broadsideblog

Archive for the ‘business’ Category

Millennials want free news — so who’s going to pay for it?

In business, culture, journalism, Media, Technology, television, work on March 22, 2015 at 11:42 am

By Caitlin Kelly

The late David Carr, NYT media columnist, dead at 58

The late David Carr, NYT media columnist, dead at 58

From the Nieman Lab:

In addition to the broader survey data, researchers did deeper interviews with 23 millennials in three different locations around the country. Those interviews revealed a reluctance among some interviewees to pay for news online.

“I don’t think you should pay for news,” Eric, a 22-year-old Chicagoan, said. “That’s something everybody should be informed in. Like, you’re going to charge me for information that’s going on around the world?” And then there’s 19-year-old Sam from San Francisco: “I really wouldn’t pay for any type of news because as a citizen it’s my right to know the news.”

A sample of 23 is small and not, per se, worth commenting on, but the larger report is well worth a read if you’re at all interested in the current production and consumption of news; as a career journalist, I am!

It’s no secret that journalism is in deep trouble a period of disruption as digital media have claimed readers and advertising dollars from print, whether newspapers or magazines.

In the year 2008, 24,000 journalists lost their jobs, (I lost mine in 2006), and many of them left the industry for good, fleeing to new careers if they could find one.

The New York Times newsroom

The New York Times newsroom

In nine days, my husband leaves his workplace of 30 years, The New York Times. He has loved it and is leaving by choice, having accepted a buyout package that will never again be as generous, and one we need to secure our retirement.

He’s had an amazing run — including photographing two Olympics, (Atlanta and Calgary), three Presidents, multiple Superbowls and the end of the Bosnian war before working another 15 years as a picture editor inside the newsroom.

While he is retiring from the Times, he’s now seeking a new full-time position as it’s another decade before full-time retirement is an affordable option for us.

As two journos who’ve been doing this work since we were undergrads at college, (he in New Mexico, I in Toronto), we know what it still takes to produce quality journalism:

Money!

Talent

Software developers and designers

Time (to find and develop deeply reported stories)

A skilled team of tough editors — copy editors, section editors, masthead editors, photo editors

Photographers

Graphic designers and page designers

Reporters

Columnists

Paying subscribers and advertisers

Several major newspapers, as the Chicago Sun-Times did in 2013, have actually fired their entire photo staff and either relied on readers to submit their images or asked their writers to snap pix with their cellphones and/or shoot video while out reporting.

Madness. (Cheap, affordable, looks great to the bean-counters.)

The Paris Unity March, Jan. 11, 2015, which I attended and reported on here at Broadside

The Paris Unity March, Jan. 11, 2015, which I attended and reported on here at Broadside

One of the sad truths about technology is that it offers the misleading illusion of ease — i.e. ready access = skill.

Nope.

Thousands of people now style themselves as writers and photographers simply because they can hit “publish” on their home keyboard or snap some cellphone pix and upload them to Instagram.

It’s a fallacy, and one that journalism doesn’t help by keeping its production line, and the costs of hiring and retaining quality, essentially invisible to its consumers.

Do you trust the media? Should you?

Do you trust the media? Should you?

I think most of us realize that the steak we eat or the car we drive or the table we sit at are all products of a long production line of design, growth, production, manufacturing and distribution. We know they are businesses whose role is to earn profit.

Not so much for the naive/ignorant who think “news” is something that magically just appears on their Twitter feed or Facebook pages.

But the move is toward mobile consumption of news, as this 2013 Poynter Institute report explained:

This is why news organizations should shift to a mobile-first approach immediately. This doesn’t mean we ignore the desktop, but prioritize mobile over it — make mobile the default everything. When brainstorming a new product, start with a phone or tablet design and work backwards to the desktop. Set performance goals based on mobile performance over desktop. Conduct research that emphasizes mobile over desktop behavior. Put mobile numbers at the top of analytics reports. Compare competitive performance on mobile numbers first, desktop second. We need to immerse ourselves in devices and become a student of the industry…

Above all, we need to invest and experiment like never before. Whatever you’re spending now, triple it.

“When the Web was new, many of us went online with creativity and energy,” says Regina McCombs, who teaches mobile at Poynter. “Now, faced with even bigger potential and pitfalls for developing — or losing — our audience, most of us are getting by with as little investment as we can. That’s scary.”

Voters, readers, viewers, listeners, the curious and engaged — in order to learn what’s happening in the world, whether in our town or 12 times zones distant — still need smart, tough, skilled, disengaged, (i.e.  as objective as possible), trained and ethical reporters with boots on the ground.

Noooooo. Don't take my job away!!!!

Noooooo. Don’t take my job away!!!!

While the Associated Press is now using robots to write sports and business stories, many of us still want our news, whether consuming or producing it, to come from real people with real editors who will question their facts and assumptions hard before publication or broadcast.

In an era of racing to clickbait, it’s even more essential — (she harrumphed)–  to have some clear idea where the “news” is coming from and through what lenses and filters.

Here are six ways that digital journalism differs from print, from Contently; one of them, written with chilling casualness, by a young digital journalist:

The sourcing requirements for print outlets can be so stringent that I often joke a print writer must quote a professional astronomer before claiming that the sun will rise in the morning. Yet online, authors are commonly allowed—and even expected—to exert their own authority. And even when they cannot claim to be experts, many bloggers use their inexperience as a way to write from the perspective of a novice.

Again, this comes down to speed. Online writing has such different sourcing standards than print because it’s much easier to hyperlink to source material instead of explicitly attributing and fact-checking information.

The bold face above is mine — this is exactly my point.

I have zero interest in the “perspective of a novice”, for fucks’ sake.

On Isis? On the economy? On climate change?

And fact-checking? Yes, I want that, too. (Many of my magazine pieces are still subject to independent fact-checking.)

“Free” or cheap news doesn’t mean, or guarantee, excellent.

 

 

 

 

Cotton years, cashmere years — what full-time freelance is really like

In behavior, blogging, books, business, journalism, work on February 17, 2015 at 1:04 am

By Caitlin Kelly

The New York Times newsroom

The New York Times newsroom

Many of you have — or want — a full-time job. One with paid vacation, benefits, a boss, colleagues. Maybe an office of your own.

But one-third of Americans are now working as I do, freelance, temp or on some sort of contract. At tax time, we look forward to a thick stack of 1099s, the forms sent to us (and the IRS!) by every client who we billed for more than $600 per job. We can also claim a raft of business expenses as deductions, from car repair to a new computer to travel to a distant conference.

I recently spent four weeks in Paris and London; while in England, I reported three stories. I plan to write off my airfare and some of my costs as well as I clearly produced paid work while there.

My last staff job was working as a reporter for the New York Daily News, the sixth-largest newspaper in the U.S. I had a big laminated press credential I wore around my neck on a metal chain. It showed everyone I was one of the cool kids, working press conferences and stake-outs and racing every day, sometimes physically down the street, to beat reporters from the New York Post and New York Times; (they always showed up wearing silk and linen — starting Times salary being a cool $90,000.)

I enjoyed having a paycheck, the job less so. I was let go in June 2006 and have been full-time freelance ever since, a sort of work I had done many times before then as well. I apply occasionally for a full-time job but my heart isn’t really in it; I’ve already worked for three big daily papers and had the most fun there one can have and get well-paid for it. (As many of you know, the newspaper industry these days is about as steady and viable as a whaling ship fleet.)

I wrote about my trip to Corsica for The Wall Street Journal

I wrote about my trip to Corsica for The Wall Street Journal

But freelancing is a way of life that some people just aren’t cut out for.

How about you?

You must hustle every single day. If you slack off, you have to hustle twice as hard (vacation, illness) to make up for lost time

Clients come and go: editors get fired, move to Thailand or Berlin, take maternity leave and don’t come back. Entire magazines shut down overnight. Relying on a steady set of clients means you better have a lot of them. I see them like a pack of sled-dogs — you need a bunch of them, all pulling hard, in case one goes down or gets injured.

You have to be self-reliant. Tech support? Supply closet? Training sessions? Hah

You’re the CEO, CIO, CTO, CFO, R & D, sales, marketing, distribution, payroll and the janitor. No one is standing by to help you so it’s up to you to find, create and nurture those relationships. You also need to set aside some of your income for this stuff.

Nope! Not til the workday's done

Nope! Not til the workday’s done

Working alone at home requires self-discipline

No one cares if or when you clock in or out. No one cares if you sell a thing. It’s all up to you! But, on the other hand, no one is standing in your way if you decide to double or triple your income this year — a feat all but impossible in any staff job. Your earnings are up to you. But you have to put your bum in the chair and get on with it. I’ve only turned on the television in working hours during major news events, and now just check Twitter instead.

Your networks will save you, time and time and time again

Paradoxically, you’ll need other professionals in your life far more as an independent worker than you probably ever did in a staff position. Whether you need advice on contracts or rates or how to handle a PITA client, you’ll need to find, join and nurture a wide range of professional networks so you’ve got access to people you can trust when you need their help. You also have to give it! I belong to more than four separate writers’ groups — one with 2,300 women writers in it — and check in with them daily. I find new markets, ideas, insights and offer my advice when possible; what goes around comes around.

My desk, in the corner of our living room

My desk, in the corner of our living room

Social media matter more than ever

You need to find sources, fast. You need advice, fast. You need to boost your brand’s visibility. Your new book needs thousands of eyeballs. Your networks will come through for you – if you’ve been a good egg for them as well.

Mentor whenever and wherever possible

The freelance world is filled with clueless, helpless newbies. They can suck you dry! Give them your help when you can; charge for your expertise the rest of the time. (I coach, $200/hour.)

Stay healthy!

Making time for regular exercise, social events, lots of sleep and healthy food choices will keep you ready to work hard. I work a standard six to eight hours a day, five days a week. I very rarely allow work to leak into my nights and weekends. Yes, that lowers my income. It also reduces my stress!

My story in July 2014 Cosmopolitan (U.S. edition)

My story in July 2014 Cosmopolitan (U.S. edition)

Have little to no debt, low overhead and a cushion for slow payments

The hardest part of freelance? Not finding work or clients. If you have skills, charm and hustle, you’ll find them. But even the biggest — sometimes always the biggest! — can take months to pay you. In the meantime, you still need food, rent, gas, health insurance, haircuts. A life! I have a $16,000 line of credit through my bank and two low-interest credit cards. But I never work without a contract and insist on payment 30 days after receipt of invoice.

Forget the word freelance. You run a small business

Too many people fantasize wildly about the incredible freedom they’ll have once they work for themselves. Yes, you will. But the romance fades mighty fast when your payments are months late or your work dries up (see: cotton years) or you end up, as I did in March 2007 for three days, in the hospital with pneumonia — from overwork and exhaustion. You must decide on your income goals and do everything in your power to make them real. It’s not a cute hobby working from home. It’s a business.

Your business!

Does freelancing appeal to you?

 

 

 

 

 

A very bad week for journalism

In behavior, business, journalism, Media, television, work on February 14, 2015 at 1:30 pm

By Caitlin Kelly

David Carr, NYT media columnist, dead at 58

David Carr, NYT media columnist, dead at 58

As I blogged here a few years ago, journalism — at best — is a tribe:

The tribe, regardless of age, race, gender, religion or nationality, has time-honored rituals, the shared and inevitable scars we’ve acquired and sometimes discuss over a beer in Berlin or at a conference in Boston or at a presser in Brooklyn or Doha. The breathtaking self-assurance of some, that so often spills over into arrogance, hides the truth we all really know. Every one of us will err, whether it shows up in the paper’s corrections box or remains a private and unresolved matter of conscience. Within this industry, at almost any level of the game, there’s daily doubt and fear, confusion and pain — and, sometimes, great, shared joy when we’ve done it well.

No matter where you live or what you earn, if you yearn to tell as many truthful, fact-based stories to strangers as possible, you share a passion with other journalists that’s hard to explain to everyone else. People I call “civilians.”

The military is like that, I hear, bound by codes of honor and behavior, of hazing and terror, that only initiates truly understand and share.

Some journalists write about technology, hanging out with guys in hoodies. Others work the frontlines of wars and conflicts.

But, whether we’re a fresh grad or a grizzled 50-year-old, we all know it’s damn hard to get and keep a good job in our field — i.e. one that pays more than $60,000,  (many earn in the mid-40s), and where your bosses are still somewhat decent human beings whose judgment you respect.

If you, like me, have been the J-game for a few decades, you’ve read, heard or watched the work of hundreds of other journalists, sometimes with irritation, sometimes with envy and deep admiration for their access, skill and visibility. Many flame out. Some go into public relations or teaching.

A very fortunate few, like Brian Williams, a television anchor, pull in a cool $10 million a year. Most of will be lucky to ever make six figures in any year.

In the year 2008, 24,000 of us lost our jobs, so anyone who has one, still, is damn lucky and we all know it.

The past week has been a shitshow for our industry.

The death — of all things, while riding in the back of a New York City limousine — of legendary, 72-year-old CBS News correspondent Bob Simon. A man who had covered the world and survived many harrowing and dangerous assignments.

The death of female, Canadian baseball writer Alison Gordon, at 72, who, in her off hours, played (of course) in a band. She was the first woman to cover Major League baseball, beginning in 1979. I was offered a sports reporting job in 1985 and said no. I knew how incredibly rough, then, that ride would have been for a woman trying to cover what was still very much a man’s world. (Sent to cover a major league hockey training camp then, I watched every man there get a complete press kit. “Oh, we’re all out!” I was told.)

“She was relentless,” said Lloyd Moseby, who played for the Jays throughout the 1980s. “A lot of women that are in the profession right now should be very thankful for what Alison did and what she went through. She took a beating from the guys. She was a pioneer for sure.”

images

The sudden death Thursday night of New York Times media columnist and author David Carr, at 58. He had just finished moderating a panel discussion next door in the Times’ auditorium, went upstairs to the newsroom and collapsed there. He died that evening in the hospital, leaving a wife and three daughters. Carr, probably the least likely writer to join the staff of the Gray Lady — as a former coke addict — won tremendous respect from his peers, there and elsewhere, for his crazy hard work, sense of humor and no-bullshit worldview. Covering other journalists and their companies is a gig many of us would happily avoid; we like to be the observed, not the publicly-pulled-to-pieces. And where would he go if he ever needed another job?

One of his many bons mots, (which so many of us long to shout!): “I don’t do corporate portraiture.”

My husband works at the Times and knew David there; one day he shared an elevator with him. “How are you?” asked Jose. “Happy!” Carr shouted.

That, so un-Timesian raucous and, always, real, was Carr.

Hundreds of his colleagues gathered in the NYT newsroom for an hour to pay tribute; Editor Dean Bacquet on the stairs, publisher Arthur Sulzberger in shirtsleeves standing; photo Jose R.Lopez

Hundreds of his colleagues gathered in the NYT newsroom for an hour to pay tribute; Editor Dean Bacquet on the stairs, publisher Arthur Sulzberger in shirtsleeves standing

photo by Jose R.Lopez

The newsroom filled at 3pm Friday for his colleagues’  many tributes to, and speeches about him, heartfelt laughter and tears. For a tough-minded, elbows-out culture like the Times, the outpouring of love and respect was unprecedented.

Here’s a lovely piece about him from The Globe and Mail (my first newspaper employer.) I’ve worked for three big dailies; Carr, more than many, knew and really appreciated what a fantastic, fun gig a newspaper job can be. I loved it and miss it terribly.

The firing of Jared Keller, the news director of Mic, a popular website, after charges of plagiarism. He had previously worked for Bloomberg, Al Jazeera and the Atlantic — which is to say, for non-journos, he had already enjoyed a pretty nice career in an industry pretty much in chaos these days. Why blow it?

The six-month unpaid suspension of NBC News anchor Brian Williams, for his inability to clearly recollect memories others had to explain to him. I normally watched his show but was appalled when, in his nightly news broadcast, he mentioned his daughter, Alison Williams, a regular on the HBO series Girls, appearing in a show of Peter Pan — with no nod whatsoever to their family relationship. Seriously?!

Visiting Use-ta-ville

In aging, business, cities, culture, design, life, Style, travel, urban life on December 13, 2014 at 1:56 pm

By Caitlin Kelly

Use-ta-ville…The place you go back to that’s now gone.

“It used to be…”

We’ve all got them, the places where we once lived or attended school or loved visiting or eating in or shopping at. As life changes, sometimes at a dizzying pace, it can be comforting to re-visit these spots. Many are filled with memories — great dates, a proposal, a graduation, a terrific meal — and the physical place becomes a touchstone.

One of the most-loved indie bookstores in Manhattan, Posman Books, is closing its Grand Central location on New Year’s Eve — to make room for (what else?) some costly new building. So annoying!

It’s been such a lovely respite, while awaiting a train or a friend, to browse its well-edited selection of books and cards. I’ve made some great discoveries on its front tables over the years, and was thrilled when my own book, “Malled: My Unintentional Career in Retail” briefly ended up in their front windows.

I grew up in Toronto, a sprawling city of 3 million people, and moved to New York a long time ago, but I still go back once or twice a year to see old friends and to enjoy places I’ve been visiting for decades.

Gone! One of my favorite antiques/vintage clothing shops in NYC

Gone! One of my favorite antiques/vintage clothing shops in NYC

Like Courage My Love, one of the city’s best vintage clothing shops and The Papery, a great little stationery store I once sold my home-made envelopes to when I was in high school, and — for many years — a beloved cafe called The Coffee Mill, which served strudel and espresso and schnitzel on its lovely outdoor terrace and cosy interior.

It closed in September 2014, after 50 years in business, back in the day when those kinds of foods were exotic to white-bread WASPy Toronto.

We also lost a favorite restaurant on Queen Street, Prague Deli, who had renovated it into an even more welcoming spot, a perfect refuge on a bitterly cold winter’s afternoon. Gone.

Toronto also recently lost the 65-year nightclub, the El Mocambo, where the Rolling Stones once played.

I often go back to my high school, Leaside High School, to talk to the students about what it’s like to make a living as a writer. It’s very odd, but also oddly comforting, to walk those terrazo-ed hallways once more. It looks exactly the same!

Every city, especially when there are millions or billions to be made flipping and developing commercial real estate, loses bits of its past, and we stand by helplessly mourning all those lost memories.

One of my favorite Manhattan cafes, Cafe Angelique on Grove Street in the West Village, disappeared overnight in the fall of 2014 when the landlord demanded $45,000/month in rent — for 1,000 square feet. My lasting memory of it now was a lunch I had there with a fellow journalist I’d long admired and listened to on American Public Media’s business show, Marketplace.

Now its gutted space is one more about-to-be-gentrified spot filled with a mega-brand.

Soul?

Fuhgeddaboudit!

One of the most poignant of these moments happened for me early in my courtship by Jose, my husband, who grew up in Sante Fe, New Mexico. His father was the pastor of a small Baptist church and they lived in church housing — all of which was torn down and replaced by the Georgia O’Keefe Museum.

So we stood admiring one of her legendary paintings as Jose said, wistfully, “This used to be my bedroom.”

All that’s left of his childhood home is a small courtyard with an apricot tree, whose fruit his mother used to make into jam.

Is there a place like this from your past you (still) miss?

Still there, since 1927, the Monte Vista Hotel in Flagstaff, Arizona

Still there, since 1927, the Monte Vista Hotel in Flagstaff, Arizona

Without trust, journalism simply doesn’t work

In behavior, blogging, books, business, education, journalism, Media, news, women on December 6, 2014 at 4:09 pm

By Caitlin Kelly

Do you trust the media? Should you?

Do you trust the media? Should you?

Some of you are journalists and some of you are studying it.

So maybe some of you have followed this disturbing story about a recent Rolling Stone piece about an alleged gang rape at the University of Virginia that, suddenly, seems to have gone very wrong.

From the Washington Post:

A University of Virginia student’s harrowing description of a gang rape at a fraternity, detailed in a recent Rolling Stone article, began to unravel Friday as interviews revealed doubts about significant elements of the account. The fraternity issued a statement rebutting the story, and Rolling Stone apologized for a lapse in judgment and backed away from its article on the case.

Jackie, a U-Va. junior, said she was ambushed and raped by seven men at the Phi Kappa Psi house during a date party in 2012, allegations that tore through the campus and pushed the elite public school into the center of a national discussion about how universities handle sex-assault claims. Shocking for its gruesome details, the account described Jackie enduring three hours of successive rapes, an ordeal that left her blood-spattered and emotionally devastated.

The U-Va. fraternity where the attack was alleged to have occurred has said it has been working with police and has concluded that the allegations are untrue. Among other things, the fraternity said there was no event at the house the night the attack was alleged to have happened.

This is the sort of story that — initially — won thousands of high-fives and re-tweets, from journalists applauding the brave, investigative, nationally-published work that so many of us aspire to.

Those fighting against rape and sexual violence were thrilled to see this issue was getting so much attention.

Then the dominos started tumbling…

I interviewed 104 people for this book -- all original interviews. Yes, they're real people!

I interviewed 104 people for this book — all original interviews. Yes, they’re real people!

Journalism is nothing more, at root, than a very long and sometimes fragile set of interlocking expressions of trust.

Whether the story is being published by a small-town weekly or broadcast by a multinational  conglomerate, this is typically how it works:

— A source decides to share their story

We think:

Are they lying? What’s in it for them? Why are they telling me? Why now? Is this an exclusive? Why? What conflicts of interest do they have? Do I really believe them? What doesn’t make sense here and who else can confirm or deny it?

— We decide the source is credible and pitch the idea to our editor, whether we’re freelance or staff, newbie or 30-year veteran, working for a website, newspaper, magazine or broadcast.

They think:

Is this reporter reliable? What’s their track record of errors or corrections? Do I like them? Do I trust them? How well-trained are they? Do I trust their news judgment? Is there a conflict of interest here between the source and reporter that would compromise our organization’s reputation for judgment? How about our credibility?

— They pitch it in a story meeting, typically attended by other editors competing hard for a limited space for telling stories and tight budgets for paying freelancers and acquiring illustration, (art, photos, graphics, maps) to accompany them. There may be significant travel and fixer or translator expenses to argue for and defend. They also have to persuade the most senior editors, their bosses, that the story (and the reporter and the reliability of the source), is unimpeachable. Their own reputations are on the line every time. And no one, ever, wants to look like a gullible or naive fool.

My story in July 2014 Cosmopolitan (U.S. edition)

My story in July 2014 Cosmopolitan (U.S. edition)

They think: We’ve done that story a million times already. What’s new? What’s different? Why now? Can it wait? Who else knows about this story — and what are the odds they’ll beat us to it? Do we care?

— The story is assigned and the reporter (and photographer and/or videographer) go out to shoot it and report it. They invest time, energy, skill and limited resources in this decision, leaving other stories undone.

They think: I hope this one gets a lots of clicks. I hope this this one makes front page. I hope this one wins me a major award/promotion/fellowship/book contract. I sure hope this story is solid.

— The story is in and being edited by an array of editors, each of whom is expected to bring their savvy and insight to it, asking every possible question. It must hold up. It must make sense, not merely as an emotionally compelling story but based on a set of facts that are verifiably true.

They think: Does this narrative actually make sense? Has the reporter interviewed enough people? The right people? Who else do they need to talk to and how soon and in what detail? So, why does this piece feel…odd to me? Who should I talk to about my concerns? When and why and how soon? Should I get this piece reviewed by our company’s lawyers?

— The story, if run by a major magazine, may be fact-checked, with staff paid to call sources back and to confirm facts and check to see if quotes are accurate. Copy editors and proofreaders check spelling, grammar and style. The editor in chief and/or publisher (may) read it one more time and sign off on it, knowing their personal reputation — and that of their outlet and parent company — are on the line.

The piece appears.

Do you trust what you hear and read?

Should you?

 

10 must-dos for freelance writers

In behavior, business, culture, journalism, Media, work on November 23, 2014 at 2:18 pm
By Caitlin Kelly
I've been writing for them since 1990

I’ve been writing for them since 1990: sports, business, real estate, you name it!

A few thoughts — I have been fulltime freelance, (this time, have done it many times before for years on end), since 2006; I live in the spendy NYC suburbs. I write for a wide range of publications, from The New York Times to Cosmopolitan, Marie Claire, More and websites like Quartz.com and Investopedia. (I also teach freelancing, writing and blogging, privately to individuals.) Samples and rates here.
I won’t talk here about your need to be a great writer or boost your “brand” but the array of other skills you also need to succeed in a highly competitive business.
A few thoughts:
1) If you’re simply not making enough money to meet all your costs, (and save money as well), take on part-time work and make sure you remain solvent by so doing. Babysit, tutor, dogwalk, retail — do whatever it takes to keep your credit score stellar and your bills paid, always, on time.
I took a part-time retail job in Sept. 2007 when the recession hit hard and stayed in it for 2.5 years until I had replaced that income and doubled it (monthly); people (i.e. ego-threatened writers) kept saying to me (since my previous job had been as a NY Daily News reporter)…”Oooooh, I could never do that.” Oh, yes you could. Get over yourself and make the money you need. Your landlord or mortgage company couldn’t care less if their payment money comes from the NYT or from….anything else. And, oh yeah, that grueling, low-status, low-wage job experience became my well-reviewed NF book , “Malled: My Unintentional Career in Retail” and won me a TV option from CBS for a sitcom.
malled cover HIGH
2) See point one — you never know what will happen if you dare to step off the well-trodden and safe/comfy path of: “I’m a freelance writer.” Detach your ego and status anxiety from your income, always. Yes, of course, be excellent, but do whatever work you take on to the best of your ability. Excellence shows and people appreciate that.
3) Do everything you can to separate yourself from the pack. There are thousands of us; one “secret” women’s writing group I belong to online has — (yes, really) — almost 2,000 people who self-identify as freelance writers. So figure out what you do better than anyone or more quickly or more efficiently (not more cheaply!) and seek out clients who really value those skills and will pay you well for them.
I speak two fluent foreign languages, have published my photos in major media, and have no kids or pets and have been to 39 countries, often alone — so I can travel easily and work in other languages. Many people can’t or have never done so. That wins me good work.
4) Be a human being. When possible, get to know your clients/editors as people — they, too, have pets and kids and birthdays and illnesses and surgeries. Send them nice cards and/or flowers. Check in with them every few months, and just ask “How’s life for you these days?” I did that for one editor facing very serious illness, someone who had not assigned me work for several years and I wondered if she ever would again. She did. I would have done this anyway. Your clients are just as human as we are; in other words, create and nurture your professional relationships with care and sincere thoughtfulness.
5) Don’t expect (too) much too soon. By which I mean, get a very clear sense of your current and true market value and work from there. Just because you want to be in a Big Name Magazine right now doesn’t mean you’re ready or the editor agrees. Ambition matters, but realism and a little healthy humility also have value, (says this native Canadian.)
6) Be positive, upbeat, friendly and confident. The economy is still shitty and shaky for many people and working with someone smart, capable and who will not let them down — no matter what! — is appealing to clients, some of whom may, realistically, fear losing their jobs if you screw up.
7) Live as low/cheaply as you possibly can. The less overhead you carry, the more creative freedom you have to take on and do interesting work more slowly — i.e. work of serious long-term value, not just buying this week’s groceries.
I learned how to canoe at camp -- useful when we went to Nicaragua

On assignment this year in rural Nicaragua

8) Reach out for new non-journalism opportunities, every day: online, by phone, through social media, at events. Two of the most life-changing, fun, challenging and well-paid opportunities for me in 2014 came because I simply took a chance and reached out (i.e. cold-called) two major organizations I never thought might welcome my skills. They did and I’ve never been happier as a result. Just because we’re “freelance writers” doesn’t mean we only have to work for really crappy pay from struggling/cheap media companies.
9)  If you keep comparing your income to the Big Stars making Big Bucks, you’ll die. Just focus on what you can do, well and consistently. There is always going to be someone making a lot more $$$$ — and crowing loudly and tediously about it. Just do great work!
photo(31)
10) Have fun and take very good care of yourself — go for long walks, alone or with your dog or a good friend. Get plenty of deep sleep, including naps. Go see a movie or spend an afternoon at a gallery or museum. Eat your vegetables! Being a freelance writer can be terrific, but also lonely, isolating and wearying, leading to burnout. This is a sort of job that requires mental, physical and emotional stamina. Rejection is normal. Get over it!
Want to learn more? Want to boost your your freelance income?

 

How to survive the world of work? Develop “individual economic resilience”

In behavior, books, business, culture, journalism, life, Media, Money, photography, work on November 22, 2014 at 12:24 pm

By Caitlin Kelly

I still write for them, but for how much longer? Big changes ahead for that paper...

I still write for them, but for how much longer? Big changes ahead for that paper…

Here’s an interesting piece from Quartz.com — a site I’ve written for — about the three essential skills we’ll need to survive the world of work:

The way that work looks, feels, and functions is in the midst of a dramatic shift. Every time we have gone through a major shift in work in the past, we have had to learn new skills to support it. We had to learn the work of agriculture. We had to learn how to work on an assembly line. We had to learn to use typewriters and fax machines.

So the question now becomes, what do we need to learn that will help us thrive in this new world of work today and ten, 20, 30 years from now? From my experience, I see three of the main categories of skills as: problem solving, technology, and self-management.

To which I say — with all due respect — Duh!

At the turn of the 19th century it was the captain of a whaling ship or a carriage driver who had to re-invent immediately as technology changed around them, no matter what their past achievements.

Today, anyone working in what’s quaintly called “legacy media” — i.e. print — is learning to pivot as fast as they possibly can, regardless of their awards, education, age or level of experience. Anyone with enough years and income to completely re-train or upskill is doing so. Those of us with an antipathy to the costs and time demanded to re-credential more formally are tap-dancing quickly.

BUSINESS OF FREELANCING

In this respect, I feel fortunate to have grown up in a family of full-time creative freelancers. My father made documentaries, feature films and television news shows for the BBC, CBC, Disney and others. My late stepmother wrote and edited television dramas and my mother was a print writer, editor and broadcast journalist.

No one ever had a pension to look forward to; negotiating for our full value was standard operating procedure, with agents and accountants a normal part of worklife. We never relied on anyone to “take care” of us financially, so I learned to be really cheap frugal with my income and save as much as possible.

I started my writing career with — yes, really! — a manual typewriter and an answering service. No internet, no Google, no email, no Twitter or Facebook.

I had to develop my “individual economic resilience” while still in college, as my freelance photo and writing work put me through it and paid my bills.

I’ve had, and sometimes really enjoyed having, a steady and healthy paycheck. But I’ve been laid off and I’ve been fired — losing that income overnight, sometimes with no warning.

Full-time freelancers learn how to manage money, or quickly flee self-employment, but learning those three skills is second nature by now. Any freelancer unable to create and sell their skills, over and over, raising their rates whenever possible, is not someone with IER. It comes with the territory.

Having said that…

images-3

A few thoughts on IER:

— How deliciously laissez-faire capitalist! We’re all just “units of labor”, individual mini-cogs in the enormous and rapacious machine of capitalism — hire/fire/repeat.

— How utterly American this is! Cooperation? Co-working? Finding shared solutions through a sense of solidarity with other workers? Snort! Every man for himself, boys  — and devil take the hindmost.

— Can you say “union”? Of course you can’t! Now that American unions are the smallest and weakest in decades — 7 percent private sector and 11 percent of the public sector — it’s a foregone conclusion that The Man owns us, leaving each of us to fight individually for what we feel (or do!) deserve in return for our skills.

— Can you say “confidence?” If not, kiss your ass goodbye. It take some serious chutzpah; (see that soothing phrase above “self management”) to know when, how and how hard to push back against your freelance clients or full-time employer for better wages and working conditions. In a crappy economy, millions of us have lost our jobs, our former earning power and our nerve.

 My biggest problem — the same one faced by millions of American workers in age of record corporate profits?  (See: “problem solving”?)

Stagnant wages.

From the Nov. 14 edition of The New York Times:

“We are adding jobs, but it is still a wageless recovery,” Elise Gould, an economist with the left-leaning Economic Policy Institute, said, adding that average hourly earnings rose only 0.1 percent in October after no gain in September. “The economy may be growing, but not enough for workers to feel the effects in their paychecks.”

The story received 410 comments, such as:

Joining this story with last week’s about fast-food workers in Denmark earning $20 per hour is an illuminating cultural history lesson. Many of the recently hired workers in the U.S. story are part-timers with no health insurance who are earning below the poverty level. In Denmark, the common interest in maintaining a society that offers a living wage to workers has created a higher scale. While the employers in Denmark are willing to make a little less profit than their U.S. counterparts, they still do make a profit, which combined with the vitality of a work force of decent wage earners pays dividends across the whole society. It’s a matter of choice. In the U.S., maximum profit at all cost rules the land and the workers suffer.

How’s your IER?

Should a teacher publicly praise or shame their students?

In behavior, business, children, culture, education, parenting, Technology, US on November 18, 2014 at 1:02 am

By Caitlin Kelly

Pratt's library -- with one of the many sculptures dotting the campus

Pratt’s library — with one of the many sculptures dotting the campus

In a few short weeks, I’ll finish the first semester teaching college at Pratt Institute, a highly-regarded private college in Brooklyn and Manhattan.

I’ve loved it, but I’m pooped!

“Teaching” is really a one-word shorthand for describing the multitude of feelings, behaviors and interactions that happen in each classroom, ranging from pride, joy and satisfaction to shame, frustration, even anger — those of the students’ and the teacher’s!

I really enjoy teaching — I teach writing to freshmen and blogging to four seniors — but was taken aback by how much emotion also swirls around my classrooms. I knew that adolescents like, and need, to push back against authority figures, especially in college as they start to discover their own intellectual abilities, and their limits, in a tougher setting filled with strangers.

I didn’t anticipate how challenging it would be to manage those emotions publicly, making snap decisions in the moment how to respond to pushback or rudeness while knowing the wrong choice could destroy whatever classroom environment of trust and enjoyment I had been able to create.

One of the many challenges I’ve faced as a teacher is when, how, where and if to chastise a student for their laziness or poor work and when to praise them.

Publicly or privately? Face to face or in an email?

I remember all too well what both feel like as a student.

So I was intrigued, and a little horrified to read this New York Times story about the ClassDojo app now being used by many American teachers:

ClassDojo, a behavior-tracking app that lets teachers award points or subtract them based on a student’s conduct. On the board was a virtual classroom showing each student’s name, a cartoon avatar and the student’s scores so far that week.

“I’m going to have to take a point for no math homework,” Mr. Fletcher said to a blond boy in a striped shirt and then clicked on the boy’s avatar, a googly-eyed green monster, and subtracted a point.

The program emitted a disappointed pong sound, audible to the whole class — and sent a notice to the child’s parents if they had signed up for an account on the service.

ClassDojo is used by at least one teacher in roughly one out of three schools in the United States, according to its developer. The app is among the innovations to emerge from the estimated $7.9 billion education software market aimed at students from prekindergarten through high school.

I was badly bullied in my Toronto high school, and every day meant listening to the taunts and jeers of a small group of nasty boys. Praise and kindness, from any source there, meant the world to me in contrast.

One day — and thank god for Mr. Stickney’s compassion — I lost my shit. The redheaded asshole, whose nickname (yes, really) was Moose, kept droning onandonandonandon, a litany of the same old insults toward me, as he sat in front of me in 12th Grade math class.

Our textbook that year was hardcover, thick and heavy. I raised it, and whacked him, hard, on the back of his head.

Finally, blessed silence. All I wanted was to be left in peace, to learn.

“Caitlin, can you please sit at the back of the classroom?” Stick asked.

I could, and did.

Being a student, whether you’re four, 14 or 20, means making yourself deeply and publicly vulnerable to the judgments about you made by fellow students, your teachers and school administrators.

If they’re kind and sensitive, (and it’s usually a mixed bag), school can be a place you look forward to and thrive in — or a special daily sort of hell.

In my early teens, I had become something of a troublemaker in my Toronto boarding school, miserable and frustrated to be parked there while my parents were….elsewhere. By the end of Grade Nine, I was asked to leave.

An app like ClassDojo would have made my life even more nightmarish, making clear to every class how much trouble I was in and dragging them down with me. It would have further concretized the alienating and shaming consensus that I was something annoying to be gotten rid of — instead of the deeply unhappy and smart little girl that I was.

It was bad enough that our area’s neatness, and our behavior, was graded every single day on a chart by the door of our shared bedroom. Public shaming is not an effective way to motivate!

No one simply bothered to sit me down and ask: “How are you? What’s going on with you these days?”

There’s no app for compassion.

There’s no app for sensitivity.

Teacher — students — what do you think of this sort of thing?

Would you use it? Are you using it?

 

Whose newspaper is it, anyway? The New York Times and the 1%

In business, culture, journalism, Media, Money, news, US on November 14, 2014 at 4:38 pm

By Caitlin Kelly

 

nyt

Loyal readers of The New York Times consider it one of the world’s greatest newspapers. Founded in 1851, today it’s read by millions of people worldwide thanks to its digital version. Some consider it the only news source they can rely on for accuracy and depth of reporting; others find its coverage of the world grotesquely skewed.

My husband and I — to use that classic American sports analogy — have skin in this game; I’ve been writing for the Times as a freelancer since 1990; my latest story for them, about Americans married to a foreign national who choose to retire overseas, runs in this weekend’s edition. My husband, a photo editor there, has been a staff photographer and photo editor for the Times for 30 years.

But the paper is now going through what one insider calls a “tectonic change” as it shifts increasingly to digital and prepares to rid itself of 100 staff. It’s offering them buyouts which must be accepted by December 1.

The Times is also shifting in the way it covers the world and, according to some, not for the better.

Margaret Sullivan, the paper’s public editor — whose unenviable task it is to take her own employer to the woodshed within its pages — recently addressed the paper’s new and consistent attention to the concerns of the wealthiest:

I often hear about from readers who are frustrated by what they describe as elitism in the paper’s worldview, and who would like The Times and its staff to remember that the median household income in the United States is close to $52,000 a year, and that about 15 percent of Americans live in poverty.

It’s not hard to see why they feel that way. The featured apartments with their $10 million price tags and white-glove amenities seem aimed at hedge fund managers, if not Russian oligarchs. The stories on doughnuts at $20 a half dozen are for those who are flush with disposable income, not struggling to pay the rent. Many of the parties, the fashions, even the gadgets are well beyond the reach of the middle class.

It’s no secret that The Times often is intended to appeal to its many affluent readers and, at least sometimes, the advertisers who want to reach them. (Consider the ad-heavy special section produced twice a year and called, simply, “Wealth.”)

Claudia Griffiths, a reader in Maine, put it this way: “$160 flashlight and $219 level? Do the one percent of the one percent need your home-tool shopping help? Hello. Could the Times editors consider for WHOM they are actually writing? Here, not most Americans.”

I’ve lost patience with it, both as someone who wants to write about a broader and more diverse cross-section of sources, and as someone weary of other media outlets chasing down the wealthy and sucking up to them hard — from the FT’s (yes, this is really the name of their magazine), How to Spend It to The Robb Report to Town & Country, Tatler, you name it.

It’s so much more amusing for editors, writers and the advertisers of expensive goods they need to keep selling to coo over the cars/homes/furs/jewels of the filthy rich than contemplate the misery and frustration of the poor, let alone the struggling middle class, whose stagnant wages, stuck for decades at appallingly low levels in an era of record corporate profits, have left millions running as hard as they possibly can just to stay in place.

If a newspaper with the putative authority and depth of the Times keeps fawning over the rich — and just take a quick look at the quarter-page ads that run in it every day from Chanel, Cartier and other luxury goods purveyors — what signal does that send to the rest of us?

If the world’s soi-disant best newspaper barely looks at, let alone seriously addresses the underlying policy shifts that have created the worst income inequality in the U.S. since the Gilded Era more than a century agowho will?

Some people — and you may smile indulgently at their naievete and idealism, and yes, a career journalist I’m one of them — believe that journalism exists not merely as a megaphone with which to trumpet the “achievements” of the wealthy and powerful but to shine a light on the many interwoven reasons so many Americans languish in poverty.

(My last book, “Malled: My Unintentional Career in Retail” talked in very real terms about what it’s like to live on low wages in the U.S. Only by working 2.5 years, even part-time, at $11/hour [a wage many employers here consider munificent] did I appreciate what a nightmare of a life it is.)

Jose and I read Neiman Reports, a magazine about the business of journalism, which last year addressed the paucity of poverty coverage by American journalists:

Nearly 50 million people—about one in six Americans—live in poverty, defined as income below $23,021 a year for a family of four. And yet most news organizations largely ignore the issue. The Pew Research Center’s Project for Excellence in Journalism indexed stories in 52 major mainstream news outlets from 2007 through the first half of 2012 and, according to Mark Jurkowitz, the project’s associate director, “in no year did poverty coverage even come close to accounting for as little as one percent of the news hole. It’s fair to say that when you look at that particular topic, it’s negligible.”

Instead, as Tampa Bay Times media critic Eric Deggans notes, at most news organizations poverty comes up sporadically. “Poverty becomes a sort of ‘very special episode’ of journalism that we sort of roll out every so often,” he says.

The reasons for the lack of coverage are familiar. Journalists are drawn more to people making things happen than those struggling to pay bills; poverty is not considered a beat; neither advertisers nor readers are likely to demand more coverage, so neither will editors; and poverty stories are almost always enterprise work, requiring extra time and commitment. Yet persistent poverty is in some ways the ultimate accountability story—because, often, poverty happens by design.

“Poverty exists in a wealthy country largely as a result of political choices, not as a result of pure economics,” argues Sasha Abramsky, a journalist whose upcoming book is called “The American Way of Poverty.” “The U.S. poverty rate is higher than most other developed nations, and the only way you can square that is there are political choices being made—or not being made—that accept a level of poverty that most wealthy democracies have said is unacceptable. We make these policy choices that perpetuate poverty, and then because poverty is so extreme, it becomes impolite to talk about.”

Do you find the media’s coverage of poverty adequate?

Does it matter to you if journalists ignore the poor and their struggles?

The writer’s week: mice invasion, a huge new assignment, a bad fall

In behavior, books, business, education, journalism, work on November 8, 2014 at 1:02 am

By Caitlin Kelly

What’s it really like to work as a full-time freelance writer in New York?

Strap in and hang on!

My story in July 2014 Cosmopolitan (U.S. edition)

My story in July 2014 Cosmopolitan (U.S. edition)

Monday

My husband flies home today to New York from Texas, where he attended the memorial service for his half-brother. I meet him at Laguardia airport, a journey by car that costs more than $16 in tolls and $12 for parking. Some people wonder why I set my rates so high — costs like this are one reason.

I’ve been asked to come up with a projected budget for my expenses for an assignment in England in early January. It’s easily done, thanks to Google, but imagine life without it. We take quick, ready, free access to information totally for granted now, but I began my career long before there was an Internet or email or Google.

I call a client I last spoke to in August, and for whom I’ve set aside most of November to work on her organization’s project. That also means I am relying on the income from it. I call her — and she blithely tells me, with no prior warning, they won’t be doing it until February.

Another client referred to me who said she had almost $600 in her 2014 training budget to hire me tells me I had to have invoiced her last week. Now it’s too late.

Not a good start to the week, or month.

IMG_20141021_161704879_HDR

Tuesday

I read and grade the papers of my 12 freshman writing students; I teach two classes at Pratt Institute in Brooklyn. I’ve decided to mix things up and gave them a visual writing prompt, a photo of a WWI soldier and a photo of a WWI uniform. I gave them total freedom to produce 500 words, and the results are stunning: original, moving, evocative.

I confirm with my two guest speakers, one for the writing class and one for blogging, that they’ll be coming this week.

We have a mini-invasion of small brown mice. We lay traps, which I hate, but we live in a small apartment and I work at home. Co-existence is not a realistic option.

Wednesday

I start the day with my usual walk, with a friend who lives across the street. The fall leaves are at their glowing peak, so it’s a gorgeous way to kick off the day. I live 25 miles north of New York City, so have the best of both worlds, ready access to it, but leafy, quiet and more affordable life just beyond its borders.

More questions on one story from an editor. Sigh.

I teach my last writing class at the New York School of Interior Design, where I was a student in the 1990s when I considered leaving journalism for design. I’ve only had two students here, but have really enjoyed both of them, one of whom is working on a renovation of the Plaza Hotel and shows me some photos.

Pratt's library -- with one of the many sculptures dotting the campus

Pratt’s library — with one of the many sculptures dotting the campus

Thursday

It’s pouring rain so I’m in the car by 7:00 a.m. to drive to Pratt, which usually takes 60 to 75 minutes. This time it consumes 2.5 hours.

My guest speaker for the writing class fails to appear and I scramble to fill that hour by discussing the week’s reading — an excerpt from “Hella Nation” by Evan Wright.

My friend, in a neck brace (!) has traveled 90 minutes by subway from Manhattan to Brooklyn, but arrives just as class is ending! We pivot, and seven of my 10 students sit around a cafeteria table downstairs so they can still have a chance to hear him and ask questions. He and I catch up personally for the next hour before he heads back to Manhattan.

Another guest speaker, a friend of a friend, also arrives from Manhattan to address my blogging class. I’m so grateful for their expertise!

I’ve been negotiating a profile of a local lawyer for a major women’s magazine and scheduling time with her through her assistant; my editor and I chat by phone and email about what she needs and when I will file a first draft, December 1. It’s not much time in which to research and write 3,500 words! But I’m really excited. This is the biggest assignment I’ve had in a while.

I drive home, and arrive exhausted; as I’m walking across our driveway in the dark, I slip and fall — hard. My laptop (not in its padded case) skids across the wet cement and I bruise and scrape my bare right knee. Ouch!

I watch an extraordinary film on TCM from 1941, Meet John Doe, in black and white. The film begins with a newspaper publisher firing half his staff and bringing in cheap, new, desperate blood. Too ironic — my husband’s employer of 30 years, The New York Times, needs to have 100 employees accept their offers of a buyout by December 1.

Plus ca change…

Friday

It’s a cold, blustery day with thick gray clouds scudding over the Hudson River, which I can see from my bed, where I spend the day reading, napping, listening to the radio, drinking bright pink herbal tea and eating popcorn.

Sometimes you just need a rest!

How was your week?

Follow

Get every new post delivered to your Inbox.

Join 13,789 other followers