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Posts Tagged ‘writing’

Time to up your writing or blogging game?

In business, education, Media, work, journalism, blogging, books on July 29, 2015 at 12:53 am

By Caitlin Kelly

One of my first national magazine stories

One of my first national magazine stories

As some of you already know, I make my living as a full-time freelance writer, with clients ranging from non-profits like WaterAid to journalism for The New York Times and many others. I’ve been writing for national magazines and newspapers since my days at the University of Toronto, was a staff reporter for three major daily newspapers, a magazine editor and now work from home for a wide range of clients.

Here’s my website, with many published articles, including the one which won me a National Magazine Award.

Whether it’s a personal essay, a reported story, an investigative piece — or a blog post — I know how to do it and can help you do it better!

The basics of great writing never change: clear thinking produces clear writing. But sometimes you need a smart and helpful editor to talk it through. That’s me.

I love teaching and coaching and take great pride and pleasure in my students’ progress.

This year I taught freshman writing at Pratt Institute, a private college in Brooklyn, and also taught blogging — where my students’ blogs helped them win prestigious internships and polish their writing and social media skills.

I also teach writing at the New York School of Interior Design in Manhattan, and recently helped six designers better understand the world of publishing and social media in my class “How to Catch an Editor’s Eye”. My classes there start again September 23.

Time to make some money with your writing?

Time to make some money with your writing?

As someone who’s been writing for demanding editors in Canada, Britain and the U.S. for decades — also author of two well-reviewed non-fiction books — I’m able to help newer or less-experienced writers refine their pitches, conceptualize ideas for a book proposal, think through your next steps in building a writing career.

My second book, published in 2011

My second book, published in 2011

As I did for this piece, I can also read a first draft of your story, offering many helpful, constructive editing comments, (tone, reporting, structure, etc.)

I met its young author at a conference in New York a few years ago and, since we’re both from Toronto, stayed in sporadic touch. She sent me a draft of her challenging and complex piece — about a murder by a former high school classmate of hers — and I helped her with it.

It’s since gotten a lot of attention, including from the Washington Post, Jezebel and others.

My first book, published in 2004

My first book, published in 2004

I often coach fellow writers — in person, by phone or Skype — as I recently did for one English journalist when I was on holiday in Dublin; I charge $225/hour (U.S.), payable in advance by Paypal to focus on anything you’d like advice on: blogging, journalism, online writing, non-fiction writing, pitching…

My story in July 2014 Cosmopolitan (U.S. edition)

My story in July 2014 Cosmopolitan (U.S. edition)

My webinars, which I can do by Skype or phone, are $150 for 90 minutes and I schedule them according to your convenience one-on-one — you’ll find testimonials from satisfied students from New Zealand, Australia, Germany, the U.S., Canada and England.

I learned how to canoe at camp -- useful when we went to Nicaragua

On assignment in Nicaragua for WaterAid

Interested?

Email me at learntowritebetter@gmail.com and let’s get started!

It all began with…

In aging, behavior, blogging, books, business, journalism, life, Media, work on May 27, 2015 at 12:01 pm

By Caitlin Kelly

Some of you want to become journalists or non-fiction authors.

Some of you have just graduated from college or university, wondering when your career will begin.

It will.

I recently found a piece of my early career that I’m so glad I still have, as so many of my other clips have been thrown away by accident or deliberately as I’ve moved around.

Today, with everything available on-line, it’s hard to recall a time when print was it and paper clips — (pun intended!) — were crucial to getting more work, carried around physically in a large, heavy portfolio case.

Here it is.

A story about testing cosmetics and other products on animals. Very tough stuff!

A story about testing cosmetics and other products on animals. Very tough stuff!

The reason this clip matters so much to me?

I was three years out of university, with no journalism training, but ferociously ambitious and already writing for national magazines before I graduated.

Without editors willing to take a chance on a writer in her early 20s, I’d never have gotten started, or so young. That trust meant everything!

I was lucky on a few counts:

I already lived in Toronto, Canada’s media capital; there were then many such magazines, several of them well-respected weekly supplements to newspapers, and they paid well; editors were willing to give me assignments, and more assignments.

And I had the cojones to walk into those glossy offices and make my pitches, sometimes even overcoming their doubts.

I wrote about the (then!) new fashion of wearing running shoes as casual wear, and the warring German brothers Adi Dassler (Adidas) and his brother, Rudolf, who founded Pumas. I also learned to pronounce the name of their town, and never forgot it — Herzogenaurach.

I got to watch a lady parachutist, hoping like hell not to fall out of the open aircraft door myself.

I got sent to Flint, Michigan to watch teen girls play a form of hockey called ringette.

More than anything, I was paid to learn my craft from some of the best, people old enough to have been my parents or professors.

The testing story came to me via a local activist, a woman I still run into when I go back to Toronto and visit the flea market, where she sells terrific jewelry. She was then a passionate advocate for animal rights and told me about the testing, some of which I saw done on cats in a downtown hospital.

It was pretty soul-searing.

But it also set the tone for much of the work I would later tackle as a journalist, whether visiting a cancer hospice in Quebec or writing a book, decades later, about women and guns.

I wanted serious intellectual and emotional challenge from my work and I still do.

This story appeared in March 1982 — the year my career took off after I won, in June 1982, an eight-month fellowship in Paris. I would spend Sept. 1982 to June 1983 in a group of 28 journalists from 19 nations, including Togo, Japan, Brazil, Ireland, New Zealand, Italy and, of course, the U.S. and Canada, with eight of us from North America.

The year was astounding. We traveled as a group to Germany and Italy. We also took off on solo ten-day reporting trips. I went to Copenhagen to write about the Royal Danish Ballet; to Comiso, Sicily to write about Cruise missiles, (speaking not a word of Italian!); to London and Amsterdam to write about squatters and an eight-day trip from Perpignan to Istanbul with a French truck-driver who spoke not a word of English.

I’m still friends with several of these fellow journalists, looking forward soon to seeing my Irish friend and meeting her two daughters, one of whom is now also a serious and ambitious journalist.

When I came back to Toronto, with the glittering dust of a recent fellowship gilding my resume, I got my first staff job at The Globe and Mail, Canada’s national newspaper. I had never written to a daily deadline in my life.

I stayed there 2.5 years then went to the Montreal Gazette, to work in French and enjoy Montreal. There I met my first husband, an American medical student finishing up at McGill, and followed him to New Hampshire, then to New York, where I’ve stayed ever since.

I hope to retire within the next few years and for now would like to focus all my energy, ideally, on writing non-fiction books, long-form stories and teaching. I love telling stories but also want to travel longer and further away than a deadline-driven life allows.

Journalism is an industry in a state of upheaval — usually politely termed disruption — and I’m grateful beyond words, (ironic for a writer!), that I was able to find staff work at three major dailies (my last staff job was at the NY Daily News, then the sixth-largest in the U.S.) along the way.

If there’s a more fun way to see the world and learn about it and tell others about it — and talk to everyone from Admirals and Prime Ministers to convicted felons and Olympic athletes — I’ve yet to discover it.

This long-defunct national Canadian magazine nurtured some of the nation's best writers, thanks to brave editor, the late Jane Gale Hughes

This long-defunct national Canadian magazine nurtured some of the nation’s best writers, thanks to brave editor, the late Jane Gale Hughes

Toughen up, buttercup!

In behavior, books, education, journalism, life, parenting, photography, work on May 23, 2015 at 1:51 am

By Caitlin Kelly

A French laundromat washing machine...quite incomprehensible.

A French laundromat washing machine…quite incomprehensible.

Have you seen this interesting list of the seven habits of the mentally tough? From Inc. magazine, it includes no whining, acting as if you’re in control (even when you’re not) and refraining from the bad habit of freaking out endlessly over…everything.

It seemed quite a contrast from this post, from a blog about what it felt like for this writer when her agent wasn’t wild about her finished manuscript, from Women Writers, Women’s Books:

The sounds you just heard were my dreams and confidence being blown to bits.

Super Agent’s opinion – and she was right – was that I needed to do a major rewrite. The story concept was strong, but the story structure didn’t work at all. She said that she knew the audiences the editors who are interested in me are selling to, and the manuscript as I wrote it wouldn’t be a good fit. In publishing, not being “a good fit” is a death sentence.

You, shakily: But what about the betas, they liked it a lot. [My note: a “beta” is a “first reader”, someone you’ve asked to read your book before your agent and/or editor do.]

Super Agent, calmly: Betas know writing. Agents know the market.

I’m going to be honest with you. This was a very dark day. My lips and hands trembled. For weeks, my breathing would be shallow and intermittent…

It was a Thursday. By Monday, I had pulled myself together. This is not because I’m some kind of hero. I’m not. But what choice did I have? There are only two: leaving it wrong or making it right.* I love my story and my characters. I have big dreams for my career. Super Agent was right on every count. There was only one thing I could do. Write it again. I wrote her an email thanking her.

Then I dedicated myself to taking my magnum opus apart, scene by scene, word by word. It was excruciating, but that wasn’t the only problem. Firstly, I had no idea how to put it back together any better than before. Cue the panic. Secondly, my heart was still in pieces…

I found myself talking to a writer-friend who happens to be an award-winning, bestselling author..when I abruptly spilled to her what had happened and how I felt…

That is when I heard the words that put me back together. She said to me, “This is how it goes.”

I had a similar moment when I received the notes on my second book. “I really liked Chapters 11 and 12,” said my editor. Um…what about the first 10?

I felt the same panic, that I wouldn’t be able to make it good enough. Like the author above, I called a calm friend who said six fateful words: “You’re the mechanic. Fix the engine.”

So I did.

My husband began his career as a news photographer working for a small town newspaper. He had a mentor, a highly accomplished older professional with national experience to whom Jose would proudly mail copies of his published photos.

A manila envelope would return — filled with confetti. Jose’s work. (He went on to a 31-year career at The New York Times as a photographer and photo editor, and helped them win a team Pulitzer Prize for their coverage of 9/11. Here’s his blog.)

But what if he had given up?

Sugar helps!

Sugar helps!

Maybe journalism self-selects people who can withstand pretty harsh criticism, even if it’s painful.

It certainly comes with the territory — our editors, highly-competitive colleagues, determined competitors from other outlets and readers are all quite delighted to tell us when we’ve screwed up. Our ass-whipping is also relentlessly public, whether in comments on a blog or website, nasty Amazon reviews or letters to the editor.

And newsrooms are rarely warm, nurturing places where someone will hand you a tissue if, ego battered, you start crying. No crying!

One super-talented award-winning friend of mine in his mid-40s recently won a prestigious and well-paid year studying, thanks to a fellowship. It was his third attempt.

My first book -- 25 publishers rejected it before Pocket Books said yes

My first book — 25 publishers rejected it before Pocket Books said yes

He did not give up.

I’ll probably re-apply for a similarly difficult-to-win fellowship this year, for the third or fourth time. It’s annoying to keep putting my hand up and never winning, but them’s the breaks.

As someone who’s competed at a national level as an athlete, I know what mental stamina it takes to just keep going in the face of frustration, exhaustion or disappointment.

So I really find it sad and surprising to see how fragile some young women are in the face of fairly standard forms of bullshit — sexism, chauvinism, rejection.

Criticism.

They freak out when people don’t admire their work or quickly promote them or don’t answer their emails quickly or don’t “like” their posts on social media.

Toughen up, buttercup!

I was sent off to boarding school at the age of eight, surrounded night and day by strangers, a place where comfort was elusive, at best. So maybe this is just a habit learned early.

I’ve been fired from jobs. I’ve been mercilessly bullied, in high school and in several workplaces. I’ve survived divorce, four orthopedic surgeries within a decade, criminal attack.

25 publishers said no to this one, too!

25 publishers said no to this one, too!

Both my books, both well-reviewed, were rejected by 25 publishers apiece before they finally found a home.

Whatev.

To some people, I appear mean and impermeable. I’m neither.

But I do know how to armor up.

How many things can you do well at once?

How many things can you do well at once?

It’s an essential skill for anyone who hopes to thrive professionally, and, often, personally. It’s essential to anyone doing creative work, whose income relies on the subjective opinion of others.

Oh, yeah…like…everything.

Here, from the brilliant blog Brain Pickings, is a post about Henri Rousseau, the French painter who worked as a toll collector, taught himself to paint and was nastily dismissed for decades. Without his persistence, we wouldn’t be able to enjoy his gorgeous, complex and mysterious paintings.

Are you mentally tough?

The tribe meets…

In behavior, blogging, books, business, culture, education, journalism, work on May 4, 2015 at 3:32 pm

By Caitlin Kelly

The late, great NYT writer David Carr, a lively and funny speaker at many such events

The late, great NYT writer David Carr, a lively and funny speaker at many such events

1. A unit of sociopolitical organization consisting of a number of families, clans, or other groups who share a common ancestry and culture and among whom leadership is typically neither formalized nor permanent. 

Whether you write poetry, fiction, journalism — or unanswered emails — writers’ conferences are the place where the tribe finally meets.

In the past few weeks alone, there’s been AWP, the AHJC, The Washington Independent Review of Books and ASJA.

You might be a high school student trying to choose a college writing program, or her mother, seeking advice after decades of experience, like the Texas woman I mentored.

You might be a Toronto tech writer teaching us all how to use Twitter by tweeting with a few astronauts in the International Space Station.

You might be a legendary biographer telling us how gender affects your choices.

Legendary celebrity biographer Kitty Kelley and I at a recent books festival in Bethesda, Maryland, where we were both speakers. She was so much fun!

Legendary celebrity biographer Kitty Kelley and I at a recent books festival in Bethesda, Maryland, where we were both speakers. She was so much fun!

We meet to compare scars — rejected manuscripts, lousy agents, silent editors, killed stories, the-fellowship-we-didn’t-win (again!).

We meet to celebrate triumphs — the fellowship finally won, the grant, the residency, the award(s), the teaching position(s.)

We meet to fiercely hug people we’ve only spoken to, for months, maybe years, by email or Skype or in writers’ online groups.

We meet to learn how to (better) use social media, how to conduct research more effectively, how to sell to trade magazines, how to avoid being sued and having to sue a deadbeat publisher.

We meet to hear how to win a fellowship that, as one dear friend said so well, will pay us more to not write a word for a year than a year’s hard work writing.

We — professional observers — get to see who arrives wearing cowboy boots or a very large hat or a silk floral dress.

We — paid to listen carefully for our living — hear who offers a loud monologue to a polite-but-bored fellow writer.

Like every ambitious professional — whether 10 minutes into their career or decades — we’re all eager to learn new skills and polish the ones we have. We want to hear what the latest technology tools can do to help us work better/faster/more efficiently.

My first book

My first book

It is a very small world, and one where an incautious word chattered in a hallway, or over lunch or in the ladies’ room, or tweeted in haste, can haunt you years later.

A powerful player who shared my lunch table in Bethesda a week earlier — where I spoke on a panel at the Washington Independent Review of Books meeting — passes me in the Manhattan hotel hallway a week later at the annual conference of the American Society of Journalists and Authors, which just ended and which I also attended.

A writer who moderated a panel in Maryland now sits as an audience member in Manhattan.

My story in July 2014 Cosmopolitan (U.S. edition)

My story in July 2014 Cosmopolitan (U.S. edition)

The rooms are perfumed with that writer-specific blend of insecurity/ambition/ego/nerves/excitement/hope/dread/fear…

We’re bound to — as I did — run into the woman whose fellowship I have applied to three times (so far) but never won.

We’re bound to run into the younger writer we taught or mentored whose career has sky-rocketed while our has not — offering them, our brightest smile tightly fixed, our congratulations.

We’re bound to run into a colleague we love and admire who finally, deservedly, got a fantastic fellowship — and the one we’ve loathed for years now crowing over her six-figure advance and/or annual income.

Like other creative fields — acting, art, film, dance — there is no level playing field. Even if we never publicly acknowledge it, we all know it; talent does not guarantee financial success. Hard work may never produce the results — prestige, respect, national attention — some of us so crave.

photo(45)

People you love personally may flail for years creatively while people you find socially vile thrive and chest-beat via social media to remind us all how amazing they are.

All the academic credentials — the costly BA, MFA, even (maybe especially), the Phd — can’t protect a writer from a book that just doesn’t find a publisher or fails to net glowing blurbs or reviews from the right people.

The tribe knows that.

You can, always, hide deep within its folds.

The love of learning

In behavior, blogging, education, life, work on April 28, 2015 at 3:00 pm

By Caitlin Kelly

Victoria College, University of Toronto, my alma mater

Victoria College, University of Toronto, my alma mater

I attended two schools of higher education, as different from one another — as the British say — as chalk and cheese.

I did four years of undergraduate work at the University of Toronto, Canada’s toughest university. Our professors were world-class scholars, some of them terrifying in their capes and bow ties, quoting in Latin or German or Greek.

We didn’t dare speak to them outside of class, and rarely during class. They had little idea who most of us were — lost in a sea of 53,000 students across a downtown campus so large it took me 20 minutes to walk from one side to the other.

I later attended the New York School of Interior Design, where I also now teach occasionally, and found a totally different experience: warm, welcoming, demanding but supportive. I love its bright red door on the north side of East 70th., ducking into Neil’s Diner down the street for a coffee before or after class.

Our classes were small, our teachers consistently insisting on our excellence. I loved it all. OK, except for drafting.

I decided not to switch careers, but don’t regret a minute of the thousands of dollars I spent there. I loved my classes and have developed a strong and solid alternate skill set.

I learned how to canoe at camp -- useful when we went to Nicaragua

I’m happiest as an experiential learner — which is why journalism is such a good fit for me. Here, on assignment in Nicaragua, for WaterAid

Learning can be fun, exhilarating, inspiring.

And exhausting.

So, too, can teaching.

Not because simply transferring skills and knowledge is pedagogically complex. People learn at different speeds, with different levels and styles of intelligence, aptitude or interest.

Did you see this extraordinary recent story about an American professor who failed his entire class?

After 20 years in the classroom, he lost it.

malled cover HIGH

Last Saturday I attended and spoke at a writers’ one-day conference in Bethesda, Maryland; I was on the day’s final panel about how to turn a print career into a book.

I’ve been writing for a living for decades — why bother listening to all the others?

What’s left to learn?

Lots. If you’re open to it.

I sat beside legendary biographer Kitty Kelley at lunch and heard delicious out-takes from her book about Frank Sinatra as we ate our sandwiches.

I heard a law professor describe her solution to the exact problem I’d just faced in my own classroom and asked her if she’d advise me more in future.

I heard one biographer describe how much — after years of work — she decided she loathed her subject, Harold Ickes — and gave all her materials to another writer. What generosity!

BUSINESS OF FREELANCING

This week I’ll teach my two college classes, as usual, on Thursday.

Then, all day Friday and Saturday, I’ll sit in stuffy hotel meeting rooms for the American Society of Journalists and Authors’ annual conference in New York City, and learn as much as I possibly can — about new markets, about how to do social media better, about how to improve my thinking and writing.

I’ll meet old friends from across the country, and make some new ones.

Learning is something we do, ideally, until the day we die.

How about you?

Do you love learning (or teaching)?

Thank you FsOB — Friends of Broadside!

In behavior, blogging on April 24, 2015 at 1:31 am

By Caitlin Kelly

Nope -- no robots here. Just me.

Nope — no robots here. Just me.

As the blog closes in on 14,000 readers, it’s time once again to say thank you to you for making time in your busy, distracted lives to come visit, comment and join a global conversation.

The blog now has more than 1,700 posts in the archives so if you’re new here, and have the time or interest, you’ll find plenty there — especially on women, travel and writing.

I’m grateful for the variety of people who read Broadside, many of you students and educators, people de facto curious about the world.

Why do I still blog — even after almost six years?

It is, as one colleague noted, a place for me to reflect; as someone who earns her living writing for publication and teaching writing, it’s a rare pleasure to just…write. To think out loud. To not have to hit a deadline or word count.

To know there are always a few people eager to see what’s new here.

I have also had such a great time finally meeting some of you face to face, people who suddenly — as I did — went from words on a computer screen — to laughing new pals.

Like Katie MacLeod, who writes Stories My Suitcase Could Tell, Mallory Guinee, who writes May Meander from Paris, as does, Juliet, who writes Juliet in Paris, (and with whom I had a wild New Year’s Eve there this year), Cadence Woodland, author of Small Dog Syndrome about her fab new life in London and Michelle who writes The Green Study, who met me for coffee a few years ago in her home city of Minneapolis.

A new friend, Mallory Guinee, in Paris, January 2015. We met through our blogs!

A new friend, Mallory Guinee, in Paris, January 2015. We met through our blogs!

I’m grateful for long-time readers and commenters like these (links are to their blogs):

Rami Ungar, a college student in Ohio soon to graduate

Charlene, a photographer roaming the world

Ashok Bhatia, from India

Kathleen Ralf, who teaches high school in Germany

Kate Katharina, a young Irish translator living in Berlin

Lorna Lee.

Ksbeth, who teaches “littles” in Michigan

CandidKay, a fellow journalist, single mom, in Chicago

The Modern Idiot, sardonic incarnate

Dadof5boys, with whom I’ve had many ferocious-but-civil convo’s here

Isn't this gorgeous? It's a lamp on the Pratt campus, where I teach

Isn’t this gorgeous? It’s a lamp on Pratt’s Brooklyn campus, where I teach

I’m now teaching blogging as well, and my students at Pratt are doing terrific work.

Here are their blogs — please check them out!

Save Your Receipts, a fun, practical guide to living frugally in spendy New York City

Secondly American, about life as a second-generation Korean woman

Antisocialite, insider views from a super-stylish observer about the world of fashion

The Shit I Learned In College, with wise and sassy advice for the college-bound American

Want to start or grow your own blog audience?

Or crave some results-oriented coaching from a long-time freelancer for The New York Times, National Magazine Award-winning two-time non-fiction author, I also offer individual webinars and coaching, via phone, email, face to face, (in New York City), and Skype.

Satisfied clients have come to me from New Zealand, Australia, Germany, Maryland, Los Angeles and England, among many others.

Please check out my list of webinars and email me at learntowritebetter@gmail.com.

Millennials want free news — so who’s going to pay for it?

In business, culture, journalism, Media, Technology, television, work on March 22, 2015 at 11:42 am

By Caitlin Kelly

The late David Carr, NYT media columnist, dead at 58

The late David Carr, NYT media columnist, dead at 58

From the Nieman Lab:

In addition to the broader survey data, researchers did deeper interviews with 23 millennials in three different locations around the country. Those interviews revealed a reluctance among some interviewees to pay for news online.

“I don’t think you should pay for news,” Eric, a 22-year-old Chicagoan, said. “That’s something everybody should be informed in. Like, you’re going to charge me for information that’s going on around the world?” And then there’s 19-year-old Sam from San Francisco: “I really wouldn’t pay for any type of news because as a citizen it’s my right to know the news.”

A sample of 23 is small and not, per se, worth commenting on, but the larger report is well worth a read if you’re at all interested in the current production and consumption of news; as a career journalist, I am!

It’s no secret that journalism is in deep trouble a period of disruption as digital media have claimed readers and advertising dollars from print, whether newspapers or magazines.

In the year 2008, 24,000 journalists lost their jobs, (I lost mine in 2006), and many of them left the industry for good, fleeing to new careers if they could find one.

The New York Times newsroom

The New York Times newsroom

In nine days, my husband leaves his workplace of 30 years, The New York Times. He has loved it and is leaving by choice, having accepted a buyout package that will never again be as generous, and one we need to secure our retirement.

He’s had an amazing run — including photographing two Olympics, (Atlanta and Calgary), three Presidents, multiple Superbowls and the end of the Bosnian war before working another 15 years as a picture editor inside the newsroom.

While he is retiring from the Times, he’s now seeking a new full-time position as it’s another decade before full-time retirement is an affordable option for us.

As two journos who’ve been doing this work since we were undergrads at college, (he in New Mexico, I in Toronto), we know what it still takes to produce quality journalism:

Money!

Talent

Software developers and designers

Time (to find and develop deeply reported stories)

A skilled team of tough editors — copy editors, section editors, masthead editors, photo editors

Photographers

Graphic designers and page designers

Reporters

Columnists

Paying subscribers and advertisers

Several major newspapers, as the Chicago Sun-Times did in 2013, have actually fired their entire photo staff and either relied on readers to submit their images or asked their writers to snap pix with their cellphones and/or shoot video while out reporting.

Madness. (Cheap, affordable, looks great to the bean-counters.)

The Paris Unity March, Jan. 11, 2015, which I attended and reported on here at Broadside

The Paris Unity March, Jan. 11, 2015, which I attended and reported on here at Broadside

One of the sad truths about technology is that it offers the misleading illusion of ease — i.e. ready access = skill.

Nope.

Thousands of people now style themselves as writers and photographers simply because they can hit “publish” on their home keyboard or snap some cellphone pix and upload them to Instagram.

It’s a fallacy, and one that journalism doesn’t help by keeping its production line, and the costs of hiring and retaining quality, essentially invisible to its consumers.

Do you trust the media? Should you?

Do you trust the media? Should you?

I think most of us realize that the steak we eat or the car we drive or the table we sit at are all products of a long production line of design, growth, production, manufacturing and distribution. We know they are businesses whose role is to earn profit.

Not so much for the naive/ignorant who think “news” is something that magically just appears on their Twitter feed or Facebook pages.

But the move is toward mobile consumption of news, as this 2013 Poynter Institute report explained:

This is why news organizations should shift to a mobile-first approach immediately. This doesn’t mean we ignore the desktop, but prioritize mobile over it — make mobile the default everything. When brainstorming a new product, start with a phone or tablet design and work backwards to the desktop. Set performance goals based on mobile performance over desktop. Conduct research that emphasizes mobile over desktop behavior. Put mobile numbers at the top of analytics reports. Compare competitive performance on mobile numbers first, desktop second. We need to immerse ourselves in devices and become a student of the industry…

Above all, we need to invest and experiment like never before. Whatever you’re spending now, triple it.

“When the Web was new, many of us went online with creativity and energy,” says Regina McCombs, who teaches mobile at Poynter. “Now, faced with even bigger potential and pitfalls for developing — or losing — our audience, most of us are getting by with as little investment as we can. That’s scary.”

Voters, readers, viewers, listeners, the curious and engaged — in order to learn what’s happening in the world, whether in our town or 12 times zones distant — still need smart, tough, skilled, disengaged, (i.e.  as objective as possible), trained and ethical reporters with boots on the ground.

Noooooo. Don't take my job away!!!!

Noooooo. Don’t take my job away!!!!

While the Associated Press is now using robots to write sports and business stories, many of us still want our news, whether consuming or producing it, to come from real people with real editors who will question their facts and assumptions hard before publication or broadcast.

In an era of racing to clickbait, it’s even more essential — (she harrumphed)–  to have some clear idea where the “news” is coming from and through what lenses and filters.

Here are six ways that digital journalism differs from print, from Contently; one of them, written with chilling casualness, by a young digital journalist:

The sourcing requirements for print outlets can be so stringent that I often joke a print writer must quote a professional astronomer before claiming that the sun will rise in the morning. Yet online, authors are commonly allowed—and even expected—to exert their own authority. And even when they cannot claim to be experts, many bloggers use their inexperience as a way to write from the perspective of a novice.

Again, this comes down to speed. Online writing has such different sourcing standards than print because it’s much easier to hyperlink to source material instead of explicitly attributing and fact-checking information.

The bold face above is mine — this is exactly my point.

I have zero interest in the “perspective of a novice”, for fucks’ sake.

On Isis? On the economy? On climate change?

And fact-checking? Yes, I want that, too. (Many of my magazine pieces are still subject to independent fact-checking.)

“Free” or cheap news doesn’t mean, or guarantee, excellent.

 

 

 

 

Cotton years, cashmere years — what full-time freelance is really like

In behavior, blogging, books, business, journalism, work on February 17, 2015 at 1:04 am

By Caitlin Kelly

The New York Times newsroom

The New York Times newsroom

Many of you have — or want — a full-time job. One with paid vacation, benefits, a boss, colleagues. Maybe an office of your own.

But one-third of Americans are now working as I do, freelance, temp or on some sort of contract. At tax time, we look forward to a thick stack of 1099s, the forms sent to us (and the IRS!) by every client who we billed for more than $600 per job. We can also claim a raft of business expenses as deductions, from car repair to a new computer to travel to a distant conference.

I recently spent four weeks in Paris and London; while in England, I reported three stories. I plan to write off my airfare and some of my costs as well as I clearly produced paid work while there.

My last staff job was working as a reporter for the New York Daily News, the sixth-largest newspaper in the U.S. I had a big laminated press credential I wore around my neck on a metal chain. It showed everyone I was one of the cool kids, working press conferences and stake-outs and racing every day, sometimes physically down the street, to beat reporters from the New York Post and New York Times; (they always showed up wearing silk and linen — starting Times salary being a cool $90,000.)

I enjoyed having a paycheck, the job less so. I was let go in June 2006 and have been full-time freelance ever since, a sort of work I had done many times before then as well. I apply occasionally for a full-time job but my heart isn’t really in it; I’ve already worked for three big daily papers and had the most fun there one can have and get well-paid for it. (As many of you know, the newspaper industry these days is about as steady and viable as a whaling ship fleet.)

I wrote about my trip to Corsica for The Wall Street Journal

I wrote about my trip to Corsica for The Wall Street Journal

But freelancing is a way of life that some people just aren’t cut out for.

How about you?

You must hustle every single day. If you slack off, you have to hustle twice as hard (vacation, illness) to make up for lost time

Clients come and go: editors get fired, move to Thailand or Berlin, take maternity leave and don’t come back. Entire magazines shut down overnight. Relying on a steady set of clients means you better have a lot of them. I see them like a pack of sled-dogs — you need a bunch of them, all pulling hard, in case one goes down or gets injured.

You have to be self-reliant. Tech support? Supply closet? Training sessions? Hah

You’re the CEO, CIO, CTO, CFO, R & D, sales, marketing, distribution, payroll and the janitor. No one is standing by to help you so it’s up to you to find, create and nurture those relationships. You also need to set aside some of your income for this stuff.

Nope! Not til the workday's done

Nope! Not til the workday’s done

Working alone at home requires self-discipline

No one cares if or when you clock in or out. No one cares if you sell a thing. It’s all up to you! But, on the other hand, no one is standing in your way if you decide to double or triple your income this year — a feat all but impossible in any staff job. Your earnings are up to you. But you have to put your bum in the chair and get on with it. I’ve only turned on the television in working hours during major news events, and now just check Twitter instead.

Your networks will save you, time and time and time again

Paradoxically, you’ll need other professionals in your life far more as an independent worker than you probably ever did in a staff position. Whether you need advice on contracts or rates or how to handle a PITA client, you’ll need to find, join and nurture a wide range of professional networks so you’ve got access to people you can trust when you need their help. You also have to give it! I belong to more than four separate writers’ groups — one with 2,300 women writers in it — and check in with them daily. I find new markets, ideas, insights and offer my advice when possible; what goes around comes around.

My desk, in the corner of our living room

My desk, in the corner of our living room

Social media matter more than ever

You need to find sources, fast. You need advice, fast. You need to boost your brand’s visibility. Your new book needs thousands of eyeballs. Your networks will come through for you — if you’ve been a good egg for them as well.

Mentor whenever and wherever possible

The freelance world is filled with clueless, helpless newbies. They can suck you dry! Give them your help when you can; charge for your expertise the rest of the time. (I coach, $200/hour.)

Stay healthy!

Making time for regular exercise, social events, lots of sleep and healthy food choices will keep you ready to work hard. I work a standard six to eight hours a day, five days a week. I very rarely allow work to leak into my nights and weekends. Yes, that lowers my income. It also reduces my stress!

My story in July 2014 Cosmopolitan (U.S. edition)

My story in July 2014 Cosmopolitan (U.S. edition)

Have little to no debt, low overhead and a cushion for slow payments

The hardest part of freelance? Not finding work or clients. If you have skills, charm and hustle, you’ll find them. But even the biggest — sometimes always the biggest! — can take months to pay you. In the meantime, you still need food, rent, gas, health insurance, haircuts. A life! I have a $16,000 line of credit through my bank and two low-interest credit cards. But I never work without a contract and insist on payment 30 days after receipt of invoice.

Forget the word freelance. You run a small business

Too many people fantasize wildly about the incredible freedom they’ll have once they work for themselves. Yes, you will. But the romance fades mighty fast when your payments are months late or your work dries up (see: cotton years) or you end up, as I did in March 2007 for three days, in the hospital with pneumonia — from overwork and exhaustion. You must decide on your income goals and do everything in your power to make them real. It’s not a cute hobby working from home. It’s a business.

Your business!

Does freelancing appeal to you?

 

 

 

 

 

A very bad week for journalism

In behavior, business, journalism, Media, television, work on February 14, 2015 at 1:30 pm

By Caitlin Kelly

David Carr, NYT media columnist, dead at 58

David Carr, NYT media columnist, dead at 58

As I blogged here a few years ago, journalism — at best — is a tribe:

The tribe, regardless of age, race, gender, religion or nationality, has time-honored rituals, the shared and inevitable scars we’ve acquired and sometimes discuss over a beer in Berlin or at a conference in Boston or at a presser in Brooklyn or Doha. The breathtaking self-assurance of some, that so often spills over into arrogance, hides the truth we all really know. Every one of us will err, whether it shows up in the paper’s corrections box or remains a private and unresolved matter of conscience. Within this industry, at almost any level of the game, there’s daily doubt and fear, confusion and pain — and, sometimes, great, shared joy when we’ve done it well.

No matter where you live or what you earn, if you yearn to tell as many truthful, fact-based stories to strangers as possible, you share a passion with other journalists that’s hard to explain to everyone else. People I call “civilians.”

The military is like that, I hear, bound by codes of honor and behavior, of hazing and terror, that only initiates truly understand and share.

Some journalists write about technology, hanging out with guys in hoodies. Others work the frontlines of wars and conflicts.

But, whether we’re a fresh grad or a grizzled 50-year-old, we all know it’s damn hard to get and keep a good job in our field — i.e. one that pays more than $60,000,  (many earn in the mid-40s), and where your bosses are still somewhat decent human beings whose judgment you respect.

If you, like me, have been the J-game for a few decades, you’ve read, heard or watched the work of hundreds of other journalists, sometimes with irritation, sometimes with envy and deep admiration for their access, skill and visibility. Many flame out. Some go into public relations or teaching.

A very fortunate few, like Brian Williams, a television anchor, pull in a cool $10 million a year. Most of will be lucky to ever make six figures in any year.

In the year 2008, 24,000 of us lost our jobs, so anyone who has one, still, is damn lucky and we all know it.

The past week has been a shitshow for our industry.

The death — of all things, while riding in the back of a New York City limousine — of legendary, 72-year-old CBS News correspondent Bob Simon. A man who had covered the world and survived many harrowing and dangerous assignments.

The death of female, Canadian baseball writer Alison Gordon, at 72, who, in her off hours, played (of course) in a band. She was the first woman to cover Major League baseball, beginning in 1979. I was offered a sports reporting job in 1985 and said no. I knew how incredibly rough, then, that ride would have been for a woman trying to cover what was still very much a man’s world. (Sent to cover a major league hockey training camp then, I watched every man there get a complete press kit. “Oh, we’re all out!” I was told.)

“She was relentless,” said Lloyd Moseby, who played for the Jays throughout the 1980s. “A lot of women that are in the profession right now should be very thankful for what Alison did and what she went through. She took a beating from the guys. She was a pioneer for sure.”

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The sudden death Thursday night of New York Times media columnist and author David Carr, at 58. He had just finished moderating a panel discussion next door in the Times’ auditorium, went upstairs to the newsroom and collapsed there. He died that evening in the hospital, leaving a wife and three daughters. Carr, probably the least likely writer to join the staff of the Gray Lady — as a former coke addict — won tremendous respect from his peers, there and elsewhere, for his crazy hard work, sense of humor and no-bullshit worldview. Covering other journalists and their companies is a gig many of us would happily avoid; we like to be the observed, not the publicly-pulled-to-pieces. And where would he go if he ever needed another job?

One of his many bons mots, (which so many of us long to shout!): “I don’t do corporate portraiture.”

My husband works at the Times and knew David there; one day he shared an elevator with him. “How are you?” asked Jose. “Happy!” Carr shouted.

That, so un-Timesian raucous and, always, real, was Carr.

Hundreds of his colleagues gathered in the NYT newsroom for an hour to pay tribute; Editor Dean Bacquet on the stairs, publisher Arthur Sulzberger in shirtsleeves standing; photo Jose R.Lopez

Hundreds of his colleagues gathered in the NYT newsroom for an hour to pay tribute; Editor Dean Bacquet on the stairs, publisher Arthur Sulzberger in shirtsleeves standing

photo by Jose R.Lopez

The newsroom filled at 3pm Friday for his colleagues’  many tributes to, and speeches about him, heartfelt laughter and tears. For a tough-minded, elbows-out culture like the Times, the outpouring of love and respect was unprecedented.

Here’s a lovely piece about him from The Globe and Mail (my first newspaper employer.) I’ve worked for three big dailies; Carr, more than many, knew and really appreciated what a fantastic, fun gig a newspaper job can be. I loved it and miss it terribly.

The firing of Jared Keller, the news director of Mic, a popular website, after charges of plagiarism. He had previously worked for Bloomberg, Al Jazeera and the Atlantic — which is to say, for non-journos, he had already enjoyed a pretty nice career in an industry pretty much in chaos these days. Why blow it?

The six-month unpaid suspension of NBC News anchor Brian Williams, for his inability to clearly recollect memories others had to explain to him. I normally watched his show but was appalled when, in his nightly news broadcast, he mentioned his daughter, Alison Williams, a regular on the HBO series Girls, appearing in a show of Peter Pan — with no nod whatsoever to their family relationship. Seriously?!

Want to blog better? Try these 5 tips — and take my webinar!

In behavior, blogging, culture, journalism, Media, Technology on January 27, 2015 at 12:46 pm

By Caitlin Kelly

Use your blog to capture and describe history -- like this Paris Unity March, Jan. 11, 2015

Use your blog to capture and describe history — like this Paris Unity March, Jan. 11, 2015

Broadside now has more than 13,000 readers worldwide, and adds new followers daily.

Thanks!

I enjoy blogging and really enjoy the wit and wisdom of those who often make time to comment — ksbeth, modernidiot, ashokbhatia, rami ungar, kathleen r and others. It’s gratifying to converse globally with such interesting people.

I also teach others how to blog (and write) better…

Here are five of the 30 tips I share with the students in my webinar, “Better Blogging.”

I teach blogging at Pratt Institute, a private college in Brooklyn, and love helping others to achieve their goals.

Broadside, almost six years old and with more than 1,700 posts, has been Freshly Pressed six times and cited for its “signature clarity and wit” by this fellow blogger, writing on multi-topic blogs.

I offer my webinar scheduled at your convenience; paid via Paypal, it’s $125 for 90 minutes via Skype or phone which allows time for your questions as well.

I also do individual coaching at $200/hour, with a one-hour minimum; please email me at learntowritebetter@gmail.com.

photo(6)

Use photos, videos, drawings — visuals!

I wish more bloggers consistently added quality visual content to their posts. Often, a well-chosen, quirky or beautiful image will quickly pull in a curious reader.

Every magazine or newspaper, and the best blogs and websites, uses illustrations, maps, graphs and photos — chosen carefully after much internal debate by skilled graphics and design and photo editors and art directors, each working hard every single day to lure us in.

A sea of words is both daunting and dull. Seduce your readers, as they do.

Think like an editor

When you write for an editor, (as every journalist and author does), your ideas, and how you plan to express them, have to pass muster with someone else, often several. Their job is to ask you why you think this story is worth doing, and why now. (Just because you feel like hitting “publish” doesn’t mean you should.)

Who is this post — and your blog — written for? Have you made your points clearly?

Would your next post get past a smart editor or two?

Your readers are busy, easily bored and quickly distracted

All readers resemble very small tired children — they have short attention spans and wander off within seconds. Grab them fast!

Woo me with a fab headline

Magazine editors sweat over coverlines, the teasing short sentences they choose to put on their magazine covers, hoping to make you buy that edition. Newspaper editors know they need powerful, succinct or amusing headlines to catch our eye and pull us into a story.

Have you ever studied some of the best heads? “Headless body found in topless bar” is a classic. This is an excellent headline as it immediately made me read the post — it’s bossy, very specific and focused on a place I know well. Sold!

Here’s a link to how to write great heads —  and another.

Break your posts into many paragraphs, and keep them short

Don’t force readers to confront a huge unbroken block of copy! It’s lazy and editorially rude. They’ll just click away, irritated. (I see this on too many blogs.)

HOPING WE’LL WORK TOGETHER SOON!

 

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