By Caitlin Kelly
This weekend, I and a friend in London, Matt Potter, are offering a 90 minute webinar to offer our best advice for how to sell your stories to websites, magazines, newspapers.
Pitching your story ideas is never easy and we’ve done a lot of it — successfully!
The event is 90 minutes and will include 40 minutes for your questions and answers.
I hope you’ll join us and share!
By Caitlin Kelly
This new book by a friend from Toronto needs to be as visible as possible to find readers —
which is why I wrote about it here. Mutual aid is key!
This is an excellent discussion, on Vox, of how much time and energy (hello, blogging!) many creatives now must spend endlessly promoting ourselves and our work:
The internet has made it so that no matter who you are or what you do — from nine-to-five middle managers to astronauts to house cleaners — you cannot escape the tyranny of the personal brand. For some, it looks like updating your LinkedIn connections whenever you get promoted; for others, it’s asking customers to give you five stars on Google Reviews; for still more, it’s crafting an engaging-but-authentic persona on Instagram. And for people who hope to publish a bestseller or release a hit record, it’s “building a platform” so that execs can use your existing audience to justify the costs of signing a new artist.
It is really tedious and really necessary!
No more working away in obscurity hoping to be “discovered” — especially if everyone you’re competing with for work or commissions is very much visible and audible.
I confess, I have so far managed to survive nicely without using TikTok and YouTube, although I’ve considered both. I don’t think my target audiences for coaching live on those platforms, so for now Twitter is my go-to, still. I only today (!) looked at the number of lists there I’ve been added to and it’s surprisingly (to me) really extensive. I’m flattered!
So I blog (only once a week, now); I tweet, multiple times every day but not just monologue and self-promotion — but fun and funny interactions with others there, allowing my personality to show, for better or worse! I see people who only sellsellsellsellsell and think you are sooooooo boring!
More from Vox:
You can see this tension play out in the rise of “day in my life” videos, where authors and artists film themselves throughout their days and edit them into short TikToks or Reels. Despite the fact that for most people, the act of writing looks very boring, author-content creators succeed by making the visually uninteresting labor of typing on a laptop worthwhile to watch. You’ll see a lot of cottagecore-esque videos where the writer will sip tea by the fireplace against the soundtrack of Wes Anderson, or wake up in a forest cabin and read by a river, or women like this Oxford University student who dresses up like literary characters and films herself working on her novel. Videos like these emulate the Romantic ideal of “solitary genius” artistry, evoking a time when writing was seen as a more “pure” or quaint profession. Yet what they best represent is the current state of art, where artists must skillfully package themselves as products for buyers to consume.
It’s precisely the kind of work that is uncomfortable for most artists, who by definition concern themselves with what it means to be a person in the world, not what it means to be a brand. There’s been a fair amount of backlash to this imperative, recently among musicians on TikTok.
This pathetic pile is my desk drawer!
My dears, as I bang this out on my laptop on top of the dining table (we have no office space), I’m still in my sweaty workout clothes from spin class. I have zero impulse to show anyone how I work. The most essential thing, anyway, is how I think. That’s unique to me and I’m not clear that blasting it across social media helps anyone much.
It’s not even noon, and I’ve already emailed an editor and sources for two separate stories. I still have to deal with paperwork for one of them and am also planning a Feb. 25 webinar on how to pitch…with a pal in London. We’ll split the proceeds, maybe a few hundred dollars each. It will be a lot of fun — but also a logical place to pitch my own individual coaching sessions. None of this activity is the least bit photogenic! Admin. rarely is.
I really loathe the word “brand” when it refers to creatives….all I can picture is a piece of hot iron hitting a cow’s ass.
By Caitlin Kelly
All The President’s Men!
So much for slowing down.
I haven’t been this busy in a while.
I’m coaching other writers, two in one day this week — Idaho and California.
I mentor two young female journalists, one in Minnesota and one in West Virginia, through a formal matching program called Report for America. We speak every few weeks and I answer any questions they might have.
I’m working on three assignments — a profile of a fellow Canadian, a singer, for the Globe and Mail (my first employer!), an essay for Next Avenue and another personal finance story, about young widows and widowers, for The New York Times.
I’m planning a webinar for freelancers with my British pal Matt Potter in London.
Getting to know a younger friend from Ukraine who’s interested in journalism, am showing her a few classic films about the business. We started with The Paper, (1994) which is hilarious and very realistic — about a NYC tabloid. Having survived a year as a writer at the New York Daily News, it really hits home,
In the middle of this, every Wednesday I down tools and enjoy an hour of French conversation at a local library, followed by an hour of Spanish. This is quite enough for my brain! The mid-week break is so welcome, as is the lively mix of people. Our French group is amazing — almost all women, including a classical musician, a former ballerina, a former art historian and a former theater teacher. One woman knits the most extraordinary sweaters!
Friends from Canada have also recently been to NY, one of whom I had lunch with in Manhattan, the other I literally had no time to see. People have no idea what life is like here! Much as I love seeing old friends from far away, it’s an hour’s drive into the city for me, and $50+ for garage parking if I can’t find a street spot — thousands of which have been taken away by restaurant sheds and bike rental spots. A simple meal with someone can cost me $75 at least, in all. My arthritic hip is too painful to manage the commuter train and its very long platforms.
I did manage to see the fantastic Manet/Degas show at the Met Museum and hope to see some shows this season at the New York City Ballet. One reason I enjoy living here is this quick and ready access to Manhattan’s cultural events.
I’m finally reading more books — Pineapple Street, a new novel by Jenny Jackson, and Scattershot, the memoir by Bernie Taupin, Elton John’s lyricist. I so love Elton John’s music (his original name is Reginald Dwight) and it’s fascinating learning about Taupin’s influences. I have a big stack on the bedside table, including (!) two books about 1923 and the Weimar Republic.
And you….what news?
By Caitlin Kelly
A recent Gallup polls finds 32 percent of Americans say they trust the media — a new low.
It’s time to talk more candidly, and especially to NON journalists, about what journalists do and why and for whom. It’s clear millions of voters have no idea at all what journalism actually is and what people do to produce it.
I found this recent story interesting — raising some questions about what we do and how we might do it better, and this bit, from Watergate reporter Bob Woodward, especially:
Mr. Woodward went on to argue for more openness on the part of the media as a way to help win the public’s trust. He explained that although The Post’s reporting is guided internally by four pillars for sourcing — witnesses, participants, contemporaneous notes and documents — it did not make these standards public.
The paper should publish them, Mr. Woodward said: “By telling people, I think it has the potential to enhance the credibility and address what I think is your most potent question: trust.”
This is crucial. While some newsrooms/outlets have close ties with their communities, no newsroom I’ve worked in ever asked what readers want(ed.) Maybe it’s less about what we choose to cover than why we choose it.
Everyone who works in journalism — from the youngest interns to war-hardened correspondents — knows or quickly learns what tends to drives coverage, even when we massively disagree with it or how it’s being handled. But how much, if at all, of this insider knowledge and decision-making is shared with readers, listeners and viewers? When, where and how do they have any access at all to understanding the quick and routine decisions we make about what’s deemed important?
The usual rules still apply: proximity (hence the endless paucity, in most American media, of foreign stories), celebrity, recency, novelty, power/wealth, to name only a few. The military. War, natural disasters, crime. Three’s a trend! We need to ruthlessly question what we consider important, adding and dropping traditional beats — religion now seems to be invisible, poverty mostly so — while climate change surges, as it must, to the forefront.
What do our audiences want…and is it silly celebrity fluff?
I’ve worked in journalism for more than 40 years, staff and freelance, and for three major newspapers — two Canadian, one in NY — and three American national magazines.
Some thoughts:
We need journalism: local, regional, national, global
While hundreds of local newspapers have closed down, (thanks to the loss of ad revenue due to the Internet), others are thriving, often now digital and non-profit, places like The 19th., focused on news about women. A program called Report for America, for whom I mentor two early career journalists, one in St. Paul, Minnesota and one in Charleston, WV, hires young reporters into smaller local and regional newsrooms around the U.S., offering an extra stipend to their employers to pay them better. It also offers individual mentoring from veterans like me, the older, wiser and more experienced pro’s usually the first laid off because we’re “expensive.” Local outlets include radio and television, like WYNC in New York, whose Brian Lehrer show, a smart, analytical show focused on politics, draws listeners from around the country (thanks to the Internet).
The ongoing loss of local journalism means plenty of important stories will remain unreported, and local politicians and law enforcement can behave with even greater impunity.
National media — some with enormous budgets — range from “legacy media” like USA Today, The Wall Street Journal, Washington Post, New York Times, Los Angeles Times to broadcasts like 60 Minutes and Dateline to the many TV talk shows and ProPublica, whose reporting is extraordinary — like this database of the judges of the Supreme Court listing every extra little trip and gift they enjoyed, because, after all, who can scrape by on a mere $285,400 a year? ($298,500 for the chief justice.)
Global media include outlets like the NYT, FT, CNN, RFI, CBC, AP, BBC and Al Jazeera, to name only a few — many of whom routinely cover parts of the world (Africa, Asia, South America, for example) you’ll never hear or see in parochial American media — nightly television news especially — focused endlessly on sentiment, war, domestic politics or violence. I read the Financial Times (a globally focused British newspaper) daily and every day learn something I’m not finding elsewhere.
Plus thousands of podcasts produced by these legitimate outlets and their staff.
Hear vultures descending? Hey, it’s Alden Capital!
Here’s writer McKay Coppins, talking to PBS about his reporting on the rapacious hedge fund that’s been busy buying up American newspapers and stripping them for parts:
There’s a huge body of research that shows when a local newspaper either disappears or is significantly diminished, there are downstream effects on the communities they serve.
So, voter turnout drops. Misinformation spreads more easily. Civic engagement is lower. There is even evidence to suggest that city budgets get larger because there’s more dysfunction and corruption without a bustling newsroom of reporters holding city hall to account.
And what’s — what we have seen play out with the newspapers that Alden has bought is fairly similar, right? You have seen newspapers dramatically shrink their coverage of local government, of education, schools. In the case of The Chicago Tribune, which Alden bought earlier this year, they very quickly lost a quarter of their newsroom, which made it more difficult to cover, for example, the resignation of a powerful state lawmaker amid bribery charges.
This was an extraordinary NYC panel, held in 2019 — even before the explosion of AI.
No one tells us what to write
OK, not exactly.
There are many who now very firmly believe our corporate overlords stand beside our desks and tell us what to say, line by line, making sure we vilify the people they admire and exalt the people they loathe (MAGAs are devout in this belief.)
No.
If you’re a staff writer/broadcaster, you will have an editor directly above you to whom you report. That person will read and review everything you produce — and you won’t produce anything without them knowing about it beforehand and approving of it, from length to tone to sourcing (who you choose to interview/quote as experts.) That editor also reports to multiple layers of senior management, each of whom can challenge or question the work. They may spike it — an ancient newsroom term (when paper stories were jammed onto a spike atop their desk) — or kill it. It will never be heard or seen. Many newsrooms are still run on a military model of hierarchy, with a very clear chain of command. You mess with it at your professional peril.
In the best newsrooms, these are collegial relationships of mutual trust and respect. Too often, they’re not. Reporters are passionate curious people, often resembling truffle hunters — digging long and hard until we get a story we know is as complete as we can make it. But that zeal bumps up against our bosses’ hunger for clicks, views and a lot of content ground out quickly, which mitigates against quality. If you read/listen to specific outlets (like Fox) you will see a bias…just as readers of the NYT and Guardian know theirs as well. Choose accordingly, and be aware.
Press conferences/political events are bullshit theater
I’ve been to plenty and they’re often a joke. The people at the podium are in charge and on message, often allowing very little time for questions. The peer pressure of pack journalism means many reporters simply won’t even ask a question, for fear of looking stupid or giving something away to competitors. The only way to get real information is by cultivating our own sources, people we trust and who trust us, to spill the tea, sometimes off the record or on background.
Local journalism remains essential…$$$?!
“It took a generation for the American news industry to unravel, and it will take a generation to fully rebuild it,” Sarabeth Berman, C.E.O. of the American Journalism Project, which funds nonprofit newsrooms, said in a recent speech. “But real progress is underway.”
Here are some terrific examples, aggregated by The New York Times:
In the Hunter Hills neighborhood of Atlanta, idle freight trains blocked a main road, sometimes for more than 30 hours. — Capital B News
A city manager used political muscle and a community’s trust to remake DuBois, Pa., while granting himself raises, engaging in conflicts of interest, and allegedly stealing hundreds of thousands of taxpayer dollars. — Spotlight PA
An investigative report of wage theft in New York State uncovered rampant abuse in the horse racing industry, with repeat offenders owing workers over $4.4 million. — Documented
Great journalists use an unlikely mix of skills and EQ
Deep skepticism — and tremendous compassion.
Calm under fire (sometimes literally for those covering war/conflict) but able to gather tiny details even if scared shitless.
Patience (those endless FOIAs!) and the urgent, relentless impatience to tell important stories right now.
A respect for expertise — and the willingness to challenge every form of authority as needed.
Keeping a thick skin to those who attack and hate us, yet a finely tuned ear to quieter, less visible voices.
Women reporters, especially, taught to be “nice” and polite pushing hard even while denigrated by some for being “rude.”
Here’s a thoughtful piece by Pulitzer winner Ed Yong:
In his poem “Why Bother?” Sean Thomas Dougherty wrote, “Because right now, there is someone/out there with/a wound in the exact shape/of your words.” Those words are ours to provide, those wounds ours to plaster. Contrary to the widespread notion that speaking truth to power means being antagonistic and cold, journalists can, instead, act as a care-taking profession — one that soothes and nurtures. And we are among the only professions that can do so at a scale commensurate with the scope of the crises before us. We can make people who feel invisible feel seen. We can make everyone else look.
Tabloids and broadsheets — the difference
Tabloids are those like the New York Daily News, while a broadsheet is the NYT or Wall Street Journal, the size you have to fold up neatly to read it in print in public. They differ widely/wildly in what they deem newsworthy and why — hence lots of lurid crime stories in the tabs, often winning “the wood”, the entire front page. Broadsheets tend to be more ponderous and wordy (offering more physical space, in print, to write long.)
I’ve been on staff at both — the Daily News is so hyper-local that if Christ re-appeared beyond the city’s five boroughs they’d let a competitor have it. Their audience is much lower-income than that of the Times, so my reporting took me to Queens and Harlem and the Bronx, showing me a wholly different city than one I previously knew. (Ask me about the old lady with the tire iron who threatened me when I mistakenly stole her parking spot beside the Bronx courthouse.)
Women journalists are bullied on social media daily
I won’t share the filth they hear and see, but doxxing (revealing where they/their families live to intimidate them) is a favorite. Being a woman journalist, especially a woman of color, means keeping a calm demeanor and emotional armor in the face of insults and degradation — usually for daring to simply do our job, which can mean challenging authority, aka white men with money. They hate that!
Facts matter, a lot
Politicians lie. Corporate bigwigs lie. The military lies.
Power lies.
The journalist’s job is to ferret out bullshit (boosting profits, winning pork barrel legislation, deceiving voters.) Do some journalists lie? Probably. Once found out, though, they’re unlikely to ever work in the business again. In an era of such diminished audience trust, they’re a liability.
But without trained, smart, tough journalists asking a lot of nosy and persistent questions, challenging evidently absurd statements no matter how many millions of people think must be right and truthful because someone they admire said it! –— without us holding these people to account — everyone is screwed. We’ll consume tainted food and drink filthy water, take useless drugs, submit to un-needed medical procedures, all in the name of profit.
Like this, part of an ongoing NYT series on profitable and dubious medical procedures, some of which leave lasting damage on patients — in this case babies whose tongues are cut (!) to putatively make breastfeeding easier.
Who else is going to call these miscreants to account?
Once a story is submitted for publication or broadcast, copy editors read it over to check for clarity, house style (names, etc.), potential libel and more. Our work is fact-checked; when I write freelance for the NYT, my stories are read and questioned by as many as four different editors, each with new and and additional concerns, before they ever see the light of day. I have to answer every single one. Some national magazines still employ fact-checkers, whose job is to make sure everything in a story is accurate — from statistics to quotes. One medium that doesn’t have this? Books!
Attribution matters
When I left my native Canada to work in the U.S., I noticed this difference immediately — editors’ insistence on attribution: who said it. And not just “a think tank” but whether they lean left or right or are mostly funded by the Koch brothers, for example. Readers deserve to know who they’re being asked to listen to and why.
The news too often focuses on rich white people
Both in audience and story focus: billionaires and celebrities and give me a break! I loathe this, and am heartily sick of it. Americans are living in a time of truly grotesque income inequality — and every day The New York Times publishes enormous ads for Graff, whose diamonds are the size of a baby’s fist. It’s a real middle finger to non ULHNW readers (ultra high net worth) but there they are…
Editors with true power are still too often older white men who see the world, and what stories matter most, through old white men biases — while younger staffers and freelancers of every race, ethnicity and gender keep proposing a wider vision. But they’re last in and first out, with a difficult enough time even getting a full-time job and some can’t afford to work for low wages. Working in journalism as a person of color is often deeply exhausting and dis-spiriting.
Important stories like poverty are grim and depressing, as is opioid use, tainted water, unethical medical procedures funneling profit — but must be covered as well as fawning profiles of movie stars promoting their latest film.
Terrible freelance pay makes it an expensive hobby
Many many glossy magazines have gone digital — so easy to read! But their pay rates have also dropped from $3 or $2/word (yes, the Dickensian way writers are still paid) to barely 50 cents a word, in a time of crippling costs for rent, food, health insurance and university education. Yet we’re expected to keep bringing the same level of skill for pennies on the dollar.
I recently won two new assignments — at $300 per story, barely 30 cents a word. I agreed to do a personal essay I can write quickly, and chose not to do a reported story for that rate.
Quality costs money.
I’ve been writing for The New York Times since the 1990s — and their profits and audience are growing — while I still get exactly the same unchanged pay rate. This trend has driven many trained, smart, experienced freelance writers out of journalism. We simply can’t afford to take the time to do the work to produce the quality YOU deserve.
Yes, we make mistakes
Of course we do — and, thanks to the speed of the Internet — readers and listeners are quick to tell us, directly to us, to our employers and through social media.
I doubt many journalists start their day determined to lie and mislead, even though this is a growing perception. We arrive to our work with biases and blind spots, as do our editors. At best, we fight to see them and name them and work past them. But it’s a daily battle. I think acknowledging that could help (re) build some measure of trust in us.
Are there any news outlets you rely on and trust?
Any individual reporters/broadcasters? Who and why?
One of my best adventures ever! At 26, chasing the Queen around Canada
By Caitlin Kelly
First, this post is mostly about journalism and written by someone who has been — by choice — a lifelong generalist, not a niche specialist in science, medicine, tech, crypto, cannabis, etc.
I’ve never studied journalism although I’ve taught it at several colleges.
You don’t need a journalism degree to be a good journalist; to get a full-time staff job, maybe. But they’re thinner on the ground than they once were — 43,000 journalists have lost their jobs in the past few years.
But also…having a staff job, if the pay is decent and the atmosphere workable, is also highly useful for better understanding how editors think and what they most need.
I began writing for a living in Toronto as a 19-year-old undergrad at the University of Toronto. I actually first began making money as a freelance photographer, with my images in the Toronto Star, Globe and Mail and Time Canada. Plus three cover photos for Toronto Calendar, sold when I was in high school.
I worked on staff at The Globe and Mail, Montreal Gazette and New York Daily News as a reporter and feature writer. I learned a lot that has helped me as a freelancer and one thing is — be efficient!
I’ve written for newspapers, magazines and websites in Canada, the U.S., Europe, even New Zealand.
If you only read Twitter, you think everyone writes only for the highest prestige places: The New York Times, New York Magazine, The New Yorker, The NYT Magazine, Washington Post. etc.
Not true!
Most of us also teach, coach, have a part-time non-writing income and produce “content” for companies and non-profits, as I have as well.
Here’s a partial list of the places who have bought my work and published it:
The Yale University alumni magazine
Boy’s Life (the Boy Scouts magazine)
The New York Times
The Washington Post
The Wall Street Journal
VSD (a French weekly)
The New Zealand Herald
The Miami Herald
The Boston Globe
The Ottawa Citizen
The Financial Times
Quartz
HemAware (a magazine read by/for hemophiliacs)
The Canadian Medical Association Journal
JWM magazine (a magazine for guests of Marriott hotels)
Smithsonian
USA Today
The American Prospect
NBC News
The Harvard Business Review
Salon
Elm Street (Canadian women’s magazine; defunct. That piece won my Canadian National Magazine Award.)
Cosmopolitan
Glamour (print)
Marie Claire (print)
Mademoiselle (print)
Family Circle (print)
House Beautiful
Ms.
Penthouse (yes, really. Fantastic editor, very good pay and enough time to do the research that led to my first book)
AgroVie (a magazine read by French speaking farmers. I did two stories for them on assignment in Quebec. Had never even been to a farm before.)
Mechanical Engineering (one story on STEM education, one on new ways to find and create fresh water.)
American Banker (learned about neural networks back in the 90s)
Chatelaine (Canada’s women’s magazine)
Flare (Canada’s younger women’s magazine)
Toronto Life
Canadian Business
Report on Business magazine (a Globe and Mail supplement)
The New Yorker — who killed my story and I had to pay my then agent 15% to even have an editor look at me.
Here are some home truths:
You need talent
You just do. If you truly find reporting, interviewing, researching and writing a tedious chore and a burden you avoid every time — maybe this is just not for you. Or you need to strengthen your skills, using online material or webinars or conferences or classes or coaching. Maybe all of these. You don’t have to be amazing at all of these skills, as some reporters are excellent diggers but not lyrical writers and vice versa. But you must be 100% comfortable speaking to a wide array of people and putting them at ease — or confronting them as needed. That means, yes, on the phone and/or face to face. Your talents also need to include emotional intelligence, being comfortable working with many different personalities.
You have to invest in your business — it is a business!
You need a phone, reliable Internet and a computer. You need a quiet, safe place to work (unless you’re working in a conflict zone, then it’s whatever you can find and you’ll also likely need a helmet and Kevlar vest.) If you want to work in a conflict zone PLEASE take HEFAT or HEAT training (risk assessment, first aid) and get a client to pay for it. Here’s a link to British and U.S. places that offer it.
You may need to pay someone to design a great looking website rather than some sad, generic one that looks like all your competitors’. I paid $3,000 for mine and it was a huge amount for me. I regret nothing. It’s my 24/7 billboard. If you do take on an assignment that requires a fixer and/or translator, those costs will be tax deductions — but your client (s) should be paying for them, and for your travel and lodging.
You need a terrific website
With an easy way to contact you, lots of recent (or awesome) work samples, maybe some testimonials. I like seeing a nice headshot and a short, interesting bio. Why does someone want you especially?
You have to hustle
Seriously! Work rarely just lands in your lap without a lot of prior experience, and/or a network for referrals. Places cut their budgets all the time. Be prepared. Don’t focus only on one idea and one market…you need to have lots of both, all the time.
Charm and genuine enthusiasm are much under-rated
I mean it. This not the place to be cool or hip or pretend you don’t care much if you get the gig. Be a person people whose energy would make them gravitate to you at a party. If you’re shy, yes it’s more challenging.
Make sure you know, like and trust other skilled and experienced freelancers — and vice versa.
We may work alone but we can’t make it in this very tough business without others’ help and their reliance on us as well. Be selective, not naive. Be ethical, always.
Don’t be a Big Name Clip snob
Not everyone is going to write for the Big Outlets, not at first. And maybe even never. So what? Do consistently excellent work that shows your talents and keeps your bills paid on time! Every single story, from a basic service piece to a profile to a breaking news story, polishes your skills.
But…Big Name Clips/Clients will open new doors
They reassure other clients and editors that you can work to a very high standard and handle a lot of rigorous editing. The stronger your proven, consistent skills, the more ambitious projects you can pitch and win. That can take time.
Having some language skills is a terrific advantage
My French and Spanish skills have gotten me some truly amazing work opportunities — like a 2014 work trip to Nicaragua with WaterAid.
There are many many competitors. Not all will have your talent, skills, experience, networks and drive.
Never rest on your laurels.
By Caitlin Kelly
I admit it — I generally loathe designer labels and logos, but (sigh) I did succumb to a long-coveted purchase a few years ago and bought an estate (i.e. used) Cartier watch.
I really love it and am glad I was able to finally afford one, thanks to an inheritance my late mother left me.
The truth is, depending where you live, those status markers can make a difference (even if they shouldn’t!) and in some social or professional situations just make me feel a bit more comfortable around wealthier people. New York, especially, is a place where appearances do matter in professional circles, whether a great haircut, fresh manicure or stylish outfit. It’s a highly competitive place and showing up dowdy or shabby, especially when you work freelance and don’t have a Big Fancy Job, the usual status symbol, in addition to The Right Address(es), can send an unwanted signal of desperation — which is where Zoom can help. I can usually pull off looking great from the waist up!
I’m proud of my writing career, but it’s only been fairly lucrative twice, once in 1996 for a year’s staff magazine job and 2005-6 as a newspaper reporter in New York City — where even then my salary was paying off $10,000 in debt accumulated after a bad year. Even a salary here of $100,000 is worth about $30,000 anywhere else because of the costs of living (mostly housing.)
Where I live, an affluent suburban county 25 miles north of Manhattan, is full of very visible status symbols and symbols of wealth — Maseratis and Mercedes and Range Rovers — although not nearly as bad as the much much wealthier towns with a median income of $250,000 where the women tend to be blond and thin and wear lots of cashmere and the men talk about their hedge funds or golf games.
In the city, it’s those shiny black Escalades, with never a speck of dust or dirt, idling for hours curbside for their clients. Private flights from Teterboro or helicopters to the Hamptons are table stakes for the wealthy.
One thing I found really weird when I moved here (do they do this in other parts of the U.S.?) is the decals on car bumpers and rear windows bragging what fancy colleges people attended, and the oval white ones coyly alluding to chi-chi, costly destinations like Hilton Head, NC or Nantucket (ACK, the airport code, of course!)
Canadians don’t do this and I doubt many Europeans either, but here getting into a fancy /costly college signals brains or money and too often it’s money as Americans have another weird thing called “legacies” which means if your family’s name is on the gym or library — you’re in!
And status is so much in the eye of the beholder — for you, it might be a prized musical instrument or a photograph or piece of art. It might be owning a piece of property, a huge win in Ireland where land was stolen by the English. We all value different things differently. While some might swoon over a new $3,000 YSL handbag (and I would happily accept one!) I’d be far more excited to have a Roman intaglio or Victorian earrings (i.e. rare.)
Two of my favorite subtler signs of status are the thin red thread you might see on a French person’s lapel (and some Americans) — the symbol of being chosen a member of France’s Legion of Honor.
In my native Canada, the elite sport a tiny, fingernail sized white enamel pin, with a maple leaf, The Order of Canada. I once attended an older friend’s wedding reception and it was a sea of those! It was created in 1967, our centennial year.
As the Nobel prizes are currently being awarded, seems to me that’s a nice one!
Some performers are EGOT’s — an Emmy, a Grammy, an Oscar and a Tony award (TV, music, film, Broadway.)
Winners of major athletic competitions can cherish the hardware that comes with a win — like an Olympic medal.
I’m so proud of my husband, Jose, for the palm-sized crystal pyramid in our home — the team photo editing Pulitzer Prize he and others won for their work on 9/11 images.
Money is nice, of course, but it’s those emblems of significant achievement are the ones that impress me more than a Gucci or Vuitton label.
And the quietest/most expensive/luxurious clothes — The Row — are really only recognizable anyway to those who can even afford them, like this sold out (!) $1,910 cloth bag.
Upon reflection, the decision about what’s a status symbol for you is really between you and your values.
From the fantastic new sailing museum in Newport, RI. Have long dreamed of owning a sailboat. Big responsibility.
By Caitlin Kelly
With yet another birthday looming next week, it’s a good time to look back and forward.
In my 20s, I wrote in my journal I wanted to live in New York by the age of 30.
I had no idea how to make that happen!
And, yet, there I was…albeit 31 and in a lovely town 25 miles north of Manhattan.
I’m not, as you all know, much of a woo-woo crystals girl, but naming this desire must have tweaked the universe somehow. I was suggested as a great hire to the Montreal Gazette by a Globe and Mail colleague who knew I was getting restless and sick of Toronto after 25 years living there. I craved change and wanted to use my French skills and learn something of at least one other province.
So they hired me as a feature writer, which was not my dream job, but it is a dream job to have a weekly platform for long-form writing.
It was a big leap of faith and, in some ways, very stressful. I was now a five-hour drive east of all my closest friends who I thought, naively, might come to visit, and did not. I did have a spectacular sixth-floor/top floor apartment with two bedrooms and a working fireplace and built-in bookshelves, by far the nicest apartment I’d ever lived in.
I quickly met an American medical student, friend of a friend, and we fell in love. I followed him to New Hampshire and then to New York and….I was there by the age of 31.
Thanks to a family inheritance, I was able to realize the dream of buying my own home, and — many years later — I still live in the same apartment. Thanks to Jose, we were able to renovate the kitchen and only bathroom, both of which I designed, having studied at the New York School of Interior Design, which sharpened my eye and gave me skills and confidence for that work.
Luckily, after my brief two-year marriage and six years of being divorced (no kids) and often lonely, I met Jose and we have been together for 23 happy years. I had hoped for a happy second marriage but it’s nothing you can count on!
Other major dreams later materialized, writing and publishing two books of non-fiction with major NYC houses; I always get emotional with the very final scene of The Devil Wears Prada, as Anne Hathaway strides east to west on 6th Avenue right in front of the Simon & Schuster building where I sold my first book. I will never forget the exhilaration of exiting that building holding my galley (the unpublished version.)
I’ve sold more than 100 stories to The New York Times, been interviewed by one of the city’s top journalists on WNYC’s Brian Lehrer Show and by Diane Rehm on what was then NPR’s show with the largest audience.
I’ve taught here at Pratt, Pace and Marymount.
What’s left?
3. I still have so many countries I want to visit.
4. I’ve become a mentor with Report for America, helping individual young reporters as they navigate their early journalism careers
5. Will I ever own a house????? It really has been a lifelong dream, but I don’t know if it’s possible. We’ll see.
6. I’m going through my 1000s of images and hoping to sell some of them to interior designers, who always need interesting artwork for their clients. Had a very promising conversation recently with one potential buyer. I began my career as a photographer while in high school, selling three images as covers to a Toronto magazine and have since sold to the NYT, Washington Post and others. Fingers crossed!
It feels good to still have a few unrealized dreams, even later in life.
I think without them I would wither and be bored and depressed.
And you?
By Caitlin Kelly
Last summer in L.A. I meet a great guy who was driving an Uber, a freelance photographer, Mallury Patrick Pollard — who has created this really interesting podcast about creativity and how creatives live.
He decided on the spot to ask me to do one as well.
Here’s my podcast with him, 1:19. I hope you find it interesting!
Two weeks trailing HRH was…an adventure!
By Caitlin Kelly
The NYT’s columnist Maureen Dowd recently posted this lament for the good old days of newsrooms:
As Mayer recalled, when a big story broke at The Star: “You could see history happening. People would cluster over a reporter’s desk, pile into the boss’s office, and sometimes break into incredibly loud fights. There were weirdos in newsrooms, and fabulous role models occasionally, and the spirit of being part of a motley entourage. Now, it’s just you and the little cursor on your screen.”
If you have watched TV shows like Alaska Daily, about a small paper in Anchorage, or Borgen, or (a million years ago) Lou Grant or the Mary Tyler Moore Show or The Newsroom, or films like Spotlight (2015 Best Picture), All the President’s Men, Broadcast News, The Paper or The Verdict or….You might think you know what working in a newsroom is like.
Having survived three of them, The Toronto Globe and Mail for 2.5 years at age 26, the Montreal Gazette at 30 for 1.5 years and one brutal year decades later at the New York Daily News, lemme tell ya! My husband worked 31 years at The New York Times, in the main newsroom in New York City and, earlier, in its Washington bureau.
We know. Oh, we know. Jose worked many assignments with Dowd, including some huge front page stories.
I agree there are few places — maybe as an ER physician or nurse, or a firefighter — where adrenaline surges are a normal part of every working day. Whenever I walked up the rear ramp of the Globe’s parking lot, past the enormous satellite dish that would (!!) transmit all our words to printing plants across Canada later that day, my blood pressure always always rose.
It was exciting but terrifying.
What if the Toronto Star or CBC beat us? What if we got something wrong? Working in daily news always means the fear of someone else getting the “scoop” first.
Most newsrooms — whatever the medium — look the same. Rows of desks, some piled very very high with papers and magazines and documents. Few windows. Open plan so everyone can see if you’re there and working and an editor can (and does) yell at/for you from far away. Your co-workers work barely a few feet away from you, so forget any sort of personal or professional privacy. No smelly food! No loud conversations!
Managers get offices with glass walls so they can see what we’re up to.
Ideally, this fosters camaraderie and collaboration, and sometimes it does.
Despite the chaos of the industry — so many layoffs! — it retains a military hierarchy and chain of command, from interns to publisher. Mess with it at your peril.
The irony, of course, is that it’s called a newsroom when the news is never there.
It’s in Kyiv or Islamabad or Edmonton or Des Moines, and that’s the true strength and beauty of them — the immediate transfer of information, words and images that flow into and out of the editors’ desks in the newsroom. There’s often someone who does rewrite (I have!) which is wild…a reporter calls in with their story and reads it to you over the phone so you have to type really fast and accurately! I’ve also dictated my own stories by phone as well. Very 1940s!
A crucial — and unseen/unheralded — part of every functional newsroom are its editors, for copy, graphics, maps, illustrations and photos. There are also, depending on the size of the media outlet, lawyers who may review a story for accuracy and defense against a charge of libel.
I first worked in a time when our laptops were very slow, TRS-80s, with tiny screens and we had to transmit our stories to the newsroom using alligator clips you attached to the handset of a telephone. That’s if you could even find a phone on deadline! Research meant actually reading and speaking to sources as our only font of information — no Google!
Competing with a better-funded paper like the Toronto Star could be a nightmare, like the night there was a prison riot in a city 2.5 hours east of Toronto. The Star, of course, got reporters to the scene while I, sitting in the newsroom, had to update five editions with very very little material. We even had to ask a senior manager whenever we needed a new notebook.
But I really miss its wit and repartee….like the night I was banging away on deadline and an editor shouted down the room…”Where is it?!”
“Hey, you can’t rush perfection,” I replied. The Venus de Milo wasn’t made in a day!”
“Do you type like her?”
The Montreal Gazette was another world, with one key editor who was deeply Catholic so I was cautioned never to suggest a story about abortion. It was one-paper town (in English) — compared to three in Toronto. The metabolism was slower. It wasn’t a great fit for me.
The NY Daily News hired me without previous NYC paper experience nor work for a tabloid. At prior papers, 1,000 words was a warm-up; at the News, deemed a long feature. Its halls held enormous copies of legendary moments in history, their front pages, framed. No pressure!
It was a very male place, with a few star reporters who were women. The photo editor shouted at me, again in an open newsroom where everyone was his unwilling audience, when I dared to ask for some basic instructions. I explained to my boss — who told me the man had once thrown a radio at him.
Like that.
I broke several national stories and learned how to write tighter. I reported on a very different — much less affluent, much more diverse — New York than I’d ever known. Our stories were in Harlem and Queens and the Bronx, not the Upper East Side.
But the manager who hired me soon left, and my time there became extremely difficult. I won’t say more, but I’ve never worked in a newsroom since.
I miss them.
I do.
There is there, at its best, a tremendous sense of teamwork and accomplishment. For some.
There is, at its best, ready access to some of the smartest and most fun and boldest people you’re ever likely to meet — colleagues who’ve worked in places like Kabul and Kandahar, not just Kalamazoo.
I’ve signed up to be a mentor with Report For America.
I look forward to helping the next generation survive their newsrooms.
By Caitlin Kelly
So many people want to be known as a writer, preferably one with multiple best-selling books, maybe a movie or TV deal on top of that.
Hope is charming.
But the reality of writing for income is simply not that, for the vast majority.
If you want to produce freelance journalism, you need a steady supply of sale-able ideas, smart editors ready to reply to you quickly, pay you well, edit you intelligently and promote the work. That’s a lot to hope for in one person!
Despite the lone-wolf perception of freelancers like me, having a wide and supportive network of smart, generous peers is essential — we steer one another away from lousy clients, share pay rates, send work to others when it’s not one of our specialties (and vice versa.) We meet at conferences, join online communities like ASJA and Study Hall.
Journalism pay rates have dropped enormously to a “competitive” $1/word — banal in the 80s when $2/word was standard at every glossy magazine. Today that’s a wildly elusive rate and we’re all struggling with inflation.
I still write occasionally for The New York Times, at a pay rate unchanged since the 90s. But if I can do the story efficiently and have an impact, there’s value in that for me.
This is a powerful and candid piece from Esquire by memoirist Nicole Chung about the precarity of the writing life, especially fiction:
I became an editor by volunteering for an Asian American magazine, a nonprofit mission-driven labor of love where no one drew a salary. Ten to fifteen hours of unpaid labor a week in exchange for the editorial experience I wanted was, to me, an acceptable trade—nearly all my labor then was unpaid. I cared for my infant and toddler during the day, then went to writing class at night. I spent every spare moment I had and some that I didn’t pitching freelance pieces and working on my first book proposal.
Then one of my favorite indie websites hired me to edit on a part-time basis. The job started at thirteen dollars an hour, twenty hours a week, and after a couple of months I was brought on full-time and granted a salary in the mid-30s. I loved that role, the tiny team I worked with, our community of readers. I was responsible for editing and publishing two to three freelance pieces a day, reading and responding to hundreds of pitches a week, and handling social media. I found my confidence as an editor, as the volume of work meant I had no time for imposter syndrome. By the time that website shuttered two years later, my salary had risen to the mid-40s. My agent and I had finally managed to sell my first book for a small advance. The independent publisher that acquired it later offered me a job as managing editor of its digital publications, starting at a few thousand more than I’d made in my previous role. Again, I felt lucky, working and collaborating with fellow writers every day—it felt like a dream job.
People who want to sell their books — certainly fiction — face multiple challenges, from finding an agent to represent their work (or self-publishing) to finding a reputable publisher. There are scammers out there preying on the naive.
Even those of us who have been multiply published may have to find a new agent — a slog — and a publisher, another slog. Obstacles appear you could only dream of, like a friend whose new book has not gotten the publicity boost she very much needs due to a strike by workers at that publishing company — this, after a decade of her hard work on the book.
Then you face another serious challenge — getting the word out as far and fast and wide as humanly possible — to boost your book sales. This is where a wide network with some serious social capital can offer a real help; I called the host of a TV show I appeared on many years before to tell them about a friend’s new book. It may now get a second look.
As I wrote here earlier, my husband and I co-authored a book proposal and found an agent, but 30 publishers rejected it. We offer tremendous credentials and a huge potential audience…but no luck. I may try again, but have been too discouraged since January by this failure.
An interesting recent story finds that later-life journalists in their 60s, 70s and beyond, are now working as mentors and editors, still passionate about the essential value of journalism.
From Neiman Reports:
These retirees include everyone from a onetime local sportswriter in Washington state to former top editors at The Wall Street Journal, The Washington Post, The New York Times, and Reuters, a retired senior editorial director at CNN, familiar names from NPR, the ex-editors of the San Diego Union-Tribune and Miami Herald, Pulitzer Prize-winning investigative journalists, a retired AP bureau chief and a former top executive at Hearst. Many are in their 70s or 80s.
Many also share a collective frustration with the decline of the profession in which they spent careers that date back to a time when media organizations were flush with resources and influence.
“If you can do something to help reverse that tide, you do it,” says Walter Robinson, the former editor of The Boston Globe Spotlight Team, who has taken on a second career helping set up nonprofit community news sites, mentoring younger journalists, and serving on the board of a government accountability and First Amendment coalition.
“I had a great run and a lot of good fortune, and I just feel I have an obligation to give something back,” says Robinson, who is 77, of his continued involvement in the cause of journalism. “A lot of people I know who are my age have the same impulse.”
I recently signed up to become a mentor with Report for America and am very much heartened that others want to keep our industry thriving in whatever way we can.
Two lovely signs of ongoing life for my two books…524 libraries hold a copy of Blown Away, according to Worldcat., arguably the coolest website in the world for authors — as it lists every library in the world with a copy of your book, beginning with those physically closest.
I am so honored to see it in the libraries, and law libraries, of major American universities like Harvard, Yale, Brown, George Washington University, Johns Hopkins, and many smaller colleges, including community colleges. This, not making a best-seller list, was always my goal. I wanted my intensive national research to help inform and guide possible policy decisions.
It’s held by libraries in New Zealand, Germany, Viet Nam, the Philippines and the Netherlands, to name only a few.
The other joy, annually, is a small check I get thanks to Canada’s Public Lending Rights program — which pays authors for the public use of their books in libraries.
It means a great deal to me to know my hard work has had some lasting value.
Broadside 