loved learning so many new things and having tremendous experiences — from meeting Queen Elizabeth to visiting a rural Quebec commune to flying into an Arctic village of 500 people.

I loved knowing that my work was being read by so many people and could, occasionally, prove helpful to them.

The Daily News job, as Katrina writes, was the last straw for me. I won’t bore you with all the details but here’s one — I started in June and by late September my direct boss stopped speaking to me. He never again spoke to me until I was laid off about a year later.

As the unofficial company motto said — Sink or Swim!

So I’ve since stayed freelance, which is basically intellectual piecework. We joke that we eat only what we kill — i.e. no paycheck or pension or paid sick days or paid vacation.

Holidays? Hah! Only when we can afford the time and cost of using them.

But it also has freed me from working with and for bullies and brutes, a huge advantage for me.

I’ve also found a few communities of fellow independents on Twitter and participate in weekly Twitterchats, like #remotechat (Wednesdays, 1pm EDT) and #FreelanceChat (Thursdays, at noon EDT.)

The range of people on them is terrific — with people arriving from across the U.S., Canada and Europe. It makes us feel less lonely!

I also really enjoy the wild variety of my work.

In the past year, I’ve written on:

— STEM education (for an engineering magazine)

— pancreatic cancer research (for the Lustgarten Foundation)

— A Finnish energy executive (Neste)

— Why some long-resident foreigners in the U.S. choose not to become citizens (The Conversationalist)

All of these are on my website.

Working on your own — as so many are now doing because of the pandemic — is challenging, and next to impossible for women trying to manage multiple small children (800,000 have left the American workforce!)

It means being super-focused and self-disciplined, and not having an office with an appropriate chair, desk or lighting. (I write on a laptop on our dining table.)

It can also mean working to others’ needs and schedules — not, as some fantasize, sleeping til noon. My husband, a freelance photographer and photo editor, works freelance and his hours can start at 6:00 a.m. and sometimes go until 2:00 a.m.

But we enjoy it.

Has COVID changed your priorities?

By Caitlin Kelly

No one would ever dare suggest that a lethal virus is a good thing.

No one could have imagined that more than 200,000 Americans would already have died — and many more now suffer serious long-term effects.

But I’ve started to notice some changes in how we think and behave that, oddly and maybe shockingly, feel better for some of us — while hurting others! — than how we all lived, unquestioningly, before.

Shared and public places are much less crowded

Thousands of small businesses have closed. Disney laid off 28,000 employees and airline staff, from cleaners to veteran pilots, are out of work.

So it’s not kind to be happy about that. But if you, like me, loathe crowds of all sorts, even before they were potentially life-threatening, this is a huge relief. Our town YMCA recently finally re-opened and the pool has four lanes, open now only one swimmer at a time. (Normally, five, which I would find really uncomfortable. Having someone tap my foot to pass? NO.)

Since my beloved spin class is long gone, I’ve started doing three pool visits a week and sometimes have it all to myself. I would never have experienced our old, overcrowded Y as luxurious — but this is.

I miss such fun, silly, spontaneous moments — like meeting Canadian comedian Mike Myers at a Canadian consulate event in Manhattan

We’re being very , very selective about our relationships


In normal life, we tend to include a lot of people — face to face or through social media — who we may not especially like or admire. It’s a sort of social lubrication, necessary to get things done smoothly and efficiently, even when it’s basically pretty insincere.

In a time of terrible political division, with millions refusing to wear masks it’s really not a wise use of our limited energy to argue with anyone anywhere.

We need every ounce of it for ourselves and families and pets and true loved ones. This is a good thing! Conserve energy.

Now, certainly, seeing anyone in person means de facto assuming risk — even if you’re both masked or outdoors and well-spaced. Is this relationship worth it now?

Why?

Fewer relationships can also make for deeper emotional connection

I’ve noticed this. By the time I make a phone date or set aside time to be with someone face to face, why make chitchat? I’ve never been a fan of it, anyway, and now, with COVID’s sudden and invisible lethality/mortality so much closer to all of us, it’s no time for performative intimacy.

We’re being very clear and direct about what we need and expect of one another

I have a friend of many years, a fellow Canadian who runs her own successful business, and who has invited us many times this year to their country house. Much as I appreciate her generosity, I just won’t go and keep saying so.

I finally wrote her a very blunt — not angry — email explaining why: she interacts, for her work, with a lot of people. Many of them are very wealthy and rich New Yorkers (like many wealthy people) do what they please. So I don’t trust their choices, which may affect my friend and me and my husband.

Luckily, Jose and I are fine…This is him earlier in 2020 photographing the Pulitzers at Columbia University in New York City

Lousy relationships and marriages are under an intense new microscope when we have nowhere to flee

There are few experiences more miserable than being confined to (small) quarters for months on end with someone you really don’t like or love.

Here’s a New York Times essay about Coronavirus divorce:

In regular times, we’re always in motion, we’re always hustling, we’re always consuming, striving, climbing, struggling to get from A to B. And if you are unhappy with your relationships or your marriage, there’s a thousand ways to distract yourself: travel, work, socializing. I’m told that some people golf.

Now, all of a sudden, everyone has to be still. There’s no place to go but inward.

We’re all seriously re-examining our choices, whether about where we work, who we work with/for and how (hard) and where we really want to live now

This is huge.

City dwellers are fleeing to suburban or rural areas, desperate for outdoor physical space and the ability to distance from others. On my recent four-day visit to small-town Pennsylvania — about a 90 minute drive from Manhattan — every real estate listing I read said “pending” and a local told me her realtor friend was working 70-hour weeks.

American life — with no unions, low wages and a relentless capitalist drumbeat of DO MORE FASTER NOW — is typically really exhausting. The pandemic is now forcing millions to think, behave, work and relate differently, and for many months yet to come, whether managers or workers or the self-employed.

Some are planning to leave the United States.

Yes, it’s really hurting some people — mothers of small children especially are at their wits’ end, (one crying on-air on a recent national TV show after being fired by a boss who said “Figure it out” while managing a one year old and four year old at home.)

If nothing good comes of this massive upheaval, maybe it’s some long overdue change.

How to be a successful writer: my video

By Caitlin Kelly

Here’s a new video, thanks to Abby Lee Hood, who generously included me in her ongoing series of writer interviews.

It’s 1:08 and we talk about how to (re) define success in a world that too often equates making a LOT of money with being “successful”. I argue there are other metrics, as writers and as human beings.

Hope you enjoy!

The fallow field

IMG_5301We all so badly need time to just rest!

 

By Caitlin Kelly

When you work wholly freelance, it tends to be feast or famine — so much work at once you’re pulling 10 to 12+ hour days, working nights and weekends and not taking a vacation — or panicking because the work has dried up but the bills keep coming.

The pandemic has exacerbated this problem.

 

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Thrilled to have won this in an online auction from the NYC auction house Doyle. It’s a vintage kilim, a flat-weave Caucasian wool rug in perfect condition.

 

We are grateful and lucky to both have a lot of work, enough to even finally add some needed, costly and nice things to our home, like a new sofa, a vintage rug scored at auction, and hiring a painter to do a badly needed repair to the (sigh) cracked walls in our living room, an annoying and ongoing feature of living in a 60 year old building.

But we’ve had only taken four days’ vacation in six months and we’re whipped. We usually take a two or even three week break — doing no work at all — and travel back to Canada or overseas to rest and recharge.

Not this year.

The fallow field is one that isn’t being worked, and is being quietly replenished.

It’s resting, as this writer posted in 2017:

 

 

So there are days now I just do…nothing.

It’s not really nothing, because I’m usually reading for hours and hours, trying to wade through piles of magazines and newspapers.

But I’m reading more books for sheer pleasure.

I’m watching movies and bingeing on Netflix.

I’m taking an hour’s nap pretty much every day.

Unlike a farmer with three fields I only have one weary heart, mind, soul and body.

I have no “extra” brain to keep using for work —- while the other one just rests!

And with almost nowhere safe to flee to because of this damn virus, a change of scenery in every way, it’s even more enervating to try and wind down in the same small space you work in.

We’re very lucky in New York as finally, all our museums are re-opening.

I can’t wait to “waste time” looking at old beautiful things again.

 

The hell with excellence

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Worrying doesn’t get you there…

 

By Caitlin Kelly

When Kamala Harris was named as the Democratic nominee for Vice President, a somewhat bitter joke made the rounds of social media — every Indian parent wondering — why not President?!

I realize it’s a mark of real privilege not to strive and struggle to be the best all the time and have done plenty of struggle, thanks — try starting at 30 as a new immigrant to New York City journalism (a cabal of Ivy League graduates) and weathering three recessions in 20 years!

I grew up in Toronto, the media capital of Canada, and competition there has always been extremely fierce, so I’ve always known to bring my A game to work.

But the rest of my life?

Feh!

Our home is lovely and I do brush my hair and we cook some very good meals and I do dress up nicely when I got out and enjoy making that effort.

 

But the endless pursuit of excellence is just too tiring!

 

It feels so American, to constantly be proving you’re better/stronger/faster/cheaper/whatever it takes to be at the top of the heap.

For work, and especially in some fields, of course this is necessary, for years or even decades. There’s no choice.

And I know, firsthand, being married to a Hispanic-American-born man whose own family expected excellence of him, that high parental expectations can be really important.

But the perfection so many people now perform on social media is also so weird to me. I’m so very much imperfect, and I’m fine with it.

There are only two groups of people whose approval I most value —  people I love and respect and people whose good opinion of me as a professional means I can make a living.

So when my poor husband urges me, repeatedly, to improve my golf game — lessons, a special glove, practice — I make a nasty face and shrug because the word amateur means someone who loves….not just someone who’s a REALLY good non-professional.

We recently played one of our county’s most challenging courses, all 18 holes (a first for me) and we did not play slowly (as is deemed extremely rude) and thereby hold up the many players right behind us. So I did fine, even playing poorly compared to many others.

Golf is meant to be fun, but knowing (and seeing!) others right behind you at the last hole is not wildly relaxing at all.

So I need to be good enough to not mess up others’ enjoyment, and I get that. But I don’t feel compelled to get really good at golf or other leisure pursuits.

 

It’s leisure!

 

It rhymes with pleasure.…not work.

This summer I finally started swimming laps in our apartment building pool, building up to 30 laps, about 20 to 25 minutes. I could have pushed much harder but I want to enjoy my life too!

I’ve just never been someone attracted by “perfection” — which is also deeply subjective, as any writer quickly learns. Any creative person learns. What one person adores about you and your ideas another may loathe.

 

So, maybe because of this, you learn to value yourself and your own internal standards.

 

I think this is an overlooked and undervalued superpower.

 

Why emotional armor is useful now

 

Caitlin Kelly Health Care Story
Interviewing GP Dr. Margaret Tromp, President of the Society of Rural Physicians of Canada, in Picton, Ontario, Sept. 2019.

 

By Caitlin Kelly

One of the things that marks a hard news journalist is that, for better or worse,  we wear, and take pride in wearing, a sort of emotional armor.

I started my professional writing career at 19 and even then was assigned some emotionally difficult work — like a story for a national Canadian women’s magazine interviewing women much older than I who had survived harrowing experiences: one whose house burned down, one who had a double mastectomy and one whose husband died in front of her.

It was tough!

But I did it  — turning down offers of well-paid work is dicey when you work freelance.

The very nature of hard news journalism — whether you’re writing or editing or taking photos or video  — means you’ve chosen to cover the world and the many things that happen to other people, some of which are simply horrific and traumatic, for them and for us.

The biggest stories, the ones that make front page or gain millions of page views online, are often the ones that can also exact a heavy toll on the people producing them, no matter how calmly they appear on-camera or taking notes.

 

01- NM Prison Riot-J.R. LopezJose Lopez (my husband) at 23, on assignment, decades before we met

 

27- NM Prison Riot-J.R. Lopez

The interior of the prison after a riot and many murders

 

Jose covered the worst prison riot in New Mexico’s history as a news photographer.

I’ll spare you the details of what transpired, but they are the stuff of horror films.

It traumatized him, but he had chosen to become a news photographer, and it can come with the territory.

In later life, for The New York Times, he spent six weeks in the winter covering the end of the Bosnian war. His Christmas meal was a bowl of soup and one night he even slept in an unheated shipping container. When he finally left, initially flying into Frankfurt, he remained scared to be out after dark, his protective war instincts still functioning.

By definition, stories like this push us without warning or preparation into frightening, even horrifying situations, while demanding we  shove our personal reactions — fear, anxiety, grief, despair, confusion — into a sort of lead-lined box so we can pay full attention to our work. To witnessing and reporting what we have been sent to cover. To telling the story accurately and in detail.

The day before my driving test, age 30, I covered the aftermath of a head-on collision between a bus and a small car on a Montreal bridge. I’d like to forget what I saw decades ago, and cannot.

My editors told me I was the only reporter to have gotten close enough to the wreckage to get the make and model of the car.

 

Mine explosion on road
01/03/96–On Military Route “Arizona”– An anti-personnel mine explodes after it was safely detonated by members of the Croatian army. Soldiers from the Croatian army were clearing the mines along this route that the US Military will use when they take up the peace keeping duties. According to the Bosnia and Herzegovina Mine Action Centre, a report in 2015 stated, “Of the total number of affected communities 1,369 communities are contaminated by mines, while 60 communities are contaminated by cluster munition (of which 31 communities have combined contamination of landmines and cluster munition). “

Not really “another day at the office”…

 

I’ve cried maybe once while in public covering a story, (the funeral of a young girl who was raped and murdered in Toronto), and have since covered many stories that left me shaken and upset, sometimes as upset as the people I spoke to — like those I wrote after 9/11 and a Canadian national magazine story about women who had suffered a severe side effect from taking the drug Mirapex.

The larger challenge, and burnout and PTSD are very real in our industry, is if, when and how we do finally acknowledge and process those complex emotions.

I’ve never studied journalism and have never been trained in trauma reporting. which de facto means  you’re asking people who have faced trauma — rape, war, conflict, natural disaster, a shooting — to discuss it in detail with you, a stranger they have never met before.

But I’ve done a lot of it and I know it’s changed me. I don’t think for the worse, but it does stiffen the spine and harden your heart. I don’t mean you stop caring or don’t feel compassion for the people you are writing about.

It does mean, to stay sane and productive, especially on tight deadlines, having the ability and self-discipline to create and maintain a critical, detached distance from whatever is distressing — physically, emotionally and intellectually. No matter how terrible the details, we need to learn and share them.

So it’s one of the reasons I miss being around other career journalists, because we all know what the work requires and there’s an unspoken sort of code about it all.

It’s not really like most other jobs in this respect.

 

Jose and I were talking about this in regards to our unusually phlegmatic reaction to the endless death rate from COVID.

 

We sleep well at night.

We nap.

We don’t spend a lot of time discussing it, or listening to (in fact, actively avoiding)  Trump — because there’s nothing we can do right now to change any of it.

I see a lot of people complaining, daily, that they suffer insomnia, anxiety, grief.

If you’ve lost your job, income and housing, I get it!

If you’ve lost someone to this terrible disease, I get it!

But if you’re marinating in anxiety, I question the utility.

We can, unless we are in truly dire shape, control our moods and reactions.

I have since posting this been told that many people with chronic anxiety are managing this with much greater difficulty and this post seems unfeeling or uncaring about their issues.

We all handle things differently.

 

I leave this medical insight here as well, from The New York Times:

 

Underlying these stress-induced changes are hormones like adrenaline, noradrenaline and cortisol that can cause trouble if they persist too long in our circulation. Sustained anxiety increases the risk of cardiovascular disease, digestive problems, clinical depression and, ironically, infectious diseases like Covid-19 by weakening the immune response to a viral infection.

“The stress of Covid-19 is now acute, but if it persists long after April, which it likely will, it will take an enormous toll on world health,” Mr. Ropeik said.

Thus, in addition to heeding the recommended personal precautions to avoid an infection, people feeling unduly stressed about the pandemic might try to minimize the damage caused by unmitigated anxiety.

A psychotherapist I know has advised his patients to limit their exposure to the news and discussions about Covid-19 to one hour a day and, if possible, in only one location, then use the rest of the day and other parts of the home for productive or pleasurable activities.

 

 

 

 

 

The writing life, of late

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My big story, January 2020 — three months’ reporting, 30 sources.

 

By Caitlin Kelly

Thanks to Twitter, of all things, my recent writing work has been plentiful, interesting and decently-paid.

I have no explanation for it, certainly in a year of enormous job loss for so many, but this year is proving far better than 2019 for me in steady work income.

I make my living writing journalism, content marketing and coaching other writers ($250/hour) through phone, Skype or, in happier times, face to face in New York City.

Recent work has included producing a series of blog posts, like this one, for the Lustgarten Foundation, the world’s largest devoted to fighting pancreatic cancer, after its communications officer found me on Twitter and asked if I’d like to do some writing for them.

Another Twitter pal, based in London, recommended me to his editor in (!) Helsinki, which produced this piece, a profile of a corporate executive at a Finnish energy company. I know, sounds snoozy! But she was a lot of fun and I really enjoyed the project.

Chasing money is an annoying part of my work, and that’s sucked up a lot of energy as well, with late payments from several sources — some $5,000 worth. No one wants to be a nag or a pest, but the bills don’t wait! Before the crash of 2008, I had a $20,000 line of credit with my bank and that made late payments less stressful — the bank killed it, with no warning or explanation, that year. Managing cash flow is every freelancer’s greatest challenge, since the economy remains tediously predicated on a 1950s model of payment showing up in our bank accounts on a regular, predictable and consistent schedule.

We wish!

I keep trying to add more energy to my book proposal, but reporting is only best done face to face — and that now feels largely impossible. Very frustrating. It’s an idea focused on New York City, so I need to start making calls to see if anyone will even meet with me now.

Awaiting news of a grant application for $11,000 from the Canada Council for the Arts for another book project.

Still reaching out to new-to-me editors I’d like to write for at a few sections of The New York Times, Domino magazine (print) and the Weekend FT.

Also emailed a new content marketing opp — a magazine published for a major car manufacturer — and spoke by phone for 45 minutes with another potential client.

So much of a writer’s work, working for income, is seeking, finding and vetting new would-be collaborators. Do you like them? Are they ethical? Do they pay well? Do they pay quickly? Does the content actually interest me enough to commit to doing it well?

It’s a highly competitive business, but you have to know your value and always be your own best advocate.

I had a long conversation recently with a 26-year old freelance writer who’s fed up, as we all are now, with common (appalling) pay rates of $400 for a reported story — which would easily have paid $1,000 or more a few years ago.

 

Freelance journalism, as she said to me and I’ve said to many, has become an expensive hobby.

 

Which is ironic and terrible, since we need smart, deep analysis now more than ever — and it’s increasingly concentrated in the well-paid hands of a few staff writers. This is not good.

And this looks like it’s not going to change anytime soon.

I easily made two to three times my income in the 90s producing only journalism, as pay rates were much higher and demand as well. Some people, with specialized skills or very strong editorial relationships, are still making very good money, but if you want a glamorous, high profile clip from Conde Nast or Hearst the contract will be brutally demanding of all rights and expose you to total liability.

No thanks!

Content marketing requires the same skills — interviewing, research, reporting, writing, revising. But the end user is different, and the tone can reflect that and, some won’t carry my byline, like the Lustgarten posts.

As long as the pay is good and quick, management smart and the work interesting, that’s a lot!

 

The three A’s that matter most

By Caitlin Kelly

You might argue that three C’s matter more: compassion, conscience, commitment.

I’m going with agency, autonomy and authority.

As a writer — and author of two books — I love that the word authority starts with the word author. You have to stand up intellectually and be counted. It’s risky, for sure. But that’s where authority comes from, actually knowing your stuff, not just performing it on social media, preening. Maybe you’ve heard of the 10,000 hours theory — that it takes 10,000 hours of practice to master a skill.

 

 

IMG_6572

 

I’ve been writing for decades, and each story, probably, from start to finish, might take 20 hours (at most, maybe 10 at best, for reporting/interviewing/writing/revising.)

So that means producing 1,000 stories before I could legitimately say, yeah, I’m excellent at this — which by now I surely have.

But here’s an interesting story that says — nope, wrong!

I recently went down a three-hour rabbit hole — three videos, about an hour each, of British writer, actor, poet Michaela Coel, who created the hit new HBO series “I May Destroy You” based quite a bit on her own life as an emerging artist and her own experience of being drugged at a bar then raped.

What I found most interesting about her comments in all three, one of which is the McTaggart Lecture, delivered in 2018 to the great and the good of the British TV industry, was how essential it’s been for her to insist on her own sense of agency and autonomy as she has created.

Her lecture is powerful and honest and makes clear that learning how to navigate the arcane and byzantine world of profitably selling your ideas and retaining some control over them is damn hard, and no one really teaches you.

The word agency has multiple definitions; here are five.

It’s fascinating that you hire an agent/agency to represent you in many endeavors, certainly creative — music, film, writing,  art — and in so doing must also surrender your own sense of agency to them, always relying on trust and knowing they’ll claim 10 to 15 to 20 percent of your earnings for the privilege. Which is why I’m loving the three season French TV series “Call My Agent” (10 percent in French), as it lays bare the hustle and drama and chaos behind the scenes of a Parisian talent agency.

Like Michaela Coel, who’s quite adamant about the need for transparency in an industry premised on little of it, I want to see the process, not only the shiny finished object.