By Caitlin Kelly
It’s not what you might think, or expect.
I’ve been working full-time freelance, alone at home, since 2006. You’ll notice how little time I actually spend writing –– compared to marketing, follow-up, networking and admin.
I sure don’t sit around awaiting my muse — the UPS guy, maybe.
To the post office, sending off, sometimes via snail mail, LOIs, aka letters of introduction. Their goal is to introduce me to a new-to-me editor or client, enticing them into working with me.
The return rate, i.e. paid work, isn’t terrific, but it must be done. I sometimes enclose a copy of my latest book, along with my resume, letter and business card. Sending one package from New York to London (I sent two), would have cost me $22 (!) each. I argued with the postal clerk and got it reduced to $10.
That’s a business deduction.
I have a new ghostwriting client, for whom I produce two blog posts a month. Staying on top of invoicing is key, since some clients take forever to pay, even “losing” your invoice. Working carefully, I now avoid most deadbeats, and have used lawyer’s letters when needed to successfully get the payment I was owed.
I teach writing classes here to professional designers — I attended school here in the 90s
The necessity of freelance journalism, for all but the fortunate few, is pitching — i.e. coming up with ideas and finding markets to pay you (well) for producing them. That also means sifting through dozens of email pitches from PR firms, most of them completely useless and of zero interest to me.
Pitched two ideas to a university alumni magazine, one of which piqued their interest, but hasn’t yet produced an assignment.
I find most of my ideas through pattern recognition — noticing cultural, social and economic trends and offering an idea when it’s timely and in the news. Stories without any time hook are called “evergreens”, and are harder to sell.
Pitching also means plenty of rejection. A health magazine said no to three ideas, (asking for more.) A psychology magazine ignored my pitch for a shorter essay and asked if I’d write it at twice the length — but insisted I show clips (published work) just like it, which I don’t have. An editor I’ve already worked with hasn’t replied to two more pitches.
Pitching also means following up, dancing the razor’s edge between being annoying (too soon, too often), and being ignored.
We rely fully on my income as well, so I can’t just sit around hoping for weeks on end.
Offered a brief, easy assignment, into the city to cover an event for a trade magazine in another state. They offered one fee. I negotiated it 30 percent higher.
Negotiation is always nerve-wracking, but it’s essential. Many women writers fail to ask for more, and end up broke and annoyed because we don’t.
Have a phone meeting next week with a new-to-me editor in Canada, so need to read her website’s work carefully to make sure my ideas are a potential fit.
I’m heading to Europe in June for four to six weeks, and already have several feature ideas I want to pitch, so I can write off some of the expenses, dig deeper into that country’s culture in so doing and earn some income to offset the costs of the trip.
Without some solid data and proven contacts, it’s harder to sell a story, at least one worth $5,000 or more, a very rare bird to catch these days.
I’ve already found an interpreter in Budapest, so that’s a start.
Have been chasing a PR official in Europe on a story for more than three weeks, my deadline long past. The editor is easy-going so we can wait, but the income I relied on for a finished/accepted/invoiced story? That’s now weeks away.
My favorite activity. A new blogger hired me to coach him, and we worked via Skype from my apartment in suburban New York to his European home, a seven hour time difference.
I also worked with a four-person team at a local art film house to help them better shape their pitches and press releases to journalists.
Two newspapers every day. Twitter newsfeed. Social media. Books. Magazines. Websites. (Plus NPR, BBC radio.)
If I’m not reading constantly, I don’t know what’s going on and could miss something crucial I need to know to pitch and write intelligently.
The least of it!
Blogging keeps me writing between assignments.
Without which, nothing happens.
Connected with an editor in Canada (thanks to a referral.)
Connected with a Toronto entrepreneur (we met through Twitter) with whom I hope to do some long-distance coaching for his clients.
Connected with a fellow writer I met last spring at an event of fellow writers who all belong to the same on-line group — she might have assignments to offer.
Spoke to a freelance photographer in California about writing and editing her new website.
Spoke to a PR exec in Seattle about possible blog writing and a white paper.
Two new assignments from a new-to-me editor at The New York Times, a place for whom I’ve been freelancing steadily since 1990; here’s my most recent, about the odd things people find when they renovate a home.
By Caitlin Kelly
What a fun week it’s been!
Now we’ve got a Trump senior advisor telling the American media to “keep its mouth shut” and that we are the “opposition party.”
So, in the interests of media literacy, some inside dope.
If you retain some faith in the veracity of media reporting, (and many don’t), it’s also useful to remember — or know — that what you read, see and listen to is heavily filtered, edited and condensed.
Maybe you knew that.
But if you ever work in a newsroom, or as a reporter or editor or photographer, you very quickly appreciate how much of it ends up on the cutting-room floor.
It is not, despite everything you may hear about the “crooked media” and our putative dishonesty, about partisanship.
It can be, but most often is for very different reasons, like:
Length and space
Less an issue with digital stories, where there’s no lack of room, although a shortened attention span from many digital audiences.
In print, whether magazines or newspapers, many stories compete every day for space.
Every newspaper editor has a “budget”, in addition to their monetary one, and daily “budget meetings”, in which every competing story tries to win its spot in that day’s report and what prominence it will get.
Then a talented team of photo editors, art directors, layout experts and graphics editors works to make each page, ideally, look terrific and draw you into each story.
This is my most recent NYT story, which got great play, (on the front page [aka the dress page] of the paper’s very well-read real estate section), the gift of a gorgeous illustration (by someone else from Toronto!) — and even netted me fan mail! It’s about how people, when renovating, sometimes find very weird things in their walls and floors, or place items themselves.
Short is often better — get to the point!
But complex issues demand complex and nuanced reporting for the audience to understand them and why they matter to us, like the NPR report I heard this morning on the Congressional Review Act, which I’d never heard of before.
Probably the biggest ongoing challenge every news journalist faces, especially those who work with images: war, natural disaster, terrorism, murder scenes, airline, train or car crashes. They have to process it emotionally, (or shut it out somehow.) Over the years, let alone decades, it takes a toll.
The day before I took my driving test (!), while a reporter at the Montreal Gazette, I covered a head-on collision between a city bus and a small car. I’ll spare you the details, but — 26 years later — I remember it all too well.
Secondary trauma is a real issue for many of us, and in a business where macho behavior is rewarded and emotional reactions in that moment can hinder our work. My husband covered New Mexico’s worst ever prison riot as a photographer when he was still a college student and spent a month in Bosnia at the end of the war in 1995. Both seared his soul.
I’ve reported stories with gory details I knew, but omitted. They informed my understanding of the issues and the reality of the event, (like a murder trial or 9/11), but civilians — i.e. non-journalists — just aren’t prepared to handle it.
By the time you see or hear it, it’s often heavily sanitized.
This is a big one, especially now.
If you can’t trust media coverage to be factual — and checked before publication or broadcast with multiple, reliable sources — you’re toast.
It doesn’t even matter what the story is, really, because the underlying principles remain the same: when in doubt, leave it out.
We have to make sure we know who’s talking to us, why now and their agenda(s).
Who’s funding them? Who pays their bills? Who do they owe favors to?
Many sources just end up sounding or looking really stupid.
It’s up to us to decide, as gatekeepers, what to reveal.
We’re all human and we all mis-speak.
That question changes when we’re covering a public figure like a politician, who’s chosen to be in the public eye and who has significant responsibility to voters. That’s why they hire spokesmen (and women) to spin everything.
It’s our job to untangle it all.
Far too many press releases!
I get several every day, and delete 99.9% of them unread, unopened and annoyed at the laziness of the people being well paid to send them.
There are three writers in New York City (!) with my name, one of whom covers beauty for a major magazine, so of course I get her email all the time.
Some press releases are useful, but are often full of jargon and of no interest at all.
Most of the best stories you’ll read and hear come from reporters and editors’ own ideas and research, tips from sources and observations of the world and its patterns.
Documents, leaks and FOIAs
If you saw the film Spotlight, which won the Oscar for Best Picture, you’ll know that poring over reams of documents can create the most powerful and damning stories of all.
The editor, then, of the Boston Globe, Marty Barron, is now at the Washington Post, which is kicking ass and taking names in covering the Trump administration.
FOIAs (pronounced foy-ahs), are Freedom of Information Act requests, which winkle out crucial documents from the federal government. As the press withstands unprecedented attacks here in the U.S., journalists are creating secret and on-line national groups to plot strategy and one writer I know has switched to an encrypted email.
The more Trump shuts down federal agencies and staffers, the more they’re leaking what we need to know.
You need a free press more than ever now.
The big three of news determinants.
The closer an event is to readers, listeners and viewers, the more likely it will get coverage — which is why Americans, certainly, hear just about nothing, ever, from entire parts of the globe: most of Asia and the MidEast, Latin and Central America, Eastern and Southern Europe, Australia and New Zealand.
Unless it’s seen to have a direct impact on American lives or economic/political interests…crickets.
Which is crazy.
Because the less you know about how the rest of the world operates and behaves, (i.e. differing histories, cultural values and resulting wars, unrest and public policies), the less you understand or care.
(Have you noticed the rise of Marine LePen, running for France’s Presidency? Nice.)
Don’t, please, get me started on celebrity — and how every day someone “reveals” a “secret” and media drool over first dibs on it.
If something happened even a week ago, let alone a few days, it might not be deemed “news” because, no matter how important, it’s not “new.” It’s a lousy way to make decisions, and very common.
The only way to make sense of the “news” is to absorb and process a wide range of it. If all you ever read or pay attention to is American (or your own country’s), the Internet offers you all of it, most of it free — radio, videos, newspapers, blogs, magazines…
I read the Financial Times every day and listen often to BBC. I get French and Canadian news through my Twitter feed.
How crucial do you think a free press is?
Do you agree with Bannon?
By Caitlin Kelly
Speaking truth to power.
That’s it, really.
Sure, some journalists write puffy stories about luxury hotels and mascara and shiny new tech toys.
But the journalism a democracy relies on is one with consistent, ready access to its leader(s), holding them and their government to account.
If you don’t grasp this essential fact, you’re in for a very long and ugly fight.
In his very first press briefing, Trump’s spokesman Sean Spicer managed to stun the entire White House press corps with a toxic mix of hostility, aggression and threats.
This isn’t how a briefing is supposed to go. Certainly not from the very start.
Oh, and fleeing the room without taking a single question.
Not a great start to a new administration.
This is how it works:
Journalists are hired to find out what the hell is actually going on in the halls of power.
They cultivate sources.
They read long, tedious boring documents, where the meat of the matter may be buried 537 pages in.
They do not give up easily.
We do not give up easily.
A President who whines about every perceived slight to his fragile ego, and an attack dog press secretary , are not what Americans need or deserve.
Millions of Americans did not vote for Donald Trump, and even those who did need and deserve to know what he is doing — beyond his relentless tweets.
And the rest of the world is also watching and listening, as confused and concerned as many Americans are by the oldest President ever elected, a proven liar, cheat and misogynist — and a man who has never served a minute in office before.
The Presidency carries tremendous power, and the trappings of office are indeed impressive and daunting: a residence in the White House, access to nuclear codes, travel in Air Force One and Marine One, rafts of attendants snapping salutes.
But he works for us.
He works for the American people.
If the press, whose role it is to represent every voter unable to ask tough questions directly, are body-slammed from the very start, look forward to the most persistent, aggressive and unrelenting scrutiny of this administration you can begin to imagine.
By Caitlin Kelly
Some of you are fellow journalists.
Some of you follow the news closely and know that President Elect Donald Trump makes a habit of naming, shaming and blaming reporters he thinks have somehow insulted him, often by merely challenging him on his ever-shifting statements and tweets.
At his first press conference in six months, which penned hundreds of journalists into the lobby of Trump Tower in midtown Manhattan, Trump was typically belligerent and bullying.
Even worse — and frankly, this is so bizarre I’ve never seen it in 40 years of working in news journalism — his minions jeered at reporters.
From the Times:
A Greek chorus of sorts — mostly Trump supporters and aides, including Ms. Manigault — watched from the side, applauding Mr. Trump and jeering questions from reporters they deemed unpleasant.
“That” was Donald J. Trump’s inaugural news conference as a duly elected United States president-to-be, in which he called BuzzFeed a “failing pile of garbage,” dismissed CNN as “fake news” and more or less told the whole lot of reporters at Trump Tower to stuff it when it comes to his unreleased tax returns because everyday Americans don’t care and, anyway, “I won.”
There were two big lessons in the Wednesday morning melee.
1. Mr. Trump remains a master media manipulator who used his first news briefing since July to expertly delegitimize the news media and make it the story rather than the chaotic swirl of ethical questions that engulf his transition.
2. The news media remains an unwitting accomplice in its own diminishment as it fails to get a handle on how to cover this new and wholly unprecedented president.
It better figure things out, fast, because it has found itself at the edge of the cliff. And our still-functioning (fingers crossed) democracy needs it to stay on the right side of the drop.
The problem is multi-faceted.
Some of the issues journalists now face in covering Trump:
— Many Americans don’t trust the MSM, mainstream media.
— Many Americans are gulping down “fake news” with no idea who’s lying to them and making bank from it.
—Many Americans loathe journalists and think that challenging those in authority — whether elected officials or the wealthy — is rude and disrespectful.
— In an era of a 24/7 news cycle, journalists are racing to be first, not always correct.
— In an era of unprecedented secrecy and obfuscation, (we have not yet seen Trump’s tax returns — and how long exactly does an audit take?), transparency and accountability are more essential than ever for voters to know what the hell is going on.
— The President-elect is hiring his own family as senior advisors, none of whom, like him, have any prior political experience. Also unpredecented. And why should any of us trust them? We didn’t vote for them, nor do they need to be confirmed through Senate hearings.
— Journalists have traditionally been respectful of the office of the President, but never before in recent history has there been a President who attacks the media almost daily, often singling out specific reporters, (like NBC’s Katy Tur) by name. That can lead to social media death threats and doxing.
— Journalists are working in an industry in deep turmoil financially, feeling economically vulnerable at the very moment we need them to be utterly fierce in their reporting.
— Without determined, consistent, aggressive reporting on every conceivable conflict of interest, voters, no matter who they chose (or didn’t vote at all), will have no idea what Trump and his kakistocracy are up to. Trying to intimidate us only invites doubling down.
Count on that!
By Caitlin Kelly
“If your mother says she loves you, check it out”
That’s how the best journalists think: tough-minded, skeptical, dubious, cynical, questioning.
Our job is to challenge authority, in its every guise.
To speak truth to power.
One of the 20th century’s greatest journalists…
In an era of fake news, it’s absolutely essential to know who is supplying you with the information with which you are making key decisions about your future, and that of your town, city, region and nation.
You can’t make intelligent decisions based on garbage and lies.
I’ve been a journalist since my undergraduate days at the University of Toronto, worked as a reporter at three major daily newspapers and have written freelance for dozens of national newspapers, magazines and websites. Here’s my website, with some clips.
Seven ways to consume media critically:
1. Read, watch and listen to a wide variety of news sources, whatever your political leanings.
If the only media you consume keep reassuring you that your world is exactly as you wish to see it, you’ve got a problem. The world is a complex, messy place — comforting simplicity, while seductive, is rarely honest.
2. Get off social media!
If the only news sources you rely on are social media, you’re stuck in an algorithmic echo chamber. You’re doomed! See point one.
3. Think like a reporter (and take my webinar to help you do so!)
That means questioning every single comment, data point, anecdote, story, and “fact” you are given — no matter at what volume and speed. That means your default position isn’t: “Oh, cool. I need to tweet that right now” but “Hmmm. Really? That sounds weird.”
4. Research the news sources you’re relying on.
Google them. Read everything you can about them and their history. Who is funding them? Why? Who is quoting them as authorities or experts? Why?
Every reporter in the world has a track record — if they’re the real deal. Google them. Go to their LinkedIn page. Watch their videos and read their work.
Working journalists are highly protective of their professional reputations as accurate and reliable because without that, we’re useless.
5. Assume nothing.
Read every story, if in print, with a highlighter marker handy — and highlight every point you think dubious or unlikely. What conclusions did the reporter draw? Do you agree? Why? What makes you trust them? What did they fail to ask? Why? What assumptions did they make going into that story? Would you have done it differently? How? Why?
6. Talk back to the media!
Not simply on a comments page.
Write letters to the editor. Use their corrections editor or ombudsman to complain when you see lazy or inaccurate work. Email reporters and editors directly to express your concerns about their coverage — or lack of it. Be calm, civil and constructive if you want to be listened to. Thoughtful journalists are in the middle of a period (finally!) of self-examination, so your timing is good. Be an active participant in the flood of information out there, not a passive little nothing nodding your head.
7. Know what’s happening in the media industry.
There are many places to follow news of what’s happening in the media world, from Columbia Journalism Review, Poynter Institute and Neiman Reports to Media Industry News; (did you know that Time magazine is in terrible trouble?)
When you start to understand the media ecosystem — and how these businesses are run and why some are succeeding and some struggling — you can’t really grasp how their products are created and distributed. Yes, it matters! Eating “clean”, locally or judiciously should also apply to your media diet.
By Caitlin Kelly
It’s hard to express how horrified I was by this NPR interview with a happy and wealthy — and unapologetic — producer of fake news.
He makes shit up and earns $30,000 a month from it.
Just give that thought a few minutes.
It makes my head spin and turns my stomach with rage and frustration.
You step into an aircraft — and assume that its pilots are well-trained, well-rested and sober, that the maintenance crew has been diligent and attentive.
You consume a meal at a restaurant — confident that your food is free of rodent droppings or chemicals.
How to slow or halt the production line of massively lucrative “fake news” sites?
As someone who chose journalism as her profession at 19, married to a photojournalist who did the same, this is no abstract issue to us.
It is absolutely foundational to my belief system and everyone who studies, teaches and works within fact-based journalism.
Some of its most basic tenets:
You talk to real people — and verify their identities.
You review long, tedious complicated documents, whether court records, committee proceedings, internal reports, and make sense of them for your audience, who need and deserve clear, cogent summaries of what we find. Jargon and obfuscation are efficient ways to hide all kinds of abuse. Our job is to find it and expose it.
You get yelled at, threatened with lawsuits by people with wealth, power and $1,000/hour lawyers at their beck and call…and you keep digging.
You go in person, regardless of comfort, weather or fear, to scenes of natural disaster and political upheaval — whether Venezuelans fleeing a country in meltdown or those protesting the Dakota Access Pipeline.
Contrary to all economic logic, your goal is not to rake in huge piles of cash pumping out falsity — but to uncover, analyze and explain a complex and confusing world to those who share it with us, no matter their age, income level or race. At its idealistic best, it is inherently democratic.
Back to fake news for a moment.
Let’s start with the ethical quicksand of lying for living.
Let’s move on to the gullibility/laziness of the people consuming this toxic bullshit and thinking it’s true.
Then let’s pause to consider that some of the most reliable (yes, they’re biased, I get that) news organizations are cutting back their staff — outlets like the Wall Street Journal and New York Times.
Every passing year means losses in advertising income and a shift to consuming news in digital form.
I’ve written for both papers, (and many others), and easily acknowledge that both have tremendous weaknesses as well as strengths.
But the bottom line of journalism is this: if what you are telling your audience is untrue, you are not a journalist.
You are, moreover, destroying whatever shreds of faith remain in what we do produce.
If you read/watch/listen to “fake news” and take it to be truthful, you’re making economic, social, professional and personal decisions based on lies.
Maybe it affected your vote.
Maybe you didn’t even bother to ask if the source of your “news” is legitimate.
A recent study of 7,800 students, asking them to discern real news from fake, found that 80 to 90 percent could not.
Here’s one quick clue…look for the name of the writer. Then Google them. Look for their LinkedIn profile, website, blog, resume.
Real journalists have public, provable, verifiable track records of accuracy. We’re not that difficult to find.
This trend is Orwellian, Huxley-esque.
In an era of stunning, growing income inequality, as utterly unqualified billionaires are soon to make up the Cabinet of the United States, it’s a matter of the deepest urgency that Americans know what is going on.
The rise of “fake news” is coinciding with a sharp drop in pay for writers like myself, pushing the most desperate into 17-hour days and seven day weeks, into cranking out…lots of words.
Are they accurate?
Every time you swallow another fake news story — and compulsively share it on social media — you enrich a liar, an immoral charlatan delighted to make rubes of everyone within reach.
The most recent story I produced for The New York Times took weeks of digging and reporting, fact-checking and review — it went through 12 versions before appearing for public consumption.
The reason it took so long? It was reviewed by multiple editors, male and female, asking me more and more questions, challenging me repeatedly to check my facts and my assumptions, to review my choice of language and tone.
If I got something wrong, (real journalists’ worst nightmare), it would be hastily corrected — with a public, permanent note to let readers know that.
The payment? Nowhere near what you might think or expect.
So why bother?
Pride of craft.
Because truth matters.
Now more than ever.
By Caitlin Kelly
You pick up the newspaper, or a magazine, or you may just scan something on your phone.
No matter what the story is, it came from somewhere!
Some come from writers’ own observations, (like my New York Times’ piece on turbulence, which I pitched after noticing reports of three scary in-flight events in fairly quick succession, and knowing that many other travelers, like me, loathe turbulence.)
Some are suggested by a writer’s sources or family or friends.
It can be something we overheard or saw.
Then there’s every reporter’s dream (and one that happened to me when I was a reporter at the Globe & Mail) — getting a confidential document sent to you in a brown envelope.
Friday, Sept. 23, was different.
I walked to my mailbox and spotted a manila envelope, postmarked New York, NY, with a return address of The Trump Organization. My heart skipped a beat.
I have been on the hunt for Donald J. Trump’s tax returns. Mr. Trump, the Republican presidential nominee, has broken with decades-long tradition and refused to make his returns public. I have written extensively about his finances, but like almost every other reporter, I was eager to see his actual returns.
The envelope looked legitimate. I opened it, anxiously, and was astonished.
Inside were what appeared to be pages from Mr. Trump’s 1995 tax records, containing detailed figures that revealed his tax strategies.
What makes something a “story”?
— it’s new
— it’s making a ton of money for someone
— it’s the first time this event has ever happened
— it’s affecting thousands, if not millions, of people (often voters)
— wealthy/powerful people (aka “celebrities”) are doing it
— it’s happened near the story’s audience
I’ve spent weeks on this new New York Times Arts & Leisure story, told to me last spring by an editor I’ve known for many years and have written for, about someone she knows.
It’s a profile of Jennifer Diaz, a young New York woman whose promotion after 15 years’ hard physical labor (and calm demeanor!) helped her make stage management history:
Now, at 34, she has made history, becoming the first female head carpenter of Local 1 of the International Alliance of Theatrical Stage Employees. The local’s 3,351 members work in spaces from the Met to Carnegie Hall, at Radio City Music Hall and Madison Square Garden, and in every Broadway theater — including the Walter Kerr, which is where she was one morning in September, overseeing the load-in for the musical “Falsettos.”
With a head of thick dark curls and a ready smile, Ms. Diaz is a self-described tomboy, a blend of low-key authority and quiet confidence. “My name has a lot of clout in this business,” she said. “I have people on my side and in my pocket I can turn to.”
She works in a short-sleeve shirt, shorts and sturdy sneakers, a delicate silver necklace barely visible. Married to a fellow Local 1 stagehand, she sports a tattooed wedding ring in place of a traditional metal band, the palm-side of her ring finger worn clean from years of ungloved manual labor.
My former editor messaged me on Facebook to tell me about her, and I started sending emails and making calls.
Key to this piece? Serendipity!
I met two total strangers who helped me understand this industry, one of whom gave me an essential source.
In New York City, a city of 8.4 million.
The odds I would meet two people I needed most exactly when I needed them most?
The first guy sat beside me in the 3-chair hair salon I go to in the West Village. The other was a guy who sat beside me while eating lunch on Arthur Avenue in the Bronx; working in the same industry I was covering, he gave me the phone number of someone I would never have found on my own.
It was a real pleasure to meet Jen and to get a glimpse of backstage life.
I’ll never see a Broadway show quite the same way again!
By Caitlin Kelly
Ooooooh, content! Aka books.
Good old English.
Content, with the emphasis on the second syllable, is what I used to be to work in journalism.
See also: happy, pleased, satisfied.
Today it’s about content — i.e. kawhn-tent — with the emphasis on the first syllable.
This is where I thump my cane and start shouting “Kids, get off my lawn!”
Or some similar shriek of frustration.
Truth is, of course I’m a “content provider”, in that I write words on demand to specific lengths that I sell to others for their use.
I guess it’s a nice little catch-all. Sadly, though, there’s nothing in that phrase to connote, oh you know, history, ethics, values, quality.
It’s like calling the sun a “light provider” or the ocean a “fish (and many other creatures) provider,” reducing what journalists once offered to a pile ‘o words, delivered as fast and cheaply as humanly possible.
I can, after decades in this field, legitimately call myself a journalist, author, writer – having worked as a staff reporter and feature writer for three major daily newspapers and on staff for several national magazines as an editor.
That, plus hundreds of freelance pieces.
But the irony of an industry in disruption is that there are now many more people working in public relations — trying to sell stuff — than there are journalists. I get pitches every single day for things I couldn’t care less about from people who clearly couldn’t care less that they’re wasting my time deleting them.
Content marketing is currently “in,” and brands are finding it’s surprisingly difficult to create compelling content that actually draws in readers. So they’re opening their pocketbooks and are willing to pay for content creation, and if you’re well-positioned with some decent writing credits, you’ll find that there’s plenty of work to go around. There are several freelancer job sites popping up where brands can advertise for these positions.
Unless you’ve been living under a rock, you’ve likely noticed the news industry has struggled in recent years. Newspapers and magazines have endured thousands of layoffs and freelancers have found, in addition to facing shrinking budgets, news organizations are paying significantly less for digital stories compared to what they paid for print.
And a cheerful piece about why journalism students don’t even want to consider a job doing what the job used to mean — actual reporting.
I have several friends who teach journalism, both undergrad and graduate level, and find a scary trend — students who sit at their desks, Google and think that’s journalism. My friends have to shove them out of the building to actually look at stuff and talk to strangers, some of whom are intimidating as hell and two to three times their age.
It could be funny, perhaps, if all those PR people weren’t being paid to make everything look and sound shiny.
It could be funny if the people being hired to pump this stuff out weren’t really young and utterly inexperienced, like the editor who sent me an email I literally could not understand.
This is the person being paid to edit me, two years after leaving college.
Which is why places like ProPublica, (where another friend is still doing dangerous and complex international reporting work), and The Washington Post are needed more than ever — if you haven’t been reading David Farenthold’s reporting on Donald Trump’s many misuses of his charity, you need to do so before the Presidential election.
Journalists get paid, (less and less and less), to tell real stories about real people — about crime and poverty and graft and corruption and politics and the environment. The stories are often dark and depressing and often crazy-complicated and have multiple furious gatekeepers insisting: “There’s no story here!”
Which always means there’s a hell of a story to be told — if there’s a place to publish it and someone to pay us to do that.
Are you content being offered a steady diet of content?
By Caitlin Kelly
It costs lives.
This week, once more, journalists across the world are mourning the deaths of two more tribe members, David Gilkey, a photographer for National Public Radio (and a veteran of several U.S.newspapers) and his interpreter Zabihullah Tamanna.
The two men, travelling in a convoy with other NPR staff, were killed in Afghanistan on assignment when their Humvee was hit by rocket-propelled grenades.
To most people beyond professional journalism, it’s just another story flashing by in your Twitter feed or something glimpsed, possibly, on Facebook.
I listened yesterday to the heartfelt tributes on National Public Radio by Jason Beaubien and Kelly McEvers, who worked closely with Gilkey; McEvers, who worked for many years in the MidEast, could barely choke out a sentence.
It takes tremendous courage to step into the theater of war to cover it as a journalist, (and, as Gilkey also frequently did, starting in 2007 for NPR, to record the aftermath of natural disasters in places like Haiti and the Philippines) — to pick up a camera or microphone and start gathering facts to share with the rest of us, sitting safely and calmly at home on our balcony or in our cars or on a sofa patting our dog or cuddling a child.
These jobs — yes, chosen freely — demand sacrificing any sort of personal life, sometimes for many years.
You go, at once, where the story is, where you have to be, for as long as your editors want you there. Forget celebrating other people’s birthdays with them or anniversaries or attending their weddings or graduations or the birth of your children.
Reporters’ risk their physical and mental health, even if “only” at risk of secondary trauma, a very real effect of witnessing death, violence and destruction firsthand.
There’s no other way to tell these stories well.
Like PTSD, secondary trauma leaves scars for years, and it often goes unnamed, unrecognized and untreated, because admitting it to yourself — or your colleagues, let alone to your bosses — also means admitting you’ve got deep and complicated feelings about what you’ve witnessed and recorded and transmitted.
Feelings are something we often postpone having about tough stories.
They’re messy and can slow us down.
If you can spare the time or have the interest, please take 25:03 out of your life to listen to this smart, impassioned commencement speech to the 2016 graduates from UC Berkeley’s Graduate School of Journalism by Rebecca Solnit.
Break the story is a line journalists use to mean getting a scoop, being the first to tell something, but for me the term has deeper resonance. When you report on any event, no matter how large or small—a presidential election, a school board meeting—you are supposed to come back with a story about what just happened. But of course we swim in stories like fish swim in water; we breathe them in, we breathe them out. The art of being fully conscious in personal life means seeing the stories and becoming their teller, rather than letting them be the unseen forces that tell you what to do. Being a public storyteller requires the same skills with larger consequences and responsibilities, because your story becomes part of that water, undermines or reinforces the existing stories. Your job is to report on the story on the surface, the contained story, the one that happened yesterday. It’s also to see and make visible and sometimes to break open or break apart the ambient stories, the stories that are already written, and to understand the relationship between the two.
There are stories beneath the stories and around the stories. The recent event on the surface is often merely the hood ornament on the mighty social engine that is a story driving the culture. We call those dominant narratives or paradigms or memes or metaphors we live by or frameworks. However we describe them, they are immensely powerful forces. And the dominant culture mostly goes about reinforcing the stories that are the pillars propping it up and too often the bars of someone else’s cage. They are too often stories that should be broken, or are already broken and ruined and ruinous and way past their expiration date. They sit atop mountains of unexamined assumptions. Why does the media obediently hype terrorism so much, which kills so few people in the United States, and mostly trivialize domestic violence, which terrorizes millions of U.S. women over extended periods and kills about 1200 a year? How do you break the story about what really threatens us and kills us?
I love what she says and believe wholeheartedly in her stance — that so many of the “stories” we write or broadcast are bullshit.
It also takes real professional courage to break away from the pack, to zig when everyone is zagging, and chase down a story you know is essential but that no Big Outlet has (yet) deemed important.
It’s called a press pack for a reason…
I hope, as you consume serious, smart journalism today, in whatever format on whatever device — paper, phone, tablet, book — you’ll stop and say a prayer of thanks for those who have given their lives to bring it to us.